OnBD with ALF

How News UK is Using AI to Transform Advertising

Thu, 26 Mar 2026 09:52:41 GMT

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.

Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.

Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.

00:00 Introduction and Background of Charlie Celino

02:59 Role of Commercial Services Director at News UK

04:45 Challenges in the News Industry: AI and Trust

06:21 Advertiser Relationships and Brand Safety Concerns

13:02 Proactive Strategies in a Changing Landscape

16:09 Embracing AI: Opportunities and Internal Initiatives

22:24 Revolutionising Sales with Digital Tools

31:16 The Future of Media Consumption

34:37 Quickfire Insights on Sales and Authenticity

40:24 Charlie’s life as a movie and favourite hype songs

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Exploring the Evolution of Media Sales with James Walmsley from Immediate Media

Thu, 26 Feb 2026 00:01:00 GMT

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.

James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.

He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.

James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.

00:00 Introduction

00:47 James’s Career Journey

04:11 Life at Immediate Media

05:56 Challenges and Innovations in Publishing

07:27 Focus on Video and Social Content

09:14 Subscriber Growth Strategies

12:40 Launch of Atria: A New Marketplace

20:31 The Future of Publishing and AI

22:06 The Importance of Human Connection in Media

23:15 The Value of Trusted Brands

24:56 Launching a New Initiative

25:59 James's Passion for Media Sales

29:03 The Future of Print and Digital Media

31:42 Advice for Aspiring Salespeople

36:00 James's Career Reflections and Hype Song

37:39 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Building Communities and Winning Pitches: Insights from Kim James at Havas

Thu, 29 Jan 2026 00:01:00 GMT

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.

Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.

Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods.

Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench.

The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.

00:00 Introduction

00:43 Meet Kim James: A Journey in Media

03:29 Strategies for Business Development

05:12 Building and Leveraging Communities

14:45 The Art of Pitching

21:38 The Changing Landscape of Pitch Processes

26:07 Utilising Technology and Data in New Business

33:36 Final Thoughts and Advice

37:58 Conclusion and Farewell

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman

Thu, 11 Dec 2025 00:01:00 GMT

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.

Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.

They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.

Listen now to learn how to get involved and make the most of the BD100 community.

00:00 Introduction

02:06 The Importance of the BD100 Community

04:44 How to Get Nominated for the BD100

24:04 Additional Categories and Awards

26:47 Key Dates and Final Tips

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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People-Powered Marketing with Katie Street

Thu, 06 Nov 2025 00:01:00 GMT

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'

Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.

Listen in for actionable advice and inspiring stories to elevate your sales game.

00:43 Meet Katie Street: Career Journey and Insights

04:30 The Power of People-Powered Marketing

06:33 Challenges and Strategies in Personal Branding

11:40 Creating Valuable Content for Your Audience

18:44 Effective Audience Engagement and Outreach

24:06 The Overwhelming Email Overload

24:36 Human-Centric Marketing Strategies

25:12 Company-Wide Marketing Efforts

26:39 The Future of Personal Branding

29:07 Gen Z and the Evolution of Sales

32:11 Creating Authentic Content

36:55 Quick Fire Questions with Katie

42:49 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Unlocking Media Sales Success with Debra Sharron

Wed, 08 Oct 2025 23:01:00 GMT

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.

They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.

Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.

00:00 Introduction

02:00 Debra's Journey into Media Sales

06:21 Current Trends in Media Sales

09:14 Consultative Selling in Today's Market

12:18 The Importance of Face-to-Face Meetings

20:40 Challenges Faced by Salespeople

24:05 Impact of Hybrid Working on Sales

30:30 Building Relationships in Sales

34:24 Keys to a Successful Sales Team

36:57 Quickfire Questions with Debra

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Mastering Sales and Business Development with Nick Adams, CEO of Sense

Wed, 10 Sep 2025 23:01:00 GMT

In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.

Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.

Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.

00:00 Introduction

00:43 Meet Nick Adams, CEO of Sense

01:09 Nick Adams' Career Journey

03:22 Evolution of New Business Strategies

06:08 Balancing Outbound and Inbound Marketing

11:10 Challenges in Winning New Clients

12:10 Specialising vs. Generalising in Brand Experience

18:58 Importance of Data in New Business

23:17 Impact of COVID on Client Relationships

26:08 The Shift in Client Expectations

27:14 The Importance of Chemistry in Client Relationships

29:47 The Future of Relationship Building in Sales

32:26 Adapting New Business Strategies

34:00 Collaborations and Audience Segmentation

38:30 Quickfire Questions with Nick

43:30 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Unlocking Sales Success with Industry Legend Steve Cox

Wed, 13 Aug 2025 23:01:00 GMT

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.

Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context.

Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants.

00:43 Meet the Legend: Steve Cox

01:20 Steve Cox's Journey in Media

03:58 Transition to Out-of-Home Advertising

05:36 Challenges and Strategies for Smaller Media Owners

09:06 The Five-Step Sales Process

19:06 Common Mistakes in Media Sales

22:55 Understanding Audience Behaviour

23:41 Marketing to Brands and Agencies

24:40 The Importance of Agency Relationships

25:39 Targeting Small and Local Brands

26:49 Effective Communication with Agencies

31:30 The Value of Agility and Passion

33:35 Quickfire Questions with Steve

42:20 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men

Thu, 17 Jul 2025 09:50:21 GMT

General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry.

Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment.

Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI.

00:00 Introduction and Background

01:00 Career Journey in Media

05:54 Transition to Radio and a Startup Environment

11:51 Success of Boom Radio

14:37 Understanding the Silver Pound Audience

19:17 Challenges in Selling to Brands

22:16 Navigating Industry Changes

24:33 Memorable Wins and Lessons Learned

29:02 Quickfire Questions and Personal Insights

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Building Community: The Success of Agency Hackers

Wed, 04 Jun 2025 15:00:00 GMT

Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.

Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.

He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location.

Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development.

00:00 Introduction to Agency Hackers and Ian's Journey

07:19 Building Community: The Success of Agency Hackers

10:10 The Formula for Successful Events

16:55 Challenges in Agency Growth and Client Acquisition

23:19 Implementing Effective New Business Processes

28:09 Inclusivity in Agency Leadership

29:52 The Viral Success of Ibiza Events

31:33 Navigating LinkedIn for Business Growth

36:00 The Balance of Personal Branding

41:09 Effective Communication in Business Development

46:17 The Importance of Relationship Building

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Unlocking Agency Growth with Laura Vipond from Ogilvy

Wed, 07 May 2025 23:01:00 GMT

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.

They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.

The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.

Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.

00:00 Introduction to Laura Vipond and Her Career Journey

03:53 Understanding Agency Growth Models

08:13 The Importance of New Business Culture

11:06 Ogilvy's New Business Strategy

15:02 Identifying and Filling the Pipeline

18:47 The Long Game: Asparagus Growth Strategy

21:12 Evolving Pitch Processes and Client Expectations

27:04 The Positive Pitch Pledge

32:50 Quickfire Questions and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Adapting to Change with The Standard’s Steve Cording

Wed, 09 Apr 2025 23:01:00 GMT

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.

Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.

Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.

00:00 Introduction to Steve Cording and His Role

06:06 The Evolution of The Standard

08:49 Adapting to Change in Media

11:55 Team Dynamics and Learning

15:02 Skills and Adaptation in a Changing Environment

18:07 The Impact of AI on Media

21:07 Future Predictions for Media and Audience Engagement

26:30 The Importance of Affiliate Partnerships and Loyalty

27:18 Multi-Platform Strategies for Modern Brands

29:47 Adapting to Change

30:35 Support and Optimism for the Future

32:03 The Role of Sports in Media Engagement

32:57 Navigating Redundancies in the Media Industry

36:10 Transitioning from Editorial to Sales

39:06 The Role of Video in Sales Communication

41:03 Advice for Newcomers in the Industry

42:12 What Makes a Great Salesperson?

45:30 OnBD Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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What makes a ‘GOOD’ Business Developer ‘GREAT’?

Thu, 06 Mar 2025 00:01:00 GMT

In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100.

The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers.

Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales.

Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.

The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.

00:00 Introduction to OnBD with ALF

00:47 Meet the Guests: Jody Osman and Rich McHardy

01:18 The BD100: Origins and Purpose

02:01 The BD100: Nomination and Judging Process

03:21 Key Traits of Top Business Developers

04:55 The Importance of Personality in BD

17:35 Recognising Rising Stars in BD

20:44 Evolution of Business Development

22:49 The Expanding Role of Business Developers

23:58 The Evolution of Business Development

24:23 Balancing Stress and Support in Business Development

26:07 The Importance of Research and Personalisation

27:23 Building and Leveraging Relationships

28:40 Advice for Aspiring Business Developers

31:24 Quick Fire Questions: Insights and Reflections

39:12 Upcoming BD100 Event and Conclusion

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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OnBD with ALF - New series coming soon!

Wed, 05 Mar 2025 10:10:57 GMT

Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development.

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Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

Wed, 15 Jan 2025 12:00:00 GMT

Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations.

00:00 Welcome and Guest Introductions

01:29 Jonathan Wolf's Journey to Founding Zoe

04:36 The Science Behind ZOE's Nutrition Programme

07:01 Impact of Diet on Health and Mood

22:47 Challenges and Successes in Health Tech Branding

29:47 The Role of Marketing in Health Technology

34:20 The High Stakes of Scientific Validation

34:43 Disconnect Between Scientific Proof and Market Impact

36:40 Brand Influence in Health Decisions

37:43 The Role of Advertising and Brand Partnerships

41:26 Challenges in Sustaining Behaviour Change

44:58 Technological Advances in Health Monitoring

47:08 The Importance of Messaging in Health Campaigns

49:21 Rethinking Food and Health Guidelines

01:02:58 The Future of Food Labelling and Consumer Information

01:09:32 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

Wed, 11 Dec 2024 16:00:33 GMT

Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

Chapters:-

00:00 Welcome and Introduction

00:19 Guest Introduction: Toby Horry

01:31 Early Career and Family Influence

02:42 Advertising Anecdotes and Insights

08:46 Dynamic Pricing in Travel

17:36 COVID-19 Impact on Travel Industry

19:11 Repatriation Efforts During COVID-19

21:13 The Future of Package Holidays

23:31 Changing Trends in Travel and Leisure

29:08 Vacation Policies and Economic Impact

30:58 Economic Rationality in Travel

31:28 Flexible Working and Consumer Behaviour

32:09 The Case for Flexible Work

34:52 The Impact of Technology on Work and Travel

39:48 Marketing Strategies in the Travel Industry

48:08 The Role of Video and Social Media in Travel

49:46 AI and Its Implications in Travel

51:17 Consumer Trends and Travel Recommendations

56:05 Conclusion and Final Thoughts

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Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

Wed, 09 Oct 2024 15:00:00 GMT

In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen.

The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward flavour-rich offerings without taste compromise. They explore insights into educating children on cooking, whether soup deserves a bigger share of the portable meals market and the success story of Ella’s Kitchen.

In ‘Top Two Challenges’, Ruth talks about balancing product sales with ethical goals and how the company manages the reputation of the McCartney family name when it comes to product development for the Linda McCartney range.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing

Wed, 11 Sep 2024 15:00:31 GMT

In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe.

The discussion covers a range of topics including Samsung's creative use of their Olympic sponsorship, marketing tactics and digital transformation. Braun highlights the success of gifting special edition gold phones to Olympians, which led to a 23% increase in demand for Flip 6 phones. They also explore Samsung's innovative products like foldable phones, AI-enabled ovens and eco-friendly initiatives like solar-powered TV remotes. The conversation delves into the importance of user-centric design and dual-purpose products, and how Samsung balances premium offerings with affordable technology to democratize access. Rory and Benjamin further discuss the future of AI, the impact of aesthetics in consumer choice and effective marketing strategies that blend minimax (minimal resources for maximum output) and maxmax (heroic marketing efforts).

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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Jordan Brompton, co-founder of myenergi isn't just zappi!

Wed, 07 Aug 2024 15:00:29 GMT

Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat with plumber turned electrician, Lee Sutton, they decided to go for it and set up myenergi. Lee is the technical side of the business but it's quite clear that Jordan is the marketing and sales powerhouse although, as she points out to Rory, she has been known to get to work with the soldering iron.

Innovation and sustainability are the cornerstones of their business and manufacturing their products in the UK is a USP for them. myenergi manufactures a range of eco devices which manage energy sources. The zappi fast charges your EV, the eddi helps you maximise self-generated solar and/or wind power, the libbi stores your solar energy and cleverly manages your use of the grid, and the harvi enables you to install zappi and eddi wirelessly. As you'll hear, Jordan is knowledgeable and innovative. The business is expanding worldwide with business across Europe and now in Australia. There are challenges however. Britain has 1.3 million homes with solar power, but Germany is way ahead at 4 million homes. Jordan feels the EV market has softened recently but she expects it to bounce back.

In our Top Two Challenges feature Jordan says that "boots on the ground" explaining and selling the products is what is needed for both myenergi and the industry as a whole.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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Going for Gold with NatWest CMO Margaret Jobling

Wed, 24 Jul 2024 15:00:58 GMT

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.

Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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AO - let's go - with John Roberts founder of Appliances Online

Wed, 12 Jun 2024 14:00:39 GMT

John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind their sponsorships and marketing. Interestingly, having started by mailing brochures and then moving totally online, they are beginning to mail mini-brochures again. AO is now a totally vertically integrated business and John envisages a time, not far away, when they will be able to recycle every element of a piece of white goods into something brand new. AO also operate as a white label delivery business for a number of well known brands. This is a phenomenal 21st century success story.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

John Roberts supports the national youth charity, OnSide, find out more here...

https://www.onsideyouthzones.org

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Morrisons' Rachel Eyre talks shop with Rory

Wed, 08 May 2024 13:42:02 GMT

Rachel Eyre is Chief Customer and Marketing Officer at Morrisons, a heritage business in the UK, celebrating 125 years in 2024. Rachel explains how the Market Street proposition in Morrisons with its fresh, British sourced produce, appeals to traditional older Morrisons customers, but is now resonating with younger shoppers. Although big trolley shops are still popular, Rachel outlines how smaller, more frequent basket shops are becoming the norm. Rachel and Rory discuss Morrisons' vertically integrated business model, with it's own manufacturing businesses giving it a point of difference to competitors, a story which needs to be told to customers through brand marketing.

Although there have been a lot of changes in loyalty programmes in recent years, Rachel feels that the recent update of the MoreCard scheme with its "Fivers" has enabled Morrisons to avoid some of the pitfalls of loyalty schemes and leapfrog ahead in terms of innovation.

Competition for every pound is intense in this sector and despite the offers and discounts Rachel explains that still the biggest driver of choice is convenience of location.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand

Wed, 10 Apr 2024 11:00:08 GMT

Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vision on their commercials. He’s still doing the voice overs.

If you want to do business with

the UK’s leading brands Request an ALF Insight demo.

To book your seat at the ALF Awards 2024, click here.

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Greg Jackson of Octopus Energy in powerful conversation with Rory

Wed, 13 Mar 2024 10:07:25 GMT

Having read Economics at Cambridge, ex-Procter & Gamble marketer, Greg Jackson, explains the success behind Octopus, recently certified as a Which? Recommended energy provider for the 7th year in a row.

Innovative technology, great marketing and superb customer service are integral to the Octopus success story. Among the many amazing revelations in the chat with Rory, Greg points out that 65% of UK households have a car, an increasing number of which are EVs, and the battery in an EV can power a house for between 3 and 5 days.

You'll hear about the Octopus Power Pack and the Fan Club - technical and marketing ideas that have helped Octopus achieve around 8 million customers in 18 countries. This is an essential listen.

If you want to do business with

the UK’s leading brands Request an ALF Insight demo.

To book your seat at the ALF Awards 2024, click here.

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Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data

Thu, 15 Feb 2024 12:43:53 GMT

Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer.

In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the consumer and the brand in order to differentiate from retailers' own brand. As Rory says, price is key and sometimes you don't wake up with a 50p headache it's a £2.80 headache! The guys discuss marketing procurement and testing. Has the spreadsheet taken over?

Also under consideration, placebos, the dumb principal (sic), Sir Patrick Valance gets a shout as does RADIO with Rory saying he never heard a radio campaign that didn't work and yet it's often the bit that gets cut from the budget.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!

Wed, 10 Jan 2024 16:00:07 GMT

Lena Jüngst explored product development at University in Germany and turned a bachelor thesis into a product - air up® - non-flavoured water that tastes flavoured. Lena explains how it works to convert Rory and reveals that around 80% of what we perceive as flavour is actually derived from what we’re smelling. With this relatively new drink product, while you drink plain water, you experience taste. No sugar. Just science! The brand, initially launched direct to consumers in Germany, is becoming available globally. Rory and Lena discuss the marketing strategy for the product and Lena reveals how they are slowly moving into above the line advertising. There's no rush however, because the product is doing remarkably well as a D2C brand.

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NBCUniversal's Yusuf Chuku talks content with Rory

Wed, 13 Dec 2023 18:25:37 GMT

Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms?

Yusuf also responds to our regular Top Two Challenges - what is the biggest advertising challenge for global television & media companies? And what is the most pressing challenge for NBC Universal?

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Putting the partnerships into John Lewis - Charlotte Lock

Wed, 15 Nov 2023 16:00:00 GMT

Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the group’s offering. In this episode she joins Rory to discuss data driven customer insight and brand experience, along with segmentation in a variety of areas.

Plus, Charlotte talks us through this year's John Lewis Christmas ad, their first created by Saatchi & Saatchi.

And in the Top Two Challenges, Charlotte reveals what she believes is the biggest challenge facing John Lewis and the most pressing issue for the retail sector as a whole.

If you want to do business with the UK's leading brands. Request an ALF Insight demo.

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The buzz around Pension Bee with Jasper Martens

Wed, 11 Oct 2023 15:00:37 GMT

In this episode, Rory meets Jasper Martens, the Chief Marketing Officer at Pension Bee.

Pension Bee launched in 2015 after CEO and Co-Founder, Romi Savova, who had previously worked at Goldman Sachs and Morgan Stanley, had difficulties transferring her own pension. Jasper reveals that many of their over 1 million new customers didn’t realise the tax benefits and contributions that come from having the right pension arrangements and why Pension Bee is now on a mission to make the process easier to understand and keep track of.

With brand awareness in the UK now over 50%, Jasper explains the biggest marketing challenge for Pension Bee and why they've sponsored a Premier League football team.

In the Top Two Challenges, Jasper talks about the future challenges for Pension Bee and the pension industry as a whole.

Quite apart from the marketing insights revealed, this conversation will give you food for thought about your own pension arrangements.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Turning online dreams into reality with Pinterest

Wed, 13 Sep 2023 15:00:00 GMT

Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.

Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the company is also experiencing success in the areas of travel, financial services and entertainment.

In the Top Two Challenges, Milka shares what she believes is the biggest challenge for Pinterest and also the most pressing issue for the online media sector as a whole.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Leading the Charge. Rory meets Nic Thomas from Nissan.

Wed, 09 Aug 2023 15:00:33 GMT

As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated.

Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine your office on wheels! - but also why timing is proving to be the main marketing challenge for Nissan. Plus, Nic and Rory talk about the cost of car batteries, ‘range anxiety’ and single pedal driving - who knew?

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe

Wed, 12 Jul 2023 15:10:32 GMT

Rory chats to Emilie Vanpoperinghe, CEO and Co-Founder of Oddbox, the subscription box company that saves imperfect and surplus fruit and vegetables from going to waste. Emilie explains how the idea for the business came about, why pricing 'wonky' vegetables can be challenging and the company's plans for the future.

In the Top Two Challenges, Emilie shares her thoughts on what is the biggest challenge for Oddbox and the most pressing challenge for the grocery industry as a whole.

Code ALF will give new Oddbox customers 50% off their first box. Offer excludes the fruit booster box. Valid until 31st August, 2023.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Getting Paid - Rory finds out how GoCardless is helping companies get paid more easily

Thu, 15 Jun 2023 12:39:09 GMT

Nicola Hamilton, Senior Director of Branding & Communications at GoCardless, outlines how businesses can get paid more easily and conveniently by using their service. She outlines that the challenge for GoCardless is the inertia of companies not realising how much money and time they can save by moving away from outdated, manual methods to automated, online payments. As someone who's worked in the industry for over 15 years Nicola counsels that fintech companies now need to focus on profitability more than growth.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail

Wed, 10 May 2023 15:00:00 GMT

In 2018, Finn Lagun went on Dragon's Den but failed to convince Peter Jones & Co to invest in his home delivery pasta business. Now the business has a multi-million pound turnover and is majority owned by the pasta giant Barilla. Rory quizzes Finn about moving from 'pasta through your letter box' to a business which has now expanded into retails outlets and offers fully prepared takeaway delivery.

Plus in our 'Top Two Challenges' feature, Finn shares his thoughts on the biggest challenges facing Pasta Evangelists and also the direct-to-consumer food industry in general.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Harnessing the TikTok Boom

Wed, 12 Apr 2023 15:00:00 GMT

Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok.

Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe.

Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage users and achieve the ultimate goal of marketing - changing behaviour.

Plus in our 'Top Two Challenges' feature, Khartoon shares her thoughts on the biggest hurdles facing both TikTok and social media in general.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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The Challenger Brand Cleaning Up Home Care

Wed, 08 Mar 2023 16:00:00 GMT

Rory meets Tim Keaveney, Co-Founder of Homethings, a challenger brand offering sustainable household cleaning products delivered direct to your door.

As a winner of Sky’s Zero Footprint Fund, Tim reveals their plans for their first TV campaign and discusses how perceptions are changing about the efficacy of ‘green’ products.

Plus, in the Top Two challenges, Tim shares the biggest issues facing both Homethings and the home care sector in general.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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How Nokia phones new 'Circular' subscription service is combatting e-waste.

Thu, 09 Feb 2023 04:00:00 GMT

Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego.

Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.

Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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How Primark Cares with Director Lynne Walker

Wed, 04 Jan 2023 13:18:12 GMT

With a distinguished career in textiles and fashion retail, Lynne Walker is Director of Primark Cares. Lynne talks to Rory about the phenomenal high street success of Primark and how the brand approaches marketing, the environment and sustainability.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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A Slice of the Beauty Pie

Mon, 12 Dec 2022 13:45:44 GMT

Marcia Kilgore is a serial entrepreneur, having successful launched companies such as Bliss Spa, Soap & Glory and FitFlop. Her most recent company is Beauty Pie, which she describes as her 'best idea yet'.

In this episode Rory Sutherland chats to her about the idea behind the brand, the benefits of operating a membership model, how they reach new customers and the biggest challenges facing Beauty Pie and the beauty retail industry at large.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Milking the humble pea, with Nikki Garg from the Good Pea Co.

Tue, 01 Nov 2022 15:22:20 GMT

Rory meets Nikki Garg, Co-Founder of the Good Pea Co, a disruptor brand producing plant-based milk made from pea protein. Nikki shares the background story to the product, discusses the challenges of being a start-up during lockdown, explains why sustainability and health is at the heart of everything they do and reveals why peas might just save the planet.

On Brand is brought to you by https://www.alfinsight.com/

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Rory sources an expert in product development and sourcing - Kian Golzari

Tue, 11 Oct 2022 16:52:31 GMT

Kian Golzari is one of the world's leading product development and sourcing experts. He's personally sourced over 2,500 products for the likes of Bed, Bath and Beyond, Procter & Gamble, Visa, Panasonic and even Google. Rory quizzes him on all aspects of his work including working in China. If you're thinking of developing a new product Kian is your go-to guy. You can find out more at https://www.youtube.com/channel/UCcnsghoDG2AObm8l-lGzxCQ?sub_confirmation=1 and remember On Brand is brought to you by https://www.alfinsight.com/

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Rory gets a taste of Tony's Chocolonely with The Countess of Cocoa Nicola Matthews

Tue, 16 Aug 2022 08:11:52 GMT

Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, less good is how those profits are made - by exploitation at the start of the value chain, where people live in extreme poverty. Have you ever considered how much a cocoa farmer makes per day? 78 Euro CENTS! Tony's Chocolonely is dedicated to levelling up in a real sense.

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Emotion By Design - Greg Hoffman just did it for Nike

Mon, 18 Jul 2022 06:09:54 GMT

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.

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The $1 billion tomato: how 150 years of history drives new innovation at Heinz

Tue, 31 May 2022 13:55:03 GMT

Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustainability and why established brands have the luxury of being able to scale up new trends in order to be a force for good.

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Beelivery: Rory explores the phenomenon of the grocery home delivery service

Fri, 22 Apr 2022 13:04:20 GMT

Yazan bin Mohammed, chief executive of the grocery home delivery service Beelivery, talks Rory through this fast growing trend and explains why some of the protagonists will prosper but not all will survive. It's all about the business model.

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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.

Tue, 22 Mar 2022 08:54:30 GMT

Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media communities obviously play a huge role in the marketing strategy, not least the Trinny Tribe.

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Reshaping E-Commerce with Klarna. Rory meets David Sandström.

Thu, 17 Feb 2022 09:31:52 GMT

Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great.

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Can we all do more to Live Kindly? Rory meets Jodi Monelle, Founder & CEO of the online, media platform.

Tue, 18 Jan 2022 11:45:44 GMT

Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what is driving an increase in vegan foods, the importance of inclusivity and whether a plant-based lifestyle is truly scalable across society at large. Alongside these considerations, Rory and Jodi look at the wider question of long-term sustainability.

Jodi also explains why consumers are demanding more transparency about their purchases and what impact that will have on how companies innovate or steer towards more ethical, consciously produced products, whilst Rory asks whether there's a Darwinian limit to our human wants and how that might affect consumption.

On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com

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Rory tackles Ben Wright, Chief Commercial Officer of the English Football League

Mon, 06 Dec 2021 11:54:51 GMT

Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial realities? Why do brands want to partner with football? It used to be simply a logo on the team shirt and a perimeter advert but advances in technology have opened up many possibilities. Fans consume the game in many more ways than simply attending the match. How important is the role of media rights holders and how might that change in the future? Rory fails to convince Ben that the goals should be made bigger!

On Brand is sponsored by ALFInsight. More more details about the marketing data and information available from ALFInsight visit www.alfinsight.com

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Pip & Nut - Rory talks to the Chief Squirrel - Pip Murray

Tue, 23 Nov 2021 07:59:00 GMT

Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip talks Rory through the marketing ingredients of this nutty story!

On Brand is brought to you by ALFInsight - for more information about this comprehensive marketing data and information source visit www.alfinsight.com

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Who Gives a Crap? Simon Griffiths tells Rory why he does

Mon, 01 Nov 2021 08:00:21 GMT

In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000. The motivation to start Who Gives A Crap came when they learned that 2.4 billion people don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. So they donate 50% of their profits to build toilets. So far that’s £5.3m

On Brand is brought to you by ALF Insight - essential data for the marketing community. www.alfinsight.com

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Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den

Mon, 04 Oct 2021 11:48:37 GMT

Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones, who saw potential in their brand vision and have been a significant part of their business journey. Spoon is now well established in top retail (and digital) shelves nationwide.

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How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King

Tue, 21 Sep 2021 08:29:41 GMT

Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and the importance of sustainability. Find our more about ALF Insight at https://www.alfinsight.com/

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How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle

Fri, 16 Jul 2021 11:58:38 GMT

In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book and focusing on insurance for young people ironically they’ve also become a niche insurer in care homes. Urban Jungle set out to make insurance cheap and easy and after four successful years they’ve just received an £8m investment.

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Building emotional connections between people and brands.

Wed, 19 May 2021 12:22:46 GMT

Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death.

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How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts

Mon, 12 Apr 2021 10:21:42 GMT

Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is produced by Ultimate Sound and Vision with ALF Insight - for more information and data go to https://www.alfinsight.com/contact-us/. If you'd like more information about the cars Kristian is talking about check out https://www.volvocars.com/uk/about/human-innovation/electrification/pure-electric

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'Deepen, don't dilute.'

Tue, 16 Mar 2021 00:01:00 GMT

Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the launch of their Indian breakfast menu proved to be an unlikely success, and how the pandemic forced the company to diversify their offering into delivery and at-home food kits.

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'How to motivate people to give money for nothing in return'

Mon, 08 Feb 2021 13:52:59 GMT

Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of charitable donations and explore the wider question of attitudes towards philanthropy.

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"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe

Wed, 16 Dec 2020 12:18:46 GMT

Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&G makes and gives away for free.

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"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products

Fri, 20 Nov 2020 08:00:00 GMT

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK.

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0 to 6% of the market - the energetic charge of the disrupter brand BULB

Thu, 24 Sep 2020 11:00:17 GMT

BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise.

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D2C - the marketing challenge of convenience vs. commitment

Tue, 18 Aug 2020 05:00:35 GMT

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject.

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Being driven by creativity, not spreadsheets

Wed, 22 Jul 2020 06:00:45 GMT

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'.

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Creating a culture of innovative marketing

Fri, 19 Jun 2020 14:07:57 GMT

Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters.

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Boots - 10 Years Change in 10 Weeks

Tue, 02 Jun 2020 10:18:20 GMT

Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are the changes happening now and the changes to come not only for the health and beauty brand but across the spectrum of high street retail.

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Being a challenger brand

Mon, 18 May 2020 23:01:00 GMT

Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice.

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Refreshing your brand and establishing trust

Mon, 16 Mar 2020 00:01:00 GMT

Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace.

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Why the Best Ideas Don’t Always Make Sense

Wed, 12 Feb 2020 00:01:11 GMT

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas.

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