Nordic Future Makers - digital marketing, media, tech and innovation

Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company

Thu, 18 Aug 2022 20:28:28 GMT

Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!

(Music by E.Burcher)

#nordicfuturemakers #innovation #sweden #ecommerce #metaverse

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Gwen Lafage - VP Brand at Sinch (in English)

Wed, 24 Nov 2021 19:23:55 GMT

Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!

(Music by E.Burcher)

#nordicfuturemakers #innovation #sweden #mobile

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Samuel West - Museum of Failure curator & innovation expert

Thu, 04 Nov 2021 18:26:15 GMT

Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their biggest successes. We also talk about the original boo.com and innovation in the Nordic region and then talk about what's next for the Museum of Failure! I really enjoyed meeting Samuel and hope you find our conversation interesting too! #innovation #nordicfuturemakers #museumoffailure #samuelwest

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Franck Attia - MD Adobe Nordic (2021) - in English

Wed, 20 Oct 2021 11:35:40 GMT

I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice for organizations who are thinking 'what next?' and 'how do we move forward?' I hope you enjoy the podcast, I hope you subscribe to the podcast and I hope you will listen again - in the future!

Music by E.Burcher

#nordicfuturemakers

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Gustav Lundberg Toresson - Memmo (in English)

Sun, 20 Dec 2020 16:57:12 GMT

Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourced and paid too.

Memmo has been a great Swedish success story this year and talking about live Zoom calls to Santa seems a very appropriate way to finish 2020 (the next episode will be a highlights show.)

Thank you to everyone for listening. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future!

If you have enjoyed the podcast this year and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers

Thank you, have a good end of year and I'll see you in 2021!

#nordicfuturemakers

(Music by E.Burcher)

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Daniel Goodall - Fiskars Group - Director, Brand and Strategic Marketing

Sun, 29 Nov 2020 22:21:59 GMT

Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskars Group brands in detail. Dan then has a really interesting answer to the 'what are you curious about now?' question that I ask every guest at the end of the podcast....

I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future!

If you enjoy the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers

Tack / kiitos!

#nordicfuturemakers

(Music by E.Burcher)

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Solberg Audunsson - Founder of Takumi (influencer marketing) and Planitor (planning), Product Owner at QuizUp - in English

Sun, 22 Nov 2020 19:28:51 GMT

Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including:

QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startup
Takumi - Solberg then founded Takumi, the groundbreaking influencer marketing company and software platform that invented the idea of micro-influencers - he tells us all about Takumi, from startup and funding to how the company developed over time
Planitor - Solberg's latest venture is based on the 'no code movement' and is working with the built environment and local authorities to digitise plans, permits and building papers to visualise construction and construction progress across Iceland
...and then for the final question I ask the question I ask everyone, 'what are you curious about now?'

It was fascinating to talk to Solberg and inspiring to hear him speak - his been involved in a lot of successful things and is constantly thinking about what comes next. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again.

If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers

Thank you and hope to catch up with you in the future!

#nordicfuturemakers

(Music by E.Burcher)

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Björn Jeffery - Toca Boca co-founder, media analyst and board member (in English)

Thu, 29 Oct 2020 22:14:59 GMT

Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and was the co-founder of the hugely successful children's app creator Toca Boca. It was fascinating to talk to Björn and in our conversation we talk about different devices, approaches to designing digital experiences and we discuss how to scale an idea and find success too. As always the podcast ends by asking the question 'what are you curious about now?' and Björn gives us a really interesting answer....!

Thank you and hope to catch up with you in the future!

#nordicfuturemakers

(Music by E.Burcher)

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Daniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English)

Sun, 27 Sep 2020 19:04:55 GMT

Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode of the Nordic Future Makers podcast to tell me all about this growing area. You will here Daniel talk about how to set things up on Google Maps, Apple Maps, FourSquare and Yandex, you'll hear him talk about managing reviews and you'll hear about the best approach to managing locations on Facebook. Daniel also tells us some of his thoughts on the future of commerce and retail too! #localseo #seo #nordicfuturemakers (Music by E.Burcher)

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Anna Martinkari - Head of Digital at Telia (in English)

Wed, 16 Sep 2020 19:22:31 GMT

Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, customer experience, differentiation, innovation and the fact that 'you can't land a moon rocket in a swamp!' Anna then discussed her role on the board of the IAB in Sweden and also told me about some of the work she has done with startups like Deedster too. Finally, Anna has a great answer to the question I ask everyone at the end of the podcast!

#nordicfuturemakers (Music by E.Burcher)

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Franck Attia - Managing Director, Adobe Nordic (in English)

Tue, 08 Sep 2020 21:45:16 GMT

Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for many companies and we hear about how both B2C and B2B businesses have been embracing digital over the course of 2020. Franck is a well known leader in marketing technology and it's well worth taking the time to hear what he has to say - I learnt a lot and I hope you do too! #nordicfuturemakers (Music by E.Burcher)

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Niklas Bakos - CEO and Founder of Adverty (in English)

Wed, 26 Aug 2020 21:17:40 GMT

Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate for in-game ads, viewability and brand safety. I hope you enjoy this episode and please subscribe to hear from more Nordic Future Makers in coming weeks. Host: Nick Burcher, (Music: E.Burcher) #nordicfuturemakers

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VOI Scooters - Kristina Hunter Nilsson, VP Communications (in English)

Wed, 19 Aug 2020 22:46:21 GMT

The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI Technology, to discuss micro mobility and VOI electric scooters. Kristina tells me all about the 'cities for living' vision for VOI, she tells me about the process for getting VOI onto the streets of a particularly city and she talks about data and sustainability too. I found it fascinating to hear Kristina talk about everything and she paints a nice picture of what cities could be like in the future. I hope you enjoy this podcast and if you like it - then please subscribe to hear more inspirational Nordic stories - in the future!

Music by E.Burcher

#nordicfuturemakers

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BONUS - Slow TV - technical details with Thomas Hellum

Mon, 10 Aug 2020 21:56:03 GMT

BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming

I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements of everything. So in this bonus content, you will hear about filming from a boat at sea, the public and social media response, coordinating an appearance with the Queen of Norway and using drones to film in Svalbard.

Music by E.Burcher

#nordicfuturemakers

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Slow TV - Thomas Hellum (and Barack Obama) talk about a train and a cow...

Thu, 06 Aug 2020 16:02:20 GMT

Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV across the world and Thomas tells us how the idea for Slow TV came about and how it has developed - a nice 'slow' start to the second series as we finish our summer vacations and head back to work again. I am fascinated by SlowTV and I hope you enjoy our conversation, plus look out for some bonus podcast content from this conversation in the next few days too! (And if you want to see any of the Slow TV content we talk about, then you can head to the NRK website or search for 'SlowTV' on Netflix, YouTube etc.) Music is by E.Burcher. #nordicfuturemakers

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Artificial Intelligence (AI) deep dive - Series 1 - highlights

Tue, 28 Jul 2020 19:36:16 GMT

I spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection of clips together into a kind of end of series 'AI Special.' So in this episode of the Nordic Future Makers podcast you will hear excerpts from the previous podcast conversations I had with Bo Hellberg, Daniel Käfer, Jenny Gejke and Lasse Meldgaard. It starts off with Bo explaining what AI is, before going into some more detailed discussion around how AI and Machine Learning can be used. Series 2 of the Nordic Future Makers podcast will be coming soon with more guests from media, marketing, tech, start ups, brands and culture across Sweden, Denmark, Norway, Finland and Iceland. I hope you enjoy this Series 1 summary episode and please subscribe to get the new episodes as they go live!

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DARUDE - DJ, electronic music artist, producer, streamer and YouTube star!

Wed, 01 Jul 2020 17:50:03 GMT

Darude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how it became a thing for Watford FC / sports around the world, how it became a thing for gamers and we even discuss about how 'Sandstorm' became an official YouTube April Fools prank in 2015. Finally, we talk about how Darude has really got into streaming on Twitch (https://www.twitch.tv/darude) and have a chat about what it was like to represent Finland at Eurovision in 2019! It's a fascinating conversation with a really nice guy and I think this extended episode is a great way to end series 1 of the Nordic Future Makers podcast (Theme music created by E.Burcher) #darude #sandstorm #nordicfuturemakers #edm #twitch #eurovision

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Jenny Gejke - Head of Digital Channel Development at SJ trains (in English)

Wed, 24 Jun 2020 17:40:59 GMT

Jenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototyping, connected trains, VR training and 3D printing of train parts too. As usual the conversation is just under 25 minutes long and I hope it gives some interesting insight and inspiration! (Music is by E.Burcher) #nordicfuturemakers

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Martin Lindstrom - author and international brand consultant

Wed, 17 Jun 2020 21:29:28 GMT

Martin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology-pocketbook/ ). This episode of the Nordic Future Makers podcast is around 25 minutes long and in it we talk about Martin's start in the industry at age 12 (!), the principles of neuromarketing and the thinking behind his book 'Buyology' and then finish up by spending time discussing the new book and the neurological and psychological impact of COVID-19. (Music by E.Burcher) #nordicfuturemarkers

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Bo Hellberg - Regional Creative Director Europe at Dyson

Tue, 09 Jun 2020 22:14:07 GMT

Bo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which helps to develop future talent for the advertising industry. Finally, Bo is fascinated by Machine Learning and robot creatives and he really really loves Malmo! #nordicfuturemakers

(Music by E.Burcher)

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Roland Philippe-Kretzschmar - Stora Enso

Wed, 03 Jun 2020 21:59:39 GMT

Roland Philippe-Kretzschmar is Head of Digital Customer and eBusiness at Stora Enso in Stockholm, Sweden. Roland has had a long career, working in agencies and consultancies such as Edelman, Hiil & Knowlton and Sofigate, but he has also done a whole host of other things including running his own company, mentoring startups and writing as a freelance journalist. In our conversation Roland talks about his role at Stora Enso, he talks about start ups and innovation and then to finish he has some fascinating ideas and thoughts around where the future is taking us. As usual it's around 25 minutes long and I hope the conversation gives you some insights and inspiration! #nordicfuturemakers

(Music by E.Burcher)

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Marcus Jiderholt - Vässla Micromobility

Sat, 30 May 2020 08:51:32 GMT

Marcus Jiderholt, Chief Marketing Officer at Swedish start up Vässla micromobility, is my guest on the Nordic Future Makers podcast this week. We talk about Marcus' career journey, we talk about micromobility / personal electric vehicles and we talk about the changing way that people are moving around in cities and beyond. Marcus also talks about Vässla micromobility products (https://www.vassla.com/) and the go to market strategy in Sweden and other countries too. I hope you enjoy the podcast and I hope you will subscribe to the podcast to hear more Nordic Future Makers - in the future! #nordicfuturemakers

(Music by E.Burcher)

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Ben Liebmann - COO, restaurant noma - Copenhagen

Wed, 20 May 2020 22:54:43 GMT

Ben Liebmann, COO, restaurant noma is my guest on the Nordic Future Makers podcast this week. noma is the four-time winner of the S. Pellegrino World’s Best Restaurant, founded by trailblazing and critically-acclaimed head chef René Redzepi. Opened in 2003 and based within a Bjarke Ingels designed urban farm located in the Copenhagen neighbourhood of Christiania (the self-proclaimed free-town of the city), the multiple Michelin starred restaurant is recognised globally for its reinvention and interpretation of Nordic Cuisine.

In this podcast Ben talks of his career journey that has taken him across the world from music to telecoms to TV to noma. He talks eloquently about developing brands and multi-channel businesses and balancing creativity and commerciality, referencing his experiences with Idol and Masterchef, before going into more detail around his current role and the business of restaurant noma. .

At the end of this podcast we talk about the effects of covid-19 and plans for the future. When this episode was recorded (early May 2020) it was unclear what was going to happen, but it has since been announced that restrictions in Denmark will be relaxed slightly and on 21st May 2020 restaurant noma will re-open, initially as an outdoor wine bar with two types of burgers available (more information is available on the noma website - https://noma.dk/.)

It was fascinating to hear Ben talk and I hope it gives listeners inspiration and ideas for the future!

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Ana Thorsdottir - Head of Business Development EMEA, Tagger Media (Influencer Marketing)

Wed, 13 May 2020 22:37:21 GMT

Ana Thorsdottir, Head of Business Development for EMEA at Tagger Media Influencer marketing platform is my guest this week on the Nordic Future Makers podcast. This week it's a high speed, high energy tour through the 'crazy world of influencer marketing.' Our conversation ends up covering a wide range of areas - including how to select an influencer, how to work with them across different platforms, short term one-offs vs long term ambassador programmes, multi-channel influencer marketing, measurement and B2B. We also have a good discussion about the role of celebrities and the perception of them during the current covid-19 challenges that the world is facing! I hope you enjoy the podcast and I hope you will subscribe to the podcast to hear more Nordic Future Makers - in the future! #nordicfuturemakers

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Daniel Käfer - Ooredoo Director, Facebook Country Manager DK and Author

Wed, 06 May 2020 21:59:42 GMT

Daniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transformation through a marketing lens.'.

Daniel and I talk for just over 20 minutes and we discuss a number of different things, focussing on how to use digital media most effectively:

A bit about Daniel's background and what he does now
Working in Doha vs working in the Nordic Region
Intro to Daniel's book and the concept of Growth Transformation + how the word 'digital' scares people
5 trends that people need to be on top of: 1) Friction, 2) Lack of Ad Attention, 3) Artifical Intelligence, 4) Mobile first, 5) Ever increasing speed of media innovation
Summary of Growth Transformation and how the process will never end!

Daniel's book is available on Amazon (and other sites) here: https://www.amazon.com/dp/B0874XY36Q/

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Tove Chevalley - Innovation Director - Electrolux Global Hub and Adidas

Thu, 30 Apr 2020 21:26:40 GMT

Tove Chevalley - Innovation Director at the Electrolux Global Hub in Stockholm (Sweden) is the latest guest on the Nordic Future Makers podcast. Now recording with Zencastr for improved audio quality, Tove joined me to talk about how she approaches innovation in her current role. We also spent a little bit of time talking about Tove's previous position at Adidas and some of the other things she has been doing too.

Tove and I discuss:

Current role and responsibilities
'Hacking the crisis' - a 4 step process that can be followed to maintain innovation and generate new ideas
Tools for innovation
Working to a higher purpose and driving sustainability and better living
Partnering with others to deliver innovation around core values
Changing approaches to food and behaviour
Brand experience and thinking about how you make customers feel
Getting your voice heard in your organisation in a way that stakeholders can relate to
How to gain confidence in public speaking
Heading towards a post-crisis society where people care for each other a bit more than they did before

There's some great thinking in this podcast and I hope Tove gives you some new ideas and inspires you to experiment and test new things. It was also insightful to hear about how Tove learnt how to become a great public speaker too!

Tove is a perfect example of a Nordic Future Maker and I'm really pleased that she was able to spend time talking to me for this episode. I hope you enjoy the podcast, I hope you subscribe to the podcast and I hope you listen again - in the future!

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Stine Bauer Dahlberg - Trouble Inc / New York Times / Apple / Spotify

Thu, 23 Apr 2020 21:48:36 GMT

Stine Bauer Dahlberg is my latest guest on the Nordic Future Makers podcast! Stine is based in New York and we connected on Skype for a fast moving conversation.

Stine is co-founder of Trouble Inc which is a new apparel brand and community focused on self-expression at work. Before this she was Managing Director of Newsroom Brand Marketing at the New York Times, Brand Lead for the App Store at Apple and an early Spotify employee working on Special Projects.

We covered a lot of ground in our discussion:

1 min 00 secs - Stine is half Swedish, half Norwegian and ended up in New York via Sweden, Scotland, Copenhagen, London, San Francisco, Washington and more - so we start off talking about this!
1 min 55 secs - Trouble Inc - we discuss the new brand, where it came from and some of the ideas behind it
6 mins 30 secs - New York Times - we talk about how Stine got the job at the New York Times and some of the lessons learned (which includes how to make change happen in a 'traditional' environment)
14 mins 15 secs - NYT and Everlane partnership
16 mins 40 secs - Apple - how Stine helped to drive the editorial development of the App Store
23 mins 45 secs - Spotify - the crazy story of how Stine ended up working at Spotify in London
27 mins 00 sec - Long term plans are over-rated, what do I want to do NOW?

*Note - the sound on Stine's end for the first couple of minutes is a little bit 'Skypey', but it quickly improves and settles down and there's some great content as the episode progresses....

I hope you enjoy the podcast as much as I enjoyed making it and I hope you will subscribe and listen again - in the future!

Music is 'Masterpiece', created by E.Burcher

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Fredrik Borestrom - Head of Agency, International at LinkedIn and IAA President

Wed, 15 Apr 2020 22:47:14 GMT

The Nordic Future Makers podcast features Fredrik Borestrom from LinkedIn this week. Fredrik is Swedish, but based in London. He is Head of Agency, International at LinkedIn and is also President of the International Advertising Association.

As usual, the podcast is about 25 minutes long and you will hear lots of different things from the Skype chat that we had over Easter including:

How marketers should think about LinkedIn strategy and the different product offerings that should be considered
Tips for how to be personally more productive and successful on LinkedIn
A bit about publishing, influencers and video on LinkedIn
IAA - International Advertising Association - how to create value and get value from doing something more than just your day job
Odyssey Mobile - lessons from building up and then selling an international mobile advertising agency startup
The importance of constantly learning

I enjoyed catching up with Fredrik (again) and I thought it was really inspiring to hear his story. I particularly like the way that you hear the word 'Opportunity' throughout our conversation and I love the way that Fredrik consistently talks about the value of connecting people together.

I hope you enjoy the podcast and please subscribe to get future episodes delivered directly to your podcast listening platform of choice!

Thank you

Nick

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Henrik Jarl - Chief Marketing Officer at CDON

Tue, 07 Apr 2020 22:58:05 GMT

Henrik Jarl, the Chief Marketing Officer from cdon.com, is my latest guest on the Nordic Future Makers podcast. CDON is the Nordic region's largest ecommerce site and Henrik and I had a great conversation about a range of topics.

In this episode of the Nordic Future Makers podcast, Henrik discusses the following with me:

His current role at CDON and what being a CMO of a large ecommerce site involves
A bit about Nordic ecommerce and the differences between countries
CDON awards and trends and best practices for Nordic ecommerce
How to define and activate a brand positioning
Black Friday planning (it's already started!)
Launching a new global brand using just events and influencers
Leadership, flexible working and agile working
The change question - "when did you last change a brand in your own life?"

So lots of interesting thoughts in this podcast episode and it was great to hear Henrik discuss CDON, ecommerce and branding.

You can listen to this podcast on ACast, Apple podcasts and Spotify. I hope you enjoy the podcast, I hope you'll subscribe to the podcast and I hope you'll listen again - in the future!

[Intro and outro music created by E.Burcher - track is called 'Masterpiece' and is used with permission]

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Hjortur Smarason from Space Nation

Sat, 28 Mar 2020 07:08:51 GMT

I recently met with Hjörtur Smarason from Space Nation (https://spacenation.org/) for the latest episode of the Nordic Future Makers podcast. Originally from Iceland, Hjörtur lives in Copenhagen now and in our 25 minute conversation we discuss the commercialisation of space and how Space Nation are preparing people for this through astronaut training and expeditions. We hear about the work that Blue Origin, Virgin Galactic and Space X are doing and then hear some of Hjörtur's views on space tourism and sport on the moon!

We then go on to talk about place branding and reputation management, future cities of Africa, how to approach to innovation and finally finish by talking about the last McDonald's burger in Iceland which now seems to have inspired a Burger King campaign...

There's a lot of great content crammed into this episode, so I hope you enjoy this podcast, I hope you'll subscribe to this podcast and I hope you'll listen again - in the future!

Music by E.Burcher #nordicfuturemakers

(Recorded before CoVid-19 restrictions)

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Lasse Meldgaard from SteamRex

Mon, 23 Mar 2020 23:01:09 GMT

I recently met up with an old friend, Lasse Meldgaard, to talk about his new start up called SteamRex. Lasse is based in Copenhagen and we spoke for just over 20 minutes in English and covered a wide range of topics. Lasse is a true Nordic Future Maker and I always learn things when I talk to him. In this conversation you'll hear how deep learning and algorithms can be used to create new solutions for old problems. We spoke about his new company SteamRex (https://steamrex.com/) which combines digital, maps, AI and sustainability to disrupt the traditional approach to washing your car, we discussed the sources Lasse uses for inspiration and we heard about his Instagram hot dogs too. So I hope you enjoy this podcast, I hope you'll subscribe to this podcast and I hope you'll listen again - in the future!

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The Nordic Future Makers Podcast - Trailer

Mon, 23 Mar 2020 22:14:48 GMT

This is the trailer for the Nordic Future Makers podcast, announcing that I will be talking in English to various Nordic Future Makers from media, marketing, tech, ecommerce and start ups over coming weeks and months.

The Nordic Future Makers podcast is in English, hosted by Nick Burcher and features conversations with people from Sweden, Denmark, Finland, Norway and Iceland. The Nordic region is highly advanced in digital and driven by ideas like design and sustainability. This podcast will shine a light on what's happening now and talk about what's happening next. I have some great guests lined up and I am aiming for the Nordic Future Makers podcast to be both educational and inspirational.

I hope you enjoy it, I hope you subscribe and I hope you'll listen in the future!

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