However, in this very real episode about awards, we are joined by Shaheed Peera who, as founder of The Creative Floor awards, knows a thing or two about this topic. 

We delve into some of the aspect of awards our April Fool episode touched on - are entry films becoming more important than the idea... is the huge expense of some award shows justified... what about judging and the location of the awards show?

As ever, Shaheed talks very candidly about this hot topic and reveals some little-known award secrets too! 

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THE CLACTONS will attempt to retain all the best things about other award shows while losing some of the most annoying elements.

The team spent 10 months running multiple workshops to lands on a unique and compelling brand purpose for THE CLACTONS - which they talk about in this announcement.

Get your very best entry (films) ready and sign up to a truly purposeful, different awards show.

FULL DETAILS and entry kit are now available at: theclactons.com

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Chad has been a leading light in female health sales and marketing for over 25 years. 

Chad talks to us about the big changes he has seen in the category over these years, the 3 or 4 biggest challenges and opportunities from a commercial perspective, the ongoing role of social media and some of the less publicised aspects of female health where there is still a big unmet need. 

A must-hear episode for all those working in, or concerned about, female health! 

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Will AI take away the need for strategists? What about copywriting and even conceptual ideation? 

We take a tour around a typical advertising agency and asses whose job is safe and whose may be up for grabs by AI.

Joining us in this episode and helping to adjudicate our predictions, is the digital and tech guru, Julian Wakeley.

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Not sure whether to seek a backer or bootstrap it yourself?

Do you need a client waiting in the wings before making the move?

Lee, Max and Raj - as founders of NAKEDHEALTH - talk about their experiences and learnings from starting NAKEDHEALTH back in 2018, with no funding and no clients.

Some great tips for anyone thinking about going on this journey too!

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Dani’s weight peaked at 107kg before she took back control of her life – losing an incredible amount of weight and today running regular ultra marathons.

During this time, Dani has also transformed her career – from highly successful marketing roles in medical aesthetics and rare disease to becoming a Personal Trainer (PT) and now she helps other people change their body shape. As Dani explains, this is often through a holistic approach, not physical exercise alone.

This is an inspirational and motivating episode where Dani also talks about the sheer joy she gets from helping others through the same journey she travelled – and how rewarding this is for her. 

Please follow Dani on Instagram @fitnessPTdani; Facebook Daniela Malik PT or contact her directly on fitnessPTdani@gmail.com or +447305901442

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We discuss some of the reasons women have C-sections, potential risks associated with this and some of the natural products Elle’s Bliss have, and are developing to help these women.

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Jonty chats to us about the similarities and differences with commercial ad production and about the intricacies involved from selecting the specialist crew and cast, from trying to get Kate Winslet on board to landing on the incredibly talented leads: Will Medland and Lillian Nero).

 Jonty gives a fascinating account of what sounds like an amazing independent film that will be hitting our screens in Spring 2026.

* PARENTAL WARNING - contains reference to behaviours we do not partake in or condone, and the language is rather flowery in parts *

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Verity’s journey is inspiring — from graduating with First Class Honours in Biomedical Sciences to creating Hysteron, a platform tackling the huge data and care gaps in menopause. Together, we explore how women’s health can shift from reactive to proactive, evidence-based care.

We dive into:

🔹 The £2.9bn annual cost of menopause to the UK economy

🔹 Why menopause is wrongly dismissed as “niche”

🔹 The myths of a “symptom-free” menopause

🔹 Building the UK’s largest biomarker dataset for personalised insights

With 1.2 billion women set to reach menopause by 2030, this is an urgent call for change.

👉 If you’re navigating menopause yourself or know someone that is, this is knowledge to empower your journey.

#WomensHealth #FemTech #Podcast #HealthcareInnovation #IdeasNotLayers #FMenopause #Perimenopause

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Well, the last 7 years have flown by and this episode of the NAKEDVOICE talks about why and how we set up NAKEDHEALTH as well as some highlights over the years and some predictions for the next 7 years.

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💡 Topics we covered: 

✅ The evolution of websites – how did we get to where we are today? 

✅ What are the issues with websites currently and how can we overcome these? 

✅ So what is the future and will other ways to communicate or even technologies take over? 

✅ Key technologies we should be looking at for the future 

✅ And much much more!! 

Listen in for more insights! 🎧 #Marketing #Technology #websites #Healthcare #IdeasNotLayers 

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Our only manifesto is about whether advertising is as great as it was and what we could do to make it better. 

Some of the NAKEDHEALTH team chat about their view of the current industry and three things they think could make advertising great again. 

We cover a number of topics from fear to market research and the potential impact of wokeness. 

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💡 Top Tips from Jonty: 

✅ Start with a clear, compelling idea 

✅ Prioritise emotion and storytelling over flashy production 

✅ Use constraints to fuel creativity 

✅ Leverage smart planning & pre-production (and even pre- pre- pre-production!) 

✅ Authenticity always wins 

Listen in for more insights! 🎧 #Marketing #BrandCampaigns #Filmmaking #Healthcare #IdeasNotLayers 

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In this episode we chat to Shaheed Peera about this year’s Creative Floor Awards:

•⁠ ⁠The work that goes into organising a large, global awards show

•⁠ ⁠Any new developments for this year

•⁠ ⁠The excellent talent fund that raises £1000s for good causes

•⁠ ⁠A fabulous new masterclass initiative called ‘Where did your advertising go wrong’ 

Check out the episode now for an in-depth insight into this leading awards show and for some tips on entering.

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In this episode, we chat about what topics we will cover in series 4 of our podcast series - a little teaser for what will be coming over the next few months...

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1. Personal and company highlights of 2024

2. Predictions for 2025

This end of year chat covered, of course, AI as well as the current challenges within our industry.

We'd like to wish everyone a very happy Christmas and 2025!

Thanks for listening

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As the future of VAD is hotly debated at the political level now, this conversation provides timely insights into how these decisions impact patients, families, and healthcare providers. And according to the campaign group Dignity in Dying [https://www.dignityindying.org.uk] “84% of the public support the choice of assisted dying for terminally ill adults”. 

Join us for a deeply human discussion about dignity, choice, and the realities of end-of-life care. 

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Dr Dhansay specialises in child, adolescent and family psychiatry, forensic psychiatry, perinatal and infant psychiatry. Dr Dhansay offered us a fascinating insight into this highly topical subject and gave us her thoughts on how to best maintain good mental health in our fast changing and challenging world.

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In this episode, we discuss:

- Are more independent awards the future?

- How we developed our award-winning podcast entry: Living and breathing brand values

- What we thought of the awards itself

- Our highlights of the winning work

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Julia is a founder of Youthfuller you - a clinic that provides a holistic approach to combat the effects of aging on the body, mind and skin. 

In this episode, we cover:

- How much is aging nature over nurture?

- How important is diet and what diet is best?

- The 3 ways most people jeopardise the healthy aging process

- What can we do to look and feel younger?

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With many consolidations within the large networks, resulting in lots of job losses; independents struggling or even going out of business and clients facing the same challenges, the NAKEDHEALTH team chat about their views and experiences, including:

- Is this the worse it's ever been?

- Has the usual 'recession-proof' pharma industry been impacted as much?

- Why is this happening?

- Will it get better?

A gritty, thought-provoking episode this week, reflective of these times – where sadly many are still experiencing hardship and no sign of new work.

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- The basics of menopause, symptoms and common myths

- How the decades old Women's Health Initiative (WHI) impacted menopause care and what we have learned since this

- How the latest research guides and informs modern management in menopause care

- Why menopause advocacy is just getting started and hopes for the future

- Dr Chelva's insights from working with women and her specialist practice

AND much, much more!

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V-UNITE is leading the field in virtual even experiences - empowering the user with the ability to set up, schedule and organise their own virtual experiences, including corporate events and conferences.

Stephen chats about this virtual offering, as well as his thoughts on the big topic of the day of course: AI.

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From here, Renate moved to Europe – to Paris and to Switzerland where she and her family now call home.

Listen to Renate talk about the adventures and challenges she and her family faced as her career progressed and changed over the last few decades.

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The team also talk about their vast experience working on many high-profile diabetes brands and comms projects.

Topics included:

Will diabetes ever be cured?

Is poor diet a big cause of T2D?

Can T2D be reversed?

What's the best diabetes campaign you have worked on?

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Do we think it's got more creative over recent times or less? Any campaigns and agencies from 'back then' really stand out - and what about now in recent times? Will AI make the future more or less creative?

We chat about all these things and more - tell us what you think - has healthcare advertising got more creative or less?

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We chat to Vinny about his fascinating journey from graduating in journalism and being interested in pursuing a career in creative writing to leaving journalism after an internship at The Boston Global and joining a small independent advertising agency, working on fmcg accounts like Subway. Vin them moved to NYC to another independent agency, working on luxury brands like Diesel and Tag Heuer  - during the early days of the digital and social revolution.

From here, Vin joined the IPG network and eventually ended up working with big pharma clients including Bayer, Novartis and Gilead.

Following the pandemic, Vinny moved back to North Carolina and subsequently joined the female health division of Mayne Pharma.

 Listen to Vin chat to us about:

- His move from fmcg into pharma and how like many people this is sometimes an accidental transition

- How pharma compares to fmcg work

- Best and worse aspects of agency and client life

- What surprised him the most making the move from agency to client side

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Extracurricular activities include reading up on history and politics, music, men’s health and comedy.

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Ever wondered about the process? What comes first? Do the composers sit in front of the storyboard or the early film rushes? How long does the process take?

About a year ago, NAKEDHEALTH was asked to develop a film for one of our clients - to show their commitment to late-stage blood cancer. After excellent collaboration between agency, client, director/producer and, critically, music composer, the film was released and shortlisted at this year's PM Society Awards. The bespoke music created for what was essentially a silent movie, really brough the film to life and added so much emotion. So, this week we chat to the composer Felix Ratigan, of TJF Productions as well as Laurie Castelli, the film director and founder of Castelli & Co Productions. Listen to the process we went through - from supplying a known reference song to capture the pace and emotion, to how we ended up with the final composition, which is truly one of the best pieces of composed music we have used in a film.

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 So, bit of a different episode this week. We talk about some of the best and worst places we have visited with work - and some of the most memorable experiencestoo. 

 If this episode doesn't give you any ideas for your next holiday, it may just raise a smile or two - and remind us all how fortunate we are getting to see so much of the world with work. 

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There are probably few people more qualified than Eric, who was at the huge network Omnicom for many decades and operationally ran their healthcare, to discuss this hot topic.

Can independents truly challenge the older network model? What is it like working in an independent vs the network model? Do clients genuinely need offices in50+ locations to do global work properly? What are the pros and cons for clients with both models?

A must-listen episode for anyone thinking of joining or moving within a network agency and for any clients considering both models for their business.

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Not only has Shaheed been a former President of Cannes Lions Health & Wellness, he set up his very own Creative Floor Healthcare Awards show, over a decade ago – now an established and well-regarded show, that also donates a proportion of profits towards a Diversity and Talent Fund.   

As well as talking about the increasing value and importance of creative awards for clients, we chatted about experiences, good and bad from the judging room – with top tips about how to put a good entry together and which out of the increasing number of awards are worth entering.

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We are joined by two esteemed guests with many years’ experiencing working on some of the biggest consumer brands: Damon Hutson-Flynn and Laurie Castelli

How do these two worlds compare?

What great consumer and healthcare campaigns are worth mentioning?

Is it easier to get great ideas through in consumer world vs pharma? Is there more focus on USPs in pharma vs consumer?

We discuss everything from marmite, Smash, Nescafe to Becks beer and blood cancer.

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As well as talking about their vast experience in the industry, Asad and Megha, talk about what drew them to 'THE TRIBE', their role and ...electric jet skis!

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Paul chats about his geographical and professional transition from Liverpool to the dizzy heights of NAKEDHEALTH towers.

Paul was the first in his family to go to University and subsequently did a D.Phil in organo-metallic chemistry - before bursting, like an exothermic reaction, onto the healthcare communications industry.

Fascinating and funny - have a listen!

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As a former CEO at Publicis and WPP, we talk about the importance of that role - setting the tone for, and leading, a large organisation.

Max talks about the vision when we set up NAKEDHEALTH and our aspirations for the future.

A fascinating journey that's useful for those entering the industry or for those of us, pausing for a moment and reflecting on our industry. 

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Before setting up NAKEDHEALTH with Max and Raj, Lee began his post-graduation career in pharmacy manufacturing and research neurogenetics in Queen Square, London. After initially aiming to make the leap into mainstream consumer advertising, as a copywriter, Lee then discovered this now less hidden world of healthcare advertising - and the rest is history!

Check out Lee's journey, from the Rhondda valleys to some of London's biggest agencies and then co-founding his own - which may be interesting for those considering a move into the agency world or for those of you reflecting on how on earth you ended up in this industry we love!

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Steve also discusses some of the cool things SPARK Healthcare has developed like the Beacon Learning platform – a proprietary solution that uses “gamification” to inject entertainment into the learning process for clinicians and patients alike as well as CF R.I.S.E. – a program delivered at point of care that helps cystic fibrosis patients to seamlessly transition from paediatric to adult care – and how such campaigns can help improve the overall quality of patient care and education.

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Raj studied at Surrey and Sussex Universities covering interests in biochemistry and genetics before making his way to London (like Dick Whittington!) where he discovered the hidden world of agencies. He worked across medical education, patient comms and advertising before some in-house time at Novartis Global which was followed by setting up NAKEDHEALTH with Lee and Max.

Check out Raj's journey - which may be interesting for those considering a move into the agency world or for those of you reflecting on how on earth you ended up in this industry we love!

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Amy chats to us about her interesting journey from studying natural science in Cambridge University, to considering a career in medicine, before moving into market research then finally into a healthcare comms agency.

Great insights for anyone looking to get into this industry or simply to reflect on the diverse backgrounds and experiences of those of us already here!

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IVF can be an extremely sensitive and difficult subject to talk about, despite the fact that, in the UK alone, around 53,000 patients underwentIVF in 2019. [1] 

We recently sat down with Sarah Vine to hear her challenging IVF journey. As a scientist, Sarah turned her experience and insights into practical resources that are helping others worldwide. Our discussion covers:

•  The misconceptions surrounding IVF
• The impact of IVF; practically, physically and emotionally
• Managing IVF while working full time
• How Sarah's resources really get to the heart of the matter

Sarah can be found on Instagram (@living_ivf), TikTok(@livingivf) and Twitter (@livingivf) and her resources can be found here;Two Week Wait: https://amzn.to/3ypJzn4 andLiving IVF: https://amzn.to/3ak2gQW.

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Sam and his team made ‘Go Kart’ the alternative John Lewis Christmas advert based on the premise of ‘Christmas should be made not bought.’

This fabulous film, made quickly by a small, young team out of Yorkshire, quickly eclipsed the original John Lewis ad, achieving millions of views on social media and getting lots of coverage by the BBC and other mainstream media.

Sam is one of the most energetic and enthusiastic guests we have had on and talks openly about this famous film, his company’s set up and aspirations for the future. If you’re one of the few people not to have seen the film, you should definitely check it out here https://www.youtube.com/watch?v=V_KjgSyGhzQ&t=3s   – and have a listen to this episode of NAKEDVOICE; follow our LinkedIn page to get regular updates too.

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We kick off 2023 with a very special episode of the NAKED VOICE – exploring social media in healthcare. We’re super excited to joined by Lindi from Explode – they’re experts in all aspects of social media. In this episode, we discuss a number of hot topics in detail, including:

• Is social really a viable option in a regulated healthcare space?
• How and when should social be considered in the marketing mix?
• How do we selected the best social platform for a given objective?
• How can clients build a social team?

Explode are also partners in the We Are The Healthtribe  https://health-tribe.com/ - a real network where the client, not the agency, is at heart of the purpose!

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Both brothers began their careers in leading advertising agencies, before making the move into film and photography production and direction.

With decades of experience producing and directing huge global shoots for the likes of Ridley Scott and Becks beer, Francis and Laurie talk about the importance of the big idea, the 3 things that are critical to the success of any shoot, agile ways of working and much more!

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With an impressive medical and scientific background as a trained psychologist and psychopharmacologist,  Arjen began his communications career client-side, at large pharma companies.

Subsequently, he set up T4 Communications, out of the Netherlands, back in 2008  - now a leading, global medical education agency that develops regulatory documents, scientific publications and broad medical communications across all categories of healthcare.

Listen to Arjen talk about his experiences being client side and his recent agency thoughts and aspirations for the future, as part of WE ARE THE HEALTHTRIBE.

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Ram set up Brainsell over 20 years ago to do primary qualitative and quantitative market research within healthcare. With a passion for innovation and technology, Brainsell was one of the very first market research agencies to utilise online testing and continually seeks to use the best of modern technologies. 

Ram spoke to us about his story, the future of market research and why he was excited to join WE ARE THE HEALTHTRIBE.

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Paul talks about how AI is, and can, be used in marketing, as well as his experiences with global networks and his vision for WE ARE THE HEALTHTRIBE.

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Eric Berkeley, who previously ran the global healthcare network for Omnicom, joined us too and shared his experiences from the old model that helped to shape WE ARE THE HEALTHTRIBE, which now consists of more than 12 different independent agencies globally - and growing! 

Our discussion included:

 - What we learnt from our experiences at traditional global holding-company networks

 - How WE ARE THE HEALTHTRIBE will challenge this model and the benefits to clients 

More tribe members will be joining the NAKEDVOICE podcast over coming weeks to explain their part in this revolutionary new network and the specific skills they bring to the tribe. 

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For this topical and very educational podcast we were joined by Professor Pauline Maki, Professor of Psychiatry, Psychology and Obstetrics & Gynecology at the University of Illinois, Chicago.

Professor Maki explains what menopause is, the typical symptoms and why this happens, before focusing in on her own particular field of interest: the cognitive impact of menopause. She also touches on some simple advise tips for women going through menopause.

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The NAKEDVOICE Podcasts are back after a short break and in this new episode we are joined by our friends from the US:  Liz Patterson and Katherine Wiseman from HighPoint Experience  - global experts in marketing medical devices, diagnostics and health technologies.

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As NAKEDHEALTH nears its fourth year in business, we talk about our revolutionary and controversial new approach to leadership and ways of working.

This podcast may shock, surprise and bemuse many listeners - but it will be certainly remembered and talked about. You may never view a strategic or creative workshop the same again!

Hear us discuss our views and ideas on:

• Just  how layer-less we can get with our working lives?
• Are we on the cusp of a new cultural movement?
• Gratuitous gimmick or great leveller that will transform the journey towards truly great ideas?

We know you are going to have strong views on this one and we’d love to hear them here...

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With these two highly-experienced experts, we talk openly and candidly about many aspects of the pitching process:

• Is it fair?
• Is there a better pitch process?
• Do clients appreciate the time and cost that goes into an agency pitch?
• Should agencies be remunerated for pitches?
• What’s your strangest pitch experience?

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We were going to record an end of year podcast looking back on 2021 but we were so touched by this podcast we want to end 2021 with it. In particular,  we’d like to ask you to consider purchasing Marco’s fantastic book and read about his incredible journey. A journey that’s as funny and inspirational as it is shocking and thought provoking; not only an essential read for anyone touched by PD, but relevant to us all as we journey through life, facing challenges that can crush us or help make us stronger. The book is available at Amazon and all major retailers.

We’d also like to thank Mike Tindall and Gavin Hastings in advance for agreeing to review Marco’s book and the very kind words of support they have offered as they navigate their own family’s PD journeys.

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Listen to our massively experienced guests Henrik Krook, Kristina Sjöblom and Manuela Schneider talk about their experiences of how working in rare disease and large pharma compare.

Most importantly, listen to how we can all help raise awareness of a devastating disease that affects young boys: MCT8 deficiency.

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Agency people: ever been tempted to leap over to client side?

Listen to this fascinating episode featuring our very special guest Matt Neal who made the successful leap from agency to client.

We discuss how the two worlds are different, key learnings, why make the move and more.

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Listen to Ingrid Fussing, Global Marketing Director, tell us about her 20+ years' experience - how she selects and judges agencies.

Should agencies be involved in strategy? What's the one thing clients look for in an agency? What can piss off a client? 

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Listen to Jonty chat about his experiences of productions, including brands like Coke Zero and working with Antonio Banderas . 

We are also joined in this episode by Jane Yatsuka, Executive Producer and CEO of Radioaktivefilm. As well as huge commercial productions like Apple, Jane was also involved in the production of the hit show Chernobyl.

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• What is strategy?
• Why is it important?
• Where do agencies fail when it comes to strategy?
• How can agencies regain their strategic edge?

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This episode features the fabulous Rachel Martin, Marketing and Communications Officer for PAPYRUS – the national charity dedicated to the prevention of young suicide, who we had the pleasure of developing a  social campaign for.

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We were joined by two fantastic guests who are highly qualified to talk about week’s topic: David Hunt, ex CEO of Havas Lynx and recipient of many awards including the Cannes Lions Agency Team of the year for his agency – and Shaheed Peera, highly awarded and respected creative leader as well as founder of The Creative Floor Awards.

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What do clients want the most from an agency?

What sort of agencies do clients look for?

Listen to the eloquent and engaging Jean Manuel Fontaine of Mithra Pharmaceuticals express his views from 20 years' experience working with agencies from client side.

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Special guests with NKD: Jason Sarris and Jack Rowley

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Can we extract any positives from the global pandemic? Any lessons and what will the future hold?

Listen to Laurie Castelli-Gair talk about his fascinating journey from studying Engineering Science at Oxford to board Account Director at BMP then Planning Director at CDP during the heyday of UK advertising – to then becoming a Production Intern and subsequently establishing himself as a leading photographer and commercials Director. And on top of all this, recently qualifying as a Human Givens Psychotherapist.

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