Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast

Thu, 02 Apr 2026 15:00:00 GMT

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:38 About Kevin

02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility

07:54 - 09:15 Kevin, Welcome to the show!

09:16 - 12:23 Dividing Sales and Business Development Roles

12:24 - 17:23 Metrics and Tools for Tracking Sales

17:24 - 22:07 Getting Past Gatekeepers

22:08 - 26:05 Different Sales Person Profiles

26:06 - 29:45 Networking and Relationship Building

29:46 - 31:45 Sales Process and Lead Qualification

31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:23 - 35:08 Negotiation Tactics in Sales

35:09 - 39:18 Prequalification and Online Lead Forms

39:19 - 41:47 Interview Questions for Sales Candidates

41:48 - 43:21 Compensation Models for Sales Reps

43:22 - 47:57 Advice on Sales Hiring

47:58 - 50:00 Training and Onboarding Salespeople

50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/

50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!

50:48 - 51:34 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips

Hosted on Acast. See acast.com/privacy for more information.

Ask to Sell More Cookies: The Power of Initiative in Sales with Girl Scouts of Silver Sage | Marketing Expedition Podcast

Thu, 19 Mar 2026 15:00:00 GMT

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.

00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”

00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:08 - 02:35 Welcome to the show! Meet the Guests

02:36 - 05:12 The Cookie Campaign Season

05:13 - 06:16 Tehlani's Girl Scout Journey

06:17 - 08:14 Tehlani's Strategy: Tactics for Success

08:15 - 09:13 Mom's Perspective

09:14 - 11:12 Selling Cookies Live

11:13 - 12:44 Cookie Sales Volume

12:45 - 14:36 Camp Experiences

14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

15:14 - 16:39 Funding Sources

16:40 - 20:04 Tehlani's Projects

20:05 - 21:20 Future Aspirations

21:21 - 23:33 Advice for Parents and Girls

23:34 - 26:14 Encouragement for Leaders

26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/

28:34 - 30:06 Closing Thoughts

30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

30:34 - 31:20 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative

Hosted on Acast. See acast.com/privacy for more information.

From Radio Waves to Digital Tides: Tom Scott's Journey in Media and Marketing | Marketing Expedition Podcast

Thu, 05 Mar 2026 16:00:00 GMT

Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.

00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 02:27 Tom’s Background

02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter

08:12 - 12:30 Welcome to the show, Tom!

12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger

15:20 - 18:49 Retain, Maintain, Gain

18:50 - 23:43 Memorable Client Campaigns

23:44 - 26:14 The Evolution of Advertising

26:15 - 27:37 Targeting the Right Audience

27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:15 - 33:02 NIL and Local Business Partnerships

33:03 - 36:57 The Changing Landscape of College Sports

36:58 - 42:26 The Future of Marketing Strategies

42:27 - 46:51 The Digital Experience

46:52 - 51:00 Pop Culture and Marketing

51:01 - 51:15 Tom’s Words of Wisdom

51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!

53:42 - 54:28 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness

Hosted on Acast. See acast.com/privacy for more information.

The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast

Thu, 19 Feb 2026 16:00:00 GMT

Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately.

00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:23 About Amber

02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing

07:55 - 10:21 Welcome to the show, Amber!

10:22 - 13:10 Client Success Story: The Resort in Arizona

13:11 - 17:00 Tactics for SEO Success

17:01 - 21:35 The Importance of Google Business Profile

21:36 - 24:58 The Value of FAQs on Your Website

24:59 - 25:49 Utilizing FAQ Schema for Better SEO

25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

26:26 - 31:47 Tools for Website Performance Analysis

31:48 - 35:21 Case Study: The RV Resort's Transformation

35:22 - 39:27 Google Ads Strategies for Success

39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns

41:18 - 45:01 Incorporating Social Media into SEO

45:02 - 46:23 Humanizing Your Brand Through Social Media

46:23 - 47:44 Final Tips—Utilizing AI for Your Website

47:45 - 47:50 Reach out to Amber

47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!

48:22 - 49:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds

Hosted on Acast. See acast.com/privacy for more information.

The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast

Thu, 05 Feb 2026 16:00:00 GMT

Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.

Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.

00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:46 Connie’s Background

01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals

17:03 - 20:29 Welcome to the show, Connie!

20:30 - 22:50 Understanding Personal Branding

22:51 - 25:39 Common Self-Sabotaging Behaviors

25:40 - 27:09 Curiosity in Leadership

27:10 - 31:25 Real-Life Examples of Career Sabotage

31:26 - 32:59 Emotional Intelligence in Leadership

33:00 - 35:42 Marketing Through Relationships

35:43 - 39:43 Creating a No Drama Zone

39:44 - 42:45 Establishing a No Pairing Zone

42:46 - 44:58 Building a Positive Workplace Culture

44:59 - 49:57 Word-of-Mouth Marketing

49:58 - 54:17 Sharing Expertise

54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

54:55 – 1:02:58 Women in Poker

1:02:59 – 1:08:53 Mastermind Groups

1:08:54 – 1:12:11 Creating Supportive Networks

1:12:12 – 1:13:00 Reach out to Connie

1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon

1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!

1:17:16 – 1:18:02 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks

Hosted on Acast. See acast.com/privacy for more information.

Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast

Thu, 22 Jan 2026 16:00:00 GMT

Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.

00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:15 Jen’s Background

02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding

10:17 - 12:56 Welcome to the show, Jen!

12:57 - 17:49 Becoming an Author

17:50 - 23:06 Success Stories from Clients

23:07 - 25:22 Launching a New Brand

25:23 - 27:37 Leveraging Creativity

27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:14 - 31:47 Identifying the Ideal Client

31:48 - 33:53 The Importance of Personal Branding

33:54 - 39:00 Challenges and Opportunities in Marketing

39:01 - 40:14 Building Meaningful Relationships

40:15 - 41:22 Nostalgia Economy

41:23 - 45:55 Recommended Tools for Marketers

45:56 - 51:27 The Role of AI in Content Creation

51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)

52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!

53:15 - 54:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent

Hosted on Acast. See acast.com/privacy for more information.

Unlocking the Power of Reddit Marketing with Danny Kirk | Marketing Expedition Podcast

Thu, 08 Jan 2026 16:00:00 GMT

Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO.

00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:08 About Danny

01:09 - 07:15 Marketing Essentials Moment: Change Orders

07:16 - 09:29 Danny, welcome to the show!

09:30 - 11:16 Reddit Marketing Tactics

11:17 - 13:12 Success Story: Protein Bar Brand

13:13 - 17:12 Authenticity in Comments

17:13 - 19:35 Human Intervention in AI

19:36 - 23:39 Reddit User Demographics

23:40 - 25:42 Ideal Brands for Reddit Marketing

25:43 - 26:47 Reddit Advertising Insights

26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

27:26 - 31:22 Budgeting for Reddit Strategy

31:23 - 36:50 The Future of E-commerce and AI

36:51 - 39:09 Average Reddit Users

39:10 - 41:00 Reddit Contents and Resources

41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/

41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey!

42:52 - 43:38 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends

Hosted on Acast. See acast.com/privacy for more information.

Building Trust: Keeping Human Connection Core While Scaling Your Brand with Anna Tran | Marketing Expedition Podcast

Thu, 25 Dec 2025 16:00:00 GMT

Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna.

She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider.

Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations.

With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients.

00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 01:02 Anna’s Background

01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing

04:28 - 06:13 Welcome to the show, Anna!

06:14 - 08:20 The Importance of Storytelling in PR

08:21 - 10:08 Case Study: Helping a Leader Build Trust

10:09 - 12:24 Door-to-Door Sales: Building Connections

12:25 - 15:30 Creating Thought Leadership and Authority

15:31 - 18:52 Current Trends: Leveraging AI in Marketing

18:53 - 19:28 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

19:29 - 22:11 Mentorship and Inspiration in Anna's Journey

22:00 - 24:23 Challenges in the Evolving Media Landscape

24:24 - 26:00 Marketing Dreams

26:01 - 29:13 Qualifying Leads: The Funnel Process

29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/)

31:21 - 34:14 Building Relationships

34:15 - 37:16 Handling Spam and Fake Leads

37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey!

39:11 - 39:56 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity

Hosted on Acast. See acast.com/privacy for more information.

Unchained: Breaking Free from Broken Marketing Models with Sara Nay | Marketing Expedition Podcast

Thu, 11 Dec 2025 16:00:00 GMT

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done.

Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it.

00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay

00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:46 - 01:48 About Sara

01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World

07:11 - 09:25 Welcome to the show, Sara!

09:26 - 10:59 Overview of Duct Tape Marketing's Services

11:00 - 12:57 Helping Agencies Transition to Strategy

12:58 - 14:25 The Impact of AI on Marketing

14:26 - 16:35 Success Stories from the Certification Program

16:36 - 18:48 The Origin of Duct Tape Marketing

18:49 - 20:50 John Jantsch's Legacy and Podcast

20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models

22:55 - 25:29 AI's Role in Marketing

25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

26:06 - 29:31 Promoting the Book Launch

29:32 - 31:17 Current Needs and Future Goals

31:18 - 34:50 Recommendations

34:51 - 36:40 Helpful Resources

36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/

37:09 - 37:51 Final Thoughts

37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

38:22 - 39:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends

Hosted on Acast. See acast.com/privacy for more information.

Building Relationships and Networks: The Power of Community Marketing with Amy Vaughan | Marketing Expedition Podcast

Thu, 27 Nov 2025 16:00:00 GMT

A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.

Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence.

00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan

00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:45 About Amy

01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content

08:46 - 11:57 Welcome to the show, Amy!

11:58 - 14:04 Career Pivots: Moving to England and Freelancing

14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/)

19:06 - 23:00 The Marketer Collaborative: A New Creative Space

23:01 - 25:01 Fostering Collaboration Over Competition

25:02 - 26:41 The Importance of Networking and Referrals

26:42 - 27:17 Don't Get Left Behind! Join us Thursday, January 15th, 2026, for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

27:18 - 30:17 Building Trust and Support Among Women

30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups

32:05 - 38:09 The Power of Asking for Help

38:10 - 42:14 The Role of Coaching in Employee Development

42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces

44:11 - 46:46 Reflecting on Personal Growth and Community Impact

46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/)

47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey!

48:09 - 48:55 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen

Hosted on Acast. See acast.com/privacy for more information.

Merging Traditional Mail with Digital Tactics for Holistic Brand Growth with Wilson Zehr | Marketing Expedition Podcast

Thu, 13 Nov 2025 16:00:00 GMT

Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.

00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr

00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:55 - 02:23 Wilson’s Background

02:24 - 10:13 Marketing Essentials Moment: Brand Consistency

10:14 - 12:02 Welcome to the show, Wilson!

12:03 - 14:50 Transition from Auto Mechanic to Marketing

14:51 - 17:31 Personal Interests and Hobbies

17:32 - 23:46 Overview of Product Management and Marketing Strategy

23:47 - 27:32 Pricing Strategies and Brand Perception

27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:10 - 35:45 Detailed Product Launch Process

35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/)

39:10 - 45:13 Benefits of Using Zairmail

45:14 - 51:26 Customization Options for Direct Mail

51:27 - 53:16 Finding the Right Tools for the Right Job

53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!

53:57 - 54:43 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

#TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools

Hosted on Acast. See acast.com/privacy for more information.

Mastering College Marketing Strategies for Success with Shellee Howard | Marketing Expedition Podcast

Thu, 30 Oct 2025 15:00:00 GMT

Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.

00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard

00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:56 - 02:13 Shellee’s Bio

02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch

08:47 - 12:45 Welcome to the show, Shellee!

12:46 - 16:12 Starting College Planning Early

16:13 - 17:25 The Role of High School Counselors in College Planning

17:26 - 18:59 Addressing the Fear of Student Debt

19:00 - 23:41 Tips for First-Generation College Students

23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

24:18 - 27:22 Finding Legitimate Scholarship Resources

27:23 - 30:14 Differentiating Yourself in College Applications

30:15 - 31:17 The Value of an Outside Perspective

31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)

32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)

33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!

33:42 - 34:28 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips

Hosted on Acast. See acast.com/privacy for more information.

Building an Audience: The Key to Online Success with Todd and Leah Rae Getts | Marketing Expedition Podcast

Thu, 16 Oct 2025 15:00:00 GMT

Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies.

00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:50 Todd and Leah’s Background

01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2)

06:42 - 09:40 Welcome to the show, Leah and Todd!

09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship

11:09 - 15:12 Advice for Aspiring Entrepreneurs

15:13 - 17:11 Building an Email List for Success

17:12 - 21:00 Leveraging Organic Traffic Strategies

21:01 - 22:11 Memorable Speaking Engagements

22:12 - 22:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:49 - 24:20 Future Plans and Upcoming Courses

24:21 - 27:00 Working Together as a Couple in Business

27:01 - 29:13 Maintaining Personal Relationships Amidst Business

29:14 - 33:56 Parting Words of Wisdom

33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/)

35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey!

35:47 - 36:33 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess

Hosted on Acast. See acast.com/privacy for more information.

Using Guerrilla Publicity to Boost Leads, Referrals, and Profits with Jill Lublin | Marketing Expedition Podcast

Thu, 02 Oct 2025 15:00:00 GMT

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:35 About Jill’s

01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter

10:52 - 13:09 Welcome to the show, Jill!

13:10 - 15:05 Top Tips for Publicity

15:06 - 17:36 Trending Topics in Media

17:37 - 21:22 Resources for Publicity

21:23 - 24:35 Success Stories in Publicity

24:36 - 25:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

25:12 - 27:56 Power of Publicity

27:57 - 30:27 Career Advice for New Graduates

30:28 - 32:07 Following Your Inspiration

32:08 - 34:02 Challenges in Publicity

34:04 - 35:48 Top of Mind Awareness

35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)

36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!

37:43 - 38:29 Join the Marketing Expedition Community today!

Like what you hear but need more information?

Meet with Rhea Allen

#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy

Hosted on Acast. See acast.com/privacy for more information.

Advice for Marketing Students and Young Entrepreneurs with Jacob De Arman | Marketing Expedition Podcast

Thu, 18 Sep 2025 15:00:00 GMT

00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman

00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:41 Jacob’s Background

01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends

06:31 - 08:36 Welcome to the show, Jacob!

08:37 - 12:16 Touring Media Agencies and Learning

12:17 - 15:45 Future Aspirations After Graduation

15:46 - 19:50 Building Business Through Relationships

19:51 - 23:06 Navigating Client Relationships

23:07 - 26:44 Embracing the Uncomfortable

26:45 - 31:40 Challenges in Business

31:41 - 32:16 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:17 - 38:15 Advice for Aspiring Entrepreneurs

38:16 - 43:35 Value of Connection and Storytelling

43:36 - 48:07 Future Plans and Community Connections

48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast)

49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey!

50:19 - 51:05 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy

Hosted on Acast. See acast.com/privacy for more information.

Transforming the Way Your Business Monetizes Website Traffic with Garrett Nann | Marketing Expedition Podcast

Thu, 04 Sep 2025 15:00:00 GMT

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition.

Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.

With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.

00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann

00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:59 Garrett’s Bio

02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client

11:54 - 13:40 Welcome to the show, Garrett!

13:41 - 16:04 Success Story: E-commerce Client Email Marketing

16:05 - 20:00 Strategy Behind Identifying Website Visitors

20:01 - 24:00 Rising Costs of Google Ads and Data Ownership

24:01 - 27:52 AI in Customer Service

27:53 - 32:22 Case Studies

32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel

37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/)

38:13 - 40:40 The Value of Teaching and Learning

40:41 - 45:41 Recommended Tools and Resources

45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey!

46:54 - 47:40 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce

Hosted on Acast. See acast.com/privacy for more information.

START Planning: Getting ROI from Your Digital Marketing with Corey Morris | Marketing Expedition Podcast

Thu, 21 Aug 2025 15:00:00 GMT

Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.

00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:23 About Corey

01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups

07:47 - 10:07 Welcome to the show, Corey!

10:08 - 14:10 Success Story: Global Logistics Firm

14:11 - 19:08 The S.T.A.R.T. Planning Process

19:09 - 21:09 Importance of Strategy in Marketing

21:10 - 25:10 Company Structure and Team Dynamics

25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

26:12 - 28:28 Future Growth and Goals

28:29 - 32:02 Tools and Technology in Marketing

32:03 - 40:48 Ethics of Using AI

40:49 - 45:10 Get in Touch with Corey

45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!

45:33 - 46:19 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends

Hosted on Acast. See acast.com/privacy for more information.

Mastering the Art of Follow-Up with Wanda Allen | Marketing Expedition Podcast

Thu, 07 Aug 2025 15:00:00 GMT

Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.

After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills.

00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 01:55 Wanda’s Bio

01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3)

07:23 - 09:33 Welcome to the show, Wanda!

09:34 - 13:18 Mindset and Fears in Follow-Up

13:19 - 15:06 Eloquently Persistent Follow-Up

15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management)

18:15 - 21:05 Recommended CRMs

21:06 - 22:07 Expanding to Relationship Retention

22:08 - 22:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:44 - 25:19 Handling Being Ignored in Follow-Up

25:20 - 28:17 Using Multiple Follow-Up Methods

28:18 - 31:41 Humanizing Follow-Up Actions

31:42 - 33:54 Speaking Engagements and Future Plans

33:55 - 38:21 Generating Leads through Cold Calling and Referrals

38:22 - 39:58 Accelerating Word of Mouth Referrals

39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/)

40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey!

42:03 - 42:49 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration

Hosted on Acast. See acast.com/privacy for more information.

The Chief Excuse Obliterator: Transforming Workplaces with Larry Mietus | Marketing Expedition Podcast

Thu, 24 Jul 2025 15:00:00 GMT

Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!

00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus

00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:33 Larry’s Background

01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)

17:33 - 21:04 Welcome to the show, Larry!

21:05 - 23:28 Larry’s Consulting Approach

23:29 - 27:11 Restoring Entrepreneurial Passion

27:12 - 29:47 Consulting Process & Company Culture

29:48 - 32:22 Success Stories

32:23 - 37:38 Marketing Challenges & Awareness

37:39 - 38:15 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

38:16 - 42:23 Networking & Referral Strategies

42:24 - 46:21 Ideal Clients & Business Fundamentals

46:22 - 50:29 Book Writing Process & Purpose

50:30 - 53:03 Book Marketing Strategies

53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)

54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!

55:14 - 56:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses

Hosted on Acast. See acast.com/privacy for more information.

Actionable Strategies for Your Marketing Team with Peter Murphy Lewis | Marketing Expedition Podcast

Thu, 10 Jul 2025 15:00:00 GMT

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.

Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.

00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:20 Peter’s Bio

01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency

17:27 - 18:57 Welcome to the show, Peter!

18:58 - 20:52 What is a Fractional CMO?

20:53 - 23:38 Transitioning Clients & Team Development

23:39 - 26:15 Case Study: Wildlife Resort Marketing

26:16 - 29:37 Husband-Wife Team Dynamics

29:38 - 33:56 Podcasting & Personal Branding in Healthcare

33:57 - 34:33 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

34:34 - 37:34 Repurposing PR & Community Engagement

37:35 - 39:54 Book Writing & Intern Development

39:55 - 42:58 Advice for Marketing Students & New Grads

42:59 - 45:09 Ideal Clients & Expanding Services

45:10 - 46:32 Documentary Projects & Storytelling

46:33 - 47:30 Reach out to Peter

47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!

48:44 - 49:31 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing

Hosted on Acast. See acast.com/privacy for more information.

Integrating Digital and Physical Experiences to Enhance Brand Loyalty with Ondar Tarlow | Marketing Expedition Podcast

Thu, 26 Jun 2025 15:00:00 GMT

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.

00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:57 Ondar’s Background

01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.

10:36 - 12:15 Welcome to the show, Ondar!

12:16 - 16:37 The Evolution of Digital Marketing

16:38 - 22:18 Success Story: Real Estate Video Marketing

22:19 - 27:21 Generational Influence on Buying Decisions

27:22 - 34:27 The Importance of Multi-Channel Engagement

34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

35:05 - 38:22 Fast Lane Drive

38:23 - 41:20 Creating Engaging Content for Car Enthusiasts

41:21 - 45:22 Integrating Your Brand

45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers

49:27 - 50:31 Importance of Long-Term Sponsorships

50:32 - 51:46 Building a Community of Marketers

51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/

52:21 – 55:16 Humor in Marketing

55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!

55:56 - 56:42 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools

Hosted on Acast. See acast.com/privacy for more information.

Everyday Courage: Tapping into Your Core Values with Louis Katz | Marketing Expedition Podcast

Thu, 12 Jun 2025 15:00:00 GMT

Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth.

A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.

00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz

00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:52 - 02:12 Louis’ Bio

02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling

13:44 - 15:12 Welcome to the show, Louis!

15:13 - 18:13 Harmonica Performance

18:14 - 20:55 Discussion on Public Speaking

20:56 - 23:12 Applying IT Business Lessons

23:13 - 26:12 Delegating Outside Core Strengths

26:13 - 29:09 Networking and Word of Mouth

29:10 - 32:06 Keynote Insights

32:07 - 32:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:44 - 37:19 Future Business Aspirations

37:20 - 44:18 The Courage Run Origin

44:19 - 45:10 Final Words of Inspiration

45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)

45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers

48:13 - 49:56 Five R’s and Three C’s

49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!

50:19 - 51:04 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding

Hosted on Acast. See acast.com/privacy for more information.

Unlocking the Power of Quiz Marketing with Maxwell Nee | Marketing Expedition Podcast

Thu, 29 May 2025 15:00:00 GMT

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.

00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:17 Max’s Background

01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message

08:34 - 09:41 Welcome to the show, Max!

09:42 - 10:39 Current Focus of ScoreApp

10:40 - 13:06 Lessons Learned as an Entrepreneur

13:07 - 15:54 The Power of Quiz Marketing

15:55 - 19:46 Conversion Rates and Lead Quality

19:47 - 21:13 Applications Beyond Health

21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

22:05 - 23:51 Marketing Strategies for ScoreApp

23:52 - 24:49 Affiliate Program Insights

24:50 - 26:27 Future Goals

26:28 - 29:26 Data Privacy and Compliance

29:27 - 31:30 Support and Community Engagement

31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)

32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!

33:46 - 34:32 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData

Hosted on Acast. See acast.com/privacy for more information.

The Power of Scalability Fueling Long-Term Growth with Jason Kramer | Marketing Expedition Podcast

Thu, 15 May 2025 15:00:00 GMT

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.

00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:42 Jason’s Background

01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget

17:30 - 18:07 Welcome to the show, Jason!

18:08 - 20:53 Jason's Journey to Cultivize

20:54 - 22:09 Case Studies and Client Success

22:10 - 23:32 Automating Follow-Up Processes

23:33 - 26:43 CRM Fit Assessment

26:44 - 29:34 Email Marketing: What Works

29:35 - 32:08 Personalization in Email Campaigns

32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

33:09 - 35:45 Recommended Tools for Marketing

35:46 - 41:15 Freemium vs. Paid CRM Solutions

41:16 - 45:18 Advice for Students Entering the Industry

45:19 - 49:15 Podcasts as a Learning Resource

49:16 - 53:16 Cultivize Walk Through

53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)

55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!

56:27 - 57:13 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation

Hosted on Acast. See acast.com/privacy for more information.

The Inner Earthquake: Navigating Major Life Events That Challenge Identity with Jenny Calcoen | Marketing Expedition Podcast

Thu, 01 May 2025 15:00:00 GMT

Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.

00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen

00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:21 Jenny’s Bio

01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan

08:01 - 09:22 Welcome to the show, Jenny!

09:23 - 11:28 Client Transformation Process

11:29 - 14:52 Bespoke Coaching Approach

14:53 - 19:00 Success Stories

19:01 - 21:19 Marketing Strategies for Client Acquisition

21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

22:11 - 25:03 Identifying the Ideal Client

25:04 - 28:18 Resilience of Women

28:19 - 31:25 The Impact of Self-Talk

31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)

32:26 - 32:54 Final Thoughts

32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!

33:24 - 34:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience

Hosted on Acast. See acast.com/privacy for more information.

Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom | Marketing Expedition Podcast

Thu, 17 Apr 2025 15:00:00 GMT

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.

00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:31 Karlyn’s Bio

01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan

09:11 - 11:32 Welcome to the show, Karlyn!

11:33 - 13:59 Niche down and focus on helping authors

14:00 - 18:23 Heart-centered entrepreneurs

18:24 - 22:24 Fan Firestarter framework

22:25 - 25:32 Engagement vs. vanity metrics

25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:24 - 30:28 Tactics for growth

30:29 - 32:33 The power of relationships

32:34 - 34:54 Making it easy for clients

34:55 - 36:41 Collaboration and co-promotion

36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)

37:41 - 38:48 Embrace authenticity

38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!

39:26 - 40:12 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics

Hosted on Acast. See acast.com/privacy for more information.

Connecting Businesses: The Role of the Boise Metro Chamber with Bobbi-Jo Meuleman | Marketing Expedition Podcast

Thu, 03 Apr 2025 15:00:00 GMT

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.

Podcast Notes:

00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 03:03 Bobbi-Jo’s Background

03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies

11:21 - 14:31 Welcome to the show, Bobbi-Jo!

14:32 - 18:01 Chamber's Community Engagement

18:02 - 22:03 Chamber's Advocacy and Legislative Efforts

22:04 - 26:58 Chamber Events and Networking Opportunities

26:59 - 29:30 Leadership Programs and Mentoring

29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

30:22 - 36:06 Business Development and Networking Success Stories

36:07 - 39:38 Chamber's Tips and Leads Groups

39:39 - 42:01 Future Initiatives and Community Issues

42:02 - 43:09 Member Benefits and Marketing Support

43:10 - 43:38 Collaboration with Treasure Valley Chambers

43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)

45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!

45:36 - 46:21 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus

Hosted on Acast. See acast.com/privacy for more information.

Using AI and Automation to Build a Lean Marketing Engine with Sarah Noel Block | Marketing Expedition Podcast

Thu, 20 Mar 2025 15:00:00 GMT

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.

Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.

00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block

00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 - 01:34 Sarah’s Background

01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads

08:11 - 10:57 Welcome to the show, Sarah!

10:58 - 12:18 The Lean Marketing System

12:19 - 18:52 Implementing AI in Marketing

18:53 - 22:31 Success Stories from the Lean Marketing Engine

22:32 - 25:09 Understanding Gateway Offers

25:10 - 28:16 The Importance of Client Fit

28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:17 - 31:49 Building Trust with Clients

31:50 - 33:12 Setting Expectations for Marketing

33:13 - 38:53 The Role of Collaboration in Marketing

38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)

39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!

40:59 - 41:45 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips

Hosted on Acast. See acast.com/privacy for more information.

Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke | Marketing Expedition Podcast

Thu, 06 Mar 2025 16:00:00 GMT

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes.

As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.

00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:50 Jennifer’s Background

02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research

15:13 - 17:54 Welcome to the show, Jennifer!

17:55 - 23:40 Strategic planning for audience identification.

23:41 - 26:18 Social listening tools and strategies.

26:19 - 28:08 Ideal customer for marketing courses.

28:09 - 30:34 Thought leadership

30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

31:26 - 34:48 Audience identification importance.

34:49 - 38:26 TikTok's influence on marketing.

38:27 - 41:35 Realistic expectations in hiring.

41:36 - 46:30 AI as a creative tool.

46:31 - 51:56 Keeping up with industry trends.

51:57 - 54:32 Career advice for students.

54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)

55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

55:53 – 56:39 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools

Hosted on Acast. See acast.com/privacy for more information.

Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast

Thu, 20 Feb 2025 16:00:06 GMT

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.

00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita

00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:40 Joe’s Background

02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right

10:55 - 15:30 Welcome to the show, Joe!

15:31 - 18:13 Founding Moving Traffic Media

18:14 - 20:09 Changes in SEO and Search Engines

20:10 - 24:15 Impact of AI on Search Engines

24:16 - 29:36 Alternative Advertising Platforms

29:37 - 30:50 Client Budget Constraints

30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

31:52 - 34:25 Using First-Party Data

34:26 - 37:36 Success Story: Healthcare Client Lead Generation

37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)

39:00 - 43:43 Building Remote Team Culture

43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!

44:23 – 45:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools

Hosted on Acast. See acast.com/privacy for more information.

Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast

Thu, 06 Feb 2025 16:00:28 GMT

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.

00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:11 Jennifer’s Bio

01:12 - 05:50 Marketing Essentials Moment: Types of Advertising

05:51 - 08:02 Welcome to the show, Jennifer!

08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/

14:02 - 22:07 Transition to Freelancing

22:08 - 27:01 Full Circle Agency Model

27:02 - 31:11 Advertising as Media Planning and Buying

31:12 - 36:19 Retention Strategies

36:20 - 38:20 Predicting Market Behavior

38:21 - 42:34 CRM and Sales Process Issues

42:35 - 42:53 Adapting Strategies Over Time

42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

43:40 - 46:17 Demystifying Marketing for CEOs

46:18 - 52:08 Importance of Specialized Expertise

52:09 - 58:00 Aggressive Growth Targets

58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)

58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:15 – 1:01:01 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising

Hosted on Acast. See acast.com/privacy for more information.

Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast

Thu, 23 Jan 2025 16:00:55 GMT

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions.

In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.

00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 02:46 Carl’s Background

02:47 - 08:17 Marketing Essentials Moment: How to Market an Event

08:18 - 10:20 Welcome to the show, Carl!

10:21 - 15:02 Book Development: From Blog to Book

15:03 - 18:29 Legal Boundaries: Free Speech and Defamation

18:30 - 25:22 Case Studies

25:23 - 28:02 Cultural Sensitivity

28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:03 - 33:08 Strategic Lawsuits

33:09 - 37:00 Free Speech in America: Legal Protections

37:01 - 39:02 Parodies: Legal Protections and Impact

39:03 - 41:09 AI and Content Creation: Emerging Legal Issues

41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”

43:08 - 43:58 Reach out to Carl

43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!

44:48 - 45:33 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends

Hosted on Acast. See acast.com/privacy for more information.

Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast

Thu, 09 Jan 2025 16:00:30 GMT

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!

00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:53 Sean’s Bio

01:54 - 08:38 Marketing Essentials Moment: Art of Audio

08:39 - 12:05 Welcome to the show, Sean!

12:06 - 17:46 Memorable Projects and Campaigns

17:47 - 20:47 Types of Market Research and Their Applications

20:48 - 25:00 Recruiting Participants for Market Research

25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research

30:18 - 34:15 Differences Between Quantitative and Qualitative Insights

34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

35:17 - 41:54 Advice for B2B Companies Considering Market Research

41:55 - 44:44 Adopting to Gen AI

44:45 - 49:44 Advice for Students Learning Market Research

49:45 - 52:26 Quantitative Survey and Data

52:27 - 56:17 Emerging AI Trends

56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/

57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!

58:28 - 59:14 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends

Hosted on Acast. See acast.com/privacy for more information.

Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast

Thu, 26 Dec 2024 16:00:32 GMT

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.

00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:35 Lorraine’s Background

01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing

09:46 - 12:05 Lorraine, welcome to the show!

12:06 - 14:00 Three Key Elements for a Marketing Plan

14:01 - 15:39 Identifying Your Customer

15:40 - 17:39 Understanding Your Competitors

17:40 - 20:11 Defining Your Marketing Objectives

20:12 - 28:24 Success Story

28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

29:11 - 36:00 Encouraging User Engagement and Content Creation

36:01 - 39:00 The Power of Contests for User-Generated Content

39:01 - 42:02 Understanding Zero Click Strategies

42:03 - 44:39 Creating Engaging Short-Form Content

44:40 - 50:58 The Importance of Direct Messaging for Links

50:59 - 55:24 Advice for Students Entering the Workforce

55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)

55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!

56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com

#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney

Hosted on Acast. See acast.com/privacy for more information.

Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast

Thu, 12 Dec 2024 16:00:48 GMT

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions.

It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate.

00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid

00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:51 - 02:09 Leisa’s Bio

02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools

18:56 - 21:39 Welcome to the show, Leisa!

21:40 - 22:45 Benefits of becoming a speaker

22:46 - 24:53 Overcoming speaking fears

24:54 - 32:23 Speaking gig pipeline creation

32:24 - 34:08 Finding speaking opportunities effectively

34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/)

39:26 - 43:37 Speaker soulmate system

43:38 - 46:19 Warm market approach for speaking

46:20 - 49:52 Negotiating speaking fees effectively

49:53 - 56:11 Author vs. Speaker Debate

56:12 - 58:10 Clear and easy communication

58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips

58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey!

59:39 – 1:00:25 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs

Hosted on Acast. See acast.com/privacy for more information.

The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast

Thu, 28 Nov 2024 16:00:07 GMT

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.

00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 02:06 Chris’ Bio

02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels

12:44 - 15:03 Welcome to the show, Chris!

15:04 - 19:00 Success Story: Saving a Client's Business

19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing

20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks

21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding

22:54 - 24:13 Pillar 3: Marketing Strategy

24:14 - 25:47 Pillar 4: Marketing Team Structure

25:48 - 27:58 Pillar 5: The Almighty Website

27:59 - 31:16 Pillar 6: Analytics and Reporting

31:17 - 34:00 Pillar 7: Tech Stack

34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio

35:06 - 37:48 Pillar 8: Templates and Guides

37:49 - 43:06 Importance of Long-Term Strategy

43:07 - 48:49 Assessing and Improving Value Proposition

48:50 - 54:36 Enhancing the Almighty Website

54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book

57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!

58:48 – 59:34 Join the Marketing Expedition Community today!

#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing

Hosted on Acast. See acast.com/privacy for more information.

Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast

Thu, 14 Nov 2024 16:00:11 GMT

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.

00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:18 Kristen’s Bio

01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content

14:56 - 16:50 Welcome to the show, Kristen!

16:51 - 20:12 40 Over 40 Project

20:13 - 23:00 Personal Branding and Empowerment

23:01 - 26:08 Importance of Authenticity in Personal Branding

26:09 - 31:56 Building Relationships and Networking

31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

32:42 - 34:47 Kristen’s Teaching Experience

34:48 - 37:04 Generating Buzz and Building a Loyal Client Base

37:05 - 40:40 Future Plans and New Projects

40:41 - 45:39 Balancing Work and Personal Life

45:40 - 46:30 Reach out to Kristen

46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey!

47:22 – 48:08 Join the Marketing Expedition Community today!

#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy

Hosted on Acast. See acast.com/privacy for more information.

Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast

Thu, 31 Oct 2024 15:00:21 GMT

Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients.

00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 02:24 Jesse’s Background

02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography

08:36 - 12:26 Welcome to the show, Jesse!

12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship

16:02 - 20:37 Involving Kids in Business

20:38 – 25:10 Hiring and Managing People

25:11 - 33:04 Building a Legacy

33:05 - 40:05 Business Journey and Failures

40:06 - 46:17 Finding Trends and Opportunities

46:18 - 49:45 Segmenting Email List

49:46 - 53:55 Personalization

53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

54:47 - 57:54 Strategy for Email Deliverability

57:55 – 1:03:23 Tactics in Growing Email List

1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com

1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast”

1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey!

1:08:43 – 1:09:29 Join the Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast

Thu, 17 Oct 2024 15:00:07 GMT

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.

00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham

00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:51 - 01:45 Karley’s Bio

01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies

08:36 - 12:55 Welcome to the show, Karley!

12:56 - 17:08 Transition from Agency World to Consulting

17:09 - 23:50 Interconnection of Business and Brand Strategy

23:51 - 30:13 Pivoting During Crisis

30:14 - 33:25 Importance of Investing in Branding

33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

34:16 - 37:59 Overview of the Surefire Method™

38:00 - 41:03 Building a Brand from the Inside Out

41:04 - 42:19 Positioning Elements in Branding

42:20 - 47:40 Long Tail Equation for Measuring Branding Success

47:41 - 52:40 Building Trust

52:41 - 57:57 Ideal Clients

57:00 – 1:01:25 Reach out to Karley!

1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey!

1:01:58 – 1:02:44 Join the Marketing Expedition Community today!

#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney

Hosted on Acast. See acast.com/privacy for more information.

Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast

Thu, 03 Oct 2024 15:00:04 GMT

Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.

00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus

00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:13 Jim’s Background

01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)

05:51 - 07:20 Jim, welcome to the show!

07:21 - 12:58 Five Rings of Buying Insight

12:59 - 15:14 Methodology for Developing Buyer Persona

15:15 - 19:59 Using Buyer Insights for Marketing and Sales

20:00 - 22:47 Integrating AI and Human Intelligence

22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/

24:51 - 29:03 Importance of Empathy in Marketing

29:04 - 32:14 Industry Resources and Tools

32:15 - 36:44 Understanding Customer Inaction

36:45 - 37:28 Importance of Customer Retention

37:29 - 38:38 Final Thoughts and Summary

38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey!

39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com

#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney

Hosted on Acast. See acast.com/privacy for more information.

Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast

Thu, 19 Sep 2024 15:00:05 GMT

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.

00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber

00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 02:10 Marcia’s Bio

02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3

16:56 - 20:07 Welcome to the show, Marcia!

20:08 - 24:23 Trends in Logo and Website Design

24:24 - 29:08 Case Study: Improving Client’s Website SEO

29:09 - 30:54 AI Optimization

30:55 - 33:43 Client Communication and Tools

33:44 - 36:21 Importance of Website Security

36:22 - 39:24 Challenges with Technology and Scams

39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer

40:12 - 45:58 Favorite Radio Show Interviews

45:59 - 49:43 Marsha’s Career Path and Marketing Journey

49:44 - 55:20 Listening to Clients and Adapting Strategies

55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com

57:00 - 59:46 Ask the Experts!

59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:37 – 1:01:23 Join themarketingexpedition.com today!

#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic

Hosted on Acast. See acast.com/privacy for more information.

Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast

Thu, 05 Sep 2024 15:00:00 GMT

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.

00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 03:02 Armando’s Background

03:03 - 15:00 Marketing Essentials Moment: Marketing Terms

15:01 - 17:37 Welcome to the show, Armando!

17:38 - 22:38 Personal Branding and Business Identity

22:39 - 28:17 The Impact of Authentic Content

28:18 - 29:40 Mindset and Belief in Yourself

29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

30:32 - 39:24 Visionaries and Idea Implementation

39:25 - 46:20 Resources for Good Listening and Reading

46:21 - 48:10 Human Connection

48:11 - 52:47 Building Credibility and Trust

52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/

53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/

54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!

55:30 – 56:16 Join themarketingexpedition.com today

#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction

Hosted on Acast. See acast.com/privacy for more information.

Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast

Thu, 22 Aug 2024 15:00:05 GMT

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.

00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung

00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 - 01:08 Nathan’s Background

01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology

07:55 - 09:46 Welcome to the show, Nathan!

09:47 - 12:58 Starting “Find Your Audience”

12:59 - 16:58 Trust and Empowerment in Client Relationships

16:59 - 18:09 Agency vs. In-House Marketing

18:10 - 20:26 Ideal Marketing Team Structure

20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

21:28 - 25:22 Success Stories and Building Process

25:23 - 27:45 Demand Generation Strategies

27:46 - 30:01 Channel Specialization

30:02 - 35:43 Sales vs. Marketing Touchpoints

35:44 - 38:57 Tools and Metrics for Measuring KPIs

38:58 - 40:29 B2B Businesses

40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/

43:03 - 45:50 Positioning and Avoiding the Middle

45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!

46:24 – 47:09 Join themarketingexpedition.com today!

#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs

Hosted on Acast. See acast.com/privacy for more information.

How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast

Thu, 08 Aug 2024 15:00:04 GMT

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.

00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:18 Chris’ Bio

01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn

07:23 - 10:07 Welcome to the show, Chris!

10:08 - 14:43 Key Elements of a Successful Funnel

14:44 - 16:44 Examples of Effective Offers

16:45 - 20:10 Client Success Story

20:11 - 24:39 Ad Strategies and Retargeting

24:40 - 25:39 Creating Effective Front-End Offers

25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

26:31 - 29:08 Ad Spend and Campaign Strategies

29:09 - 30:58 Importance of Offer Alignment

30:59 - 33:36 Advice for First-Time Funnel Creators

33:37 - 36:41 Resources for Learning

36:42 - 38:29 Advice for Marketing Students

38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/

39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!

39:27 – 40:15 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast

Thu, 25 Jul 2024 15:00:06 GMT

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.

00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 01:10 Mark’s Background

01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business

16:46 - 18:07 Welcome to the show, Mark!

18:08 - 19:03 Transition from Corporate to Teaching Storytelling

19:04 - 21:16 Success Stories: Financial Services Leadership Retreat

21:17 - 22:24 The Impact of Storytelling on Team Alignment

22:25 - 24:33 Success Stories: Utility Company Annual Event

24:34 - 25:14 Turning Values into Behaviors

25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:06 - 29:25 The Brain Science Behind Storytelling

29:26 - 31:44 The Power of Customer Testimonials

31:45 - 33:33 Turning Experiences into Compelling Stories

33:34 - 36:29 Three-Step Storytelling Process

36:30 - 41:01 The Role of Humor in Storytelling

41:02 - 41:41 Practicing Storytelling as a Skill

41:42 - 42:33 Connect with Mark

42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!

42:25 – 45:11 Join themarketingexpedition.com today!

#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents

Hosted on Acast. See acast.com/privacy for more information.

Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast

Thu, 11 Jul 2024 15:00:09 GMT

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.

00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani

00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:25 Samir’s Bio

01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth

09:31 - 10:34 Welcome to the show, Samir!

10:35 - 15:33 Five Stages of E-commerce Success

15:34 - 20:37 Importance of First-Party Data

20:38 - 23:42 Adapting to Changes in Digital Advertising

23:43 - 25:11 Role of AI in Marketing

25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand

29:33 - 32:10 Balancing Risk and Innovation in Marketing

32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

33:04 - 36:29 Advice for Aspiring Digital Marketers

36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com

38:31 - 42:08 Staying Ahead in the Marketing Industry

42:09 - 42:36 Reach out to Samir

42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!

43:06 – 43:51 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast

Thu, 27 Jun 2024 15:00:04 GMT

Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.

00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:10 Max’s Background

01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing

06:01 - 08:24 Welcome to the show, Max!

08:25 - 10:00 Evolution of Digital Marketing

10:01 - 15:08 Open AI and Search Trends

15:09 - 18:42 Giving Value in Content

18:43 - 21:07 Evolution of SEO Practices

21:08 - 26:28 Tools for Keyword Research

26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio

27:29 - 31:00 Future Trends in Marketing

31:01 - 33:38 Industry Standards and Benchmarks

33:39 - 40:27 Quality Backlinks and Domain Authority

40:28 - 42:10 Voice Search Optimization

42:11 - 46:10 Advice for Aspiring SEO Professionals

46:11 - 46:55 Reach out to Max: Visit Next Net Media

46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!

48:24 – 49:10 Join The Marketing Expedition Community today!

#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks

Hosted on Acast. See acast.com/privacy for more information.

Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts

Thu, 13 Jun 2024 15:00:04 GMT

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.

00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:25 Brent’s Bio

02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency

13:36 - 16:32 Brent, Welcome to the show!

16:33 - 20:34 Revenue Leader

20:35 - 25:55 Measuring Success

25:56 - 29:39 Building Marketing and Sales Playbooks

29:40 - 31:41 Accelerating Word of Mouth

31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

32:43 - 35:59 Brent’s Entrepreneurial Journey

36:00 - 39:11 Future Growth and Industry Trends

39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics

39:49 - 42:33 Importance of Personalizing Interactions for Success

42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

43:07 – 43:52 Join The Marketing Expedition Community today!

#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency

Hosted on Acast. See acast.com/privacy for more information.

Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast

Thu, 30 May 2024 15:00:05 GMT

Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.

00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez

00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 02:11 Allyns’ Background

02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency

08:16 - 10:02 Welcome to the show, Allyns!

10:03 - 12:01 Transformative Purpose in HR

12:02 - 17:08 Identifying Signal Strengths in Organizations

17:09 - 21:41 Performance Management and Communication Styles

21:42 - 29:09 Employee Feedback and Retention

29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

30:01 - 35:41 Predictive Analytics for Turnover

35:42 - 41:17 Implementing a Four-Day Workweek

41:18 - 44:13 Employee Motivation and Role Elevation

44:14 - 48:36 HR Trends and Public Conversations

48:37 - 51:06 Encouraging Interest in HR

51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/

52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

52:56 – 53:42 Join The Marketing Expedition Community today!

#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency

Hosted on Acast. See acast.com/privacy for more information.

Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast

Thu, 16 May 2024 15:00:06 GMT

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.

00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent

00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 - 01:58 Faruk’s Bio

01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency

17:44 - 18:50 Faruk, welcome to the show!

18:51 - 22:48 Transition to CGI

22:49 - 24:48 Career Highlights

24:49 - 31:03 The Impact of Photorealistic CGI

31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry

35:56 - 40:36 Award-winning Advertising Campaigns

40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing

49:10 - 53:10 The Future of Previsualization in Sales and Marketing

53:11 - 56:24 Principles of Design

56:25 – 1:00:49 Creating virtual worlds and authenticity

1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/

1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:02:09 – 1:02:55 Join The Marketing Expedition Community today!

#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency

Hosted on Acast. See acast.com/privacy for more information.

Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast

Thu, 02 May 2024 15:00:06 GMT

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.

00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao

00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 01:50 Carolyn’s Background

01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring

14:43 - 18:16 Welcome to the show, Carolyn!

18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing

23:18 - 28:20 Data Collaboration Unblocks Internal Teams

28:21 - 31:22 AI Enhances Ad Performance Analysis

31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas

35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights

39:57 - 42:28 AI-Powered Anomaly Detection for Business Data

42:29 - 46:48 Staying Informed in the Business World

46:49 - 53:01 Unblocking a Complex Product Launch

53:02 - 57:11 Embracing AI for Marketers

57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/

57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

58:11 – 58:57 Join The Marketing Expedition Community today!

#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring

Hosted on Acast. See acast.com/privacy for more information.

How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast

Thu, 25 Apr 2024 15:00:02 GMT

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.

00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker

24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:02 Ernie’s Bio

02:03 - 12:55 Marketing Essentials Moment: Customer Retention

12:56 - 15:50 Ernie, welcome to the show!

15:51 - 18:57 Transition from Illustration to Marketing

18:58 - 21:28 Starting a Freelance Business

21:29 - 28:19 Branding Messaging

28:20 - 33:49 Consistency in Branding

33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools

37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

38:11 - 39:35 Underrated AI Tech in Marketing

39:36 - 42:17 Posting Frequency and AI Scheduling

42:18 - 47:07 The Potential Overuse of AI in Social Media

47:08 - 52:14 The Process of Developing Your Brand with AI

52:15 - 54:48 Real Value in Your Brand

54:49 - 56:28 Visit: https://ernburn.com/

56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

57:36 – 58:22 Join The Marketing Expedition Community today!

#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention

Hosted on Acast. See acast.com/privacy for more information.

Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast

Thu, 18 Apr 2024 15:00:07 GMT

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.

00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:45 Jen’s Background

01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey

15:43 - 16:10 Welcome to the show, Jen!

16:11 - 21:01 Transition to Pinterest Marketing

21:02 - 24:09 Pinterest as a Search Marketing Tool

24:10 - 27:17 Brand Inspiration

27:18 - 32:22 Trending Pins and Client Success Stories

32:23 - 37:03 The Importance of Video and Graphics

37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.

37:50 - 43:26 Delegating and Prioritizing Work

43:27 - 49:04 Setting and Meeting Business Goals

49:05 - 51:49 Conducting a Marketing Audit

51:50 - 56:15 Resources to check out

56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/

57:21 - 59:35 Jen’s Pinterest Challenge

59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!

#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

Hosted on Acast. See acast.com/privacy for more information.

How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast

Thu, 11 Apr 2024 15:00:04 GMT

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.

00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 02:06 Juliana’s Bio

02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation

16:56 - 20:19 Welcome to the show, Juliana!

20:20 - 26:28 The scale map diagnostic

26:29 - 30:34 Scaling businesses rapidly

30:35 - 31:21 Project management for business growth

31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

32:12 - 34:41 Common company gaps and metrics

34:42 - 39:19 Growth metrics

39:20 - 42:12 Scaling a sales team

42:13 - 43:23 Sales process efficiency tips

43:24 - 45:12 Resources for scaling. Visit: ScaleTime

45:13 - 46:45 Let go of perfectionism

46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

47:16 - 48:02 Join The Marketing Expedition Community today!

#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess

Hosted on Acast. See acast.com/privacy for more information.

The Power of Personal Brand and Company Culture with Chellie Phillips | Marketing Expedition Podcast

Thu, 04 Apr 2024 15:00:06 GMT

Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.

00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 02:03 Chellie’s Background

02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance

10:19 - 12:53 Welcome to the show, Chellie!

12:54 - 16:16 Chellie’s Books

16:17 - 20:48 Building Personal Brand for Success

20:49 - 23:31 Branding and Customer Satisfaction

23:32 - 28:07 Personal Coaching

28:08 - 29:31 Culture Building

29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.

30:18 - 37:25 Workplace Culture and Recognition

37:26 - 39:00 Flexibility and Culture Shift

39:01 - 42:15 Hybrid Workforce Models

42:16 - 48:10 Mentors and Family Influence

48:11 - 49:49 Visit: chelliephillips.com

49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

50:40 - 51:27 Join The Marketing Expedition Community today!

#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship

Hosted on Acast. See acast.com/privacy for more information.

How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast

Thu, 21 Mar 2024 15:00:04 GMT

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.

00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:16 Carolyn’s Bio

01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies

07:28 - 08:10 Welcome to the show, Carolyn!

08:11 - 12:11 Carolyn’s Career Path

12:12 - 13:14 Working with Top Brands

13:15 - 19:00 Brand Building vs. Performance Marketing

19:01 - 22:16 The Importance of Brand Recognition

22:17 - 23:02 Successful Brand Campaigns

23:03 - 28:28 Client’s Case Study

28:29 - 34:59 A Unique Campaign turns Viral

35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”

40:33 - 42:10 The Importance of Educating Customers

42:11 - 47:15 Memorable Marketing Projects

47:16 - 50:04 Resources and Learning

50:05 - 55:42 Involvement with the 4As and Industry Conferences

55:43 - 56:24 Visit: Response Marketing - https://response.agency

56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

56:57 – 57:40 Join The Marketing Expedition Community today!

#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling

Hosted on Acast. See acast.com/privacy for more information.

How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast

Thu, 07 Mar 2024 16:00:03 GMT

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.

00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:53 Matt’s Background

01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?

12:07 - 14:45 Welcome to the show, Matt!

14:46 - 18:23 Narrowing Focus in Marketing Services

18:24 - 20:04 Creativity in Art and Marketing

20:05 - 21:07 Defining a True Niche

21:08 - 25:50 Marketing and Building Relationships through Podcasting

25:51 - 27:09 The Impact of Podcasting

27:10 - 31:37 Story Brand Framework

31:38 - 34:14 The Importance of Clarity in Marketing

34:15 - 40:10 The Value of Mentorship

40:11 - 45:18 The Challenges for Young Marketers

45:19 - 46:15 Visit: https://bankercreative.com/

46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

46:45 – 47:32 Join The Marketing Expedition Podcast today!

#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing

Hosted on Acast. See acast.com/privacy for more information.

How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast

Thu, 22 Feb 2024 16:00:02 GMT

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.

00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:07 Reenita’s Bio

02:08 - 10:26 Marketing Essentials Moment: Video Marketing

10:27 - 16:24 Reenita, welcome to the show!

16:25 - 18:46 Writing for audio and screenplays

18:47 - 22:17 Audio as a storytelling medium

22:18 - 25:24 Evolving methods of promotion

25:25 - 29:33 Discovering book awards and reviews

29:34 - 32:59 Constantly being present

33:00 - 35:04 Finding the right representation

35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

36:36 - 40:19 Embracing artificial intelligence

40:20 - 45:11 AI voices and voice acting

45:12 - 51:12 Motivation in the writing industry

51:13 - 54:03 Fiction storytelling mastery

54:04 - 58:42 Writing stories for younger audiences

58:43 - 59:19 Expanding storytelling beyond stereotypes

59:20 – 1: 00:23 Visit: https://reenita.com/

1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:01:33 – 1:02:20 Join The Marketing Expedition Community today!

#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting

Hosted on Acast. See acast.com/privacy for more information.

The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast

Thu, 08 Feb 2024 16:00:01 GMT

Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts.

00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:56 Christina’s Background

01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines

10:50 - 14:24 Christina, welcome to the show!

14:25 - 16:17 The Impact of Podcasts on Business

16:18 - 20:05 Tracking ROI from Podcast Guesting

20:06 - 23:16 The Importance of Sharing Podcast Episodes

23:17 - 27:55 Building Relationships with Podcast Hosts

27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth

31:05 - 33:15 The Evolution of Podcasting

33:16 - 34:17 Hashtag Strategy in Publicity

34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.

35:08 - 43:56 When to Hire a Publicist?

43:57 - 47:46 The Growth of Podcast Listening

47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com

49:04 - 50:32 Maximizing Podcast Guest Appearances

50:33 - 57:07 Encouragement to Embrace Podcast Opportunities

57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

58:50 - 59:37 Join The Marketing Expedition Community today!

#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine

Hosted on Acast. See acast.com/privacy for more information.

Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast

Thu, 25 Jan 2024 16:00:05 GMT

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.

00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:12 Welcome to the show, Drew!

01:13 - 01:49 Celebrating the 200^th Episode

01:50 - 04:30 Drew’s Background and Meeting Rhea

04:31 - 07:29 Challenges in Seattle and Moving Back to Boise

07:30 - 10:02 Starting a Business and Marriage

10:03 - 12:46 Origin of the Name Peppershock

12:47 - 16:20 Building Brand Recognition

16:21 - 19:14 First Successful Client Project

19:15 - 22:57 Hiring Employees and Expanding Offerings

22:58 - 26:58 Understanding Audience and Marketing Impact

26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

28:01 - 33:04 Targeted Advertising and Connected TV

33:05 - 38:50 Marketing Advice and Business Growth

38:51 - 42:30 Understanding Accounting and Finance

42:31 - 42:21 Distinguished Alumni Recognition

42:22 - 46:30 Recognizing Long-Term Clients and Team Members

46:31 - 47:50 Family Support and Work-Life Balance

47:51 - 49:03 Peppershock Media and The Marketing Expedition Community

49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

51:20 - 52:05 Join The Marketing Expedition Community today!

#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising

Hosted on Acast. See acast.com/privacy for more information.

Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast

Thu, 11 Jan 2024 16:00:05 GMT

Founder and Fire Chief, Lynette Hoy, has a core value of community service,which is reflected in the many heart-based projects that Firetalker PRsupports. She is a strong advocate for the American Cancer Society, serving oncommittees for events, managing event promotion, and public relations

00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:46 - 01:49 Lynette’s Bio

01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?

07:16 - 09:37 Lynette, welcome to the show!

09:38 - 14:05 Success Stories and Client Impact

14:06 - 19:35 AI-Generated Content Ethics

19:36 - 21:20 Accountability in Leveraging Technology

21:21 - 26:36 Shifting Work Preferences and Connection

26:37 - 31:41 Building Meaningful Connections in Business

31:42 - 34:04 Networking Strategies

34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.

34:55 - 40:57 Optimizing your LinkedIn profile

40:58 - 43:04 Entrepreneurial trends and leadership

43:05 - 47:00 Publicity Strategist

47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop

49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

50:53 - 51:41 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Branding 101: Creating a Successful University Marketing Campaign with David Johnston

Thu, 28 Dec 2023 16:00:04 GMT

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.

00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:24 David’s Background

02:25 - 14:53 Marketing Essentials Moment: Educational Marketing

14:54 - 16:25 David, Welcome to the show!

16:26 - 18:18 Member of Distinguished Alumni

18:19 - 25:25 Alumni Association

25:26 - 31:43 Boise State’s "Unbridled" Campaign

31:44 - 36:50 Boise State's Three Priorities

36:51 - 44:06 Athletics Engagement

44:07 - 46:30 Role of Volunteers

46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu

49:00 - 54:34 Alumni Engagement Survey

54:35 – 1:02:03 Increasing Alumni Engagements

1:02:04 – 1:04:05 The Five R’s

1:04:06 – 1:07:57 Boise State’s Strong Brand

1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:08:47 – 1:09:36 Join themarketingexpedition.com today

#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards

Hosted on Acast. See acast.com/privacy for more information.

How to Design and Optimize Your Digital Marketing Agency with Raul Hernandez Ochoa | Marketing Expedition Podcast

Thu, 14 Dec 2023 16:00:02 GMT

Raul Hernandez Ochoa is a bootstrapped growthstrategist who enjoys espressos, powerlifting, spending time with his family,and serving the local and global community. He is the founder of Do Good Work,a digital marketing agency that helps mission-driven founders scale theirimpact.

00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:05 Raul’s Bio

01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing

09:38 - 12:24 Welcome to the show, Raul!

12:25 - 15:33 About “Productive Profits” Book

15:34 - 19:35 Personal Growth Habits: Networking and Thinking

19:36 - 21:18 Utilizing AI Tools

21:19 - 22:08 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

22:09 - 26:40 Elevating Brands through Holistic approach

26:41 - 27:40 Experience with Fortune 500

27:41 - 32:54 Why do people buy?

32:55 - 36:44 Working with Mission-Driven Founders

36:45 - 40:04 Inspirational Figures

40:05 - 42:00 Advice for Aspiring Marketers

42:01 - 43:10 Visit: Do Good Work

43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

43:27 - 44:35 Join The Marketing Expedition Community today!

#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast

Thu, 30 Nov 2023 16:00:02 GMT

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.

00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy

06:23 - 08:50 Welcome to the show, Aaron!

08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

36:57 - 37:43 Join themarketingexpedition.com today

#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

Menopause and Marketing Made Easy with Dilyana Mileva | Marketing Expedition Podcast

Thu, 16 Nov 2023 16:00:12 GMT

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.

00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:17 Dilyana’s Bio

01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation

07:16 - 09:49 Welcome to the show, Dilyana!

09:50 - 13:08 Powerful moment for self-growth and development

13:09 - 14:45 Incorporating self-care into busy lifestyles

14:46 - 17:19 Hormonal changes and mood shifts

17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

18:11 - 22:16 Building brand awareness

22:17 - 24:09 Dilyana's sources of information and motivation

24:10 - 26:18 Marketing strategies and challenges

26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)

27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/

27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

28:39 - 29:25 Join The Marketing Expedition Community today!

#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth

Hosted on Acast. See acast.com/privacy for more information.

Leveraging AI for SEO and Marketing Success with Jon Clark | Marketing Expedition Podcast

Thu, 02 Nov 2023 15:00:06 GMT

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.

00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:15 Jon’s Background

01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing

07:53 - 10:05 Welcome to the show, Jon!

10:06 - 15:50 Helping Startups

15:51 - 16:39 Focus on Regulated Industries

16:40 - 19:22 Techniques for Staying Current in Marketing

19:23 - 22:47 Exploring the Integration of AI in Marketing

22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth

27:48 - 32:30 Highlighting a Client Success Story

32:31 - 37:00 Formulating Strategy for Successful Product Launches

37:01 - 40:00 SEO Tools

40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark

41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

42:17 - 43:03 Join themarketingexpedition.com today

#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

Scaling Your Business with Intent with Peggy Niles | Marketing Expedition Podcast

Thu, 19 Oct 2023 15:00:35 GMT

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.

00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:31 Peggy’s Bio

01:32 - 08:15 Marketing Essentials Moment: Zero Click Search

08:16 - 10:53 Peggy, welcome to the show!

10:54 - 15:09 Holistic approach

15:10 - 18:00 Business development strategies

18:01 - 26:30 Client onboarding questions

26:31 - 30:50 Remote work in Idaho

30:51 - 33:05 Creating a culture for your employees

33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

33:57 - 34:44 Performance and profit strategies

34:45 - 40:19 Difference between scaling and growing

40:20 - 43:55 Staying on trends

43:56 - 44:37 Need for single agency solutions

44:38 - 47:35 Discovering profitable services

47:36 - 51:31 Ultimate business goals

51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com

52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

54:33 - 55:20 Join The Marketing Expedition Community today!

Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!

#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast

Thu, 05 Oct 2023 15:00:04 GMT

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.

00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 02:27 Ryan’s Background

02:28 - 08:50 Marketing Essentials Moment: Disruption

08:51 - 13:48 Ryan, Welcome to the show!

13:49 - 17:42 Healthy conflict of belief system

17:43 - 21:29 Creative Process

21:30 - 25:07 Partnering with the consumers

25:08 - 27:57 Building your audience

27:58 - 31:00 Educating your consumers

31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

32:02 - 34:59 Creating more jobs for the community

35:00 - 40:13 Delegate for success

40:14 - 41:59 Scaling your business as a leader

42:00 - 47:00 Challenges in counterfeit products

47:01 - 49:45 Anti-counterfeit solution

49:46 - 52:50 Brand awareness campaign

52:51 - 55:19 Resources and trends

55:20 – 56:15 Visit: Professional Hair Labs

56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!

56:49 - 57:35 Join The Marketing Expedition Community today!

#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency

Hosted on Acast. See acast.com/privacy for more information.

Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast

Thu, 21 Sep 2023 15:00:27 GMT

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.

00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson

00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:15 Trivelle’s Bio

02:16 - 07:00 Marketing Essentials Moment: Future Casting

07:01 - 11:18 Welcome to the show, Trivelle!

11:19 - 15:36 Surviving tough times by building resilience

15:37 - 18:02 Consumers' cautious optimism

18:03 - 25:38 Having the political conversation

25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!

26:30 - 29:38 Creating a digital presence for the business

29:39 - 32:38 Allow the consumer to be part of the journey

32:39 - 36:01 Watching films as a resource

36:02 - 38:47 Creating a community of assistance

38:48 - 40:40 Pitching is one of the key objectives

40:41 - 42:04 Trivelle's advise

42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca

42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

43:23 - 44:09 Join The Marketing Expedition Community today!

#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency

Hosted on Acast. See acast.com/privacy for more information.

Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast

Thu, 07 Sep 2023 15:00:01 GMT

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz

00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:12 Brandon’s background

01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing

09:10 - 12:14 Welcome to the show, Brandon!

12:15 - 15:09 Using keywords to develop audience trust

15:10 - 19:32 Voice search optimization

19:33 - 21:23 Optimizing your website for search engines and voice search

21:24 - 25:09 What is Schema, and how can it help your brand with SEO?

25:10 - 28:33 Humanizing AI Written Content

28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking

35:03 - 37:45 Ad Costs: How It Works in Marketing

37:46 - 40:52 Creating a more niche and targeted strategy

40:53 - 43:47 Providing value and personalization

00:00 - 45:06 Using videos to increase traffic to your website

45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com

46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey!

47:19 - 48:06 Join The Marketing Expedition Community today!

#seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency

Hosted on Acast. See acast.com/privacy for more information.

Looking at the Future of Digital Marketing with Ashley Cline | Marketing Expedition Podcast

Thu, 24 Aug 2023 15:00:05 GMT

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.

00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline

00:23 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:47 Ashley’s Bio

01:48 - 07:41 Marketing Essentials Moment: Digital Advertising

07:42 - 10:01 Welcome to the show, Ashley!

10:02 - 12:46 Low cost of customer acquisition

12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.

16:01 - 18:42 Ashley’s frustration with medical marketing

18:43 - 23:51 Continuing education and network growth

23:52 - 27:36 Partnering with agencies

27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.

28:29 - 34:23 The future of Ice Cream Social

34:24 - 34:28 Gamification and tracking success

34:29 - 37:57 Tracking cookies and revenue attribution

37:58 - 41:45 The dashboard and reporting

41:46 - 44:00 Micro-influencer marketing

44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/

46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!

46:51 - 47:35 Join The Marketing Expedition Community today!

#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial

Hosted on Acast. See acast.com/privacy for more information.

The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast

Thu, 13 Jul 2023 15:00:04 GMT

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow

00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:22 Tony’s Background

01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency

15:21 - 15:55 Welcome to the show, Tony!

15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing

20:19 - 26:13 Having the opportunity to be performance storytellers as marketers

26:14 - 29:54 Relevance drives effectiveness

29:55 - 34:12 Tailoring your messaging based on viewership habits

34:13 - 37:56 Generative AI capabilities

37:57 - 41:46 Feeding the AI learning machines

41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.

42:37 - 48:02 The trend toward ad-supported models

48:03 - 51:57 Subscription cycling

51:58 - 53:50 Optimizing discoverability and voice search features

53:51 - 58:47 Shift in podcast listenership

58:48 – 1:03:21 Brand demand and field command

1:03:22 - 1:06:38 Career aspirations

1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv

1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!

1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!

1:09:13 - 1:09:59 Join The Marketing Expedition Community today!

#digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

How Intuitive Branding Can Grow Your Business with Sunil Godse | Marketing Expedition Podcast

Thu, 29 Jun 2023 15:00:02 GMT

Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works.

00:00 - 00:19 “So, if you look at the core values that you have as a business, those core values have to be believed by the employees and then they're going to join that team. They have to trust you. And that trust is based on intuition.“ — Sunil Godse

00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:18 Sunil’s Background

01:19 - 17:46 Marketing Essentials Moment: Marketing Request Proposal

17:47 - 18:49 Welcome to the show, Sunil!

18:50 - 23:09 Importance of strengthening your Business Intuition

23:10 - 25:51 Having a two-way, trustworthy relationship with your employees

25:52 - 27:20 Common Misconceptions about Intuition

27:21 - 31:54 A success story of how rebranding successfully restored customers' trust

31:55 - 37:53 Using the four types of Intuition in hiring new employees

37:54 - 38:54 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

38:55 - 45:30 Story of success using the four types of intuition

45:31 - 48:11 Listening to the trigger signals through an Intuitive medium

48:12 - 53:36 Identifying negative signals

53:37 - 56:07 Resources to draw inspiration from

56:08 - 56:46 Explore the nature of Intuition, Check out Sunil’s Book: GUT! Visit - sunilgodse.com

56:47 - 57:23 Thank you so much! Share this podcast!

57:24 - 57:40 Give us a Review! Enjoy your marketing journey!

57:41 - 58:27 Join The Marketing Expedition Community today!

#intuitivebranding #branding #brandidentity #creativeentrepreneur #businessbranding #intuition #marketing #advertising #business #marketingstrategy #entrepreneur #businessgrowth

Hosted on Acast. See acast.com/privacy for more information.

Building Your Brand Through Storytelling with Howard Brown | Marketing Expedition Podcast

Thu, 22 Jun 2023 15:00:03 GMT

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.

00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown

00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:28 - 01:07 Howard’s Bio

01:08 - 05:45 Marketing Essentials Moment: Customer Reviews

05:46 - 06:45 Howard, Welcome to the show!

06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author

08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE

13:00 - 17:10 Amplifying the Brand while Expanding Your Network

17:11 - 19: 09 Staying in your Primary Lane

19:10 - 22:04 Building a Reputation

22:05 - 28:50 Stories that will undoubtedly inspire you

28:51 - 32:05 Howard’s advice to aspiring speakers and writers

32:06 - 33:43 Publishing your book

33:44 - 36:37 Give people the chance to help you

36:38 - 38:14 Get inspired by Howard’s book. Visit: shiningbrightly.com

38:15 - 38:30 Thank you so much, Howard! Share this podcast!

38:31 - 38:48 Give us a Review! Enjoy your marketing journey!

38:49 - 39:34 Join The Marketing Expedition Community today!

#storytelling #storyteller #author #publicspeaking #marketing #branding #advertising #cancersurvivor #resilient #healthyliving #businessinnovation #shiningbrightly

Hosted on Acast. See acast.com/privacy for more information.

Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast

Thu, 15 Jun 2023 15:00:05 GMT

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.

00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:00 Eric’s Background

01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings

05:04 - 06:31 Welcome to the show, Eric!

06:32 - 11:55 Rhea and Eric talk about the origin of their branding

11:56 - 14:52 Liger Partners’ mission

14:53 - 16:20 From Hot Mess to Success Story

16:21 - 21:50 Eric discusses their workplace culture

21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families

25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.

26:06 - 30:48 Period of curation (not creation) with AI

30:49 - 34:04 Introducing some powerful AI tools

34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients

37:20 - 41:30 The Claw Podcast

41:31 - 43:22 Liger’s future goals

43:23 - 44:32 Thank you so much, Eric!

44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw

44:51 - 45:24 Share this podcast! Enjoy your marketing journey!

45:25 - 46:11 Join The Marketing Expedition Community today!

#marketing #business #marketingdigital #digitalmarketing #branding #entrepreneur #marketingtips #aitools #ai #artificialintelligence #newtech #advertising #ligerpartners

Hosted on Acast. See acast.com/privacy for more information.

Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast

Thu, 08 Jun 2023 15:00:04 GMT

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota

00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:35 Deanna’s Bio

01:36 - 05:35 Marketing Essentials Moment: Social Activation

05:36 - 08:34 Welcome to the show, Deanna!

08:35 - 11:26 Difference between Lead generation and Demand generation programs

11:27 - 14:38 Strategy - Narrowing down your audience

14:39 - 15:31 Content - Creating content for every stage of the funnel

15:32 - 19:07 Distribution - Getting that content out there

19:08 - 23:27 Building out digital footprints at the brand awareness stage

23:28 - 26:46 Getting the right audience for Your Webinars

26:47 - 27:37 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

27:38 - 33:23 AI and Chat GPT

33:24 - 37:35 Rhea and Deanna discuss company culture

37:36 - 41:00 Focus on the long-term goal

41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast

43:14 - 44:40 Thank you so much, Deanna! Share this podcast!

44:31 - 45:05 Give us a Review! Enjoy your marketing journey!

45:06 - 45:53 Join The Marketing Expedition Community today!

#b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode

Hosted on Acast. See acast.com/privacy for more information.

Aligning Your Business Model, Goals, and Marketing Strategy with Jacob Baadsgaard | Marketing Expedition Podcast.

Thu, 01 Jun 2023 15:00:06 GMT

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.

00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard

00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 - 01:46 Jacob’s Background

01:47 - 04:07 Marketing Essentials Moment: Online Communities

04:08 - 06:15 Welcome to the show, Jacob!

06:16 - 09:30 Disruptive Advertising

09:31 - 12:04 Connecting with the motivations behind the company

12:05 - 16:19 Identifying your customer's pain points

16:20 - 19:27 The value of aligning with the brand, with the goal, and with the strategies

19:28 - 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike’s in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing.

20:23 - 26:40 EOS - Entrepreneurial Operating System

26:41 - 29:20 Resources that had been transformational for Jacob

29:21 - 32:41 What's the thing you are most afraid to share that you shouldn't share today, Jacob?

32:42 - 36:00 Where do you see yourself in the next 5 to 10 years?

36:01 - 40:55 Jacob’s target clientele

40:56 - 44:11 Rhea and Jacob discuss workplace culture.

44:12 - 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com

45:13 - 46:11 Jacob, thank you so much! Share this podcast!

46:12 - 46:59 Give us a Review and I’ll give you some shout-outs!

47:00 - 47:46 Join The Marketing Expedition Community today!

#marketingstrategy #marketing #digitalmarketing #marketingtips #marketingdigital #socialmediamarketing #branding #advertising #disruptiveadvertising #EOS #onlinecommunities

Hosted on Acast. See acast.com/privacy for more information.

AI’s Potential Impact on Business and Marketing with Matthew Turner | Marketing Expedition Podcast

Thu, 25 May 2023 15:00:13 GMT

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 01:22 Mathew’s Bio

01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research

16:06 - 17:10 Mathew, Welcome to the show!

17:11 - 20:55 Beyond the Pale: A Fable about Escaping the Hustle and Finding Yourself – Book by Matthew Turner

20:56 - 23:49 Hustle Culture

23:50 - 26:39 From the Marketing Space to Becoming an Author and a Ghostwriter for prominent businesspeople and thought-leaders

26:40 - 28:28 Embracing the Future of Technological Advancement with AI

28:29 - 32:56 Various AI resources you can use

32:57 - 36:15 Facts about AI's Potential Impact on Business and Marketing

36:16 - 37:02 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team.

37:03 - 42:32 Finding the Right Questions

42:33 - 46:03 Awareness, Ascension, and Amplify

46:04 - 49:30 Matthew’s Inspiring Words for Future Writers

49:31 - 50:40 Read/Listen to Matthew’s recent book “Beyond the Pale” for free!

50:41 - 51:02 Thank you so much, Mathew! Share this podcast!

51:03 - 51:38 Give us a Review! Enjoy your marketing journey!

51:39 - 52:26 Join The Marketing Expedition Community today!

#artificialintelligence #ai #machinelearning #technology #business #marketing #branding #advertising #consumermarketresearch #hustleculture #antihustle #beyondthepail

Hosted on Acast. See acast.com/privacy for more information.

Embracing Appreciative Intelligence in Your Companies Culture with Dr. Catherine Wiberg | Marketing Expedition Podcast

Thu, 18 May 2023 15:00:05 GMT

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work.

00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg

00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:26 Dr. Catherine’s Bio

01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy

13:03 - 13:50 Welcome to the show, Dr. Catherine!

13:51 - 17:26 How Dr. Catherine’s leadership journey led her to discover Appreciative Intelligence

17:27 - 22:10 Altering perspective through Reframe, Rewrite, and Redesign process

22:11 - 26:13 Influencing your company culture

26:14 - 29:50 Recognizing diversity

29:51 - 34:45 Encouraging employees to prioritize their family

34:46 - 35:37 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

35:38 - 42:10 Creating a comparison and empowerment tool

42:11 - 45:07 “Emotions are a temporary message to your soul.”

45:08 - 46:16 You can reach Dr. Catherine Wiberg at: linkedin.com/in/catherinewiberg

46:17 - 47:14 Words of wisdom from Dr. Catherine

47:15 - 47:47 Thank you so much, Dr. Catherine!

47:48 - 48:43 The New Female Leader: A Woman's Dynamic Guide to Leadership Book

48:44 - 48:50 Share this podcast! Enjoy your marketing journey!

48:51 - 49:36 Join The Marketing Expedition Community today!

#appreciative #intelligence #motivation #companyculture #employeeengagement #leadership #workculture #business #marketing #advertising #branding #workplaceculture

Hosted on Acast. See acast.com/privacy for more information.

How to Thrive in the Influence Economy with Kurt Uhlir | Marketing Expedition Podcast

Thu, 11 May 2023 15:00:04 GMT

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing.

00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir

00:18 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:50 Kurt’s Background

01:51 - 07:55 Marketing Essentials Moment: Brand Awareness

07:56 - 09:38 Welcome to the show, Kurt!

09:39 - 13:50 Location-based Marketing

13:51 - 18:02 Evolution of Social Media Management Tools

18:03 - 24:51 Influencer Marketing Advantages

24:52 - 27:42 Effectiveness of follow-ups

27:43 - 28:32 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

28:33 - 32:00 Learn to Diversify

32:01 - 33:33 Books that Kurt recommends for High-Growth Leaders

33:34 - 36:40 Establishing a healthy company culture as a Servant leader

36:41 - 41:24 Displaying empathy at the workspace

41:25 - 48:19 Market Competition for Real Estate

48:20 - 53:03 Utilizing AI technology and machine learning tools

53:04 - 54:28 Repurposing your content to appeal to the right audience

54:29 - 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com

55:43 - 56:04 Thank you so much, Kurt!

56:05 - 56:42 Share this podcast! Enjoy your marketing journey!

56:43 - 57:28 Join The Marketing Expedition Community today!

#influence #influencer #influenceeconomy #entrepreneur #business #marketing #branding #advertising #influencermarketing #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #aitools

Hosted on Acast. See acast.com/privacy for more information.

Helping Aspiring Mom Entrepreneurs with Elayna Fernandez | Marketing Expedition Podcast

Thu, 04 May 2023 15:00:06 GMT

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.

00:00 - 00:17 “How you show up with everyone is going to be your best marketing.” — Elayna Fernandez

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:27 Elayna’s Bio

02:28 - 09:20 Marketing Essentials Moment: Importance of Having a Content Calendar

09:21 - 11:56 Welcome to the show, Elayna!

11:57 - 13:39 Setting strong boundaries

13:40 - 18:47 Connecting and relating to people through storytelling

18:48 - 23:32 The Struggle of Motherhood

23:33 - 25:20 Spreading the message of validation

25:21 - 30:12 Using analytics to determine your target audience profile

30:13 - 30:57 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care.

30:58 - 36:53 Owning your expertise to inspire others

36:54 - 39:36 Creating a safe environment as you grow your community

39:37 - 42:53 Social listening facilitates efficient marketing research.

42:54 - 47:11 Forming value-based partnerships and collaborations

47:12 - 50:00 Being a compelling brand ambassador is essential to attracting sponsorships.

50:01 - 51:58 Be positive and you’ll be powerful! Visit: thepositivemom.com

51:59 - 52:27 Thank you so much, Elayna! Enjoy your marketing journey!

52:28 - 53:15 Join The Marketing Expedition Community today!

#mothersinbusiness #womeninbusiness #womensupportingwomen #inspiration #mothers #entrepreneur #business #motivation #success #entrepreneurship #smallbusiness #thepositivemom #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

Identifying Potential Referral Partners Using LinkedIn with Dan Purdy | Marketing Expedition Podcast

Thu, 27 Apr 2023 15:00:06 GMT

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries.

00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:52 Dan’s Background

01:53 - 11:00 Marketing Essentials Moment: How to spend your Marketing Budget

11:01 - 12:07 Welcome to the show, Dan!

12:08 - 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)

13:11 - 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors

17:04 - 22:25 Expanding client base through LinkedIn and organic outreach

22:26 - 25:43 Growing your network through referrals

25:44 - 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners

27:03 - 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.

27:49 - 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn

31:40 - 33:25 Developing authentic relationships

33:26 - 36:36 Getting off AI automation to engage in more genuine, honest human interaction

36:37 - 39:19 Targeting your ideal client persona

39:20 - 42:11 How to give value to your messaging

42:12 - 47:08 The Arctic Survival game

47:09 - 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com

48:46 - 48:55 Thank you so much, Dan!

48:56 - 49:20 Give us a review! Enjoy your marketing journey!

49:21 - 50:05 Join The Marketing Expedition Community today!

#linkedinmarketing #linkedin #linkedintips #digitalmarketing #socialmediamarketing #aitools #ai #artificialintelligence #newtech #referralpartners #referralmarketing #referralbusiness #growyourbusiness #referralprogram

Hosted on Acast. See acast.com/privacy for more information.

Creating Viable Marketing Channels on LinkedIn and Google with Timothy Partasevitch | Marketing Expedition Podcast

Thu, 20 Apr 2023 15:00:05 GMT

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google.

00:00 - 00:20 "One of the things I also see changing is each field is becoming more and more complex. I remember back about six years ago when you could be a pretty good generalist and kind of know a little bit about everything and be really good and be able to run the entire project on your own. Now, I don't think that's possible."

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:46 Tim’s Bio

01:47 - 14:30 Marketing Essentials Moment: Kept Performance Indicators – KPIs Part 2

14:31 - 15:57 Welcome to the show, Timothy!

15:58 - 19:30 From an engineering perspective to the business marketing sphere

19:31 - 22:13 Client-side vs. Agency-side marketing: Advantages and drawbacks

22:14 - 27:27 A single tool that’s focusing on consolidating and combining recruiting, interviewing, payroll and document management, and general HR management in a single ecosystem.

27:28 - 32:25 Hiring global remote teams

32:26 - 36:14 Differences in salary levels due to regional factors

36:15 - 37:15 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

37:16 - 42:42 How is B2B marketing very different as compared to B2C marketing

42:43 - 43:59 Become a recognized expert in your niche

44:00 - 50:37 The Age of AI and machine learning apps

50:38 - 50:17 Reach out to Tim on LinkedIn

50:18 - 52:30 If you’re interested in software development projects, visit: https://smart-it.io

52:31 - 53:08 Thank you so much, Tim!

53:09 - 53:47 Give us a review! Enjoy your marketing journey!

53:48 - 54:34 Join The Marketing Expedition Community today!

#linkedinmarketing #linkedin #linkedintips#digitalmarketing #socialmediamarketing #linkedinforbusiness #business #marketing#advertising #branding #remotework #b2bmarketing #b2cmarketing

Hosted on Acast. See acast.com/privacy for more information.

B2B Lead Generation and Creating a Measurable ROI with Ryan Caswell | Marketing Expedition Podcast

Thu, 13 Apr 2023 15:00:05 GMT

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation processes that generate measurable ROI for its clients.

00:00 - 00:13 “People don't care how the mail is delivered, as long as there's something valuable inside.”

00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 - 01:12 Ryan’s Background

01:13 - 08:15 Marketing Essentials Moment: Kept Performance Indicators – KPIs

08:16 - 08:50 Welcome to the show, Ryan!

08:51 - 11:47 From working in the mines to becoming a lead generation expert in the digital space

11:48 - 13:55 Getting your value proposition right

13:56 - 18:16 Giving value and credibility to your message

18:17 - 19:31 Creating a partnership campaign

19:32 - 22:16 Process-driven approach for engaging your leads on LinkedIn

22:17 - 26:11 How to drive buying behavior

26:12 - 27:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

27:01 - 28:43 How leads can see your credibility and expertise through a case study

28:44 - 31:33 The value of video production in lead generation

31:34 - 36:56 Incorporating AI with human intelligence

36:57 - 39:48 Branding components

39:49 - 42:00 Tactics in B2B lead generation

42:01 - 43:05 Resources that Ryan taps into

43:06 - 45:13 Future and long-term goals

45:14 - 46:08 Leverage LinkedIn in a way that will consistently provide low-cost & quality leads. Visit: youtube.com/@RyanCaswell

46:09 - 46:24 Thank you so much, Ryan!

46:25 - 47:00 Give us a review! Enjoy your marketing journey!

47:01 - 47:46 Join The Marketing Expedition Community today!

#b2b #b2bleadgeneration #leadgeneration #b2bleads #b2bmarketing #b2bsales #digitalmarketing #emailmarketing #marketing #business #listbuilding #leadgenerationservices #sales #branding #advertising #linkedinmarketing

Hosted on Acast. See acast.com/privacy for more information.

Creating Strategic Digital Marketing Campaigns with VK Lakkineni | Marketing Expedition Podcast

Thu, 06 Apr 2023 15:00:02 GMT

V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent led to quality project outcomes. He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer, and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment.

00:00 - 00:15 “With everything that's changing in technology, it's not education anymore. It's a kind of entertainment plus education. So how do you make the combination of both and still be able to educate your clients about your business?”

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:14 VK’s Bio

02:15 - 11:42 Marketing Essentials Moment (How to promote your Brand Part 3 List)

11:43 - 12:29 Welcome to the show, VK!

12:30 - 14:25 Inspiring and motivating people through mentorship

14:26 - 16:27 Finding innovative solutions for different problems

16:28 - 20:54 Creating a roadmap for a long-term plan

20:55 - 23:15 Incorporating your brand into your advertising

23:16 - 24:55 Learning the responses and emotions of your consumers

24:56 - 25:37 Avribra, It’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you.

25:38 - 28:29 Marketing and technology blended so well

28:30 - 31:51 Being a lifetime learner is very valuable

31:52 - 36:07 Personal development and the welfare of the community

36:08 - 38:25 What motivates VK in writing books

38:26 - 39:26 Discover the heart-mind connection to create freedom, joy, success, and wealth. Visit: lakkineni.com

39:27 - 40:36 Why am I doing what I'm doing today? Why I'm doing this and what are the purpose and the reason behind it?

40:37 - 40:47 Thank you so much, VK!

40:48 - 41:02 Give us a review! Enjoy your marketing journey!

41:00 - 41:49 Join The Marketing Expedition Community today!

#digitalmarketingcampaign #digitalmarketing #marketing #marketingcampaign #socialmediamarketing #marketingstrategy #digitalmarketingtips #digitalmarketingagency #digitalmarketinghelp #advertising #branding #technology

Hosted on Acast. See acast.com/privacy for more information.

Helping Your Company Close More Sales in Less Time with Jeremy Miner | Marketing Expedition Podcast

Thu, 30 Mar 2023 15:00:09 GMT

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, reflective of his deep studies in the subject from Utah Valley University. This scientific method of selling, created by Jeremy, has helped over 393,000 and counting salespeople in 37 countries over the last three years to 3x, 5x, and even 10x their sales results. He is a contributor for INC magazine and has been featured in Forbes, USA Today, Entrepreneur magazine, the Wall Street Journal, and a host of other publications on the topic of sales, persuasion, and the role of psychology and human behavior in the buying process. His new book “The New Model of Selling, Selling to an Unsellable Generation” co-authored with Jerry Acuff–CEO of Delta Point Consulting is available to pre-order online and available in all major bookstores on March 15th, 2023!

00:00 - 00:21 “Trust is built by the prospect’s viewing you at a much higher status than them in what you’re conversing about.”

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:54 Jeremy’s Background

02:55 - 15:25 Marketing Essentials Moment: How to Promote Your Brand

15:26 - 15:50 Reach out to me at hello@themarketingexpedition.com

15:51 - 16:31 Welcome to the show, Jeremy!

16:32 - 22:36 From door-to-door sales to developing a systematic sales process

22:37 - 26:04 Establishing your expertise by asking the right questions

26:05 - 35:01 Conducting a neutral conversation with the appropriate questions and tone

35:02 - 35:46 Onboard more social media clients and charge a higher retainer with a leaner team with Cloud Campaign!

35:47 - 38:40 Ranked #1 fastest growing sales training company in the US: 7thlevelhq.com

38:41 - 42:29 Growing their brand through reels and social media

42:30 - 43:36 Join exclusive weekly training, live Q&As, sales role plays, and more!

43:37 - 44:59 “The new model of selling, selling to an unsellable generation” sales book redefines the right way to sell by meeting customers on a human level.

45:00 - 48:18 Helping the prospects overcome their fear of change

48:19 - 49:00 Thank you so much, Jeremy!

49:01 - 49:18 Give us a review! Enjoy your marketing journey!

49:19 - 50:05 Join The Marketing Expedition Community today!

#sales #marketing #business #entrepreneur #digitalmarketing #prospecting #smallbusiness #success #branding #salestips #advertising #marketingtips #expertise

Hosted on Acast. See acast.com/privacy for more information.

Make Your Email Marketing Fun and Profitable with Liz Wilcox | Marketing Expedition Podcast

Thu, 23 Mar 2023 15:00:09 GMT

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”

00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:33 Liz’s Bio

01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget

10:22 - 11:06 Welcome to the show, Liz!

11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing

14:01 - 18:56 Email staircase strategy

18:57 - 21:56 Growing your email list through referrals and affiliates

21:57 - 23:33 Creating a community with a newsletter club

23:34 - 25:35 Simplifying email marketing while having fun

25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

26:22 - 29:15 How branding can assist you in connecting with your audience

29:16 - 31:22 Liz and Rhea relating to the 90’s pop cultures

31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you

32:39 - 36:24 Creating a proper welcome sequence

36:25 - 38:18 Reach out to Liz and hit the hot pink button!

38:19 - 38:41 Thank you so much, Liz!

38:42 - 39:00 Give us a review! Enjoy your marketing journey!

39:01 - 39:47 Join The Marketing Expedition Community today!

#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding

Hosted on Acast. See acast.com/privacy for more information.

Mentorship and Embracing a Lifetime Learning Mindset with Kendall Shew | Marketing Expedition Podcast

Thu, 16 Mar 2023 15:05:06 GMT

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.

00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”

00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:31 Kendall’s Background

02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition

06:41 - 11:13 Welcome to the show, Kendall!

11:14 - 16:17 Boise Ad Federation and American Advertising Federation

16:18 - 19:56 National Student Advertising Competition

19:57 - 23:50 Kendall sharing his experiences on a marketing competition

23:51 - 27:21 Giving students the opportunity to apply their knowledge to the real world

27:22 - 31:35 Internship and Mentorship

31:36 - 32:22 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team.

32:23 - 34:48 Having a lifetime learning mindset

34:49 - 36:56 Resources to help you learn and expand your skill set

36:57 - 44:47 Work-Life Balance

44:48 - 48:46 Learn more about Velox Media.

48:47 - 50:47 Exciting new trends that are coming down in digital media

50:48 - 52:58 Building your consumer profile

52:59 - 54:33 How are you being a positive contributor to your organization?

54:34 - 55:36 Give us a review and share this podcast with others! Enjoy the marketing journey!

55:37 - 56:23 Join The Marketing Expedition Podcast today!

#mentorship #mentor #leadership #motivation #success #entrepreneur #business #mentoring #advertising #worklifebalance #branding #marketing #boiseadfed #NSAC #americanadvertisingfederation #VELOXmedia

Hosted on Acast. See acast.com/privacy for more information.

Increasing Your Retention Rate Using Customer Behavior Analysis with Valentin Radu | Marketing Expedition Podcast

Thu, 09 Mar 2023 16:02:09 GMT

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably.

00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”

00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:50 - 01:25 Valentin’s Bio

01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer

17:59 - 19:11 Welcome to the show, Valentin!

19:12 - 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world

21:30 - 24:53 Conversion Rate Optimization

24:54 - 27:13 What is NPS(Net Promoter Score)?

27:14 - 28:18 The value of customer retention

28:19 - 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

29:07 - 32:37 How Omniconvert explorer solution works

32:38 - 35:37 A mapped customer journey

35:38 - 38:57 Valentin discusses his ongoing book project, The CLV revolution.

38:58 - 43:54 Talking about Romanian culture

43:55 - 45:43 Three main pillars of customer value optimization

45:44 - 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn

46:28 - 46:44 Give us a review and share this podcast with others!

46:45 - 47:31 Join The Marketing Expedition Community today!

#netpromoterscore #customerexperience #customersatisfaction #nps #customerjourney #customerjouneymap #digitalmarketingservice #digitalmarketing #customerbehavior #digitalmarketingagency #digitalmarketingtips #branding #advertising #marketing

Hosted on Acast. See acast.com/privacy for more information.

Amazon Growth Driven Advertising with Ryan Flannagan | Marketing Expedition Podcast

Thu, 02 Mar 2023 16:01:25 GMT

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:50 Ryan’s Background

01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls

12:01 - 14:17 Welcome to the show, Ryan!

14:18 - 19:41 Total Advertising Costs of Sales (TACOS)

19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon

25:10 - 27:21 Affiliate marketing on Amazon

27:22 - 29:55 Dialing down your customer acquisition costs

29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

30:56 - 35:06 Doing market analysis to help clients build and grow their product family

35:07 - 38:57 Establishing long-term relationships with clients and potential clients

38:58 - 40:02 Analyzing tools that can help your business

40:03 - 42:10 Client’s profitability

42:11 - 45:50 Focus on your specialization

45:51 - 47:58 Marketing tactics that Ryan utilized to market other business

47:59 - 51:26 Niching down and systemizing

51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com

52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey!

53:40 - 54:26 Join The Marketing Expedition Community today!

#amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing

Hosted on Acast. See acast.com/privacy for more information.

Using AI to Engage Your Customers and Streamline Your Marketing with Chelsey Roney | Marketing Expedition Podcast

Thu, 23 Feb 2023 16:05:04 GMT

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business.

00:00 - 00:13 “It’s going to be very pervasive really quickly, but the faster you can get in front of it, the better it’s going to turn out for you and your business.”

00:14 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:29 Chelsey’s Bio

01:30 - 08:10 Marketing Essentials Moment: New Trends in Marketing Space

08:11 - 08:57 Welcome back to the show, Chelsey!

08:58 - 10:35 Brief overview of Proxi

10:36 - 14:06 What is Maps GPT?

14:07 - 22:00 Promoting their AI technologies across several platforms

22:01 - 24:21 Curating and branding your own map for your audience

24:22 - 25:12 Awesome, affordable outfits delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Visit: https://www.peppershock.com/product/nadine-west-offer

25:13 - 27:54 Helping map creators understand their marketing funnel

27:55 - 29:29 Creating smart recommendations using AI for consumers

29:30 - 34:13 AI takeover in the future

34:14 - 40:12 Advantage of using AI in marketing

40:13 - 41:08 Check out https://www.mapsgpt.com

41:09 - 42:00 Share this podcast with others! Enjoy your Marketing journey!

42:01 - 42:47 Join The Marketing Expedition today!

#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

LEAP Tech Conference 2023 Rewind with Rhea Allen | Marketing Expedition Podcast

Thu, 16 Feb 2023 16:05:03 GMT

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!

00:00 - 00:17 “The Conference was all about the convergence of the future of technology...”

00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 27:49 LEAP Tech. Conference 2023 Rewind

27:50 - 28:54 Thank You!

28:55 - 29:25 Join The Marketing Expedition Community today!

#LEAP #LEAPtechconference #saudiarabia #riyadh #techconference #technology #ai #futuretech #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast

Thu, 09 Feb 2023 16:05:07 GMT

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.

00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”

00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:05 - 16:04 Marketing Essentials Moment: Cold Calling

16:05 - 16:35 Welcome to the show, Ben!

16:36 - 18:58 Ben’s Background

18:59 - 22:50 Sales solicitation through Cold Calling

22:51 - 27:57 PPC - Pay Per Click Marketing

27:58 - 31:17 Conversion rate optimization tools

31:18 - 36:22 Using Google Data Studio to produce a data visualization

36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency

37:14 - 42:31 Getting ready for an email marketing audit with your client

42:32 - 47:39 Establishing trust through a value-driven email marketing campaign

47:40 - 49:15 E-commerce and sales

49:16 - 53:52 Where are your customers?

53:53 - 57:52 How to market in the event of a possible recession

57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers

1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group

1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!

1:02:54 – 1:03:41 Join The Marketing Expedition Community today!

#ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

Building a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition Podcast

Thu, 02 Feb 2023 16:05:06 GMT

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance.

00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 08:13 Advertising game on the Big game!

08:14 - 08:33 Thank you Chris for coming to the show!

08:34 - 13:00 Chris’ Bio

13:01 - 16:28 Driving ROI on an ongoing basis for clients

16:29 - 20:27 Useful and Creative platform tools

20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools

26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

27:02 - 31:14 Transactional versus informational searches

31:15 - 34:08 Integration of QR codes in ROI tracking

34:09 - 38:43 Value of an ad campaign

38:44 - 41:44 Landing page conversion

41:45 - 43:52 What's one thing you wish you had known before you began your career?

43:53 - 47:33 Challenges as a leader/entrepreneur

47:34 - 54:46 Spontaneous communication within the company culture

54:47 - 57:37 Follow your curiosity

57:38 - 58:20 Reach out to Chris on LinkedIn

58:21 - 58:41 Share this out in the world! Enjoy your Marketing journey!

58:42 - 59:29 Join The Marketing Expedition Community today!

#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #advertising #branding #digitalmarketingtips

Hosted on Acast. See acast.com/privacy for more information.

New Marketing Trends for the New Year with Rhea Allen | Marketing Expedition Podcast

Thu, 26 Jan 2023 16:05:02 GMT

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.

00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:19 - 01:56 New Marketing Trends for the New Year Guest Speakers

01:57 - 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today!

02:10 - 03:57 Huge shout out to our wonderful sponsors

03:58 - 04:36 NMTNY introduction

04:37 - 06:48 Social media live content and influencers

06:49 - 08:48 Advertise on Snapchat and Twitter

08:49 - 10:49 Short videos from Tiktok, Facebook, and Instagram stories

10:50 - 13:55 Utilizing media scheduling and AI tools

13:56 - 14:31 Gaming is a new way to advertise

14:32 - 16:56 Pinterest is the 3rd largest search engine tool

16:57 - 18:20 Optimizing your content on different platforms

18:21 - 22:50 Voice search optimization

22:51 - 25:13 Automation and chatbots

25:14 - 28:45 S.M.A.R.T.E.R. Goals

28:46 - 32:21 Interacting with the audience

32:22 - 34:40 Promo codes and special offers

34:41 - 35:26 Join The Marketing Expedition Community today!

#marketingtrends #marketingtrends2023 #marketing #digitalmarketing #marketingtips #socialmediamarketing #business #marketingstrategy #businesstips #marketingdigital #entrepreneur #socialmedia #branding

Hosted on Acast. See acast.com/privacy for more information.

How to Become More Magnetic in Your Marketing with Tracey Pontarelli | Marketing Expedition Podcast

Thu, 19 Jan 2023 16:05:04 GMT

Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here’s what she's learned - you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It’s her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want - more success, more freedom, more impact, more purpose.

00:00 - 00:00 “Everything has a Value. You’re either eroding your own trust or building it.”

00:00 - 00:00 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:00 - 02:15 Tracey’s Bio

02:16 - 13:33 Marketing Essentials Moment: Marketing Plan Basics

13:34 - 14:13 Welcome to the show, Tracey!

14:14 - 17:49 Helping solopreneurs to get healthy and define their personal brand

17:50 - 22:36 Giving value to what you can offer

22:37 - 26:57 Magnetic marketing course

26:58 - 32:46 Organic and authentic growth in social media

32:47 - 33:16 Get $10 off your first $100 order of Coach Outlet products!

33:17 - 38:15 Resources that can help you overlap your passion and interests

38:16 - 40:18 Boosting your productivity by understanding your worth

40:19 - 42:26 Organic traffic from Pinterest

42:27 - 50:41 Growth mindset

50:42 - 52:35 Measuring backward

52:36 - 53:15 Reach out to Tracey on Instagram

53:16 - 53:49 Subscribe to The Magnetic Marketing & Mindset Show with Tracey Pontarelli.

53:50 - 54:01 Share this out in the world! Enjoy your Marketing journey!

54:02 - 54:49 Join The Marketing Expedition Community today!

#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #solopreneurs #smallbusiness #advertising

Hosted on Acast. See acast.com/privacy for more information.

Using the Stage to Scale Your Business in a Meaningful Way with Amy Dix | Marketing Expedition Podcast

Thu, 12 Jan 2023 16:05:04 GMT

Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!

00:00 - 00:17 “A confused mind doesn't buy so if it seems confusing, or they don't understand why we would be asking a question, and then they'll click out of it.”

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:17 Amy’s Background

01:18 - 11:45 Marketing Essentials Moment: Video Production Cost

11:46 - 13:57 Amy, Welcome to the show!

13:58 - 16:42 Amy’s career journey from corporate to entrepreneurship

16:43 - 20:48 Tips for event preparation

20:49 - 26:22 Resources that helped Amy to be a multi-time author

26:23 - 27:12 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month.

27:13 - 29:43 Helping authors/speakers spread their message on stage

29:44 - 35:19 Building authority and positioning as a speaker

35:20 - 37:37 Promoting their business

37:38 - 41:36 Getting to the right people that you want through pre-qualifiers

41:37 - 48:33 Success story

48:34 - 51:15 Network within your inner circle

51:16 - 53:37 Establishing their brand by being an author and a motivational speaker

53:38 - 55:13 Reach out to Amy

55:14 - 56:09 Culture and Brand Camp

56:10 - 56:49 Pleasure to have you on the show, Amy! Enjoy your Marketing journey!

56:50 - 57:36 Join The Marketing Expedition Community today!

#entrepreneur #business #motivation #success #entrepreneurship #publicspeaking #publicspeaker #leadership #communication #motivation #markeing #branding #advertising

Hosted on Acast. See acast.com/privacy for more information.

What’s Next in OTT & CTV Advertising with Brian Urquhart | Marketing Expedition Podcast

Thu, 05 Jan 2023 16:02:04 GMT

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth.

00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart

00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 - 02:34 Brian’s Bio

02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix

09:03 - 11:14 Welcome to the show, Brian!

11:15 - 16:50 From television production to beginning his career in digital

16:51 - 21:20 Programmatic connected Television

21:21 - 25:45 Customization and personalization

25:46 - 27:29 Data is the new oil

27:30 - 31:16 The ability to see analytics

31:17 - 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today!

32:03 - 37:44 Projections for 2023 consumer journey.

37:45 - 40:33 Customer acquisition

40:34 - 42:04 Reach out to Brian

42:05 - 47:07 How marketers can expand their audience’s reach through pay TV

47:08 - 51:22 Creating a seamless experience journey for the consumers

51:23 - 52:40 Thank you, Brian! Enjoy your Marketing journey!

52:41 - 53:27 Join The Marketing Expedition Community today!

#ott #ctv #ottadvertising #ctvadvertising #digitaladvertising #digitalmarketing #digitalmarketingtips #business #marketing #advertising #branding #strategus

Hosted on Acast. See acast.com/privacy for more information.

Developing Future Marketing Leaders with Warren Danforth | Marketing Expedition Podcast

Thu, 29 Dec 2022 16:05:05 GMT

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.

00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth

00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:34 Warren’s background

02:35 - 05:18 Marketing Essentials Moment: NMTNY 2023

05:19 - 07:15 Welcome to the show, Warren!

07:16 - 09:53 Warren’s entrepreneurial journey in Boise

09:54 - 11:51 Building a marketing partnership for success

11:52 - 15:25 What to stop, start keeping, and tweak

15:26 - 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit.

16:07 - 18:58 Sending out your core messages objectively

18:59 - 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards

21:49 - 25:08 Future marketing leaders’ development

25:09 - 27:50 Staying on top of trends and technology

27:51 - 31:42 Providing value and educating people

31:43 - 32:40 Cosmetic innovation for every generation. Visit Spa35

32:41 - 34:46 Warren's nuggets of wisdom for aspiring entrepreneurs

34:47 - 35:22 Give us a review! Enjoy your Marketing journey!

35:23 - 36:08 Join The Marketing Expedition Community today!

#leadershipdevelopment #leadership #leadershipskills #education #marketing #business #businessdevelopment #advertisiting #branding #entrepreneur #marketingtrends #technology #spa35

Hosted on Acast. See acast.com/privacy for more information.

Creating and Maintaining Habits with Jason Harwood | Marketing Expedition Podcast

Thu, 22 Dec 2022 16:04:50 GMT

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life.

00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 00:55 Jason’s Bio

00:56 - 07:35 Marketing Essentials Moment: AI Chatbot Technology

07:36 - 08:56 Welcome to the show, Jason!

08:57 - 13:04 Why am I still miserable?

13:05 - 16:19 What helps you feel that sense of fulfillment?

16:20 - 24:58 Challenges of habit formation

24:59 - 26:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

26:01 - 28:12 Celebrate your attainments

28:13 - 30:50 Happily Ever Habits Podcast

30:51 - 34:01 Resources that make impacts for Jason

34:02 - 39:14 Building actual relationships in your network

39:15 - 40:35 Adapting to world changes

40:36 - 42:19 Stop doing more. Start doing better. Visit Jason.

42:48 - 43:06 Thank you so much, Jason! Enjoy your Marketing journey!

43:07 - 43:52 Join https://themarketingexpedition.com today

#habits #motivation #mindset #creatinghabits #habits #healthyhabits #dailyhabits #marketing #advertising #growyourbrand #entrepreneur #business #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

Events and Tips Not to Miss in 2023 with Rhea Allen | Marketing Expedition Podcast

Thu, 15 Dec 2022 16:05:05 GMT

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.

00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar

02:39 - 07:17 New Marketing Trends for the New Year

07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference

11:23 - 13:17 Explore the essence of creativity at The Creativity Conference

13:18 - 14:24 National Association of Broadcasters Post Production World Conference

14:25 - 15:14 Nadine West offers awesome, affordable outfits that are delivered to your doorstep.

15:15 - 18:57 Culture and Brand Camp on September 2023

18:58 - 22:25 Marketing Audit. Listen to some of our clients discuss what they went through in the process

22:26 - 25:46 Marketing Needs Assessment. Find out more about the client onboarding process

25:47 - 28:09 The Marketing Expedition Podcasts. Ranked within the top 5% of the most popular podcasts globally.

28:10 - 31:48 Find us in downtown Nampa! Contact us!

31:49 - 31:56 Enjoy your Marketing journey!

31:58 - 32:43 Join The Marketing Expedition Community today!

#leap2023 #creativityconference2023 #NAB2023 #kitcaster #cultureandbrandcamp2023 #marketingtips #marketingstrategy #branding #advertising #peppershockmedia

Hosted on Acast. See acast.com/privacy for more information.

A Blueprint for Building a 7-Figure Business with Chelsey Roney | Marketing Expedition Podcast

Thu, 08 Dec 2022 16:05:06 GMT

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business.

00:00 - 00:11 “Basically the ideas that you want to pitch this really big vision of how you want the world to change because of your business idea, and why it will change the way that people exist.” — Chelsey Roney

00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:14 Chelsey’s Bio

01:15 - 20:24 Marketing Essentials Moment: Email Deliverability

20:25 - 25:12 Welcome to the show, Chelsey!

25:13 - 30:28 An interactive map to share recommendations, curate local guides or visualize data for personal and business needs.

30:29 - 34:44 How Proxi was started

34:45 - 35:33 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

35:34 - 38:30 Going through a tech accelerator program

38:31 - 44:34 Earning venture funding

44:35 - 46:23 Chelsey’s future marketing plan

46:24 - 49:36 Reviews that inspire Chelsey to keep experimenting and push forward

49:37 - 50:47 Visit Proxi

50:48 - 51:51 Thank you so much! Enjoy your Marketing journey!

51:52 - 52:38 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Discovering Your Core Customer with Jessica Embree | Marketing Expedition Podcasts

Thu, 01 Dec 2022 16:05:07 GMT

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.

00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:28 Jessica’s Background

01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing

09:51 - 11:28 Welcome to the show, Jessica!

11:29 - 13:14 Successfully reducing the cost of customer acquisition

13:15 – 14:56 Putting together a message to reach your core audience

14:57 - 19:35 PPC Advertising

19:36 - 21:46 Keeping up with the latest trends

21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.

22:33 - 24:22 Double Sales / Zero Salespeople Book

24:23 - 27:07 Never stop learning and have confidence

27:08 - 30:34 Resources that Jessica taps into

30:35 - 34:30 Becoming story brand guide

34:31 - 35:05 Visit Tulip Media

35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!

35:56 - 36:43 Join The Marketing Expedition Community today!

#brandidentities #branddesigner#creativebusinessowner #branding #marketing #digitalmarketing #brand #business#socialmedia #advertising #socialmediamarketing #brandidentity #entrepreneur #marketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

Revealing Email Deliverability Secrets with Troy Ericson | Marketing Expedition Podcast

Thu, 24 Nov 2022 16:05:05 GMT

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.

00:00 - 00:15 “Just go and push that button!”

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 – 01:39 Troy’s Bio

01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages

09:28 - 10:13 Welcome to the show Troy!

10:14 - 15:02 From a failed baseball career to a multiple six figures business

15:03 - 19:25 How to make sure your email is going to end up on your client’s main box

19:26 - 22:01 Building a reading relationship with people

22:02 - 26:03 Success story

26:04 - 28:35 Getting verified on email

28:36 - 30:46 Tips on how to avoid authentication issues

30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

31:18 - 36:43 Getting involved in the community builds a network

36:44 - 39:36 Tools to help on your active campaign

39:37 - 41:11 Troy drops some valuable bits of advice

41:12 - 43:00 How to reach out to Troy

43:01 - 44:10 Give us a review! Enjoy your Marketing journey!

44:11 - 44:56 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Marketing Through AI-Based Media Buying with Jem Bourouh| Marketing Expedition Podcast

Thu, 17 Nov 2022 16:05:06 GMT

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator.

00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 – 01:26 Jem’s Background

01:27 - 06:24 Marketing Essentials Moment: Email Marketing

06:25 - 12:05 Welcome to the show!

12:06 - 15:09 Building profits and monetizing through online strategy

15:10 - 20:13 Realizing your accountability

20:14 - 24:22 Front and back-ends marketing tactics

2423 - 29:09 Useful third-party tracking and email campaign software

29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

30:01 - 31:26 Retention marketing

31:27 - 38:47 Building and scaling an agency

38:48 - 43:52 Trends: What’s hot and what’s not?

43:53 - 51:40 Scaling eCommerce growth by segmented strategies

51:41 - 52:31 Reach out to Jem

52:32 - 53:07 Thank you so much! Enjoy your Marketing journey!

53:08 – 53:54 Join The Marketing Expedition Community today!

#mediabuying #advertising #mediaplanning #digitalmarketing #marketing #branding #media #socialmediamarketing #billboard #facebookads #creativeagency #branding #scaling #buiness #entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Creating an Engaging Email Experience with Erica Salm Rench | Marketing Expedition Podcast

Thu, 10 Nov 2022 16:05:17 GMT

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients.

00:00 - 00:14 “If you look at how you spend your time over the course of a week, there are probably hours and hours of time spent where you could either automate away or use a smart AI technology…”

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 – 01:26 Erica’s Bio

01:27 - 06:24 Marketing Essentials Moment: Accelerating W-O-M Advertising

06:25 - 09:23 Welcome to the show, Erica!

09:24 - 12:26 A tool to create an engaging email experience

12:27 - 14:42 How rasa.io marketing tools started

14:43 - 17:18 AI technologies in our everyday living

17:19 - 20:41 Work-Life integration

20:42 - 21:26 Onboard more social media clients and charge a higher retainer with a Cloud Campaign

21:27 - 26:48 Keeping the company culture alive

26:49 - 28:23 Resources on staying on top of the latest marketing and technology trends

28:24 - 33:08 AI Marketing Tools forecast

33:09 - 34:33 Erica drops some words of advice

34:34 - 37:32 Visit https://rasa.io/rasa.io

37:33 - 38:12 Thank you so much, Erica! Enjoy your Marketing journey!

38:13 – 38:59 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

Building a Time-Proof SEO Strategy with Steve Wiideman | Marketing Expedition Podcast

Thu, 03 Nov 2022 15:05:05 GMT

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 – 01:13 Steve’s background

01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising

08:08 - 13:16 Welcome to the show, Steve!

13:17 - 20:30 The fundamental areas of SEO strategy

20:31 - 22:47 Building an SEO strategy

22:48 - 25:25 Link strategy

25:26 - 26:57 Content Strategy

26:58 - 29:18 Tracking your SEO performance

29:19 - 37:21 How to create effective content on your page

37:22 - 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.

38:13 - 43:24 Misconceptions about the frequency of content

43:25 - 50:15 Benefits of mixed media marketing

50:16 - 55:30 Steve drops some insights into optimizing search results

55:31 - 58:20 Practice your SEO strategy by giving back to the community

58:21 – 1:01:28 Upscaling multi-location SEO for Google maps

1:01:29 - 1:02:06 Reach out to Steve at: @seosteve

1:02:07 - 1:02:27 Give us a review and enjoy your Marketing journey!

1:02:28 - 1:03:15 Join The Marketing Expedition Community today!

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #branding #business #onlinemarketing #contentmarketing #ecommerce #digitalmarketingagency #marketingstrategy #advertising #entrepreneur #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

Creating a Memorable Brand Voice with Lucy Bedewi | Marketing Expedition Podcast

Thu, 27 Oct 2022 15:05:07 GMT

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies.

00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 01:03 Lucy’s background

01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture

07:24 - 09:24 Welcome to the show, Lucy!

09:25 - 10:53 Refrain from being too salesy

10:54 - 13:47 Putting the right emotions to your products/services

13:48 - 18:07 Creating effective sales pages

18:08 - 19:57 Verbal branding

19:58 - 21:31 Email marketing tricks

21:32 - 23:55 Value of authenticity in branding

23:56 - 24:40 Get up to a $20 credit to spend on Billie razors and body care.

24:41 - 31:57 Lucy shared some pivotal moments across her entrepreneurial journey

31:58 - 35:11 Helping women elevate and lift their voices to build as big of a business as they desire.

35:12 - 36:21 How Lucy get her mindset right in the morning

36:22 - 37:16 Organic marketing

37:17 - 38:02 Reach out to Lucy

38:03 - 38:40 Give us a review and enjoy your Marketing journey!

38:41 - 39:27 Join The Marketing Expedition Community today!

#copywriting #copywriter #marketing #digitalmarketing #copywritingtips #marketingdigital #content #advertising #copy #entrepreneur #marketingtips #emailmarketing #organicmarketing #branding

Hosted on Acast. See acast.com/privacy for more information.

How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast

Thu, 20 Oct 2022 16:55:52 GMT

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips.

00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 – 01:08 Mary Ann’s Bio

01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms

07:32 - 09:17 Welcome to the show Mary Ann!

09:18 - 12:38 Different generational breakout of spent

12:39 - 19:04 Programmatic placement for your media to define your audience

19:05 - 21:40 Difference between OTT and CTV

21:41 - 24:13 Breaking through the noise

24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting.

24:59 - 30:02 Adopting media evolution

30:03 - 32:28 Omnichannel approach

32:29 - 36:06 Targeting your loyal customers

36:07 - 42:41 Outsource and find good partners

42:42 - 43:58 Reach out to Mary Ann

43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!

44:25 - 45:12 Join The Marketing Expedition Community today!

#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising

Hosted on Acast. See acast.com/privacy for more information.

How to Scale Your Business with Affiliate PR with Kaila O’Connor | Marketing Expedition Podcast

Thu, 13 Oct 2022 21:22:03 GMT

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment.

00:00 - 00:14 SEO is a big nuance with publishers…

00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 – 01:39 Kaila’s Bio

01:40 - 07:00 Marketing Essentials Moment: Components of Marketing

07:01 - 09:58 Welcome to the show, Kaila!

09:59 - 13:05 How affiliate marketing works

13:06 - 14:30 Is it advertising or is it organic?

14:31 - 16:20 Combining PR with affiliate marketing

16:21 - 19:39 The power of brand awareness to conversion

19:40 - 23:56 Determining what type of affiliate strategy for your business

23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O’Connor

26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO

30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West!

30:56 - 33:48 Human design concept

33:49 - 34:29 Reach out to Kaila O’Connor at

KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.

34:30 - 37:51 Listening to your body when something feels off and wrong.

37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey!

38:37 - 39:24 Join The Marketing Expedition Community today!

#publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising

Hosted on Acast. See acast.com/privacy for more information.

How to Effectively use Email in Your Marketing Strategy with Kyle Stout | Marketing Expedition Podcast

Thu, 06 Oct 2022 18:02:54 GMT

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.

00:00 - 00:20 “There’s a time and a place to be salesy…”

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 01:35 Kyle’s Bio

01:36 - 06:20 Marketing Essentials Moment: Culture and Branding

06:21 - 07:59 Welcome to the show, Kyle!

08:00 - 10:32 Email automation and segmentation

10:33 - 14:55 Considering the effect on your email deliverability

14:56 - 20:10 Different email marketing tools

20:11 - 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!

20:43 - 24:28 Kyle shared some effective email strategies and tactics

24:29 - 26:25 Building up your sales process

26:26 - 30:00 The challenges with iOS updates and privacy settings

30:01 - 36:28 Have a conversation starter email

36:29 - 40:20 Things to avoid in email marketing

40:21 - 42:08 Reach out to Kyle

42:09 - 42:30 Give us a review, Enjoy your Marketing journey!

42:31 - 43:17 Join The Marketing Expedition Community today

#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #emailstrategies #branding #advertising #business #ecommerce #entrepreneurs

Hosted on Acast. See acast.com/privacy for more information.

Analyzing the Trends in Digital Marketing with Peter Shafer | Marketing Expedition Podcast

Thu, 29 Sep 2022 15:05:05 GMT

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations!

00:00 - 00:18 “I have four kids ranging from 17 to 27. And none of them would answer anything that looked like a pre-1990 question…”

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 – 01:22 Peter’s Bio

01:23 - 07:08 Marketing Essentials Moment: Sharing your Expertise with your Audience

07:09 - 09:39 Welcome to the show, Peter!

09:40 - 14:45 The challenge of piecing together different data points and data sets

14:46 - 20:48 Structuring customer sentiment data to benefit companies

20:49 - 25:16 “We as marketers have become so reliant on the trend data, we are really hesitant to disrupt it with a different question.” — Peter Shafer

25:17 - 25:47 Benchmark One. Simplify and get back to doing what you do best…running your business!

25:48 - 32:43 How data gathering surveys and polls helped Peter to pull off a successful advertising campaign

32:44 - 37:03 The question of interpreting data sets with data collection software tools

37:04 - 40:28 Peter’s words of advice for aspiring data analysts

40:29 - 45:03 Resources that can help people to keep up with research data trends

45:04 - 45:27 How to reach Peter Shafer

45:28 - 45:58 Thank you so much, Enjoy your Marketing journey!

45:59 - 46:45 Join The Marketing Expedition Community today!

#digitalmarketing #digitalmarketingstrategy #digitalmarketingcampaign #marketing #marketinganalytics #dataanalysts #branding #advertisitng #businessstrategy #datacollection #advertisingcampaign #marketingtrends

Hosted on Acast. See acast.com/privacy for more information.

Mentoring Youth One Talent at a Time with Sandie Jae | Marketing Expedition Podcast

Thu, 22 Sep 2022 15:05:06 GMT

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations.

00:00 - 00:35 “Say, Noah... Hey, Noah…”

00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:55 - 02:01 Ms. Sandie Jae’s background

02:02 - 09:20 Marketing Essentials Moment: Marketing Audit Process

09:21 - 11:21 Ms. Sandie Jae welcome to the show!

11:22 - 14:50 Sharing her screenwriting and film production journey

14:51 - 16:07 The challenges she fronts onto in film production

16:08 - 18:40 "Cheaper is not always better." — Ms. Sandie Jae

18:41 - 20:49 Inspiring books and poetry for the youth

20:50 - 24:26 How Ms. Sandie Jae managed to publish her books on popular platforms

24:27 - 25:16 Awesome, affordable outfits delivered to your doorstep each month from Nadine West!

25:17 - 28:41 Realizing the value of marketing strategy for her business

28:42 - 31:10 To connect and educate people

31:11 - 32:20 Helping others and walking them through the trials and tribulations

32:21 - 34:07 Reach out to Ms. Sandie

34:08 - 36:00 Ms. Sandie Jae talks about her upcoming film production, It's all about you a High School Musical

36:01 - 37:38 Thank you so much, Ms. Sandie Jae! Enjoy your Marketing journey!

37:39 - 38:25 Join The Marketing Expedition Community today!

#creativity #art #creative #artist #inspiration #youthmentorship #mentoring #mentorship #filmproduction #filmmaking #filmmaker #marketingstrategies #marketing #marketingtips #advertising #branding #allaboutyoutalentservices

Hosted on Acast. See acast.com/privacy for more information.

Cultivating Your Personal Brand with Anne Candido and April Martini | Marketing Expedition Podcasts

Thu, 15 Sep 2022 15:05:06 GMT

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them.

00:00 - 00:19 “Oh, I’m on social, I can be a marketer now, right?”

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:26 Anne and April’s background

01:27 - 06:10 Marketing Essentials Moment: Culture and Branding

06:11 - 08:09 Welcome to the show ladies!

08:10 - 12:25 How Anne and April started their collaboration

12:26 - 14:40 Branding their own agency, Forthright People

14:41 - 17:42 Growing the relationship with the community

17:43 - 20:15 Listening and connecting to clients

20:16 - 23:49 “Marketing becomes such a commoditized environment, that everyone feels that they can be a marketer.”

23:50 - 24:51 Consume your content on the go with Hello Audio!

24:52 - 27:29 Cutting through the noise

27:30 - 31:31 Leverage and navigate the digital world

31:32 - 35:36 The Marketing Smarts Podcast

35:37 - 40:20 Helping women to see new opportunities and different paths

40:21 - 47:58 Resources that can help in keeping up with the trends

47:59 - 50:26 Value of perspective

50:27 - 53:54 Importance of having a mentor

53:55 – 54:50 Reach out and learn more at: https://www.forthright-people.com and https://www.linkedin.com/company/forthright-people

54:51 - 55:09 Thank you so much! Enjoy your Marketing journey!

55:10 - 55:56 Join The Marketing Expedition Community today!

#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #advertising #branding #marketingtips #forthrightpeople #themarketingsmartspodcast

Hosted on Acast. See acast.com/privacy for more information.

Marketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition Podcast

Thu, 08 Sep 2022 15:57:01 GMT

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.

00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 01:29 Mark’ Bio

01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages

05:23 - 07:08 Welcome to the show, Mark!

07:09 - 11:09 Extreme risk levels around decision making

11:10 - 15:01 How Mark started his company, Proof Analytics

15:02 - 22:53 The process of understanding data analytics

22:54 - 25:53 Predictive and prescriptive analytics software

25:54 -26:42 Explore the world of podcasting with Kitcaster!

26:43 - 28:43 Keeping up with the changes

28:44 - 34:55 The process of building an analytical model for the customer

34:56 - 37:33 Affordable and approachable tool for marketing

37:34 – 38:20 Combining data sets with analytics

38:21 - 40:29 Best way to reach Mark: Proof Analytics

40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!

41:16 - 42:02 Join The Marketing Expedition today!

#analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

The Importance of Proper Accounting Systems with Chris Hervochon | Marketing Expedition Podcast

Thu, 01 Sep 2022 15:05:02 GMT

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When he is not helping clients build and grow their companies and agencies, Chris enjoys spending time with his wife and three young kids, playing golf, obsessing over efficient workflows, listening to Metallica, and rooting for his beloved Philadelphia Eagles. Every April, you can find him on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage event.

00:00 - 00:20 Getting what you paid for…

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 02:46 Chris Hervochon Bio

02:47 - 06:09 Marketing Essentials Moment: Customer Acquisition Cost

06:10 - 08:05 Chris, Welcome to the show!

08:06 - 09:10 Dealing with certainty and confidence

09:11 - 12:36 Gathering financial data around the marketing budget

12:37 - 14:19 The value of helping to scale an agency

14:20 - 16:14 QuickBooks Online

16:15 -22:59 Building contents based on the client’s needs

23:00 - 25:12 Red flags that have caused people to get audited

25:13 - 26:13 Consume your content on the go with Hello Audio!

26:14 - 29:50 Period of economic weirdness

29:51 - 33:32 “There is a huge opportunity in the accounting space if you can figure out how to get comfortable being uncomfortable.” -Chris Hervochon

33:33 - 36:03 Accounting, base knowledge to be an entrepreneur

36:04 - 37:12 Best way to reach Chris at Better Way CPA

37:13 - 37:51 Thank you so much, Chris! Enjoy your Marketing journey!

37:52 - 38:38 Join The Marketing Expedition Community today!

#accounting #business #accountant #finance #tax #bookkeeping #smallbusiness #taxes #entrepreneur #accountingservices #cpa #marketing #advertising #branding #marketingtips #betterwaycpa

Hosted on Acast. See acast.com/privacy for more information.

Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast

Thu, 25 Aug 2022 15:05:20 GMT

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.

00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin

00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:21 Tai’s Bio

01:22 - 07:57 Marketing Essentials Moment: Importance of Mentorship in Business

07:58 - 09:09 Welcome to the show, Tai!

09:10 - 14:04 How to kickstart your email list with quizzes

14:05 - 18:02 Keeping it fun and engaging for your audience

18:03 - 19:52 Understanding who your audience is and their pain points

19:53 - 22:22 No time, no team, no tech, no problem!

22:23 - 24:33 The Value of Marketing

24:34 – 28:08 Difference between a quiz and a survey

28:09 - 29:12 Tai talks about her upcoming book launch

29:13 - 30:14 Consume your content on the go with Hello Audio!

30:15 - 34:51 Lead magnet strategy

34:52 - 36:34 Tai’s future plans and goals

36:35 - 38:25 Tools and resources that can help in your business journey

38:26 - 41:32 Top marketing mistakes that people make

41:33 - 42:41 The “What if” question

40:24 - 43:50 Reach Tai Goodwin

43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!

44:29 - 45:16 Join The Marketing Expedition Community today!

#onlinequiz #quiz #onlinequizzes #marketingquiz #marketingstrategy #marketingtips #emailmarketing #marketingmistakes #branding #advertisiting #business #businessdevelopent #entrepreneur #thatmarketingteam

Hosted on Acast. See acast.com/privacy for more information.

The Power of Podcast Marketing with Arielle Nissenblatt | Marketing Expedition Podcast

Thu, 18 Aug 2022 15:05:02 GMT

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers.

00:00 - 01:18 Arielle’s Bio

01:19 - 11:36 Marketing Essentials Moment: New Marketing Trends

11:37 - 12:18 Welcome to Peppershock Media’s Marketing Expedition Podcast

12:19 - 14:26 Welcome to the show, Arielle!

14:27 - 19:06 Growing and reaching a wider audience

19:07 - 23:36 Combined tactics in email marketing

23:37 - 26:13 Arielle’s journey as a speaker

26:14 - 27:03 Kitcaster specializes in booking podcasts with massive audiences! Join Today!

27:04 - 29:53 What inspired Arielle into the podcast space

29:54 - 32:25 “I like to stay entertained both as a listener and as a creator and as somebody who helps creators.” -Arielle Nissenblatt

32:26 - 34:18 Getting your audience involved

34:19 - 36:23 Importance of newsletters

36:24 - 39:00 Arielle’s future goals

39:01 - 40:23 Buiding a community for your audience

40:24 - 40:47 How to subscribe: https://www.earbudspodcastcollective.org

40:48 - 41:25 Thank you so much, Arielle! Enjoy your Marketing journey!

41:26 - 42:12 Join The Marketing Expedition Community today!

#podcastmarketing #podcast #podcasting #podcaster #podcastshow #podcastinglife #podcasthost #podcastaddict #podcastlife #podcasts #branding #advertising #marketing #marketingtips #earbudspodcastcollective

Hosted on Acast. See acast.com/privacy for more information.

Video Marketing Made Easy with Rhea Allen | Marketing Expedition Podcast

Thu, 11 Aug 2022 15:45:56 GMT

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results!

Join The Marketing Expedition Community Today!

Hosted on Acast. See acast.com/privacy for more information.

Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast

Thu, 21 Jul 2022 15:05:13 GMT

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers.

00:00 - 00:51 Orsolya’s Bio

00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons

11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast

12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!

15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)

23:04 - 25:40 How brand builds trust

25:41 - 29:21 Building a brand that speaks to what the customer values

29:22 - 33:05 Understanding your Target Audience

33:06 - 33:45 Here’s a $25 credit to try Stitch Fix! Use our link to get your credit!

33:46 - 39:07 Word of the Day: Functional Beauty

39:08 - 43:17 Transforming business brands from noise to clarity

43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein

43:28 - 48:23 Resources and mentors that inspire Orsolya

48:24 - 51:46 Sharing marketing tactics and words of wisdom

51:47 - 52:43 Fun, fame, or fortune?

52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net

53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey!

53:45 - 54:30 Join The Marketing Expedition Community today!

#marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3

Hosted on Acast. See acast.com/privacy for more information.

Building Meaningful Relationships with Your Clients with Rick Elmore | Marketing Expedition Podcast

Thu, 14 Jul 2022 15:05:06 GMT

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.

00:00 - 00:45 Rick’s Bio

00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels

05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:49 - 06:24 Welcome to the show, Rick!

06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur

10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company

14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers

16:30 - 21:13 Be Authentic and Stand out from the Competition

21:14 - 22:52 Rick talks about the Quality Control of their Service

22:53 - 23:37 Sweatcoin – It Pays to Walk!

23:38 - 27:48 The Process of Automation

27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/

28:19 - 30:56 Rick’s advice on starting your own business

30:57 - 34:10 The Trials and Tribulations of Growing your Business

34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen

35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!

36:36 - 37:22 Join The Marketing Expedition Community today!

#growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted

Hosted on Acast. See acast.com/privacy for more information.

Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast

Thu, 07 Jul 2022 15:05:05 GMT

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.

Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.

00:00 - 00:54 Nora’s Bio

00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience

09:05 - 09:36 Use Rhea’s Promo code: MONTH1

09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:06 - 11:23 Welcome to the show, Nora!

11:24 - 12:57 Architecting your Marketing Strategy

12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth

15:59 - 18:16 Defining your customer’s potential problems

18:17 - 23:45 Adopting to Market evolution

23:46 - 26:54 Increasing the Value of an Offer

26:55 - 32:13 What is a Private Podcast?

32:14 - 33:20 Monetizing your Private Podcast

33:21 - 34:21 Hello Audio is THE best format for creating aconnection between you and your audience!

34:22 - 38:51 Building a community through Success story Podcast

38:52 - 46:03 The resources that shaped Nora’s Marketing career

46:04 - 58:54 Top 10 ways How to effectively use Private Podcast

58:55 - 59:42 Reach out to Nora

59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!

1:00:47 - 1:01:33 Join The Marketing Expedition Community today!

#podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio

Hosted on Acast. See acast.com/privacy for more information.

Building a Predictable, Sustainable and Profitable Business with Joe DeMaria | Marketing Expedition Podcasts

Thu, 23 Jun 2022 15:05:09 GMT

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.

"Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients.

00:00 - 01:02 Joe’s Bio

01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising

11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

11:34 - 13:49 Say your last name for me, Joe!

13:50 - 17:22 The difference between growing and scaling your business

17:23 - 24:24 Architectural strategy in marketing

24:25 - 29:59 Understanding your vision for the business

30:00 - 35:04 Relationship building

35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria

41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!

42:16 - 50:10 The World of Content creation as an educator

50:11 - 57:50 The value of Skill-based learning

57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”

1:00:17 - 1:01:06 Empowering the people and users

1:01:07 - 1:01:50 How to reach Joe

1:01:51 - 1:06:38 Joe’s Podcast

1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!

1:07:18 - 1:08:04 Join The Marketing Expedition Community today!

#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale

Hosted on Acast. See acast.com/privacy for more information.

Up Your Social Media Game and Fame with Rhea Allen | Marketing Expedition Podcast

Thu, 16 Jun 2022 15:05:07 GMT

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!

00:00 - 01:24 Listen to our 2nd Thursday Webinar

01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:55 - 04:21 Introduction to Social Media Marketing

04:22 - 06:28 Importance of utilizing Social media

06:29 - 14:17 Roaming around the Metaverse/Facebook

14:18 - 20:11 Getting traction on Instagram, Visual content is the key

20:12 - 23:43 Maximize your 24-hour stories

23:44 - 28:24 LinkedIn for B2B Marketing

28:25 - 29:46 How to make an impact on Video marketing

29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today!

30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms

37:49 - 42:01 Promoting on Tiktok

42:02 - 45:50 Targeting specific audience using Pinterest

45:52 - 47:36 Social media channels algorithm

47:37 - 53:48 Cloud campaign, All-in-one social media tool

53:49 - 55:05 Other resources that can help your business grow

55:06 - 56:25 Social Media Marketing Audit

56:26 - 57:26 The Marketing Expedition Community

57:27 - 57:33 Thank you so much! Enjoy your marketing journey!

57:34 - 58:19 Join The Marketing Expedition today!

#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

Top 10 Episode Recap with Rhea Allen | Marketing Expedition Podcast

Thu, 09 Jun 2022 15:05:09 GMT

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy!

00:00 - 00:16 Top 10 Best Podcast clips mashed up

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York

05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis

07:57 - 11:36 No.8 - Podcasting for Business

11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham

14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space

19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price

23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman

26:42 - 29:15 No.3 - Personal Branding with Genny Heikka

29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg

30:35 - 33:28 No.1 - Why Graphic Design Matters with Peppershock Design Team

33:29 - 33:55 Thank you so much! Enjoy your Marketing Journey!

33:56 - 34:42 Join The Marketing Expedition Community today!

#marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #success #marketingstrategy #marketingexpeditionpodcast

Hosted on Acast. See acast.com/privacy for more information.

Turning PR and Social Media Skills into an Award Winning Agency with Alex Rossman | Marketing Expedition Podcast

Thu, 02 Jun 2022 15:05:06 GMT

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.

00:00 - 00:40 Alex’s Bio

00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment

07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:06 - 08:44 Welcome Alex!

08:45 - 11:38 How to utilize Tiktok to build brand awareness

11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”

14:21 - 17:47 Tips on growing your following to the right audience

17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship

23:01 - 24:55 Resources that influence Alex

24:56 - 25:36 DoorDash is a great way to support localrestaurants with safe, no-contact delivery. Get $30 off ($10 off each of yourfirst 3 orders) when you sign up here.

25:37 - 26:59 Sharing insights to the public

27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow

29:22 - 34:15 Shifting from traditional to digital advertising

34:16 - 38:14 Company culture

38:15 - 40:28 Reach out to Rossman Media

40:29 - 40:53 Thank you so much, Alex! Enjoy the journey!

40:54 - 41:39 Join The Marketing Expedition Community today!

#brandawareness #branding #marketing #advertising #digitalmarketing #digitaladvertising #socialmediamarketing #socialmedia #brand #business #advertising #seo #contentmarketing #tiktokmarketing #entrepreneurship

Hosted on Acast. See acast.com/privacy for more information.

Exploring the Essence of Creativity with Maxim Jago | Marketing Expedition Podcast

Thu, 26 May 2022 15:05:05 GMT

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.

00:00 - 00:16 Maxim’s Bio

00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)

14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast

15:11 - 15:28 Welcome to the show!

15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago

17:13 - 18:26 The origin of the Creativity Conference

18:27 - 20:15 Inspiration for creating something that never exists before

20:16 - 25:09 The Time-telephone concept

25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world

27:51 - 28:22 Get $10 off your first $100+ order of Coach Outletproducts

28:23 - 29:50 Free live streaming

29:51 - 33:30 Shared environment experience

33:31 - 34:42 The Creativity Conference, get your tickets

34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket price!

35:11 - 35:43 Thank you so much, Maxim! Enjoy the journey!

35:44 - 36:29 Join The Marketing Expedition Community today!

Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen!

#creativity #creative #design #makers #technology #inspiration #innovation #motivation #branding #marketing #advertising #creativityconference

Hosted on Acast. See acast.com/privacy for more information.

Turn Followers into Buyers with Deirdre Tshien | Marketing Expedition Podcast

Thu, 19 May 2022 15:05:07 GMT

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

00:00 - 00:59 Deirdre’s Bio

01:00 - 05:54 Marketing Essentials Moment: Podcasting 101

05:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:26 - 07:17 Welcome to the show, Deirdre!

07:18 - 10:25 Deirdre’s journey from corporate life to entrepreneurship

10:26 - 15:40 Moving into New York City to continue pursuing her vision

15:41 - 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content

18:32 - 21:30 Creating curiosity in your audience using Capsho Software

21:31 - 23:36 Capsho: Try the world's first AI-Powered tool to promote your podcasts!

23:37 - 24:29 Focusing on the ideal target customer

24:30 - 27:00 “One of the most important parts in getting on the right track is to niche down.”

27:01 - 29:16 Deirdre’s marketing tactics

29:17 - 30:55 Resources that help Deirdre in her journey

30:56 - 32:25 More about Deirdre’s adorable cat!

32:26 - 33:24 Reach out to Deirdre

33:25 - 34:04 Thank you, Deirdre! Enjoy the journey!

34:05 - 34:50 Join The Marketing Expedition Community today!

#entrepreneur #business #motivation #success #entrepreneurship #inspiration #smallbusiness #goals #entrepreneurlife #marketing #digitalmarketing #onlinemarketing #branding #advertising #capsho

Hosted on Acast. See acast.com/privacy for more information.

How Art and Design Influence our Lives with Laura Ballerini | Marketing Expedition Podcast

Thu, 12 May 2022 15:05:15 GMT

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.

00:00 - 02:18 Laura’s Bio

02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?

05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:58 - 07:16 Welcome to the show, Laura!

07:17 - 09:38 Sharing some successful projects

09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals

11:30 - 16:00 Laura’s creative journey

16:01 - 19:10 The process of rationalizing designs to clients

19:11 - 19:55 Cloud Campaign helps marketing agencies scale.

19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini

23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”

26:30 - 28:24 People that influenced Laura in digital marketing and design

28:25 - 29:41 Resources that Laura draws inspiration from

29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in EverydayLife

30:26 - 32:18 Motivational words from Laura

32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!

32:33 - 33:19 Join The Marketing Expedition COmmunity today!

Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!

#artanddesign#art #design #graphicdesign #graphicdesigner #creativity #inspiration#digitalmarketing #marketing #advertising #branding #marketingtips#creativestrategy #blubrown

Hosted on Acast. See acast.com/privacy for more information.

Automate What You Hate: Using a CRM with Jeroen Corthout | Marketing Expedition Podcast

Thu, 05 May 2022 15:05:00 GMT

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

00:00 - 00:50 Jeroen’s Bio

00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business

06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:45 - 07:06 Welcome to the show Jeroen!

07:07- 12:07 Jeroen’s journey to being an accidental marketer

12:08 - 18:15 Coming up with a system that would make life easy

18:16 - 19:00 Misfits Market. $10 off your first order with our code.

19:01 - 23:05 A user-friendly, automated, and intelligent sales CRM, Salesflare

23:06 - 27:51 Growing your user base

27:52 - 29:29 More integration coming up for Salesflare

29:30 - 31:39 “The closer you can get to your customers, the more you can learn about what it is they need.” - Jeroen Corthout

31:40 - 32:28 Get in touch with Jeroen

32:29 - 32:50 Thank you so much Jeroen, Enjoy the journey!

32:51 - 33:36 Join The Marketing Expedition Community today!

Misfits Market. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices. Limited-time offer: $10 off your first order with our code.

#crm #business #marketing #software #sales #technology #crmsoftware #digitalmarketing #bootstrap #ecommerce #salesflare #advertising #branding #smallbusiness #marketingautomation #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

How Pinterest Can Help Grow Your Business with Craig Lewis | Marketing Expedition Podcast

Thu, 28 Apr 2022 15:05:07 GMT

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform.

00:00 - 00:50 Craig’s Bio

00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders

05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:30 - 05:54 Welcome to the show, Craig!

05:55 - 10:29 Craig’s fascinating journey around the globe

10:30 - 13:59 Working from home

14:00 - 20:58 Pinterest, a Social media platform or Search engine?

20:59 - 22:45 Sharing Tips and Tricks on Pinterest

22:46 - 23:29 Abriva, Life and Medical Insurance Offer

23:30 - 30:28 More tips in creating and optimizing pins/contents

30:29 - 33:46 Idea pins

33:47 - 39:10 Insights on how Pinterest can help in growing your business

39:11 - 40:52 Success story

40:53 - 44:17 Advertising campaigns on Pinterest

44:18 - 45:54 Reach out to Craig

45:55 - 46:40 Thank you so much, Craig! Enjoy your marketing journey!

46:41 - 47:26 Join The Marketing Expedition Community today!

We’ve been using the Avibra app, it’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. Download the app today!

#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinandgrow #seo #growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

E.M.B.R.A.C.E. Business Development with Charlie Moon | Marketing Expedition Podcasts

Thu, 21 Apr 2022 15:05:05 GMT

Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome.

00:00 - 00:42 Charlie’s Bio

00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together

05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:04 - 08:12 Welcome to the show, Charlie!

08:13 - 09:47 Success story

09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development

12:40 - 14:35 Difference between Product Businesses vs. Service Businesses

14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow

20:06 - 20:50 Aspiration – a financial firm with a conscience!

20:51 - 24:52 Story structure

24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon

27:41 - 29:36 How to Turn Order Takers into Rainmakers

29:37 - 31:15 Reach out to Charlie

31:16 - 32:38 Charlie’s words of encouragement

32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!

33:08 - 33:54 Join The Marketing Expedition Community today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising

Hosted on Acast. See acast.com/privacy for more information.

Grow Your Influence and Make More Money in Podcasting with Kay Suthar | Marketing Expedition Podcast

Thu, 14 Apr 2022 15:05:12 GMT

Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.

00:00 - 01:28 Kay’s Bio

01:29 - 05:11 Marketing Essentials Moment: Rhea’s 5 R’s , Organic, Cost-Effective Growth for Your Brand or Business

05:12 - 05:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:44 - 08:34 Welcome to the show Kay! Take it away!

08:35 - 17:43 Kay’s journey from being in Day-to-day jobs to Organizing Events to Sales Marketing

17:44 - 22:50 How Marketing and Sales help Kay to survive in a foreign country

22:51 - 28:45 Valuable Tips and tricks in Organizing Events

28:46 - 29:50 Kay, shifting to podcast due to worldwide pandemic

29:51 - 32:05 Tactics on how to get booked on a podcast

32:06 - 32:36 BenchmarkOne - Email Marketing Automation Tool

32:37 - 36:00 Creating a 6-week program to help people get booked on a podcast

36:01 - 37:29 Uncensored Society Podcast

37:30 - 43:36 Kay and Rhea sharing Tips on podcasting

43:37 - 46:04 “Never Judge a Book by its Cover” by Kay Suthar

46:05 - 47:10 “It’s all about the listeners, and not yourself.” -Kay Suthar

47:11 - 49:04 “What’s the question that I should have asked you?”

49:05 - 50:54 3 Steps to Getting Booked on Podcasts

50:55 - 51:16 Thank you so much, Kay! Share this out in the world!

51:17 - 52:03 Join The Marketing Expedition Community today

Email marketing automation isn’t a new concept, but if you haven’t found one that works for you yet, give BenchmarkONE a try.

#podcasting #podcast #podcasts #podcastlife #podcaster #podcasttips #entrepreneur #marketing #sales #branding #advertising #marketingtactics #uncensoredsocietypodcast

Hosted on Acast. See acast.com/privacy for more information.

Motivating Women to Learn and Grow with Heidi Bartolotta | Marketing Expedition Podcast

Thu, 07 Apr 2022 15:05:05 GMT

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.

00:00 - 00:18 Heidi’s Bio

00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content

04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast

04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!

05:48 - 06:49 Moms Making Six Figures

06:50 - 08:41 Having a women’s support group

08:42 - 10:55 Heidi’s childhood

10:56 - 12:27 Sought out resources

12:26 - 13:46 Heidi shares her marketing outreach tactics

13:47 - 15:02 Moms Making Six Figures Podcast

15:03 - 18:29 Biggest surprise coming back to Boise

18:30 - 20:09 Motivating women to learn and grow

20:10 - 21:32 Other podcasts that Heidi listens to

21:33 - 22:23 Nadine West offer

22:24 - 23:47 People that helps Heidi along her journey

23:48- 27:10 Success story

27:11 - 30:37 Heidi’s 5-year projection

30:38 - 34:07 Rhea shares tactics and techniques in podcasting

34:08 - 35:15 Challenges that Heidi faced and overcame

35:16- 36:01 Fun, Fame or Fortune?

36:02- 38:03 Reach out to Heidi

38:04- 38:34 Thank you so much! Share this out in the world and give us a review!

38:35 - 39:21 Join The Marketing Expedition Community today

Nadine West. Share and Get $10! Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase.

#womenleadership #womenleaders #leadership #womenempowerment #womensupportingwomen #womeninbusiness #womeninleadership #leadershipskills #leadershiptips #marketing #advertising #branding #momsmakingsixfigures

Hosted on Acast. See acast.com/privacy for more information.

Building Successful Relationships and Networks with Christina Ward | Marketing Expedition Podcast

Thu, 31 Mar 2022 15:05:02 GMT

Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids.

00:00 - 01:33 Christina’s Bio

01:34 - 02:36 Aspiration. Do Well. Do Good.

02:37 - 05:46 Marketing Essentials Moment: Marketing Automation: Using email list databases

05:47 - 06:21 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:22 - 08:21 Welcome to the show! All about Christina Ward

08:31 - 12:10 Challenges of being a realtor

12:11 - 13:44 Real estate market shift

13:45 - 16:30 Impacts of different generation cultures on the real estate market

16:31 - 23:00 Christina shares her marketing tactics

23:01 - 25:37 Home makeover events

25:38 - 28:02 Building relationships and networks

28:03 - 31:01 Success stories

31:02 - 38:40 Providing authentic customer service and relationships

38:41 - 43:30 Growing your real estate database

43:31 - 44:45 How to reach Christina

44:46 - 46:01 “We’re always looking for the next client, and sometimes we forget they’re right under our nose.” -Christina Ward

46:02 - 46:12 Thank you so much, Christina! Enjoy the journey!

46:13 - 46:59 Join The Marketing Expedition today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#realestate #realtor #realestateagent #networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #smallbusiness #leadership #advertising #branding #customerservice

Hosted on Acast. See acast.com/privacy for more information.

Adapting Your Market Strategy and 'Getting to Aha!' with Darshan Mehta | Marketing Expedition Podcast

Thu, 24 Mar 2022 15:05:05 GMT

Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!

00:00 - 00:57 Darshan’s Bio

00:58 - 01:54 EyeBuyDirect Offer

01:55 - 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?

06:11 - 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:29 - 08:17 Welcome to the show Darshan!

08:18 - 10:18 How incubator programs help entrepreneurs, where to fit their products/services

10:19 - 12:41 Talking about Cloud kitchens as an example of an Incubator program

12:42 - 15:53 “People are looking towards experiences to distinguish the products/service.”

15:54 - 17:04 Having insights as tomorrow’s facts

17:05 - 18:03 Learning and growing through challenges

18:04 - 20:09 Acquiring new ideas and perspectives from younger minds

20:10 - 21:25 Darshan share some tips and motivations

21:26 - 23:01 Key to being successful over the long run

23:02 - 25:57 About Darshan’s book ‘Getting to Aha!’

25:58 - 26:27 How to reach Darshan

26:28 - 26:46 Thank you so much for joining us! Enjoy the journey!

26:47 - 27:33 Join The Marketing Expedition Community today!

EyeBuyDirect. Get $10 in EBD Credits just for creating an account! Seriously, that’s all you have to do.

#incubator #startups #startup #accelerator #entrepreneurs #entrepreneurship #innovation #business #motivation #success #marketing #branding #advertising #marketingstrategy #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

Turning Your Mess into Your Mission with Jana Danielson | Marketing Expedition Podcast

Thu, 17 Mar 2022 15:05:06 GMT

Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.

00:00 - 00:47 Jana’s Bio

00:48 - 01:32 https://www.peppershock.com/product/billie-razors-offer/

01:33 - 19:02 Marketing Essentials Moment: Time Blocking, Planning, and Focus on Beast Mode

19:03 - 19: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast

19:33 - 22:17 Welcome to the show, Jana! Walk us through!

22:18 - 25:56 “Take your mess and turn it to your message; then take your message and turn it to your mission.” -Jana Danielson

25:57 - 29:22 The anatomy of pain

29:23 - 36:50 Jana shares her marketing strategy

36:51 - 41:03 Starting her first webinar

41:04 - 44:01 What success looks and feels like for Jana

44:02 - 46:26 Resources for business growth

46:27 - 51:36 Pivoting through the challenges of the pandemic

51:37 - 52:54 How to reach Jana

52:55 - 54:30 Jana’s final advice

54:31 - 55:00 Thank you so much, Jana! Enjoy the journey

55:01 - 55:46 Join https://themarketingexpedition.com today!

Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

#onlinewellness #wellness #marketingstrategies #marketing #marketingtips #digitalmarketing #marketingstrategy #webinar #pandemicpivot #coochball #goochball #branding #advertising

Hosted on Acast. See acast.com/privacy for more information.

Achieving the Relentless Entrepreneurial Dream with Natasha Miller | Marketing Expedition Podcast

Tue, 15 Mar 2022 15:05:12 GMT

Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization).

00:00 - 01:00 Natasha’s Bio

01:01 - 01:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:37 - 03:26 Welcome to the show, Natasha! A mid-western girl’s story

03:27 - 04:09 The go-to experience design and entertainment booking company, Entire Productions

04:10 - 07:20 Her book “Relentless: Homeless Teen to Achieving the Entrepreneur Dream”

07:21 - 13:20 How Natasha was inspired to share her story

13:21 - 15:51 Goal: To impact people positively

15:52 - 17:14 Natasha giving a hint of what to discover in her book

17:15 - 18:05 Join Kitcaster Today!

18:06 - 24:00 Natasha shares her key marketing strategies

24:01 - 26:09 Events for March

26:10 - 27:17 About the book launch

27:18 - 27:35 “In Experiential Marketing, you’re not selling. You’re having people experience the brand.” - Natasha Miller

27:36 - 28:22 More books to come under Poignant Press Label

28:23 - 30:16 Contact Natasha

30:17- 31:18 Thank you so much, Enjoy the journey!

31:19 - 32:05 Join The Marketing Expedition Community today

Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. Sign Up Today!

#bookwriting #writing #author #writer #writingcommunity #inspiration #entrepreneur #business #motivation #success #entrepreneurship #entrepreneurdream #marketing #branding #advertising #relentless, #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

Comparing Marriage to Marketing with Annmarie Kelly | Marketing Expedition Podcast

Thu, 10 Mar 2022 16:05:02 GMT

Annmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends.

00:00 - 01:11 Annmarie’s Bio

01:12 - 02:10 https://www.peppershock.com/product/nadine-west-offer/

02:11 - 08:08 Marketing Essentials Moment: Customer Acquisition Cost

08:09 - 08: 36 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:37 - 11:52 Annmarie Kelly, Welcome to the show!

11:53 - 16:38 Annmarie came up with the idea for a five-year marriage

16:39 - 18:11 Comparing marriage to marketing

18:12 - 21:05 Writing the book “The Five-Year Marriage: Shifting the Marriage Paradigm” for women wanting to be independent

21:06 - 26:37 How Joseph (her husband) supports her in her journey

26:38 - 32:12 Helping people explore the process of “marriage reset”

32:13 - 33:14 Annmarie’s marketing tactics

33:15 - 34:01 Talking about her next wedding

34:02 - 35:15 Fundraising and scholarship programs

35:16 - 37:49 Empowering women

37:50 - 38:19 Connect with Annmarie

38:20 - 39:31 “Touch is very healing.” -Annmarie Kelly

39:32 - 39:51 Thank you so much, Annmarie!

39:52 - 40:08 Share this Podcast with others and enjoy the journey!

40:09 - 40:55 Join https://themarketingexpedition.com today!

Nadine West. Share and get $10. Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase.

#relationshipadvice #relationships #relationshipgoals #fiveyearmarriage#cac #womenempowerment #womeninbusiness #marketing #marketingtactics #marketingstrategy#branding #advertising

Hosted on Acast. See acast.com/privacy for more information.

Sharing Your Story in the Podcasting World with Erik Allen | Marketing Expedition Podcast

Thu, 03 Mar 2022 16:05:06 GMT

Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose.

00:00 - 01:19 Erik’s Bio

01:20 - 03:00 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

03:47 - 09:09 Marketing Essentials Moment: Using Visual Content in Your Marketing

09:10 - 09: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:33 - 14:57 Welcome to the show, Erik! Give us what you got!

14:58 - 16:41 The Erik Allen Show

16:42 - 18:55 Erik’s daily motivation and his main focus

18:56 - 19:44 What brought Erik back to Idaho

19:45 - 23:51 Erik shares some of his Podcast highlights

23:52 - 25:48 “If you’re strong enough to be able to share your story; that could open up tons of doors!” –Erik Allen

25:49 - 31:27 Tips on WHAT TO DO and NOT WHAT TO DO as a podcast host

31:28 - 33:43 Other Podcast shows that Erik recommends

33:44 - 35:26 Erik’s aspirations for his show

35:27 - 37:27 How Erik got his first Podcast sponsorship

37:28 - 38:04 Fun, Fame, or Fortune?

38:05 - 39:03 Better, Faster, or Cheaper?

39:04 - 40:15 The beard!!!

40:16 - 41:03 Thank you so much! How to reach Erik

41:04 - 41:27 Share this Podcast with others and enjoy the journey!

41:28 - 42:14 Join https://themarketingexpedition.com today!

Hey! Thought you’d like to try Ibotta, a cashback rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!

#podcasting #podcast #podcasts #storytelling #story #storyteller #inspiration #motivation #mma #mixedmartialarts #topratedmma #marketing #branding #advertising #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

Creating a Scholarship for Women in STEM with Ally Orr | Marketing Expedition Podcast

Thu, 24 Feb 2022 16:05:05 GMT

Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.

00:00 - 00:41 Ally’s Bio

00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/

02:08 - 07:08 Marketing Essentials Moment: Public Relations basics and tips.

07:09 - 07:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

07:45 - 08:04 Welcome to the show Ally!

08:05 - 10:15 Ally created a scholarship for women after a demoralizing comment by a professor

10:16 - 13:36 Raising the funds

13:37 - 14:50 Bronco Giving Day

14:51 - 15:57 Local and National shows that Ally appeared on

15:58 - 19:35 Creating a positive trend from something destructive

19:36 - 23:05 “Do things to help women where they belong” -Ally Orr

23:06 - 27:28 Launching the scholarship for women

27:29 - 28:37 How to donate - https://www.gofundme.com/f/boise-state-university-scholarship-for-stem-women/donate

28:38 - 30:05 Ally’s merchandise https://www.bonfire.com/store/meddlesome-merch/

30:06 - 31:14 Amending the scholarship

31:15 - 31:46 Thank you so much Ally for joining me today! Enjoy the journey!

31:47 - 32:32 Join https://themarketingexpedition.com today!

#womeninstem #stem #womeninscience #womenintech #science #womenempowerment #womeninengineering #steminist #BSU #broncogivingday #scholorships #fundraising #marketing #branding #advertising

Hosted on Acast. See acast.com/privacy for more information.

Building a Software-Based Business with Bryan Clayton | Marketing Expedition Podcast

Thu, 17 Feb 2022 16:05:11 GMT

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

00:00 - 00:54 Bryan’s Bio

00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/

01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software

04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:09 - 07:11 Bryan, welcome to the show!

07:12 - 09:57 Validating service providers for Green Pal

09:58 - 13:02 Pricing model from the platform

13:03 - 17:59 Bryan shares his marketing strategies

18:00 - 19:45 “People don’t want to be sold to, they want to be communicated with.” - Bryan Clayton

19:46 - 21:17 Being a generalist

21:18 - 22:54 Bryan got his start as a teenager in entrepreneurship

22:55 - 27:07 Resources to keep on top

27:08 - 28:30 Realizing his target market

28:31 - 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform

31:53 - 34:00 Advice on starting a software-based business

34:01 - 35:27 Being a software developer

35:28 - 37:02 Bryan’s key to success

37:03 - 37:25 How to reach Bryan

37:26 - 37:54 Bryan, Thank you so much! Enjoy the journey!

37:55 - 38:40 Join https://themarketingexpedition.com today!

Strike Tax Advisory is helping small and large businesses reinvest this assistance back in their business to continue growing. Visit Striketax.com to learn more today.

#softwarebusiness #software #socialmedia #brand #creator #entrepreneur #softwaredevelopment #business #motivation #success #entrepreneurship #branding #marketing #advertising #greenpal

Hosted on Acast. See acast.com/privacy for more information.

Building Your Leadership Brand Through Publishing with Lisa Gable | Marketing Expedition Podcast

Thu, 10 Feb 2022 16:05:07 GMT

Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries. www.turnaroundbook.com

00:00 - 01:43 Lisa’s Bio

01:44 - 02:40 https://www.peppershock.com/product/aspiration-75-offer/

02:41 - 09:33 Marketing Essentials Moment: Identifying Your Target Market

09:34 - 09: 57 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:58 - 11:00 Lisa, welcome to the show!

11:01 - 13:47 Lisa’s 40-year career journey

13:48 - 16:42 Success story

16:43 - 20:57 Lisa as a political appointee during the Reagan Administration.

20:58 - 22:43 Her passion in helping non-profit organizations

22:44 - 24:24 The very first female US Ambassador to the 2005 World Expo

24:25 - 27:42 Mentors that influenced Lisa in her career path

27:43 - 31:44 “Innovation is changing the market rapidly” –Lisa Gable

31:45 - 34:48 Inspiration in writing her brand-new book, Turnaround

34:49 - 39:15 Talking to top book reviewers and promoting her book

39:16 - 40:13 Lisa’s future goals

40:14 - 40:53 Thank you so much Lisa! Enjoy the journey!

40:54 - 41:39 Join https://themarketingexpedition.com today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#leadership #motivation #success #business #entrepreneur #publishing #books #bookmarketing #innovation #marketing #branding #advertising #leadership #goals #turnaround #turnaroundbook

Hosted on Acast. See acast.com/privacy for more information.

Incorporating Pinterest into your Marketing Strategy with Kate Ahl | Marketing Expedition Podcast

Thu, 03 Feb 2022 16:05:04 GMT

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

00:00 - 00:30 Kate’s Bio

00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/

01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis

05:58 - 06:19 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:20 - 08:19 Welcome to the show Kate!

08:20 - 09:31 Success story

09:32 - 11:22 The forgotten platform

11:23 - 13:37 Utilizing Pinterest in business and personal use

13:38 - 15:48 Pinterest’s algorithm

15:49 - 17:48 Incorporating elements to Pinterest

17:49 - 19:33 Podcast to Pinterest post

19:34 - 21:08 New age of social media marketing on Pinterest

21:09 - 22:53 Tips in creating an effective Pinterest board

22:54 - 24:13 Social media strategies on Pinterest

24:14 - 26:37 Kate shares some of her marketing approach

26:38 - 28:47 Pinterest Demographics

28:48 - 30:32 Keeping up with the trends on Pinterest

30:33 - 33:11 Kate’s monetization strategies in podcast

33:12 - 35:12 “Don’t chase someone else’s success” –Kate Ahl

35:13 - 38:33 KOLBE test

38:34 - 40:41 About Simple Pin Collective

45:21 - 46:04 How to reach Kate

46:05 – 46:30 Thank you so much, Kate! Enjoy the journey!

46:31 - 47:15 Join https://themarketingexpedition.com today!

Hi, we’re Sweatcoin. We want a healthier you on a healthier planet. We achieve this by converting your steps into a currency to spend on cool products and services. Check out this free app — It Pays to Walk

#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinterestsuccess #digitalmarketing #branding #marketing #advertisting #monetizationstrategies

Hosted on Acast. See acast.com/privacy for more information.

How to Advertise Your Business on a Top Podcast with Rich Kagan | Marketing Expedition Podcast

Thu, 27 Jan 2022 16:05:09 GMT

Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.

00:00 - 00:30 Rich’s Bio

00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/

01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?

03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

03:30 - 05:16 Welcome Rich!

05:17 - 07:27 Direct Response Advertising

07:28 - 13:58 Success stories on Rich’s wide array of different clients

13:59 - 14:42 Monday.com is a project management platform

14:43 - 18:28 Rich talks about their process in creating ads

18:29 - 20:31 CPM - How much it cost to reach a thousand people

20:32 - 24:14 Testing commercial ads

24:15 - 25:39 Conversing with clients about the budget

25:40 - 29:47 Tools and resources that can help you on your journey

29:48 - 32:07 Rich’s vision on the Media world

32:08 - 33:47 Quick-pick!

33:48 - 35:14 If you could step into my shoes for a moment, what would you have asked yourself?

35:15 - 38:18 Rich’s biggest marketing challenge recently

38:19 - 40:41 How to reach Rich

40:42 - 41:11 Thank you so much for joining us today Rich! Enjoy the journey!

41:12 - 41:56 Join https://themarketingexpedition.com today!

Schedule Once, super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

#podcasting #podcast #podcasts #podcastlife #podcaster #podcastnetwork #marketing #branding #advertising#directresponseadvertising #marketingstrategy #marketingtips

Hosted on Acast. See acast.com/privacy for more information.

Running a Values Based Business with Lisa Condon | Marketing Expedition Podcast

Thu, 20 Jan 2022 16:05:09 GMT

Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.

00:00 - 00:44 Lisa’s Bio

00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/

01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!

04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:15 - 06:06 Welcome to the show, Lisa!

06:07 - 08:43 Success stories on Lisa’s journey

08:44 - 11:03 “Sparking Your Business, 9 Steps of Gratitude” book

11:04 - 13:42 Lisa’s goals & visions

13:43 - 17:55 Rhea’s passion to interact with a live audience

17:56 - 19:50 Encouraging small businesses

19:51 - 27:37 Resources that can help market your own business

27:38 - 28:21 “You can either see other businesses as collaborators or you can see them as competitions.” – Lisa Condon

28:22 - 32:27 Challenges vs. Opportunities

32:28 - 37:14 Lisa is a certified Six Sigma Black Belt!

37:15 - 41:46 Running a values-based business

41:47 - 42:56 How to reach Lisa

42:57 - 43:19 Thank you so much, Lisa! Enjoy the journey!

43:20 - 44:05 Join https://themarketingexpedition.com today!

Coach Outlet Discount. Get $100 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen.

#marketing #business #marketingdigital #digitalmarketing #branding#socialmedia #entrepreneur #socialmediamarketing #advertising #branding#marketingstrategy #onlinemarketing #marketingtips #success #smallbusiness

Hosted on Acast. See acast.com/privacy for more information.

Face to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition Podcast

Mon, 17 Jan 2022 16:05:11 GMT

Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf.

00:00 - 01:11 Nick’s Bio

01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer?

08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:16 -10:27 Welcome to the show, Nick!

10:28 - 16:43 Effects of the pandemic in the digital world

16:43 - 18:12 Starting trade shows in the new normal

18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger

20:15- 22:53 Nick’s variety of marketing events

22:54- 24:43 Being effective in both face to face and digital marketing

24:44 - 27:15 Success story

27:16 - 32:18 Engaging tactics in marketing

32:19 - 33:50 How to reach Nick

33:51 - 35:49 Rhea’s Five-R’s

35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/

37:09 - 38:47 Resources in keeping up with the trends

38:48 - 39:40 Nick’s favorite book

39:41- 40:58 Thank you so much, Nick! Enjoy the journey!

40:59 - 41:44 Join https://themarketingexpedition.com today!

Hey! Thought you’d like to try Ibotta, a cash back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!

#facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast

Thu, 13 Jan 2022 16:05:07 GMT

Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise.

00:00 - 00:51 Yuki and Allison’s Bio

00:52 - 02:56 Nadine West offer

02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join.

10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:37 -12:02 Welcome ladies!

12:03 - 13:16 Yuki on relationship building and information

13:17 - 14:01 Allison’s transition from journalism to communication and marketing

14:02 - 1 9:05 Working at unBound

19:06 - 23:09 Giving the people free access

23:10 - 24:24 During the pandemic

24:25 - 27:40 Spreading the word about unBound

27:41 - 28:55 Favorite book?

28:56- 34:20 Yuki and Allison share some of their resources

34:21 - 36:08 Yuki was amazed as a newcomer to unBound

36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups

37:48- 40:52 If you have an unlimited budget, what would you spend it on

40:53 - 45:43 Library as centers of connection for people

45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District

47:25 - 48:18 New Marketing Trends for the New Year

48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey!

49:04 - 49:49 Join https://themarketingexpedition.com today!

Nadine West. Give friends $10 + FREE SHIPPING with their first order, and you'll get $10 when they make a purchase

#librariesareawesome #libraries #marketinginnovation #innovation #marketingstrategy #marketing #entrepreneur #smallbusiness #brandmanagement #brandingstrategy #marketingtips #meridianlibrarydistrict #advertising #branding #marketing

Hosted on Acast. See acast.com/privacy for more information.

How to Find and Keep Employees with Kim Sherman-Labrum | Marketing Expedition Podcast

Mon, 10 Jan 2022 16:05:26 GMT

Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally.

00:00 - 00:36 Kim’s Bio

00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/

02:14 - 08:11 Marketing Essentials Moment: Why Should I Hire a Marketing Agency?

08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:40 -10:00 Welcome to the show Kim!

10:01 - 15:36 What does the SBDC do?

15:37 - 20:57 Kim shares some of her marketing journey

20:58 - 27:03 Keeping up with the trends!

27:04 - 33:00 “New Marketing Trends for the New Year” sneak peek!

33:01 - 33:44 “Embrace the changes!” - Kim Sherman-Labrum

33:45 - 47:12 Rhea and Kim enjoyed the nostalgia brought on to the show

47:13 - 48:13 Moving forward to the future

48:14 - 49:53 Words of wisdom from Kim

49:54 - 50:48 Thank you so much, Kim! Enjoy the journey!

50:49 - 51:35 Join https://themarketingexpedition.com today!

#employeeretention #employeeengagement #recruitment #workplaceculture #workplace #business #hiring #smallbusiness #smallbusinessdevelopment #ISBDC #entrepreneur #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

What Drives Brand Reputation with Tracey Mooney | Marketing Expedition Podcast

Thu, 06 Jan 2022 16:05:02 GMT

Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need.

00:00 - 00:22 Tracey’s Bio

00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/

01:08 - 07:47 Marketing Essentials Moment: The Importance of Using Photos of People in Your Social Media

07:48 - 10:07 https://www.peppershock.com/events/

10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:37 - 12:50 Welcome to the show, Tracey!

12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho

14:31 - 17:39 What drives brand reputation

17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney

20:13 - 23:22 Getting involved in the community

23:23 - 25:41 Tracey overcomes stage-4 cancer

25:42 - 29:03 Fun is contagious

29:04 - 31:06 Word of Mouth Marketing

31:07 - 35:06 Advice that you wish you would have had before you started your path

35:07 - 37:20 Tips for people getting into the workplace

37:21 - 40:31 Cool, fun, and awesome events for businesswomen that Rhea and Tracey worked together

40:32 - 44:57 New Marketing Trends for the New Year event with Tracey

44:48 - 46:30 Words of wisdom from Tracey

46:31 - 47:04 How to reach Tracey

47:05 - 47:32 Thank you Tracey and see you next year! Enjoy the journey!

47:33 - 48:18 Join https://themarketingexpedition.com today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too.

#brandreputation #branding #digitalmarketing #brandimage #brandidentity #brand #socialmediamarketing #brandbuilding #brandstrategy #brandawareness #business #marketing #advertising

Hosted on Acast. See acast.com/privacy for more information.

Advertising through the Eyes of an 8th Grader with Kaden Allen | Marketing Expedition Podcast

Thu, 30 Dec 2021 16:05:00 GMT

This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8^th grader!

00:00 - 00:54 Fun interview with my 8th grader son Kaden

00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/

01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok

07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:16 - 09:04 Welcome Kaden!

09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy

13:21 - 15:42 What kind of things Kaden posts on Tiktok

15:43 - 17:10 Kaden’s favorite things to watch

17:11 - 18:41 Xbox vs. Playstation

18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars

21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden

24:22 - 26:48 All about the fun stuff!

26:49 - 28:58 What catches Kaden’s attention

28:59 - 31:50 Schooling during the pandemic

31:51 - 35:25 “What do you want for Christmas?!”

35:26 - 36:35 Kaden’s music choices

36:36 - 40:18 “What do you want to be when you grow up?”

40:19 - 40:58 Thank you Kaden for that fun interview!

40:59 - 41:43 Join https://themarketingexpedition.com today!

Fight food waste with organic produce and sustainably sourced groceries delivered to your door at up to 40% off grocery store prices. Use our link to get your credit.

#tiktok #instagram #socialmedia #viral #trending #hotwheels #xboxvsplaystation #marketing #advertising #branding #marketingtips #marketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

Building a Non-profit from the Ground Up with Daniel Hodges | Marketing Expedition Podcast

Thu, 23 Dec 2021 16:05:04 GMT

Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same.

00:00 - 00:33 Daniel's Bio

00:34 - 14:10 10 Marketing Essentials Moment: Relationship Building vs. Networking

14:11 - 15:39 Aspiration offer https://www.peppershock.com/product/aspiration-75-offer/

15:40 - 16:09 Welcome to Peppershock Media’s Marketing Expedition Podcast

16:10 - 17:30 Welcome Daniel

17:31 - 18:50 What made Daniel decide to start law school

18:51 - 20:15 Starting a non-profit

20:16 - 21:54 Success stories in helping people

21:55 - 24:04 Universal Design is the catalyst

24:05 - 25:44 Incorporate with marketing agencies to improve SEO

25:45 - 26:56 Daniel's Ideal clients

26:57 - 28:24 Building a virtual community for individuals with a disability

28:25 - 31:18 Reaching out to people who want to know more about blindness

31:19 - 36:36 Starting from scratch and building way back up

36:37 - 38:53 "Go after what you want to do rather than what you think you're capable of."

38:54 - 39:50 Staying on top

39:51 - 40:44 How to connect with Daniel

40:45 - 41:34 Help people to navigate in this world wherein

41:35 - 42:24 Thank you Daniel and thank you everyone for listening.

42:24 - 43:10 Join https://themarketingexpedition.com today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#nonprofit #nonprofitorganization #education #support #helpingothers #motivation #representation #inspiration #inclusion #disabilityawareness #disabilityadvocate #universaldesign #marketingagencies #advertising #branding #marketing #peacesofme

Hosted on Acast. See acast.com/privacy for more information.

Secrets to Growing and Scaling Your Business with Taylor Ryan | Marketing Expedition Podcast

Thu, 16 Dec 2021 16:05:07 GMT

Taylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.

0:00 - 0:25 Taylor’s Bio

0:25 - 1:02 Peppershock Offer https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/

1:02 - 9:08 Marketing Essentials Moment: Voice Search Optimization

9:08 - 9:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

9:37 - 9:43 Welcome Taylor

9:43 - 11:10 Taylor’s Background

11:10 - 12:09 Why Taylor moved to Denmark

12:09 - 13:30 Where the Name Klint comes from

13:30 - 15:08 Building a business from scratch

15:08 - 17:15 Useful tools and resources

17:15 - 20:48 Video Marketing

20:48 - 24:37 SRT optimization

24:37 - 31:50 How Taylor achieves results

31:50 - 33:40 Opportunities for the future

33:40 - 36:36 Exploring the Metaverse

36:36 - 38:20 How can businesses step into the Metaverse

38:20 - 45:28 Something that surprised Taylor

45:28 - 46:52 The worst characteristic that has served you well

46:52 - 50:23 Something you wish you knew before starting your business

50:23 - 51:23 How to connect with Taylor https://dk.linkedin.com/in/taylorryan

51:23 - 52:02 Thanks For listening

52:02 - 52:32 Join https://themarketingexpedition.com today!

#marketingagency #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #branding #advertising #entrepreneur #smallbusiness #marketingideas

Hosted on Acast. See acast.com/privacy for more information.

Improve SEO and Build Your Online Reputation with Josh Greene | Marketing Expedition Podcast

Thu, 09 Dec 2021 16:05:12 GMT

Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.

0:00 - 1:00 Josh’s bio

1:00 - 1:45 Peppershock offer https://www.peppershock.com/product/strike-tax-advisory/

1:45 - 7:57 Marketing Essentials Moment: Facebook Pages and Groups

7:57 - 8:25 Welcome to Peppershock Media’s Marketing Expedition podcast

8:25 - 8:35 Welcome Josh

8:35 - 9:23 Josh’s background

9:23 - 10:04 Evolution of the Mather Group

10:04 - 11:45 Utilizing Wikipedia

11:45 - 14:37 Josh’s focus

14:37 - 19:50 Voice search optimization

19:50 - 24:45 Josh’s marketing tactics

24:45 - 25:55 Josh’s inspirations

25:55 - 28:27 Biggest surprises in Josh’s business

28:27 - 30:30 What Josh wishes he knew when starting

30:30 - 32:18 Advice from Josh

32:18 - 34:45 Marketing trends for 2022

34:45 - 35:40 Josh’s biggest accomplishments

35:40 - 36:18 What’s behind the name Mather Group

36:18 - 36:40 How to connect with Josh https://www.themathergroup.com/

36:40 - 37:20 Thanks for listening

37:20 - 37:50 Join https://themarketingexpedition.com today!

Strike Tax Advisory is helping small and large businesses reinvest unclaimed government credits back in their business to continue growing. Visit Striketax.com to learn more today!

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #marketingdigital #contentmarketing #adverting #branding #entrepreneur #marketingtips #smallbusiness

Hosted on Acast. See acast.com/privacy for more information.

Words of Wisdom from My WHIM Life creator Wendy Alexandre | Marketing Expedition Podcast

Thu, 02 Dec 2021 16:05:22 GMT

Wendy Alexandre is a Real Estate Consultant, Business Coach, and creator of the My WHIM Life podcast. Wendy wants to create a significant impact in this world by sharing Wisdom, Humor, Inspiration, and Motivation in such a way that you will use them to affect actual real change in your own life and the lives of others creating a ripple effect of goodness!

0:00 - 0:38 Wendy’s bio

0:38 - 1:11 Peppershock offer https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

1:11 - 9:23 Marketing Essentials Moment: Top 5 Reasons you need to invest in Real Estate Video Marketing

9:23 - 9:50 Welcome to Peppershock Media’s Marketing Expedition Podcast

9:50 - 9:59 Welcome Wendy

9:59 - 14:44 Wendy’s background

14:44 - 18:19 Wendy’s decision to go into real estate

18:19 - 20:07 Wendy’s success stories

20:07 - 28:44 Wendy’s marketing strategy

28:44 - 31:12 Wendy’s mantra

31:12 - 36:40 Wendy’s experiences

36:40 - 38:15 Advice from Wendy

38:15 - 41:35 Biggest challenges in real estate

41:35 - 43:13 What is a short sale?

43:13 - 45:20 Staying educated in real estate

45:20 - 46:30 How to connect with Wendy

46:30 - 48:14 Thanks for listening

48:14 - 48:44 Join https://themarketingexpedition.com today!

Learn how you can get an ROI on your Video Marketing Investments! Top 5 Reasons You Need to Invest in Real Estate Video Marketing Now!

#realestate #realtor #realtorlife #entrepreneur #businesscoach #business #womeninbusiness #bossbabe #inspiration #motivation #marketingstrategies #marketingtips #MyWHIMLife

Hosted on Acast. See acast.com/privacy for more information.

Decoding U.S. Export and International Trade Laws with Sarah Massie | Marketing Expedition Podcast

Thu, 25 Nov 2021 16:35:28 GMT

Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club.

00:00 - 01:42 Introduction to Sarah Massie

01:42 - 02:04 Peppershock offer https://www.peppershock.com/product/coach-outlet-discount/

02:04 - 07:04 Marketing Essentials Moment: The Difference Between Content and Copy Writing

07:04 - 07:53 Welcome to the Marketing Expedition Podcast!

07:53 - 08:36 Sarah Massie Introduction.

08:36 - 10:35 Export examples

10:35 - 13:15 Consequences and penalties

13:15 - 15:50 Marketing strategies

15:50 - 16:15 Importing

16:15 - 17:45 The hardest country to ship too

17:45 - 21:29 Sarah’s background

21:29 - 22:43 Work/life balance

22:43 - 25:44 What inspires Sarah

25:49 - 26:42 One thing you wish you knew before starting your business

26:42 - 27:29 The biggest challenge Sarah’s overcame

27:29 - 27:58 The worst characteristic that has served you well

27:58- 29:10 Favorite accomplishments

29:10 - 31:06 Staying current

31:06 - 32:27 Advice for someone starting in the field

32:27 - 34:47 Sarah in 10 years

34:47 - 35:56 Favorite places to travel

35:56 - 37:30 Travel tips

37:30 - 38:15 Thank you, https://smassie.com/

38:15 - 39:00 Thank you for Listening to the Marketing Expedition Podcast

39:00 - 39:30 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/

Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend Rhea Allen.

#shipping #ship #shipposting #logistics #maritime #cargo #supplychain #internationaltrade #export #import #importexport #trade #globaltrade #importexportbusiness #marketing #adverting #branding

Hosted on Acast. See acast.com/privacy for more information.

How to Grow Your Business on a Shoestring Budget | Marketing Expedition Podcast

Thu, 18 Nov 2021 16:05:24 GMT

Looking to grow your brand on a budget and build a better bottom line? This week’s episode is for you. Rhea Allen gives you all her marketing tips, tactics, trends, and technologies that will help you grow your business on a shoestring budget!

00:00 - 00:35 Welcome to The Marketing Expedition Podcast

00:35 - 01:41 Peppershock Media https://www.peppershock.com/

01:41 - 03:20 Marketing Essentials Moment

03:20 - 04:00 Welcome Rhea Allen!

04:02 - 05:00 Building your Brand on a Budget!

05:01 - 06:45 How to Make the Most of Your Marketing Investments

06:45 - 07:58 The Power of 1

08:00 - 13:11 Cutting Costs and Maximizing Efficiencies

13:11 - 15:42 The Lifeline of Your Business

15:42 - 16:28 Working From Home

16:28 - 17:46 https://www.peppershock.com/offers/

17:46 - 21:09 Job Sharing

21:09 - 23:44 Businesses are Better than 1

23:44 - 24:59 The Student Becomes the Teacher

24:59 - 26:55 Growing Your Audience for Free!

26:55 - 30:26 Word of Mouth Advertising

30:26 - 32:35 The Gift of Giving

32:35 - 36:02 Cutting Costs the Right Way

36:02 - 39:15 The Importance of Mentors and Advice

39:15 - 42:44 Have Fun

42:44 - 43:44 Are Your Cost Savings Going to be Beneficial

43:44 - 47:29 More Ways to Cut Costs

47:29 - 48:16 The Importance of Word of Mouth

48:16 - 48:18 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/

49:18 - 50:05 Also be sure to Join https://www.facebook.com/groups/marketingexpeditionmembers/

50:05 - 50:50 Thank you for listening to the Marketing Expedition Podcast

#growyourbusiness #digitalmarketing #business #smallbusiness #marketing #socialmediamarketing #businessgrowth #entrepreneur #businesstips #businessowner #businessstrategy #womeninbusiness

#shoestringbudget #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

Sharpening Your Entrepreneurial Edge with Nida Leardprasopsuk | Marketing Expedition Podcast

Thu, 11 Nov 2021 16:05:08 GMT

Nida Leardprasopsuk is a top-tier business consultant, mindset coach, and former Fortune 500 executive with more than two decades of experience in marketing, business, and human psychology. Her consulting and coaching business centers around exceptionality, a key factor in her own success. She is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently completing her research for a Ph.D. in Social Psychology. She is a professional certified coach (PCC) through the International Coach Federation (ICF).

0:00 - 1:07 About Nida

1:07 - 12:37 Marketing Essentials Moment: Event Promotion

12:37 - 13:06 Welcome to Peppershock Media’s Marketing Expedition podcast

13:06 - 13:26 Welcome Nida

13:26 - 14:45 Nida’s background

14:45 - 17:36 Process of business consulting & how to find a business’s unique strategy

17:36 - 22:27 Example of the process

22:27 - 24:22 Nida’s marketing tactics

24:22 - 26:07 Where does she see herself in 5 years

26:07 - 28:22 Always learning

28:22 - 32:05 Nida’s mentor

32:05 - 34:54 The Enneagram

34:54 - 37:30 What it takes to be an author

37:30 - 39:02 Working Internationally

39:02 - 40:05 How to contact Nida and her website https://www.coachnida.com http://linkedin.com/in/nida-leardprasopsuk-6922522

40:05 - 40:41 Thank you Nida

40:41- 40:57 Thanks for listening

40:57 - 41:28 Join https://themarketingexpedition.com today!

#entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #motivation #startup #entrepreneurmindset #smallbusiness #marketing #advertising #branding #onetomillions #mentorship #marketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

Finding R&D Tax Credits for Software and Tech Businesses with Tyler Kem | Marketing Expedition Podcast

Thu, 04 Nov 2021 16:05:05 GMT

Tyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development "R&D" Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech.

0:00 - 1:01 Tyler's bio

1:01 - 1:35 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/

1:35 - 5:39 Marketing Essentials Moment: How to Stop Wasting Money on Your Marketing

5:39 - 6:08 Welcome to Peppershock Media’s Marketing Expedition podcast

6:08 - 6:20 Welcome Tyler

6:20 - 7:55 Tyler’s background

7:55 - 15:05 How to receive R&D tax credits

15:05 - 17:23 Tyler’s marketing tactics

17:23 - 20:15 Tyler’s previous work

20:15 - 23:10 Importance of referrals

23:10 - 31:50 Details on the ER tax credit

31:50 - 32:54 What Tyler wants you to know

32:54 - 34:31 Useful resources

34:31 - 35:34 What Tyler wishes he knew earlier on

35:34 - 37:05 Tyler’s company culture

37:05 - 39:05 Tyler’s aspirations

39:05 - 40:45 How Tyler promotes healthy company culture

40:45 - 41:11 Thank you Tyler https://www.linkedin.com/in/tylerkem tyler@striketax.com

41:11 - 42:00 Thanks for listening

42:00 - 41:58 Join https://themarketingexpedition.com today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.

#taxcredit #taxes #taxrefund #tax #taxtips #businesstaxes #researchanddevelopment #research #technology #technologycompany #innovation #engineering #researcher #marketing #branding #advertising #software #blockchain #AI #AR #biotech

Hosted on Acast. See acast.com/privacy for more information.

The Importance of Passion and Credibility Marketing with Nathan Gwilliam | Marketing Expedition Podcast

Fri, 29 Oct 2021 14:35:04 GMT

Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He created and ran Adoption.com and is a TEDx speaker.

0:00 - 0:35 Nathan’s bio

0:35 - 1:06 Schedule Once https://www.peppershock.com/product/schedule-once-offer/

1:06 - 3:33 Marketing Essentials Moment: Automate What You Hate: Marketing Automation Explained

3:33 - 4:06 Welcome to Peppershock Media’s Marketing Expedition podcast

4:06 - 5:05 Nathan’s Background

5:05 - 9:22 Tectonic shifts in business

9:22 - 14:32 Testimonials from previous clients

14:32 - 18:33 Passion Marketing

18:33 - 20:20 More about Nathan

20:20 - 23:55 How Nathan reimagined Adoption.com

23:55 - 25:33 Monetization Nation

25:33 - 27:24 Passion Marketing

27:24 - 28:58 Nathan’s influences and resources

28:58 - 30:35 If Nathan wish he knew what he knows now

30:35 - 32:07 Nathan’s goals

32:07 - 35:02 Credibility marketing

35:02 - 36:24 How to reach Nathan https://monetizationnation.com/ https://passionmarketing.com/ebook

36:24 - 36:54 Thank you for watching

36:54 - 37:24 Join https://themarketingexpedition.com today!

#passionmarketing #credibilitymarketing #marketing #marketingtips #marketingstrategies #digitalmarketing #onlinemarketing #branding #business #advertising #entrepreneurship #marketingstrategy serialentrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Playing In and Outside the Sandlot with Marty York | Marketing Expedition Podcast

Thu, 21 Oct 2021 21:05:09 GMT

This week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The Sandlot, Boy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.

0:00 - 1:19 Marty’s bio

1:19 - 1:44 Peppershock offer https://www.peppershock.com/product/doordash-offer-30-off/

1:44 - 3:50 Marketing essentials

3:50 - 4:20 Welcome to Peppershock Media’s Marketing Expedition podcast

4:20 - 4:45 Welcome Marty

4:45 - 6:15 Marty’s background

6:15 - 7:05 Ventures that Marty’s working on

7:05 - 8:23 Tips for becoming an actor

8:23 - 10:19 Marty’s work

10:19 - 15:09 Marty’s experience shooting The Sandlot

15:09 - 17:49 Marketing Beast Juice

17:49 - 19:53 Marty’s NFT https://boysofsummer.cards/

19:53 - 22:41 The Sandlot reunion

22:41 - 24:01 The Sandlot show on Disney+

24:01 - 26:39 What Marty’s future holds

26:39 - 28:20 Where to find Marty https://www.instagram.com/marty_york/

28:20 - 28:53 Thank you for listening

28:53 - 29:23 Joinhttps://themarketingexpedition.com today!

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#thesandlot #martyyork #yeahyeah #NFT #boysofsummer #beastjuice #acting #actor #movie #film #actorslife #marketing #branding #advertising #marketingessentials

Hosted on Acast. See acast.com/privacy for more information.

Master Your Networking in a Day with Christopher Kai and Shelly Yorgesen | Marketing Expedition Podcast

Thu, 14 Oct 2021 19:21:12 GMT

Master Your Networking in a Day! Purchase your ticket here!

Christopher Kai is the founder & CEO of The Mathem Group, a Beverly Hills-based consultant firm that trains entrepreneurs and executives on how to become global speakers, branding and networking experts, and online consultants.

Shelly Yorgesen is the founder and CEO of Executive Networking Events (ENE), a global pioneer in high-level executive connections. Whether through high-ticket exclusive masterminds at a 1,900-acre estate in Ireland or in online communities, she has successfully helped 1,000s of entrepreneurs and executives understand how to create and leverage their networks to grow their businesses online. Shelly is also an international speaker, bestselling author, and the co-founder and president of Operation Christmas Magic, an Idaho-based non-profit which creates and curates bespoke charity events for her local and global community.

0:00 - 3:16 Christopher and Shelly’s bio

3:16 - 3:52 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/

3:52 - 7:33 Marketing Essentials: Facebook 101

7:33 - 7:53 Welcome to Peppershock Media’s Marketing Expedition Podcast

7:53 - 8:30 Welcome Christopher and Shelly

8:30 - 15:35 How Christopher and Shelly met

15:35 - 21:30 What to expect from Master Networking in a Day

21:30 - 23:12 https://www.executivenetworkingevents.com/

23:12 - 24:37 Consider attending Master Networking in a Day

24:37 - 25:45 Worst characteristic that has served them well

25:45 - 29:19 What they wish they knew back then

29:19 - 29:52 Thank you, Christopher and Shelly

29:52 - 30:10 Thanks for listening

30:10 - 30:40 Join https://themarketingexpedition.com today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.

#networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #entrepreneurship #technology #businessowner #advertising #branding #smallbusiness #networker

Hosted on Acast. See acast.com/privacy for more information.

Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen | Marketing Expedition Podcast

Thu, 07 Oct 2021 14:35:05 GMT

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele.

0:00 - 1:20 Brandy’s bio

1:20 - 2:11 Peppershock offer www.peppershock.com/product/raise-5-off-your-first-card/

2:11 - 5:07 Marketing essentials: Podcasting 101

5:07 - 5:27 Welcome to Peppershock Media’s Marketing Expedition podcast

5:27 - 6:00 Welcome Brandy

6:00 - 10:05 Brandy’s background

10:05 - 14:42 Networking through podcasts

14:42 - 19:05 Tips for being a better interviewee

19:05 - 21:45 What to expect from a podcast campaign

21:45 - 25:21 Emerging trends

25:21 - 29:33 Marketing tactics

29:33 - 35:38 Useful resources

35:38 - 37:09 Advice for getting started

37:09 - 38:55 What Brandy would’ve asked herself

38:55 - 40:08 If Brandy had an unlimited budget

40:08 - 40:50 How to contact Brandy brandy@kitcaster.com

40:50 - 41:19 Thank you, Brandy

41:19 - 42:00 Thanks for listening

42:00 - 42:30 Join www.themarketingexpedition.com today!

Save every day at your favorite spots with Raise. Use my link to get $5 off your first card

#podcasting #podcast #podcasts #podcastlife #podcaster #podcastcampaign #podcastnetwork #podcastshow #podcastforbusiness #business #entrepreneur #marketingtactics #emergingtrends #advertising #branding #kitcaster

Hosted on Acast. See acast.com/privacy for more information.

How to Make Press Release Marketing Work with Mickie Kennedy | Marketing Expedition Podcast

Thu, 30 Sep 2021 15:05:00 GMT

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.

0:00 - 0:24 Mickie’s Bio

0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/

1:46 - 3:37 Marketing Essentials

3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast

4:00 - 4:15 Welcome Mickie

4:15 - 14:05 Mickie’s background

14:05 - 16:52 How to use eReleases

16:52 - 21:10 Helpful tools to measure performance

21:10 - 23:40 Tips for generating press releases

23:40 - 28:27 Thoughts on Help a Reporter Out

28:27 - 31:05 Advice from Mickie

31:05 - 32:23 What Mickie would’ve done differently

32:23 - 34:10 How to reach Mickie https://www.ereleases.com/ https://www.linkedin.com/in/publicity

34:12 - 34:17 Thank you, Mickie

34:17 - 35:16 Why you should consider PR

35:16 - 35:47 Thank you for listening

35:47 - 36:17 Join https://themarketingexpedition.com today!

ScheduleOnce. Add booking pages to your website in minutes. Let Prospects and clients schedule meetings in seconds. Sign up today!

#pressreleasemarketing #pressrelease #marketing #branding #advertising #publicrelations #pr #prtips #socialmedia #socialmediamarketing #business #entrepreneur #agencylife #marketingstrategy #businessowner

Hosted on Acast. See acast.com/privacy for more information.

How to Bring Humans and Search Bots Together with Jeff Coyle | Marketing Expedition Podcast

Thu, 23 Sep 2021 14:35:06 GMT

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

0:00 - 0:47 Jeff’s Bio

0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/

1:49 - 5:00 Marketing essentials

5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast

5:18 - 5:33 Welcome Jeff

5:33 - 8:50 Jeff’s background

8:50 - 13:35 Tips from Jeff

13:35 - 18:42 Considerations for Search Engine Optimization

18:42 - 25:02 Helpful tools to measure performance

25:02 - 31:10 Jeff’s success stories

31:10 - 33:52 Advice from Jeff

33:52 - 34:43 How to connect with Jeff https://www.marketmuse.com/

34:43 - 36:00 MarketMuse’s offerings

36:00 - 40:34 Voice Search Optimization

40:34 - 41:18 Thank you, Jeff

41:18 - 41:50 Content strategy webinar

41:50 - 42:22 Thank you for listening

42:22 - 42:53 Join https://themarketingexpedition.com today!

You now have a claim to a stock like Apple, Ford, or Facebook. In order to keep this claim to your stock, sign up and join Robinhood using my link.

#seo #digitalmarketing #marketing #socialmediamarketing #contentstrategy #marketingstrategy #contentmarketing #leadgen #leadgeneration #branding #business #advertising #marketingtips #entrepreneur #marketmuse

Hosted on Acast. See acast.com/privacy for more information.

The Ins and Outs of Building a Startup with Curt Cuscino | Marketing Expedition Podcast

Thu, 16 Sep 2021 15:05:04 GMT

Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.

00:00 - 00:50 About Curt Cuscino

00:55 - 01:20 $20 of bonus stock https://www.peppershock.com/product/stash-20-of-a-stock-offer/

01:20 - 04:21 This weeks marketing essentials moment: Ways to get more creative

04:21 - 04:33 Welcome to The Marketing Expedition Podcast

04:33 - 09:20 Welcome Curt Cuscino

09:20 - 11:17 How to reach Millenials

11:17 - 18:04 Working with visionary founders

18:04 - 26:31 Where is digital advertising headed?

26:31 - 32:28 The best tools for marketers and young entrepreneurs

32:28 - 33:26 Advertising on Tik Tok

33:26 - 38:26 Viral FOMO

38:26 - 42:12 Tips to being a successful entrepreneur

42:12 - 43:22 How to get in contact with Curt: https://www.hypelifebrands.com/

43:22 - 43:55 Thanks for listening to The Marketing Expedition Podcast

43:55 - 44:26 Join https://themarketingexpedition.com/ today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.

#startups #business #startup #entrepreneur #entrepreneurship #startuplife #entrepreneurs #marketing #branding #advertising #millennialmarketing #millennials #marketingstrategy #digitaladvertising #FOMO #hypelife

Hosted on Acast. See acast.com/privacy for more information.

Becoming a Successful Online Business Manager with Rebecca Simon | Marketing Expedition Podcast

Thu, 09 Sep 2021 14:35:16 GMT

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.

0:00 - 0:43 Rebecca’s Bio

0:43 - 1:02 Welcome to Peppershock Media’s Marketing Expedition podcast

1:02 - 6:10 Rebecca’s Journey

6:10 - 7:30 Rebecca’s success stories

7:30 - 9:46 Coaching background

9:46 - 11:33 Rebecca’s ideal client

11:33 - 13:50 Typical VA services

13:50 - 14:45 Rebecca’s goals

14:45 - 21:00 What to expect from a VA

21:00 - 23:33 Resources for VA’s

23:33 - 26:00 Content creation

26:00 - 29:25 Growing on TikTok

29:25 - 31:02 Marketing strategies

31:02 - 32:15 How to connect with Rebecca https://workwithbecca.com/

32:15 - 34:16 How to manage your TikTok

26:35 - 35:29 Other client’s journeys

35:29 - 36:09 Thanks Rebecca

36:09 - 36:25 Thank you for listening

36:25 - 36:55 Join https://themarketingexpedition.com today!

#onlinebusinessmanager #onlinebusiness #virtualassistant #onlinebusinesscoach #onlinebusinessowner #onlinebusinesstips #business #entrepreneur #womeninbusiness #businesscoaching #virtualassistantservices #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar | Marketing Expedition Podcast

Thu, 02 Sep 2021 14:34:45 GMT

Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.

0:00 - 1:58 Ken’s Bio

1:58 - 2:50 Sweatcoin https://www.peppershock.com/offers/

2:50 - 6:10 Marketing essentials

6:10 - 6:32 Welcome to Peppershock Media’s Marketing Expedition podcast

6:32 - 7:10 Welcome Ken

7:10 - 7:50 Ken’s journey

7:50 - 9:06 What is a sponsorship?

9:06 - 10:41 Firestone sponsorship story

10:41 - 12:13 Brand building with sponsorships

12:13 - 14:15 Sponsorship fulfillment

14:15 - 15:00 Lead generation

15:00 - 17:03 Why Ken works in sponsorships

17:03 - 19:29 Nonprofit sponsorships

19:29 - 23:00 Price structure of sponsorships

23:00 - 26:35 Most effective trinkets/tools for sponsorships

26:35 - 26:50 How to connect with Ken https://chargesponsorship.com/

26:50 - 27:45 Free and useful sponsorship tools

27:45 - 28:07 Thanks Ken

28:07 - 28:27 Thank you for listening

28:27 - 28:57 Join https://themarketingexpedition.com today!

Sweatcoin – Check out this free app – It Pays to Walk

#sponsorship #sponsor #motivation #marketing #nonprofit #charity #business#networking #branding #advertising #marketingstrategy #charge #growyourbrand

Hosted on Acast. See acast.com/privacy for more information.

Implementing the GRIT Marketing Method with Christina Del Villar | Marketing Expedition Podcast

Thu, 26 Aug 2021 14:35:06 GMT

Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021. https://christinadelvillar.com/

0:00 - 1:35 Christina’s Bio

1:35 - 2:25 Schedule Once https://www.peppershock.com/product/schedule-once-offer

2:25 - 4:21 Marketing Essentials

4:21 - 4:42 Welcome to Peppershock Media’s Marketing Expedition podcast

4:42 - 5:09 Welcome Christina

5:09 - 6:08 Christina’s Journey

6:08 - 8:22 GRIT Marketing Method

8:22 - 11:00 Developing the GRIT Method

11:00 - 13:35 Webinar Story from Christina’s Book

13:35 - 19:00 Testimonials from Christina’s Career

19:00 - 22:15 Ideal Marketing Target

22:15 - 25:55 Helpful Resources

25:55 - 28:12 Christina’s Motivation

28:12 - 33:30 Christina’s Advice

33:30 - 36:06 How to Connect with Christina https://christinadelvillar.com/

36:06 - 36:30 Thank you, Christina

36:30 - 37:00 Thanks for listening

37:00 - 37:47 Join https://themarketingexpedition.com/ today!

Schedule Once; super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

#marketingstrategies #marketing #marketingtips #marketingstrategy#marketingideas #marketingagency #marketingtools #advertising #branding#womeninbusiness #GRIT #business #entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Navigating the Cryptocurrency Ecosystem with Clay Space | Marketing Expedition Podcast

Thu, 19 Aug 2021 14:35:04 GMT

Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar.

00:00 - 00:30 About Clay Space

00:30 - 01:00 https://www.peppershock.com/offers/

01:00 - 05:01 Marketing Essentials Moment

05:01 - 05:17 Welcome to The Marketing Expedition Podcast

05:17 - 06:33 Welcome Clay Space

06:33 - 07:15 Working from home

07:15 - 08:41 Combining Crypto and fiction

08:41 - 11:54 What are NFT's?

11:54 - 17:34 What is Bitcoin

17:34 - 30:18 Environmental impact of Bitcoin

30:18 - 32:52 The large network of Bitcoin

32:52 - 35:26 Investing in Bitcoin

35:26 - 40:48 What other Cryptocurrencies are out there?

40:48 - 44:54 Worldwide currency

44:54 - 51:12 Marketing's roll in Bitcoin

51:12 - 52:14 Bitcoin and taxes

52:14 - 55:34 The why and how to get into Bitcoin

55:34 - 56:30 Clay's final thoughts and how to reach him!

56:30 - 58:57 Thank you, Clay

58:57 - 59:15 Thank you for joining us for The Marketing Expedition Podcast

59:15 - 59:44 Start your adventure today https://themarketingexpedition.com/

13 Tips for Developing an Email Marketing Campaign https://www.peppershock.com/2015/07/13-tips-for-developing-an-email-marketing-campaign/

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.

#cryptocurrency #bitcoin #crypto #blockchain #btc #forex #dogecoin #money #ethereum #trading #bitcoinmining #investment #forextrader #business #entrepreneur #marketing #advertising #branding #marketingstrategies

Hosted on Acast. See acast.com/privacy for more information.

Rebranding Your Company and Building Community with Jenn Graham | Marketing Expedition Podcasts

Thu, 12 Aug 2021 14:30:53 GMT

Jenn Graham is on a mission to design a more inclusive world. An activist, designer, and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter. Since starting Inclusivv as a social experiment in Atlanta, Jenn has built a global team and a digital platform that has already enabled thousands of conversations around the world—both in-person and virtual. Her clients range from Facebook to Coca-Cola, including beloved organizations such as The King Center, Sierra Club, and The Aspen Institute.

Featured as a “2020 World-Changing Woman in Conscious Business” by Conscious Media Company, and recognized by the Atlanta Business Chronicle as “Small Business Person of the Year – Rising Star” in 2019. Jenn’s work has also been recognized by President Obama and has received numerous awards for social impact and creative community engagement. https://www.inclusivv.co/

00:00 - 01:00 About Jenn Graham

01:00 - 02:00 This week’s sponsor Misfit Markets! https://www.peppershock.com/offers/

02:00 - 04:43 Rhea’s Marketing Tips

04:43 - 04:54 Welcome to the Marketing Expedition Podcast

04:54 - 06:57 Welcome Jenn

06:57 - 10:11 How a bike accident inspired Jenn

10:11 - 14:56 Rebranding your business

14:56 - 17:32 What it's like to work with Jenn

17:32 - 19:02 Working with TEDx Atlanta

19:02 - 24:14 How to get someone to hire your small business

24:14 - 27:18 Jenn’s goals

27:18 - 30:54 Being a woman entrepreneur

30:54 - 34:05 Helpful marketing tips

34:05 - 38:23 Devouring books

38:23 - 39:49 How to get ahold of Jenn - https://www.inclusivv.co/

39:49 - 40:50 Thank you Jenn

40:59 - 41:49 Be sure to join the https://themarketingexpedition.com/

Misfits Market 40% off! Use our link to get your credit.

#sustainability #ecofriendly #environment #inclusiveness #diversityandinclusion #happiness #womeninbusiness #womenempowerment #smallbusiness #entrepreneur #girlboss #bossbabe #branding #marketing #advertising #marketingstrategy #Inclusivv

Hosted on Acast. See acast.com/privacy for more information.

How Video Messages Build Trust And Boost Sales with David Jay | Marketing Expedition Podcast

Thu, 05 Aug 2021 14:35:14 GMT

David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves. Warm Welcome exists because we believe that business, at its best, is personal and purposeful. www.warmwelcome.com/

0:00 - 0:40 David’s Bio

0:40 - 1:54 Schedule Once https://www.peppershock.com/product/schedule-once-offer

1:54 - 6:15 Marketing Essentials

6:15 - 6:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

6:34 - 6:48 Welcome David

6:48 - 8:55 David’s journey

8:55 - 14:25 Warm Welcome

14:25 - 18:05 Installation of Warm Welcome

18:05 - 20:40 Developing the app

20:40 - 22:16 David’s promotional tips

22:16 - 26:06 Starting simple

26:06 - 28:20 Helpful resources

28:20 - 29:45 David’s advice

29:45 - 30:26 How to connect with David https://www.warmwelcome.com

30:26 - 31:41 Thank you, David

31:41 - 31:54 Thanks for listening

31:54 - 32:27 Join https://themarketingexpedition.com/ today!

ScheduleOnce. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Use this link

#videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing #videomarketingtips #socialmedia #contentmarketing #branding #advertising #business #videomarketingstrategy #sales #warmwelcome

Hosted on Acast. See acast.com/privacy for more information.

Branding Success in the Nightlife Industry with Steve Adelman | Marketing Expedition Podcast

Thu, 29 Jul 2021 14:35:13 GMT

Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press. www.steveadelman.com

0:00 - 2:26 Steve’s Bio

2:26 - 5:27 Marketing expedition essential

5:27 - 6:38 Misfits Market https://www.peppershock.com/product/misfitsmarket/

6:38 - 7:06 Welcome to Peppershock Media’s Marketing Expedition podcast

7:06 - 7:12 Welcome Steve

7:12 - 12:01 Steve’s journey

12:01 - 16:26 Successful tactics

16:26 - 18:26 Customer experience

18:26 - 23:01 “Nocturnal Admissions”

23:01 - 25:11 Steve’s advice

25:11 - 27:19 Helpful resources

27:19 - 29:12 Importance of location

29:12 - 30:20 Steve’s next steps

30:20 - 30:54 Thank you, Steve

30:54 - 31:23 How to connect with Steve https://www.steveadelman.com

31:23 - 31:33 Thank you for listening

31:33 - 32:09 Join https://themarketingexpedition.com/ today!

Here’s a $25 credit to save $10 on your first Misfits Market order. Use our link to get your credit.

#nightlife #nightclub #promoting #promotion #clubpromoting #branding #marketing #advertising #brandidentity #marketingstrategy #marketingtactics #nocturnaladmissions

Hosted on Acast. See acast.com/privacy for more information.

Diving into the Entrepreneurial Mindset with Mike Infanger | Marketing Expedition Podcast

Thu, 22 Jul 2021 14:44:55 GMT

Mike Infanger is the owner of Infanger Insurance Inc., established in August of 2010. After a year of working for an independent insurance agency, Mike’s mom called him out of the blue and said she had a dream he starts his own agency. Initially, he told her he wasn't interested in switching because he was making good money. But, that started the idea in his head. Then, after reviewing his book of business, and knowing that if he stayed, he'd continue to send half of his paycheck to the 'house', he decided he’d proceed with opening his own agency. Mike is also the founder of Entrepreneurs of Idaho an entrepreneurial networking circle. www.infangerinsurance.com

00:00 - 0:46 Mike’s Bio

0:46 - 2:11 Raise offer https://www.peppershock.com/product/raise-5-off-your-first-card/

2:11 - 5:20 Marketing essentials

5:20 - 5:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

5:40 - 5:48 Welcome Rhea

5:48 - 9:37 Mike’s Intro

9:37 - 11:34 Building Mike’s brand

11:34 - 14:03 Mike’s industry

14:03 - 18:57 Clients and community

18:57 - 22:29 Marketing tactics

22:29 - 29:29 Trying new tactics

29:29 - 31:29 Advice

31:29 - 33:00 Helpful resources

33:00 - 34:23 How to connect with Mike

34:23 - 36:10 An entrepreneurial mindset

36:10 - 36:40 Thank you, Mike

36:40 - 37:04 Thank you for listening

37:04 - 37:43 Join https://themarketingexpedition.com/ today!

Save every day at your favorite spots with Raise. Use my link to get $5 off your first card

#entrepreneurialmindset #entrepreneurship #entrepreneur #entrepreneurtips #motivation #success #business #marketing #advertising #branding #businessmindset #newtactics #successtips #tipsandtricks

Hosted on Acast. See acast.com/privacy for more information.

Developing your Personal Power with Tyler Watson | Marketing Expedition Podcast

Thu, 15 Jul 2021 14:35:03 GMT

Tyler Watson is a life and business breakthrough specialist and creator of the Abundance Alignment Technique, a revolutionary new high achievement strategy that goes beyond mindset and skillset to align every energy system in the body and dramatically shortcut the time and effort it takes to get real results. Tyler went from a place of depression, addiction, financial struggles, and not believing in himself to developing a process that helped change not only his life but also the lives of thousands of others in record time. Tyler has worked with businesses and teams, million-dollar coaches and public figures, and hundreds of entrepreneurs and families. Abundancemasters.com

00:00 - 2:02 Tyler’s bio

2:02 - 5:31 Marketing essentials

5:31 - 6:46 Stash App https://www.peppershock.com/product/stash-20-of-a-stock-offer/

6:46 - 7:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

7:05 - 7:23 Welcome Tyler

7:23 - 21:45 Tyler’s journey

21:45 - 28:52 Successful experiences

28:52 - 32:06 Tyler’s marketing tactics

32:06 - 40:34 Real-life example

40:34 - 43:54 Tyler’s mentors and coaches

43:54 - 49:16 Tyler’s advice

49:16 - 50:46 How to connect with Tyler https://www.facebook.com/groups/abundancehacking

50:46 - 51:18 Thank you, Tyler

51:18 - 51:47 Thank you for listening

51:47 - 52:26 Join https://themarketingexpedition.com/ today!

Stash is an app for banking, saving and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too.

#personaldevelopment #motivation #personalgrowth #mindset #inspiration #success #abundancealignmenttechnique #growth #coaching #goals #mindfulness #marketing #branding #adversting #business#entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

The Power and Payoffs of Creativity in the Workplace with Susan Meier | Marketing Expedition Podcast

Thu, 08 Jul 2021 14:35:10 GMT

Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children. susanmeierstudio.com

00:00 - 1:40 Susan’s bio

1:40 - 2:53 Schedule Once https://www.peppershock.com/product/schedule-once-offer/

2:53 - 6:07 Marketing Essentials

6:07 - 6:26 Welcome to Peppershock Media’s Marketing Expedition Podcast

6:26 - 8:10 Welcome Susan

8:10 - 11:15 Susan’s pathway

11:15 - 16:36 Current work

16:36 - 22:53 Successful experiences

22:53 - 28:10 Learning from experiences

28:10 - 34:55 Potential trends

34:55 - 40:00 Susan’s work structure

40:00 - 43:14 Susan’s brand promise

43:14 - 47:35 Resources

47:35 - 48:00 Thank you, Susan

48:00 - 48:30 How to connect with Susan https://www.susanmeierstudio.com/electrify-your-work

48:30 - 48:50 Thank you for listening

48:50 - 49:29 Join https://themarketingexpedition.com/ today!

ScheduleOnce. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Get the offer here!

#creativity #creative #creativitingintheworkplace #artist #inspiration #imagination #branding #marketing #advertising #companyculture #marketingtrends #marketingstrategy #businesstips #marketingideas #entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Protecting Your Financial Legacy with Kenner French | Marketing Expedition Podcast

Thu, 01 Jul 2021 14:35:06 GMT

Kenner French is the host of Tax Club’s “Tax Tips with Kenner”, the CIO of VastHoldingsGroup.com, and founder of VastSolutionsGroup.com. Kenner’s work has been mentioned on NBC, Fox News, ABC, and Forbes.com. He has authored two books, with a new one due out later this year, and is a frequent keynote speaker. To order a pre-sale copy of his upcoming book, The Family Wealth Manifesto, go to www.RKennerFrench.com or Amazon.com. Use code: 69626.

0:00 - 2:04 Kenner’s Introduction

2:04 - 3:00 Stitch Fix https://www.peppershock.com/product/stitch-fix-25-offer/

3:00 - 4:57 Marketing essentials

4:57 - 5:16 Welcome to Peppershock Media’s Marketing Expedition podcast

5:16 - 5:50 Welcome Kenner

5:50 - 7:17 Clubhouse

7:17 - 8:40 Background on Kenner

8:40 - 11:57 Investing tips

11:57 - 13:51 Learning lessons

13:51 - 19:15 Kenner’s pathway

19:15 - 21:16 Kenner’s favorite tools

21:16 - 24:06 Helpful resources

24:06 - 24:32 Inspirations

24:32 - 26:01 https://vastsolutionsgroup.com

26:01 - 27:18 Kenner’s book launch

27:18 - 28:42 Advice

28:42 - 29:01 Looking back

29:01 - 29:21 Dream budget spending

29:21 - 30:49 Career goals

30:49 - 32:26 Challenges

32:26 - 34:32 Proud accomplishment

34:32 - 35:21 Kenner’s biggest surprise

35:21 - 36:10 Thank you Kenner

36:10 - 37:29 How to connect with Kenner https://rkennerfrench.com

37:29 - 37:51 Thanks for listening

37:51 - 38:29 Join https://themarketingexpedition.com/ today!

Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit.

#investment #investmentstrategies #financialfreedom, #taxtips #entrepreneur #wealth #success #businessowner #business #clubhouse #marketing #branding #advertising #marketingstrategies

Hosted on Acast. See acast.com/privacy for more information.

Getting Your Message Out to the World by Podcasting with Adam Adams | Marketing Expedition Podcast

Thu, 24 Jun 2021 14:35:06 GMT

Adam Adams is the founder of GrowYourShow where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts which means one thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. Which is why his niche is to manage that critical piece so you can have more listeners, more downloads, more ratings, and more reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast, he launched Podcast on Podcasting, which is ranked as the top podcast to help podcasters. www.GrowYourShow.com

0:00 - 0:18 Welcome to Peppershock Media’s Marketing Expedition podcast

0:18 - 0:37 Welcome Adam

0:37 - 4:04 Background of Adam’s journey

4:04 - 9:06 Adam’s best learning lessons

9:06 - 15:45 Success stories

15:45 - 19:44 Upcoming trends

19:44 - 24:36 Adam’s tactics for growth

24:36 - 27:02 Gaining a sense of normalcy

27:02 - 29:40 Conferences for the podcast community

29:40 - 41:17 Resources and tools

41:17 - 47:37 Effective ways of monetization

47:37 - 48:24 How to connect with Adam https://growyourshow.com

48:24 - 49:10 Thank you, Adam

49:10 - 49:46 Thanks for listening

49:46 - 50:17 Join https://themarketingexpedition.com/ today!

#podcasting #podcast #podcastlife #podcastnetwork #entrepreneur #business #monetization $monetize #growyouraudience #growyourshow #marketing #advertising #branding #digitalmarketing

Hosted on Acast. See acast.com/privacy for more information.

Support Your Creativity and Stay Profitable with Gabrielle Chipeaur | Marketing Expedition Podcast

Thu, 17 Jun 2021 14:35:05 GMT

Gabrielle Chipeur is a creative professional who’s spent the last 16 years at the crossroads of design, technology, and online education. She’s worked with Fortune 50 companies, international best-selling authors, and world-renowned motivational speakers. She started her freelance business in 2010 after deciding to stay at home with her children and struggled in her business for 6 years because she was focusing on the wrong things. This led her to transform her business and document all the lessons in her book, Secret Weapon. She’s on a mission to stamp out the "Starving Artist" stereotype and on her podcast, The Well-Paid Creative, she talks about designing a business that supports creativity while being profitable. She lives just outside of Edmonton, Canada with a young family and a small menagerie of animals. When she’s not up to her elbows in tech she’s usually covered in paint or whipping up her latest embroidery or crochet project. https://gabriellechipeur.com

0:00 - 1:06 Get to know Gabrielle

1:06 - 4:15 Rhea’s Marketing Essentials Moment

4:15 - 5:18 Ibotta cash back! https://www.peppershock.com/offers/

5:18 - 5:36 Welcome to Peppershock Media’s Marketing Expedition podcast

5:36 - 10:06 Welcome Gabrielle

10:06 - 11:15 Career advice

11:15 - 13:07 About the Secret Weapon Book

13:07 - 14:55 Systems and Processes

14:55 - 16:32 Gabrielle’s discovery

16:32 - 17:36 Successful tactics

17:36 - 19:21 Focus Finder Quiz

19:21 - 19:31 How to take the Focus Finder Quiz https://gabriellechipeur.com/focus/

19:31 - 20:48 Gabrielle’s Inspirations

20:48 - 21:34 Fun, Fame or Fortune

21:34 - 25:06 Facing challenges

25:06 - 27:31 Success stories

27:31 - 28:21 Goal list

28:21 - 28:55 How to connect with Gabrielle

28:55 - 29:41 Thank you, Gabrielle

29:41 - 30:13 Thanks for listening

30:13 - 30:41 Join https://themarketingexpedition.com/ today!

#creativity #artist #entrepreneur #inspiration #follow #passion #marketing #advertising #branding #personalbranding #creativemarketingstrategies #success #secretweapon #thewellpaidcreative

Hosted on Acast. See acast.com/privacy for more information.

How the Speed of Change Can Impact Your Company with Tobin Lehman | Marketing Expedition Podcast

Thu, 10 Jun 2021 14:35:06 GMT

Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. He currently resides in Frederick, Maryland, with his spouse and five children. Learn more at www.ridethetornado.com

0:00 - 0:38 Tobin Lehman’s Bio

0:38 - 1:56 ScheduleOnce Deal: www.oncehub.com/pricing?referralcode=RAL212

1:56 - 4:28 Rhea’s Marketing Essentials

4:28 - 4:57 Welcome to Peppershock Media’s Marketing Expedition Podcast

4:57 - 5:04 Welcome Tobin

5:04 - 8:57 Tobin’s background

8:57 - 10:47 Current need for digital

10:47 - 12:23 Tobin’s team

12:23 - 17:11 Current changes

17:11 - 21:06 Book release

21:06 - 25:02 Going back to normal

25:02 - 27:21 Tobin’s marketing tips

27:21 - 33:06 Successful tactics

33:06 - 35:50 Automation do’s and don'ts

35:50 - 39:47 Tobin’s advice

39:47 - 43:50 Tobin’s most valuable resources

43:50 - 44:18 How to connect with Tobin

44:18 - 44:37 Thank you, Tobin

44:37 - 46:33 Last thoughts

46:33 - 46:52 Thanks for listening

46:52 - 47:21 Join https://themarketingexpedition.com/ today!

#marketingstrategies #marketing #marketingtips #creativemarketing #onlinemarketing #businesstips #automation #marketingautomation #contentstrategy #advertising #branding #digitalmedia #speedofchange #ridethetornado

Hosted on Acast. See acast.com/privacy for more information.

Understanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition Podcast

Thu, 03 Jun 2021 14:35:03 GMT

With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape. https://www.vibenomics.com/

00:00 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 1:13 About Paul

1:13 - 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/

2:13 - 2:55 Interested in being a guest/sponsor?

2:55 - 6:34 Rhea’s Marketing Essentials

6:34 - 7:15 Welcome Paul

7:15 - 7:58 Paul’s background

7:58 - 10:25 The story of Audio Out of Home™

10:25 - 16:36 Overview of Audio Out of Home™

16:36 - 19:34 Paul’s marketing tips

19:34 - 23:08 Utilizing the media plan

23:08 - 24:53 Improving from experiences

24:53 - 26:24 Afterthought vs. Forethought

26:24 - 29:27 First-party Data vs. Third-party data

29:27 - 31:27 Education within the industry

31:27 - 34:34 Paul’s advice

34:34 - 38:21 Inspirations and aspirations

38:21 - 39:49 How to connect with Paul

39:49 - 40:11 Thank you, Paul

40:11 - 40:29 Thanks for listening

40:29 - 40:58 Join https://themarketingexpedition.com/ today!

Save every day at your favorite spots with Raise. Use my link to get $5 off your first card

#advertising #marketing #branding #digitalmarketing #advertisingagency #digitalmedia #digitalmarketing #socialmedia #business #contentmarketing #audiooutofhome #audiobranding #audioindustry #audiobusiness

Hosted on Acast. See acast.com/privacy for more information.

How to Promote a Book with Carrie Severson | Marketing Expedition Podcast

Thu, 27 May 2021 14:35:12 GMT

Carrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her - unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing and mentoring aspiring female authors throughout the world. After spending two decades in the storytelling world, she knows how to get a great book out into the marketplace. theunapologeticvoicehouse.com

Write. Learn. Promote. https://www.hatchbuck.co/mnGeAL

00:00 - 00:31 Welcome Carrie Severson, the CEO of The Unapologetic Voice House

00:31 - 01:30 Rhea’s Marketing Essential Moment, check out this great offer here: https://www.peppershock.com/audit/

01:30 - 06:09 Welcome your host and Peppershock Media CEO, Rhea Allen

06:09 - 09:25 Things to know when publishing your book

09:25 - 10:37 Promoting your book

10:37 - 11:08 Importance of book trailers

11:08 - 12:53 2 sets of eyes on everything

12:53 - 14:23 What makes a good book cover

14:23 - 15:15 The book spine

15:15 - 17:00 The key to a great book title

17:00 - 22:09 Importance of voice-over talent

22:09 - 26:17 Pre-sale launch

26:17 - 28:07 Pricing your book

28:07 - 30:12 Finding your niche

30:12 - 33:41 More tips to promoting your book

33:41 - 34:56 Book launch during a pandemic

34:56 - 37:13 Importance of a marketing budget

37:13 - 43:07 Publishing on Amazon

43:07 - 45:21 How to get ahold of Carrie

45:21 - 45:52 Thank you Carrie

45:52 - 46:10 Thank you for tuning in to The Marketing Expedition Podcast

46:10 - 46:36 Join https://themarketingexpedition.com/ today!

ScheduleOnce, add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Get offer now!

#publishing #bookpublishing #author #writer #bookmarketing #booklaunch #indiepublishing #writerscommunity #selfpublished #publishingcompany #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

How to Run Your Agency on Auto-Pilot with Marko Filipovic | Marketing Expedition Podcast

Thu, 20 May 2021 15:05:06 GMT

Marko Filipovic is a young entrepreneur and the CEO of GoldenGateGrowth. He started his first agency in June of 2020 and has since scaled it to 7 figures. Marko specializes in helping people build automated systems so that they can run their agency on autopilot while bringing in infinite leads and having that 4 hour work week everyone dreams about. He also helps people use social media as a business platform using his unique strategies that have brought him the income he enjoys today! thisismarkofilipovic.com

00:00 - 01:09 Introducing Marko Filipovic

01:09 - 02:32 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ $20 of free stock from the Stash App

02:32 - 06:48 Marketing Essentials Moment

06:48 - 07:05 Welcome to the Marketing Expedition Podcast

07:05 - 13:43 Marko shares his story

13:43 - 15:44 What Marko wishes he would’ve known

15:44 - 19:12 Marko’s successes

19:12 - 20:53 Marko shares a promise he made to his grandma

20:53 - 31:51 Marko and Rhea Discuss Marko’s marketing journey and tactics that do and don’t work

31:51 - 37:36 Marko’s mentors and resources

37:36 - 41:56 Ways Marko works with others and how to reach him

41:56 - 43:58 Marko shares investment tips

43:58 - 45:40 Huge thanks to Marko for sharing his marketing wisdom

45:40 - 46:15 Thanks for listening, find more podcasts online peppershock.com

46:15 - 46:48 Check out https://themarketingexpedition.com to build relationships with others and find the latest marketing trends

Stash is an app for banking, saving and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too.

#marketingstrategies #marketing #marketingtips #digitalmarketing #marketingtools #marketingwisdom #marketingessentials #advertising #branding #investment #investmenttips #financialfreedom #entrepreneur #entrepreneurship #success #4hourworkweek

Hosted on Acast. See acast.com/privacy for more information.

Applying Disruptive Strategies in Your Industry with Branden Lark | Marketing Expedition Podcast

Thu, 13 May 2021 15:05:02 GMT

Branden Lark is an entrepreneur who’s well versed in the business development and social branding space. After co-founding ExtraOrdinary Concierge, a corporate and personal lifestyle management company used by entertainers and sports teams, Lark started handling personal branding freelance for business and television personalities. BrandingbyBranden.com

00:00 - 00:30 Introducing Branden Lark

00:30 - 03:24 Marketing Essentials Moment of the Week

03:24 - 04:40 peppershock.com/offers for $10 off your first order of Misfit Market

04:40 - 04:57 Welcome to the Marketing Expedition Podcast

04:57 - 12:49 Branden’s background

12:49 - 19:17 How Branden helps others in their Journey and resources he uses

19:17 - 24:25 Branden shares important marketing trends to focus on

24:25 - 29:00 People who have motivated, inspired and helped Branden on his journey

29:00 - 32:52 Rhea and Branden discuss Clubhouse, Netflix and quarantine pastime Ideas

32:52 - 36:06 Applying disruptive strategies in your industry

36:06 - 38:10 Branden discusses his work

38:10 - 46:43 Tips and tricks for other agency owners and the importance of learning from others

46:43 - 47:20 Branden defines what success looks like for him

47:20 - 48:41 Advice for someone wanting to get into marketing

48:41 - 49:48 How to get ahold of Branden

49:48 - 50:40 Huge thanks to Branden for sharing his marketing and agency wisdom

50:40 - 50:55 Thanks for listening, find more podcasts online peppershock.com

50:55 - 51:26 Check out https://themarketingexpedition.com to build relationships with others and find the latest marketing trends

#marketingtrends #marketing #digitalmarketing #digitalmarketingtips #marketingtips #socialmediamarketing #marketingstrategy #disrupt #disruptivestrategies #entrepreneurs #business #smallbusiness #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

16 Ways to Connect and Network with Andréa Jones | Marketing Expedition Podcast

Thu, 06 May 2021 15:05:12 GMT

As the creator of OnlineDrea.com, Andréa Jones and her team help small businesses create a BIG impact beyond their brand through authentic social media marketing strategies that focus on building a community of real and engaged followers. Andréa is also the creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies. For those businesses seeking a curated, done-for-you approach to growing an engaged online audience, Andréa and her team of seven serve nearly two-dozen notable brands across the globe. onlinedrea.com

00:00 - 00:18 Welcome to Peppershock Media's Marketing Expedition podcast

00:18 - 00:31 Here is your host Rhea Allen

00:31 - 00:49 Welcome Andréa Jones

00:49 - 03:14 About Andréa

03:14 - 04:56 The Agency Journey

04:56 - 06:18 Consistency on social media

06:18 - 08:01 16 ways to connect and network

08:01 - 10:31 How Andréa brings her clients success

10:31 - 12:04 Growing your social media

12:04 - 13:59 Utilizing Clubhouse

13:59 - 16:39 The best scheduling tools

16:39 - 22:10 Posting organically vs. natively

22:10 - 23:48 Andréa’s course

23:48 - 27:07 Who in your life has inspired you

27:07 - 27:43 Andréa’s podcast

27:43 - 29:34 5 year plan

29:34 - 31:23 What advice would you give someone that is wanting to pursue a career similar to yours?

31:23 - 33:56 How to connect with Andréa https://onlinedrea.com/

33:56 - 34:11 Thank you Andréa

34:11 - 34:33 Join https://themarketingexpedition.com/ today!

#networking #business #marketing #advertising #branding #entrepreneur #networkmarketing #socialmediamarketing #digitalmarketing #socialmedia #clubhouse #smallbusiness #marketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

Getting Attention Online and Social Media Wisdom with Jay Jay | Marketing Expedition Podcast

Thu, 29 Apr 2021 15:05:05 GMT

Jay is an international speaker and has been sharing his message for the last 15 years in over 30 countries. In 2009 he leveraged the social media platform YouTube to organically grow his channel to 57,000,000M Views online. Other than coaching clients to get to the next level, Jay also has a PR and social media agency helping clients get INFLUENCE & ATTENTION to get themselves seen and heard! aosagency.co/call

00:00 - 00:53 Introducing Jay Jay

00:53 - 02:08 Marketing Essentials Moment

02:08 - 02:52 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ for $20 of a stock offer from the Stash App

02:52 - 03:08 Welcome to the Marketing Expedition Podcast

03:08 - 05:57 Jay’s background

05:57 - 10:11 Jay discusses influence

10:11 - 12:15 Social Media: Importance of Instagram

12:15 - 17:20 Instagram advice from Jay

17:20 - 19:56 What brought Jay to America and where he Sees himself in the future

19:56 - 22:02 How Jay built his following

23:46 - 27:17 The different features of Instagram

27:17 - 31:59 “The Next Big Trend”

31:59 - 33:57 What influences Jay’s brain

33:37 - 34:45 How to reach Jay

34:45 - 35:38 Huge thanks to Jay for sharing his social media wisdom

35:38 - 35:56 Thanks for Listening, Find more Podcasts Online peppershock.com

35:56 - 36:25 Check out https://themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Stash is an app for banking, saving and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too.

#influence #influencer #leadership #inspire #instagram #youtube #socialmedia #socialmediainfluence #trends #trending #marketing #advertising #branding #success #businessgrowth #contentmarketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

Pivoting Your Business in a Pandemic with Gequinn Mattox | Marketing Expedition Podcast

Thu, 22 Apr 2021 15:05:06 GMT

Since 1986, Gequinn Mattox has worked for the University of Colorado and as a Program Coordinator on the Anschutz Medical Campus in Aurora, CO in the Center for American Indian & Native American Health. Since 2003, Gequinn has been an event planner & coordinator for a variety of events. She may be late to launch a business in the event planning industry, but Gequinn is not new to the industry and has been tagged to be the favored up-and-coming event planner of Colorado. Gequinn is a true “Event Slayer” in her own right. www.ybdevents.com

00:00 - 00:24 Overview of Gequinn Mattox, her pandemic pivot story, and today’s podcast topic

00:24 - 07:35 Rhea’s Marketing Essentials: Choosing the right agency for your business

07:35 - 08:43 www.peppershock.com/product/stash-20-of-a-stock-offer/ for $20 of a stock offer from the Stash App

08:43 - 08:59 Welcome to the Marketing Expedition Podcast

08:59 - 11:28 Welcome Gequinn Mattox

11:28 - 13:11 Gequinn talks about being a Pandemic Compliance Advisor and what that looks like

13:11 - 15:01 Hear Gequinn discusses what lead her to create her own business

15:01 - 18:33 Events Gequinn did pre-COVID

18:33 - 26:22 Ways Gequinn got through the pandemic and kept her event planning business alive and what the future looks like

26:11 - 32:14 Marketing and networking tips from Gequinn

32:14 - 35:56 Advice from Gequinn to someone wanting to pursue a career in event planning

35:56 - 41:20 How Gequinn stays on top of the latest trends

41:20 - 42:31 Huge thanks to Gequinn for sharing her knowledge and journey

42:31 - 42:47 Thanks for listening, find more podcasts online at www.peppershock.com

42:47 - 43:19 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.

#pandemicpivot #COVID #entrepreneurs #womeninbusiness #digitalmarketing #startups #opportunities #networking #marketing #branding #advertising #eventplanning

Hosted on Acast. See acast.com/privacy for more information.

Breaking Down OTT Advertising with Matt Wilson | Marketing Expedition Podcast

Thu, 15 Apr 2021 15:05:07 GMT

Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly. http://www.silverbackadvertising.com

00:00 - 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising

01:06 - 01:23 Welcome to the Marketing Expedition Podcast

01:23 - 04:21 All about Matt

04:21 - 13:43 Matt explains what OTT is and the in house platform his company developed

13:43 - 19:19 Matt talks about the advantages of his mix of experience

19:19 - 30:42 Rhea and Matt discuss how the pandemic has opened up different ways to connect, specifically Clubhouse

30:42 - 35:17 Rhea dives into the branding and culture of Peppershock Media

35:17 - 43:32 Matt and Rhea talk about working remote and what that looks like for their companies

43:32 - 46:15 Big thanks to Matt for sharing his marketing wisdom

46:15 - 46:31 Thanks for listening, find more podcasts online www.peppershock.com

46:31 - 47:02 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

#OTT #overthetop #streaming #advertising #marketing #branding #clubhouse #workingfromhome #remoteworking #smallbusiness #companyculture #entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Autism Awareness and Making Clubhouse Connections with April Roga | Marketing Expedition Podcast

Thu, 08 Apr 2021 15:05:10 GMT

Up until age 42, April convinced herself she was "less than". First, because of the toxic relationship with her mom and THEN because she believed she was an inadequate mom to her nonverbal, autistic child. That was until she discovered she was April 2.0 after just 42 days of investing (not spending) time with her friend and mentor (and now husband), Roy. Having mostly overcome the difficult issues in her life, she is now April 2.0, the new and transformed version of herself. Because of her trials and breakthroughs, she is now in love with drawing out the dormant inner lioness within women and moms everywhere. By sharing transformational one-liners and teaching both the mechanical and mindset sides of live streaming, she helps women go from feeling inferior to owning their confidence. Once they are empowered, April connects them with their divine connections through her Netfriending® People Search Engine. www.Netfriending.com

00:00 - 01:20 Welcome April Roga

01:20 - 06:05 Autism Acceptance Month

06:05 - 07:00 Welcome to the Marketing Expedition Podcast

07:00 - 08:07 About April

08:07 - 09:02 Autism Awareness Month

09:02 - 11:34 April's amazing son

12:24 - 15:21 Building the dream

15:21 - 16:17 Clubhouse

16:17 - 17:32 Having a child with autism

18:52 - 20:58 Building a community

20:58 - 22:12 Every child with autism is different

22:12 - 24:25 Tidbits of advice

24:25 - 29:23 Supporting Autism Acceptance Month

29:23 - 34:33 Brands supporting autism acceptance

34:33 - 37:36 More about April!

37:36 - 39:14 April’s biggest accomplishments

39:14 - 40:00 Thank you, April

40:00 - 43:20 How to get ahold of April Roga netfriending.com/clubhouse

43:20 - 44:04 Thank you, April

44:17 - 44:51 TheMarketingExpedition.com

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#autismawareness #autism #autismmom #autismparent #autismfamily #autismspeaks #autismproud #neurodiversity#connections #empowerment #clubhouse #netfriending #marketing #branding #advertising#entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Marketing in the Wellness World with Victor Briere | Marketing Expedition Podcast

Thu, 01 Apr 2021 15:05:12 GMT

Victor Briere, Ayurvedic Doctor, is the co-founder of Pacific Coast Ayurveda and the International Institute of Tantric and Vedic Sciences. Victor is a gifted pulse reader specializing in Ayurvedic diagnostic techniques and health counseling. With his in-depth, individualized approach to health, Victor offers clients and students a detailed and encompassing perspective on the underlying causes of imbalance. Victor’s approach to wellness emphasizes the role and importance of lifestyle and dietary balance. He offers the support often needed to successfully address the root cause of illness and restore the body to balance. www.iitvsschool.org

00:00 - 00:31 Overview of Victor Briere, Ayurveda, and today’s podcast topic

00:31 - 02:09 Thanks to today's sponsor, Oncehub! Be sure to sign up today using our affiliate link to get the best scheduling tool out there: www.peppershock.com/product/schedule-once-offer/

02:09 - 03:06 Rhea’s Weekly Marketing Tip

03:06 - 04:17 www.peppershock.com/events for Information on the (FREE) Marketing Expedition Virtual Meeting and other events we have going on

04:17 - 04:33 Welcome to the Marketing Expedition Podcast

04:33 - 06:00 Welcome Victor

06:00 - 09:09 Hear about Ayurveda, Victor’s practice, and new clients during a pandemic

10:11 - 18:00 Real Stories of how Ayurveda has helped people and how he markets those “Success Stories”

19:47 - 24:40 Victor dives into the details of his practice and how he became involved in Ayurveda

24:40 - 33:04 Marketing recommendations from Victor and how he’s grown his business

33:04 - 34:38 Listen to Victor’s last-minute advice on building your brand and bottom line

34:38 - 35:50 A huge thanks to Victor for sharing his practice and advice

35:50 - 36:08 Thanks for listening, find more podcasts online at www.peppershock.com

36:08 - 36:36 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

To find more about Ayurveda and Victor visit his website: http://www.iiayurveda.com/

Try OnceHub! Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Click Here

#holistichealth, #ayurveda, #wellness #ayurvedalifestyle #health #healthylifestyle #selfcare #healthiswealth #marketing #advertising #branding #smallbusiness #entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Hard Work and Building Relationships with Stephanie Worrell | Marketing Expedition Podcast

Thu, 25 Mar 2021 15:05:10 GMT

Stephanie Worrell is the co-owner of From High Tide; a multi-channel consultancy firm dedicated to helping 1M women start their own businesses. An accomplished entrepreneur, business coach, and marketing professional, Stephanie is passionate about sharing her knowledge with aspiring entrepreneurs. She has personally guided and actively coached 200+ individuals through the journey of starting a new business, from overcoming fears to creating a business plan. Over the past decade, Stephanie has started and owned four companies and sold two. She is also a popular teacher at Boston University’s College of Communications, where she is committed to inspiring young people to follow their professional and personal dreams. www.fromhightide.com/

00:00 - 00:35 Overview of Stephanie Worrell and today’s podcast topic

00:35 - 01:31 www.www.peppershock.com/offers/ for $30 off or $10 off your first three orders at DoorDash

01:31 - 03:44 Marketing Nugget of the Week

03:44 - 04:04 Welcome to the Marketing Expedition Podcast

04:04 - 08:01 Welcome Stephanie

08:01 - 15:09 Stephanie discusses what she does as a PR professional

15:09 - 25:56 Stephanie talks about her background and what’s next

25:56 - 30:56 Hear what Stephanie is currently reading and listening to

30:56 - 34:51 Stephanie shares a big goal of hers

34:51 - 39:37 Mentors who’ve inspired Stephanie along the way

39:37 - 44:06 The importance of hard work and building relationships

44:06 - 45:45 Last minute marketing tips from Stephanie

45:45 - 46:17 Huge thanks to Stephanie for sharing her story and marketing wisdom

46:17 - 46:32 Thanks for listening, find more podcasts online at www.themarketingexpedition.com/podcasts/

46:32 - 47:03 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#relationshipbuilding #relationship #relationshipcoaching #relationships #publicrelations #marketing #media #branding #advertising #business #entrepreneur #womeninbusiness #fromhightide

Hosted on Acast. See acast.com/privacy for more information.

How to Achieve Great Customer Service with Dr. Kelly Henry | Marketing Expedition Podcast

Thu, 18 Mar 2021 15:05:08 GMT

For 20 years award-winning chiropractor Dr. Kelly Henry helped his patients live healthier lives. With the foundation of providing exceptional customer service, Dr. Henry grew his clinics into one of the top producing chiropractic offices in the nation with multiple locations and doctors. Since 2018 Dr. Henry has used his system to coach business leaders on improving customer service to create incredible growth and profits. www.drkellyhenry.com

00:00 - 00:23 Overview of Dr. Kelly Henry, Customer Service, and Today’s Podcast Topic

00:23 - 02:35 Marketing Moment: Fun, Fame or Fortune

02:35 - 03:54 https://www.peppershock.com/offers/ for $10 off your first order of a Misfit Box

03:54 - 04:11 Welcome to the Marketing Expedition Podcast

04:11 - 05:43 Welcome Dr. Kelly Henry

05:43 - 07:56 About Dr. Kelly Henry

07:56 - 10:10 Tips on How to Achieve Great Customer Service

10:10 - 15:20 Dr. Kelly Henry Explains his Job and How he Helps Companies Reach Success

15:20 - 22:44 Dr. Kelly Henry Discusses his Journey to Coaching about Customer Service

22:44 - 27:57 Marketing Tips from Dr. Kelly Henry

27:57 - 31:30 Book Recommendations from Dr. Kelly Henry: “Burn Your Goals”, “Be Obsessed or Be Average” and “The 10 X Rule”

31:30 - 33:34 Want to Get Ahold or Hire Dr. Kelly Henry? Go to drkellyhenry.com to Learn More

33:34 - 34:59 Huge Thanks to Dr. Kelly Henry for Sharing Customer Service Wisdom

34:59 - 35:15 Thanks for Listening, Find more Podcasts Online www.peppershock.com/marketing-expedition-podcasts/

35:15 - 35:46 Check out https://themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Get discounts on organic produce, pantry staples, and much more at Misfits Market. Join us today for $10 off your first order.

#customerservice #customersatisfaction #customerappreciation #customers #customercare #smallbusiness #business #service #marketing #advertising #branding #entrepreneur #digitalmarketing

Hosted on Acast. See acast.com/privacy for more information.

Creating Fun in Life After Loss Without Guilt with Holly Rose Holland | Marketing Expedition Podcast

Thu, 11 Mar 2021 16:05:07 GMT

Holly Rose Holland has fifteen years of experience as a spouse, twenty-four years as a parent, and eleven years as a survivor, supporting others who are experiencing grief. In moving through the grief process, she noticed many people were stuck around death, relationships, employment, and often changes in themselves. Holly has always wanted to write a book and enjoys sharing what she has learned about creating a life after loss. www.hollyroseholland.com

00:00 - 00:54 Overview of Holly Rose Holland, her book and grief

00:54 - 02:54 clubhouse.marketingexpedition.cub to join the Marketing Expedition Community on Clubhouse

02:54 - 04:20 www.peppershock.com/offers for $20 of stock to invest

04:20 - 04:39 Welcome to the Marketing Expedition Podcast

04:39 - 04:56 Welcome Holly Rose Holland

04:56 - 10:38 Holly talks about her group

10:38 - 21:01 Holly discusses the process behind writing her book and the writing retreat

21:01 - 23:40 Holly touches on her background and her journey

23:40 - 30:13 Expanding through online networking and support groups

30:13 - 33:24 How Holly stays connected and gets her messages out

33:24 - 34:33 Head to www.hollyroseholland.com to find out more about Holly and to get Holly’s book

34:33 - 40:52 Holly’s book and podcast recommendations

40:52 - 42:18 Holly dives into her personal favorite marketing strategy

42:18 - 44:30 Final words of advice from Holly: life is meant to be fun

44:30 - 44:48 Big thanks to Holly Rose Holland for sharing her journey

44:48 - 45:41 Like our podcast? Leave a review and send it to info@peppershock.com for a chance to win a gift card to your favorite local coffee shop!

45:42 - 45:57 Thanks for listening, find more podcasts online www.peppershock.com

45:57 - 46:29 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.

#lifeafterloss #motivation #recovery #mentalhealth #selfcare #healing #hope #wellness #griefjourney #marketing #advertising #branding #marketingstrategy

Hosted on Acast. See acast.com/privacy for more information.

The Importance of Buying Local with Jennifer and Wyatt of Buy Idaho | Marketing Expedition Podcast

Thu, 04 Mar 2021 16:05:12 GMT

As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer. www.buyidaho.org

00:00 - 01:54 Overview of Buy Idaho, Shopping Local and Today’s Podcast Topics

01:54 - 03:22 peppershock.com/offers for $10 off your first THREE orders ($30 value) on Doordash Delivery

03:22 - 03:38 Welcome to the Marketing Expedition Podcat

03:38 - 04:11 Welcome Jennifer Mauk and Wyatt King

04:11 - 08:35 What is Buy Idaho and the Roles Jennifer and Wyatt Hold

08:35 - 12:50 How to Stay Updated with the Buy Idaho Facebook Group

12:50 - 15:29 Jennifer’s Background and What her Career Consists of

15:29 - 20:56 Inside the Buy Idaho Showroom and Directory

20:56 - 23:27 Wyatt’s Background

23:27 - 28:27 Members of Buy Idaho and the Perks Members Hold

28:27 - 31:40 Becoming a Buy Idaho Member: buyidaho.org

31:40 - 34:06 Growth and Opportunities in Idaho

34:06 - 37:57 The Holiday Market

37:57 - 50:23 Why Supporting Local is So Important

50:23 - 52:09 Huge Thanks to Jennifer and Wyatt for reminding us of the Importance of Buying Local

52:09 - 52:32 Use #BuyIdaho to Share your Business’s Story

52:32 - 53:17 Thanks for Listening, Find more Podcasts Online peppershock.com

53:17 - 53:49 Check out https://themarketingexpedition.com/ to Build Relationships with Others and Find the Latest Marketing Trends

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#buyidaho #idahome #buylocal #vocalforlocal #shoplocal #supportlocal #supportsmallbusiness #smallbusiness #supportlocalbusiness #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

Strengthening Your Emotional Intelligence with Brian Fretwell | Marketing Expedition Podcast

Thu, 25 Feb 2021 16:35:17 GMT

Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He is the author of the book “Experts of Our Potential” a book focused on changing how we view our own value. His Tedx Talk “What a Fifteen Year Old Meth Addict Taught Me About Leadership” has been seen by over 2.3 million people around the world. He lives in Boise with his wife Jamie, who just happens to be a Transpersonal Counselor. They spend their time taking walks and doing behavioral experiments on their dog Hank. www.findingthefires.com

00:00 - 02:08 Overview of Brian Fretwell, the First Emotional Intelligence Gym and Today’s Podcast Topic

02:08 - 03:48 peppershock.com/offers for $10 off your first order of a Misfit Market Box

03:48 - 04:05 Welcome to the Marketing Expedition Podcast

04:05 - 04:28 Welcome Brian Fretwell

04:28 - 09:56 Pandemic Project Explained - a 10 Month Experiment

09:56 - 12:27 The Importance of Questions in the Business World

12:27 - 13:32 About Brian’s Emotional Intelligence Program: Finding the FIRES

13:32 - 18:13 Reasoning Behind the Name: Finding the FIRES

18:13 - 23:17 Brian’s Life Path and Background

23:17 - 29:19 Brian walks Rhea through a Mini Workout

29:19 - 32:49 How Acknowledging Success can Benefit a Company

32:49 - 36:13 Finding the FIRES Marketing Plan

36:13 - 39:37 Fitness for Emotional Intelligence Explained

39:37 - 43:28 Changing How we Think about Emotional Intelligence

42:28 - 46:50 What a Finding the FIRES Membership Includes and How to Get Started

46:50 - 48:47 The Impact of Authentic Connection

48:47 - 49:30 Huge Thanks to Brian Fretwell and for Sharing his Emotional Intelligence Wisdom

49:30 - 51:33 For More Info, go to findingthefires.com and get your First Month FREE

51:33 - 51:47 Interested in More? Check out Brian’s Book: Experts of Our Potential

51:47 - 52:33 Thanks for Listening, Find more Podcasts Online peppershock.com

52:33 - 53:03 Check out https://themarketingexpedition.com/ to Build Relationships with Others and Find the Latest Marketing Trends

Get discounts on organicproduce, pantry staples, and much more at Misfits Market. Join us today for $10 off your first order.

#emotionalintelligence #emotionalhealth #mentalhealth #leadership #coaching #motivation #personaldevelopment #findingthefires #marketing #advertising #branding #businessdevelopment #success #inspiration

Hosted on Acast. See acast.com/privacy for more information.

Using TikTok to Grow Your Business with Kyle Kaplanis

Thu, 18 Feb 2021 16:05:18 GMT

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. www.biztok.co

0:00 - 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics

00:56 - 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App

02:09 - 02:56 Marketing Essentials Moment Tip

02:56 - 03:30 Welcome to the Marketing Expedition Podcast

03:30 - 04:19 Welcome Kyle Kaplanis

04:19 - 5:42 What is TikTok?

05:42 - 07:11 Kyle’s Podcast: BizTok

07:11 - 11:40 Tips on Expanding your Marketing onto TikTok

11:40 - 15:38 How Kyle’s Daughter Became an Overnight TikTok Star

15:38 - 18:06 Ways TikTok is Revolutionizing Advertising

18:06 - 20:52 TikTok’s Algorithm and Why it’s Great for Marketing

20:52 - 24:48 Mental Health Side of Social Media

24:48 - 28:37 Kyle Gives Listeners a Rundown on the new Clubhouse App and Why it’s a Marketing Must

28:37 - 35:09 Kyle’s History and Background

35:09 - 37:39 So What’s Next for Kyle?

37:39 - 40:02 How to Connect with Kyle

40:02 - 41:38 Not on TikTok: Here’s How Else you can Market your Brand

41:38 - 42:22 Huge Thanks to Kyle and all of his TikTok Wisdom!

42:22 - 42:38 Thanks for Listening, Find more Podcasts Online peppershock.com

42:38 - 43:09 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Hey! Thought you’d like to try Ibotta, a cash-back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!

#tiktok #like #viral #follow #memes #likeforlikes #trending #socialmedia #socialmediamarketing #followforfollowback #meme #tiktokdance #mentalhealth #clubhouse #marketing #advertising #branding #biztok

Hosted on Acast. See acast.com/privacy for more information.

Getting Your SWAG on with Swire Ho | Marketing Expedition Podcast

Thu, 11 Feb 2021 16:05:07 GMT

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/ https://www.garudapromo.com/the-small-business-show/

00:00 - 01:22 Introducing Swire Ho

01:22 - 02:21 Door Dash new users discount code

02:21 - 04:24 Marketing Essentials for 2021

04:24 - 04:44 Intro to The Marketing Expedition

04:44 - 06:35 Swire Ho's background

06:35 - 08:33 The new SWAG in COVID-19

08:33 - 11:17 How Swire got into promotions

11:17 - 14:21 Process for delivered swag

14:21 - 18:38 Understanding audience

18:38 - 21:06 Networking for Swire

21:06 - 23:07 Be picky to succeed

23:07 - 24:24 Keep networking

24:24 - 27:15 Swire's tools and podcasts

27:15 - 28:50 Accomplishments

28:50 - 31:59 Swire's contact info

31:59- 32:16 Closing Remarks

32:16 - 32:45 Closing and Find More at Peppershock.com

32:45 - 33:14 Visit Themarketingexpedition.com to find out more!

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#promotions #promo #promotionalproducts #SWAG #networking #networkmarketing #digitalmarketing #marketing #advertising #branding #entrepreneur #hellmanproduction #thesmallbusinessshow

Hosted on Acast. See acast.com/privacy for more information.

Healthcare Doesn't Have to be Hard with Dr. Julie Gunther | Marketing Expedition Podcast

Thu, 04 Feb 2021 16:05:05 GMT

Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be. www.sparkmd.com

0:00 - 2:08 Overview of Dr. Julie Gunther, SparkMD and Today’s Podcast Topic
2:08 - 3:00 peppershock.com/offers for $5 off First Gift Card Purchase from the Raise App
3:00 - 4:19 Marketing Essentials Moment: Double Down on Digital
4:19 - 4:35 Welcome to the Marketing Expedition Podcast
4:35 - 7:52 Welcome Dr. Julie Gunther
7:52 - 15:46 History behind SparkMD
15:46 - 21:48 So what is Direct Primary Care and How does it Differ from Monthly Insurance Costs?
21:48 - 26:49 The Marketing Side of SparkMD
28:05 - 30:53 Business and Marketing Goals for SparkMD
30:53 - 35:48 The Steps in Growing a Small Business
35:48 - 38:46 Dr. Gunther Discusses her Passions and her Teachings
38:46 - 40:22 Benefits of SparkMD’s Business Model
40:22 - 44:13 Julie’s Message to Employers: Healthcare Doesn’t Have to be Hard
44:13 - 45:03 Direct Care and How it’s Launching Throughout the US
45:03 - 46:12 Dr. Gunther’s Discusses her Book: “Sparks Starts Fires” now being Sold on Amazon
46:12 - 47:11 What Julie’s Working on Now and her Plans for the Future
47:11 - 47:32 Advice for Entrepreneurs and Business Starters
47:32 - 49:09 Thanks to Dr. Julie Gunther and Support her New Book: “Sparks Starts Fires”
49:09 - 49:33 Thanks for Listening, Find more Podcasts Online peppershock.com
49:33 - 50:04 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

#healthcare #health #covid #medicine #medical #doctor #nurse #healthcareworkers #marketing #advertising #branding #sparkMD #entrepreneurs #business #marketingtrends #sparksstartsfires

Save every day at your favorite spots with Raise. Use my link to get $5 off your first card

Hosted on Acast. See acast.com/privacy for more information.

The Future of Podcasting with Darrell Calton | Marketing Expedition Podcast

Thu, 28 Jan 2021 16:05:04 GMT

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com

00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic
00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App
1:39 - 2:02 Welcome to the Marketing Expedition Podcast
2:02 - 4:18 Darrell Calton and the Iliad Group’s Background
4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience
8:34 - 11:14 Discussion of the Apps Unique Features
11:14 - 13:27 How Others Have Utilized the App
13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers
15:24 - 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic
17:37 - 20:05 Benefits of Using the Listen Boise App
20:05 - 24:50 Darrell Breaks Down the App’s Creation Process
24:50 - 28:44 Evolution of Radio and it’s Listeners
28:44 - 30:45 What’s Next for Listen Boise
30:45 - 31:33 Thanks Darrell go to listenboise.com to download the App and Start Listening Today!
31:33 - 31:51 Thanks for Listening, Find more Podcasts Online peppershock.com
31:51 - 32:20 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too. https://get.stash.com/rhea_xc3fzb2

#ListenBoise #IliadGroup #Radio #Broadcasting #onair #podcasting #podcast #podcastshow #podcastnetwork #Marketing #advertising #Business #peppershock

Hosted on Acast. See acast.com/privacy for more information.

Podcasting for Businesses | Marketing Expedition Podcast

Thu, 21 Jan 2021 16:32:04 GMT

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!

00:00 - 00:13 Welcome to The Marketing Expedition Podcast

00:13 - 00:19 Now here is your host Rhea Allen

00:19 - 05:00 What is Podcasting and how can I start mine?

05:00 - 10:58 Step by step to making your very own Podcast!

10:58 - 15:13 Where to get help for starting your podcast!

15:13 - 20:00 Establishing and growing your podcast

20:00 - 23:16 Where is the best place people can listen to my podcast?

23:16 - 24:20 Podcast swapping (pod-swapping or swap-cast as we like to say it)

24:20 - 29:11 Leveraging your Podcast for lead generation

29:11- 29:29 Thanks for listening to The Marketing Expedition Podcast

29:29 - 30:00 For the latest info and tips in Marketing and advertising check out https://themarketingexpedition.com/

#podcasting #podcast #podcastlife #podcasts #podcaster#podcastersofinstagram #podcasters #podcastshow #spotify #applepodcasts #itunes#podcastlove #podcastinglife #podcastmovement #entrepreneur#podcastnetwork #marketing#advertising #branding #peppershock

Hosted on Acast. See acast.com/privacy for more information.

Facebook for Businesses | Marketing Expedition Podcast

Fri, 15 Jan 2021 18:35:00 GMT

A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.

00:00 - 01:11 Free access for themarketingexpedition.com for one month with promo code - MONTH1

01:11 - 02:09 peppershock.com/offers for $30 off DoorDash orders

02:09 - 02:39 Welcome to The Marketing Expedition Podcast

02:39 - 03:27 Intro to Facebook for Business

03:27 - 05:18 About Rhea Allen and Peppershock Media

05:18 - 06:56 Social Media and Its Growth Throughout Time

06:56 - 09:10 All About New Facebook Features and Apps

09:10 - 11:28 Facebook Groups and Their Importance

11:28 - 14:03 The Importance of Engagement

14:03 - 17:48 Simple Tips to Increase Engagement

17:48 - 21:32 Rhea’s 5 R’s of Facebook

21:32 - 25:03 Carousel Advertising

25:03 - 26:32 User-generated content

26:32 - 29:46 Uncovering and Understanding your Audience

29:46 - 33:06 Measuring your Social Media Posts

33:06 - 34:26 Creating your Facebook Shop

34:26 - 37:15 Navigating Facebook Live and Facebook Stories

37:15 - 38:29 Summary: Key points of Increasing Engagement

38:29 - 40:09 Announcing our Upcoming Marketing Expedition Master Class and Why You Should Sign Up!

40:09 - 40:53 Discover and Listen to More Podcasts at the marketingexpedition.com/podcast

40:53 - 42:09 Register for our Ongoing Marketing Expedition Virtual Meetup: peppershockmedia.com/events

42:09 - 44:03Join Rhea and Lynette Hoy from Firetalker PR while they cover the ‘Top 10 PR and Marketing Must Dos’

44:03 - 45:48 peppershock.com/book-rhea to Book Time with Rhea

https://www.doordash.com/consumer/referred/Rhea-Allen-590688/?utm_source=sms

#facebookforbusiness #facebookmarketing #facebookadvertising #facebook #facebookads #facebooktips #facebookbusiness #facebookpage #facebookgroup #facebooklive #facebookmessenger #facebookpost #facebooklikes #facebookstatus #socialmediamarketing

Hosted on Acast. See acast.com/privacy for more information.

New Marketing Trends For The New Year | Marketing Expedition Podcast

Thu, 07 Jan 2021 16:13:33 GMT

With everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can't even” to “yes we can build our brand and our bottom line!”.www.peppershock.com

00:00 - 01:25 Welcome this weeks guest Jordan Okeefe

01:25 - 02:59 get.Stash.com/rhea_xc3fzb2

02:59 - 03:10 Welcome to The Marketing Expedition Podcast

03:10 - 03:16 Please welcome your host Rhea Allen03:16 - 05:00 About Jordan

05:00 - 05:47 Looking back at 2020

05:47 - 07:31 Social Media, Desktop vs. Mobile

07:31 - 10:59 The biggest missed opportunity of 2020

10:59 - 17:32 Tik Tok

17:32 - 20:00 Brand Activism

20:00 - 25:01 hours and gone forever

25:01 - 30:13 Are Esports the future?

30:13 - 36:02 Facebook for Business

36:02 - 39:56 Is Tik Tok worth the time

39:56 - 42:00 Linkedin Stories

42:00 - 48:57 Listening and starting your podcast48:57 - 53:11 Marketing Automation

53:11 - 55:29 The growing importance of video55:29 - 57:03 Things to start doing today!

57:03 - 58:36 Upcoming events! Peppershock.com/events

58:36 - 59:34 Join https://themarketingexpedition.com/ today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 off stock and I’ll get a bonus as well. https://get.stash.com/rhea_xc3fzb2

#marketingtrends #marketing #digitalmarketing #marketingtips #socialmediamarketing #marketingstrategy #socialmedia #businesstips #marketingdigital #contentmarketing #marketingideas #entrepreneur #marketingagency #business #digitalmarketingtips#SEO #Peppershock

Hosted on Acast. See acast.com/privacy for more information.

Why You Need Video In Your Marketing Plan with Drew and Brian | Marketing Expedition Podcast

Thu, 31 Dec 2020 16:00:04 GMT

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. https://www.peppershock.com/

00:47 - 00:57 Welcome to The Marketing Expedition Podcast

00:57 - 01:52 This week's guests, Drew Allen and Brian Staudinger

01:52 - 02:23 About Drew

02:23 - 03:09 About Brian

03:09 - 05:44 Starting a video project

05:44 - 08:03 Being on camera

08:03 - 08:47 Green Screens

08:47 - 10:57 Pre-production, Production, Post-production

10:57 - 12:33 Outdoor video shoots and Golden Hour

12:33 - 15:36 5 Videos every company needs

15:36 - 18:07 Commercials

18:07 - 20:37 Company Jingles

20:37 - 22:03 Graphic Videos

22:03 - 25:11 Technical videos and Trade show videos

25:11 - 26:29 Video Production during COVID

26:29 - 29:42 The Peppershock Studio https://www.peppershock.com/about/studio/

29:42 - 30:28 Innovative video production ideas

30:28 - 31:19 Producing videos for Albertsons

31:19 - 32:27 Going viral

32:27 - 36:41 Knowing your audience

36:41 - 37:49 Video is here to stay

37:49 - 38:21 Tips for producing your own video

38:21 - 40:19 How to interview someone

40:19 - 45:15 Hiring a production company

45:15 - 46:05 For more check out https://themarketingexpedition.com/podcasts/

46:05 - 46:53 Thanks to Brian and Drew and check out https://www.peppershock.com/book-drew so you can have the next viral video!

46:53 - 47:00 For more podcasts be sure to check out https://themarketingexpedition.com/podcasts/

Get started with the Aspiration! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. https://my.aspiration.com/app/token/referral/1MXN55MOKB26FMCW

#videoproduction #video #videography #filmmaking #cinematography #filmmaker #videographer #film #cinematographer #filmproduction #behindthescenes #production #director #videomaker #filmmakers #videoshoot #videomarketing #videoedits #videoediting #marketing #filming #videos #advertising #branding #peppershock #podcastonamazonmusic

Hosted on Acast. See acast.com/privacy for more information.

Internal Marketing During a Pandemic with Chris Wallace | Marketing Expedition Podcast

Thu, 24 Dec 2020 16:00:18 GMT

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.https://innerviewgroup.com/

00:00 - 01:49 Welcome to The Marketing Expedition podcast!

01:49 - 02:57 Welcome this weeks guest Chris Wallace

02:57 - 04:54 Chris early life

04:54 - 08:08 Culture and Branding

08:08 - 09:48 The best advice

09:48 - 14:23 Measure what you treasure

14:23 - 15:37 Informing vs. Convincing

15:37 - 17:25 What inspired Chris

17:25 - 20:58 Marketing Campaigns

20:58 - 23:12 Resources for you!

23:12 - 25:58 Looking towards the future

25:58 - 28:54 Navigating marketing during a pandemic

28:54 - 32:57 Zoom in 2020

32:57 - 34:44 Being an adjunct professor

34:44 - 36:16 Final Thoughts

36:16 - 37:46 How to get a hold of Chris: https://www.linkedin.com/in/christopherewallace/

37:46 - 38:05 Thanks for listening to the Marketing Expedition Podcast

Try Ibotta, a cashback rewards app. Make real money every time you shop for groceries, online purchases, and more! Use referral code "gkeecfx" at registration. Sign up at https://ibotta.onelink.me/iUfE/1005cd3f?friend_code=gkeecfx

#branding #marketing #marketingcampaigns #marketingstrategy #companyculture #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #virtual #zoomnetworking #businessgoals #innerviewgroup #peppershock

Hosted on Acast. See acast.com/privacy for more information.

Scaling Your Company with Peggy Niles | Marketing Expedition Podcast

Thu, 17 Dec 2020 15:35:37 GMT

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world - that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.https://www.quantumscalinggroup.com/home

00:00 - 00:19 Your host Rhea Allen welcomes you to the Marketing Expedition Podcast

00:19 - 01:14 Welcome Peggy Niles

01:14 - 04:59 CPA to Entrepreneur

04:59 - 07:11 Welcoming Challenges

07:11 - 09:18 Making Numbers Exciting

09:18 - 14:21 Peggy’s' Mentor

14:21 - 19:15 Not Sacrificing your life to have your Dream Business

19:15 - 20:53 Alternative Networking in 2020

20:53 - 26:15 Travel

26:15 - 29:13 What's working in 2020

29:13 - 31:47 Get in touch with Peggy Niles

31:47 - Be sure to subscribe and here the other latest Podcast episodes here: https://themarketingexpedition.com/podcasts/

Save every day at your favorite spots with Raise. Use the link to get $5 off your first card: https://geta.raise.com/RALLEN6552

#entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #womeninbusiness #leadershipdevelopment #leadership #smallbusiness#marketing #advertising #branding #marketingstrategies #quantumscalinggroup #peppershock

Hosted on Acast. See acast.com/privacy for more information.

Discussing Podcast Marketing with Christopher Hines | Marketing Expedition Podcast

Thu, 10 Dec 2020 15:32:36 GMT

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.www.elitepodcastmarketing.agency

00:00 - 00:13 Rhea Allen welcomes you to The Marketing Expedition Podcast

00:19 - 02:09 Welcome Christopher Hines

02:09 - 03:03 How Chris started his very own Podcast

03:03 - 04:32 Best Advice for Starting a Podcast

04:32 - 05:12 Sponsorships + Relationships

05:12 - 06:54 Podcast Audits!

06:54 - 08:24 Best New Podcasts

08:24 - 09:17 Chris Hines Mentor

09:17 - 10:24 https://podfestexpo.com/

10:24 - 12:39 Tips and Tools

12:39 - 13:53 Consistency is Key

13:53 - 15:52 The Future of Podcasting

15:52 - 19:47 Best Podcasting Platform

19:47 - 24:21 Getting more Podcast Listeners

24:21 - 26:00 Chris' Goals

26:00 - 30:27 Engagement Time

30:27 - 34:11 How to get ahold of Chris: https://www.linkedin.com/in/thecoachchris/

34:11 - 34:32 See you next time and for more https://themarketingexpedition.com/

#podcasting #podcast #podcastlife #podcasts #podcaster #podcasters #podcastshow #podcastlove #podcastinglife #podcastaddict #newpodcast #podcasthost #podcastmovement #podcastnetwork #entrepreneur #interview #marketing #advertising #branding #marketingstrategy #elitepodcastmarketing #peppershock #PodcastsOnAmazonMusic

Hosted on Acast. See acast.com/privacy for more information.

Ways That Business Can Support Nonprofits with Tobie Spears | Marketing Expedition Podcast

Thu, 03 Dec 2020 15:38:18 GMT

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization. https://behumanitarian.org/

00:00 - 01:45 Introducing Tobie Spears

01:45 - 04:40 Tobie's Tours in

04:40 - 07:28 Tobie's Preschool and Nonprofit Activities in Guatemala

07:28 - 08:50 Target Market for Humanitarian trips

08:50 - 10:21 Her daughter's experience over the last 8 years of trips

10:21 - 12:09 Parents and child experiences during trips

12:09 - 14:30 Size and people on the trips

14:30 - 15:25 How to find out more about her humanitarian trips

15:25 - 16:28 Information on sponsoring

16:28 - 17:17 YouTube Channel

17:17 - 20:06 Tobie's Path

20:06 - 25:13 2021 Trip Information and Fundraising

25:13 - 28:05 Marketing tools that have worked for Tobie

28:05 - 30:52 Where Tobie sees herself in 5 years

30:52 - 31:28 How to get in contact with Tobie and find her tours

31:28 - 32:04 Closing and Find More at Peppershock.com

32:04 - 32:31 Visit Themarketingexpedition.com to find out more!

www.peppershock.com/eventswww.peppershock.com/podcasts

#humanitarian #humanity #charity #help #donate #nonprofit #fundraising #humanitarianaid #humanrights #motivation #volunteer #education #marketing #marketingtools #marketingstrategy #advertising #branding #brandstrategy #GuatemalanHumanitarianTours #peppershock #travel #explore #sponsorship

Hosted on Acast. See acast.com/privacy for more information.

The World of Food, Beverage, and Wellness Brands with Diana Fryc | Marketing Expedition Podcast

Thu, 19 Nov 2020 15:55:54 GMT

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.

00:00 – 00:20 Welcome to The Marketing Expedition Podcast

00:20 – 01:55 Introducing Diana Fryc

01:55 – 03:55 History of Retail Voodoo

03:55 – 06:12 Retail Voodoo Areas of Expertise - Foundation Brand Building

06:12 – 08:24 Clients They Attract- Risk Takers

08:24 – 11:02 Branding from the Inside Out: REI Example

11:02 – 16:44 How did Diana get where she is now

16:44 – 21:48 Helping consumer packaged goods through COVID-19

21:48 – 23:39 Marketing strategies for Retail Voodoo

23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show

25:45 – 32:11 Favorite foods and companies they have worked with

32:11 – 35:22 Overview of certified B-Corp

35:22 – 38:52 Diana's mentors

38:52 – 42:33 Recommended books and podcasts

42:33 – 44:15 Diana's social contacts: LinkedIn, and Email

44:15 – 45:48 Where she sees herself in 5 years

45:48 – 47:21 Last Words: Find a goal and be Patient

47:21 – 47:54 Closing and find more at Peppershock.com

47:54 – 48:23 Visit Themarketingexpedition.com to find more

#marketing #marketingstrategies #branding #advertising #retailvoodoo #peppershock #retail #retailmarketing #wellness #graphicdesign #design #logo #brand #brandidentity #logodesign #marketingdigital #naturalproducts #thegooderpodcast #foodandbeverage #goals

Hosted on Acast. See acast.com/privacy for more information.

Branding and Packaging Design with Kevin Smith | Marketing Expedition Podcast

Thu, 12 Nov 2020 15:40:48 GMT

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.

00:00 – 00:20 Welcome to The Marketing Expedition Podcast

00:20 – 03:00 Introducing Kevin Smith

03:00 – 04:20 Boise, ID, and Cradlepoint

04:20 – 06:15 Background to working with Cradlepoint

06:15 – 07:43 Real Stories Using Cradlepoint Technology

07:43 – 12:45 Kevin's Background

12:45 – 13:50 Curation Foods Story for packaged guacamole

13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole

18:31 – 19:23 Ideal Clients: Midlevel Companies

19:23 – 20:16 Marketing Smashbrand

20:16 – 21:18 New Software and Platform for Agency's

21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker

23:10 – 24:27 Differentiation

24:27 – 25:25 Being an Entrepreneur

25:25 – 28:00 Success Story of Kevin's: GFuel

28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation

32:03 – 34:04 Words of Wisdom from Kevin

34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com

34:46 – 35:39 Closing: Find more at Themarketingexpedition.com

#branding #marketing #advertising #smashbrand #peppershock #graphicdesign #design #logo #brand #digitalmarketing #business #socialmedia #socialmediamarketing #graphicdesigner #logodesigner #creative #designer #entrepreneur #art #brandidentity #logodesign #marketingdigital #smallbusiness #brandingdesign #webdesign #illustration #instagram #logos

Hosted on Acast. See acast.com/privacy for more information.

The Power of Your Story with Margy Feldhuhn | Marketing Expedition Podcast

Thu, 05 Nov 2020 16:24:43 GMT

Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a "Humane Heroes" award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts.

00:00 - 1:55 Introducing Margy Feldhuhn

01:55 - 04:08 Art of Animals

04:08 - 08:43 How Margy Got to Where She is Today

08:43 - 09:40 Traveling and the Impacts of it

09:40 - 14:17 Meeting Jess and Door to Door Sales

14:17 - 18:15 Margy's Marketing; Paid Ads and Guest Expert Profit Lab Facebook Group

18:15 - 20:23 2021 and Beyond

20:23 - 22:24 Monetizing the Mic

22:24 - 24:41 How to be a Guest on a Podcast

24:41 - 28:01 Sucess Stories of Margy's

28:01 - 32:24 Margy's Favorite Resources and Tool

32:24 - 34:06 Margy's Favorite Accomplishment

34:06 - 35:19 Guest Expert Profit Lab Facebook Group

35:19 - 36:13 Margy's Pets

36:13 - 36:55 Closing and Find More at Peppershock.com

36:55 - 37:23 Visit Themarketingexpedition.com to find out more!

#marketing #advertising #business #digitalmarketing #branding #socialmedia #marketingstrategy #podcasting #podcast #podcastlife #podcasts #podcaster #podcastnetwork #entrepreneur #interviewconnections #animalrescue #adoptdontshop #rescue #animals #animallovers #artforanimals #humaneheros

Hosted on Acast. See acast.com/privacy for more information.

How to Retire in 7 Years with Natalie Lemas | Marketing Expedition Podcast

Thu, 29 Oct 2020 14:37:27 GMT

Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!www.natalielemas.com

00:00 - 01:00 Introducing Natalie Lemas

01:00 - 01:50 CEO Swap for Natalie and Rhea

01:50 - 08:00 Natalie’s Path to Where She is Now

08:00 - 10:00 Manifestation

10:00 - 13:20 The Ideal Scenario

13:20 - 16:52 Natalie's Ideal Scenario

16:52 - 18:09 Natalie's Non-Profit

18:09 - 21:50 Natalie's Mentors and Inspirations

21:50 - 25:13 Natalie's Experience Being a Mom and Finding Peace

25:13 - 31:33 Natalie's Marketing Tools and Tactics

31:33 - 35:00 Ideal Clients

35:00 - 37:16 The Journey Information and Promo Code

37:16 - 40:18 Vulnerability and Being Real

40:18 - 43:30 Social Media

43:30 - 44:15 Natalie's Words of Wisdom: Never Give Up!

44:15 - 44:31 Closing and Find more at Peppershock.com

44:31 - 45:36 Visit Themarketingexpedition.com to find out more!

#marketing #advertising #thejourney #nevergiveup #mindset #motivation #success #goals #inspiration #believe #manifestation #entrepreneur #business #motivational #inspire #coaching #coach #lifecoach #mentoring

Hosted on Acast. See acast.com/privacy for more information.

Crisis Response and Reputation Management with Bill Coletti | Marketing Expedition Podcast

Thu, 22 Oct 2020 14:46:11 GMT

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm. www.kith.co

00:00 – 02:14 Introduction

02:14 – 04:58 Explaining “Kin and Kith”

04:58 – 09:59 Tools that Helped Along the Way

09:59 – 11:21 Crisis Response and Helping Communicators

11:21 – 14:14 Exploring in the Business World

14:14 – 17:01 Tools used in Business

17:01 – 20:02 Book Recommendations

20:02 – 22:10 The Four P’s of Marketing

22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn

22:24 – 22:43 Seeing 5 Years into the Future

22:43 – 24:40 Closing Statements

#marketing #advertising #kith #reputationmanagement #crisismanagement #covid #crisis #coronavirus #businesscontinuity #resilience #emergencymanagement #riskmanagement #resiliency #pandemicplan #cyberrisk #pandemicpreparedness #businessresilience #supplyrisk #emergencyplan #enterpriserisk #business #leadership #PodcastsOnAmazonMusic

Hosted on Acast. See acast.com/privacy for more information.

The Intersection of Mindset and Marketing with Maggie Dennison

Thu, 15 Oct 2020 15:29:09 GMT

Maggie Dennison is a teacher and mentor for Mindset and Marketing. She combines her business experience as a Project Leader for a multinational company in Germany, with years of personal and spiritual development, coaching, and writing marketing materials. With this rounded background, she helps her clients with the nuts and bolts of marketing as well as getting them past those stuck places that stop them in their tracks. Nature feeds her spirit and in her spare time, you're most likely to find her out among the trees. Maggie grew up in Northern Ireland and since leaving there, has lived in 7 countries...so far.

00:00 – 05:15 Introduction

05:15 – 06:24 Working with Solos and Partnerships

06:24 – 08:05 What’s it’s like Working with Maggie

08:05 – 17:02 Client Example

17:02 – 20:27 Shifting Balance

20:27 – 24:20 Marketing the Business and Networking

24:20 – 26:45 Future Marketing Jobs

26:45 – 30:00 Closing Statements

30:00 – 32:41 Be Sure to Check Out https://mymarketingmessage.com

#advertising #marketing #marketingdigital #business #digitalmarketing #branding #socialmedia #entrepreneur #marketingstrategy #smallbusiness #networking #onlinemarketing #mindset #motivation #success #goals #inspiration #love #believe #life #lifestyle

Hosted on Acast. See acast.com/privacy for more information.

Success and Leadership Development with Brandon Buck | Marketing Expedition Podcast

Thu, 08 Oct 2020 14:39:03 GMT

Brandon Buck created Infinite Strengths with the mission to provide an exceptional experience that will ensure all clients fully maximize their potential. Brandon’s passion for leadership development started with an opportunity to play collegiate baseball at Purdue University. After graduation, he began a career as a high school teacher and coach in Arizona. As the head coach of the baseball team, Brandon focused on character development first and baseball second. His top priority was to develop young boys into good men, husbands, and fathers. This focus equated to dozens of draft picks, collegiate athletes, state championships, and a nationally ranked program. Brandon developed district-wide leadership programs for students, teachers, and administration and was named a finalist for Teacher of the Year for the state of Arizona in 2010. Brandon became a professional leadership coach, facilitator, and speaker in January of 2016. Since then he has been helping incredible people enhance their lives and incredible companies enhance their business and culture.

00:00 – 03:44 Introduction

03:44 – 06:03 Behind the Business Name

06:03 – 10:58 Coaching in Life

10:58 – 12:34 Engaging in the Huddle

12:34 – 13:45 Experience from the Huddle

13:45 – 16:14 What was Covered in the Last Huddle

16:14 – 19:25 Success Stories

19:25 – 21:50 What Motivates You

21:50 – 24:34 Gaining New Business

24:34 – 25:24 Virtual Speaking due to COVID

25:24 – 26:25 Don’t Forget to Check Out https://infinitestrengths.com/

26:25 – 29:39 Closing Statements

#Marketing #advertising #Leadership #Strengths #InfiniteStrengths #Coaching #leadershipdevelopment #motivation #leadershipskills #leadershiptraining #leadershipcoaching #leader #leadershipcoach #entrepreneur #business #success #personaldevelopment #inspiration #mindset #entrepreneurship #leadershipgoals #leadershipmatters #leadershiptips #growth #professionaldevelopment #goals #growthmindset #lifecoach #personalgrowth

Hosted on Acast. See acast.com/privacy for more information.

Building a Company Through Personal Branding with Trillitye Paullin | Marketing Expedition Podcast

Thu, 01 Oct 2020 14:29:21 GMT

Trillitye Paullin is the Founder and CEO of Free to Feed, a place for parents to find answers to their questions about infant food sensitivities, empowering them to continue their breastfeeding journey. Trillitye is the mother of two beautiful daughters who had severe infant food sensitivities. After processing the fact that she could hurt her children through breastfeeding, she started researching how to produce breast milk they could properly digest. It was when Trillitye discovered that many parents experience the same troubling situation that Free to Feed was born. In this episode, Trillitye shares with us her impactful story and how she built her company through personal branding. www.freetofeed.com

Visit www.peppershock.com/events to see all our events, including the FREE 2nd Thursday Marketing Expedition Webinars over the lunch hour and the Free Fourth Friday Virtual Meetups at 10 am MST.

00:00 – 06:45 Introduction

06:45 – 08:34 Awards and Accomplishments

08:34 – 09:20 Family Life

09:20 – 10:30 How Many People Helped so Far

10:30 – 13:23 Market Strategy

13:23 – 20:03 Helping Moms and Success Stories

20:03 – 20:54 Substitute Sundays

20:54 – 25:50 Building Awareness

25:50 – 26:31 Be Sure to Check Out https://www.freetofeed.com/

26:31 – 33:12 Back Story

33:12 – 34:55 Where Do You See Yourself in 5 Years

34:55 – 36:47 Closing Statements

#FreeToFeed #Marketing #Advertising #Branding #PersonalBranding #WomenInBusiness #personalbrand #digitalmarketing #socialmedia #entrepreneur #socialmediamarketing #brandingtips #brandingstrategy #breastfeeding #motherhood #breastmilk #breastfeedingmom #breastfeedingjourney #breastfeedingsupport #podcastonamonzonmusic

Hosted on Acast. See acast.com/privacy for more information.

Why Ice Hockey is Like Entrepreneurship with Zuzana Dobro | Marketing Expedition Podcast

Thu, 24 Sep 2020 14:31:15 GMT

Zuzana Dobro is the founder of The WHO Method (www.thewhomethod.com), a system created to help entrepreneurs, coaches, authors, experts, and agencies to get to know their customers deeply and to avoid the pitfalls of attracting the wrong people.Born in former Czechoslovakia, Zuzana escaped the Iron Curtain and moved to England, speaking very little English and with only £200 in her pockets. She gradually made her way to work in the creative industry and landed her “dream job” as an interaction and UX designer. However, something felt odd. Zuzana had an unstoppable desire to fulfill a childhood dream to travel around the world. So she left her comfortable lifestyle and traveled solo for 2 years, even backpacked to Antarctica. It was after her trip where she merged her passion for adventure, travel, and human evolution with her design and creative problem-solving expertise, and embarked on her new journey of entrepreneurship.

00:00 – 02:12 Introduction

02:12 – 05:48 Traveling the World

05:48 – 12:21 Understanding Travel in the Workplace

12:21 – 16:25 Backpacking in Alaska

16:25 – 23:12 Experience with Clients

23:12 – 28:05 Choosing to be an Entrepreneur

28:05 – 30:12 Work Ethic and Mastering your Skills

30:12 – 41:00 How to Approach Companies

41:00 – 42:46 Make Sure to Check Out https://zuzanadobro.com

42:46 – 45:03 The Who Method https://thewhomethod.com/who-waiting-a

45:03 – 46:28 Closing Statements

#thewhomethod #womeninbusiness #startuplife #goals #branding #businessowners #digitalmarketing #motivation #startup #smallbusiness #marketing #entrepreneurmindset #hustle #startups #inspiration #entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner

Hosted on Acast. See acast.com/privacy for more information.

Focusing on The Focus Project with Erik Qualman | Marketing Expedition Podcast

Thu, 17 Sep 2020 13:58:15 GMT

#1 Bestselling Author and Keynote Speaker Erik Qualman has performed in over 55 countries and reached 35 million people. He was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA.Buy Erik Qualman’s latest book The Focus Project: https://amzn.to/3c3lqXE

00:00 – 01:51 Introduction

01:51 – 05:12 Green Glasses

05:12 – 06:51 Struggle with New Media

06:51 – 09:30 Social Media Revolution

09:30 – 12:28 The Focus Project and Coronavirus

12:28 – 14:28 How the Workforce has Changed due to Coronavirus

14:28 – 16:12 Virtual Advantages vs. Disadvantages

16:12 – 17:24 Life Changes because of Coronavirus

17:24 – 21:02 Background History

21:02 – 25:04 The Four Spirit Animals of Focus

25:04 – 28:10 Power Hour

28:10 – 31:32 How to Market

31:32 – 35:38 Success Stories

35:34 – 37:11 Business in the Future

37:11 – 38:34 Proudest Accomplishments

38:48 – 40:11 Closing Statements

40:11 – 41:36 Don’t forget to check out https://equalman.com

#Marketing #Marketingtips #Advertising #Business #MarketingStrategies #MarketingStrategy #ErikQualman #Equalman #TheFocusProject #NewMedia #SocialMedia #socialmediatips #SocialMediaMarketing #COVID19 #VirtualWorkplace #Zoom #ContentMarketing #Entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Wealth Management During COVID19 with Stuart Enterline | Marketing Expedition Podcast

Thu, 10 Sep 2020 14:30:25 GMT

Stuart Enterline is a Wealth Advisor at Lefavi Wealth Management. He attended Pennsylvania State University where he earned three degrees in Finance, Accounting, and Economics, with a concentration in Statistics. Stuart holds Series 7 and Series 66 licenses and is actively engaged in researching financial markets and the economy. He is also working toward obtaining the prestigious Chartered Financial Analyst designation, one of the most difficult designations one can earn, in any industry. Stuart passed Level I and Level II on his first attempt and is currently studying for Level III. Originally from Erie, Pennsylvania Stuart is currently a resident of downtown Salt Lake City. He enjoys reading, playing sports, skiing, and sailing.

00:00 – 00:36 Introduction and Welcome to The Marketing Expedition Podcast

00:36 – 03:19 Welcome Stewart Enterline

03:19 – 08:55 Day to Day Operations

08:55 – 12:02 How Things Have Changed in the Business World

12:02 – 14:09 Knowing Incentives

14:09 – 23:03 Success Stories

23:03 – 24:36 Marketing Strategies

24:36 – 29:25 The Ideal Client

29:25 – 34:32 What to Look for in a Wealth Management Company

34:32 – 36:00 How to Obtain Clients

36:00 – 39:13 Accomplishments

39:13 – 40:21 Closing Statements and be sure to check out https://themarketingexpedition.com/

#Marketing #MarketingStrategies #ClientRetention #Branding #Advertising #WealthManagement #FinancialPlanning #COVID19 #Business #Investment #Lefavi #LefaviWealthManagement #Success #Accounting #Economics

Hosted on Acast. See acast.com/privacy for more information.

Ethical UnSelling with Tiji Thomas | Marketing Expedition Podcast

Thu, 03 Sep 2020 15:09:17 GMT

Tiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children.

00:00 – 01:09 Introduction

01:09 – 01:50 Welcome Tiji Thomas

01:50 – 03:06 Unselling

03:06 – 04:30 Coaching and Sales

04:30 – 07:12 Career Path

07:12 – 10:12 Helping Others

10:12 – 12:58 Utilizing Services

12:58 – 17:02 What is a Coach

17:02 – 22:59 Goals for Post COVID

22:59 – 27:03 Marketing your Business

27:03 – 29:51 Make sure to check out www.unsellingtraining.com/free/gift

29:51 – 30:32 Closing Statements

30:32 – 31:58 Visit www.themarketingexpedition.com

#marketing #marketingstrategy #socialmediamarketing #branding #brandstrategy #UnSelling #advertising #coaching #digitalmarketing #business #entrepreneur #leadership #integrity #salestraining #salesforce #salestips #businesstips #peppershock

Hosted on Acast. See acast.com/privacy for more information.

Marketing and Branding in Higher Education with Nikki Koontz | Marketing Expedition Podcast

Thu, 20 Aug 2020 15:04:26 GMT

Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU's reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She's been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton.

00:00 – 01:38 Introduction

01:38 – 05:12 Welcome Nikki Koontz

05:12 – 06:13 Shakespeare Festival

06:13 – 08:09 University Programs

08:09 – 10:46 Campus and Student Life

10:46 – 13:23 Marketing on a Daily Basis

13:23 – 17:48 Marketing Goals for the University

17:48 – 23:00 The Five R’s

23:00 – 25:46 Keeping Students Engaged

25:46 – 26:32 Marketing Classes

26:32 – 28:59 Marketing - Seth Godin

28:59 – 29:37 Closing Statements

29:37 – 30:52 Check out Themarketingexpedition.com

#Marketing #Branding #Advertising #BrandStrategy #PublicRelations #CrisisManagement #DigitalStrategy #HigherEducation #CollegeRecruitment #VideoProduction #UniversityLife #SUU #SouthernUtahUniversity #SocialMedia #ContentDevelopment #PublicRelations #Peppershock

Hosted on Acast. See acast.com/privacy for more information.

How to Stay Visible in Troubled Times with Jill Lublin | Marketing Expedition Podcast

Thu, 30 Jul 2020 16:53:35 GMT

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic". Her latest book, "Profit of Kindness" went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com/publicity

00:00 – 00:20 Welcome to The Marketing Expedition Podcast

00:20 – 01:47 Welcome Jill Lublin

01:47 – 04:18 Guerrilla Publicity

04:18 – 07:29 The Music Industry - The Power of Publicity

07:29 – 09:58 Life After the Music Industry

09:58 – 12:32 Public Speaking

12:32 – 15:09 How to Get Publicity

15:09 – 16:27 Mentors

16:27 – 17:36 Continue Learning Always

17:36 – 17:59 Reach out to Jill Lublin Jilllublin.com

17:59 – 18:18 Be sure to check out Jilllublin.com/publicity

18:18 – 21:07 COVID Virtual Publicity Course

21:07 – 22:50 For more check us out at Themarketingexpedition.com

#RadicalInfluence #Publicity #Networking #Kindness #Referrals #Marketing #Advertising #Publishing #MarketingStrategy #Strategy #Consulting #Entrepreneur #smallbusiness #smallbiztips #marketingtips #branding #leadership #socialmediamarketing #GuerrillaPublicity #GuerrillaMarketing #PublicSpeaking #Mentorship

Hosted on Acast. See acast.com/privacy for more information.

All Things Marketing with John Wall of Marketing Over Coffee | Marketing Expedition Podcast

Thu, 16 Jul 2020 15:01:36 GMT

We are excited to have John Wall as this week's guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He's also a partner at Trust Insights (https://www.trustinsights.ai), a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle.

00:00 - 00:21 Welcome to The Marketing Expedition Podcast

00:21 - 01:52 Welcome John Wall

01:52 - 04:21 Working for 7 Start-Ups

04:21 - 06:40 The Tech Industry

06:40 - 08:17 Google Analytics

08:17 - 09:51 Staying Ahead of the Competition

09:51 - 13:01 Bouncing Back from COVID19

13:01 - 14:41 Privacy in Marketing and on Social Media

14:41 - 16:27 The Eternal Weekend

16:27 - 18:28 Industries of the Future

18:28 - 20:51 Successful Tactics

20:51 - 22:00 Working from Home

22:00 - 23:46 Mentors

23:46 - 26:33 Goals

26:33 - 26:48 Major Motivation

26:48 - 27:36 The Ideal Client

27:36 - 29:11 Reach out to John Wall here https://www.marketingovercoffee.com/

29:11 - 30:00 Be sure to check out https://themarketingexpedition.com/

#Marketing #Advertising #Technology #Automation #StartUps #GoogleAnalytics #COVID19 #Privacy #SocialMedia #WorkingFromHome #Mentorship #MarketingOverCoffee #Peppershock

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Marketing Expedition Podcast

Thu, 02 Jul 2020 20:20:09 GMT

Rhea Allen, President and CEO of Peppershock Media as well as the founder of the Marketing Expedition Community, is bringing her marketing and advertising expertise to the microphone! The Marketing Expedition Podcast is a show where we'll discuss trending marketing topics, reveal industry secrets with special guest interviews, and most importantly, teach you how to build your brand and bottom line. Start your marketing journey today! Please like and follow the podcast.

Hosted on Acast. See acast.com/privacy for more information.

Be You and Build Your Brand with Paula Orezi | Marketing Expedition Podcast

Thu, 02 Jul 2020 15:08:36 GMT

Paula Orezi is the Author of "From Me to You", a book of motivational poetry. Her message is aimed at business-minded professionals or anyone wishing to start their own business and needing help to overcome mindset beliefs, being organized, or conducting sales through relationship-building. Paula's WHY is to help people overcome destructive patterns regarding their thinking and daily investment habits. Paula has been featured in Podcasts that encourage others to live with purpose and dream BIG! The creation of the Paula O! Store (paulaostore.com) was founded on the concept of Be You! She has impacted many with her branded products that stand for the mission of empowering others to be themselves and find their life’s calling in an adventurous way.

00:00 - 00:30 Join The Marketing Expedition Community

00:30 - 00:51 Welcome Your Host Rhea Allen

00:51 - 01:57 Welcome Paula Orezi

01:57 - 04:14 The Path of Life

04:14 - 05:50 The Best Kept Secret

05:50 - 08:40 Paula’s Book

08:40 - 12:04 Paula’s Success Stories

12:04 - 13:30 Mentors

13:37 - 14:27 Keys to Success

14:27 - 15:04 The Ideal Client

15:04 - 16:37 Tactics to Growing Your Business

16:37 - 19:45 Business During COVID19

19:45 - 21:04 Building Your Brand and Bottom Line After COVID19

21:04 - 23:03 Black Lives Matter

23:03 - 25:24 Be You

25:24 - 28:46 Being Online

28:46 - 29:57 Final Thoughts

29:57 - 30:22 Paula’s Resources: https://www.paulaostore.com/

30:22 - 30:40 Thank You, Paula

30:40 - 31:07 Join The Marketing Expedition Community

#PaulaOStore #Business #KeystoSuccess #goals #success #Entrepreneurship #marketing #advertising #COVID19 #BlackLivesMatter #Peppershock #RelationshipBuilding #overcomingobstacles #branding #bottomline #growyourbusiness #growyourbrand #smallbiztips

Hosted on Acast. See acast.com/privacy for more information.

Learning to Walk Again with Gina Gardiner | Marketing Expedition Podcast

Thu, 18 Jun 2020 15:03:04 GMT

We are privileged to have International Bestselling Author and Motivational Speaker Gina Gardiner as this week’s guest. Gina is an empowerment and relationship coach and a transformational leadership trainer with over 30 years of expertise helping people experience happiness, success, and fulfillment. She’s the founder of Thrive Together Tribe Membership and the Personal and Spiritual Development Program. Gina has worked with countless individuals, couples, teams, and organizations helping them to step into their potential, to learn the lessons from the past, and to recognize that there is a choice to step into their power and live a fearless life.

00:00 - 00:29 Join The Marketing Expedition Community

00:29 - 01:00 Welcome your Host Rhea Allen

01:03 - 02:28 Welcome Gina Gardiner

02:37 - 04:59 Learning to walk again

04:59 - 05:30 Early life in the UK

05:30 - 06:29 Managing Emotions

06:29 - 08:34 The Keys to Leadership

08:34 - 09:24 Increasing Productivity, Profitability, and Culture

09:24 - 11:29 Starting her own company, Genuinely You

11:29 - 13:29 The Importance of Word Of Mouth

13:29 - 15:48 The Ideal Client

15:48 - 18:00 The Power of Testimonials

18:00 - 23:51 How to Grow your Brand

23:51 - 25:07 How to Better your Public Speaking Skills

25:07 - 25:50 It’s all about the Content

25:50 - 28:21 The Impact of Technology

28:21 - 31:03 Where do you see yourself in 5 years

31:03 - 31:58 How to get ahold of Gina Gardiner! https://genuinely-you.co/index

31:58 - 32:43 Thank You

32:43 - 33:29 Join The Marketing Expedition Community

#Marketing #Advertising #Business #Leadership #Productivity #Profitability #CompanyCulture #Entrepreneur #Entrepreneurship #WordOfMouth #GrowYourBrand #PublicSpeaking #Technology #Peppershock #MarketingExpedition

Hosted on Acast. See acast.com/privacy for more information.

Increasing Your Sales in Good & Bad Economic Times with Terry Hansen | Marketing Expedition Podcast

Thu, 04 Jun 2020 17:30:52 GMT

We are excited to have Terry Hansen, President of The Hansen Group Company, a sales performance improvement firm, as this week's guest. Terry trains business owners and their sales teams on how to increase sales in good AND bad economic times.

00:00 - 00:34 Join The Marketing Expedition

00:34 - 00:55 Your Host Rhea Allen

00:55 - 02:50 Special Guest Terry Hansen

02:50 - 05:09 Cold Calling

05:09 - 07:46 The Ideal Client

07:46 - 08:27 Sales Training

08:27 - 11:20 Getting New Business in the Door

11:20 - 15:12 Influencer Marketing vs. Affiliate Marketing

15:12 - 20:20 Terrys Master Class

20:20 - 22:23 3 Tips for Succeeding Without Money

22:23 - 26:50 Mentors

26:50 - 29:40 Terry’s FREE Master Class! http://hansenuniversity.com/bigquestion1

29:40 - 34:16 Where does Terry see Himself in 5 Years

34:16 - 35:05 Thank You, Terry Hansen

35:05 - 35:13 Join The Marketing Expedition

#Marketing, #Advertising, #Branding, #Peppershockmedia, #training, #sales, #goodeconomy, #badeconomy, #coldcalling, #ideaclient, #Newbusiness, #InfluencerMarketing, #AffilliateMarketing, #MasterClass, #Mentoring, #Influencers

Hosted on Acast. See acast.com/privacy for more information.

Being a Chief Motivational Officer with Dr. Mindi Anderson | Marketing Expedition Podcast

Thu, 21 May 2020 15:29:02 GMT

We are excited to have Dr. Mindi Anderson of Maximize Solutions - Business Consulting and Coaching as this week's guest. Working as a Chief Motivational Officer', Dr. Anderson is also a veteran, volunteer firefighter, and an advisory board member for the Idaho Women's Business Center. We talk about setting yourself apart and growing your business.

00:00 - 00:33 The Marketing Expedition Podcast

00:44 - 00:50 Your Host Rhea Allen

00:50 - 01:00 Welcome Dr. Mindi Anderson

01:00 - 02:35 About Dr. Mindi Anderson

02:35 - 03:00 Being a Chief Motivational Officer

03:00 - 03:45 About her company: Maximize Solutions - Consulting, and Coaching

03:45 - 05:00 Being a veteran advisory board member for the Idaho Women's Business Center

05:00 - 07:07 What’s it like being a Dr.

07:07 - 07:48 Greatest Strengths

07:48 - 09:30 Best Marketing Tactics

09:30 - 11:00 Keys to Linkedin

11:00 - 12:00 Succeeding thanks to Marketing Audits

12:00 - 14:32 Wingman

14:32 - 16:58 Goals and Aspirations

16:58 - 20:26 Setting yourself apart

20:26 - 24:04 How to grow your business

24:04 -25:38 Reach out on LinkedIn or on https://maximizesolutions.org/

25:38 - 27:00 https://themarketingexpedition.com/

27:00 - 29:49 Most Memorable Military Career Moment

29:49 - 31:21 Thank you, Dr. Mindi Anderson

31:21 - 31:39 For more visit https://themarketingexpedition.com/

#Marketing #Advertising #Business #ChiefMotivationalOfficer #Consulting #Coaching #Branding #Veterans #Military #WomenInBusiness #Idaho #LinkedIn #MarketingAudits #LifeGoals #GrowYourBusiness #maximizesolutions #peppershockmedia

Hosted on Acast. See acast.com/privacy for more information.

Networking with Shelly Yorgesen of The Veranda Network | Marketing Expedition Podcast

Thu, 07 May 2020 14:40:40 GMT

Today we’re sharing with you a special conversation from a Facebook live interview with Shelly Yorgesen, Founder of The Veranda Network. An online group of businesswomen who support each other and help each other grow in business and life. We talked about relationships, Sales, Marketing, Networking and so much more.

00:00 - 00:33 Join The Marketing Expedition Community

00:33 - 01:00 Introduction

01:00 - 02:10 Welcome Shelly Yorgesen

02:10 - 04:00 Global Networking

04:00 - 07:25 Givent Executive Networking Events

07:25 - 10:59 Share your Businesses Story

11:01 - 14:50 How to Grow your Businesses Without Technology

14:50 - 17:25 Favorite way to Market

17:25 - 20:06 Fingertip Marketing

20:06 - 21:28 Givent Executive Network and the Veranda Virtual Network.

21:28 - 22:04 Thank you Shelly Yorgesen

22:05 - 22:24 Join The Marketing Expedition Community

#Business #network #networking #peppershockmedia #marketing #marketingexpedition #verandanetwork #womeninbusiness #sales #relationship #advertising #virtual #zoom #technology #globalnetworking #idaho

Hosted on Acast. See acast.com/privacy for more information.

Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer | Marketing Expedition Podcast

Thu, 23 Apr 2020 19:46:34 GMT

Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho's largest law firm. His practice areas include cybersecurity, privacy, Social Media ("SoMe"), internet law, e-commerce, technology and software licensing, patent counseling, trademarks and domain names, copyright, Information Technology ("IT"), media law, computer law, trade secrets, and related transactional work and litigation. Brad is also a published novelist. His debut novel The Cure was published by NYC-based Diversion Books. http://www.diversionbooks.com/books/the-cure/Contact information:

Brad Frazer208-388-4875bfrazer@hawleytroxell.com

00:00 - 00:44 Sign up now for The Marketing Expedition Podcast

00:44 - 01:49 Welcome Brad Frazer

01:49 - 03:50 Working at the Boise law firm Holly Troxel

03:50 - 06:54 Music

06:54 - 09:09 Keys to Marketing and Branding

09:09 - 12:31 Protecting your Brand

12:31 - 17:21 Legal Service to help you Protect your Brand

17:21 - 28:08 Privacy and Cybersecurity

28:08 - 32:48 Brad Frazer Novel: The Cure

32:48 - 33:47 Marketing guru Rhea Allen

33:47 - 35:01 One Hour Free Initial Consultation with Brad Frazer

35:01 - 36:20 Thank you, Brad

36:20 - 36:38 Sign up now for The Marketing Expedition Podcast

Hosted on Acast. See acast.com/privacy for more information.

Leverage Your Time To Earn Extra Income With Side Hustle Nation | Marketing Expedition Podcast

Thu, 09 Apr 2020 14:15:31 GMT

In today's episode, we had the pleasure of talking with Nick Looper of Side Hustle Nation. We discuss everything from marketing tips to side hustles and staying active during the COVID-19 crisis. You can learn more about Nick Looper and Side Hustle Nation at www.sidehustlenation.com

00:00 - 00:33 Sign up for The Marketing Expedition.com

00:49 - 01:00 Welcome Nick Loper

01:00 - 02:32 Side Hustle Nation

02:32 - 2:42 Shoes

02:42 - 04:51 Side Hustles

04:51 - 05:41 The secret to Happiness

05:41 - 07:21 COVID-19 and the side hustle

07:21 - 11:49 Giving back and saying Thanks

11:49 - 13:17 Family life

13:17 - 15:09 Zoom, Technology and Free Time

15:09 - 19:33 How to avoid trading dollars for hours

19:33 - 20:24 Side Hustle Nation Facebook Group

20:24 - 24:52 Marketing Tips

24:52 - 25:13 Thank you, Nick Loper

25:13 - 25:42 Sign up for themarketingexpedition.com

Hosted on Acast. See acast.com/privacy for more information.

Top 20 Tips For Virtual Meetings From Home | Marketing Expedition Podcast

Wed, 01 Apr 2020 17:07:05 GMT

With so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one yet!

01:40Aim high!

02:20Children are to be seen…(or not?)

02:57Is this thing on?

03:08Luke, I am NOT your father...

03:33You’ve got to have more power!

04:00Feeling a little wired?

04:20Hot topic: hot-spot!

05:07Upstream and downstream.

05:35Who let the dogs out?

06:36Stay LIT, like literally.

07:04Staying put, while staying home.

07:41“You’re bleeding me dry!”

08:27To stream, or not to stream...

09:15Give your laptop what it wants.

09:42It’s okay to wine.

10:412P or not 2P.

11:14Did everyone hear me say that?

12:22Day jammies, night jammies.

13:22Proper linkage.

14:08You can’t get pulled over in your living room.

14:48Bonus tip!

P.S. If you need help with marketing your business or converting your event into a virtual event, Peppershock is here to help you with that, we can also help you promote your virtual event or produce videos for you to showcase on your virtual event. We can help you boost your online advertising and keep your business alive as best as we can. We have an experienced and nimble design team totally used to working from home already at least once a week before all this cra-cra… we have video producers, social media and copywriters, Zoom pros and Google Hangout, Skype, or whatever your preferred platform… we got this! We are able and ready to help you from start to finish. Let’s get creative on how we can help you keep your business alive during this C-19 quarantine! Book a virtual 15-minute meeting with Rhea to discuss YOUR next potential pivotal project: www.peppershock.com/book-rhea

Hosted on Acast. See acast.com/privacy for more information.

How To Stay In Business During The COVID19 Disaster | Marketing Expedition Podcast

Thu, 26 Mar 2020 15:15:21 GMT

00:18 - 03:30 Introducing your host Rhea Allen

03:30 - 6:40 Navigating the Quarantine and Zoom

06:40 - 09:29 Supporting local restaurants and businesses

09:30 - 13:00 TLC (Technology, Leadership, and Communication)

13:00 - 16:13 In-depth dive into Google and Zoom

16:15 - 17:58 Staying organized with Tax and loan documents

17:58 - 22:13 Amazon and Supporting local

22:13 - 23:36 Keeping tabs on Friends

23:36 - 26:44 5 R’s

26:44 - 27:04 Wrap it up and Thank you

Hosted on Acast. See acast.com/privacy for more information.

The F* Word Makes All The Difference | Marketing Expedition Podcast

Thu, 12 Mar 2020 14:02:12 GMT

In this episode of the Marketing Expedition Podcast, Rhea is joined by Sarah Cortez, creator of The F* Word Makes all the Difference.

00:00 - 00:23 Intro Sarah Cortez

00:24 - 00:50 Welcome Sarah

01:33 - 02:48 The F word

02:56 - 05:27 Developing business in the real estate world

06:05 - 08:01 The F word

08:04 - 09:12 Tracking opportunities and building relationships

09:14 - 10:33 Closing rates

10:33 - 11:30 Vegas

11:31 - 15:22 Becoming a Pilot

15:33 - 17:56 Words of Wisdom for Salespeople

18:11 - 18:38 How to contact Sarah

18:38 - 19:00 Closing remarks

Hosted on Acast. See acast.com/privacy for more information.

Websites, Wellness, and Women in Business | Marketing Expedition Podcast

Wed, 08 Jan 2020 14:50:18 GMT

Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!Podcast notes:

Intro - 00:00

Host Rhea Allen - 00:18

Welcome, Booke Lacy - 00:35

About Brooke - 00:41

Jayla Digital - 01:10

Brookes beginning - 02:30

Living in Idaho - 04:38

Working for Albertsons Tech Support - 05:28

Starting Tech Savy - 06:18

Generating Business - 08:32

Accelerating Word of Mouth - 11:36

Keys to Networking - 12:23

Mentors - 13:20

Ideal Clients in the Tech World - 15:40

Designing Mobile-First - 20:30

Mental Wellness Life Podcast - 24:22

Overcoming Challenges - 29:58

Being an Entrepreneur - 36:05

Closing Remarks - 42:38

Thank You - 42:58

Hosted on Acast. See acast.com/privacy for more information.

Pod-Swap with Matt Deitz | Marketing Expedition Podcast

Wed, 11 Dec 2019 19:49:30 GMT

We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information, and ways to build your brand and bottom line! Take a listen!

Podcast notes: Intro - 00:00

Host Rhea Allen - 00:18

Welcome, Matt Dietz - 00:40

About Matt Dietz - 00:45

Matts Insurance Business - 02:00

How to make Insurance Appealing - 02:22

Matts Podcast (Simply Explaining Insurance) - 02:37

How podcasting has helped Matts business - 04:38

Matts Personal Podcast - 05:21

Working Outside of Idaho - 08:24

How Matt got to Idaho - 09:40

Idaho Growth - 10:20

How Matt Generates New Business - 11:38

Referrals - 12:20

Standing out from the Competition - 14:15

Running a Business - 15:30

Favorite Book - 17:00

Marketing and Technology - 19:50

Ideas of the Future - 22:40

Cultivating Online Reviews - 28:40

Learn about Rheas’ Business - 35:00

The early days of Peppershock - 35:44

Hybrid Agency Trailblazers - 39:30

Social Media - 41:00

How to best Market to Consumers - 42:24

2020 Marketing Trends For The New Year - 42:36

How to know what people will respond to - 46:19

The Peppershock Crew - 49:54

Tips for acquiring new Business - 51:20

Peppershock Small Business of the Year - 55:20

What do you love about what you do - 56:38

Culture and Brand Camp - 58:55

Rhea’s Book - 1:00:30

Storytelling and Word of Mouth - 1:02:43

Future of Peppershock - 1:08:38

Thank you, Mark Dietz - 1:11:55

Hosted on Acast. See acast.com/privacy for more information.

Market yourself through writing with Stacy Ennis | Marketing Expedition Podcast

Thu, 21 Nov 2019 23:01:51 GMT

Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach, and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!Take a listen!

Podcast notes:

Intro - 00:20

Welcome, Stacy Ennis - 00:35

About Stacy Ennis - 00:45

Training and helping future Authors - 01:16

Ted X talk - 02:15

Writing her book: Growing Influence 04:35

How the book has changed her life - 06:13

What books can do for you - 06:50

Growing Influence - 09:04

The success of her book! - 10:00

Finish That Book: an online course - 12:08

Stacys next book - 13:48

Workshops - 15:32

Training through Next Level Women Leaders - 16:49

Building your personal Brand through books - 17:23

Rhea's experience working with Stacy - 19:53

Cultivating daily habits - 22:22

Otter.AI - 22:39

Closing remarks - 26:00

How to contact Stacy - 26:35

Thank you, Stacy - 26:44

Hosted on Acast. See acast.com/privacy for more information.

Creating a Unique and Successful Business with Christian Kilpatrick | Marketing Expedition Podcast

Thu, 10 Oct 2019 18:02:53 GMT

Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth, and more have helped him in creating a unique and successful business. Take a listen!

Podcast notes: Intro - 00:20

Welcome in Christian Kilpatrick - 00:28

About Christian Kilpatrick - 00:38

HealthWise and what is it - 3:05

Where Brick6 Creative came from - 4:02

What is Brick6 Creative - 5:39

Behind the Legos - 11:15

Listening and Communication tips - 14:46

PO Statements - 16:45

Starting a business in 2019 - 18:10

Epic Team Building Workshops - 19:48

Branding and creating a presence for Brick6 - 21:07

Focusing on LinkedIn and Social Media - 22:18

Creating a meetup group - 24:05

Keys to Networking - 24:45

Being an ambassador for your business - 25:52

Word of Mouth Advertising - 27:35

Final Thoughts - 30:00

Thank you, Christian Kilpatrick - 30:30

Contact Info - 30:40

Hosted on Acast. See acast.com/privacy for more information.

Q & A with Genny Heikka | Marketing Expedition Podcast

Mon, 09 Sep 2019 14:19:55 GMT

Q & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media

Hosted on Acast. See acast.com/privacy for more information.

Peppershock Media President/CEO Rhea Allen Shares Her Story | Marketing Expedition Podcast

Tue, 25 Jun 2019 20:21:17 GMT

Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community!

Welcome Rhea Allen - 00:17

Early years - 00:57

Channel 6 News Intern - 01:50

TV production for Channel 12 - 02:29

Meeting Drew - 04:06

Moving to Seattle - 04:44

Starting Peppershock - 05:42

Full time at Peppershock - 08:12

First son Emerson! - 09:25

Peppershock team - 10:01

Downtown Nampa Office - 10:47

What Peppershock does - 11:54

Rheas background - 13:13

Fun, Fame and Fortune - 17:54

Peppershcock values - 19:18

Taking risks - 20:34

Overcoming challenges - 21:54

Summary - 25:40

Hosted on Acast. See acast.com/privacy for more information.

Dave & David from Small Business Development Center & Idaho BizCast | Marketing Expedition Podcast

Tue, 25 Jun 2019 20:17:51 GMT

Listen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids's expertise. Take a listen!

Welcome Rhea- 00:19

Welcome in David and Dave- 00:26

David and Dave introduce SBDC - 01:12

How do you grow your brand through Marketing - 03:17

Business model canvas - 05:00

Lean essentials sprint class - 11:28

Business succession rates - 13:59

SBA Emerging leaders program - 15:14

Who does the SBDC help? - 17:54

Federal agencies giving grants for Idaho tech companies - 18:50

Dave and David Podcast - 22:24

SBDC success story - 26:42

How to contact SBDC - 31:17

Final Words - 32:00

#Business #Culture #Brand #Peppershock #Media #Advertising #Podcast #Dave&David #Marketing #SBDC

Hosted on Acast. See acast.com/privacy for more information.

Transforming Company Culture with Ron Price of Price Associates | Marketing Expedition Podcast

Mon, 13 May 2019 17:14:07 GMT

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about transforming your companies culture as well as Ron Price's expertise. Take a listen!

Welcome Ron - 00:42

What inspires a Chief Culture Officer - 01:26

Helping leaders reach their full potential - 03:08

Working around the world - 06:15

Marketing is about Impressions - 08:24

Books are business cards - 09:13

Passing the baton - 14:53

Using assessments in your business - 16:11

Why people do what they do? - 19:33

The Price Associate team - 22:44

The Complete Leader program - 25:42

Ron Price, Author - 30:12

Final words - 34:02

Hosted on Acast. See acast.com/privacy for more information.

Ron Price - Culture And Brand Camp Speaker | Marketing Expedition Podcast

Tue, 07 May 2019 16:19:50 GMT

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about the Culture and Brand Camp event as well as Ron Price's expertise. Take a listen!

Podcast notes:

Going back aways - 00:35

History of Price Associates - 01:23

Price Associates around the World - 02:25

Nampa, Idaho roots - 03:46

Culture and Brand Camp - 05:08

What to expect from Ron - 05:46

What your clients are looking for - 07:20

Who's speaking at the Culture and Brand Camp - 08:32

Importance of Branding - 09:22

Behavior style - 12:23

Working with a new client - 14:02

Working with leaders - 15:00

New cohort's in Boise - 17:10

Ron Price, Author - 18:45

What's next? - 22:40

Culture and Brand Camp info - 23:48

Hosted on Acast. See acast.com/privacy for more information.

Melissa DeLuca - Executive & Business Coach | Marketing Expedition Podcast

Thu, 25 Apr 2019 17:48:46 GMT

Listen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen!

Podcast notes: About Melissa DeLuca - 00:35

Integrative sales - 3:36

People and process - 5:13

Google Culture - 6:08

Why Idaho? - 8:57

HR executive - 10:00

Coaching - 10:58

Peppershock pow wow, P2 values - 12:30

Transition coaching - 14:12

Stalled or stuck - 15:54

Job found you, career itchy feet - 16:06

Transition or transformation -16:28

Mindset - 26:57

Power of the breath - 27:34

Marketing strategies, building brand - 18:59

Social media, I am the brand - 20:53

Online presence, consistent - 22:04

Focusing on LinkedIn - 23:48

Testimony - 24:26

Referrals - 25:43

Contact information - 27:13

Willow! - 27:40

Hosted on Acast. See acast.com/privacy for more information.

Melissa DeLuca - Culture & Brand Camp Speaker | Marketing Expedition Podcast

Tue, 23 Apr 2019 19:20:47 GMT

Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen!

Podcast notes:

A little about Melissa - 00:59

Brand experience - 5:50

DeLuca and Willow - 6:55

Creative Process - 9:10

Newmarket - 10:22

Looking forward to Culture and Brand Camp - 11:33

Transformation of work - 12:25

Greatest influence - 10:42

Culture and Brand Camp information - 14:45

Hosted on Acast. See acast.com/privacy for more information.

Marketing Consultation with Leslie Brown | Marketing Expedition Podcast

Tue, 26 Mar 2019 16:09:03 GMT

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen!

Podcast notes:

About Leslie Brown - 00:32

Why does radio work? - 1:28

Radio research - 2:36

The high rate of return - 4 keys of advertising - 3:09

Consistency - 6:01

Consistent and concise - 8:34

Media in different ways - 10:15

Call to action examples - 10:49

How to be more creative - 12:43

Jingle - 14:43

Successful Campaigns - 15:34

Words of wisdom - 24:26

Tell us what you want - 26:15

Hosted on Acast. See acast.com/privacy for more information.

Improve your Public Speaking with Kirsten Holmberg | Marketing Expedition Podcast

Tue, 12 Mar 2019 15:02:56 GMT

Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen!

Podcast notes:

About Kirsten Holmberg - 00:53

What does it take to be a TedX Boise speaker? - 1:58

Clients - 3:11

Public speaking coaching location - 5:56

Coaching executives - 7:54

Slide presentation - 8:33

Idaho Speakers Bureau - 11:15

Ability to communicate - 13:53

Public speaking tips - 15:48

Corporate clients - 19:24

Communicating with executives - 22:05

Contact -24:32

Coaching sessions - 25:19

Why do you do what you do? - 26:34

Hosted on Acast. See acast.com/privacy for more information.

Appraising your Business with Pete Butler of Valtrend | Marketing Expedition Podcast

Mon, 04 Mar 2019 15:01:17 GMT

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen!

Podcast notes:

How Valtrend got started - 1:05

What goes into valuing a business? - 1:45

ESOP - 3:22

Litigation support - 3:56

Understanding the value of a company - 5:15

Steps to take to increase the value of the company - 6:08

Recurring Revenue - 7:53

Marketing perspective (selling a company) - 8:26

Ownership of business building, risky? - 11:06

Process of company evaluation - 13:01

Privately owned businesses vs. publicly owned businesses - 15:21

Mergers and acquisitions -17:19

Exiting strategies -18:47

What makes a company valuable - 20:12

Culture value - 22:38

Examples of evaluations - 23:31

Recommendations - 25:15

Contact - 26:10

Hosted on Acast. See acast.com/privacy for more information.

Management Consulting with Joe Mikitish | Marketing Expedition Podcast - Episode 13

Thu, 28 Feb 2019 21:17:11 GMT

Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business to thrive. Take a listen!

Podcast notes:

Who is Joe Mikitish? - 1:06

Marketing Needs Assessment - 4:37

Kerdos - 5:00

Follow up - 7:22

Culture-Driven - 8:19

Long-distance culture in a company - 9:06

Incorporating Kerdos into your company - 11:31

Story Telling - 13:09

Why businesses fail - 15:07

Selling one thing vs. all of it - 16:27

Clients - 17:58

Marketing Assessment Success Story - 19:55

Word of mouth - 26:00

Words of wisdom, brand, and bottom line - 24:10

Contact Joe - 24:48

Hosted on Acast. See acast.com/privacy for more information.

Recruiting the Talent You Need with Allison Cunningham | Marketing Expedition Podcast — Episode 14

Wed, 06 Feb 2019 16:08:27 GMT

Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen!

Podcast notes:

How Allison Cunningham got started - 1:02

What makes a business - 2:54

Who is Talent Spark? - 4:43

Passive candidate - 6:30

Hiring local - 8:00

Behavioral-based interviews - 8:43

Hogan Assessment - 9:24

Technical assessment, Idaho Department of Labor - 10:42

Talent Spark clients - 11:12

Employee branding - 14:07

Levels of hire - 18:12

Recruiting Process Outsourcing (RPO) - 19:32

The benefit of hiring a recruiter (salespeople) - 20:30

Tips, tricks and tools on employee culture - 23:28

Recruiting is a business decision - 26:30

Other resources - 28:44

Hosted on Acast. See acast.com/privacy for more information.

Personal Branding with Genny Heikka | Marketing Expedition Podcast — Episode 12

Thu, 25 Oct 2018 20:52:17 GMT

Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen!

Podcast notes:

• What makes Genny Heikka an expert in Personal Branding – 1:00

•Personal Branding – the tree analogy- 3:25

•Company brands and Personal Brands - 4:35

•How Genny engages with people -6:07

•The four phases of Personal Branding-7:16

•Find your passions. Don’t fake them - 8:20

•How long does it take to go through the 4 phases? – 10:23

•What are some of the things you work through in your company workshops? - 11:29

•The benefits of discovering your strengths and weaknesses -16:00

•What are the benefits of having a coach? - 19:07

•Does the coach have a coach? - 20:22

•History of “LIFT” (Live, Inspired, Fearless, Thriving) an annual conference held in January - 26:10

•Liftedhigh.org for more information about LIFT- 27:32

•Where do you see yourself in 5 years? – 27:53

•Advice, tips and tricks - 32:20

•Other resources – 34:16

Hosted on Acast. See acast.com/privacy for more information.

Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11

Thu, 25 Oct 2018 20:32:09 GMT

Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen!

Podcast notes:

•What is a Marketing Needs Assessment? – 1:29

•All entities including Non-Profits need an assessment - 2:23

•Needs assessment process - 3:27

•Examples of what a Marketing Needs Assessment can uncover – 5:10

•SWOT analysis -6:24

•Surveys, Interviews, and Focus Groups- 6:36

•Data Interpretation – 7:20

•Summarized analysis of our findings- 7:45

•The importance of a third party analysis – 8:20

•Example of how to use the data to provide opportunities - 8:48

•Identifying your strengths and weakness to help set your goals - 10:18

•Identify your primary target audience through an Empathy Map – 11:00

•Top of mind awareness - 12:15

•Surveying your current customers and use them as examples– 13:21

•Bleach analogy – 14:24

•Identify your objectives – 15:43

•Tactics for reaching your audience - 16:02

•Setting the stage for customer acquisition costs/lifetime value - 16:41

•Is your strategy working or do you need a course correction? – 16:54

•Marketing automation and tracking - 17:35

•Helping you think through your strategy and tactics - 18:34

•Implementation process, how we can help - 19:55

•Prioritizing 21:12

•Other resources – 22:35

Hosted on Acast. See acast.com/privacy for more information.

Marketing Audits & You with Rhea and Drew Allen | Marketing Expedition Podcast — Episode 10

Fri, 07 Sep 2018 15:49:50 GMT

Listen as Rhea Allen is joined by Drew Allen, Principal | Creative Director of Peppershock Media. In this podcast, you will learn how Rhea and Drew use Marketing Audits to create winning strategies for their clients. Find out how Peppershock Media uses an arsenal of tools to help clients discover what’s working and what’s not in their current marketing strategy. Client, Bill Klevenberg, CEO of Mobility Helpdesk speaks to the value he received from his Marketing Audit. Take a listen!

Podcast notes:

•What we cover in a Marketing Audit – 1:51

•Looking at your Marketing Strategy – 2:14

•Why looking at your audience is important – 2:52

•Empathy maps, putting thought into your target audience – 3:59

•Are you speaking to your target audience? – 4:54

•Why we do the Stop, Start, Keep exercise – 5:26

•Determine your goals- why are you doing what you are doing? – 5:53

•Looking at the Lifetime Value and Customer Acquisitions cost – 7:18

•Tools that gauge Lifetime Value and Customer Acquisitions costs – 8:39

•Measure what you treasure – 10:50

•What’s working well – 12:13

•Working together as a team – 14:00

•Client Bill Klevenberg, CEO from Mobility Helpdesk speaks to the value he received from his Marketing Audit – 15:14

•The importance of a Marketing Audit or Needs Assessment when collaborating with your business – 17:39

•Marketing is like building a house, you need a plan – 21:36

• If you want more information about our Marketing Audits – 23:31

•Other resources –23:58

Hosted on Acast. See acast.com/privacy for more information.

What is Healthy Conflict Anyway? with Chris Taylor | Marketing Expedition Podcast — Episode 09

Tue, 24 Apr 2018 15:56:29 GMT

Listen as Rhea Allen is joined by Chris Taylor, CEO of Fisher's Technology. In this podcast, you will learn how he helped Fisher's Technology quadruple in size and gain many awards including "Idaho's Best Places to Work." Find out who Chris Taylor is and how he helped lead Fisher's to success. How do happy employees create happy customers? Take a listen!

Podcast notes:

Who is Chris Taylor? - 1:02

How Chris turned Fisher's around - 3:14

Things that have contributed to the growth and success of Fisher's - 5:11

The expansion of Fisher's - 6:25

How Fisher's hires the right people to fit their company culture - 7:40

How to tell when it's not a good fit! - 9:42

What are someday goals? - 11:08

How Fisher's creates fun in the workplace - 11:45

Business after hours - 13:25

Idaho's Best Places to Work - 14:08

What to expect when you become a client of Fisher's - 15:40

Problems are opportunities to make it right - 17:40

Chris Taylor's favorite moments at Fisher's - 18:25

Culture & Brand Camp - 20:45

Like what you hear? Meet Chris Taylor at our Culture & Brand Camp! Sign up today at www.peppershock.com/events.

Hosted on Acast. See acast.com/privacy for more information.

Thriving in a Sea of Service with Dan Harrington | Marketing Expedition Podcast — Episode 08

Tue, 03 Apr 2018 16:47:52 GMT

Listen as Rhea Allen is joined by Dan Harrington, CEO of NLP Secure & MaxGiving. Find out how Dan incorporates fun in the workplace that makes a difference in his team, and leaves a positive impact on the non-profit organizations his company gets to work with through MaxGiving.

Podcast notes:

What is NLP Secure & MaxGiving - 0:31

What sets NLP Secure apart from other companies - 2:10

How MaxGiving helps people and our community - 3:06

The team behind NLP Secure and MaxGiving - 4:34

Activities and team building that build your company culture - 6:06

About non-profit fundraising - 8:22

How companies can build their brand through non-profit organizations - 9:18

Dan's story - 11:15

Giving and making the world a better place through MaxGiving - 14:19

MaxGiving projects - 16:15

How to connect with Dan - 17:58

Links:

To take advantage of the marketing review special offer: www.peppershock.com/marketing-reviewListen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Hosted on Acast. See acast.com/privacy for more information.

"Yes, and..." with Guest Megan Bryant of Zip Zap Zop | Marketing Expedition Podcast — Episode 07

Wed, 28 Mar 2018 21:14:16 GMT

Listen as Rhea Allen is joined by Megan Bryant, humor enthusiast and Co-Owner of Zip Zap Zop. Megan Bryant is a comedian, improv instructor, and award-winning author of her autobiography, "Not My Plan." In this Podcast, you will learn how having fun with your team creates a unique culture that everyone will love!

Podcast notes:

What is Zip Zap Zop? - 1:00

Improv in the corporate world - 2:08

Team building through improv - 3:27

Before Zip Zap Zop - 4:36

How improv impacts company culture - 7:45

The premise of "Yes, And..." - 8:22

Megan's autobiography - 11:23

Working with non-profit organizations - 13:03

Reuniting with her birth daughter - 13:35

Being a mom of 4 - 15:08

What's keeping her busy - 16:12

Megan's workshops - 17:14

How improv helps corporate settings - 19:47

Simultaneous conversation - 21:47

Meet Megan Bryant (Events) - 25:18

Links:To take advantage of the marketing review special offer: www.peppershock.com/marketing-reviewListen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud or iTunes. To make sure you don’t miss out on an episode subscribe here!

Hosted on Acast. See acast.com/privacy for more information.

Strengths And Superpowers With Guest Sheli G | Marketing Expedition Podcast — Episode 06

Tue, 13 Mar 2018 18:09:08 GMT

Listen as Rhea Allen is joined by Sheli G, CEO of Women Ignite International. Women Ignite is a movement Sheli and her team have created, complete with an annual conference, networking events, and more. Sheli has been inspiring and educating businesses, teams, and individuals for the past 20 years. In this podcast, you will learn why culture and team building can lead to a successful brand.

Podcast notes:

Strength finders - 1:08

Sheli's Adventures - 2:55

Working and collaborating with teams - 3:46

Ignite Your Life show - 4:52

What is Women Ignite International? - 5:52

Sheli's book - 6:57

Marketing books - 9:46

Women Ignite Conference - 10:37

Millennials in the workplace - 13:05

Advice for millennials - 15:28

Hosted on Acast. See acast.com/privacy for more information.

Why Graphic Design Matters | Marketing Expedition Podcast — Episode 05

Mon, 29 Jan 2018 16:33:17 GMT

What is Graphic Design? Graphic design is all around us. Everything that we see started out as a creative idea. The role of a graphic designer is to visually communicate a message and tell a story. Why is it important? Graphic design simply helps society function visually. If we didn’t have road signs, we wouldn’t know how to get anywhere. Listen as Drew and Rhea interview some of the Peppershock Art Department crew(Angie Scobby, Art Director, and Sierra Zuberer, Graphic Designer)and learn more about how design affects your life and why you need it!

Hosted on Acast. See acast.com/privacy for more information.

7 Reasons You Need A Marketing Review | Marketing Expedition Podcast — Episode 04

Fri, 15 Dec 2017 22:30:09 GMT

Are you optimizing your marketing strategy and maximizing your return on marketing investments? What steps are you taking to safeguard against costly mistakes? Do you know your strengths and weaknesses? When's the last time you had a marketing review conducted? Learn why having a marketing review might be the best thing you can do for your brand and your bottom line.Listen as Drew and Rhea Allen of Peppershock Media discuss 7 reasons why you need a marketing review. They break down what exactly a review looks like and what you’ll gain by taking a closer look at your company’s past, present, and future.

Podcast Notes:

What is a marketing review and what’s the point? 1:05

The 7 Reasons 2:45

1 - Optimization 3:00

Investigating internal factors 5:23

Setting S.M.A.R.T.E.R. Goals 6:42

Researching external factors 8:50

2 - Testing 8:48

3 - Accountability 11:10

4 - Benefits 13:00

5 - Opportunities 14:54

6 - Targets 15:52

7 - Enhance 19:04

Special offer for podcast listeners 20:48

Links:To take advantage of the marketing review special offer: https://www.peppershock.com/marketing-reviewListen to more podcasts: https://www.peppershock.com/marketing-expedition-podcasts/Check out Rhea’s marketing expedition webinars: https://www.peppershock.com/webinars/Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud. To make sure you don’t miss out on an episode subscribe here!

Hosted on Acast. See acast.com/privacy for more information.

5 Essential Marketing Videos Your Company Needs | Marketing Expedition Podcast — Episode 03

Wed, 29 Nov 2017 21:45:34 GMT

Web video content will dominate the internet in the years to come. According to a study by Cisco, it is estimated that by 2019 roughly 80% of the world’s web traffic will be video. With so much video floating around the web, how will you ensure that the right people are seeing YOUR video? Or more importantly, do you even have a web video for your business yet?Listen as Drew and Rhea Allen of Peppershock Media discuss 5 essential videos you need for marketing your business. They give examples of well-produced videos and share tips & tricks for getting an ROI from your business marketing videos.

Episode 03 | Show notes

Example video links:

Yeti - 180 Out - https://youtu.be/Xh-XSPiYFps

Dove - You’re more beautiful than you think - https://youtu.be/XpaOjMXyJGk

Hosted on Acast. See acast.com/privacy for more information.

Content Marketing | Peppershock Marketing Expeditions Podcast — Episode 02

Mon, 02 Oct 2017 20:50:32 GMT

Episode 02 of the Marketing Expeditions podcast explains what Content Marketing is and why you need to be producing plenty of expert content to share with your clients and potential clients. Drew and Rhea give tips and tricks on how best to plan and execute a content marketing strategy. Learn specific tools you can use to help keep your content pipeline flowing.

Hosted on Acast. See acast.com/privacy for more information.

Intro To The Peppershock Marketing Expeditions Podcast | Marketing Expedition Podcast — Episode 01

Tue, 26 Sep 2017 22:02:01 GMT

Welcome to Episode 01 of the Marketing Expeditions podcast. In this episode Drew and Rhea Allen of Peppershock Media introduce themselves, give a brief history on what qualifies them to discuss marketing, entrepreneurship, and business in general. Subscribe to keep up to date on growing your brand and your bottom line through strategic storytelling.

Hosted on Acast. See acast.com/privacy for more information.