Human-first content is always the goal, but there are ways to make the formatting easy for search engines and their AI.

We talk blog strategies, blog mindsets, and more in EP 024 of More Than Creative, The Podcast.

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Change is a part of life, but that doesn't mean it isn't scary.

Come listen, dive into the fear, and embrace your changing in EP 023 of More Than Creative, The Podcast.

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With some much going on in our lives, we've thought a lot about how to avoid burnout when it comes to marketing and with the grounding experiences Dakota recently had, we've realized marketing is supposed to fun. It's exciting, and it's experiments, it is science! It supposed to be fresh and questioning and nothing is guaranteed.

But that can be hard, and we talk about taking the pressures off of life, your marketing plan, and the results.

Life is just a sandbox. Let's get digging.

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We go through all the tips and tricks we've learned on the road and why you should care about it.

Listen to this episode if you go "wtf" when someone mentions SEO.

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It doesn't have to be like that. We don't have to get that gross, icky feeling when trying to sell our offerings. As entrepreneurs, we have the luxury and the privilege to only sell what we believe in, so if you've got that gross feeling, you either need to change your mindset or change your product.

Sales! Sales! Sales! and More! in EP 020 of More Than Creative, The Podcast!

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Dakota and Weston talk all about internet personas and how much of ourselves to infuse and share on the business — when it's right, when it's wrong, and where to do it.

This is a part of every entrepreneur's life, and it's a unique struggle to this day and age. Come in and listen to us break it down on EP 019 of More Than Creative, The Podcast.

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The entrepreneurial life is unique, complex, full of challenges that only other entrepreneurs will understand, and has several little perks that everyone judges you for (like endless flexibility).

But with that great power comes a great responsibility and with that comes a great pressure and with that comes a great stress and with that comes a great freeze and with that... you get the point.

Kick off your shoes, scrape the dirty clothes off the couch, and hang for a bit. We are all doing out best in EP 018 of More Than Creative, The Podcast.

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One of the fundamental beliefs of More Than Creative is a responsibility in what we make and what we put out in the world. There is so much "content" already in the world; we are only interested in making things with substance. Everything can have a purpose, and we want to be a part of that.

This episode is a lot of musing, but there's a time and a place for that too.

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The team discuss ways of thinking and methods to help ease the approach to social media and make what you share feels cohesive, connecting with clients, and helping you and your business to grow and sustain.

Come check it out in EP 016 of More Than Creative, The Podcast.

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The marketing world today is full of so many different opportunities and ways to market. How do you keep yourself from getting burnout? How do you diversify your marketing without making your messaging disjointed? How do you avoid overwhelming your audience?

Focusing on how your content and marketing materials fit into your ecosystem is the answer to it all. A well designed ecosystem tells you what works, what doesn't, and what is needed next. It engages audiences of all types and allows you to have marketing on several different avenues of outreach.

We believe that this is the only way new age marketing should be done. Come listen to our reasons and more on EP 015 of More Than Creative, The Podcast!

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We talk about some of the speakers she heard from, what makes a good conference great, and most importantly, we discuss the major marketing misstep we see in the course selling world (and the ethical implications of it).

Come do it like we do, and ride the rollercoaster that is More Than Creative, The Podcast.

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This is our review of our first More Than Creative Content Campaign. We talk about the planning and execution of our idea, and the unexpected challenges but potential benefits of the effort.

We aren't afraid to pull back the curtain and let you get a peek. Come check it out on Episode 013 of More Than Creative, The Podcast!

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The MTC team did a lot in Q1, and we are ready to do even more in Q2. In this episode, we cover what we are looking forward to in the upcoming quarter, but also some of the things we are proud we completed in the last.

Quarterly planning isn't all about the future; it's also about reflecting on the past. Come listen to us do both in this episode of More Than Creative, The Podcast!

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We talk about some of the potential pitfalls when it comes to sending newsletters and the endless benefits, and in signature MTC style, we obviously talk about wherever our thoughts take us.

Come ramble with us on EP 011 of More Than Creative, The Podcast!

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We recently launched a website for a local custom builder, so we figured we do our review of it on the record. We talk about how we balanced creativity and website norms, whether it makes sense for you to have an About page or not, and more.

Of course we stray off the path a little bit, but it's all about the journey, not the destination!

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Well, content is about opening the doors to a conversation — and giving people who you don't know yet something to ask you about.

Whether it's Weston and the weather or Dakota and Dune, helping a conversation's cold open be a little more cool can all be done through content creation.

Check out this and more in the most recent episode of More Than Creative, The Podcast!

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How do we fix that? Restrictions. We share examples about how restrictions have launched music careers and lead to critical success, and the ways you can restrict yourself to get the thinking started.

Sometimes all we need are some guidelines to get the pen flowing.

While we know rabbit holes can be endless, they can also be fun sometimes.

So what do you say, Alice? Wanna come down this rabbit hole with us?

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In classic MTC style, we drift all over the place and end up talking about the music industry, PR, and who’s better, Taylor Swift or Bob Dylan and Beyoncé? 

Figure out the answer and more on EP 007 of More Than Creative, The Podcast.

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But how do we keep our head when it feels like the world is spinning and we can't get a grip, and how do we prepare for life changing events when we see them on the horizon and can't do anything to stop them?

Weston and I talk about panic in EP 006 of More Than Creative, The Podcast, what it feels like to panic, how it can be made worse, and how you can get out of it, or at the very least steady the ship through the storm.

If you're feeling panicked or you have recently, let's take some deep breaths together and have a listen.

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This week we discuss creative and genius, how successful marketing tells stories, and the value in consistently making time to think and create.

Come join us in the break room! We look forward to you hearing the discussion.

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Creating blog topics can be a lot like looking at the blank page. The cursor is blinking away, and your brain is frozen in place.

It is difficult to reach into the ether and pull a few topics out of the endless possibilities of what you could talk about, so this episode is all about how to start thinking about your blog and content topics — using the “Pain Points and Praise method,” using your local SEO, and how to understand what your audience knows at one time. 

EP 004 is all about how to claim your own content schedule and make it easier for you to run your business and close your clients.

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Virality is kind of a secret desire for everyone that makes content on the internet, but it can come with a lot of unexpected baggage if it does come. We talk about what it was like to get picked up by the internet, how to keep your balance when it comes, and how to strike a balance between making content and avoiding the temptation of “rage baiting.” 

Come hear about how virality is bad, and how sometimes it isn't on the third episode of More Than Creative, the Podcast!

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Weston and I have done a lot with More Than Creative over the past year, and we struggled with how to communicate with clients and answer the ever-present question, “So what do you do?” 

We talk about how we reviewed our last year, the things that worked, the things that didn’t, how we paired down and packaged our service offerings, and ultimately, settled on clear language that makes us feel right at home. 

It can be a lot digging into it all by yourself. Hopefully, this will help with that some, and if you don’t feel like doing it all on your own, you know where to find us!

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We’re kicking off More Than Creative, The Podcast: Season 2 with a conversation about values. We’ve been sitting down together as a team discussing where MTC is headed as a business and what we want it to look like as it grows, and we came up with a lot of things that we always want to hold true in our business.

In our signature, sibling-ramble style, we talk about our past year, everything we learned at Spark '24, and most importantly, our core values! 

Come on in and listen intently, OR put it on in the background as you think about your own values; everyone is valid here! 

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Weston and I have been working on something together in Dakota Hersey Photography that has been working so well that we absolutely have to share; that something special is workflows! 

Now that we have them up and running, they have taken so much pressure off me, allowing me to shift my focus to larger things. I don’t worry about emails or invoices being sent on time, clients falling through the cracks, or me forgetting to do things. The workflows work for me, and they can work for you. 

Weston and I have learned a lot in starting workflows for ourselves, and we want to share all our thoughts with you! 

Check out EP 014 of More Than Creative, The Podcast!

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I struggled when starting More Than Creative, wondering if I should change my photography brand to be more in line with the idea of More Than Creative. I was unsure about how I would combine both of my passions: photography and helping other small business with client communication, copy writing, and strategy. Eventually, I decided to split them and let them them grow as separate things.  

That was the option that worked for me, BUT it’s not the only option available. Weston and I talk about a few ways to present clear, diverse service offerings to your clients without being confusing and the things to think about as you and your business grow!

Check it out on EP 013 of More Than Creative; The Podcast!

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I am back in the studio, and I’m kicking it solo to start off. It’s been awhile since I’ve sat down and talked to you, but it was a needed break. This week I'm talking about the behind-the-scenes in both Dakota Hersey Photography and More Than Creative, discussing the goals that we set, what we've been up to, and what I've been thinking about.

I’m shaking off the nerves, I’m letting myself ramble, and I’m bringing you guys along on this journey, back steps and all.

Welcome back. I’m excited to get started.

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These are common roadblocks people have when it comes to the content game. I had these when I first started on YouTube, but through practice, I’ve overcome those roadblocks… just to run into more. 

In this episode, I discuss the roadblocks I’ve faced when creating short-form videos, how I’ve overcome them, and what I’m doing to overcome the ones I’m currently facing (like the 22,000 videos I have on my phone, unedited.)

Tune into Episode 011 for all things short-form video!

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In Episode 010 of More Than Creative, The Podcast, we discuss why blogging is so important, both personally and professionally, and I introduce strategies to get started blogging, tagging, and categorizing your posts, maximizing their effectiveness. 

Check out Episode 010 to hear more!

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Weston and I talk about intention driving behavior and how I’ve seen it affect my work when starting More Than Creative, and we discuss why it's important to set goals, understand visions, and have clear intentions for our business endeavors – and most importantly, ourselves. 

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A lot of us do this. We ramble, we qualify, we are uncomfortable, so we take a while to get to the point, BUT there are ways around this. 

Weston and I talk a few of these ways in EP 008 and we also discuss why it's important for all of us to “show and not tell.”

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BUT, the “About” page is where it’s all about YOU. There is more freedom and creativity allowed on the “About” page, and I’m on a personal journey to empower everyone to use their “About” page to its fullest potential. 

In Episode 007, I talk about how Sydni Media’s "About" page is one of my favorites, and a few other yuck’s and yum’s of “About pages.”

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Then you slowly start to look around for “inspiration” and the next thing you know, you sound exactly like everyone else. 

Everyone wants to fit in, to be accepted, to be a part of something, and as business owners, we want to be selected by clients and invested in.

But the need to fit in can end up hurting you. There can be nothing that separates you from your competition, nothing that sounds like you, nothing that explains why you are the investment worth making. Being afraid can cause you to sound too bland and generic when you are unique and custom. 

When you decide what is different about you, and what in your business is important and special to you, that is when you can communicate your VALUE to clients.

Today we’re talking through our recent projects, all of the pitfalls we see tripping up business owners, and provide examples of the good ways to capitalize on who you are and the business you own.

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It can be easy to lean on the words you hear over and over again…the ones you think everyone wants to hear from you. “Timeless, fun, intimate, classic, raw, personable…” But when is the last time you really analyzed the words you use to describe your brand to make sure you’re saying EXACTLY what you want to convey. Considering actual definitions AND assumed connotations, industry terms and what people are searching for and relating to. 

Today we talk about the importance of having confidence in the words you use (and don’t use) to describe your business, common buzzwords misused, and how they cause business owners to miscommunicate with their ideal clients. I also introduce new strategies to find words that are custom-fit for your brand!

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