<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type="text/xsl" href="/global/feed/rss.xslt" ?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podaccess="https://access.acast.com/schema/1.0/" xmlns:acast="https://schema.acast.com/1.0/">
   <script src="https://feeds.acast.com/global/feed/xslt-polyfill.min.js" xmlns="http://www.w3.org/1999/xhtml"></script>
    <channel>
		<ttl>60</ttl>
		<generator>acast.com</generator>
		<title>Secret Canadians</title>
		<link>https://feeds.acast.com/public/shows/secret-canadians</link>
		<atom:link href="https://feeds.acast.com/public/shows/6a9085287ee847ae7298706e" rel="self" type="application/rss+xml"/>
		<language>en</language>
		<copyright>Scheal Studios</copyright>
		<itunes:keywords/>
		<itunes:author>Scheal Studios</itunes:author>
		<itunes:subtitle>The Canadian Powerhouses Changing the World</itunes:subtitle>
		<itunes:summary><![CDATA[<p>Canada is roughly 1 per cent of the world's population. Yet Canadians keep showing up at the center of the world's biggest industries, startups, cultural moments, and movements.</p><br><p><br></p><p>Canadians are more important, powerful and innovative than the world gives them credit for…you just didn't know it.</p><br><p><br></p><p>From the head of fashion labels to Fortune 500 tech companies and everything in between, <em>Secret Canadians</em> uncovers the Canadians behind the ideas and stories shaping the world.&nbsp;</p><br><p><br></p><p>So, why is it that so many Canadians decide to build abroad, can’t return home (despite wanting to) to create the next big thing and how has current politics changed everything.&nbsp;</p><br><p><br></p><p>Hosted by award-winning technology and business journalist Takara Small, this is the show about the Canadians you didn't know were changing the world.</p><br><p><br></p><h2>Know a Secret Canadian?</h2><p><br></p><p>Tell us about the Canadians you think the world should know about.</p><br><p>Subscribe to<strong> </strong><em>Secret Canadians</em><strong> </strong>and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><br><p><br></p><h2>Follow Us </h2><p><br></p><ul><li><strong>Instagram:</strong> @SecretCanadians</li><li><strong>TikTok:</strong> @SecretCanadians</li><li><strong>Threads:</strong> @SecretCanadians</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Canada is roughly 1 per cent of the world's population. Yet Canadians keep showing up at the center of the world's biggest industries, startups, cultural moments, and movements.</p><br><p><br></p><p>Canadians are more important, powerful and innovative than the world gives them credit for…you just didn't know it.</p><br><p><br></p><p>From the head of fashion labels to Fortune 500 tech companies and everything in between, <em>Secret Canadians</em> uncovers the Canadians behind the ideas and stories shaping the world.&nbsp;</p><br><p><br></p><p>So, why is it that so many Canadians decide to build abroad, can’t return home (despite wanting to) to create the next big thing and how has current politics changed everything.&nbsp;</p><br><p><br></p><p>Hosted by award-winning technology and business journalist Takara Small, this is the show about the Canadians you didn't know were changing the world.</p><br><p><br></p><h2>Know a Secret Canadian?</h2><p><br></p><p>Tell us about the Canadians you think the world should know about.</p><br><p>Subscribe to<strong> </strong><em>Secret Canadians</em><strong> </strong>and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><br><p><br></p><h2>Follow Us </h2><p><br></p><ul><li><strong>Instagram:</strong> @SecretCanadians</li><li><strong>TikTok:</strong> @SecretCanadians</li><li><strong>Threads:</strong> @SecretCanadians</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
		<itunes:explicit>false</itunes:explicit>
		<itunes:owner>
			<itunes:name>Scheal Studios</itunes:name>
			<itunes:email>info+6a9085287ee847ae7298706e@mg-eu.acast.com</itunes:email>
		</itunes:owner>
		<acast:showId>6a9085287ee847ae7298706e</acast:showId>
		<acast:showUrl>secret-canadians</acast:showUrl>
		<acast:signature key="EXAMPLE" algorithm="aes-256-cbc"><![CDATA[wbG1Z7+6h9QOi+CR1Dv0uQ==]]></acast:signature>
		<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmTHg2/BXqPr07kkpFZ5JfhvEZqggcpunI6E1w81XpUaBscFc3skEQ0jWG4GCmQYJ66w6pH6P/aGd3DnpJN6h/CD4icd8kZVl4HZn12KicA2k]]></acast:settings>
        <acast:network id="983a8eae-1182-f13c-ea3a-b9c6cc170360" slug=""><![CDATA[The Walrus Foundation]]></acast:network>
		<itunes:type>episodic</itunes:type>
			<itunes:image href="https://assets.pippa.io/shows/6a9085287ee847ae7298706e/1789146893751-570d8988-0a93-457f-83b0-f660a7c80d84.jpeg"/>
			<image>
				<url>https://assets.pippa.io/shows/6a9085287ee847ae7298706e/1789146893751-570d8988-0a93-457f-83b0-f660a7c80d84.jpeg</url>
				<link>https://feeds.acast.com/public/shows/secret-canadians</link>
				<title>Secret Canadians</title>
			</image>
		<item>
			<title>Meet Jacie DeHoop</title>
			<itunes:title>Meet Jacie DeHoop</itunes:title>
			<pubDate>Sat, 03 Oct 2026 11:00:00 GMT</pubDate>
			<itunes:duration>19:57</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/6a9085287ee847ae7298706e/e/6aba87ba8ec4e79ce6e51b21/media.mp3" length="25760361" type="audio/mpeg"/>
			<guid isPermaLink="false">6aba87ba8ec4e79ce6e51b21</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/secret-canadians/episodes/6aba87ba8ec4e79ce6e51b21</link>
			<acast:episodeId>6aba87ba8ec4e79ce6e51b21</acast:episodeId>
			<acast:showId>6a9085287ee847ae7298706e</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmRbkUlg2iR8fDtnl1O71B2N8B7jZZH+7YdsHlGFxMJ/JB5ewwSWwnDfITsERRlXnRPdjbJm7d4qQ2rUK1Oh2E65gYDhVAjVZ14DHwOhC8Pz9i+jargxr+Z+jVE9yJC778zhTQHU6gZEVV13nQX7pAdNB4u1MbNygBgy4VtStsTGZDTm4svZmzStw+pmjnI3CvA76hIEiLp8NEnKQ9EwXQy/gMP6mWGlCtaLL3Z+/WVAPEpR1NhpPbht7yyy0+3fT/iV8dagSfI9++QMTxXXhWL+ac5sC/eqZW9UxcWSuVBpCWkiFlKYwFlS1tcLILDlDYgrbHoCR5epheJtCBPeKW/o=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6a9085287ee847ae7298706e/1790609268305-5c02a030-9704-41f3-9b41-aea81d25eba2.jpeg"/>
			<description><![CDATA[<p>What happens when the sports industry tells you there isn&#39;t a market for women&#39;s sports? <strong><u>Jacie DeHoop</u></strong> and her co-founders took that as a challenge to build one.</p><p>In this episode of<strong> <u>Secret Canadians</u></strong>, Jacie takes us from Kingston, Ontario, where hockey was simply part of growing up, to Toronto, where she and her cofounders launched The Gist.</p><br><p>She shares what it was like pitching a sports media company about women when investors and industry executives questioned whether women were valuable enough and how that skepticism became fuel to prove them wrong.</p><br><p>Today,<strong> <u>The Gist</u></strong><u> </u>has now grown from a startup into a sports media and community brand with partnerships including Nike, the NFL and the Canadian Olympic Committee.</p><p>Jacie explains why the sports industry is finally recognizing the value of female fans, how The Gist created a safer space for women to talk about sports, and what it means to build a company around an audience that was always there but often overlooked.</p><br><p>Plus, Jacie’s connection to Bianca Andreescu, celebrity investments, Toronto&#39;s new WNBA team, and the Canadian hockey legend who helped make girls&#39; hockey feel like a natural part of growing up.</p><br><p>In this episode we discuss:</p><ul><li>Jacie&#39;s journey from Kingston to Toronto and into sports media</li><li>The unlikely origin story of The Gist</li><li>Why investors initially believed there wasn&#39;t a big enough market for women&#39;s sports</li><li>How Jacie and her cofounders turned skepticism into motivation</li><li>Why female sports fans are one of the most valuable audiences in sports</li><li>The Gist&#39;s partnerships with Nike, the NFL and the Canadian Olympic Committee</li><li>The growth of women&#39;s sports and the changing sports-media landscape</li><li>How The Gist built a safe and inclusive community for women in sports</li><li>The moment Jacie watched Bianca Andreescu defeat Serena Williams at the US Open</li><li>What celebrities have invested in The Gist and what that means to Jacie</li><li>How growing up in Kingston and playing hockey shaped her perspective</li><li>The influence of Jayna Hefford on girls&#39; hockey in Canada</li><li>Why Jacie sees being Canadian as a superpower in business</li><li>Toronto&#39;s emergence as a major market for women&#39;s sports</li><li>Jacie&#39;s advice for entrepreneurs who are told their idea won&#39;t work</li></ul><p><br></p><h2><strong>Host</strong></h2><p>Hosted by award-winning journalist <strong><u>Takara Small</u></strong>, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you&#39;ve never heard of... yet.</p><p><br></p><h2><strong>Know a Secret Canadian?</strong></h2><p>Tell us about the Canadians you think the world should know about.</p><p>Subscribe to <strong><em><u>Secret Canadian</u>s</em></strong> and follow along as we uncover the people proving that you don&#39;t have to come from a big country to have a big impact.</p><p><br></p><h2><strong>Follow Us</strong></h2><p>Instagram: @SecretCanadians</p><p>TikTok: @SecretCanadians</p><p>Threads: @SecretCanadians</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What happens when the sports industry tells you there isn&#39;t a market for women&#39;s sports? <strong><u>Jacie DeHoop</u></strong> and her co-founders took that as a challenge to build one.</p><p>In this episode of<strong> <u>Secret Canadians</u></strong>, Jacie takes us from Kingston, Ontario, where hockey was simply part of growing up, to Toronto, where she and her cofounders launched The Gist.</p><br><p>She shares what it was like pitching a sports media company about women when investors and industry executives questioned whether women were valuable enough and how that skepticism became fuel to prove them wrong.</p><br><p>Today,<strong> <u>The Gist</u></strong><u> </u>has now grown from a startup into a sports media and community brand with partnerships including Nike, the NFL and the Canadian Olympic Committee.</p><p>Jacie explains why the sports industry is finally recognizing the value of female fans, how The Gist created a safer space for women to talk about sports, and what it means to build a company around an audience that was always there but often overlooked.</p><br><p>Plus, Jacie’s connection to Bianca Andreescu, celebrity investments, Toronto&#39;s new WNBA team, and the Canadian hockey legend who helped make girls&#39; hockey feel like a natural part of growing up.</p><br><p>In this episode we discuss:</p><ul><li>Jacie&#39;s journey from Kingston to Toronto and into sports media</li><li>The unlikely origin story of The Gist</li><li>Why investors initially believed there wasn&#39;t a big enough market for women&#39;s sports</li><li>How Jacie and her cofounders turned skepticism into motivation</li><li>Why female sports fans are one of the most valuable audiences in sports</li><li>The Gist&#39;s partnerships with Nike, the NFL and the Canadian Olympic Committee</li><li>The growth of women&#39;s sports and the changing sports-media landscape</li><li>How The Gist built a safe and inclusive community for women in sports</li><li>The moment Jacie watched Bianca Andreescu defeat Serena Williams at the US Open</li><li>What celebrities have invested in The Gist and what that means to Jacie</li><li>How growing up in Kingston and playing hockey shaped her perspective</li><li>The influence of Jayna Hefford on girls&#39; hockey in Canada</li><li>Why Jacie sees being Canadian as a superpower in business</li><li>Toronto&#39;s emergence as a major market for women&#39;s sports</li><li>Jacie&#39;s advice for entrepreneurs who are told their idea won&#39;t work</li></ul><p><br></p><h2><strong>Host</strong></h2><p>Hosted by award-winning journalist <strong><u>Takara Small</u></strong>, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you&#39;ve never heard of... yet.</p><p><br></p><h2><strong>Know a Secret Canadian?</strong></h2><p>Tell us about the Canadians you think the world should know about.</p><p>Subscribe to <strong><em><u>Secret Canadian</u>s</em></strong> and follow along as we uncover the people proving that you don&#39;t have to come from a big country to have a big impact.</p><p><br></p><h2><strong>Follow Us</strong></h2><p>Instagram: @SecretCanadians</p><p>TikTok: @SecretCanadians</p><p>Threads: @SecretCanadians</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Meet Alessandra Ferreri</title>
			<itunes:title>Meet Alessandra Ferreri</itunes:title>
			<pubDate>Fri, 18 Sep 2026 10:00:00 GMT</pubDate>
			<itunes:duration>21:35</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/6a9085287ee847ae7298706e/e/6aa1acc96389ebc581654ee4/media.mp3" length="29804097" type="audio/mpeg"/>
			<guid isPermaLink="false">6aa1acc96389ebc581654ee4</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://lnk.to/secret-canadians</link>
			<acast:episodeId>6aa1acc96389ebc581654ee4</acast:episodeId>
			<acast:showId>6a9085287ee847ae7298706e</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmRbkUlg2iR8fDtnl1O71B2N8B7jZZH+7YdsHlGFxMJ/JB5ewwSWwnDfITsERRlXnRPdjbJm7d4qQ2rUK1Oh2E65gYDhVAjVZ14DHwOhC8Pz9i+jargxr+Z+jVE9yJC778zhTQHU6gZEVV13nQX7pAdNB4u1MbNygBgy4VtStsTGZDTm4svZmzStw+pmjnI3CvA76hIEiLp8NEnKQ9EwXQy/gMP6mWGlCtaLL3Z+/WVAPDH54MQ+HOsLP4+efE8maPDqrRX3VpXBIc4uIn4/bN/jmWzXI917JFCspW0XGI9VvwuVTXRL4DsoU0va9B/DuUpE8avnX+ai/26+bSpNaGzw=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6a9085287ee847ae7298706e/1788980090924-deab3892-5359-47cc-b45d-3871ce103a2b.jpeg"/>
			<description><![CDATA[<p>What does the city of Toronto, a book blog, and a platform now translated into dozens of languages have in common? For Alessandra Ferreri, <strong>Head of Content</strong> for <strong>Wattpad</strong>, they all led to the same place.</p><br><p>In this episode of <strong>Secret Canadians</strong>, Alessandra takes us from waitressing while figuring out her career, to publishing, to an indie press in Toronto and eventually to an application for a new platform called <strong>Wattpad</strong>. She shares what it was like starting as a community engagement specialist and building her way up to Head of Content over ten years, watching the platform evolve from a niche writing community into a place where the next bestseller (and the next movie franchise) often shows up years before publishers or Hollywood catch on.</p><br><p>Alessandra explains how her team spots trends before they have names, from the rise of "new adult" fiction to the current roman-tasy boom, and what it actually takes to turn a Wattpad story into a film or TV deal.&nbsp;</p><br><p>Plus, the great Canadian Caesar-versus-Bloody-Mary debate, her love letter to Toronto, and the Wattpad statistic that might genuinely surprise you.</p><br><p><strong>In this episode we discuss:</strong></p><ul><li>Alessandra's path from book blogging to publishing and eventually Wattpad</li><li>How a Toronto-built platform became a global storytelling phenomenon</li><li>Spotting trends (like new adult fiction and roman-tasy)&nbsp; before the industry catches up</li><li>What it actually takes for a Wattpad story to become a movie or TV show</li><li>Wattpad's approach to AI, and where she draws the line between tool and replacement</li><li>Why alternative, unconventional spaces matter for democratizing storytelling</li><li>The scale of Wattpad's global reach, by the numbers</li><li>Alessandra's favourite Canadian foods, cities, and artists</li><li><br></li><li>Her advice for anyone chasing an unconventional creative path</li></ul><p><br></p><h2>Host</h2><p>Hosted by award-winning journalist Takara Small, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you've never heard of.. yet.&nbsp;</p><p><br></p><h2>Know a Secret Canadian?</h2><p><br></p><p>Tell us about the Canadians you think the world should know about.</p><br><p>Subscribe to<strong> </strong><em>Secret Canadians</em><strong> </strong>and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><p><br></p><h2>Follow Us</h2><ul><li><strong>Instagram:</strong> @SecretCanadians</li><li><strong>TikTok:</strong> @SecretCanadians</li><li><strong>Threads:</strong> @SecretCanadians</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does the city of Toronto, a book blog, and a platform now translated into dozens of languages have in common? For Alessandra Ferreri, <strong>Head of Content</strong> for <strong>Wattpad</strong>, they all led to the same place.</p><br><p>In this episode of <strong>Secret Canadians</strong>, Alessandra takes us from waitressing while figuring out her career, to publishing, to an indie press in Toronto and eventually to an application for a new platform called <strong>Wattpad</strong>. She shares what it was like starting as a community engagement specialist and building her way up to Head of Content over ten years, watching the platform evolve from a niche writing community into a place where the next bestseller (and the next movie franchise) often shows up years before publishers or Hollywood catch on.</p><br><p>Alessandra explains how her team spots trends before they have names, from the rise of "new adult" fiction to the current roman-tasy boom, and what it actually takes to turn a Wattpad story into a film or TV deal.&nbsp;</p><br><p>Plus, the great Canadian Caesar-versus-Bloody-Mary debate, her love letter to Toronto, and the Wattpad statistic that might genuinely surprise you.</p><br><p><strong>In this episode we discuss:</strong></p><ul><li>Alessandra's path from book blogging to publishing and eventually Wattpad</li><li>How a Toronto-built platform became a global storytelling phenomenon</li><li>Spotting trends (like new adult fiction and roman-tasy)&nbsp; before the industry catches up</li><li>What it actually takes for a Wattpad story to become a movie or TV show</li><li>Wattpad's approach to AI, and where she draws the line between tool and replacement</li><li>Why alternative, unconventional spaces matter for democratizing storytelling</li><li>The scale of Wattpad's global reach, by the numbers</li><li>Alessandra's favourite Canadian foods, cities, and artists</li><li><br></li><li>Her advice for anyone chasing an unconventional creative path</li></ul><p><br></p><h2>Host</h2><p>Hosted by award-winning journalist Takara Small, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you've never heard of.. yet.&nbsp;</p><p><br></p><h2>Know a Secret Canadian?</h2><p><br></p><p>Tell us about the Canadians you think the world should know about.</p><br><p>Subscribe to<strong> </strong><em>Secret Canadians</em><strong> </strong>and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><p><br></p><h2>Follow Us</h2><ul><li><strong>Instagram:</strong> @SecretCanadians</li><li><strong>TikTok:</strong> @SecretCanadians</li><li><strong>Threads:</strong> @SecretCanadians</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Meet Aurora James</title>
			<itunes:title>Meet Aurora James</itunes:title>
			<pubDate>Fri, 28 Aug 2026 10:01:00 GMT</pubDate>
			<itunes:duration>27:41</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/6a9085287ee847ae7298706e/e/6a90882e3c34c5ade98491a0/media.mp3" length="26589309" type="audio/mpeg"/>
			<guid isPermaLink="false">6a90882e3c34c5ade98491a0</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/secret-canadians/episodes/6a90882e3c34c5ade98491a0</link>
			<acast:episodeId>6a90882e3c34c5ade98491a0</acast:episodeId>
			<acast:showId>6a9085287ee847ae7298706e</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmRbkUlg2iR8fDtnl1O71B2N8B7jZZH+7YdsHlGFxMJ/JB5ewwSWwnDfITsERRlXnRPdjbJm7d4qQ2rUK1Oh2E65gYDhVAjVZ14DHwOhC8Pz9i+jargxr+Z+jVE9yJC778zhTQHU6gZEVV13nQX7pAdNB4u1MbNygBgy4VtStsTGZDTm4svZmzStw+pmjnI3CvA76hIEiLp8NEnKQ9EwXQy/gMP6mWGlCtaLL3Z+/WVAP2N0cmKOTnIWmAOV/3/HjMNoXRq7LjWQH/9F2PGSCdqVoIpqRKy/h6hAwknOiFUgIBZekpzmUTFaf6NpA7TRQICv6SIcXA7GAYUpSPDzinM0=]]></acast:settings>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6a9085287ee847ae7298706e/1788280745722-7e9e2dac-ceea-4e26-8175-59972582da2c.jpeg"/>
			<description><![CDATA[<p>What does a $70 market stall, a pair of shoes, and a viral Instagram post have in common? For Aurora James, they became the beginnings of two very different movements.</p><br><p>In this episode of <strong><em>Secret Canadians</em></strong>, Aurora takes us from her childhood in Toronto to New York's fashion scene, where she discovered traditional African footwear and built <strong>Brother Vellies</strong> from the ground up. She shares what it was like convincing customers that African craftsmanship belonged in the luxury conversation—and the unexpected assumptions she encountered along the way.</p><br><p>Then, in 2020, a note in her phone became the <strong>15 Percent Pledge</strong>, a movement that challenged some of North America's biggest retailers to rethink who gets space on their shelves. Aurora explains what happened after she posted the idea online, how quickly it grew, and what it means to fight for that space when the political and business landscape has changed.</p><br><p>Plus, the story behind <strong>Alexandria Ocasio-Cortez</strong>'s "Tax the Rich" Met Gala dress, the Canadian name that almost became Nunavut, and Aurora's <em>strong</em> feelings about Guelph.</p><br><p>In this episode we discuss:&nbsp;</p><br><p><br></p><ul><li><em>Aurora's journey from Toronto to New York and into fashion</em></li></ul><p><br></p><p><br></p><ul><li><em>The unlikely origin story of Brother Vellies</em></li></ul><p><br></p><p><br></p><ul><li><em>Why African craftsmanship challenged Western ideas of luxury</em></li></ul><p><br></p><p><br></p><ul><li><em>How the 15 Percent Pledge went from a phone note to a movement</em></li></ul><p><br></p><p><br></p><ul><li><em>The impact of the backlash against DEI on Aurora's work</em></li></ul><p><br></p><p><br></p><ul><li><em>How being Canadian shaped Aurora's perspective on race and identity</em></li></ul><p><br></p><p><br></p><ul><li><em>The story behind Alexandria Ocasio-Cortez's "Tax the Rich" Met Gala dress</em></li></ul><p><br></p><p><br></p><ul><li><em>Aurora's favourite Canadian cities, foods and artists</em></li></ul><p><br></p><p><br></p><ul><li><em>Her advice for entrepreneurs building businesses from the ground up</em></li></ul><p><br></p><p><br></p><h2>Host </h2><p>Hosted by award-winning journalist <strong>Takara Small</strong>, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you've never heard of... yet.</p><br><p><br></p><h2>Know a Secret Canadian? </h2><p>Tell us about the Canadians you think the world should know about.</p><p>Subscribe to <strong><em>Secret Canadians</em></strong> and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><br><p><br></p><h2>Follow Us </h2><p>Instagram: @SecretCanadians</p><p>TikTok: @SecretCanadians</p><p>Threads: @SecretCanadians</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does a $70 market stall, a pair of shoes, and a viral Instagram post have in common? For Aurora James, they became the beginnings of two very different movements.</p><br><p>In this episode of <strong><em>Secret Canadians</em></strong>, Aurora takes us from her childhood in Toronto to New York's fashion scene, where she discovered traditional African footwear and built <strong>Brother Vellies</strong> from the ground up. She shares what it was like convincing customers that African craftsmanship belonged in the luxury conversation—and the unexpected assumptions she encountered along the way.</p><br><p>Then, in 2020, a note in her phone became the <strong>15 Percent Pledge</strong>, a movement that challenged some of North America's biggest retailers to rethink who gets space on their shelves. Aurora explains what happened after she posted the idea online, how quickly it grew, and what it means to fight for that space when the political and business landscape has changed.</p><br><p>Plus, the story behind <strong>Alexandria Ocasio-Cortez</strong>'s "Tax the Rich" Met Gala dress, the Canadian name that almost became Nunavut, and Aurora's <em>strong</em> feelings about Guelph.</p><br><p>In this episode we discuss:&nbsp;</p><br><p><br></p><ul><li><em>Aurora's journey from Toronto to New York and into fashion</em></li></ul><p><br></p><p><br></p><ul><li><em>The unlikely origin story of Brother Vellies</em></li></ul><p><br></p><p><br></p><ul><li><em>Why African craftsmanship challenged Western ideas of luxury</em></li></ul><p><br></p><p><br></p><ul><li><em>How the 15 Percent Pledge went from a phone note to a movement</em></li></ul><p><br></p><p><br></p><ul><li><em>The impact of the backlash against DEI on Aurora's work</em></li></ul><p><br></p><p><br></p><ul><li><em>How being Canadian shaped Aurora's perspective on race and identity</em></li></ul><p><br></p><p><br></p><ul><li><em>The story behind Alexandria Ocasio-Cortez's "Tax the Rich" Met Gala dress</em></li></ul><p><br></p><p><br></p><ul><li><em>Aurora's favourite Canadian cities, foods and artists</em></li></ul><p><br></p><p><br></p><ul><li><em>Her advice for entrepreneurs building businesses from the ground up</em></li></ul><p><br></p><p><br></p><h2>Host </h2><p>Hosted by award-winning journalist <strong>Takara Small</strong>, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you've never heard of... yet.</p><br><p><br></p><h2>Know a Secret Canadian? </h2><p>Tell us about the Canadians you think the world should know about.</p><p>Subscribe to <strong><em>Secret Canadians</em></strong> and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><br><p><br></p><h2>Follow Us </h2><p>Instagram: @SecretCanadians</p><p>TikTok: @SecretCanadians</p><p>Threads: @SecretCanadians</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Introducing: Secret Canadians</title>
			<itunes:title>Introducing: Secret Canadians</itunes:title>
			<pubDate>Fri, 28 Aug 2026 10:00:00 GMT</pubDate>
			<itunes:duration>1:10</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/6a9085287ee847ae7298706e/e/6a90857a3c34c5ade983b6d8/media.mp3" length="1133923" type="audio/mpeg"/>
			<guid isPermaLink="false">6a90857a3c34c5ade983b6d8</guid>
			<itunes:explicit>false</itunes:explicit>
			<link>https://shows.acast.com/secret-canadians/episodes/6a90857a3c34c5ade983b6d8</link>
			<acast:episodeId>6a90857a3c34c5ade983b6d8</acast:episodeId>
			<acast:showId>6a9085287ee847ae7298706e</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmRbkUlg2iR8fDtnl1O71B2N8B7jZZH+7YdsHlGFxMJ/JB5ewwSWwnDfITsERRlXnRPdjbJm7d4qQ2rUK1Oh2E65gYDhVAjVZ14DHwOhC8Pz9i+jargxr+Z+jVE9yJC778zhTQHU6gZEVV13nQX7pAdNB4u1MbNygBgy4VtStsTGZDTm4svZmzStw+pmjnI3CvA76hIEiLp8NEnKQ9EwXQy/gMP6mWGlCtaLL3Z+/WVAPCk8TJ0rNUuPL693u1WEpoDCYQBYgzwPbheeiUH2WW01Q+yc6If/Ta4zpSbdkhQHUOrfPv5hqKayJPRqjYaEKK9LE74F9sHF8HltrXYRJ7RE=]]></acast:settings>
			<itunes:episodeType>trailer</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/6a9085287ee847ae7298706e/1787856182728-2a03259c-ccba-493a-87ab-d34de37d67bc.jpeg"/>
			<description><![CDATA[<p>Canada is roughly 1 per cent of the world's population. Yet Canadians keep showing up at the center of the world's biggest industries, startups, cultural moments, and movements.</p><br><p>Canadians are more important, powerful and innovative than the world gives them credit for…you just didn't know it.</p><br><p>From the head of fashion labels to Fortune 500 tech companies and everything in between, <em>Secret Canadians</em> uncovers the Canadians behind the ideas and stories shaping the world.&nbsp;</p><br><p>So, why is it that so many Canadians decide to build abroad, can’t return home (despite wanting to) to create the next big thing and how has current politics changed everything.&nbsp;</p><p><br></p><h2>Host</h2><p>Hosted by award-winning journalist Takara Small, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you've never heard of.. yet.&nbsp;</p><p><br></p><h2>Know a Secret Canadian?</h2><p><br></p><p>Tell us about the Canadians you think the world should know about.</p><br><p>Subscribe to<strong> </strong><em>Secret Canadians</em><strong> </strong>and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><p><br></p><h2>Follow Us</h2><ul><li><strong>Instagram:</strong> @SecretCanadians</li><li><strong>TikTok:</strong> @SecretCanadians</li><li><strong>Threads:</strong> @SecretCanadians</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Canada is roughly 1 per cent of the world's population. Yet Canadians keep showing up at the center of the world's biggest industries, startups, cultural moments, and movements.</p><br><p>Canadians are more important, powerful and innovative than the world gives them credit for…you just didn't know it.</p><br><p>From the head of fashion labels to Fortune 500 tech companies and everything in between, <em>Secret Canadians</em> uncovers the Canadians behind the ideas and stories shaping the world.&nbsp;</p><br><p>So, why is it that so many Canadians decide to build abroad, can’t return home (despite wanting to) to create the next big thing and how has current politics changed everything.&nbsp;</p><p><br></p><h2>Host</h2><p>Hosted by award-winning journalist Takara Small, <em>Secret Canadians</em> uncovers the Canadians behind the stories you thought you knew and introduces you to the ones you've never heard of.. yet.&nbsp;</p><p><br></p><h2>Know a Secret Canadian?</h2><p><br></p><p>Tell us about the Canadians you think the world should know about.</p><br><p>Subscribe to<strong> </strong><em>Secret Canadians</em><strong> </strong>and follow along as we uncover the people proving that you don't have to come from a big country to have a big impact.</p><p><br></p><h2>Follow Us</h2><ul><li><strong>Instagram:</strong> @SecretCanadians</li><li><strong>TikTok:</strong> @SecretCanadians</li><li><strong>Threads:</strong> @SecretCanadians</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
    	<itunes:category text="Society &amp; Culture"/>
    </channel>
</rss>
