60 acast.com On the Agenda https://shows.acast.com/on-the-agenda-stlukes en Advertising, thought-leadership,branding "On the Agenda" is a podcast from advertising agency St. Luke's London, the home of agenda setting ideas.


Join us as we explore influential people, ideas, brands and organisations making an impact. Each episode features insightful discussions with industry leaders and creative thinkers on relevant cultural topics.


Whether consumer trends, marketing innovations or societal movements, "On the Agenda" takes a peek at the forces shaping our world today.


Hosted on Acast. See acast.com/privacy for more information.

]]> "On the Agenda" is a podcast from advertising agency St. Luke's London, the home of agenda setting ideas.


Join us as we explore influential people, ideas, brands and organisations making an impact. Each episode features insightful discussions with industry leaders and creative thinkers on relevant cultural topics.


Whether consumer trends, marketing innovations or societal movements, "On the Agenda" takes a peek at the forces shaping our world today.


Hosted on Acast. See acast.com/privacy for more information.

]]> false info+663a319e85776a0012f3d5c9@mg-eu.acast.com 663a319e85776a0012f3d5c9 on-the-agenda-stlukes episodic https://assets.pippa.io/shows/cover/1715089814815-aa7605ad362fc600e33928b52f09dda0.jpeg https://shows.acast.com/on-the-agenda-stlukes On the Agenda A Recap of the Cannes Lions Festival A Recap of the Cannes Lions Festival Mon, 08 Jul 2024 14:10:04 GMT 25:44 668bf33c6ff6fe1a79a2d401 false https://shows.acast.com/on-the-agenda-stlukes/episodes/a-recap-of-the-cannes-lions-festival 668bf33c6ff6fe1a79a2d401 663a319e85776a0012f3d5c9 a-recap-of-the-cannes-lions-festival full 1 3 In this episode of "On the Agenda," Ed Palmer (Managing Director) chats with Rich Denny (Joint Chief Creative Officer), fresh from the Cannes Lions Festival. 

Rich breaks down his top five campaigns from the festival, giving us a massive insight into the freshest, award-winning creativity.

They discuss the festival's growth, tech brand involvement, and the new humour category, emphasising creativity's impact on business success. 


Rich's Top 5 Cannes Campaigns:

  1. Heinz: Deployed ingenious strategies over five years, using humour and AI to revitalise the brand. Check out the case study here.
  2. Xbox: Blended gaming with real-world football by recruiting a gamer for Bromley FC's staff. Check out the case study film here.
  3. Coors Light: Turned a baseball mishap into a marketing win with limited-edition cans and clever advertising. Check out the case study film here.
  4. Orange: This viral deep fake ad promotes the French women's national football team and addresses gender bias. Check out the case study here.
  5. Magnum: Winter campaign using strategic media and proximity marketing to boost ice cream sales year-round. Check out the case study here.


Ed and Rich also praise a creative Spotify B2B campaign using spreadsheets to engage media planners, which you can check out here. 



Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of "On the Agenda," Ed Palmer (Managing Director) chats with Rich Denny (Joint Chief Creative Officer), fresh from the Cannes Lions Festival. 

Rich breaks down his top five campaigns from the festival, giving us a massive insight into the freshest, award-winning creativity.

They discuss the festival's growth, tech brand involvement, and the new humour category, emphasising creativity's impact on business success. 


Rich's Top 5 Cannes Campaigns:

  1. Heinz: Deployed ingenious strategies over five years, using humour and AI to revitalise the brand. Check out the case study here.
  2. Xbox: Blended gaming with real-world football by recruiting a gamer for Bromley FC's staff. Check out the case study film here.
  3. Coors Light: Turned a baseball mishap into a marketing win with limited-edition cans and clever advertising. Check out the case study film here.
  4. Orange: This viral deep fake ad promotes the French women's national football team and addresses gender bias. Check out the case study here.
  5. Magnum: Winter campaign using strategic media and proximity marketing to boost ice cream sales year-round. Check out the case study here.


Ed and Rich also praise a creative Spotify B2B campaign using spreadsheets to engage media planners, which you can check out here. 



Hosted on Acast. See acast.com/privacy for more information.

]]> SxSW Ox Tales SxSW Ox Tales Mon, 01 Jul 2024 16:11:09 GMT 34:45 6658ae17645b2d0012456131 false https://shows.acast.com/on-the-agenda-stlukes/episodes/sxsw-ox-tales 6658ae17645b2d0012456131 663a319e85776a0012f3d5c9 sxsw-ox-tales Recapping the key learnings from SxSW full 1 2 In this episode, we explore the world of South by Southwest (SxSW) through the unique experiences of our speakers, Dan Hulse (CSO) and Jess Gibb (CMO). They share their insights on the latest buzz around AI, the rapid pace of tech change, concerns over mental health issues (especially around social media), and the growing inequality in the tech world. They also recount their experiences in Austin, from touching holograms to testing out bizarre mobility devices. 


Overall, it's a download of cutting-edge ideas and trippy tech on display at the future-looking festival, from the perspective of the ad world.


Note: this episode contains audio created by AI, in the form of a song at the end of the show.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we explore the world of South by Southwest (SxSW) through the unique experiences of our speakers, Dan Hulse (CSO) and Jess Gibb (CMO). They share their insights on the latest buzz around AI, the rapid pace of tech change, concerns over mental health issues (especially around social media), and the growing inequality in the tech world. They also recount their experiences in Austin, from touching holograms to testing out bizarre mobility devices. 


Overall, it's a download of cutting-edge ideas and trippy tech on display at the future-looking festival, from the perspective of the ad world.


Note: this episode contains audio created by AI, in the form of a song at the end of the show.

Hosted on Acast. See acast.com/privacy for more information.

]]> Unpacking the First Follower Principle Unpacking the First Follower Principle Tue, 07 May 2024 16:06:13 GMT 25:09 663a46cabd14b6001203baa0 false https://shows.acast.com/on-the-agenda-stlukes/episodes/unpacking-the-first-follower-principle 663a46cabd14b6001203baa0 663a319e85776a0012f3d5c9 unpacking-the-first-follower-principle How does a lone leader become an influential movement? full 1 1 In our first episode, St. Luke’s CEO Neil Henderson and Managing Director Ed Palmer dive into the concept of the “first follower” and its role in turning a lone leader into an influential movement. They discuss Derek Siver’s famous TED Talk and provide real-world examples from advertising campaigns past and present.  


The conversation explores how brands attempt to spark movements, the first follower dynamics in leadership and culture, and how it can be leveraged around your own brand or idea.


From industry salary changes to TV shows like “Traitors” and Taylor Swift’s potential political sway, the episode offers an insightful look at how embracing that first passionate joiner can be the spark that ignites a cultural blaze.



Hosted on Acast. See acast.com/privacy for more information.

]]> In our first episode, St. Luke’s CEO Neil Henderson and Managing Director Ed Palmer dive into the concept of the “first follower” and its role in turning a lone leader into an influential movement. They discuss Derek Siver’s famous TED Talk and provide real-world examples from advertising campaigns past and present.  


The conversation explores how brands attempt to spark movements, the first follower dynamics in leadership and culture, and how it can be leveraged around your own brand or idea.


From industry salary changes to TV shows like “Traitors” and Taylor Swift’s potential political sway, the episode offers an insightful look at how embracing that first passionate joiner can be the spark that ignites a cultural blaze.



Hosted on Acast. See acast.com/privacy for more information.

]]>