The Drum: PubCast with PubMatic

PubCast: The future of programmatic: Episode three

Thu, 20 Aug 2020 15:06:23 GMT

Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why advertising is so key to its future development.

Hosted on Acast. See acast.com/privacy for more information.

PubCast: The future of programmatic: Episode two

Wed, 19 Aug 2020 10:43:03 GMT

Episode two takes on one of advertising’s most important topics - transparency and how Supply-Side optimisation (SPO) is playing a part in solving this issue. GroupM Asia Pacific investment director, John Miskelly, joins to explain the challenges facing agencies, brands and publishers alike. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

Hosted on Acast. See acast.com/privacy for more information.

PubCast: The future of programmatic: Episode one

Thu, 28 May 2020 15:49:03 GMT

Episode one takes on the much-talked-about growth channel of over-the-top (OTT) streaming, inviting leading streaming platform Viu’s CEO Janice Lee on as the special guest. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

Hosted on Acast. See acast.com/privacy for more information.