60 acast.com Publishing Rebel https://www.publishing-rebel.com/podcasts/publishing-rebel en Malene Bendtsen

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]]>

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]]> false Malene Bendtsen info+669013adcfb7aba3d34d60a6@mg-eu.acast.com 669013adcfb7aba3d34d60a6 publishing-rebel https://assets.pippa.io/shows/669013adcfb7aba3d34d60a6/show-cover.jpg https://www.publishing-rebel.com/podcasts/publishing-rebel Publishing Rebel Using ProWritingAid to become a better writer - with Chris Banks Using ProWritingAid to become a better writer - with Chris Banks Tue, 09 Jul 2024 06:30:00 GMT 25:04 Kajabi-2148586051 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148586051 669013b5cfb7aba3d34d61dd 669013adcfb7aba3d34d60a6 full 7 Meet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers.

In this episode

  • Chris’ personal writing journey
  • What are writing skills?
  • ProWritingAid and how it improves your writing
  • The merger of business writing and creative writing
  • Benefits of automated writing tools and editors
  • Looking into the future: How will AI for writers develop?
  • The two key features to use to save time
  • Adapting your writing style to your target group
  • Comprehensiveness vs. readability
  • Layering multiple reading experiences in one book

 

Connect with Chris Banks

Website: https://prowritingaid.com/
LinkedIn: https://www.linkedin.com/in/chris-banks-b4017b1/

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Meet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers.

In this episode

  • Chris’ personal writing journey
  • What are writing skills?
  • ProWritingAid and how it improves your writing
  • The merger of business writing and creative writing
  • Benefits of automated writing tools and editors
  • Looking into the future: How will AI for writers develop?
  • The two key features to use to save time
  • Adapting your writing style to your target group
  • Comprehensiveness vs. readability
  • Layering multiple reading experiences in one book

 

Connect with Chris Banks

Website: https://prowritingaid.com/
LinkedIn: https://www.linkedin.com/in/chris-banks-b4017b1/

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Book Marketing: How to get publicity for your nonfiction book with Halima Khutan Book Marketing: How to get publicity for your nonfiction book with Halima Khutan Tue, 25 Jun 2024 06:30:00 GMT 28:51 Kajabi-2148586050 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148586050 669013b5cfb7aba3d34d61de 669013adcfb7aba3d34d60a6 full 7 Book Marketing: How to get publicity for your nonfiction book?

Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage.

She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy.

Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

 

In this episode

 From broadcasting to the dark side: PR

  • Infusing the best of trad publishing into self publishing
  • What stops authors from entertaining PR strategies
  • The broader spectrum of publicity media
  • Researching the best media for your book
  • How to maximise long term value of PR and publicity
  • Is it more difficult to get PR for a self published book?
  • The ONE thing you need to have to get PR
  • When is it too late to get publicity for your book?
  • The best way to pitch your book to media
  • Preparing for an interview

 

Connect with Halima

Website and free guide:
HalimaKhatun.co.uk

Books:
The Secret Diary of an Arranged Marriage
Priceless Publicity: How to get money-can't-buy media coverage for your business

Hosted on Acast. See acast.com/privacy for more information.

]]> Book Marketing: How to get publicity for your nonfiction book?

Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage.

She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy.

Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

 

In this episode

 From broadcasting to the dark side: PR

  • Infusing the best of trad publishing into self publishing
  • What stops authors from entertaining PR strategies
  • The broader spectrum of publicity media
  • Researching the best media for your book
  • How to maximise long term value of PR and publicity
  • Is it more difficult to get PR for a self published book?
  • The ONE thing you need to have to get PR
  • When is it too late to get publicity for your book?
  • The best way to pitch your book to media
  • Preparing for an interview

 

Connect with Halima

Website and free guide:
HalimaKhatun.co.uk

Books:
The Secret Diary of an Arranged Marriage
Priceless Publicity: How to get money-can't-buy media coverage for your business

Hosted on Acast. See acast.com/privacy for more information.

]]> Bringing comedy to nonfiction with Dave Cohen Bringing comedy to nonfiction with Dave Cohen Tue, 11 Jun 2024 06:00:00 GMT 49:35 Kajabi-2148586048 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148586048 669013b5cfb7aba3d34d61df 669013adcfb7aba3d34d60a6 full 7 If you ever worried, your nonfiction book will be too boring, this episode is for you!

My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen.

Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!'

In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two – Barry Goldman: The Wilderness Years – is out now and the final book in the trilogy will be published in November 2025.

His latest non-fiction book How To Write A Funny Novel will be out in September 2024.

In this episode

  • How Dave got into comedy
  • The power of expressing yourself through words
  • The digital revolution
  • Why you shouldn’t publish your first book
  • The hidden story any nonfiction book should tell
  • The key to any great writing (especially comedy and nonfiction)
  • How to write to build trust in your authority
  • Keys to bringing comedy to nonfiction
  • Digging into embarrassment and mistakes
  • The trial and error strategy to know what’s funny
  • Why it's really hard to get comedy - and how to eventually get it right

 

***

📚🚀🏆 Are you thinking about writing your first nonfiction book this year?

Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/ 

***

Connect with Dave Cohen

Website: http://davecohen.org.uk
Email: dave@davecohen.org.uk 
Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C

***

Also mentioned: John Yorke’s book ‘Into The Woods: How Stories Work and Why We Tell Them’: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104

Hosted on Acast. See acast.com/privacy for more information.

]]> If you ever worried, your nonfiction book will be too boring, this episode is for you!

My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen.

Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!'

In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two – Barry Goldman: The Wilderness Years – is out now and the final book in the trilogy will be published in November 2025.

His latest non-fiction book How To Write A Funny Novel will be out in September 2024.

In this episode

  • How Dave got into comedy
  • The power of expressing yourself through words
  • The digital revolution
  • Why you shouldn’t publish your first book
  • The hidden story any nonfiction book should tell
  • The key to any great writing (especially comedy and nonfiction)
  • How to write to build trust in your authority
  • Keys to bringing comedy to nonfiction
  • Digging into embarrassment and mistakes
  • The trial and error strategy to know what’s funny
  • Why it's really hard to get comedy - and how to eventually get it right

 

***

📚🚀🏆 Are you thinking about writing your first nonfiction book this year?

Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/ 

***

Connect with Dave Cohen

Website: http://davecohen.org.uk
Email: dave@davecohen.org.uk 
Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C

***

Also mentioned: John Yorke’s book ‘Into The Woods: How Stories Work and Why We Tell Them’: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104

Hosted on Acast. See acast.com/privacy for more information.

]]> Using AI for creative writing with Stephen Marche Using AI for creative writing with Stephen Marche Tue, 28 May 2024 05:30:00 GMT 30:50 Kajabi-2148586049 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148586049 669013b5cfb7aba3d34d61e0 669013adcfb7aba3d34d60a6 full 7 Using AI for creative writing

I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’.

He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others.

He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools.

 

In this episode

  • Stephen’s author journey
  • The key to stability when working with multiple publishers
  • How AI changed from his first published AI story in 2017
  • Western fear vs. Asian embracement
  • The microwave of language
  • The process of creative writing using AI (incl. the tools)
  • How to prompt to get what you want
  • Who is the author of an AI-written book?
  • Who owns the IP and obtains copyrights?
  • Expert Insight: Can AI-generated text be detected?
  • Should you use AI narration for your audiobook?

 

Connect with Stephen Marche

StephenMarche.com

LinkedIn 

Books

The Next Civil War: Dispatches from the American Future

On Writing and Failure: Or, On the Peculiar Perseverance Required to Endure the Life of a Writer (Field Notes)

The Last Election

Death of an Author: A Novella 

Hosted on Acast. See acast.com/privacy for more information.

]]> Using AI for creative writing

I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’.

He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others.

He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools.

 

In this episode

  • Stephen’s author journey
  • The key to stability when working with multiple publishers
  • How AI changed from his first published AI story in 2017
  • Western fear vs. Asian embracement
  • The microwave of language
  • The process of creative writing using AI (incl. the tools)
  • How to prompt to get what you want
  • Who is the author of an AI-written book?
  • Who owns the IP and obtains copyrights?
  • Expert Insight: Can AI-generated text be detected?
  • Should you use AI narration for your audiobook?

 

Connect with Stephen Marche

StephenMarche.com

LinkedIn 

Books

The Next Civil War: Dispatches from the American Future

On Writing and Failure: Or, On the Peculiar Perseverance Required to Endure the Life of a Writer (Field Notes)

The Last Election

Death of an Author: A Novella 

Hosted on Acast. See acast.com/privacy for more information.

]]> An SEO perspective on publishing nonfiction with Cassio Politi An SEO perspective on publishing nonfiction with Cassio Politi Tue, 21 May 2024 05:30:00 GMT 33:10 Kajabi-2148586046 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148586046 669013b5cfb7aba3d34d61e1 669013adcfb7aba3d34d60a6 full 7 An SEO perspective on publishing nonfiction

Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

 

In this episode

  • Cassio's author journey and who convinced him to write a book
  • The SEO dilemma of publishing a 2nd book
  • How rarity can increase the price of your book
  • What makes writing a book VERY different from blogging
  • The importance of professional proofreading
  • You don’t need people to read your book
  • Planning to be discovered by your audience
  • How a small fish can win among whales
  • What it takes to sell via your blog
  • Using books in content marketing strategies
  • The missed opportunity for authors

 

Connect with Cassio Politi

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

 

Are you looking to become a Published Authority yourself?

Connect with Malene and Publishing Rebel on LinkedIn

Grab the book How to Become a Nonfiction Author for just $1!

Hosted on Acast. See acast.com/privacy for more information.

]]> An SEO perspective on publishing nonfiction

Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

 

In this episode

  • Cassio's author journey and who convinced him to write a book
  • The SEO dilemma of publishing a 2nd book
  • How rarity can increase the price of your book
  • What makes writing a book VERY different from blogging
  • The importance of professional proofreading
  • You don’t need people to read your book
  • Planning to be discovered by your audience
  • How a small fish can win among whales
  • What it takes to sell via your blog
  • Using books in content marketing strategies
  • The missed opportunity for authors

 

Connect with Cassio Politi

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

 

Are you looking to become a Published Authority yourself?

Connect with Malene and Publishing Rebel on LinkedIn

Grab the book How to Become a Nonfiction Author for just $1!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to optimise your speaker career with a book - with Katie Mullen How to optimise your speaker career with a book - with Katie Mullen Tue, 07 May 2024 05:00:00 GMT 18:17 Kajabi-2148581228 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148581228 669013b5cfb7aba3d34d61e2 669013adcfb7aba3d34d60a6 full 7 Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.

In this episode

  • How to use your book to get more speaking engagements
  • How to use the book to increase your capacity to take on more client work
  • Researching to provide novel insights to your audience - and clients
  • Finding the false assumption that will boost sales
  • Telling the story that will prompt the reader to take action
  • How to boldly ask for book reviews
  • The power of the ugly-truth story
  • Trading immediate revenue for long-term success
  • Teaching skills over writing skills

 

How to connect with Katie

Website

LinkedIn

Podcast

The Sales Tightrope Book

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.

In this episode

  • How to use your book to get more speaking engagements
  • How to use the book to increase your capacity to take on more client work
  • Researching to provide novel insights to your audience - and clients
  • Finding the false assumption that will boost sales
  • Telling the story that will prompt the reader to take action
  • How to boldly ask for book reviews
  • The power of the ugly-truth story
  • Trading immediate revenue for long-term success
  • Teaching skills over writing skills

 

How to connect with Katie

Website

LinkedIn

Podcast

The Sales Tightrope Book

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel Tue, 23 Apr 2024 05:00:00 GMT 39:58 Kajabi-2148581220 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148581220 669013b5cfb7aba3d34d61e3 669013adcfb7aba3d34d60a6 full 7 If you're a female author or thinking about writing a book, this episode is for you!

My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success.

She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in Business. In fact, it is in the top 0,05% of all Amazon books (#15000 of 32,8mio).

In this episode, she generously shares the good and bad from her journey as an author, and how she used her books to build an impressive career as an expert entrepreneur and role model for women of all ages.

In this episode

  • The story of how the 'Nice Girls' series created a brand new book category 
  • How a remarkably successful book title can turn people away
  • Novelty beyond new ideas and great content (one of the true secrets of the 'Nice Girls' success)
  • How personality style impacts the writing process
  • Turning a bestseller into a book series
  • How you can republish a book under a different title
  • Negotiating and working with publishers (and how some of them were not worth it)
  • The author's dream book - that no one wanted
  • The bumpy road - even after publishing a legend book
  • Turning authorship into TV shows 
  • The 3 ways female authors are making it more difficult for themselves
  • How to find the right literary agent

 

Connect with Dr. Lois Frankel

Website

LinkedIn

Nice Girls Book

Hosted on Acast. See acast.com/privacy for more information.

]]> If you're a female author or thinking about writing a book, this episode is for you!

My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success.

She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in Business. In fact, it is in the top 0,05% of all Amazon books (#15000 of 32,8mio).

In this episode, she generously shares the good and bad from her journey as an author, and how she used her books to build an impressive career as an expert entrepreneur and role model for women of all ages.

In this episode

  • The story of how the 'Nice Girls' series created a brand new book category 
  • How a remarkably successful book title can turn people away
  • Novelty beyond new ideas and great content (one of the true secrets of the 'Nice Girls' success)
  • How personality style impacts the writing process
  • Turning a bestseller into a book series
  • How you can republish a book under a different title
  • Negotiating and working with publishers (and how some of them were not worth it)
  • The author's dream book - that no one wanted
  • The bumpy road - even after publishing a legend book
  • Turning authorship into TV shows 
  • The 3 ways female authors are making it more difficult for themselves
  • How to find the right literary agent

 

Connect with Dr. Lois Frankel

Website

LinkedIn

Nice Girls Book

Hosted on Acast. See acast.com/privacy for more information.

]]> How to make 1,000$ or more per sold book - with Chris Benetti How to make 1,000$ or more per sold book - with Chris Benetti Tue, 09 Apr 2024 05:00:00 GMT 30:10 Kajabi-2148581214 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148581214 669013b5cfb7aba3d34d61e4 669013adcfb7aba3d34d60a6 full 7 Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.

In this episode

  • What are some of the most effective strategies to market a nonfiction book in 2024?

  • How to capture and use reader data
  • The true value of using paid advertising in your book funnel
  • The tradeoff between Amazon ranking and profits
  • The types of ads that work best in 2024
  • The three places you should run your book ads
  • How much you need to invest to test and get your ads working
  • How to turn advertising costs into profits
  • The ONE thing that dilutes profits if you miss it
  • How to know what you should be willing to pay for a customer
  • Why and when you should give your book away for free
  • How to 10x the amount of leads you'll get
  • How to convince prominent people to promote your book for you

 

Connect with Chris

Linked

Website

Hosted on Acast. See acast.com/privacy for more information.

]]> Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.

In this episode

  • What are some of the most effective strategies to market a nonfiction book in 2024?

  • How to capture and use reader data
  • The true value of using paid advertising in your book funnel
  • The tradeoff between Amazon ranking and profits
  • The types of ads that work best in 2024
  • The three places you should run your book ads
  • How much you need to invest to test and get your ads working
  • How to turn advertising costs into profits
  • The ONE thing that dilutes profits if you miss it
  • How to know what you should be willing to pay for a customer
  • Why and when you should give your book away for free
  • How to 10x the amount of leads you'll get
  • How to convince prominent people to promote your book for you

 

Connect with Chris

Linked

Website

Hosted on Acast. See acast.com/privacy for more information.

]]> The remarkable journey of Japan’s best selling author with Ken Honda The remarkable journey of Japan’s best selling author with Ken Honda Tue, 14 Nov 2023 22:28:00 GMT 36:14 Kajabi-2148295188 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148295188 669013b5cfb7aba3d34d61e5 669013adcfb7aba3d34d60a6 full 6 Meet one of the most experienced international nonfiction authors, Ken Honda.

In this episode

  • The Japanese Art of Making Peace with Your Money
  • One source of inspiration - hundreds of books published
  • How to develop a manuscript based on feedback
  • How giving away a truckful of books led to a publishing contract
  • Finding the one person who will take you out internationally
  • Cultural differences working with Japanese and US publishers
  • Why having sold 6 million copies in Japan didn’t matter in the US
  • The pros and cons of pioneering a brand new category
  • Working with lots of publishers - are they all the same?
  • Expanding into new markets (translations)
  • The key to writing and publishing a book every 1-2 months
  • … and more!

About Ken Honda

Ken Honda is a money and happiness expert and a best-selling self-development author in Japan. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.

Facebook

Instagram

YouTube

Website

The Happy Money book

Hosted on Acast. See acast.com/privacy for more information.

]]> Meet one of the most experienced international nonfiction authors, Ken Honda.

In this episode

  • The Japanese Art of Making Peace with Your Money
  • One source of inspiration - hundreds of books published
  • How to develop a manuscript based on feedback
  • How giving away a truckful of books led to a publishing contract
  • Finding the one person who will take you out internationally
  • Cultural differences working with Japanese and US publishers
  • Why having sold 6 million copies in Japan didn’t matter in the US
  • The pros and cons of pioneering a brand new category
  • Working with lots of publishers - are they all the same?
  • Expanding into new markets (translations)
  • The key to writing and publishing a book every 1-2 months
  • … and more!

About Ken Honda

Ken Honda is a money and happiness expert and a best-selling self-development author in Japan. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.

Facebook

Instagram

YouTube

Website

The Happy Money book

Hosted on Acast. See acast.com/privacy for more information.

]]> Bestseller vs Invisible on Amazon with Dave Chesson Bestseller vs Invisible on Amazon with Dave Chesson Thu, 12 Oct 2023 06:00:00 GMT 47:56 Kajabi-2148209258 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148209258 669013b5cfb7aba3d34d61e6 669013adcfb7aba3d34d60a6 full 6 How do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day?

In this episode

  • How to drill down and let data and market research guide your book topic
  • What does it take to become an Amazon bestseller
  • Eye-tracking study: the 3 key things to have on your book sales page
  • The ONE element potential buyers focus on on your book cover
  • Crafting the perfect book description (fiction vs. nonfiction)
  • 5 magic words that should always be at the end of your description
  • The single most important things in getting reviews
  • What you absolutely shouldn’t do when choosing your categories
  • [TOOL] Moving from guessing to knowing what will work for your book
  • Do traditional publishers have advantages over self publishers?
  • How traditional publishers choose which book to publish (not what you think)
  • How will Amazon deal with AI text and images?

About Dave Chesson

Dave Chesson is the founder of Kindlepreneur and has inspired thousands of authors to build their author careers on Amazon. He’s been featured by Forbes, Entrepreneur, ALLi, Huffington Post, and even Market Watch. Dave has also been a consultant for several of the major publishers.

Connect with Dave

Kindlepreneur website

Publisher rocket

Hosted on Acast. See acast.com/privacy for more information.

]]> How do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day?

In this episode

  • How to drill down and let data and market research guide your book topic
  • What does it take to become an Amazon bestseller
  • Eye-tracking study: the 3 key things to have on your book sales page
  • The ONE element potential buyers focus on on your book cover
  • Crafting the perfect book description (fiction vs. nonfiction)
  • 5 magic words that should always be at the end of your description
  • The single most important things in getting reviews
  • What you absolutely shouldn’t do when choosing your categories
  • [TOOL] Moving from guessing to knowing what will work for your book
  • Do traditional publishers have advantages over self publishers?
  • How traditional publishers choose which book to publish (not what you think)
  • How will Amazon deal with AI text and images?

About Dave Chesson

Dave Chesson is the founder of Kindlepreneur and has inspired thousands of authors to build their author careers on Amazon. He’s been featured by Forbes, Entrepreneur, ALLi, Huffington Post, and even Market Watch. Dave has also been a consultant for several of the major publishers.

Connect with Dave

Kindlepreneur website

Publisher rocket

Hosted on Acast. See acast.com/privacy for more information.

]]> The true essence of PR in book marketing with Sabina Hitchen The true essence of PR in book marketing with Sabina Hitchen Thu, 28 Sep 2023 01:00:00 GMT 39:06 Kajabi-2148155207 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148155207 669013b5cfb7aba3d34d61e7 669013adcfb7aba3d34d60a6 full 6 If the thought of getting publicity for your book is intimidating - this episode is for you!

In this episode

  • Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR
  • Explore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable media resources
  • Explore strategies to gain free coverage and validation through PR, amplifying your book's credibility and reach
  • Understand the distinct benefits of PR compared to other marketing approaches, and how it can uniquely propel your book or brand forward
  • Uncover the secrets to securing media features and interviews that can significantly boost your book's exposure and reader base
  • Discover why successful authors and entrepreneurs prioritize PR as an essential tool in their marketing arsenal, and how you can do the same

About Sabina Hitchin

Sabina Hitchen has been dedicated to shining a spotlight on small business owners and entrepreneurs of all kinds for over 17 years. She is the founder and CEO of Press for Success, an innovative platform highlighted by Entreprenur for it's ability to empower founders and small business owners, transforming them into confident "PR pros."

Sabina has significant experience with authors and has been featured herself in various media outlets, including Good Morning America, NBC News, ABC News, Entrepreneur, USA Today, Forbes, the NY Post and more. ‌

Learn more and connect with Sabina: sabinaknows.com

Hosted on Acast. See acast.com/privacy for more information.

]]> If the thought of getting publicity for your book is intimidating - this episode is for you!

In this episode

  • Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR
  • Explore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable media resources
  • Explore strategies to gain free coverage and validation through PR, amplifying your book's credibility and reach
  • Understand the distinct benefits of PR compared to other marketing approaches, and how it can uniquely propel your book or brand forward
  • Uncover the secrets to securing media features and interviews that can significantly boost your book's exposure and reader base
  • Discover why successful authors and entrepreneurs prioritize PR as an essential tool in their marketing arsenal, and how you can do the same

About Sabina Hitchin

Sabina Hitchen has been dedicated to shining a spotlight on small business owners and entrepreneurs of all kinds for over 17 years. She is the founder and CEO of Press for Success, an innovative platform highlighted by Entreprenur for it's ability to empower founders and small business owners, transforming them into confident "PR pros."

Sabina has significant experience with authors and has been featured herself in various media outlets, including Good Morning America, NBC News, ABC News, Entrepreneur, USA Today, Forbes, the NY Post and more. ‌

Learn more and connect with Sabina: sabinaknows.com

Hosted on Acast. See acast.com/privacy for more information.

]]> Can you make a living as a full-time nonfiction author? Can you make a living as a full-time nonfiction author? Wed, 20 Sep 2023 19:37:00 GMT 46:07 Kajabi-2148155203 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148155203 669013b5cfb7aba3d34d61e8 669013adcfb7aba3d34d60a6 full 6 ‌Unravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author.

Aspiring wordsmiths, your roadmap to authorial success awaits! ‌

In this episode

  • Discover how resilience can be your most potent tool in navigating the challenges of a writing career
  • Learn to turn setbacks into stepping stones toward your literary goals
  • Consistency is the key, and this episode elucidates its pivotal role in achieving your writing aspirations
  • Learn how strategic shifts can significantly impact your financial standing as an aspiring author while broadening your reach to a broader audience
  • Understand the value of data-driven decision-making and how it can empower you to tailor your strategies for optimal results

About Marc Reklau ‌

Marc Reklau is an accomplished nonfiction author known for his 13 books, including international bestsellers such as "30 Days: Change Your Habits, Change Your Life." His works have touched the lives of over a million readers across more than 20 languages. Mark's journey from job loss to bestselling author is a testament to his mission: empowering people to create the life they desire. ‌

Learn more and connect with Marc: marcreklau.com

Hosted on Acast. See acast.com/privacy for more information.

]]> ‌Unravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author.

Aspiring wordsmiths, your roadmap to authorial success awaits! ‌

In this episode

  • Discover how resilience can be your most potent tool in navigating the challenges of a writing career
  • Learn to turn setbacks into stepping stones toward your literary goals
  • Consistency is the key, and this episode elucidates its pivotal role in achieving your writing aspirations
  • Learn how strategic shifts can significantly impact your financial standing as an aspiring author while broadening your reach to a broader audience
  • Understand the value of data-driven decision-making and how it can empower you to tailor your strategies for optimal results

About Marc Reklau ‌

Marc Reklau is an accomplished nonfiction author known for his 13 books, including international bestsellers such as "30 Days: Change Your Habits, Change Your Life." His works have touched the lives of over a million readers across more than 20 languages. Mark's journey from job loss to bestselling author is a testament to his mission: empowering people to create the life they desire. ‌

Learn more and connect with Marc: marcreklau.com

Hosted on Acast. See acast.com/privacy for more information.

]]> The value of datacollection in book funnels with Damon Courtney The value of datacollection in book funnels with Damon Courtney Thu, 14 Sep 2023 08:00:00 GMT 42:09 Kajabi-2148136329 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148136329 669013b5cfb7aba3d34d61e9 669013adcfb7aba3d34d60a6 full 6 Discover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies.

In this episode:

  • How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brands
  • How owning your audience data can transform your marketing strategy
  • The profound influence of direct sales
  • The common mistake that authors make with their mailing lists
  • The art of connecting authentically with readers The power of data in driving author success, understanding readers, and tailoring marketing strategies.

About Damon Courtney

Damon Courtney is a seasoned software developer who made a remarkable transition from coding to becoming a successful fantasy author. He is the founder of BookFunnel, an innovative author tool that has revolutionized the way ebooks are delivered to readers, making him a pioneering figure in the self-publishing industry.

Damon Courtney: bookfunnel.com

Hosted on Acast. See acast.com/privacy for more information.

]]> Discover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies.

In this episode:

  • How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brands
  • How owning your audience data can transform your marketing strategy
  • The profound influence of direct sales
  • The common mistake that authors make with their mailing lists
  • The art of connecting authentically with readers The power of data in driving author success, understanding readers, and tailoring marketing strategies.

About Damon Courtney

Damon Courtney is a seasoned software developer who made a remarkable transition from coding to becoming a successful fantasy author. He is the founder of BookFunnel, an innovative author tool that has revolutionized the way ebooks are delivered to readers, making him a pioneering figure in the self-publishing industry.

Damon Courtney: bookfunnel.com

Hosted on Acast. See acast.com/privacy for more information.

]]> Creating Unforgettable Event Experiences Creating Unforgettable Event Experiences Tue, 05 Sep 2023 09:16:00 GMT 41:54 Kajabi-2148086451 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148086451 669013b5cfb7aba3d34d61ea 669013adcfb7aba3d34d60a6 full 6 Creating Unforgettable Event Experiences

What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you?

Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media Examiner and author of "Unforgettable: The Art and Science of Creating Memorable Experiences."

Listening to this episode you’ll discover:

  • How the power of unexpected moments, psychological safety, and engaging all senses can transform events into unforgettable memories
  • How to create unforgettable events that leave a meaningful impact
  • How to design events to evoke emotions and lead to action
  • Using virtual events to amplify your book launch
  • How to engage your audience in conversations about your book

Phil Mershon's website: https://www.philmershon.com/

Get the book Unforgettable: The Art and Science of Creating Memorable Experiences

Hosted on Acast. See acast.com/privacy for more information.

]]> Creating Unforgettable Event Experiences

What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you?

Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media Examiner and author of "Unforgettable: The Art and Science of Creating Memorable Experiences."

Listening to this episode you’ll discover:

  • How the power of unexpected moments, psychological safety, and engaging all senses can transform events into unforgettable memories
  • How to create unforgettable events that leave a meaningful impact
  • How to design events to evoke emotions and lead to action
  • Using virtual events to amplify your book launch
  • How to engage your audience in conversations about your book

Phil Mershon's website: https://www.philmershon.com/

Get the book Unforgettable: The Art and Science of Creating Memorable Experiences

Hosted on Acast. See acast.com/privacy for more information.

]]> Memoirs with a bigger purpose with Jillian Abby Memoirs with a bigger purpose with Jillian Abby Fri, 25 Aug 2023 00:00:00 GMT 32:46 Kajabi-2148092469 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148092469 669013b5cfb7aba3d34d61eb 669013adcfb7aba3d34d60a6 full 6 A Journey of Self-Discovery with Jillian Abby

 

Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of ‘Perfectly Queer’. 

In this episode:

  • The power of diverse narratives and how personal stories can drive positive change
  • The transformative process of writing a book
  • The unexpected avenues that lead to success
  • The significance of representation, inclusivity, and celebrating individuality
  • The impact of stories in fostering understanding and acceptance within the LGBTQ+ community and beyond
  • The messy journey to becoming an author

Jillian Abby's Website: queerabby.com
Follow Jillian Abby on Instagram: @jillianabbyauthor
Connect with Jillian Abby on TikTok: @askqueerabby

Hosted on Acast. See acast.com/privacy for more information.

]]> A Journey of Self-Discovery with Jillian Abby

 

Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of ‘Perfectly Queer’. 

In this episode:

  • The power of diverse narratives and how personal stories can drive positive change
  • The transformative process of writing a book
  • The unexpected avenues that lead to success
  • The significance of representation, inclusivity, and celebrating individuality
  • The impact of stories in fostering understanding and acceptance within the LGBTQ+ community and beyond
  • The messy journey to becoming an author

Jillian Abby's Website: queerabby.com
Follow Jillian Abby on Instagram: @jillianabbyauthor
Connect with Jillian Abby on TikTok: @askqueerabby

Hosted on Acast. See acast.com/privacy for more information.

]]> The fine art of combining AI and empathy in your writing The fine art of combining AI and empathy in your writing Fri, 18 Aug 2023 06:00:00 GMT 42:15 Kajabi-2148077711 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2148077711 669013b5cfb7aba3d34d61ec 669013adcfb7aba3d34d60a6 full 6 The fine art of combining AI and empathy in your writing

In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson's disease and offers powerful insights into mindset transformation and the impact of rewriting one's own narrative.

In this episode:

  • Ray's background and experience as a communication strategist and copywriter.
  • The importance of addressing the audience's problems and pain points in effective communication
  • The significance of empathy and understanding in connecting with an audience
  • Ray's perspective on using artificial intelligence (AI) in writing and creativity
  • The role of AI in enhancing creativity and idea generation
  • How AI tools can aid in refining content, making it funnier, and adding variety
  • Ray's personal journey through dealing with a Parkinson's disease diagnosis
  • The power of crafting and rewriting your own narrative to improve your life
  • The three principles that all entrepreneurs and writers should follow: commitment over chaos, craft over cash, and create over consumption
  • What’s wrong with pursuing bestseller lists

Ray Edwards is a communication strategist and copywriter known for his work with prominent thought leaders and entrepreneurs, including Tony Robbins and Jeff Walker. He has authored multiple books including one of our favourites "How to Write Copy That Sells". His latest book "Read This or Die: Persuading Yourself to a Better Life" provides strategies for positive change and growth.

Ray Edwards' website: Rayedwards.com

Books:  
"Read This or Die: Persuading Yourself to a Better Life"
"How to Write Copy That Sells" 

Hosted on Acast. See acast.com/privacy for more information.

]]> The fine art of combining AI and empathy in your writing

In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson's disease and offers powerful insights into mindset transformation and the impact of rewriting one's own narrative.

In this episode:

  • Ray's background and experience as a communication strategist and copywriter.
  • The importance of addressing the audience's problems and pain points in effective communication
  • The significance of empathy and understanding in connecting with an audience
  • Ray's perspective on using artificial intelligence (AI) in writing and creativity
  • The role of AI in enhancing creativity and idea generation
  • How AI tools can aid in refining content, making it funnier, and adding variety
  • Ray's personal journey through dealing with a Parkinson's disease diagnosis
  • The power of crafting and rewriting your own narrative to improve your life
  • The three principles that all entrepreneurs and writers should follow: commitment over chaos, craft over cash, and create over consumption
  • What’s wrong with pursuing bestseller lists

Ray Edwards is a communication strategist and copywriter known for his work with prominent thought leaders and entrepreneurs, including Tony Robbins and Jeff Walker. He has authored multiple books including one of our favourites "How to Write Copy That Sells". His latest book "Read This or Die: Persuading Yourself to a Better Life" provides strategies for positive change and growth.

Ray Edwards' website: Rayedwards.com

Books:  
"Read This or Die: Persuading Yourself to a Better Life"
"How to Write Copy That Sells" 

Hosted on Acast. See acast.com/privacy for more information.

]]> Kicking ass in youth communities: Unleashing potential in young minds with a memoir with Cedric Thorbes Kicking ass in youth communities: Unleashing potential in young minds with a memoir with Cedric Thorbes Tue, 11 Jul 2023 10:50:00 GMT 26:44 Kajabi-2147994888 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147994888 669013b5cfb7aba3d34d61ed 669013adcfb7aba3d34d60a6 full 6 We're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir.

In this episode:

  • The power of mentoring
  • Finishing your book: The overwhelming emotions
  • Overcoming self-doubt and sharing your story
  • Public speaking as a vehicle for book sales
  • Reaching thousands upon thousands with local community strategies

Cedric Thorbes is an educator, community advocate, public speaker and an award-winning author. His personal goal is to inspire greatness in the younger generation. He believes in preparing children for life in general and helping his students and fellow educators accept/learn that there is no one path to success for kids as success takes shape in many forms.

Connect with Cedric:

LinkedIn

Website

Outspoken: The Memoir

Hosted on Acast. See acast.com/privacy for more information.

]]> We're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir.

In this episode:

  • The power of mentoring
  • Finishing your book: The overwhelming emotions
  • Overcoming self-doubt and sharing your story
  • Public speaking as a vehicle for book sales
  • Reaching thousands upon thousands with local community strategies

Cedric Thorbes is an educator, community advocate, public speaker and an award-winning author. His personal goal is to inspire greatness in the younger generation. He believes in preparing children for life in general and helping his students and fellow educators accept/learn that there is no one path to success for kids as success takes shape in many forms.

Connect with Cedric:

LinkedIn

Website

Outspoken: The Memoir

Hosted on Acast. See acast.com/privacy for more information.

]]> The year-long book launch with Diana Gladney The year-long book launch with Diana Gladney Sat, 24 Jun 2023 08:00:00 GMT 39:18 Kajabi-2147975583 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147975583 669013b5cfb7aba3d34d61ee 669013adcfb7aba3d34d60a6 full 6 “When writing a book, you expose yourself - to yourself”- Diana Gladney

We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience.

Diana Gladney takes us on a smooth ride through her journey and transition to running her business and writing her book “The one right video”.

In this episode

  • Finding the pain point of your audience, including the hidden audience. Don’t know what a hidden audience is? Find out on the podcast!
  • Creating video content that resonates with your audience and the challenges they face
  • How to know what people want to hear from you when creating content (it's not what you think)
  • Collaborations as part of a book marketing strategy
  • Pre-launch strategies: How they work, what to expect, do's and dont's, etc.
  • Email marketing for authors

About Diana Gladney

Daina is a YouTube marketing consultant. She worked in finance before starting her own business helping busy entrepreneurs simplify video creation so that they can amplify their business and brand using videos. Her goal is to simplify the video creation process for entrepreneurs so that they can feel confident in their videos and create a deeper connection with their clients.

Hosted on Acast. See acast.com/privacy for more information.

]]> “When writing a book, you expose yourself - to yourself”- Diana Gladney

We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience.

Diana Gladney takes us on a smooth ride through her journey and transition to running her business and writing her book “The one right video”.

In this episode

  • Finding the pain point of your audience, including the hidden audience. Don’t know what a hidden audience is? Find out on the podcast!
  • Creating video content that resonates with your audience and the challenges they face
  • How to know what people want to hear from you when creating content (it's not what you think)
  • Collaborations as part of a book marketing strategy
  • Pre-launch strategies: How they work, what to expect, do's and dont's, etc.
  • Email marketing for authors

About Diana Gladney

Daina is a YouTube marketing consultant. She worked in finance before starting her own business helping busy entrepreneurs simplify video creation so that they can amplify their business and brand using videos. Her goal is to simplify the video creation process for entrepreneurs so that they can feel confident in their videos and create a deeper connection with their clients.

Hosted on Acast. See acast.com/privacy for more information.

]]> The book that was 35 years in the making with Park Howell The book that was 35 years in the making with Park Howell Sun, 04 Sep 2022 22:00:00 GMT 28:56 Kajabi-2147904731 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904731 669013b5cfb7aba3d34d61ef 669013adcfb7aba3d34d60a6 full 5 In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.

In this episode:

  • Researching your way to uncomment answers to common problems
  • Hollywood-powered storytelling
  • Testing your message and expert model on real audiences
  • Hybrid publishing vs. self-publishing
  • Leveraging your podcast connections in your book launch
  • Integrating the book into your business
  • The 1$ business card that drives sales every week
  • The Jerry Seinfeld method
  • ABT: The 3 forces of story
  • Turning your book and expert model into a series


About Park Howell

Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.

In this episode:

  • Researching your way to uncomment answers to common problems
  • Hollywood-powered storytelling
  • Testing your message and expert model on real audiences
  • Hybrid publishing vs. self-publishing
  • Leveraging your podcast connections in your book launch
  • Integrating the book into your business
  • The 1$ business card that drives sales every week
  • The Jerry Seinfeld method
  • ABT: The 3 forces of story
  • Turning your book and expert model into a series


About Park Howell

Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss]]> Thu, 04 Aug 2022 22:00:00 GMT 29:38 Kajabi-2147904643 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904643 669013b5cfb7aba3d34d61f0 669013adcfb7aba3d34d60a6 full 5 As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why!

In this episode:

  • How to create a great starting point for writing
  • The Girlscout Method - Book promo 100% aligned with the book message
  • Creating organic growth driven by user-generated content
  • How to use the book as a vehicle for business growth
  • Where to focus in a one-man expert business
  • Speaking as an amplified credibility and marketing strategy
  • How to get people to write blurbs for your book (and how to use them)
  • The excerpt promo strategy

 

About Dan Gingiss

Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

Hosted on Acast. See acast.com/privacy for more information.

]]> As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why!

In this episode:

  • How to create a great starting point for writing
  • The Girlscout Method - Book promo 100% aligned with the book message
  • Creating organic growth driven by user-generated content
  • How to use the book as a vehicle for business growth
  • Where to focus in a one-man expert business
  • Speaking as an amplified credibility and marketing strategy
  • How to get people to write blurbs for your book (and how to use them)
  • The excerpt promo strategy

 

About Dan Gingiss

Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[What it's really like to work with a traditional publisher with Mark Schaefer]]> Mon, 04 Jul 2022 22:00:00 GMT 47:25 Kajabi-2147904525 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904525 669013b5cfb7aba3d34d61f1 669013adcfb7aba3d34d60a6 full 5 Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author.

In this episode:

  • What your traditional publisher won't tell you
  • The one thing you need to work on to have author success
  • How a book will help you get higher fees
  • How writing a book is different from any other type of writing
  • The number one marketing strategy that pushes the most books 
  • Exactly what to say to have people help you promote your book
  • What doesn't work in book marketing
  • New strategies for book marketing in web3 (using social tokens and NFTs)

Hosted on Acast. See acast.com/privacy for more information.

]]> Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author.

In this episode:

  • What your traditional publisher won't tell you
  • The one thing you need to work on to have author success
  • How a book will help you get higher fees
  • How writing a book is different from any other type of writing
  • The number one marketing strategy that pushes the most books 
  • Exactly what to say to have people help you promote your book
  • What doesn't work in book marketing
  • New strategies for book marketing in web3 (using social tokens and NFTs)

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis]]> Wed, 23 Feb 2022 23:00:00 GMT 56:05 Kajabi-2147904514 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904514 669013b5cfb7aba3d34d61f2 669013adcfb7aba3d34d60a6 full 5  

 This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.

Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career.

Here is some of what we cover in this episode:

BOOK WRITING

  • The key motivating factor to any successful author
    (if you watched the teaser video above, you might be able to guess what it is!)
  • What it's like to co-write with another author
    (watch the 3-minute book trailer below for a taste of that too)
  • The powerful breakthrough finding your role as an author
  • Using your speaking gigs to test your book material
  • The ask-the-buyer-for-stories strategy
  • Writing from a place of knowing or vs. a place of discovery
  • The necessity of qualified feedback
  • Moving from Expertville to Visionary Town
  • How the risky road will make you better at what you do
  • How focusing on your current customers will fire up demand

BOOK MARKETING 

  • Captivate target readers (and customers) with quality video and storytelling
  • The entertainment factor, well-produced movie-style
  • Building the expectation for the books ability to change me
  • Showing the opportunity instead of telling
  • Using the webinar as watch parties in B2B sales
    (and the impact on amazon ranking)
  • The zero-marketing strategy (the quiet launch)
  • The for-my-buddy booster strategy

99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion. 

As you hear on the podcast, these authors use a completely different strategy. 

  1. The silent launch (listen to hear what that's about!)
  2. Long-term video assets

They have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan: 

  • A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article)
  • An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon)

You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own.

Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com.  

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/. 

 

 

 

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]]>  

 This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.

Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career.

Here is some of what we cover in this episode:

BOOK WRITING

  • The key motivating factor to any successful author
    (if you watched the teaser video above, you might be able to guess what it is!)
  • What it's like to co-write with another author
    (watch the 3-minute book trailer below for a taste of that too)
  • The powerful breakthrough finding your role as an author
  • Using your speaking gigs to test your book material
  • The ask-the-buyer-for-stories strategy
  • Writing from a place of knowing or vs. a place of discovery
  • The necessity of qualified feedback
  • Moving from Expertville to Visionary Town
  • How the risky road will make you better at what you do
  • How focusing on your current customers will fire up demand

BOOK MARKETING 

  • Captivate target readers (and customers) with quality video and storytelling
  • The entertainment factor, well-produced movie-style
  • Building the expectation for the books ability to change me
  • Showing the opportunity instead of telling
  • Using the webinar as watch parties in B2B sales
    (and the impact on amazon ranking)
  • The zero-marketing strategy (the quiet launch)
  • The for-my-buddy booster strategy

99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion. 

As you hear on the podcast, these authors use a completely different strategy. 

  1. The silent launch (listen to hear what that's about!)
  2. Long-term video assets

They have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan: 

  • A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article)
  • An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon)

You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own.

Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com.  

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/. 

 

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> How to protect yourself against others stealing your nonfiction book with Nuzayra Haque How to protect yourself against others stealing your nonfiction book with Nuzayra Haque Mon, 21 Feb 2022 23:00:00 GMT 26:57 Kajabi-2147904512 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904512 669013b5cfb7aba3d34d61f3 669013adcfb7aba3d34d60a6 full 4 Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? 

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors. 

Resources and links:

https://www.publishing-rebel.com/blog/how-to-protect-yourself-against-others-stealing-your-nonfiction-book 

Hosted on Acast. See acast.com/privacy for more information.

]]> Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? 

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors. 

Resources and links:

https://www.publishing-rebel.com/blog/how-to-protect-yourself-against-others-stealing-your-nonfiction-book 

Hosted on Acast. See acast.com/privacy for more information.

]]> Legal aspects of your online course business with Nuzayra Haque Legal aspects of your online course business with Nuzayra Haque Sun, 20 Feb 2022 23:00:00 GMT 38:50 Kajabi-2147904511 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904511 669013b5cfb7aba3d34d61f4 669013adcfb7aba3d34d60a6 full 4 In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course.

Resources & links:

https://www.publishing-rebel.com/blog/legal-aspects-of-your-online-course-business

Hosted on Acast. See acast.com/privacy for more information.

]]> In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course.

Resources & links:

https://www.publishing-rebel.com/blog/legal-aspects-of-your-online-course-business

Hosted on Acast. See acast.com/privacy for more information.

]]> How anyone can achieve anything they want with Cliff Ravenscraft How anyone can achieve anything they want with Cliff Ravenscraft Wed, 16 Jun 2021 22:00:00 GMT 1:01:29 Kajabi-2147904510 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904510 669013b5cfb7aba3d34d61f5 669013adcfb7aba3d34d60a6 full 4 Have you ever set goals that you didn't hit?

Do you sometimes experience a lack of motivation or do you procrastinate a lot?

Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live?

Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones.

Links and episode notes: 
publishing-rebel.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> Have you ever set goals that you didn't hit?

Do you sometimes experience a lack of motivation or do you procrastinate a lot?

Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live?

Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones.

Links and episode notes: 
publishing-rebel.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> How to create highly profitable audiences on LinkedIn with AJ Wilcox How to create highly profitable audiences on LinkedIn with AJ Wilcox Wed, 26 May 2021 22:00:00 GMT 37:01 Kajabi-2147904509 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904509 669013b5cfb7aba3d34d61f6 669013adcfb7aba3d34d60a6 full 4 If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.

AJ Wilco guides you to know exactly when to use LinkedIn Ads and how.

Full show notes and links at publishing-rebel.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.

AJ Wilco guides you to know exactly when to use LinkedIn Ads and how.

Full show notes and links at publishing-rebel.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

]]> How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith Mon, 25 Jan 2021 23:00:00 GMT 43:10 Kajabi-2147904508 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904508 669013b5cfb7aba3d34d61f7 669013adcfb7aba3d34d60a6 full 4 In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

In this episode

  • The easiest way to build a retail business online
  • Three ways to use ManyChat bots to boost sales on Amazon
  • Create conversations that are simultaneously personalized and automated
  • Keywords strategies for ranking books and other products on Amazon
  • Product launch campaigns that will nudge people into elevating your ranking
  • What to do if your ranking sucks and nobody sees your product
  • How to avoid a significant ranking drop immediately after the launch
  • How to maximize the benefits of chatbot subscribers
  • Automate getting reader reviews for your self-published book
  • Turn book readers into customers for your online courses
  • Should you create ad campaigns inside ManyChat?
  • Should you use Amazon Ads?
  • How to comply with policies and avoid Amazon or Messenger jail
  • Holiday campaigns (with FREE templates!)
  • What the future holds for Amazon Sellers

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

In this episode

  • The easiest way to build a retail business online
  • Three ways to use ManyChat bots to boost sales on Amazon
  • Create conversations that are simultaneously personalized and automated
  • Keywords strategies for ranking books and other products on Amazon
  • Product launch campaigns that will nudge people into elevating your ranking
  • What to do if your ranking sucks and nobody sees your product
  • How to avoid a significant ranking drop immediately after the launch
  • How to maximize the benefits of chatbot subscribers
  • Automate getting reader reviews for your self-published book
  • Turn book readers into customers for your online courses
  • Should you create ad campaigns inside ManyChat?
  • Should you use Amazon Ads?
  • How to comply with policies and avoid Amazon or Messenger jail
  • Holiday campaigns (with FREE templates!)
  • What the future holds for Amazon Sellers

Hosted on Acast. See acast.com/privacy for more information.

]]> How to repurpose a single video and 10x your impact How to repurpose a single video and 10x your impact Tue, 19 Jan 2021 23:00:00 GMT 30:43 Kajabi-2147904507 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904507 669013b5cfb7aba3d34d61f8 669013adcfb7aba3d34d60a6 full 3 Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities.

In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time.

  • Learn the 4 unexpected reasons why you should consider repurposing your best content
  • The process of saving time with repurposed content
  • 13 specific ideas to repurpose a single video

Hosted on Acast. See acast.com/privacy for more information.

]]> Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities.

In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time.

  • Learn the 4 unexpected reasons why you should consider repurposing your best content
  • The process of saving time with repurposed content
  • 13 specific ideas to repurpose a single video

Hosted on Acast. See acast.com/privacy for more information.

]]> How to harness the power of flaws to build engagement with live video with Luria Petrucci How to harness the power of flaws to build engagement with live video with Luria Petrucci Thu, 14 Jan 2021 23:00:00 GMT 39:41 Kajabi-2147904505 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904505 669013b5cfb7aba3d34d61f9 669013adcfb7aba3d34d60a6 full 3 If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push.

Instead, it has everything to do with HOW YOU show up on camera.

In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.

In this episode

  • The 2020 blow-up of Live Video
  • Building a human connection being “Uniquely You” on camera
  • Turn your “flaws” into strengths and engagement
  • What your audience doesn’t want to know about you
  • Multi-streaming in a clever way
  • The truth about how to get benefits of the algorithms
  • Live for Leads or Live for Launches

Hosted on Acast. See acast.com/privacy for more information.

]]> If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push.

Instead, it has everything to do with HOW YOU show up on camera.

In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.

In this episode

  • The 2020 blow-up of Live Video
  • Building a human connection being “Uniquely You” on camera
  • Turn your “flaws” into strengths and engagement
  • What your audience doesn’t want to know about you
  • Multi-streaming in a clever way
  • The truth about how to get benefits of the algorithms
  • Live for Leads or Live for Launches

Hosted on Acast. See acast.com/privacy for more information.

]]> Is TikTok relevant for business or is it all teens dancing? with Keenya Kelly Is TikTok relevant for business or is it all teens dancing? with Keenya Kelly Fri, 16 Oct 2020 22:00:00 GMT 34:28 Kajabi-2147904504 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904504 669013b5cfb7aba3d34d61fa 669013adcfb7aba3d34d60a6 full 3 As a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! 

Should you include TikTok in your digital marketing strategy?

In this episode

  • Who uses TikTok and how many?
  • Analytics and functionality available
  • A beginner's guide to understanding TikTok
  • The type of video that will give the best results
  • Differences between Instagram Reels and TikTok
  • Turning followers into business
  • Is there a risk of TikTok being banned?
  • Advertising on TikTok
  • What NOT to do on TikTok

About Keenya Kelly

As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses.

Hosted on Acast. See acast.com/privacy for more information.

]]> As a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! 

Should you include TikTok in your digital marketing strategy?

In this episode

  • Who uses TikTok and how many?
  • Analytics and functionality available
  • A beginner's guide to understanding TikTok
  • The type of video that will give the best results
  • Differences between Instagram Reels and TikTok
  • Turning followers into business
  • Is there a risk of TikTok being banned?
  • Advertising on TikTok
  • What NOT to do on TikTok

About Keenya Kelly

As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses.

Hosted on Acast. See acast.com/privacy for more information.

]]> 5 ways to being smarter about your video 5 ways to being smarter about your video Tue, 13 Oct 2020 22:00:00 GMT 13:29 Kajabi-2147904503 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904503 669013b5cfb7aba3d34d61fb 669013adcfb7aba3d34d60a6 full 3

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The struggles women (and men) are facing on video with Desiree Martinez The struggles women (and men) are facing on video with Desiree Martinez Mon, 12 Oct 2020 22:00:00 GMT 29:25 Kajabi-2147904501 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904501 669013b5cfb7aba3d34d61fc 669013adcfb7aba3d34d60a6 full 3 In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman.

In this episode:

  • Finding your natural tribe
  • How free content create need for paid services
  • Women fighting bro-culture on YouTube
  • Value-driven over vanity-driven
  • Corona on-camera virgins
  • Suck, learn and improve
  • Two powerful tips to improve your videos
  • Your best friend as a YouTube creator
  • This could kill your retention
  • How to end your video perfectly
  • The power of being mission-driven
  • The one thing to do when first starting out

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman.

In this episode:

  • Finding your natural tribe
  • How free content create need for paid services
  • Women fighting bro-culture on YouTube
  • Value-driven over vanity-driven
  • Corona on-camera virgins
  • Suck, learn and improve
  • Two powerful tips to improve your videos
  • Your best friend as a YouTube creator
  • This could kill your retention
  • How to end your video perfectly
  • The power of being mission-driven
  • The one thing to do when first starting out

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The truth about what stops entrepreneurs from success with Andrew & Pete]]> Sat, 10 Oct 2020 22:00:00 GMT 42:16 Kajabi-2147904500 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904500 669013b5cfb7aba3d34d61fd 669013adcfb7aba3d34d60a6 full 2 If you are an entrepreneur, I am sure you have experienced being stuck from time to time.

In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success.

Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success.

In this episode:

  • Andrew and Pete’s business journey - struggles, fears, and mindset shifts
  • How you can create a human connection within your business
  • Becoming the leader your business needs
  • Keeping it personal while growing your business
  • Want better results? Outsource.
  • How to remain human while selling
  • Common fears stopping you from success

About Andrew and Pete:

Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income.

Hosted on Acast. See acast.com/privacy for more information.

]]> If you are an entrepreneur, I am sure you have experienced being stuck from time to time.

In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success.

Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success.

In this episode:

  • Andrew and Pete’s business journey - struggles, fears, and mindset shifts
  • How you can create a human connection within your business
  • Becoming the leader your business needs
  • Keeping it personal while growing your business
  • Want better results? Outsource.
  • How to remain human while selling
  • Common fears stopping you from success

About Andrew and Pete:

Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Marie Kondo your email list How to Marie Kondo your email list Wed, 22 Jul 2020 22:00:00 GMT 27:40 Kajabi-2147904499 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904499 669013b5cfb7aba3d34d61fe 669013adcfb7aba3d34d60a6 full 2 In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method to have the strongest email list possible.

If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method to have the strongest email list possible.

If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to build a thriving self-driven community with Lou Mongello How to build a thriving self-driven community with Lou Mongello Tue, 21 Jul 2020 22:00:00 GMT 39:39 Kajabi-2147904498 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904498 669013b5cfb7aba3d34d61ff 669013adcfb7aba3d34d60a6 full 2 In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so.

Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio.

In this episode:

  • How Lou built a passionate community organically
  • Loved by marketers - but gives Lou the heebie-jeebies
  • The return on social equity and how support creates a sense of belonging
  • Community-driven content creation
  • Lou's best strategy for fostering a meaningful sense of community
  • How to manage a self-moderating community
  • The most intimate medium to build relationships

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so.

Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio.

In this episode:

  • How Lou built a passionate community organically
  • Loved by marketers - but gives Lou the heebie-jeebies
  • The return on social equity and how support creates a sense of belonging
  • Community-driven content creation
  • Lou's best strategy for fostering a meaningful sense of community
  • How to manage a self-moderating community
  • The most intimate medium to build relationships

Hosted on Acast. See acast.com/privacy for more information.

]]> The secrets to building a profitable membership with Mike Morrison The secrets to building a profitable membership with Mike Morrison Mon, 20 Jul 2020 22:00:00 GMT 45:53 Kajabi-2147904496 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904496 669013b5cfb7aba3d34d6200 669013adcfb7aba3d34d60a6 full 2

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> Why most content fail and what to do about it with Jay Baer Why most content fail and what to do about it with Jay Baer Thu, 18 Jun 2020 22:00:00 GMT 49:08 Kajabi-2147904493 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904493 669013b5cfb7aba3d34d6201 669013adcfb7aba3d34d60a6 full 1 In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers.

Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.

In this episode:

  • The backstory of a speakers source of inspiration
  • The fallacy of content marketing
  • Perspiration over inspiration
  • The 3 shows any social media plan should contain
  • How to be smart about your binge-worthy content
  • What happens when you sunset a popular show
  • When to STOP creating content
  • The kind to post every day and the kind NOT to
  • Customers expectations for customer service
  • How to use the right call-to-action for the right content
  • Why most people are bad content marketers
  • Covid-19's fundamental impact on customer relationships

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers.

Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.

In this episode:

  • The backstory of a speakers source of inspiration
  • The fallacy of content marketing
  • Perspiration over inspiration
  • The 3 shows any social media plan should contain
  • How to be smart about your binge-worthy content
  • What happens when you sunset a popular show
  • When to STOP creating content
  • The kind to post every day and the kind NOT to
  • Customers expectations for customer service
  • How to use the right call-to-action for the right content
  • Why most people are bad content marketers
  • Covid-19's fundamental impact on customer relationships

Hosted on Acast. See acast.com/privacy for more information.

]]> How to sell self-published books on Amazon How to sell self-published books on Amazon Mon, 15 Jun 2020 22:00:00 GMT 18:45 Kajabi-2147904492 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904492 669013b5cfb7aba3d34d6202 669013adcfb7aba3d34d60a6 full 1

Hosted on Acast. See acast.com/privacy for more information.

]]>

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]]> Why you need to upset someone to make money with Ray Edwards Why you need to upset someone to make money with Ray Edwards Sun, 14 Jun 2020 22:00:00 GMT 37:02 Kajabi-2147904491 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904491 669013b5cfb7aba3d34d6203 669013adcfb7aba3d34d60a6 full 1 In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.

In this episode:

  • Why COVID-19 will be a kickstarter for online businesses
  • Victim or Victorious - how to manage panic and fear
  • Shepherding your customers: Copywriting that sells
  • Love and presence always win 
  • Magnetic leadership beats cold market analysis
  • Why you need to upset someone to make money
  • Staying 'on brand' makes you boring

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.

In this episode:

  • Why COVID-19 will be a kickstarter for online businesses
  • Victim or Victorious - how to manage panic and fear
  • Shepherding your customers: Copywriting that sells
  • Love and presence always win 
  • Magnetic leadership beats cold market analysis
  • Why you need to upset someone to make money
  • Staying 'on brand' makes you boring

Hosted on Acast. See acast.com/privacy for more information.

]]> How to be more authentic with your communication How to be more authentic with your communication Sat, 13 Jun 2020 22:00:00 GMT 19:56 Kajabi-2147904488 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904488 669013b5cfb7aba3d34d6204 669013adcfb7aba3d34d60a6 full 1 In this episode, I point out 3 main reasons you may struggle with communication.

Fear of rejection sparks a perceived need to satisfy what we think others want to hear.

Also, we learned marketing and selling is about showing our best side and only those, hiding the rest.

I walk you through the 6 steps from ‘The Personal Brand Playbook’ that will help you to become more authentic in your communication.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I point out 3 main reasons you may struggle with communication.

Fear of rejection sparks a perceived need to satisfy what we think others want to hear.

Also, we learned marketing and selling is about showing our best side and only those, hiding the rest.

I walk you through the 6 steps from ‘The Personal Brand Playbook’ that will help you to become more authentic in your communication.

Hosted on Acast. See acast.com/privacy for more information.

]]> The power of being known with Mark Schaefer The power of being known with Mark Schaefer Thu, 11 Jun 2020 22:00:00 GMT 36:23 Kajabi-2147904487 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904487 669013b5cfb7aba3d34d6205 669013adcfb7aba3d34d60a6 full 1 In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

  • How Mark Schaefer became an entrepreneur
  • Redefining relevancy during a major crisis
  • Nonconformity as a key marketing skill
  • Resistance to being a personal brand
  • The power of being known
  • The four things all known people do
  • The biggest mistakes when building a brand
  • Pivoting a brand
  • Grape lollipops on the web

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

  • How Mark Schaefer became an entrepreneur
  • Redefining relevancy during a major crisis
  • Nonconformity as a key marketing skill
  • Resistance to being a personal brand
  • The power of being known
  • The four things all known people do
  • The biggest mistakes when building a brand
  • Pivoting a brand
  • Grape lollipops on the web

Hosted on Acast. See acast.com/privacy for more information.

]]> How to create compelling stories that sell with Park Howell How to create compelling stories that sell with Park Howell Wed, 10 Jun 2020 22:00:00 GMT 36:58 Kajabi-2147904485 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904485 669013b5cfb7aba3d34d6206 669013adcfb7aba3d34d60a6 full 1 In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell.

He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

In this episode:

  • The business of story
  • How imagined realities connect people
  • The stories any brand needs to tell
  • When to use which stories
  • Common mistakes in storytelling
  • Bewitchery and the ABT-framework
  • Defining story moments
  • If you skip this, your stories fall flat
  • Anecdotes vs. binge-worthy stories
  • Connecting your offer to the story
  • The most potent story you will ever tell

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell.

He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

In this episode:

  • The business of story
  • How imagined realities connect people
  • The stories any brand needs to tell
  • When to use which stories
  • Common mistakes in storytelling
  • Bewitchery and the ABT-framework
  • Defining story moments
  • If you skip this, your stories fall flat
  • Anecdotes vs. binge-worthy stories
  • Connecting your offer to the story
  • The most potent story you will ever tell

Hosted on Acast. See acast.com/privacy for more information.

]]> Show overview: Introduction to the rebranded podcast Show overview: Introduction to the rebranded podcast Wed, 10 Jun 2020 13:00:00 GMT 5:38 Kajabi-2147904484 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904484 669013b5cfb7aba3d34d6207 669013adcfb7aba3d34d60a6 full 1

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> About Publishing Rebel with Malene Bendtsen About Publishing Rebel with Malene Bendtsen Tue, 09 Jun 2020 22:00:00 GMT 2:30 Kajabi-2147904483 false https://www.publishing-rebel.com/podcasts/publishing-rebel/episodes/2147904483 669013b5cfb7aba3d34d6208 669013adcfb7aba3d34d60a6 full 1

Hosted on Acast. See acast.com/privacy for more information.

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Hosted on Acast. See acast.com/privacy for more information.

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