The MIDiA Podcast

The Internationalisation of Culture

Thu, 10 Feb 2022 12:43:09 GMT

In episode 6, MIDiA's Tim Mulligan, Hanna Kahlert, Srishti Das & Kriss Thakrar dive into the internationalisation of culture!

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Beyond consumption: Fandom and ‘lean out’ behaviours

Wed, 02 Feb 2022 17:12:32 GMT

In episode 5, guest speaker Cherie Hu, Founder and Publisher of Water & Music, and MIDiA's Hanna Kahlert, Srishti Das and Tatiana Cirisano discuss Fandom and 'lean out' behaviours.

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Bridging IRL & digital

Wed, 26 Jan 2022 15:05:42 GMT

In episode 4, MIDiA's Karol Severin, Hanna Kahlert, Tatiana Cirisano and Kriss Thakrar discuss the concept of bridging IRL and digital.

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Media fusion and the creator economy

Wed, 19 Jan 2022 14:00:31 GMT

In episode 3, guest speaker Josh Deal, CEO of Zebr, and MIDiA's Ashleigh Millar, Tatiana Cirisano and Hanna Kahlert explore media fusion and the creator economy!

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The Creator Economy

Thu, 13 Jan 2022 09:22:54 GMT

In episode 2, MIDiA's Kriss Thakrar, Mark Mulligan, Keith Jopling and Ashleigh Millar deep dive into the future of the creator economy!

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Entertainment in 2022: The ‘new normal’ attention economy

Wed, 05 Jan 2022 17:58:19 GMT

In episode 1, MIDiA's Mark Mulligan, Tim Mulligan and Karol Severin discuss the 2022 entertainment landscape and deep dive into the 'new normal' attention economy.

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A New Era for Entertainment: Death of the Silo

Mon, 24 May 2021 13:00:01 GMT

What will define the next generation of content consumers? Video, sports and cultural insights analysts Tim, Srishti and Hanna discuss the implications of the convergence of the Silver Streamers and Gen Z – and how strategists can plan for their changing consumption habits.

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Rethinking consumption context

Mon, 17 May 2021 11:57:01 GMT

Our music and cross-cultural trends analysts Keith, Kriss and Hanna talk about the changing context of consumption over COVID-19, and what it means moving forward. What content succeeds? Lean-in versus lean-back? Overlapping attention versus full-on attention grabber? Private facing versus public facing? Listen on to find out...

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The Fandom Factor

Mon, 10 May 2021 12:28:45 GMT

MIDiA's games, music and sports analysts Karol, Mark and Srishti discuss the dynamics of identity and scarcity, the audiences of the future, and how to evolve marketing KPIs and content strategy to balance the key factors of monetisation and cultural relevance in the 'new normal'.

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The Commodification of Content

Tue, 04 May 2021 10:53:23 GMT

In this episode, MIDiA's Keith Jopling, Kriss Thakrar and Srishti Das – our music & sports consulting team – discuss the cultural impacts of content becoming a commodity; what it means for strategists and creators in a post-pandemic, attention saturated, digital-first entertainment economy.

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Introduction to season 2: Surviving the Attention Recession

Thu, 22 Apr 2021 13:24:40 GMT

MIDiA's music, games and cultural insights analysts (Mark Mulligan, Karol Severin and Hanna Kahlert) chat the attention recession - what it is, what to expect, and what comes next for the new era of entertainment beyond the traditional dynamics of consumption.

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Culture of Consumption

Tue, 01 Dec 2020 17:36:43 GMT

In episode 5, guest speaker David Freer of O Street and MIDiA consulting director Keith Jopling chat with cultural trends analyst Hanna Kahlert on the way the pandemic and lockdowns have shaped the cultures of business and consumption moving forward into 2021.

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The Subscription Economy

Tue, 24 Nov 2020 16:40:07 GMT

In episode 4, Keith chats with Mark, MIDiA MD and music guru, and Tim, research director and video analyst, about the future of subscriptions post-pandemic and in a potential recession.

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Sports & Gaming

Mon, 16 Nov 2020 14:45:58 GMT

In episode 3, MIDiA's gaming and sports analysts, Karol and Alistair, discuss with video analyst Tim the post-pandemic and recessionary implications on their respective industries and how the propositions are evolving to meet the times.

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Advertising

Sun, 08 Nov 2020 22:42:39 GMT

Episode 2 of the Post-Pandemic Programming series focuses on the impact of the global crisis on digital advertising, and what this means for entertainment companies with Karol (games specialist), Hanna (cultural insights) and Tim (video).

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Introduction to Post-Pandemic Programming

Wed, 04 Nov 2020 16:08:04 GMT

In this episode MIDiA's Keith Jopling and Mark Mulligan introduce the Post-Pandemic Programming series and what listeners can expect.

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