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		<itunes:summary><![CDATA[<p>Welcome to MiMMatters, a podcast series dedicated to exploring the fascinating world of marketing in the maritime industry. Hosted by the founders or partners of marketing in maritime, this podcast series delves into the latest trends, strategies, and insights that matter most to maritime marketers. Whether you're a seasoned professional, starting your career in maritime marketing or a business owner, MiMMatters provides valuable knowledge and practical advice to help you navigate the dynamic waters of marketing in the maritime sector. Join us along the series as we dive deep into topics such as digital marketing, brand positioning, customer engagement, industry innovations, and much more.&nbsp;</p><br><p><br></p><p>For more information about Marketing in Maritime, visit&nbsp;<a href="http://www.mimcrowd.com/" rel="noopener noreferrer" target="_blank">www.mimcrowd.com</a>, a comprehensive platform and community that provides insights, news, and resources for maritime marketeers.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Welcome to MiMMatters, a podcast series dedicated to exploring the fascinating world of marketing in the maritime industry. Hosted by the founders or partners of marketing in maritime, this podcast series delves into the latest trends, strategies, and insights that matter most to maritime marketers. Whether you're a seasoned professional, starting your career in maritime marketing or a business owner, MiMMatters provides valuable knowledge and practical advice to help you navigate the dynamic waters of marketing in the maritime sector. Join us along the series as we dive deep into topics such as digital marketing, brand positioning, customer engagement, industry innovations, and much more.&nbsp;</p><br><p><br></p><p>For more information about Marketing in Maritime, visit&nbsp;<a href="http://www.mimcrowd.com/" rel="noopener noreferrer" target="_blank">www.mimcrowd.com</a>, a comprehensive platform and community that provides insights, news, and resources for maritime marketeers.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title><![CDATA[#MiMMatters Episode 2: PR, Personal Branding & Media for Maritime Brands]]></title>
			<itunes:title><![CDATA[#MiMMatters Episode 2: PR, Personal Branding & Media for Maritime Brands]]></itunes:title>
			<pubDate>Wed, 10 Sep 2025 10:23:31 GMT</pubDate>
			<itunes:duration>57:21</itunes:duration>
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			<itunes:subtitle>Explore how maritime brands can build media presence and personal branding with insights from Nick Chubb of Thetius and host Rebecca Bridgen of Innov8 Social</itunes:subtitle>
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			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[In this episode, Rebecca Bridgen welcomes Nick Chubb, founder of Thetius and board member at&nbsp;Maritime Initiative, to discuss the evolving landscape of PR, personal branding, and media strategies within the maritime sector. Discover practical tips on proactive PR, storytelling, and how leaders can amplify their brands effectively.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, Rebecca Bridgen welcomes Nick Chubb, founder of Thetius and board member at&nbsp;Maritime Initiative, to discuss the evolving landscape of PR, personal branding, and media strategies within the maritime sector. Discover practical tips on proactive PR, storytelling, and how leaders can amplify their brands effectively.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>BrAInstorm – Exploring the benefits and limitations of AI in maritime content</title>
			<itunes:title>BrAInstorm – Exploring the benefits and limitations of AI in maritime content</itunes:title>
			<pubDate>Mon, 11 Sep 2023 08:30:25 GMT</pubDate>
			<itunes:duration>35:21</itunes:duration>
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			<itunes:subtitle>Ready to transform maritime marketing through AI innovation? Find out more with our MiM Matters Podcast!</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>In the first episode, "AI and Maritime Marketing", host Andy Ford talks to industry experts Mark Warner, Strategic Content and Marketing Director at Lloyd’s Register and Kent Erik Kristiansen, Managing Director at Blue-C about the role of AI in maritime marketing.&nbsp;</p><p>&nbsp;</p><p>Together, they steer us through the waters of AI with finesse, sharing their insights, experiences, and wisdom on the subject. It's like having a front-row seat to an illuminating conversation between two industry titans. Join us as we set sail with Episode One: AI and Maritime Marketing.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In the first episode, "AI and Maritime Marketing", host Andy Ford talks to industry experts Mark Warner, Strategic Content and Marketing Director at Lloyd’s Register and Kent Erik Kristiansen, Managing Director at Blue-C about the role of AI in maritime marketing.&nbsp;</p><p>&nbsp;</p><p>Together, they steer us through the waters of AI with finesse, sharing their insights, experiences, and wisdom on the subject. It's like having a front-row seat to an illuminating conversation between two industry titans. Join us as we set sail with Episode One: AI and Maritime Marketing.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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