My .4 Cents

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How Linkin Park Leveraged Community Building feat. Rob McDermott

Fri, 10 Apr 2026 01:15:53 GMT

This week on My .4 Cents Andrew Southworth, Matt Bacon and Jesse Cannon chat with Rob McDermott about what it was like managing Linkin Park during their first several albums, and how they grew through community building activities and street teams.

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Spotify Artist Profile Protection & Chappell Roan Fake Drama feat. GameboyJones

Fri, 03 Apr 2026 03:46:20 GMT

This week on My Point Four Cents, Andrew Southworth, Jesse Cannon and Dustin Boyer talk about Spotify's new artist profile protection feature and how Chappell Roan's recent drama may have been manufactured as a publicity stunt.The episode also features an interview with GameboyJones where they talk about microgenres and how he made his music go viral.

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Apple Music Launches AI Disclosure Tags

Thu, 26 Mar 2026 17:01:32 GMT

This week on My Point Four Cents, Andrew Southworth, Dustin Boyer and Matt Bacon talk about how Apple Music is adding AI disclosure tags and how China is now the 4th largest streaming country on Earth. The episode also features an interview wtih John McEntee of Incantation where they talk about the music touring landscape today and how its changed over time.

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Why Labels Care More About Super Fans Than Virality

Thu, 19 Mar 2026 17:47:02 GMT

This week on My Point Four Cents, Dustin Boyer, Maddie Elyse, Andrew Southworth and Matt Bacon talk about how labels are no longer chasing TikTok virality, but instead focusing on super fans, and how to avoid getting scammed by artist and label service companies. The episode also features an interview with Sam Duboff, the Global Head of Marketing & Policy at Spotify, where he talks about how Spotify actually pays artists, how the 1,000 stream threshold works, the 2026 Loud&Clear report and more.

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Spotify Is The Highest Paying DSP Now?

Thu, 12 Mar 2026 11:51:00 GMT

This week on My Point Four Cents, Matt Bacon, Dustin Boyer, Ryan Schutte and Andrew Southworth talk about Live Nation settling their anti-trust case and Spotify's 2026 Loud&Clear report. The episode features an interview with Morgoth Beatz to talk about his journey from playing guitar in metal bands to producing for artists like Juice WRLD and Machine Gun Kelly.

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The Death of Spotify and Music Streaming?

Thu, 05 Mar 2026 12:29:00 GMT

This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Dustin Boyer talk about a statement from Jimmy Iovine and article from Joel Gouveia that music streaming services are 'minutes away from being obsolete', how Suno users don't listen to music like normal people and some changes happening to the podcast. This episode features an interview with Eyal Levi (founder of URM Academy, Riffhard and guitarist of DAATH) where he discusses how music artists can succeed and how the industry has changed over time.

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Why TuneCore Is Paying Artists Late & AI Music Hell

Tue, 24 Feb 2026 05:23:07 GMT

This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Jesse Cannon have a wide-ranging conversation sparked by Adam Neely’s latest video on AI music, Suno, and what it all could mean for musicians, creativity, and the future of the industry, along with updates on host changes and a rotating fourth chair while Jesse dives deeper into filming his documentary Why There’s No Money in Music. The episode also features an interview with Dave Cool (formerly of Bandzoogle, now at GigSalad) about a lucrative, often-overlooked way musicians can earn meaningful side income through private and corporate gigs, before the group breaks down growing concerns around distributors—especially TuneCore—delaying royalty payouts, plus additional discussion on live music, virtual performances, and the shifting economics of releasing music today.

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Distrokid Is For Sale! Is This Good For Musicians?

Tue, 17 Feb 2026 05:42:15 GMT

In this episode of My Point Four Cents, Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive deep into the recent news that music distribution giant DistroKid is apparently up for sale. The crew explores whether this could mean notorious customer service improvements, unpacks why user support has become so problematic across various distribution platforms, and how profitability and automation may be influencing decision-making at the top. Jesse shares his conversation with Joshua Redbeard, the influential host of Short, Fast, Loud, and co-founder of Grayscale and Ninth Life Records, illuminating how passion and punk rock ethics shaped his journey from underage DJ to respected label head and radio voice. They also delve into how storytelling shapes artist marketing, the role of online comments in algorithm growth, what it really takes to start and run a record label, and how both human interaction and data-driven tactics are influencing modern music exposure in 2024.

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Is Spotify Really Making A Music Middle Class?

Tue, 10 Feb 2026 05:00:00 GMT

Jesse Cannon, Andrew Southworth, Dustin Boyer, and Matt Bacon discuss Spotify's colossal payouts to artists. As the conversation unfolds, they explore the intricacies of label deals and the reality behind Spotify's royalty distribution, offering insight into how record deals might impact earnings. The team also shares dos and don’ts in marketing, dispelling misconceptions around the effectiveness of certain strategies like influencer campaigns and pre-saves. Guest Maddie Elyse of Shark Attack and 19 Entertainment joins the discussion, shedding light on artist development post-reality shows like American Idol. The episode provides an intriguing blend of industry secrets and marketing truths, giving listeners a well-rounded understanding of what truly drives success in music today.

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TikTokPocalypse Is Threads The Winner?

Tue, 03 Feb 2026 05:00:00 GMT

Jesse Cannon, Andrew Southworth, Dustin Boyer, and Matt Bacon discuss the aftermath of TikTok's challenging week and its impact on content reach. The discussion delves into how artists are responding to changes in TikTok's algorithm and shifting their focus to platforms like Instagram and Threads. Jesse dives deep into an engaging interview with Chris Dalariva, the author of "Uncharted Territory," exploring the history and evolution of Billboard charts, the concept of hits being 'rigged,' and how music has transformed over decades. The conversation also touches on Anna's Archive, a site that controversially scraped Spotify's data, leading to massive legal actions against it. The hosts ponder the implications of technology on music preservation and the broader cultural importance of archiving media, drawing parallels with other industries like gaming. The episode examines the delicate balance between the open web ideals and the realities of copyright and intellectual property.

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Is TikTok Over For Musicians?

Tue, 27 Jan 2026 05:00:00 GMT

In this episode, Jesse Cannon, Matt Bacon, Dustin Boyer and guest Ryan Schutte talk about the implications of TikTok's transition to American ownership, highlighting the onset of censorship and algorithm changes. The discussion explores the confusion and frustration among creators due to shadow banning and restricted content visibility, suggesting the platform's recent actions could potentially alienate its user base. The conversation shifts to an interview with Johnny Fiaconi, shedding light on the thriving opportunities within the cover band scene, particularly for his band, The Dreamboats. Fiaconi discusses the stigmas and economic opportunities in playing cover music, showcasing how it's become a viable career path filled with lucrative gigs. Finally, the hosts discuss strategies for touring profitably, emphasizing the importance of meticulous planning and maximizing opportunities in local markets, such as targeting college campuses and making efficient use of flyer distribution. Throughout, they stress the significance of engagement and strategic targeting to build a successful career, despite ever-changing social media landscapes and touring challenges.

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LIVE FROM NAMM: Answering Musicians Marketing Questions!!!

Sun, 25 Jan 2026 07:41:39 GMT

In this special episode filmed live at NAMM, the team talks with a wide range of attendees and musicians about music promotion, branding, and the evolving landscape of social media marketing for artists. Topics include growing email and SMS lists, balancing creative authenticity with engaging content, pitching for sponsorships, running effective ad campaigns on small budgets, and building a standout image in a band. The discussion also touches on how artists can leverage their DIY roots, navigate the challenges of ads that underperform, and find their niche audience. With insights from real artists and experts in various aspects of music marketing, the episode is packed with actionable advice and behind-the-scenes perspectives from some of the industry’s sharpest minds.

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Spotify Launches Stories, Social Listening & More

Tue, 13 Jan 2026 06:00:25 GMT

Matt Bacon, Jesse Cannon, Andrew Southworth, and Dustin Boyer delve into a variety of topics surrounding the music industry, particularly focusing on innovations at Spotify and the integration of AI in marketing and music production. They discuss Spotify's new features like listening activity and the controversial "about the song" feature, which pulls third-party data to enhance song information. The episode also features an interview with Howard Bullows, an AI marketing professional and independent artist, who shares insights into how AI is revolutionizing the music creation process. Howard highlights the impact and ethics of AI tools in both the marketing and content creation arenas, giving listeners a glimpse into the future of music production. The hosts ponder on ageism in the music industry, discussing how age can influence a musician's career trajectory but emphasizing the potential for success at any age, especially with today's digital reach. They encourage musicians of all demographics to persevere despite the industry's often narrow standards and discuss how the rise of platforms like TikTok has democratized music discovery. Overall, the episode offers a comprehensive view of current trends and challenges in the music scene, imbued with a forward-looking perspective on technology's role in the arts.

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Music Marketing 2026: Insider Predictions!

Tue, 06 Jan 2026 05:00:00 GMT

Andrew Southworth, Dustin Boyer, Matt Bacon, and Jesse Cannon kick off the new year by diving into the controversial subject of Drake's alleged involvement in a RICO case, touching on issues of illegal gambling, money laundering, and the ethics of stream manipulation. The conversation then shifts to predictive insights for music marketing strategies in 2026, exploring potential shifts in content trends towards more authentic and raw video formats. Behind a membership barrier, an exclusive discussion unfolds, covering Spotify's Discovery Mode and its new video feature's implications for artists. Excitingly, they announce their upcoming tour, emphasizing the community-building aspect of their live events, where musicians can connect, share experiences, and foster collaborations. Additionally, the panelists delve into the socio-economic impacts on the festival industry, AI music's rising influence, and the ongoing debate surrounding Spotify's role and reputation in the music streaming landscape. A lively discussion resonates with thoughts on the evolving dynamics of the music world, hinting at both challenges and opportunities in the ever-changing industry.

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How Black Veil Brides Built Their Fanbase

Tue, 30 Dec 2025 05:00:00 GMT

In this candid interview, Blasko, formerly associated with iconic acts like Ozzy Osbourne and Rob Zombie, shares his dynamic journey through the music industry, beginning with his early inspiration from Kiss. Starting in 1985, he transitioned from aspiring drummer to bassist, joining bands like Cryptic Slaughter in his teenage years, and later making significant strides with Rob Zombie and Ozzy Osbourne. Beyond performing, Blasko delves into the business side of music, co-founding a management company handling artists such as Black Veil Brides and Zakk Wylde. His career highlights the importance of authenticity, audience connection, and adaptability in navigating the ever-evolving music landscape. Blasko also recounts how his involvement with Liquid Death water brand parallels his music ethos, emphasizing that both endeavors are driven by authenticity and resonating with audiences. His perspective underscores the necessity for bands to cultivate a genuine connection with their audience, viewing fans as part of a community rather than mere consumers.

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The Secrets Of Boosting Your Spotify Algortihm w/ Luke Mansell

Tue, 23 Dec 2025 05:00:00 GMT

In this interview, Luke Mansell, the creator of Music Stacks—a platform known for being a vital resource for musicians—dives into the intricacies of his creation. Music Stacks presents Spotify data in a user-friendly manner, providing insights like the key, tempo, and energy levels of songs, and tracking the popular Spotify popularity score. Luke explains his initial motivation behind the platform's creation, citing the lack of ads and quality user experience as key differentiators. Over time, the platform evolved to include Music Stacks Metrics, allowing users to track their music's popularity score history and examine the impact of marketing efforts. A notable feature is its ability to integrate across various social and music platforms, which helps artists understand their reach across different audiences. The conversation also touches on usage trends and how artists are harnessing social media to amplify their Spotify presence. Through Music Stacks, users can access invaluable data to strategize their music releases effectively and stay agile in the fast-paced music industry.

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How Soon Do Artists Make Money On Their Music

Tue, 16 Dec 2025 05:00:00 GMT

In this podcast episode, music marketing experts Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive into the challenges artists face when attempting to make a profit in the music industry. They analyze the effectiveness of various strategies, such as streaming, direct-to-fan sales, and the use of social media, while emphasizing the importance of consistency and experimentation. The conversation highlights the necessity for artists to understand their audience, adapt to rapidly changing algorithms, and find creative ways to promote their music without relying solely on traditional methods. With input from music marketing platform founder Giovanni Bottan, the discussion underscores the complexities of achieving financial success in music and the importance of evaluating return on investment for marketing efforts.

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2025's Biggest Change In Music Marketing

Tue, 09 Dec 2025 05:01:30 GMT

Andrew Southworth, Dustin Boyer, Jesse Cannon, and Matt Bacon discuss artist branding and the influence of Spotify Wrapped's new features. The conversation unfolds around vintage music marketer Rob Gross, who shares insights from his extensive experience working with legendary artists like Black Sabbath and The Rolling Stones. The hosts explore the significance of artist individuality, authenticity, and innovative brand positioning, using examples such as Addison Rae's development from a run-of-the-mill pop star to a unique musical persona. By highlighting the intersection of marketing strategies, audience engagement, and personal growth, the episode dives deep into cultivating a distinct presence in the music industry. Plus, the group discusses Spotify's recent updates and their implications for users, touching upon the platform's annual Wrapped feature and its role in connecting listeners with their musical interests.

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How Unknown Artists Chart On Billboard

Tue, 02 Dec 2025 05:00:00 GMT

In this episode, Jesse Cannon, Andrew Southworth, Dustin Boyer, and guest host Olivia Pierce discuss Patreon and the resurgence of artists cultivating communities through apps, emphasizing how these platforms can offer authentic engagement and sustainable income. Then, Dustin Boyer interviews Nashville-based independent artist Ben Schuller, who has successfully built his career on his own terms. Schuller shares insights into how he capitalizes on unconventional routes such as YouTube covers and Nerdcore to make music his full-time occupation. The conversation then shifts to exploring the tactics some groups use to game the Billboard charts, exemplified by a campaign aimed at rallying people to collaboratively create an album and propel it to the top spot, highlighting flaws in chart metrics. Finally, the episode discusses the advantages of artist independence and the evolving music business landscape, questioning traditional industry methods and advocating for innovative approaches for musicians to connect with their audiences.

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DIY Tour Booking Secrets Revealed!

Tue, 25 Nov 2025 05:58:43 GMT

Hosts Andrew Southworth, Dustin Boyer, and Matt Bacon, alongside guest co-host Ryan Schutte, talk about the evolving landscape of the music industry. They begin with insights from Ryan Schutte, a booking agent at Forthright Booking, focusing on the challenges and strategies surrounding DIY tour booking and fostering local and regional music scenes to capture the attention of bigger agents. The episode then shifts to an enlightening interview with Jeff Betton and Matt Dowling from Hellbender Vinyl, who discuss the enduring relevance of vinyl records as a tangible connection to music, emphasizing their role despite the dominance of digital streams. A spirited debate follows on the implications of the UK's legislative move to cap ticket resale prices—a step seen as a necessary measure to curb exploitative practices in ticketing markets. The hosts dive into the broader impacts of digital versus traditional music formats and underscore the importance of data-driven strategies for artists aiming to grow their presence in the increasingly interconnected music ecosystem.

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Spotify's Huge Update For Musicians w/ Ryan Slone

Tue, 18 Nov 2025 05:00:00 GMT

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer tackle various shifts and trends in the music industry, particularly focusing on Spotify's recent introduction of video features in the American market and alterations to the Shuffle function. Highlighting the skepticism among American users accustomed to more static interfaces, the hosts humorously delve into their experiences with video availability on platforms like YouTube Music. The conversation pivots to the implications of adding videos to Spotify and how it might transform user engagement. The team discusses the challenges Spotify faces, such as maintaining an authentic shuffle experience amid accusations of biased algorithms favoring major labels. Simultaneously, the podcast brings attention to a chat with Ryan Slone, a veteran booking agent, providing artists insights into securing effective representation in the industry. The show navigates through evolving content strategies on TikTok and Instagram, illustrating the shifting paradigms in digital consumption and the necessity for artists to recalibrate their approaches in an ever-dynamic digital realm.

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Artists Need Three Accounts On Every Social Platform!?!? w/ RamonPang

Tue, 11 Nov 2025 07:24:58 GMT

In this episode, hosts Dustin Boyer, Andrew Southworth, Matt Bacon, and Jesse Cannon discuss innovative strategies for music promotion and the implications of AI in the music industry. They dive into the effectiveness of utilizing multiple social media accounts to maintain a professional image while engaging in aggressive promotion and fan interaction. An interview with IDM-electronic artist RamonPang explores his approach to blending music creation with educational content and the unique experience of performing at a no-phone DJ set. The conversation also touches on an AI artist's controversial rise in the country music charts, sparking debate about the ethics and future of AI-generated content in music. Additionally, the hosts examine the credibility of bot-driven success and its potential degradation of artistry, alongside insights on successful influencer marketing tactics and the importance of community in establishing a musician's reputation.

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How To Grow A Music Artist In 30 Days w/ Rod Yancy

Tue, 04 Nov 2025 05:00:00 GMT

Hosts Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep dive discussion on optimizing an artist's reach, aiming to significantly increase their audience in just 30 days. They explore strategies for building a compelling narrative that resonates with audiences and the importance of leveraging collaborations to gain visibility in the music industry. The conversation also touches on the challenges hip-hop artists face in breaking through a saturated market, emphasizing the importance of originality. Additionally, Matt Bacon interviews Rod Yancy from Bootleg, highlighting the innovative service that allows fans to purchase live concert recordings, thereby creating a unique collectible and revenue stream for artists. This integration of technology and music fandom presents a modern approach to enhancing fan experience by allowing them to relive concert memories. The episode concludes with discussions on shifting music chart dynamics, reflecting cultural trends and the evolution of genre perceptions.

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Why Musicians Are All Talking About Group 7 w/ C.J. Blessum

Tue, 28 Oct 2025 04:00:00 GMT

In this episode, Matt Bacon, Jesse Cannon, Dustin Boyer, and Andrew Southworth explore diverse topics on how musicians can optimize their income through unconventional methods. They discuss creative strategies such as niche marketing, limited edition merchandise, and effective use of publishing rights to maximize revenue. The group discusses the merits of incorporating innovative platforms like Shopify and Bandcamp for handling merchandise and music sales. The episode also highlights an interview with C.J. Blessum, founder of A Thousand Arms, who shares insights on supporting indie artists through screen printing and design services, emphasizing the importance of authenticity, community building, and embracing new revenue streams in the ever-evolving music industry. Amid their banter, the hosts also touch on recent viral content strategies on platforms like TikTok, underscoring the unpredictable nature of digital media virality and the need for artists to be adaptive and creative in their marketing endeavors.

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How Sombr's Marketing Fan Hate w/ Todd White

Tue, 21 Oct 2025 04:00:00 GMT

In this episode, hosts Andrew Southworth, Jesse Cannon, Dustin Boyer, and Matt Bacon delve into various aspects of the music industry, discussing how musicians earn money through different income streams such as merch, touring, and streaming. The conversation features an insightful interview with Todd White, owner of King Volume Records, who shares the story of managing Castle Rat, a rising metal band, and their success on Kickstarter. The episode also addresses controversies in the industry, including negative fan reviews, and how artists like Sombur respond to criticism. They also explore the economics of touring and discuss alternative income avenues for musicians, emphasizing the importance of understanding one's audience and leveraging platforms like Patreon effectively. Additionally, they talk about the challenges artists face with venue merch cuts and the importance of artists having a grasp on how to navigate their finances and business strategies in the evolving music landscape.

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The Dark Side of Music Distribution w/ Olivia Pierce

Tue, 14 Oct 2025 04:00:00 GMT

In this episode, hosts Jesse Cannon, Matt Bacon, and Dustin Boyer engage in a dynamic discussion with Alex Bochel, the owner of the EDM record label Spirations Music, covering the challenges and strategies of music distribution in the digital age. The conversation delves into the complexities and frustrations facing DIY musicians and label owners with distribution services, highlighting issues such as poor customer service, payout delays, and the limitations of promotional add-ons. Alex shares his experiences with different distributors, emphasizing the need for reliable service and fair royalty sharing. The episode further explores the industry insights of creative director Olivia Pierce, who works at Industry Plant, and accentuates the power of branding and consistent social media content in building an artist's career. The hosts also examine how Taylor Swift markets her music, relating her approach to broader industry trends. Throughout, the episode offers listeners a thoughtful exploration of navigating the evolving music business landscape, drawing on both expert interviews and real-world experiences.

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Did Taylor Swift's Not Market TLOASG? w/ Lee Martin

Tue, 07 Oct 2025 18:53:55 GMT

In this episode, Dustin Boyer, Jesse Cannon, and Matt Bacon explore Taylor Swift's latest album rollout and the mixed reactions it has garnered, noting both fan loyalty and criticism, while discussing its significant cultural footprint. Highlighting fascinating marketing strategies, they feature an interview with Lee Martin, a creative marketing expert with a rich background working with artists like David Bowie and Lord Huron. The episode delves into how Lee combines programming and creativity to craft engaging fan experiences, offering insights into his ideation process and how DIY artists can implement these grand ideas without needing high-level expertise. Additionally, they address TikTok's potential changes due to political influences and its implications on social media usage. Throughout the conversation, the hosts emphasize the evolving dynamics in music marketing and social media interactions, offering a blend of industry insights and actionable advice for both artists and marketers.

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YouTube Beats TikTok For Music Discovery? w/ John Strohm

Tue, 30 Sep 2025 04:00:00 GMT

In this episode, Andrew Southworth and his colleagues Matt Bacon, Dustin Boyer, and Jesse Catted explore a study revealing TikTok's limited impact on music discovery compared to YouTube and streaming platforms. They delve into the intricacies of how people discover music, discussing whether initial exposure or full engagement constitutes true discovery. The team also interviews Jon Strom, a multifaceted music industry professional, who shares insights on artist development, marketing, and the challenges faced in today's evolving music industry. He emphasizes the importance of great music and robust marketing strategies for artist success. Additionally, the episode touches on AI's role in music creation and the need for transparent licensing, while highlighting Spotify's recent efforts to address spam and AI content on their platform. Through lively discourse, the podcast provides a multidimensional view of the contemporary music landscape and the dynamics shaping artist careers.

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What Makes A TikTok Go Viral?

Tue, 23 Sep 2025 04:00:00 GMT

Jesse Cannon, Dustin Boyer, and Matt Bacon dive into what makes TikTok content successful for musicians, breaking down examples of viral videos and detail how spectacle, identity, and strong hooks drive engagement. They also discuss how adapting ideas from other genres can elevate a music marketing strategy, and how tools like ChatGPT can be leveraged for industry research, such as identifying the right promoters or venues for a tour. Later in the episode, Matt sits down with Fabrice Sergent, managing partner of Bandsintown, to explore the platform’s mission of connecting artists and fans, its data-driven concert recommendations, and the power of local outreach tools. The conversation highlights the importance of fostering real human connection in an increasingly digital world and maintaining creativity in a tech-enhanced music landscape.

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This Band Raised $50K Without a Label?! w/ Ryan Shuck

Sat, 20 Sep 2025 04:00:00 GMT

Musician Ryan Shuck explores the remarkable arc of his music career, from founding roles in Orgy and Julien-K to collaborations with the likes of Chester Bennington and Korn. The conversation focuses heavily on Julien-K’s latest innovative crowdfunding campaign surrounding their live-streamed event “Ritual,” revealing how the band successfully transitioned from platforms like Indiegogo to fully integrating campaigns into their own Shopify store. Shuck details the strategic design behind limited-edition bundles and community-building tactics that drive fan engagement, offering practical advice for musicians on building independence, scaling audience relationships, and navigating the creative and operational complexities of running a modern music brand. Throughout the conversation, Shuck brings a blend of passion, entrepreneurial insight, and relentless drive to demystify what it takes to create sustainable success as an artist today.

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The Country Star the Internet Can’t Ignore w/ Bryan Andrews

Wed, 17 Sep 2025 04:00:00 GMT

Emerging country artist Brian Andrews shares his journey as a DIY musician from a small town in Missouri to becoming a rising voice in both music and sociopolitical conversations. He opens up about how his upbringing instilled a strong sense of speaking out for what he believes in, which has become a defining aspect of his brand. Brian discusses the interplay between his music and political content, explaining how the passion behind his messages shapes both his songwriting and online presence. He reflects on the risks and rewards of being outspoken in a genre traditionally associated with conservative values, emphasizing the importance of empathy, nuance, and authenticity in today’s divided cultural landscape. Brian also details his creative and content strategies, the support he's received from his label, and the significance of his upcoming politically charged single, “The Older I Get,” which he hopes will connect with audiences on a human level during a pivotal time in society.

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How Often Should Musicians Post Each Week?

Tue, 16 Sep 2025 04:00:20 GMT

In this episode of "My Point Four Cents," the hosts delve into the complexities surrounding music streaming platforms, particularly Spotify, and how they can be exploited through scams such as improper artist tagging and bot-driven attacks. They explore how fraudulent actors can hijack artist profiles, the lack of effective authentication systems, and the failure of distributors to safeguard creators, especially indie artists. The discussion also highlights how established artists enjoy support that many rising musicians lack, and how tools for control and correction are largely inaccessible to those without major backing. The team also discusses broader industry dynamics, platform dominance, the metrics that dictate an artist’s opportunities, and the power dynamics between streaming services, record labels, and independent musicians. Further into the episode, there's a candid interview with rising country artist Brian Andrews, who integrates political and social commentary into his music and online presence. He shares insights into blending activism and authenticity with content strategy in a digital-era music career. The conversation is as much about the broken systems in digital music distribution as it is about individuality, resilience, and the responsibility of artists to speak out.

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Is The Music Business Cooked? w/ Ryan Shuck

Tue, 09 Sep 2025 04:48:01 GMT

Hosts Matt Bacon, Jesse Caden, and Andrew Southworth dive into the challenges modern musicians face with streaming platforms, specifically addressing the controversial removal of artist Karra’s album from Spotify due to alleged artificial streaming. They analyze her claim of spending $100,000 on an album that earned only $1,200 from streaming, highlighting the lack of a marketing budget and broader issues among self-serve distribution platforms. The conversation further explores the broader digital music landscape, the frustrating absence of effective customer service from major distributors, and the importance of building dedicated fan communities. Later in the episode, special guest Ryan Shuck (known for his work with Orgy, Dead by Sunrise, and Julian-K) joins the podcast to discuss his band's innovative crowdfunding strategy, the importance of fan relationships, scarcity marketing, and direct-to-fan engagement through platforms like Shopify and Patreon. The episode wraps with reflections on shifts in the industry, artist sustainability, and critiques of viral reactions to music industry news.

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How To Get Booked At Venues That Build Fanbases w/ Matt Molnar

Wed, 03 Sep 2025 06:23:57 GMT

Jesse Cannon welcomes his longtime friend Matthew Molnar—a true veteran of the music world with an impressive, decades-spanning resume that includes being a musician, record producer, manager, and concert booker. The conversation explores Matt’s deep roots in the DIY and punk scenes, his work booking shows at iconic New York venues Market Hotel and Trans-Pecos, and his passion for supporting rising talent and building local music communities. They dive into topics like the evolution of shoegaze, the importance of self-promotion, the challenges new artists face breaking into the scene, and the fine art of helping bands develop their sound without losing their identity. Filled with reflections on New York's music history, witty anecdotes, and critical insights into what makes a band truly stand out, this rich and sprawling discussion offers invaluable wisdom for anyone looking to navigate the modern music industry.

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Your Release Plan Might Be Broken (Waterfalls, Trigger Cities & Spotify Countdowns)

Tue, 02 Sep 2025 04:46:38 GMT

Jesse Cannon, Matt Bacon, Andrew Southworth, and Dustin Boyer are joined by special guest Matthew Molnar, a longtime music industry insider who currently books for Brooklyn venues Market Hotel and Trans-Pecos. The group dives into a spirited discussion about the ongoing debate surrounding waterfall release strategies in music marketing, questioning a viral social media claim that such methods are now ineffective. They dissect the data behind Spotify’s algorithm and popularity score, with experts like Glenn McDonald and Luke Mansell weighing in to debunk misinformation. The episode also explores techniques for promoting music releases, the pros and cons of pre-saves and countdown pages, and strategies for targeting international markets through advertising. Later, Molnar shares his journey through the industry and explains how independent artists can get booked at top venues by being an active part of the scene and delivering unique, community-oriented performances. Throughout, the hosts emphasize the importance of critical thinking, transparency, and data-driven decision-making in a rapidly evolving music landscape.

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Indie Artists’ Best-Kept Secret w/ Brian Zisook of Audiomack

Wed, 27 Aug 2025 04:00:00 GMT

Brian Zisook, co-founder of AudioMack, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMack carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and empowering independent artists through human curation, education, and innovative features like geo-targeted playlists and in-app messaging, AudioMack has democratized music access globally. Brian also tackles broader themes around music marketing, fan engagement, the importance of community and regional identity in music, and the current shortcomings in artist management and industry practices—all while offering thoughtful insight and practical advice for creators navigating today’s music landscape.

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00:00 - Introducing Brian Zisook from Audiomack

00:22 - What Is Audiomack?

01:02 - The Genesis of Audiomack in 2012

02:17 - Early Days and DJBooth Crossover

02:43 - Shaping a Platform for Independent Artists

03:43 - Audiomack’s Focus on Hip-Hop and Global Growth

05:19 - Why Africa Chose Audiomack

07:27 - Building Communities Through Localization

09:39 - Regional Music Curation in the U.S.

10:54 - Global Misconceptions About African Music

13:01 - Where Audiomack Fits in the Artist Marketing Mix

14:53 - Investing in Human Curation

16:49 - The Audiomack Tastemaker Program

20:10 - Solving Artist Discovery and Engagement Problems

22:38 - The Future of Audiomack and Global Expansion

25:32 - Audiomack vs Full-Catalog Streaming Giants

27:39 - Favorite Emerging Music Marketing Tactics

30:12 - The Power of Fan Clubs and Direct Artist Access

36:13 - Marketing Advice for Artists in Emerging Markets

38:42 -

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Is TikTok, Reels or Shorts Better For Music Promotion?

Tue, 26 Aug 2025 04:33:57 GMT

In this episode of “My Point Four Cents,” the hosts—Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon—engage in a detailed conversation on music marketing and platform strategies, featuring special guest Brian Zisook, co-founder and EVP of AudioMack. The discussion dives into platform trends, contrasting how artists often perform differently across TikTok, Instagram Reels, and YouTube Shorts due to algorithmic preferences, content suitability, and user behavior. They explore the nuances of platform-native content, engagement impact, the significance of “profile scores,” and tactics like the $1.80 comment strategy for growth. Brian Zisook provides an in-depth overview of AudioMack’s unique position in music streaming, its international growth—particularly across Africa and the diaspora—and the platform’s focus on discovery, curation, and accessibility for independent artists. They also tackle how platforms like Bandsintown help artists promote tours through free and paid tools. The episode blends real-world examples with strategic advice, emphasizing experimentation, audience alignment, and adapting to varied digital environments.

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The Secret That Got Him 130 Million Streams!

Wed, 20 Aug 2025 16:32:43 GMT

My .4 Cents host Andrew sits down with Chris Greenwood, also known as the artist "Manafest", to dive deep into his journey as an independent musician and music entrepreneur. Chris shares his evolution from touring artist to Spotify success, discussing his wins in sync licensing, including a six-figure Olympics placement, and the shift from active to passive income through streaming. He opens up about the strategic use of Facebook ads, merch funnels, and catalog sales to sustain a thriving music business. The conversation also explores the pros and cons of the modern music industry, offering insights for up-and-coming artists on building a sustainable career, maximizing revenue streams, and avoiding common pitfalls. Whether navigating streaming platforms or leveraging digital marketing, Chris provides a wealth of real-world lessons based on his experience as both a successful artist and a mentor through his Smart Music Business platform.

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How Many Streams It Takes For Spotify To Promote Your Music

Tue, 19 Aug 2025 04:13:40 GMT

This episode of "My Point Four Cents" features a deep dive into the Spotify algorithm with musical artist and educator Chris Greenwood, also known as Manafest. Hosts Dustin Boyer, Matt Bacon, Jesse Cannon, and Andrew Southworth explore the metrics behind Spotify's Popularity Index and share insights from a data-driven study that analyzed the streaming behavior of hundreds of artists. Andrew explains findings from their research, revealing surprisingly simple correlations between streams and algorithmic playlist placements such as Release Radar and Discover Weekly. The conversation also covers artist development strategies, sync licensing, the economics of digital and physical music sales, and the realities of modern streaming income. Greenwood shares his journey from major label deals to independent success, including stories of high-value sync placements and how he leveraged digital marketing and sales funnels to sustain a thriving music career.

Watch Andrew's video on the Spotify Algorithm here: https://www.youtube.com/watch?v=-w3hk2KtKXo&t=603s

Help us crack the algorithm for part 3 here: https://forms.gle/Yiffp3CjMiJf8nvT6

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Will "Personality Content" Kill Your Music's Growth?

Tue, 12 Aug 2025 05:46:38 GMT

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of merging personality and artistry on platforms like TikTok and Instagram. The episode also features a deep-dive interview with James Rhodes, President and CEO of independent label FiXT Music, who discusses their mission to empower artists through fair 50/50 deals, their successes in sync licensing, and building sustainable, long-term careers for niche acts in rock and electronic genres. The conversation touches on trends in artist-label relationships, predatory deals, the value of streaming services like Spotify, and the challenges of the live music economy, particularly in major cities like New York.

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From Quitting Music to Playing EDC In Just 2 Years w/ Goshfather

Fri, 08 Aug 2025 04:00:00 GMT

Jesse Cannon sits down with Victor, also known as Goshfather, to explore his journey into the vibrant world of Disco House—a high-energy subgenre of electronic dance music blending vintage sounds with modern flair. Victor shares how he went from nearly quitting music to experiencing a career renaissance through a bold commitment to releasing one song every week for a year, redefining his personal brand with a unique Soviet-inspired aesthetic, and creating authentic content that resonates across social platforms. He also touches on mentoring new artists, building community through Instagram group chats, and the power of finishing and sharing music as a key to growth. Packed with practical advice, inspiring stories, and a dash of humor, this conversation reveals what it really takes to break through as a modern independent artist.

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Is The Spotify Algorithm Anti-Artist?

Tue, 05 Aug 2025 04:41:01 GMT

Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep discussion on the mechanics of music algorithms—especially those used by apps like Spotify—and how they interact with the artistic process. They explore whether algorithms influence or dilute artistic integrity, unpacking concepts such as collaborative filtering, user behavior, and track metadata. Throughout the conversation, they emphasize the importance of matching music with the right listeners to trigger better algorithmic performance. The episode also features a compelling interview with Goshfather, a Disco House DJ who nearly stepped away from music but now enjoys streaming success and festival gigs. Goshfather shares his insights into genre branding, visual identity, and content strategy, offering practical guidance and inspiration for both emerging and experienced artists navigating today’s digital landscape. The conversation closes with an in-depth analysis of third-party playlisting—its risks, advantages, and strategic value—highlighting the nuanced decisions artists must make in growing their careers.

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BONUS: AI "Musicians" Are Now Getting Record Deals!?!? WHAT THIS MEANS!?!?!?

Fri, 01 Aug 2025 04:00:00 GMT

Hallowood Media, a relatively obscure label, is signing ImOliver, the top user of the AI music generation platform Suno. This move has sparked debate, as it raises questions about the value of AI-generated music versus human creativity. Suno allows users to create full songs from text prompts, making it easy for those without traditional musical skills to produce listenable music. While “I’m Oliver” has amassed over 3 million streams, critics argue that signing an AI music user overlooks real artists and dilutes emotional depth in music. Supporters contend that writing effective prompts and assembling tracks still require a unique, if nascent, skill set. The discussion reflects a broader conversation about AI as a tool in music production, its role in songwriting, and the nature of audience engagement, with some seeing it as a valuable step in the creative process and others labeling it as a passing novelty comparable to the short-lived NFT hype.

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BONUS: Running America's Coolest Underground Punk Label w/ Scotty Heath of Tankcrimes Records

Thu, 31 Jul 2025 05:45:58 GMT

Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and experience at grassroots shows led to launching Tankcrimes, which has grown from selling seven-inches out of a shopping cart to running a full-fledged label. They discuss how the changing economy and digital landscape have transformed the way independent artists and labels promote themselves, emphasizing the role of direct-to-fan engagement and sustainability. Scotty also reflects on the future of DIY, staying authentic, and maintaining mental health in a digital age, while continuing to build a label rooted in community, passion, and perseverance.

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Is It Time For Musicians To Leave Spotify?!?!

Tue, 29 Jul 2025 04:39:02 GMT

Andrew Southworth, Matt Bacon, Dustin Boyer, and Jesse Cannon discuss the growing trend of artists pulling their music from Spotify due to concerns over ethical practices and poor compensation, sparked in part by King Gizzard and the Lizard Wizard's departure from the platform. The conversation quickly expands into a broader critique of streaming economics, label contracts, undervalued digital services, and the challenges of artist sustainability in a capitalist system. Later, Matt interviews Scotty from Tankcrimes Records about his journey from DIY punk shows in San Francisco to running a successful indie label. Their discussion highlights the realities of music entrepreneurship, artist development on a budget, and the balance between artistic integrity and market strategies. Overall, the episode provides an insightful look at the mechanics of the modern music industry from both creative and business perspectives.

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What Musicians Should Know About TikTok's New App

Tue, 22 Jul 2025 19:40:27 GMT

My .4 Cents hosts Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth dive into the rumored Oracle acquisition of TikTok and its potential rebranding as M2, discussing the implications for artists, especially musicians and content creators. The conversation spans the B2B nature of Oracle, user data and algorithms, social media dynamics, and how rebranding could mirror the transformation seen in Twitter’s shift to X. They debate the effectiveness of targeting friends and family for early support, the power of direct-to-fan marketing, shifting social media trends, and the critical importance of email and SMS marketing. The episode also includes personal anecdotes from each host about their backgrounds as musicians and music marketers, stories of managing bands, and reflections on working in the ever-evolving music industry. It’s a deep and often humorous exploration of music promotion, community building, and survival in the modern music ecosystem.

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PREVIEW: Musicians Getting New Fans From Free CDs In 2025?!?!?!?!?

Thu, 17 Jul 2025 18:05:25 GMT

Music Marketer Andrew Southworth outlines a marketing strategy centered around "free plus shipping and handling" funnels, commonly used in e-commerce and increasingly applied in the music industry. The approach involves offering a free product—such as a CD or vinyl record—while charging for shipping, with the actual costs integrated into the shipping rate to maintain profitability. The strategy hinges on creating a customized sales funnel that includes upsells like additional merchandise, bundled music collections, or optional donations to support the artist. Advertisements for these funnels are typically video-based, run on social media, and designed to target fans of similar artists. The conversation also touches on artists' resistance to sales techniques that feel commercial, the surprising resilience of physical media like CDs and vinyls, and the psychological appeal of owning tangible music products. Examples include how misprinted vinyls or obsolete formats like cassettes still sell well purely as collectibles. Finally, the discussion touches on the evolving role of NFTs in fan engagement and monetization strategies, pointing to artists like Avenged Sevenfold who have built interactive digital communities around them.

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PREVIEW: 4 Music Marketers Discuss If Meta Ads Help Musicians in 2025

Thu, 10 Jul 2025 15:16:54 GMT

In this preview of the first episode of My .4 Cents, the expert of advertising in music Andrew Southworth goes back and for with its greatest hater Jesse Cannon and music marketers Matt Bacon & Dustin Boyer delve into whether promoting music via Facebook ads is worthwhile. They stress the importance of ads as a valuable tool in the broader strategy of marketing music, while suggesting that a holistic approach remains crucial. They present differing perspectives, discussing the effectiveness of ads in building streams versus cultivating a loyal fan base. The conversation then transitions to the role of content creation, storytelling, and community in an artist's success. They explore how established tracks are bolstered by strong branding and genuine fan engagement, contrasting cases of successful streaming artists lacking concert attendance with others who thrive through meticulous fan interaction. Finally, they address the evolving landscape of music promotion, touching on the impact of PR, social presence, and how different marketing channels contribute to an artist's growth in various ways.

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My Point 4 Cents Trailer 2025

Mon, 07 Jul 2025 06:05:11 GMT

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.

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