new/meta - Your Digital Marketing Podcast

New Meta E. 14 - David van Keulen | Donia Farms

Thu, 03 Jun 2021 18:37:54 GMT

In New Meta episode 14, Blue Meta CEO Nick Bideshi and VP Business Development Jay Lundgren chat with David van Keulen of Donia Farms.. Donia Farms has been a family business dating back to the 1950's, and their current line of consumer products has helped them evolve the business from its production roots. Nick and Jay chat with David about the importance of trust in the food industry, as well the impact of brand and social media on small businesses.

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New Meta E. 13 - Tyson Ediger | Drake Meats

Fri, 15 Jan 2021 21:52:10 GMT

Blue Meta CEO Nick Bideshi and CMO Ricky Bandelin chatted with Tyson Ediger of Drake Meats about the growth of ecommerce, the launch of a new Drake Meats brand, and the future of consumer behaviour.

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New Meta E. 12 - Jan Arntorp | Sanderson Concrete

Mon, 07 Dec 2020 18:11:39 GMT

Blue Meta CEO Nick Bideshi chats with owner of Sanderson Concrete Jan Arntorp. They focus their discussion how the pandemic has impacted their business, leadership, decision making, and more.

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new/meta Ep. 11 - Jeff Ingram | Ingram Mortgage Team

Thu, 05 Nov 2020 00:07:30 GMT

Nick and Jeff discuss mortgage rates, investments, and the pandemic.

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New Meta Episode 10 - Corbin Chivers

Thu, 24 Sep 2020 16:41:14 GMT

In New Meta episode 10 Nick sits down with Corbin Chivers, a local Surrey & Langley realtor, to talk about how the market is being affected by the pandemic. Corbin outlines what home buyers and sellers should be looking out for and discusses the changes in the housing market. The team also discusses what to do as a small business during the pandemic with the key message: do not panic. Check out what these two business owners have to say about making it through these turbulent times.

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New Meta Ep 9 - Chris Hardwick

Fri, 24 Jul 2020 18:49:35 GMT

In New Meta episode 9 Nick chats with TECH Chair Chris Hardwick on business through a pandemic. Get advice as a business owner on how to move ahead as the pandemic changes consumer behaviour and the way people communicate and interact with each other. Take a measured data driven approach to cut marketing costs. The duo covers everything from cash flow to how to position yours sales and marketing team to get the best growth through and after this global pandemic.

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New Meta Ep 8 Three Peaks

Tue, 23 Jun 2020 04:32:42 GMT

In New Meta episode 8 Nick and Ricky sit down with Paul from Three Peaks Health. In this episode, the team discusses best practices to promote company culture and attract top employment. Using company values they cover the importance of sharing company culture on social media to help create a stronger community.

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New Meta Ep 7 Fuggles & Warlock

Fri, 08 May 2020 22:56:27 GMT

In New Meta episode 7 Nick and Aaron sit down with Fuggles & Warlock owner Glen. In this episode the guys cover how the brand is changing as they grow and learning to create consistency in their design. And outlining the changes in the craft brewery industry and how the changes affect the brand as it grows.

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Episode 6 - Steffen Janzen - Picnic Creative

Fri, 21 Feb 2020 00:50:18 GMT

Steffen Janzen sits down with our New Meta team to talk about starting his new agency. Learn more about the use of micro influencer's on New Meta ep. 6.

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Episode 5 - Maz Artang - Aughdem Recruitment

Fri, 03 Jan 2020 05:26:27 GMT

Aughdem Recruitment is a recruiting agency with workings in BC and Ontario. Maz built Aughdem from the ground up and gives advice to new entrepreneurs wanting to start their own business. Learn how to stay afloat as an entrepreneur and how your experience can help you into unlikely industries.

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Episode 4 - Wes Barker | Stunt Magician

Fri, 20 Dec 2019 05:52:49 GMT

We catch up with stunt magician Wes who grew his You Tube video views to over 6.1 million.

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Special Feature - Marketing Trends Every Financial Leader Should Know in 2019

Mon, 30 Sep 2019 20:35:07 GMT

We identified and presented some of the top marketing trends financial leaders should pay attention to so they can make informed decisions about the marketing tactics being used in their company.

To view the full presentation, check out our blog post.

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Episode 3 - Brittany Hardy | Empty Desk Solutions

Thu, 28 Mar 2019 14:44:26 GMT

We discuss what it's like to start a small business from the ground up, as well as what it means to work hard and be successful.

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Episode 2 - Matt Low & Spiro Khouri | The Gaming Stadium

Mon, 04 Mar 2019 19:14:02 GMT

Some of the things we discuss include:

The rise of esports and how it's creating limitations and challenges for local venues to be able to keep up with demand in the esports community. It's now to the point where venues can't handle the requirements to be able to run a tournament smoothly. This is where The Gaming Stadium will be the solution for hosting larger events going forward.
How Twitch allows you to you share your passion, whether that's video games, singing, dancing or just talking with other people. We also touch on how easy it is to explain live streaming and Twitch to someone who is brand new to the concept.
Streaming is becoming more acceptable the more media coverage it gets and the more people start doing it and talking about it in general conversation. This acceptability also leads to a shift in how people watch videos, going from watching them on cable tv to streaming them on demand.
There are differences between casual and professional gamers and that difference even spans across the differences between games that people play.
Advertising on Twitch and how, if done right with the right intentions, can offer many advantages to a company or brand who is looking to grow.

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Episode 1 - Spiro Khouri | The Gaming Stadium

Mon, 11 Feb 2019 17:31:20 GMT

In this show we discuss:

Spiro's background and how each of his positions at different companies allowed him to mesh all of his favourite things into one career in esports. He also used his role working at a casino to catapult the idea of having a dedicated esports lounge that could cater to the esports community while also increasing foot traffic at the casino.
How loyal gamers are to brands that invest in the esports space, not just financially, but are there because they want to be a part of the community outside of just generating revenue for their bottom line. Companies that are actually interested in the esports space will go farther than ones who spend dollars without showing any interest.
How The Gaming Stadium went from an idea to an actual facility. We also discuss The Gaming Stadium's business model, how esports events will be held, as well as the training program they are developing.
Breaking the stigma of esports and transforming it from kids playing games in a basement to a growing community that allows for like-minded people to have somewhere to go to meet new people, join a community and grow their esports skills.
How esports has become more popular as streaming and watching videos has shifted from YouTube to Twitch. This shift now allows streamers to monetize their content more easily and also expands the topics that the platform can support.
Marketing in the esports space. How a company must adapt the marketing to tailor to different audiences and different games.
The difference of game popularity on a global scale and how certain games are more popular in some countries compared to others.

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