60 acast.com Scalable https://scalablepod.com/ en 2026 Scalable. All rights reserved. creator economy,Entrepreneurship ,Business,Entertainment,Social Media,News,analysis,research,data,influencers,creators,creator monetization,hollywood,sports,united states Kaya Yurieff and Jasmine Enberg

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]]> false Kaya Yurieff and Jasmine Enberg info+69cc4ac21bf9765f47d1b801@mg-eu.acast.com 69cc4ac21bf9765f47d1b801 scalablepod https://anchor.fm/s/10b0a6a84/podcast/rss episodic https://assets.pippa.io/shows/69cc4ac21bf9765f47d1b801/show-cover.jpg https://scalablepod.com/ Scalable https://feeds.acast.com/public/shows/69cc4ac21bf9765f47d1b801 OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare Thu, 09 Apr 2026 20:00:00 GMT 1:04:24 69d7aaca2a193257ad415bb4 false https://shows.acast.com/scalablepod/episodes/openais-tbpn-deal-and-alex-cooper-divide-the-internet-and-al 69d7aaca2a193257ad415bb4 69cc4ac21bf9765f47d1b801 openais-tbpn-deal-and-alex-cooper-divide-the-internet-and-al full Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.


Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.

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]]> Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.


Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.

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]]> Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback Thu, 02 Apr 2026 20:00:00 GMT 1:11:20 69ce18fb057b5949959dbebd false https://shows.acast.com/scalablepod/episodes/what-creators-should-care-about-meta-and-youtubes-verdict-an 69ce18fb057b5949959dbebd 69cc4ac21bf9765f47d1b801 what-creators-should-care-about-meta-and-youtubes-verdict-an full Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.

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]]> Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.

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]]> The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet Thu, 26 Mar 2026 20:00:00 GMT 58:19 81fec742-d15d-4af3-9fa9-99867443cb9b false https://podcasters.spotify.com/pod/show/scalablepod/episodes/The-Real-Reason-Platforms-Dont-Pay-Creators-and-Why-A-Listers-Dont-Want-Creators-On-The-Red-Carpet-e3h0do0 69cc4ad192d007a765a3529c 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.

Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.


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]]> Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.

Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.


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]]> California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists Thu, 19 Mar 2026 20:00:00 GMT 1:00:10 ab984b37-49e7-42f7-82b3-e1839d0bd3d4 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/California-AG-Answers-Our-Burning-Questions-and-Why-Creators-Dont-Want-To-Be-Called-Journalists-e3gmaru 69cc4ad61bf9765f47d1be45 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.

Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.


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]]> Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.

Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.


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]]> <![CDATA[The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore]]> Thu, 12 Mar 2026 20:00:00 GMT 53:04 ff86045f-a376-4221-a559-6c84cb17d5ce false https://podcasters.spotify.com/pod/show/scalablepod/episodes/The-Real-Reason-MrBeast-Isnt-The-Next-Disney--Why-Brands-Dont-Send-Creators-to-Bora-Bora-Anymore-e3ga7hu 69cc4acdd0d5402d8818f696 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.


They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.


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]]> Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.


They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.


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]]> AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes Thu, 05 Mar 2026 21:00:01 GMT 58:55 d8b4fd38-9e4c-4284-92a5-eb45065dacc2 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/AI-Transforms-Creator-Commerce-and-Dubai-Influencers-React-to-Drone-Strikes-e3fvlt1 69cc4ad416bd65d069c43d49 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI.

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]]> Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI.

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]]> Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay Thu, 26 Feb 2026 21:00:00 GMT 1:06:00 069ef43d-3156-498d-ab9b-bab6f31b3e49 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Why-the-Microdrama-Hype-Will-Fade--But-Branded-Entertainment-Is-Here-to-Stay-e3fk56s 69cc4ad4bfb99db0bc8d3cd0 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.

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]]> Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.

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]]> Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case Thu, 19 Feb 2026 21:00:00 GMT 49:41 00770f3d-47ca-42ad-8387-8a0b997d344d false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Cannes-Goes-Big-on-Creators-AI-Copycatting-Surges-and-Podcasters-Descend-on-the-Nancy-Guthrie-Case-e3fauhk 69cc4acde8519e977f8a7721 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie. 

They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.

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]]> Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie. 

They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.

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]]> How Senator Cory Booker Convinced Democrats to Post More on Social Media How Senator Cory Booker Convinced Democrats to Post More on Social Media Wed, 18 Feb 2026 21:00:00 GMT 34:25 0fb4ab27-81a7-4cde-bcf1-677d625d6153 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/How-Senator-Cory-Booker-Convinced-Democrats-to-Post-More-on-Social-Media-e3f94gt 69cc4ad0e8519e977f8a786b 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's social media strategy.

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]]> Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's social media strategy.

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]]> Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack Thu, 12 Feb 2026 21:00:00 GMT 50:36 8642ce58-b6a4-49f4-a05a-15a63af13a17 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Inside-YouTubes-pitch-to-TV-advertisers-and-why-not-every-journalist-can-start-a-Substack-e3f0fdm 69cc4ad2d0d5402d8818f827 69cc4ac21bf9765f47d1b801 full 1 16 KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit original content and Kaya explains why notevery journalist can just start a Substack. They’re also joined by BrianAlbert, managing director of YouTube Media Partnerships and Creative Works, totalk about how YouTube works with creators and brands.

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]]> KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit original content and Kaya explains why notevery journalist can just start a Substack. They’re also joined by BrianAlbert, managing director of YouTube Media Partnerships and Creative Works, totalk about how YouTube works with creators and brands.

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]]> <![CDATA[Why the NFL is all-in on creators and where influencer marketing M&A is headed next]]> Thu, 05 Feb 2026 21:19:33 GMT 57:00 c38dad5f-7d7b-4b00-892b-c4c022a30b2c false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Why-the-NFL-is-all-in-on-creators-and-where-influencer-marketing-MA-is-headed-next-e3emqme 69cc4ad103f0e158308d4543 69cc4ac21bf9765f47d1b801 full 1 15 Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. They’re also joined by Jennifer Quigley-Jones, CEO andfounder of Digital Voices, to discuss the sale of her company to PMG and whatit means to be a female founder in this industry.

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]]> Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. They’re also joined by Jennifer Quigley-Jones, CEO andfounder of Digital Voices, to discuss the sale of her company to PMG and whatit means to be a female founder in this industry.

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]]> <![CDATA[TikTok's stormy weekend, Reels is good now and creators protest ICE]]> Thu, 29 Jan 2026 21:00:00 GMT 54:33 95f44576-3611-4ab1-9391-37e7fd68ac51 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/TikToks-stormy-weekend--Reels-is-good-now-and-creators-protest-ICE-e3ecff4 69cc4ad2e8519e977f8a78d2 69cc4ac21bf9765f47d1b801 full 1 14 Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new US owners and why Instagram Reels is good now. They also discuss the creator studio deal spree, including Netflix's new reality show with Alix Earle and Dhar Mann's move into microdramas, as well why more creators like Alex Cooper are speaking out against ICE.


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]]> Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new US owners and why Instagram Reels is good now. They also discuss the creator studio deal spree, including Netflix's new reality show with Alix Earle and Dhar Mann's move into microdramas, as well why more creators like Alex Cooper are speaking out against ICE.


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]]> Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts” Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts” Thu, 22 Jan 2026 21:00:00 GMT 1:01:15 2695a8fb-fe2a-4b77-935e-75ae4cc5e020 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Senate-Dems-to-hold-creator-summit--ChatGPT-launches-ads-and-the-rise-of-vertical-podcasts-e3e1vj7 69cc4accbfb99db0bc8d3b07 69cc4ac21bf9765f47d1b801 full 1 13 KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is investing $200 million in BeastEnterprises.

 

They also break the news of a first-evercreator summit to be held by Senate Democrats. And they’re joined by HernanLopez, founder of Wondery, who says vertical is the future for podcasts.

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]]> KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is investing $200 million in BeastEnterprises.

 

They also break the news of a first-evercreator summit to be held by Senate Democrats. And they’re joined by HernanLopez, founder of Wondery, who says vertical is the future for podcasts.

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]]> Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports Thu, 15 Jan 2026 21:09:40 GMT 40:57 5e37bd20-5d1e-4d7e-b0e5-f592c51ed148 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Dubais-influencer-tax--a-Guggenheim-heir-bets-on-creators-and-a-big-year-for-sports-e3dnc1l 69cc4aca03f0e158308d4357 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines. They alsoexplore how creator economy companies from TikTok to Fanatics are preparing fora big sports year, which includes the Olympics and the FIFA World Cup. They’realso joined by special guest Criswell Fiordalis, co-founder of GuggenheimBrothers Media, which launched a new fund for creator economy startups.

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]]> Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines. They alsoexplore how creator economy companies from TikTok to Fanatics are preparing fora big sports year, which includes the Olympics and the FIFA World Cup. They’realso joined by special guest Criswell Fiordalis, co-founder of GuggenheimBrothers Media, which launched a new fund for creator economy startups.

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]]> <![CDATA[The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement]]> Thu, 08 Jan 2026 21:00:01 GMT 59:19 a99c6ce0-3dd8-4798-a9d5-c25241e4a1df false https://podcasters.spotify.com/pod/show/scalablepod/episodes/The-Middle-Easts-creator-moment--Hannah-Stockings-microdrama-and-messy-influencer-measurement-e3dce1m 69cc4acc92d007a765a3513b 69cc4ac21bf9765f47d1b801 full 1 11 Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hub. They also answer questions from listeners, such as how to measure ROI on influencer campaigns and discuss Spotify's new podcasting studios in Los Angeles. They're joined by special guest Scott Brown, the CEO of Second Rodeo, who produced a new microdrama musical starring mega creator Hannah Stocking. 

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]]> Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hub. They also answer questions from listeners, such as how to measure ROI on influencer campaigns and discuss Spotify's new podcasting studios in Los Angeles. They're joined by special guest Scott Brown, the CEO of Second Rodeo, who produced a new microdrama musical starring mega creator Hannah Stocking. 

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]]> Our 2026 predictions for the creator economy Our 2026 predictions for the creator economy Thu, 01 Jan 2026 21:00:00 GMT 14:29 0259a9e7-e123-4de5-9c80-fb98a477907b false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Our-2026-predictions-for-the-creator-economy-e3ci47u 69cc4ad092d007a765a3526a 69cc4ac21bf9765f47d1b801 full 1 10 Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and how to break through. They also offer their predictions for the year ahead, including MrBeast IPOing, TikTok launching microdramas, and more.

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]]> Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and how to break through. They also offer their predictions for the year ahead, including MrBeast IPOing, TikTok launching microdramas, and more.

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]]> <![CDATA[AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review]]> Fri, 26 Dec 2025 16:00:00 GMT 17:22 fa15bfbf-687a-44e2-82d4-fbd659c44741 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/AI-slop--creators-take-Hollywood--the-TikTok-ban-that-wasnt-2025-Creator-Economy-Year-in-Review-e3ci43g 69cc4ad1d0d5402d8818f79a 69cc4ac21bf9765f47d1b801 full 1 9 Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, AI slop ran rampant and TikTok didn’t disappear in the US afterall. Plus, YouTube celebrated its 20th birthday and podcasting had another banner year. 

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]]> Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, AI slop ran rampant and TikTok didn’t disappear in the US afterall. Plus, YouTube celebrated its 20th birthday and podcasting had another banner year. 

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]]> Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app Thu, 18 Dec 2025 21:00:01 GMT 36:40 64f374cf-4f9e-434e-aa4b-0aafe6b270c2 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Why-being-authentic-is-over--the-YouTube-Oscars-and-Instagrams-TV-app-e3ci3t3 69cc4ad292d007a765a352d9 69cc4ac21bf9765f47d1b801 full 1 8 Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram launching a TV app on Amazon Fire TV devices in the US. They also spoke with more than a dozen experts in the creator economy to get their takes on the state of the creator economy, what the industry should leave behind in 2025 and how the rise of AI will impact creators next year. Plus, Kaya and Jasmine share what they want to leave behind in 2025: the word authentic. 


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]]> Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram launching a TV app on Amazon Fire TV devices in the US. They also spoke with more than a dozen experts in the creator economy to get their takes on the state of the creator economy, what the industry should leave behind in 2025 and how the rise of AI will impact creators next year. Plus, Kaya and Jasmine share what they want to leave behind in 2025: the word authentic. 


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]]> The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei Thu, 11 Dec 2025 23:03:31 GMT 50:27 5b0c4f75-4f2a-4d4e-b085-f0be9db955b0 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/The-WBD-bidding-war--MrBeast-on-DealBook-and-special-guest-Jon-Youshaei-e3c80lh 69cc4ace92d007a765a351ac 69cc4ac21bf9765f47d1b801 full 1 7 Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot seat at DealBook and Golden Globes’ podcast nominees. They are joined by YouTuber Jon Youshaei to talk about his new creator finance company “Boring Stuff” and an upcoming docuseries with MrBeast.

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]]> Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot seat at DealBook and Golden Globes’ podcast nominees. They are joined by YouTuber Jon Youshaei to talk about his new creator finance company “Boring Stuff” and an upcoming docuseries with MrBeast.

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]]> Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover Thu, 04 Dec 2025 21:00:00 GMT 31:34 a1728a5f-cb20-435f-a8e1-c1e9332a0511 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Why-TikTok-Shop-isnt-just-for-cheap-stuff-anymore--LinkedIns-algo-woes-and-Omnicoms-big-takeover-e3bt2c8 69cc4acfd0d5402d8818f72b 69cc4ac21bf9765f47d1b801 full 1 6 Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambitions, our first Spotify Wrapped, the ongoing Olivia Nuzzi scandal and more.


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]]> Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambitions, our first Spotify Wrapped, the ongoing Olivia Nuzzi scandal and more.


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]]> Outrageous advent calendars, slow social and what to expect from Black Friday Outrageous advent calendars, slow social and what to expect from Black Friday Thu, 27 Nov 2025 21:00:00 GMT 18:08 29f1bca6-d376-4829-8851-b282c3ae1d55 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Outrageous-advent-calendars--slow-social-and-what-to-expect-from-Black-Friday-e3bi5ff 69cc4acd16bd65d069c43b61 69cc4ac21bf9765f47d1b801 full 1 5 Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era of slow social media. 


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]]> Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era of slow social media. 


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]]> Meta’s big win, Australia’s social media ban and Mel Robbins’ rise Meta’s big win, Australia’s social media ban and Mel Robbins’ rise Thu, 20 Nov 2025 21:00:00 GMT 26:18 7dfd3563-53c3-4a2d-96a8-4da4720a02e8 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Metas-big-win--Australias-social-media-ban-and-Mel-Robbins-rise-e3b8b9m 69cc4acebfb99db0bc8d3b55 69cc4ac21bf9765f47d1b801 full Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the FTC, the ripple effect of Australia’s social media ban and how influencer marketing budgets are changing. Plus, a big shakeup in the podcasting charts.

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]]> Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the FTC, the ripple effect of Australia’s social media ban and how influencer marketing budgets are changing. Plus, a big shakeup in the podcasting charts.

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]]> <![CDATA[TikTok and iHeartRadio take on YouTube, creator M&A rises and MrBeast goes to the Middle East]]> Thu, 13 Nov 2025 20:16:36 GMT 26:02 df60c60b-03f9-4553-b555-cf09a63a7c6c false https://podcasters.spotify.com/pod/show/scalablepod/episodes/TikTok-and-iHeartRadio-take-on-YouTube--creator-MA-rises-and-MrBeast-goes-to-the-Middle-East-e3aud3b 69cc4ad003f0e158308d44ee 69cc4ac21bf9765f47d1b801 full 1 3 Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast partnership with iHeartRadio, an uptick in creator economy M&A deals, MrBeast's new theme park and Meta's scam ad problem.


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]]> Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast partnership with iHeartRadio, an uptick in creator economy M&A deals, MrBeast's new theme park and Meta's scam ad problem.


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]]> What big tech earnings mean for the creator economy What big tech earnings mean for the creator economy Thu, 06 Nov 2025 21:00:00 GMT 22:17 260dbf24-77ba-4731-8c0d-6147e1ffc4b4 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/What-big-tech-earnings-mean-for-the-creator-economy-e3ajuu9 69cc4ad103f0e158308d4539 69cc4ac21bf9765f47d1b801 full 2 Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouTube, Netflix’s push for video podcasters, YouTube TV's dispute with Disney and podcaster Steven Bartlett’s $425 million valuation.

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]]> Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouTube, Netflix’s push for video podcasters, YouTube TV's dispute with Disney and podcaster Steven Bartlett’s $425 million valuation.

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]]> Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable Thu, 30 Oct 2025 19:19:08 GMT 8:32 d69e8b0e-e17d-4ec3-beca-2c18d7be2f62 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Creator-economy-experts-Kaya-Yurieff-and-Jasmine-Enberg-unveil-their-new-media-company-Scalable-e3a9d7m 69cc4ace03f0e158308d4449 69cc4ac21bf9765f47d1b801 full 1 1 Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves. 


Scalable is designed to help marketers, founders, investors, creators and other professionals make sense of the creator economy by breaking down the biggest news stories with sharp, digestible insights and analysis.


Learn about Scalable’s upcoming newsletter, podcast, research, annual event and so much more. 


Subscribe to our newsletter for free at www.scalablepod.co and connect with us on LinkedIn, Instagram, TikTok, Facebook and X at @scalablepod.

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]]> Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves. 


Scalable is designed to help marketers, founders, investors, creators and other professionals make sense of the creator economy by breaking down the biggest news stories with sharp, digestible insights and analysis.


Learn about Scalable’s upcoming newsletter, podcast, research, annual event and so much more. 


Subscribe to our newsletter for free at www.scalablepod.co and connect with us on LinkedIn, Instagram, TikTok, Facebook and X at @scalablepod.

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]]> Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy Thu, 30 Oct 2025 15:55:26 GMT 1:02 888c4d66-b8fe-486e-ac68-714cc0a07172 false https://podcasters.spotify.com/pod/show/scalablepod/episodes/Kaya-Yurieff-and-Jasmine-Enberg-introduce-Scalable--a-show-about-the-business-of-the-creator-economy-e3a9357 69cc4acf03f0e158308d44a4 69cc4ac21bf9765f47d1b801 trailer Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat.Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising, and the creator economy. At EMARKETER, she built and led the creator economy research desk.We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

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]]> Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat.Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising, and the creator economy. At EMARKETER, she built and led the creator economy research desk.We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

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