60 acast.com Megashift - New Trends in Business https://shows.acast.com/megashift en Rob Kleiman Megashift.co Megashift brings you interviews with the sharpest business leaders in the game. Here, they share the biggest changes and shifts happening in the business world, right now.


How do today’s leaders leverage their skills to create value in a changing business world? Megashift brings you interviews with some of the most successful leaders in the industry with a series of strategic conversations featuring experts that will take a deep look into the evolving business climate. Expect educational interviews exploring the latest in harnessing the market forces to make an impact the future of both commerce and communications. Project and videos produced by Rob Kleiman.

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]]> Megashift brings you interviews with the sharpest business leaders in the game. Here, they share the biggest changes and shifts happening in the business world, right now.


How do today’s leaders leverage their skills to create value in a changing business world? Megashift brings you interviews with some of the most successful leaders in the industry with a series of strategic conversations featuring experts that will take a deep look into the evolving business climate. Expect educational interviews exploring the latest in harnessing the market forces to make an impact the future of both commerce and communications. Project and videos produced by Rob Kleiman.

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]]> false Rob Kleiman info+65ff13e1da1b9c0016000eec@mg-eu.acast.com 65ff13e1da1b9c0016000eec megashift episodic https://assets.pippa.io/shows/65ff13e1da1b9c0016000eec/1711215950840-3c65cd01979a18c6637432a73d45c1ed.jpeg https://shows.acast.com/megashift Megashift - New Trends in Business <![CDATA[The Agentic AI Push Bringing Food & Beverage Brands into the Future | Sunny Israni (Light Switch)]]> Sun, 22 Mar 2026 13:10:14 GMT 31:49 69bf3547007cdcf83f3dbef9 false https://shows.acast.com/megashift/episodes/the-agentic-ai-push-bringing-food-beverage-brands-into-the-f 69bf3547007cdcf83f3dbef9 65ff13e1da1b9c0016000eec the-agentic-ai-push-bringing-food-beverage-brands-into-the-f full

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]]>

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]]> Inside the Brand Partnerships that Drive Culture | Vicki Diez (Highsnobiety) Inside the Brand Partnerships that Drive Culture | Vicki Diez (Highsnobiety) Sat, 21 Mar 2026 23:15:40 GMT 38:02 69bf1edd7878605e11f72ed2 false https://shows.acast.com/megashift/episodes/inside-brand-partnerships-that-drive-cultural-moments-vicki 69bf1edd7878605e11f72ed2 65ff13e1da1b9c0016000eec inside-brand-partnerships-that-drive-cultural-moments-vicki full Vicki Diez, Director of Brand Partnerships at Highsnobiety, joins Megashift to break down how brands earn real cultural relevance: not by chasing trends, but by investing in them. Vicki shares how Highsnobiety operates as a media publisher, brand, and agency all at once, and what it takes to help non-endemic brands like finance and tech companies show up authentically in culture. She also walks through her work with Apple Music at Miami Art Week: one of the standout brand partnership moments of the year.


What we cover:

- How Highsnobiety identifies and reaches the "cultural pioneer" consumer

- What makes a brand partnership culturally meaningful vs. just a logo placement

- The difference between chasing lightning in a bottle and building long-term cultural equity

- How to measure experiential activations when the ROI is partly just vibes

- Why mission-driven partnerships are the ones that actually last


🎯 For marketers, brand strategists, and anyone trying to understand how culture and commerce are colliding right now.

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]]> Vicki Diez, Director of Brand Partnerships at Highsnobiety, joins Megashift to break down how brands earn real cultural relevance: not by chasing trends, but by investing in them. Vicki shares how Highsnobiety operates as a media publisher, brand, and agency all at once, and what it takes to help non-endemic brands like finance and tech companies show up authentically in culture. She also walks through her work with Apple Music at Miami Art Week: one of the standout brand partnership moments of the year.


What we cover:

- How Highsnobiety identifies and reaches the "cultural pioneer" consumer

- What makes a brand partnership culturally meaningful vs. just a logo placement

- The difference between chasing lightning in a bottle and building long-term cultural equity

- How to measure experiential activations when the ROI is partly just vibes

- Why mission-driven partnerships are the ones that actually last


🎯 For marketers, brand strategists, and anyone trying to understand how culture and commerce are colliding right now.

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]]> Building Safe Infrastructure for AI Agents | Brian Douglas (The Paper Compute Company) Building Safe Infrastructure for AI Agents | Brian Douglas (The Paper Compute Company) Mon, 02 Mar 2026 22:34:20 GMT 44:12 69a6106cc6f68bd589a95d27 false https://shows.acast.com/megashift/episodes/building-safe-infrastructure-for-ai-agents-brian-douglas 69a6106cc6f68bd589a95d27 65ff13e1da1b9c0016000eec building-safe-infrastructure-for-ai-agents-brian-douglas full Brian Douglas, co-founder of The Paper Compute Company and once GitHub's first developer advocate, joins Megashift to talk about the messy, exciting reality of AI agents in 2025.


Brian breaks down what agents actually are (beyond the buzzwords), why giving them unchecked access to your systems is like handing a toddler a Sharpie, and what his team is building to make agents safer and more manageable. His products Tapes (open source telemetry for agents) and Stereos (an operating system for agents) aim to give platform teams the control and visibility they need as AI takes on more autonomous work.


The conversation also covers Brian's journey from career switcher to GitHub developer advocate to open source founder (acquired by the Linux Foundation), and how he's using Claude and AI tools in his own workflow, from generating requests for comments to skilling up on distributed systems. Brian shares practical advice for developers feeling overwhelmed by the pace of AI: develop taste by reading code, build things to learn (not just to sell), and don't let the hype drown out the fundamentals.


Topics covered:


> What AI agents really are and why they need guardrails

> The Paper Compute Company's approach to agent infrastructure

> How developer workflows are shifting with AI-assisted coding

> Brian's path from Netlify to GitHub to founding OpenSauced (acquired by Linux Foundation)

> Why "if you're a bad engineer, AI's gonna make you a worse engineer"

> The case for reading algorithms books and building side projects to learn

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]]> Brian Douglas, co-founder of The Paper Compute Company and once GitHub's first developer advocate, joins Megashift to talk about the messy, exciting reality of AI agents in 2025.


Brian breaks down what agents actually are (beyond the buzzwords), why giving them unchecked access to your systems is like handing a toddler a Sharpie, and what his team is building to make agents safer and more manageable. His products Tapes (open source telemetry for agents) and Stereos (an operating system for agents) aim to give platform teams the control and visibility they need as AI takes on more autonomous work.


The conversation also covers Brian's journey from career switcher to GitHub developer advocate to open source founder (acquired by the Linux Foundation), and how he's using Claude and AI tools in his own workflow, from generating requests for comments to skilling up on distributed systems. Brian shares practical advice for developers feeling overwhelmed by the pace of AI: develop taste by reading code, build things to learn (not just to sell), and don't let the hype drown out the fundamentals.


Topics covered:


> What AI agents really are and why they need guardrails

> The Paper Compute Company's approach to agent infrastructure

> How developer workflows are shifting with AI-assisted coding

> Brian's path from Netlify to GitHub to founding OpenSauced (acquired by Linux Foundation)

> Why "if you're a bad engineer, AI's gonna make you a worse engineer"

> The case for reading algorithms books and building side projects to learn

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]]> <![CDATA[Scaling DevRel Programs for Product Impact & Learning | Erica Hanson (Tech Community Thought Leader)]]> Thu, 08 Jan 2026 21:37:54 GMT 44:12 6960209411073a61bd76052c false https://shows.acast.com/megashift/episodes/scaling-devrel-programs-for-product-impact-learning-erica-ha 6960209411073a61bd76052c 65ff13e1da1b9c0016000eec scaling-devrel-programs-for-product-impact-learning-erica-ha full Our chat with Erica Hanson, a global developer relations and community leader who spent over 17 years at Google before leading DevRel at Flutter Flow.


Erica shares how she grew Google's developer community programs to reach 3 million developers and students annually across 110+ countries.


We discussed how to validate the demand for your product community using data, the feedback loop between community insights and product teams, and building cross-functional partnerships to drive real impact. Erica also shares her framework for selecting great volunteer leaders, the shift toward in-person communities in the AI age, and a story about her father's 43-year tech community involvement that exemplifies lasting community. If you're interested in community-led growth, DevRel strategy, or scaling developer education programs, this conversation is for you!

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]]> Our chat with Erica Hanson, a global developer relations and community leader who spent over 17 years at Google before leading DevRel at Flutter Flow.


Erica shares how she grew Google's developer community programs to reach 3 million developers and students annually across 110+ countries.


We discussed how to validate the demand for your product community using data, the feedback loop between community insights and product teams, and building cross-functional partnerships to drive real impact. Erica also shares her framework for selecting great volunteer leaders, the shift toward in-person communities in the AI age, and a story about her father's 43-year tech community involvement that exemplifies lasting community. If you're interested in community-led growth, DevRel strategy, or scaling developer education programs, this conversation is for you!

Hosted on Acast. See acast.com/privacy for more information.

]]> Rewiring Your Record Collection: Apps That Help Us Rediscover Our Stuff | Ash Ryan Arnwine (Collxn) Rewiring Your Record Collection: Apps That Help Us Rediscover Our Stuff | Ash Ryan Arnwine (Collxn) Wed, 07 Jan 2026 16:56:14 GMT 36:43 695fe1aed11f0c4fbb6ab1d2 false https://shows.acast.com/megashift/episodes/rewiring-your-record-collection-apps-that-help-us-rediscover 695fe1aed11f0c4fbb6ab1d2 65ff13e1da1b9c0016000eec rewiring-your-record-collection-apps-that-help-us-rediscover full Maybe you own hundreds of vinyl records but keep playing the same five. Streaming algorithms push new music. E-commerce nudges the next purchase. Everything is optimized for acquisition these days but what about the stuff we already have? Ash Ryan Arnwine thinks there's a shift happening: away from accumulation, toward appreciation. Tech that doesn't compete for your attention, but helps you go deeper with what you already own. Is this a tech-enabled walk down memory lane we actually need? Ash Ryan Arnwine built Collxn to explore that question. The app syncs with your Music catalog and sends you one daily email: a random record from your own shelves, plus vibe-matched recommendations and recent artist news. The goal isn't to keep you in the app. It's to get you back to your turntable.


After years leading DevRel at Adobe Creative Cloud and Nylas, Ash went solo. Now he's building from Kyoto, Japan, using AI coding agents to ship a product for vinyl collectors who want to rediscover what they already own.


🔑 WHAT WE COVER:

- The Collxn concept: Daily "drops" that help vinyl collectors fall in love with their collection again

- Building products that value your time, not pull you in for more

- The shift from accumulation to appreciation: Creating value from what people already own

- Why people collect things: Audiophiles, diggers, traders, nostalgia seekers—it's not one thing

- AI coding agents: The double-edged sword of speed vs. depth when building a company as a solo fouder


🎯 FOR: Solo founders, DevRel professionals, collectors of anything, and builders interested in the shift from "get more" to "go deeper."


🔗 CONNECT:

Collxn: https://www.collxn.com

Subscribe to Megashift for more cool looks on on technology and business transformation


#VinylCollecting #Collxn #SoloFounder #DevRel #AIcodingAgents #Rediscovery #Megashift

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]]> Maybe you own hundreds of vinyl records but keep playing the same five. Streaming algorithms push new music. E-commerce nudges the next purchase. Everything is optimized for acquisition these days but what about the stuff we already have? Ash Ryan Arnwine thinks there's a shift happening: away from accumulation, toward appreciation. Tech that doesn't compete for your attention, but helps you go deeper with what you already own. Is this a tech-enabled walk down memory lane we actually need? Ash Ryan Arnwine built Collxn to explore that question. The app syncs with your Music catalog and sends you one daily email: a random record from your own shelves, plus vibe-matched recommendations and recent artist news. The goal isn't to keep you in the app. It's to get you back to your turntable.


After years leading DevRel at Adobe Creative Cloud and Nylas, Ash went solo. Now he's building from Kyoto, Japan, using AI coding agents to ship a product for vinyl collectors who want to rediscover what they already own.


🔑 WHAT WE COVER:

- The Collxn concept: Daily "drops" that help vinyl collectors fall in love with their collection again

- Building products that value your time, not pull you in for more

- The shift from accumulation to appreciation: Creating value from what people already own

- Why people collect things: Audiophiles, diggers, traders, nostalgia seekers—it's not one thing

- AI coding agents: The double-edged sword of speed vs. depth when building a company as a solo fouder


🎯 FOR: Solo founders, DevRel professionals, collectors of anything, and builders interested in the shift from "get more" to "go deeper."


🔗 CONNECT:

Collxn: https://www.collxn.com

Subscribe to Megashift for more cool looks on on technology and business transformation


#VinylCollecting #Collxn #SoloFounder #DevRel #AIcodingAgents #Rediscovery #Megashift

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]]> <![CDATA[Inside Squarespace's Circle Program: Crafting Partner Ecosystems That Deliver (Sarah Greisdorf)]]> Tue, 16 Dec 2025 18:14:42 GMT 30:03 6941a193891c3619dc8b6494 false https://shows.acast.com/megashift/episodes/inside-squarespaces-circle-crafting-partner-ecosystems 6941a193891c3619dc8b6494 65ff13e1da1b9c0016000eec inside-squarespaces-circle-crafting-partner-ecosystems full In this episode of Megashift, Rob Kleiman sits down with Sarah Greisdorf, who leads the community team at Squarespace representing its Circle program: a community of over 100,000 web designers, freelancers, and developers building Squarespace websites for clients.


Sarah shares the origin story of the Circle program, which launched nearly 10 years ago around a shared passion for the Squarespace platform. From those humble beginnings, the community has evolved into a strategic growth engine for Squarespace, complete with a monthly talk show, an annual conference (Circle Day), educational courses, and a vibrant online gathering space where members teach and support each other.


We dive into how Sarah's team measures impact of this community program through website subscriptions and revenue, the power of network effects (one designer can mean 100+ websites), and how they're leveraging AI tools to synthesize insights from hundreds of partners across their ecosystem.


The conversation wraps with Sarah's and Rob chat about resurgence of in-person community experiences and why lightweight, creative gatherings may be the key to driving lasting loyalty in an age of content commoditization.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Megashift, Rob Kleiman sits down with Sarah Greisdorf, who leads the community team at Squarespace representing its Circle program: a community of over 100,000 web designers, freelancers, and developers building Squarespace websites for clients.


Sarah shares the origin story of the Circle program, which launched nearly 10 years ago around a shared passion for the Squarespace platform. From those humble beginnings, the community has evolved into a strategic growth engine for Squarespace, complete with a monthly talk show, an annual conference (Circle Day), educational courses, and a vibrant online gathering space where members teach and support each other.


We dive into how Sarah's team measures impact of this community program through website subscriptions and revenue, the power of network effects (one designer can mean 100+ websites), and how they're leveraging AI tools to synthesize insights from hundreds of partners across their ecosystem.


The conversation wraps with Sarah's and Rob chat about resurgence of in-person community experiences and why lightweight, creative gatherings may be the key to driving lasting loyalty in an age of content commoditization.

Hosted on Acast. See acast.com/privacy for more information.

]]> Turning B2B Slack Channels into Searchable Microsites for Real Insights | Zach Hawtof (Tightknit.ai) Turning B2B Slack Channels into Searchable Microsites for Real Insights | Zach Hawtof (Tightknit.ai) Wed, 03 Dec 2025 18:58:58 GMT 37:39 69308801fb6ea8e37824fd32 false https://shows.acast.com/megashift/episodes/tightknit-b2b-slack-channels-into-searchable-microsites 69308801fb6ea8e37824fd32 65ff13e1da1b9c0016000eec tightknit-b2b-slack-channels-into-searchable-microsites full For businesses using Slack to engage customers and ambassadors, Slack-based communities aren't just side channels anymore. Zach Hawtof, CEO & Co-founder of TightKnit.ai, explains how his platform creates searchable microsites synced with Slack and turns all those buried slack threads into accessible knowledge teams can actually act on.


Rob Kleiman and Zach Hawtof discuss why AI-native companies like Clay, Gamma, Lindy, and Beehive are building community-first GTM motions, why legacy giants are following suit, and what bots still can't replace: trust and connection built through authentic human conversation.


Online communities have become core infrastructure for B2B customer support, product feedback, and retention. The question is: how do you unlock value of all the noisy conversations within them - and how do you scale it?


🔑 WHAT WE COVER:

- The shift from archival forums to real-time community infrastructure

- What is TightKnit: Public-facing microsites synced with Slack

- Why DevRel teams hopped from Discord back to Slack...and why it matters

- What it means when AI bots surface contextual knowledge about a customer's painpoints

- The community metric that actually matters


🎯 FOR: Community managers, DevRel leaders, B2B SaaS founders, and business leaders turning customer communities into growth engines.


🔗 TightKnit.ai: https://tightknit.ai

Subscribe to Megashift for more on AI, community, and business transformation.

#SlackCommunity #B2BCommunity #TightKnit #CommunityBuilding #DevRel #CustomerSuccess #SaaS #Megashift



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]]> For businesses using Slack to engage customers and ambassadors, Slack-based communities aren't just side channels anymore. Zach Hawtof, CEO & Co-founder of TightKnit.ai, explains how his platform creates searchable microsites synced with Slack and turns all those buried slack threads into accessible knowledge teams can actually act on.


Rob Kleiman and Zach Hawtof discuss why AI-native companies like Clay, Gamma, Lindy, and Beehive are building community-first GTM motions, why legacy giants are following suit, and what bots still can't replace: trust and connection built through authentic human conversation.


Online communities have become core infrastructure for B2B customer support, product feedback, and retention. The question is: how do you unlock value of all the noisy conversations within them - and how do you scale it?


🔑 WHAT WE COVER:

- The shift from archival forums to real-time community infrastructure

- What is TightKnit: Public-facing microsites synced with Slack

- Why DevRel teams hopped from Discord back to Slack...and why it matters

- What it means when AI bots surface contextual knowledge about a customer's painpoints

- The community metric that actually matters


🎯 FOR: Community managers, DevRel leaders, B2B SaaS founders, and business leaders turning customer communities into growth engines.


🔗 TightKnit.ai: https://tightknit.ai

Subscribe to Megashift for more on AI, community, and business transformation.

#SlackCommunity #B2BCommunity #TightKnit #CommunityBuilding #DevRel #CustomerSuccess #SaaS #Megashift



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]]> <![CDATA[Podcast Curation as a Service | The Art of Discovery & Taste | Arielle Nissenblatt (Earbuds.Audio)]]> Fri, 21 Nov 2025 20:24:06 GMT 41:56 6920ca6675ae15fa6694d5af false https://shows.acast.com/megashift/episodes/podcast-curation-as-a-service-the-art-of-discovery-taste-ari 6920ca6675ae15fa6694d5af 65ff13e1da1b9c0016000eec podcast-curation-as-a-service-the-art-of-discovery-taste-ari full In an era where algorithms decide what you might hear next, Arielle Nissenblatt built something different: a community-powered podcast recommendation engine rooted in taste AND data.


Since 2017, she's run Earbuds.Audio—a weekly curated newsletter where real people pick real episodes around a theme. No machine learning. Just the network effect of good taste. Now at Pinwheel, she helps creators and brands use podcasts strategically to reach audiences and build sustainable businesses.


Rob Kleiman sits down with this Brooklyn-based podcast industry veteran to explore why curation is becoming a service, how discovery is evolving, and what it means that the very definition of what makes a "podcast" a podcast has shifted.


🔑 WHAT WE COVER:


- Podcast Curation as a Service: the case for human taste over algorithmic feeds

- The "vibes-based surveying" origin story behind Earbuds.Audio

- Video podcasts: existential threat or rising tide that lifts all boats?

- Working with The Podcast Academy and the "Oscars of audio" podacsts communuty

- The network effect of taste: your 5 favorites + my 5 = discovery gold

= Why creators shouldn't feel forced to add video to their workflow


🎯 FOR: Podcast creators, audio producers, content strategists, media operators, and anyone navigating discovery in the creator economy.


🔗 CONNECT:


Earbuds.Audio: https://earbuds.audio

Pinwheel: https://www.pinwheel.com

The Podcast Academy: https://thepodcastacademy.com


Subscribe to Megashift for more on media, technology, and business transformation.

#PodcastCuration #PodcastDiscovery #EarbudsAudio #CreatorEconomy #Pinwheel #ThePodcastAcademy #AudioCreators #CurationAsAService #Megashift

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]]> In an era where algorithms decide what you might hear next, Arielle Nissenblatt built something different: a community-powered podcast recommendation engine rooted in taste AND data.


Since 2017, she's run Earbuds.Audio—a weekly curated newsletter where real people pick real episodes around a theme. No machine learning. Just the network effect of good taste. Now at Pinwheel, she helps creators and brands use podcasts strategically to reach audiences and build sustainable businesses.


Rob Kleiman sits down with this Brooklyn-based podcast industry veteran to explore why curation is becoming a service, how discovery is evolving, and what it means that the very definition of what makes a "podcast" a podcast has shifted.


🔑 WHAT WE COVER:


- Podcast Curation as a Service: the case for human taste over algorithmic feeds

- The "vibes-based surveying" origin story behind Earbuds.Audio

- Video podcasts: existential threat or rising tide that lifts all boats?

- Working with The Podcast Academy and the "Oscars of audio" podacsts communuty

- The network effect of taste: your 5 favorites + my 5 = discovery gold

= Why creators shouldn't feel forced to add video to their workflow


🎯 FOR: Podcast creators, audio producers, content strategists, media operators, and anyone navigating discovery in the creator economy.


🔗 CONNECT:


Earbuds.Audio: https://earbuds.audio

Pinwheel: https://www.pinwheel.com

The Podcast Academy: https://thepodcastacademy.com


Subscribe to Megashift for more on media, technology, and business transformation.

#PodcastCuration #PodcastDiscovery #EarbudsAudio #CreatorEconomy #Pinwheel #ThePodcastAcademy #AudioCreators #CurationAsAService #Megashift

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]]> Balancing Empathy and AI in People Ops with HR Leader Kevin Clancy Balancing Empathy and AI in People Ops with HR Leader Kevin Clancy Sat, 08 Nov 2025 14:21:47 GMT 38:16 690f51fc4e59613eaffd46ba false https://shows.acast.com/megashift/episodes/balancing-empathy-and-ai-in-people-ops-with-kevin-clancy 690f51fc4e59613eaffd46ba 65ff13e1da1b9c0016000eec balancing-empathy-and-ai-in-people-ops-with-kevin-clancy full

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]]>

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]]> <![CDATA[GTM in the AI Era: LLM Discovery & Distributed Teams | K-Squared Strategies CEO Kristin Kovner]]> Tue, 28 Oct 2025 19:10:51 GMT 36:41 6901153bd1baee58aa062ef6 false https://shows.acast.com/megashift/episodes/gtm-in-ai-era-llm-discovery-distributed-teams-k-squared-stra 6901153bd1baee58aa062ef6 65ff13e1da1b9c0016000eec gtm-in-ai-era-llm-discovery-distributed-teams-k-squared-stra full Kristin Kovner, CEO and Founder of K-Squared Strategies, discusses how marketing creates markets and the major shifts happening as AI transforms product discovery. Kristin helped launch YouTube's video advertising business at Google & AOL and now has advised 100+ high-growth tech companies on their go-to-market strategies. She's watching a major shift unfold: people ask ChatGPT and Claude questions they used to ask Google, but there's no playbook yet for how brands show up in those AI answers.


WHAT WE COVER:

- Why CEOs need conviction

- How marketing teams are becoming lean, distributed networks of senior experts

- What it takes to build marketing that drives revenue, not just spends budget

Lessons from launching YouTube's ad business with zero marketing budget


KEY INSIGHT: "Creativity loves restraint. You don't need a big budget to make big impact."

If you're interested in marketing strategy, AI discovery, or lessons from building markets where they don't yet exist, check out the conversation on Megashift.


https://ksquaredstrategies.com

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]]> Kristin Kovner, CEO and Founder of K-Squared Strategies, discusses how marketing creates markets and the major shifts happening as AI transforms product discovery. Kristin helped launch YouTube's video advertising business at Google & AOL and now has advised 100+ high-growth tech companies on their go-to-market strategies. She's watching a major shift unfold: people ask ChatGPT and Claude questions they used to ask Google, but there's no playbook yet for how brands show up in those AI answers.


WHAT WE COVER:

- Why CEOs need conviction

- How marketing teams are becoming lean, distributed networks of senior experts

- What it takes to build marketing that drives revenue, not just spends budget

Lessons from launching YouTube's ad business with zero marketing budget


KEY INSIGHT: "Creativity loves restraint. You don't need a big budget to make big impact."

If you're interested in marketing strategy, AI discovery, or lessons from building markets where they don't yet exist, check out the conversation on Megashift.


https://ksquaredstrategies.com

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]]> <![CDATA[SEO Shifts: Relevance Engineering & AI Search with Garrett Sussman | iPullRank]]> Thu, 16 Oct 2025 12:15:01 GMT 40:41 68f0e1c50d94f640e579eeb1 false https://shows.acast.com/megashift/episodes/seo-relevance-engineering-with-garrett-sussman 68f0e1c50d94f640e579eeb1 65ff13e1da1b9c0016000eec seo-relevance-engineering-with-garrett-sussman full "It's not just SEO anymore." Garrett Sussman explains why AI search requires a completely new strategy. Garrett Sussman, Director of Marketing at iPullRank, breaks down how ChatGPT, AI Overviews, and conversational search are fundamentally changing digital visibility—and what businesses must do to adapt.


🔑 WHAT WE COVER:

  • Relevance engineering: The 5-pillar framework replacing traditional SEO
  • Query fan-out: How AI turns 1 search into 20+ synthetic sub-queries
  • Input, channel, performance: The 3-tier metrics framework
  • Google vs ChatGPT vs Perplexity: Market share reality


📊 KEY INSIGHT:

"When you can have a conversation with your search tool, you're asking questions in natural language. That's more difficult to monitor as a marketer—you can't just optimize for hundreds of thousands of searches for 'running shoes' anymore."


🎯 FOR: CMOs, marketing directors, and business leaders trying to figure out what this AI search shift actually means for their strategy and budgets.


🔗 RESOURCES:


Subscribe to Megashift for more on AI, search, and business transformation.

#AISearch #GEO #RelevanceEngineering #SEO #iPullRank #DigitalMarketing #ChatGPT



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]]> "It's not just SEO anymore." Garrett Sussman explains why AI search requires a completely new strategy. Garrett Sussman, Director of Marketing at iPullRank, breaks down how ChatGPT, AI Overviews, and conversational search are fundamentally changing digital visibility—and what businesses must do to adapt.


🔑 WHAT WE COVER:

  • Relevance engineering: The 5-pillar framework replacing traditional SEO
  • Query fan-out: How AI turns 1 search into 20+ synthetic sub-queries
  • Input, channel, performance: The 3-tier metrics framework
  • Google vs ChatGPT vs Perplexity: Market share reality


📊 KEY INSIGHT:

"When you can have a conversation with your search tool, you're asking questions in natural language. That's more difficult to monitor as a marketer—you can't just optimize for hundreds of thousands of searches for 'running shoes' anymore."


🎯 FOR: CMOs, marketing directors, and business leaders trying to figure out what this AI search shift actually means for their strategy and budgets.


🔗 RESOURCES:


Subscribe to Megashift for more on AI, search, and business transformation.

#AISearch #GEO #RelevanceEngineering #SEO #iPullRank #DigitalMarketing #ChatGPT



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]]> Could AI based MCP Servers Unlock Infinite Productivity? Keyboard Dev Tool Founders Share Insights Could AI based MCP Servers Unlock Infinite Productivity? Keyboard Dev Tool Founders Share Insights Wed, 15 Oct 2025 07:00:00 GMT 40:16 68f0d8860d94f640e575be39 false https://shows.acast.com/megashift/episodes/could-ai-based-mcp-servers-unlock-infinite-productivity-keyb 68f0d8860d94f640e575be39 65ff13e1da1b9c0016000eec could-ai-based-mcp-servers-unlock-infinite-productivity-keyb full TREND ALERT: Keyboard is building an open-source universal MCP server that securely connects all your tools to any AI client—unlocking infinite productivity without sacrificing security.


Rob Kleiman talks with Keyboard co-founders Stephen Roland (ex-Stripe) and Andrew Van Beek (ex-Okta) about the Model Context Protocol (MCP) and how it's transforming AI from answering questions to actually doing work—creating docs, editing videos, managing tickets, all with zero-trust architecture.


They share their journey from Techstars, why they open-sourced their solution, and how enterprises can adopt AI productivity tools without exposing sensitive data.


Find the tool at https://www.keyboard.dev/

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]]> TREND ALERT: Keyboard is building an open-source universal MCP server that securely connects all your tools to any AI client—unlocking infinite productivity without sacrificing security.


Rob Kleiman talks with Keyboard co-founders Stephen Roland (ex-Stripe) and Andrew Van Beek (ex-Okta) about the Model Context Protocol (MCP) and how it's transforming AI from answering questions to actually doing work—creating docs, editing videos, managing tickets, all with zero-trust architecture.


They share their journey from Techstars, why they open-sourced their solution, and how enterprises can adopt AI productivity tools without exposing sensitive data.


Find the tool at https://www.keyboard.dev/

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]]> Mario Camaj (Kormilo Consulting) on Quantum, AI and Enterprises of the Future Mario Camaj (Kormilo Consulting) on Quantum, AI and Enterprises of the Future Wed, 08 Oct 2025 21:40:34 GMT 28:11 68e6da3bd798804c9e6cb6e3 false https://shows.acast.com/megashift/episodes/mario-camaj-kormilo-consulting-on-quantum-ai-and-enterprises 68e6da3bd798804c9e6cb6e3 65ff13e1da1b9c0016000eec mario-camaj-kormilo-consulting-on-quantum-ai-and-enterprises full

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]]>

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]]> Caroline Lewko on AI and the Impact on Developer Relations - DevRel.Agency Caroline Lewko on AI and the Impact on Developer Relations - DevRel.Agency Fri, 19 Apr 2024 16:27:16 GMT 31:56 66229b440b12320012aa1e94 false https://shows.acast.com/megashift/episodes/caroline-lewko-on-ai-and-the-impact-on-dev-rel 66229b440b12320012aa1e94 65ff13e1da1b9c0016000eec caroline-lewko-on-ai-and-the-impact-on-dev-rel full We had the distinct pleasure of chatting with Developer Relations pioneer and Author Caroline Lewko of DevRel.Agency about her journey in the tech field and how Developer Relations remains central to the rapidly evolving field of AI.


Caroline shared fascinating reflections from navigating the early mobile days and lessons learned that can be applied to the wild west of AI. Specifically, we discussed how AI is impacting DevRel strategies and what skills needed to succeed in the realm of supporting developer ecosystems and hashtag#devtools.


Caroline emphasized the importance of curiosity to stay current as technologies rapidly change. If you're interested in DevRel strategies, community building or lessons from a true pioneer in the field, check out our discussion on Megashift - New Trends in Business!


Resources

https://www.devrel.agency/post/meet-c...

https://www.devrel.agency/book

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]]> We had the distinct pleasure of chatting with Developer Relations pioneer and Author Caroline Lewko of DevRel.Agency about her journey in the tech field and how Developer Relations remains central to the rapidly evolving field of AI.


Caroline shared fascinating reflections from navigating the early mobile days and lessons learned that can be applied to the wild west of AI. Specifically, we discussed how AI is impacting DevRel strategies and what skills needed to succeed in the realm of supporting developer ecosystems and hashtag#devtools.


Caroline emphasized the importance of curiosity to stay current as technologies rapidly change. If you're interested in DevRel strategies, community building or lessons from a true pioneer in the field, check out our discussion on Megashift - New Trends in Business!


Resources

https://www.devrel.agency/post/meet-c...

https://www.devrel.agency/book

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]]> <![CDATA[Ben Millstein @ Prolog NYC | Measuring Creativity & Collaboration in AI Age | w/ Rob Kleiman]]> Sun, 10 Mar 2024 21:39:55 GMT 32:51 65ff4385403e0d0016a8c0b0 false https://shows.acast.com/megashift/episodes/prolog-nyc-creativity 65ff4385403e0d0016a8c0b0 65ff13e1da1b9c0016000eec prolog-nyc-creativity full Learning how Prolog NYC helps develop creativity in people/teams via assessments that map to 5 strengths: novelty, efficacy, beauty, connectivity, completeness. In this episode we discuss the future of harnessing AI to build on creative competencies and a share understanding of definitions around what makes something or someone inherently creative.


Learn more @ https://prolognyc.com

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]]> Learning how Prolog NYC helps develop creativity in people/teams via assessments that map to 5 strengths: novelty, efficacy, beauty, connectivity, completeness. In this episode we discuss the future of harnessing AI to build on creative competencies and a share understanding of definitions around what makes something or someone inherently creative.


Learn more @ https://prolognyc.com

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]]> Ben Loeb of Compass - On Being the First Marketing Research Hire w/ Rob Kleiman Ben Loeb of Compass - On Being the First Marketing Research Hire w/ Rob Kleiman Thu, 20 May 2021 21:41:34 GMT 24:48 65ff43c2b5218f00174c4778 false https://shows.acast.com/megashift/episodes/b-loeb 65ff43c2b5218f00174c4778 65ff13e1da1b9c0016000eec b-loeb full Ben Loeb and I met at American University during undergrad. Since then, he spent 7 years cutting his teeth at Microsoft as a marketer. Now he is the FIRST MARKETING RESEARCH HIRE at Compass. And he’s sure to be doing some big things there.


In this interview, we chat about his background in marketing research, product marketing, business consulting, and corporate strategy. We focus on some of the ways he’s collaborating with designers, engineers, and other marketers to bring make sure the customer's voice is front and center.

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]]> Ben Loeb and I met at American University during undergrad. Since then, he spent 7 years cutting his teeth at Microsoft as a marketer. Now he is the FIRST MARKETING RESEARCH HIRE at Compass. And he’s sure to be doing some big things there.


In this interview, we chat about his background in marketing research, product marketing, business consulting, and corporate strategy. We focus on some of the ways he’s collaborating with designers, engineers, and other marketers to bring make sure the customer's voice is front and center.

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]]> Isaac Linson of Tapuya Brands with Rob Kleiman Isaac Linson of Tapuya Brands with Rob Kleiman Wed, 12 May 2021 21:41:04 GMT 18:39 65ff43aab5218f00174c447c false https://shows.acast.com/megashift/episodes/i-lin 65ff43aab5218f00174c447c 65ff13e1da1b9c0016000eec i-lin full TREND ALERT: Tapuya Brands acquires native Amazon private label products and turns them into consumer-valued brands on and beyond Amazon. Iaasc Linson is leading the charge and building a business to seize the market opportunity. He has great enthusiasm for this new model and we chat about it here.


Using proprietary technology, the company discovers and buys high revenue, above-average margin, and category moat businesses that are native to Amazon with low or zero off Amazon brand presence.


Upon acquisition, the company onboards, optimizes, and helps to enliven the brand story. As seasoned brand creators, storytellers and managers, they know consumers value brands over products.


What drives valuations high for brands is customer loyalty and the data collected around this. The firm plan to leverage the increased value of these brand on and beyond Amazon through social marketing, search, product development, and supply chain management, leading to substantial financial and operating growth.

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]]> TREND ALERT: Tapuya Brands acquires native Amazon private label products and turns them into consumer-valued brands on and beyond Amazon. Iaasc Linson is leading the charge and building a business to seize the market opportunity. He has great enthusiasm for this new model and we chat about it here.


Using proprietary technology, the company discovers and buys high revenue, above-average margin, and category moat businesses that are native to Amazon with low or zero off Amazon brand presence.


Upon acquisition, the company onboards, optimizes, and helps to enliven the brand story. As seasoned brand creators, storytellers and managers, they know consumers value brands over products.


What drives valuations high for brands is customer loyalty and the data collected around this. The firm plan to leverage the increased value of these brand on and beyond Amazon through social marketing, search, product development, and supply chain management, leading to substantial financial and operating growth.

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]]> Areas of Distinction in the ANDYS with Enas Hassan - Megashift by Rob Kleiman Areas of Distinction in the ANDYS with Enas Hassan - Megashift by Rob Kleiman Sun, 01 Mar 2020 22:44:43 GMT 38:07 65ff42f6b5218f00174c2cf4 false https://shows.acast.com/megashift/episodes/enas-andys 65ff42f6b5218f00174c2cf4 65ff13e1da1b9c0016000eec enas-andys full

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]]>

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]]> <![CDATA[Venture Capital Empowers Next Generation of Students @ Historically Black Colleges & Universities w/ Bie Aweh | Rob Kleiman]]> Tue, 07 Nov 2017 22:36:50 GMT 10:04 65ff40c1b5218f00174be34e false https://shows.acast.com/megashift/episodes/hbcu-vc 65ff40c1b5218f00174be34e 65ff13e1da1b9c0016000eec hbcu-vc full

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]]>

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]]> Measuring Audience Attention w/ Jonathan Kriner, TVision Insights Measuring Audience Attention w/ Jonathan Kriner, TVision Insights Mon, 06 Nov 2017 22:36:19 GMT 17:53 65ff433e403e0d0016a8b725 false https://shows.acast.com/megashift/episodes/j-k 65ff433e403e0d0016a8b725 65ff13e1da1b9c0016000eec j-k full

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]]>

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]]> New Wave Accelerators w/ John Lynn, Studio Project - Megashift by Rob Kleiman New Wave Accelerators w/ John Lynn, Studio Project - Megashift by Rob Kleiman Tue, 31 Oct 2017 21:37:24 GMT 25:01 65ff4313403e0d0016a8b1fa false https://shows.acast.com/megashift/episodes/studio-project-john-lynn 65ff4313403e0d0016a8b1fa 65ff13e1da1b9c0016000eec studio-project-john-lynn full

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]]>

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]]> Urban-X Accelerator | Engineering the City as a Service | Micah Kotch w/ Rob Kleiman Urban-X Accelerator | Engineering the City as a Service | Micah Kotch w/ Rob Kleiman Sat, 09 Jul 2016 21:16:54 GMT 30:17 65ff45e7403e0d0016a917a9 false https://shows.acast.com/megashift/episodes/urban-x-micah-kotch 65ff45e7403e0d0016a917a9 65ff13e1da1b9c0016000eec urban-x-micah-kotch full

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]]>

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]]> Maker Chat: Alex Girardeau of VR Bible | Megashift Maker Chat: Alex Girardeau of VR Bible | Megashift Fri, 24 Jun 2016 21:20:32 GMT 17:35 65ff4368403e0d0016a8bca2 false https://shows.acast.com/megashift/episodes/alex-g-vr-bible 65ff4368403e0d0016a8bca2 65ff13e1da1b9c0016000eec alex-g-vr-bible full The process of creating an immersive experience takes many interdisciplinary skills. It requires design thinking, technical capabilities, and artistic considerations. Alex Girardeau, the content manager of VR Bible and a curator for VR Related, brings all these skills to the table.


Alex is a recent transplant to the NYC tech scene. He spent most of his early efforts studying therapeutic applications for VR. He found then found there were other ways to take advantage of the new medium. This discovery took him down the path of becoming a virtual reality and 360 video specialist. Now, he works with teams to developing games for HTC Vive, Google cardboard, Oculus and other hardware. Like other creators, Alex uses Unity to bring creations to life.


Currently, his main gig he creates content for Montreal-based Imagine 360 working to make immersive experiences and 360-degree videos. He is currently engaging in projects via meetup groups and assembling teams. One of which is a time travel experience that puts viewers in Manhattan before it became the sprawling metropolis it is today.


We talked about how VR will change the process of designing

How VR and the creation of a new reality can impact our understand the human experience.

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]]> The process of creating an immersive experience takes many interdisciplinary skills. It requires design thinking, technical capabilities, and artistic considerations. Alex Girardeau, the content manager of VR Bible and a curator for VR Related, brings all these skills to the table.


Alex is a recent transplant to the NYC tech scene. He spent most of his early efforts studying therapeutic applications for VR. He found then found there were other ways to take advantage of the new medium. This discovery took him down the path of becoming a virtual reality and 360 video specialist. Now, he works with teams to developing games for HTC Vive, Google cardboard, Oculus and other hardware. Like other creators, Alex uses Unity to bring creations to life.


Currently, his main gig he creates content for Montreal-based Imagine 360 working to make immersive experiences and 360-degree videos. He is currently engaging in projects via meetup groups and assembling teams. One of which is a time travel experience that puts viewers in Manhattan before it became the sprawling metropolis it is today.


We talked about how VR will change the process of designing

How VR and the creation of a new reality can impact our understand the human experience.

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]]>