Marketing Transformed

33 - Marketing Lessons From A SAAS Driven World

Wed, 06 May 2020 00:26:28 GMT

SAAS (Software As A Service) businesses are showing explosive growth. In an environment where Docusign’s biggest competitor is paper and pen we look at this and other case studies and what the key attributes are for a marketer to prosper in a SAAS driven world.

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32 - The CMO & CIO - Poised To Lead

Wed, 29 Apr 2020 09:53:53 GMT

In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.

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31 - Human FIRST, Digital Second

Tue, 21 Apr 2020 21:36:37 GMT

Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advise we can put into practice

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30 - Marketers That Thrive In Uncertain Times

Wed, 15 Apr 2020 00:27:46 GMT

Don't sit on the sidelines. Be the catalyst for innovation, we’ve seen great examples of companies taking the challenges head on. But what frameworks can we use to thrive in uncertain times?

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29 - Be Creative And Act With Purpose In A Crisis

Wed, 08 Apr 2020 00:19:57 GMT

Some organisations have changed their business model by force and others have changed what they do because it’s the right thing to do. It’s heartening to talk about brands that we associate with that have a strong purpose and are powerful forces for good as they step into the breach.

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28 - What’s Your Personal Brand?

Wed, 01 Apr 2020 00:49:29 GMT

Does your personal brand do you justice? In this episode we share inspiration and perspective from what we’ve seen work. We highlight diverse approaches to create a personal brand that generates love, intrigue, impact for you and your career. And yes we have to reference Gary Vaynerchuk.

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27 - Marketing Works! (the Brand Turnaround Episode)

Wed, 25 Mar 2020 00:12:42 GMT

As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because It’s often for the better.

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26 - Walking The Tightrope Of Scaling Up (your Business)

Wed, 18 Mar 2020 02:03:07 GMT

“In this show, we dig into the shift from the start-up phase to the heavy lifting scale-up phase. We share personal insights and inspiration for successful scale-ups, what we can learn from failures and the skills marketers need in this space”.

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25 - Start Ups, Scale Ups And Marketing Lessons

Wed, 11 Mar 2020 02:43:56 GMT

Start ups - which ones stand out to us? What makes a serial entrepreneur successful? We share personal stories of entrepreneurial successes and failures - what we’ve learned, some things we’d do again and things we’d do differently.

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24 - What Can Go Wrong Will Go Wrong - Transformation Mistakes To Avoid

Tue, 03 Mar 2020 23:59:27 GMT

One of the first reasons a transformation fails is due to the CEO not setting a high enough aspiration. We debate if this is true, find learnings from failures and successes and provide practical tips you can apply right now.

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23 - What Is B2i Marketing? (personalization Is The New Standard)

Tue, 25 Feb 2020 23:41:33 GMT

We debate if B2i, not B2C (ie business to an individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.

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22 - Creating Superfans And Building Brand Communities

Wed, 19 Feb 2020 01:50:31 GMT

From KickStarter to Star Wars, Superfans and brand communities are everywhere! We look at what it takes to create them, share success stories of who’s doing it well and discuss how marketers can create generations of fans.

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21 - The Storytelling Playbook For Marketers (The Sequel) To Episode 20

Tue, 11 Feb 2020 23:50:43 GMT

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou. We take inspiration from poetry, household brands and entrepreneurs to create great storytelling in marketing.

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20 - Great Storytelling Is Great Marketing

Wed, 05 Feb 2020 07:46:48 GMT

Storytelling is the cornerstone of great marketing. We explore what makes a story compelling, the questions that lead to engaging stories and some of the greats we can learn from such as Muhammad Ali.

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19 - Marketing Remix, Recycle, Reuse

Wed, 29 Jan 2020 00:23:59 GMT

What goes around comes around! We test the belief that new marketing ideas are simply old ones remixed. We explain how established brands continue to remain relevant via their ability to unlock and unleashing deep human understanding and turn them into insights.

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18 - AI Vs Robots Vs Marketing - Who Wins

Wed, 22 Jan 2020 01:06:37 GMT

We look at how will technology affect marketing and what does it mean to us in our day to day jobs. We explore which areas will be automated, what the latest skills should be and envision the marketing jobs of the future.

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17 - Don’t Know Your Competitors. Know How To Beat Them!

Wed, 15 Jan 2020 00:18:35 GMT

We look at competitor activity. How to use it constructively to motivate yourself, your company and improve your offering to your audience. Marketing transformation is all about how do you make that significant step (not the incremental one). From examining the market and finding a clear space, or working out how you can muscle in and create something different from the competition.

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16 - Unleash hidden value. Fix your broken agency relationships

Wed, 08 Jan 2020 01:18:54 GMT

Some of the most gifted people in the industry come from agencies, and quite often they are the unsung heroes behind advertising campaigns, strategies, and new product launches. Yet client-agency relationships continue to struggle as brands continue to look elsewhere for solutions, so we answer the BIG question - have agencies had their day?

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15 - Are Purpose Led Brands The Future Of Business

Tue, 31 Dec 2019 19:31:01 GMT

We explore the power of purpose and the positive impact it's having on brands, on the employee experience and the corporate leaders who are driving decisions. The momentum behind these efforts is a key pathway to rebuild trust with consumers.

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14 - Why Should You Trust Marketing And Advertising?

Wed, 25 Dec 2019 00:00:13 GMT

Trust is a big question that seems to dominate everything we do these days. Politicians, Media Channels, Product Reviews, even Products. (And we will come back to this one.) As marketers yes, we are storytellers, but we want that based on truth and trust, not fiction. So how do we go about it?

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13 - Measuring Marketing Success - Putting Metrics Into Action

Tue, 17 Dec 2019 23:29:17 GMT

In episode 012 we determined the core eight modern marketing metrics. In this episode, we explain what to do with your metrics, how to set up and pick the right tools for the measurement system, and reveal the ‘Killer KPI’ everyone must have

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12 - Essential Marketing Metrics

Wed, 11 Dec 2019 00:36:36 GMT

We get specific on how to know if you are succeeding and meeting business expectations and give you a fresh perspective on the modern marketing metrics/scorecard to apply in your organization.

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11 - The Rise Of The Engagement Hacker

Tue, 03 Dec 2019 22:57:41 GMT

We investigate the Rise of the Retention Specialist, why there (rightly so) is an increasing focus on retention, not growth and what we’ve learned from thought leaders including Sean Ellis and Joseph Jaffe in this space.

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10 - Sustaining Growth In The Face Of Setbacks

Tue, 26 Nov 2019 21:19:53 GMT

We tackle the challenge of growth, how to sustain it in the face of blockages and go deeper into the skills, techniques behaviours and actions to have in your armoury today and those to build for the future

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09 - Creating An Optimum Growth Plan

Tue, 19 Nov 2019 23:46:02 GMT

We are going to talk about growth. Let's face it. Making sure the graphs go up not down is a core part of what we need to do. And every transformation plan has that in. Even if the measure is efficiency. We are going to look at how you create and optimise a sales plan and what we can learn from some of those huge rising stars of the tech world

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08 - Building A Winning Team

Tue, 12 Nov 2019 21:45:55 GMT

This is all about building that winning team. Who is your first hire and who do you want on your wing? Assessing potential, taking risks and building skills and a team you can rely on.

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07 - Sorry, Simon (Sinek) - Start With The How Not The Why

Wed, 06 Nov 2019 09:50:35 GMT

We argue that starting with the How, and the key role of building capabilities within an organization is needed to deliver the promise that modern marketing demands. Its critical now more than ever to ensure the human factor is front of mind in doing this

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06 - Be Brave, Marketers, Be Brave !

Wed, 30 Oct 2019 07:14:47 GMT

We’ll explore why creative bravery is not just about coming up with the next Superbowl advert or challenger brand, but about courage to drive a viewpoint or an idea, products, services. It also means the right mindset and the power of saying yes, then figuring it out.

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05 - What’s Your Marketing Super Power?

Tue, 22 Oct 2019 23:09:17 GMT

What’s your marketing superpower? Personal examples of how our marketing superpowers have helped us navigate our careers. There will be a few tips in there for you to identify yours and truly realizing the importance of aptitude over skills.

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Across The Pond Intro

Fri, 20 Sep 2019 00:00:00 GMT

Welcome to Across the Pond - Marketing TransformedChris Lawson and Samuel Monnie are two Marketing Leaders based across the pond in London and Philadelphia. Friends for 20 years and a combined gigantic experience in global brands, marketing and working in the transformation space.This is a brand new entertaining podcast, where we explore issues very close to our hearts. Digital Transformation and Marketing’s role within its continuous evolution.Tips and Tricks, entertaining stories, case studies and action plans. A 25 minute (ish) fix on the key themes to help you transform your business, marketing or your career.

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01 - Across The Pond - Marketing Transformed The First Episode!

Fri, 20 Sep 2019 00:00:00 GMT

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04 - Role Models, Heroes And Icons Who We Admire In Marketing

Fri, 20 Sep 2019 00:00:00 GMT

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02 - Creating A Culture For Innovation & Marketing Transformation

Fri, 20 Sep 2019 00:00:00 GMT

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03 - Tips, Tricks And Hacks For Faster Marketing Innovation And Transformation

Wed, 18 Sep 2019 00:00:00 GMT

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