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		<title><![CDATA[Marketing & Mochas]]></title>
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		<copyright>Collaborative Studios</copyright>
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		<itunes:summary><![CDATA[<p>Marketing &amp; Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!</p><p>Hosted by Orelia Baumel.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Marketing &amp; Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!</p><p>Hosted by Orelia Baumel.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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				<title><![CDATA[Marketing & Mochas]]></title>
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			<title>EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism</title>
			<itunes:title>EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism</itunes:title>
			<pubDate>Thu, 02 Oct 2025 07:48:55 GMT</pubDate>
			<itunes:duration>39:13</itunes:duration>
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			<description><![CDATA[<p>In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.&nbsp;</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why it’s not “lead gen versus demand gen” and how the two fit together</li><li>Lee’s framework for a winning demand gen strategy: create, capture, and convert</li><li>How to measure success (and why MQLs should be an indicator, but not the goal)&nbsp;</li></ul><p><br></p><p>If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.</p><br><p>Don’t miss this conversation - it will change the way you think about marketing.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.&nbsp;</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why it’s not “lead gen versus demand gen” and how the two fit together</li><li>Lee’s framework for a winning demand gen strategy: create, capture, and convert</li><li>How to measure success (and why MQLs should be an indicator, but not the goal)&nbsp;</li></ul><p><br></p><p>If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.</p><br><p>Don’t miss this conversation - it will change the way you think about marketing.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION </title>
			<itunes:title>EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION </itunes:title>
			<pubDate>Thu, 07 Aug 2025 05:00:00 GMT</pubDate>
			<itunes:duration>34:00</itunes:duration>
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			<description><![CDATA[<p>In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.&nbsp;</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why it’s time to stop calling it Account-Based Marketing, and what to call it instead</li><li>How to integrate ABM into your broader marketing mix without siloing it</li><li>Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success&nbsp;</li><li>How to use AI to scale your ABM efforts, without losing your human touch.&nbsp;</li></ul><p><br></p><p>If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.&nbsp;</p><br><p>Don’t miss this episode!&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.&nbsp;</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why it’s time to stop calling it Account-Based Marketing, and what to call it instead</li><li>How to integrate ABM into your broader marketing mix without siloing it</li><li>Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success&nbsp;</li><li>How to use AI to scale your ABM efforts, without losing your human touch.&nbsp;</li></ul><p><br></p><p>If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.&nbsp;</p><br><p>Don’t miss this episode!&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>EP12. Copy that Convert, with Ekaterina (Sam) Howard</title>
			<itunes:title>EP12. Copy that Convert, with Ekaterina (Sam) Howard</itunes:title>
			<pubDate>Thu, 26 Jun 2025 04:00:00 GMT</pubDate>
			<itunes:duration>34:24</itunes:duration>
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			<description><![CDATA[<p>In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How to optimise each page in your buyer journey, from demo requests to homepages</li><li>The importance of aligning customer-facing teams to build messaging that resonates</li><li>Sam’s four-step framework for conversion copywriting: research, draft, test, and measure</li><li>How to get to know your audience beyond demographics, by listening to what they actually say</li></ul><p><br></p><p>If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.</p><br><p>🎧 Listen now!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How to optimise each page in your buyer journey, from demo requests to homepages</li><li>The importance of aligning customer-facing teams to build messaging that resonates</li><li>Sam’s four-step framework for conversion copywriting: research, draft, test, and measure</li><li>How to get to know your audience beyond demographics, by listening to what they actually say</li></ul><p><br></p><p>If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.</p><br><p>🎧 Listen now!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>EP11. The Power of Branding, with Natasha Rahman, Snap</title>
			<itunes:title>EP11. The Power of Branding, with Natasha Rahman, Snap</itunes:title>
			<pubDate>Thu, 24 Apr 2025 05:00:00 GMT</pubDate>
			<itunes:duration>25:07</itunes:duration>
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			<description><![CDATA[<p>In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How branding can shorten your sales cycle by building trust and credibility early on</li><li>Why branding and lead generation work better together, not in silos</li><li>The three Cs for a successful campaign: clarity, consistency, customer-centricity</li><li>How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift&nbsp;</li></ul><p><br></p><p>If you're building, or rebuilding, a brand, this episode is full of actionable insights.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How branding can shorten your sales cycle by building trust and credibility early on</li><li>Why branding and lead generation work better together, not in silos</li><li>The three Cs for a successful campaign: clarity, consistency, customer-centricity</li><li>How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift&nbsp;</li></ul><p><br></p><p>If you're building, or rebuilding, a brand, this episode is full of actionable insights.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM ]]></title>
			<itunes:title><![CDATA[EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM ]]></itunes:title>
			<pubDate>Fri, 21 Mar 2025 12:13:44 GMT</pubDate>
			<itunes:duration>29:26</itunes:duration>
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			<description><![CDATA[<p>In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why authenticity matters - how to position your brand based on real strengths rather than overpromising</li><li>The importance of clear brand guidelines so all teams can align their messaging with the rebrand</li><li>How to measure rebrand success, from key metrics to customer perception shifts</li></ul><p><br></p><p>If you're considering a rebrand, this episode is packed with actionable insights.</p><br><p>🎧 Listen now!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>Why authenticity matters - how to position your brand based on real strengths rather than overpromising</li><li>The importance of clear brand guidelines so all teams can align their messaging with the rebrand</li><li>How to measure rebrand success, from key metrics to customer perception shifts</li></ul><p><br></p><p>If you're considering a rebrand, this episode is packed with actionable insights.</p><br><p>🎧 Listen now!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>EP9. Cut Through the Noise with Competitive Positioning, with Talya Heller G., Down to a T</title>
			<itunes:title>EP9. Cut Through the Noise with Competitive Positioning, with Talya Heller G., Down to a T</itunes:title>
			<pubDate>Thu, 30 Jan 2025 06:00:00 GMT</pubDate>
			<itunes:duration>35:25</itunes:duration>
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			<description><![CDATA[<p>Talya Heller G., founder of Down to a T, competitive intelligence &amp; positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How to build a clear, impactful positioning that resonates with your audience</li><li>Practical ways to help sales teams highlight key differentiators with confidence</li><li>Honest and effective tactics to address competitors without losing integrity</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/talyahellermba18?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAiShIIBVZUwVacHrKkPUkG_sUAvwm9xr-Q&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BXEN979tzQPm2MAl4POLEsg%3D%3D" rel="noopener noreferrer" target="_blank">Connect with Talya Heller G. on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Connect with Orelia on LinkedIn</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Talya Heller G., founder of Down to a T, competitive intelligence &amp; positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>How to build a clear, impactful positioning that resonates with your audience</li><li>Practical ways to help sales teams highlight key differentiators with confidence</li><li>Honest and effective tactics to address competitors without losing integrity</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/talyahellermba18?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAiShIIBVZUwVacHrKkPUkG_sUAvwm9xr-Q&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BXEN979tzQPm2MAl4POLEsg%3D%3D" rel="noopener noreferrer" target="_blank">Connect with Talya Heller G. on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Connect with Orelia on LinkedIn</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot]]></title>
			<itunes:title><![CDATA[EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot]]></itunes:title>
			<pubDate>Thu, 16 Jan 2025 06:00:00 GMT</pubDate>
			<itunes:duration>34:43</itunes:duration>
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			<description><![CDATA[<p>How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>The core principles of revenue marketing and its role in driving revenue.</li><li>How to leverage data to develop impactful, ROI-focused campaigns.</li><li>Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate.&nbsp;</li></ul><p><br></p><p>Connect with <a href="https://www.linkedin.com/in/markodonnell4/" rel="noopener noreferrer" target="_blank">Mark on LinkedIn</a></p><p>Connect with <a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia on LinkedIn</a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.</p><br><p>By the end of this episode, you’ll learn:</p><p><br></p><ul><li>The core principles of revenue marketing and its role in driving revenue.</li><li>How to leverage data to develop impactful, ROI-focused campaigns.</li><li>Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate.&nbsp;</li></ul><p><br></p><p>Connect with <a href="https://www.linkedin.com/in/markodonnell4/" rel="noopener noreferrer" target="_blank">Mark on LinkedIn</a></p><p>Connect with <a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia on LinkedIn</a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>EP7. SEO Strategy for Middle and Bottom of the Funnel, with Killian Leahy, ex-Dentsu Ireland </title>
			<itunes:title>EP7. SEO Strategy for Middle and Bottom of the Funnel, with Killian Leahy, ex-Dentsu Ireland </itunes:title>
			<pubDate>Thu, 02 Jan 2025 06:30:53 GMT</pubDate>
			<itunes:duration>34:50</itunes:duration>
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			<description><![CDATA[<p>In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.</p><br><p>By the end of this episode, you’ll learn:</p><ul><li>Techniques for creating valuable, user-focused content that ranks and resonates</li><li>Tips on conducting targeted keyword research and leveraging competitor insights</li><li>Ways to integrate sales insights into SEO content, meeting prospects’ needs at every stage</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/killian-leahy/" rel="noopener noreferrer" target="_blank">Connect with Killian on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Connect with Orelia on LinkedIn</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.</p><br><p>By the end of this episode, you’ll learn:</p><ul><li>Techniques for creating valuable, user-focused content that ranks and resonates</li><li>Tips on conducting targeted keyword research and leveraging competitor insights</li><li>Ways to integrate sales insights into SEO content, meeting prospects’ needs at every stage</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/killian-leahy/" rel="noopener noreferrer" target="_blank">Connect with Killian on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Connect with Orelia on LinkedIn</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>EP6. Mastering LinkedIn to Drive Business Impact, with Arnaud Renoux, The Scalelab</title>
			<itunes:title>EP6. Mastering LinkedIn to Drive Business Impact, with Arnaud Renoux, The Scalelab</itunes:title>
			<pubDate>Wed, 18 Dec 2024 08:26:59 GMT</pubDate>
			<itunes:duration>40:04</itunes:duration>
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			<description><![CDATA[<p>In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.</p><br><p>By the end of this episode, you’ll learn:</p><ul><li>Strategies for structuring content effectively at each stage of the funnel</li><li>Tactics for using LinkedIn to generate leads and convert interest into revenue</li><li>Tips for skill-building to achieve long-term results</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/arnaud-renoux-129aa949/" rel="noopener noreferrer" target="_blank">Connect with Arnaud on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Connect with Orelia on LinkedIn</a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.</p><br><p>By the end of this episode, you’ll learn:</p><ul><li>Strategies for structuring content effectively at each stage of the funnel</li><li>Tactics for using LinkedIn to generate leads and convert interest into revenue</li><li>Tips for skill-building to achieve long-term results</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/arnaud-renoux-129aa949/" rel="noopener noreferrer" target="_blank">Connect with Arnaud on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Connect with Orelia on LinkedIn</a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>S1.EP5 - Journey to Product-Market Fit, with Joseph Borza, EnergyElephant</title>
			<itunes:title>S1.EP5 - Journey to Product-Market Fit, with Joseph Borza, EnergyElephant</itunes:title>
			<pubDate>Thu, 02 May 2024 06:12:06 GMT</pubDate>
			<itunes:duration>33:19</itunes:duration>
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			<description><![CDATA[<p>Joseph Borza, co-founder &amp; CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage.&nbsp;</p><br><p>By the end of this episode, you'll learn:</p><ul><li>What product-market fit is and how to attain it</li><li>Strategies for consistently meeting the ever-evolving expectations of your customers&nbsp;</li><li>How to approach marketing effectively, aligning with your specific growth stage&nbsp;</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/lisaarcher/" rel="noopener noreferrer" target="_blank">Connect with Lisa Cripps on LinkedIn.&nbsp;</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Joseph Borza, co-founder &amp; CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage.&nbsp;</p><br><p>By the end of this episode, you'll learn:</p><ul><li>What product-market fit is and how to attain it</li><li>Strategies for consistently meeting the ever-evolving expectations of your customers&nbsp;</li><li>How to approach marketing effectively, aligning with your specific growth stage&nbsp;</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/lisaarcher/" rel="noopener noreferrer" target="_blank">Connect with Lisa Cripps on LinkedIn.&nbsp;</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman  </title>
			<itunes:title>S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman  </itunes:title>
			<pubDate>Thu, 18 Apr 2024 05:30:51 GMT</pubDate>
			<itunes:duration>21:00</itunes:duration>
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			<description><![CDATA[<p>Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing.&nbsp;</p><br><p>By the end of this episode, you'll learn:</p><ul><li>How to target your most valuable accounts for maximum impact&nbsp;</li><li>Practical steps to implement ABM into your startup’s marketing playbook</li><li>Effective tactics to launch ABM without breaking the bank&nbsp;</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/lisaarcher/" rel="noopener noreferrer" target="_blank">Connect with Lisa Cripps on LinkedIn.&nbsp;</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing.&nbsp;</p><br><p>By the end of this episode, you'll learn:</p><ul><li>How to target your most valuable accounts for maximum impact&nbsp;</li><li>Practical steps to implement ABM into your startup’s marketing playbook</li><li>Effective tactics to launch ABM without breaking the bank&nbsp;</li></ul><p><br></p><p><a href="https://www.linkedin.com/in/lisaarcher/" rel="noopener noreferrer" target="_blank">Connect with Lisa Cripps on LinkedIn.&nbsp;</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>S1.EP3 -  From Local to Global Marketing, with Aline Melleiro Rheinboldt, Vericode</title>
			<itunes:title>S1.EP3 -  From Local to Global Marketing, with Aline Melleiro Rheinboldt, Vericode</itunes:title>
			<pubDate>Thu, 04 Apr 2024 06:00:40 GMT</pubDate>
			<itunes:duration>36:59</itunes:duration>
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			<description><![CDATA[<p>Aline Melleiro Rheinboldt, Marketing Manager, Vericode, delves into the world of B2B expansion and international brand management. In this episode, we’ll explore how startups can establish their brand presence in new international markets.&nbsp;</p><br><p>By the end of this episode, you will:</p><ul><li>Uncover the keys of strategic planning to launch your brand in a new market&nbsp;</li><li>Learn how to develop a clear Go-To-Market roadmap with defined stages and KPIs&nbsp;</li><li>Gain a deep understanding of the marketing tactics that can be leveraged to establish your brand presence in new international markets</li></ul><p><br></p><p>Connect with&nbsp;<a href="https://www.linkedin.com/in/alinemelleiror/" rel="noopener noreferrer" target="_blank">Aline Melleiro Rheinboldt on LinkedIn</a>.&nbsp;</p><br><p>Marketing &amp; Mochas: LinkedIn&nbsp;</p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Aline Melleiro Rheinboldt, Marketing Manager, Vericode, delves into the world of B2B expansion and international brand management. In this episode, we’ll explore how startups can establish their brand presence in new international markets.&nbsp;</p><br><p>By the end of this episode, you will:</p><ul><li>Uncover the keys of strategic planning to launch your brand in a new market&nbsp;</li><li>Learn how to develop a clear Go-To-Market roadmap with defined stages and KPIs&nbsp;</li><li>Gain a deep understanding of the marketing tactics that can be leveraged to establish your brand presence in new international markets</li></ul><p><br></p><p>Connect with&nbsp;<a href="https://www.linkedin.com/in/alinemelleiror/" rel="noopener noreferrer" target="_blank">Aline Melleiro Rheinboldt on LinkedIn</a>.&nbsp;</p><br><p>Marketing &amp; Mochas: LinkedIn&nbsp;</p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>S1.EP2 - Strategies to Turn Cold Leads into Meaningful Connections, with Kieran Conlon, Atlantic Sales Consulting</title>
			<itunes:title>S1.EP2 - Strategies to Turn Cold Leads into Meaningful Connections, with Kieran Conlon, Atlantic Sales Consulting</itunes:title>
			<pubDate>Thu, 21 Mar 2024 07:00:36 GMT</pubDate>
			<itunes:duration>30:11</itunes:duration>
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			<acast:episodeUrl>s1e2-strategies-to-turn-cold-leads-into-meaningful-connectio</acast:episodeUrl>
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			<description><![CDATA[<p>Kieran Conlon, ex-VP Sales, Workhuman, shares the secrets of effective cold outreach. In this episode, we learn the art and science behind creating meaningful connections and convert even the coldest leads.&nbsp;</p><br><p>By the end of this episode, you'll learn:</p><ul><li>Strategic approaches to engage with a cold audience</li><li>How to stand out from competitors by implementing innovative outreach strategies</li><li>Practical steps to develop a winning cold outreach sequence&nbsp;</li></ul><p><br></p><p>Connect with&nbsp;<a href="https://www.linkedin.com/in/kieran-conlon-152936/" rel="noopener noreferrer" target="_blank">Kieran Conlon on LinkedIn</a>.&nbsp;</p><br><p>Marketing &amp; Mochas: LinkedIn&nbsp;</p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Kieran Conlon, ex-VP Sales, Workhuman, shares the secrets of effective cold outreach. In this episode, we learn the art and science behind creating meaningful connections and convert even the coldest leads.&nbsp;</p><br><p>By the end of this episode, you'll learn:</p><ul><li>Strategic approaches to engage with a cold audience</li><li>How to stand out from competitors by implementing innovative outreach strategies</li><li>Practical steps to develop a winning cold outreach sequence&nbsp;</li></ul><p><br></p><p>Connect with&nbsp;<a href="https://www.linkedin.com/in/kieran-conlon-152936/" rel="noopener noreferrer" target="_blank">Kieran Conlon on LinkedIn</a>.&nbsp;</p><br><p>Marketing &amp; Mochas: LinkedIn&nbsp;</p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn&nbsp;</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[S1.EP1 - Marketing & Mochas Trailer ]]></title>
			<itunes:title><![CDATA[S1.EP1 - Marketing & Mochas Trailer ]]></itunes:title>
			<pubDate>Tue, 12 Mar 2024 10:34:15 GMT</pubDate>
			<itunes:duration>1:04</itunes:duration>
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			<description><![CDATA[<p>Ready to level up your B2B tech startup? Get ready to elevate your marketing game and drive your startup towards success. Subscribe now and stay tuned for a boost in your marketing journey.</p><br><p><a href="https://www.linkedin.com/company/marketingandmochas/" rel="noopener noreferrer" target="_blank">Marketing &amp; Mochas: LinkedIn&nbsp;</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn </a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Ready to level up your B2B tech startup? Get ready to elevate your marketing game and drive your startup towards success. Subscribe now and stay tuned for a boost in your marketing journey.</p><br><p><a href="https://www.linkedin.com/company/marketingandmochas/" rel="noopener noreferrer" target="_blank">Marketing &amp; Mochas: LinkedIn&nbsp;</a></p><p><a href="https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/" rel="noopener noreferrer" target="_blank">Orelia Baumel: LinkedIn </a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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