Want to learn more about selling on Amazon UK, or do you have any queries regarding selling internationally on Amazon⁉ Then check out these crucial blogs:  

Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In part 2 of SellerSpeak with Prabhat Shah, Prabhat, and our Product Evangelist Riya Mittal discusses Amazon EU to help you understand the various Amazon marketplaces in Europe. For example, you must be wondering if there is an Amazon Seller Central for EU, or what is Amazon European Fulfillment Network / Pan-European FBA, or even how Brexit is going to affect Amazon FBA UK. We have all the answers right here!✨

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https://www.sellerapp.com/blog/amazon-product-category-targeting-strategies/

In a competitive online marketplace like Amazon, advertising to the ideal customer is paramount.  That’s why sellers need to look beyond keyword targeting and tap into Amazon’s product targeting features for sponsored product ads. With the holidays around the corner, it’s the perfect time to revisit your Amazon PPC campaigns and fine-tune your targeting strategies to reach exactly the audience you want. Wondering how?   

E-commerce veteran and founder of Online Seller UK, Prabhat Shah is here to explain the top product targeting strategies used by sellers around the world. Learn how to Identify and harvest positive ASINs, gain insights into the best bidding strategies, and optimize your Amazon PPC campaigns with this product targeting masterclass!

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👉https://l.sellerapp.com/ppcexpert 

In the post-pandemic retail landscape, building a robust supply chain offers a competitive edge to Amazon sellers. The retail industry is undergoing an undeniable transformation. COVID-19 has catapulted e-commerce center stage, with online marketplaces taking over brick-and-mortar stores. While a few sellers were able to cope up with the changing demand, a few of them were not able to do what should be done to avoid this from happening.   

In our latest SellerSPEAK session, we have Francois Jaffres, the Director of Business Development at Noviland. This supply chain management company is disrupting the traditional international supply chain through technology and customer-centric innovations. Francois has helped e-commerce sellers to develop streamlined processes for international sourcing & logistics management.

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https://www.sellerapp.com/blog/best-amazon-selling-tips/

Start your successful Amazon seller journey by learning how to sell on Amazon the right way with Dan Ashburn!  

👉Supercharge your Amazon Business With SellerApp - 

https://www.sellerapp.com/

Sign up today!

Hey everyone! Welcome back to SellerSpeak -  our series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode of SellerSpeak, we have a special treat for everyone who is planning to sell on Amazon and who are already started their Amazon business! Dan Ashburn from Titan network joins Riya Mittal, our Product Evangelist to tell you everything you need to know about how to sell on Amazon. Dan talks about finding the right product to sell on Amazon, Amazon FBA vs FBM, Amazon listing optimization and PPC, and more. Basically, everything that you should be aware of to become a successful Amazon seller!

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 👉https://l.sellerapp.com/ppcexpert

Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Paul Baron, founder of Chat Marketing University and The Chat Agency joins Riya Mittal, our Product Evangelist to discuss everything you need to know about Nano-influencers on Amazon and how influencer marketing can give your Amazon FBA business a substantial boost! Paul also talks about the importance of chatbots and how it aids in marketing automation.

Paul Baron is a million-dollar Amazon seller, Amazing.com instructor, ASM5 student, and a sought-after expert consultant on Chatbot Marketing Automation. His brands have received consulting from Shark Tank’s Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs. As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies that leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers. His new company, The Chat Agency, offers full-service chat marketing services including his proprietary nano-influencer framework.

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http://go.payability.com/SellerApp

Let’s learn about Amazon RoAS and managing your Amazon profits in this definitive Amazon financing guide with Payability!

Try SellerApp’s FREE Amazon ACoS Calculator tool

Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Alex Sklar from Payability discusses the Return of Ad Spend (RoAS) on Amazon as well as Amazon seller financing. Alex talks in detail about how to remain profitable on Amazon, the ideal RoAS, how to calculate your ideal RoAS, and what to do when your RoAS drops.

Video highlights:

• Introduction
• About the speaker
• What are the steps involved in making an Amazon Seller Profitable quicker and how does Payability help? 
• What is the ideal ROAS for a product and how do you calculate it?
• Since there are a lot of costs involved such as the cost of goods, Amazon fees, and advertising, usually sellers are left with little to no money to restock. Amazon has a cash buffer for 15 days, how does Payability help in that situation?
• We have seen Seller whose ROAS has dropped even when they made no changes to the product or campaign? What do you suggest? 

About the speaker: 

At Payability, Alex focuses on connecting marketplaces, solution providers, and other industry partners to Payability's financing and accelerated payout solutions. With over 10+ years of experience in finance and accounting and 7+ years in financial technology and product development, Alex is a regular guest speaker to business communities about SMB and eCommerce finance. Having founded several businesses in his past, he especially enjoys speaking to other founders and entrepreneurs. Outside of work Alex enjoys fishing, bird watching, and playing golf.

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Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Mac Schlesinger joins our Product Evangelist Riya Mittal to give you an extensive rundown of creating well-optimized product listings for your Amazon business. This includes the importance of keywords, Amazon product listing guidelines, Amazon backend keywords, Amazon product title & image optimization, and more. 

👉Watch the whole video! Hit the like button & subscribe to SellerApp!👈

Key Takeaways

• Introduction
• Who is Mac Schlesinger
• The biggest mistakes sellers make while optimizing their listing
• Key metrics that one should keep in mind when optimizing listings
• How often should one review their listings?
• How to improve product listings?
• Importance of keywords
• Choosing the perfect keyword
• Tips for selecting the best amazon backend keywords
• Pros and cons of having both FBA and FBM listings
• Importance of image description
• Optimizing product images & videos
• Bonus tips and tricks

So, let’s get started! Share your thoughts and opinions in the comment section below👇

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Amazon is an ultra-competitive marketplace where a single penny can make the difference and close a sale. As more sellers enter the burgeoning e-commerce landscape, there’s a constant tug-of-war to undercut the competition. Product prices seem to change in the blink of an eye. That’s where Amazon repricer tools come into the picture. They let sellers automate price changes, allowing them to effectively compete for the Buy Box on Amazon. However, Amazon repricer tools are only one part of the story.

Timestamps 

• Introduction
• Significance of repricing tools for PL and 3P sellers
• How often should you be monitoring their competition
• Revenue growth seen using repricing
• How to earn the buy box
• Factors to keep in mind while repricing
• Is Amazon free repricer tool effective?
• How is Eva.guru different
• Free discount code
• Advice on Selling on Amazon

E-commerce veteran and Co-founder of Eva, Hai Mag, is here to talk about the top repricing strategies that sellers deploy to win the price wars. Whether you’re a retail arbitrage or private label seller, today’s session is designed to give you an iron grip over the Amazon Buy Box. It’s one you don’t want to miss

Watch till the end to also get a special offer from Eva: https://eva.guru

Use the code Sellerapp to get $30 off! 

Eva is one of the best repricer tools in the market and is guaranteed to help you outsmart the competition and drive sales. 

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Check out more spectacular SellerSpeak sessions here:

Hey everyone! Welcome back to SellerSpeak with Norman Farrar part 2. In this episode, eCommerce expert Norman Farrar lends more valuable insights and information on Amazon Posts. In part 1, Norman answered some common Seller queries regarding Amazon Posts, such as what are Amazon Posts, how to create Amazon Posts, and the different types of Amazon Posts available to you.

In part 2, Norman elaborates on Amazon Posts tracking, Amazon Posts best practices & guidelines & how to gain more impressions and increase conversions on Amazon using Posts.

These are the key takeaways:

1. How to Optimize Amazon Posts?
2. How to track Amazon Posts?
3. How to gain more impressions with the help of Amazon Posts?

• Introduction
• Content for Amazon Posts
• Image Ideas
• Optimize your Amazon Posts
• What's New in Posts
• What are Downloadable Reports?
• Build Followers using Amazon Posts
• Repost using Posts
• Posts for Q4 Selling

Amazon Posts is a new social media platform experience on Amazon focused on brand shopping. In the words of Amazon, “Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories.” Essentially, Amazon Posts is Amazon’s latest attempt to blend the benefits of social media into their marketplace. The advantage Amazon posts has over other social media platforms is that you will be able to share more brand-focused content in a platform built for eCommerce. 

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Learn everything you need to know about Amazon Posts and how to use Amazon Posts to increase conversions with Norman Farrar!

Check out more spectacular SellerSpeak sessions here:

Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In the episode, eCommerce expert Norman Farrar lends valuable insights and information on Amazon Posts - Norman answers some common Seller queries regarding Amazon Posts, such as: 

Where do Amazon Posts go? 

How to use Amazon Posts?

How to increase conversions on Amazon with the aid of Amazon Posts?

Key Takeaways:

• Introduction
• Who is The Beard Guy
• Introduction to Amazon Posts
• Amazon Posts and Brand Registry
• Instagram for your products?
• Amazon Posts and Organic Ranking
• What are Amazon Posts
• Why Amazon Posts
• How Amazon Posts Work
• Are you eligible for Amazon Posts?
• How to create a post
• Types of Amazon Posts

Amazon Posts is a new social media platform experience on Amazon focused on brand shopping. In the words of Amazon, “Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories.” Essentially, Amazon Posts is Amazon’s latest attempt to blend the benefits of social media into their marketplace. The advantage Amazon posts has over other social media platforms is that you will be able to share more brand-focused content in a platform built for eCommerce. 

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Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Jon Elder tackles a query that we come across often: how can I sell my Amazon seller account? 

There are a few things you should know about before deciding to sell your Amazon FBA business. In this episode of sellerspeak, we discuss everything you should know - including the importance of branding on Amazon, setting up a LLC (Limited Liability Company) on Amazon, Amazon FBA product selection, Amazon A+ content, and more. 

Key Takeaways:

• Introduction
• Jon's Amazon Journey
• Checklist from DAY 1
• How to set up LLC
• How Global Selling works
• Product Selection on Amazon
• How does EBC help to sell your Amazon FBA Business
• Variation products and split revenue
• Maintaining Amazon FBA Business
• AI technology vs employees
• Hidden FBA Account benefits
• How not to overspend on payrolls
• To eliminate the competition or to make a profit (Michel Scott Edition)
• Common mistakes seller make
• Staring your business with $1000
• Checklist for buying Amazon FBA Business

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https://calendly.com/sellerappinc/demo

One of our EXPERTS will reach out to you!

Amazon Prime Day 2020 is almost here! Learn the best Amazon PPC strategies to win this Prime Day with Florian Nottorf!

Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Florian Nottorf talks about the best Amazon PPC Strategies that will help you win Amazon Prime Day 2020. We discuss all the important aspects of Amazon PPC Sponsored Ad Campaigns, like the importance of a structured campaign, Amazon product attribute targeting, PPC bid management, negative keywords, and more. 

Amazon PPC (also known as Sponsored Products) is a well-known advertising platform to help sellers amplify their product sales online. Pay-per-click (PPC) advertising is a method where an advertiser pays only for the advertisement that a potential buyer clicks and views the product. Amazon PPC is a great business solution for sellers who are looking to boost sales of their product listing by increasing its visibility. You can start an automatic campaign if you are a beginner seller and want Amazon to take care of everything. Or if you want to target your campaign precisely without wasting any money, you can conduct a manual PPC campaign. 

Overview:

• Introduction
• SEO before PPC
• How to start an effective PPC campaign
• Auto vs Manual Campaigns
• Seasonal Keywords
• Product Attribute Targeting
• Calculating the right bids
• Should you bid on your own brand
• Placement Multiplier
• Negative Keywords
• Prime Day Strategies

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Today, we talk about the Importance of Amazon global selling & the trends in eCommerce with Ben Stein!

Hey everyone! Welcome back to SellerSpeak -  our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! Today, Ben Stein from Payoneer discusses the Importance of Amazon global selling & the trends in eCommerce. He talks about Amazon global store, Amazon global selling, latest Amazon product trends & search trends, maintaining cash flow on Amazon & more. 

Global cash transactions made easy with Payoneer: https://bit.ly/3cSE6d3

Check out our SellerSpeak playlist & watch our SellerSpeak sessions! : https://www.youtube.com/playlist?list=PLhVjOUtIrKWUwQdFceiVXoM7h2CrLc9jB

Timestamps

• Introduction
• Selling on global Amazon marketplaces
• E-Commerce Trends
• Importance of cash to your business

When it comes to scaling your eCommerce or online business, very few sellers prefer expanding beyond their countries. This is probably because selling in any foreign country can be intimidating. By selling only in your native country, you are limiting your sales to a great extent. Amazon has taken efforts to help sellers in moving to the international markets, perhaps because a majority of Amazon sellers stick only to their home countries.

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Wondering How to buy UPC barcodes for your Amazon business? How to get free UPC code for Amazon? What are Amazon’s UPC code requirements? Get the answers to these questions in this episode of SellerSpeak!

Let us help you save money on UPC Barcodes! 

Link for Special Discounts for SellerApp Family : https://www.barcodestalk.com/bar-code-number

Hey everyone! Welcome back to SellerSpeak - our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! Today, Jonathan Gould is here to tell us everything that we should know about buying and using Amazon UPC barcodes. Jonathan is going to talk about crucial topics that many sellers may have queries about, like what is a UPC barcode, the importance of UPC codes on Amazon, and how to buy/get a free UPC barcode for your Amazon FBA/FBM business, and more. Keep watching till the end, you wouldn’t want to miss out on any part of this spectacular session! 

Timestamp - Key takeaways

• Introduction
• What is UPC Barcode
• How Do UPC Work
• Selling On Amazon Without UPC
• Cost of Barcodes
• Barcode Delivery Time
• Why BarcodesTalk
• Buying vs Renting Barcodes
• GS1 vs BarcodesTalk
• Q&A
• Amazon's New Policy On Barcodes
• Contact Information

Amazon UPC code is basically a unique code assigned to each product on the Amazon marketplace. The duty of a UPC code is to distinguish between one product from the millions of other products already existing in online marketplaces like Amazon. UPC codes make it easy to identify individual products sold on Amazon across the globe. Essentially, it is Amazon’s system to separate each product in its database. These codes work in the same way as the barcodes you are familiar with in your local brick-and-mortar stores. They are unique to each product, and a simple scan will tell you what the product is, along with other crucial information about the product.

Are you excited? 

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Key takeaways:  

1. How do I protect my brand? 
2. How do I enroll for the brand registry?
3. Should I register a trademark immediately when I start selling on Amazon?
4.  A global trademark for international sellers  
5. Why do you think some trademarks get rejected and how do you avoid that?
6. Are Multiple trademarks possible, how to add them to the brand registry?

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In this SellerSPEAK episode, we have Patricia Minatti with us to tell us everything a seller should know about Amazon SEO. She is the CEO and founder of Beonne Amazon Consulting who has helped many Amazon businesses to scale and increase their sales.

Key takeaways from the video:

- Introduction 

- What is Amazon SEO and how is it different from Google SEO

-How to rank organically higher on Amazon

- Amazon A9 ranking factors in 2020

-Top SEO strategies to balance keyword classifications

-How important is keyword density in Amazon SEO

-What is keyword clustering and the best ways to find potential keyword clusters for improved ranking 

-What makes a great Amazon product listing

-Things that seller shouldn't forget before diving into Amazon Search Engine Optimization

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Amazon is the most popular eCommerce platform in the world right now. One of the reasons behind Amazon’s success is that they cater to both customers and sellers. Benefits like Amazon Prime, Amazon A-Z claims, one-day delivery is attracting more and more customers, and additional benefits like Fulfillment by Amazon (Amazon FBA), seller fulfilled prime, and availability of various business models like Private Labeling, Retail Arbitrage, Dropshipping are attracting individual sellers and businesses. Especially in the current climate, many businesses in the UK are looking to start and scale their online presence, and since Amazon UK is much less competitive than the US marketplace, there are great opportunities to boost your business.  

Key Takeaways:  

1.  Introduction  (Sell on Amazon UK)
2. Selling on Amazon UK vs Amazon US, most popular product categories on Amazon UK 
3. Amazon UK seller fees and overall cost of selling 
4. What Amazon UK seller should know before selling on other European marketplaces (Amazon EU)Supporting other currencies and cross-border payment.
5. Most profitable business models for Amazon UK
6. Private labeling and importing products from suppliers internationally
7. Information on VAT
8. Most popular dates and holidays of Amazon UK
9. Future of Amazon

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Emily along with Elevate Growth Group helps sales-focused brands who want to build a thriving Amazon business that wants to become an industry leader and a household name. Let’s get some actionable tips to boost sales from her experience.   

A quick peek into the video:   

• A brief introduction about Elevate Growth Group 
• How can multichannel brands get started on Amazon without risking their other sales channels 
• Emily’s methodology in creating effective product listings that align with the brand person
• Key strategies to boost your conversion rate  
• How to strike a balance between the number of impressions that you will need to reach your target sales and the target ACoS  
• Strategies to achieve a high ROAS (Return on Advertising Spend) 
• Emily’s take on A/B testing - Her quick tip for sellers to succeed on Amazon  

Subscribe to our channel for more great content - https://bit.ly/sellerapp-youtube

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Ryan is the founder of Quiverr, a leader in Amazon marketplace optimization. He helped brands in driving their sales and profits on Amazon. Over the past few years, his Amazon business gave birth to different brands and sold a variety of products such as books, toys, beauty products, tech products, and many more. His firm was awarded a Platinum Seller Status. So, let’s learn a thing or two from his extensive experience!  

From this video, you’ll learn:  

• 5 common mistakes sellers make while starting with Amazon Advertising 
• How should mature businesses scale up their advertising strategies to increase their ROI? 
• Amazon PPC tips and hacks for sellers 
• How to reduce your Amazon ACoS 
• How to use Amazon Advertising Attribution to your advantage 
• Expert’s advice for Amazon private label sellers

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Cross-border eCommerce has gained huge momentum recently. It isn’t something new, but the rate at which customers are adopting it is quite astonishing. So, for brands and eCommerce sellers, this opens up new markets to expand and new opportunities to scale their business.    

This week we have Kavish Ahuja from #Payoneer to join us on our SellerSpeak session. Kavish works as a Business Development Manager with cross-border eCommerce sellers, enabling them to use Payoneer’s global payment solution. He has worked with Payoneer's key accounts globally, solving their payment pain points & helping them grow their eCommerce businesses through Payoneer's innovative payment solutions.   👉 Visit Payoneer: http://tracking.payoneer.com/SH2UN ( $125 Bonus)  Watch the video as Kavish and Ankitha discuss cross-border Amazon selling. 

From this episode, you’ll learn:  - 

• How cross-border ecommerce will take interesting turns in the upcoming years 
• Things to keep in mind while choosing a secure platform 
• Why is it important to have a unified platform for all of your cross-border payment needs 
• What is Payoneer and what are the solutions they offer 
• How automation plays a prominent role in optimizing the payment process 
• How  Payoneer helps sellers pay suppliers, contractors, and business partners 
• What are the advantages of online payment over other payment solutions  

Subscribe to our channel for more great content! - https://bit.ly/sellerapp-youtube 

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In our latest podcast, learn about the importance of Amazon seller feedback and product reviews in detail. Join Ankitha Nagraj, as she interviews our guest Liz Fickenscher from eComengine on #SellerSPEAK. Liz Fickenscher works as Industry Liaison for eComengine, she contributed to FeedbackFive, a reputation management tool and several other tools for Amazon sellers.   

A customer review or product review is entirely about the product, while seller feedback is a social proof for your business. Once you launch your business, it’s time to boost your Amazon seller feedback rating. So, how do you go about it? listen to this webinar to find out!  

Topics discussed:  

• Difference between Amazon seller feedback and customer review 
• What are the situations where a seller can get negative feedback 
• Consequences of drop in seller feedback 
• At what percent (order defect rate) ODR can a seller find themselves in trouble? 
• Potential downsides to receiving negative reviews 
• Importance of tracking reviews online  

Amazon review checker or review analyzer is important for your business to track your reviews. Because customer reviews are paramount for e-commerce sellers.

Subscribe to our youtube channel - https://bit.ly/sellerapp-youtube

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One of our EXPERTS will reach out to you!  SellerApp is back with another webinar for you. This time, Ankitha will take you through Amazon Sponsored Brand Video ads. We will explain what Sponsored Brand Video ads are, the differences between Sponsored Brand Video ads and video ads, the advantages of Sponsored Brand Video ads, how to create a Sponsored Brand Video ads yourselves, and how to analyze Sponsored Brand advertising report.    

In this webinar, we are going to cover:   

• What are Sponsored Brand Video ads? 
• Differences between video ads and Sponsored Brand Video ads 
• Advantages of Sponsored Brand Video ads 
• Sponsored Brand Video ad placements 
• Sponsored Brand Video ads guidelines 
• How to avoid rejection during ad moderation 
• How to create Sponsored Brand Video ads 
• Advertising report analysis  

This powerful new ad format allows you to use the power of video content alongside regular advertisements. Video is a powerful medium that captures the attention of viewers and engages them, much better than other forms of advertising. There are many beneficial reasons to use Sponsored Brand Video ads. It will allow you to stand out from the rest of the product listings. These ads are quite easy to set up, and you can target relevant customers better with this type of Amazon Sponsored Brand ad. Amazon Sponsored Brand ads can immediately grab a potential customer’s attention while they are searching for products, which makes it a great strategy to increase your click-through rates.   

So, let’s go ahead and watch the video to know more about Amazon Sponsored Brand Video Ads.

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Amazon collects data on almost everything on their site. Discovering this data will help in improving your sales on the platform. Amazon also provides data on its advertising platform, in the form of reports. In today’s webinar, SellerApp is going to bring to you an in-depth analysis of Amazon advertising reports and will guide you on how to read these advertising reports as well, so that you can optimize your advertising campaigns further.  

Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.   

Advertising reports are crucial for the success of your PPC campaigns. To make proper optimizations in your advertising campaigns, you will need to pull together all the data you need. Data in Amazon is fragmented into different reports, so you will need to know how to gather data from Amazon’s advertising reports and compile it into a meaningful summation. This will aid in developing your advertising strategy on Amazon, and optimizing your sponsored ad campaign as well.  

With that in mind, we are going to explain how to analyze Amazon advertising reports which can be found in Amazon Seller Central. Our podcast will explain each insight that can be found in the advertising reports, and the main metrics to consider such as customer search terms, impressions, click-through-rates, etc.  

From this Podcast, you will learn: 

•  Types of reports 
• Downloading advertising reports 
• Interpreting advertising reports 
• Goal setting
• Insights and Optimization

Need a little help with your Amazon PPC management? SellerApp software help you make the best of your time and money when it comes to Amazon Pay Per Click(PPC) Campaign. 

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Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.  

Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.   

Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS. 

With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.  

From this video, you’ll learn: 

• The importance of strategizing your PPC bidding 
• Types of PPC campaigns available on Amazon 
• So, what are some of the best PPC bidding strategies on Amazon? 
• How to align your Amazon PPC bidding strategies with your goals?
• How to use manual keyword campaigns for better visibility and efficiency? 
• How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns
• Additional tips to lower your ACoS with dynamic bidding strategies

#AmazonPPC #AmazonBidding #SellerApp #Strategies

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COVID-19 has had a huge impact on eCommerce. The situation is ever-changing, but SellerApp is dedicated to aid Amazon sellers and vendors during these difficult times. Last week, we organized part 1 of our two-part keyword research and optimization webinar. In part 1, we discussed Amazon Keyword Research in 2020, the importance of keyword research, how to do keyword research for your product listing, and so on. 

This week, we are back with part 2 of the keyword research and optimization webinar. We are going to take a deep look into everything you need to know about optimizing your keywords, including keyword targeting, URL slug, keyword clustering, and so on. The webinar will be live on Apr 29, 2020, 12 PM EST (US and Canada), or 9 AM PST. 

Resources Mentioned On the Episode:

- Amazon PPC Keyword Research Tool by SellerApp

 Topics covered: 

• Different types of keywords, and the importance of targeting the right keywords 
• What is a URL slug, and why does resolution and quality matter in your product images  
• The importance of keyword density and keyword clustering 
• Defining your product title, bullet points, and description  
• Long-tail keywords - things to know 
• Keyword indexing, and how to check your keywords’ indexing status 
• SellerApp Keyword Tracker Tool, and our managed services

Amazon Keyword Research Part 1 - https://youtu.be/rhUN2nZkt2M

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SellerApp is dedicated to helping sellers in these uncertain times. You can contact us for any Amazon related help. Drop us a line - support@sellerapp.com  

While the situation is ever changing, it is clear that COVID-19 will have a significant impact on Amazon sellers and vendors. One needs to consider several things when evaluating investment holdings through the current recessionary period.  

Today, we have Sunitha Sundaran, Customer Success Manager @ SellerApp doing a live webinar on Amazon Advertising strategies.  

Time: Apr 17, 2020 5:00 PM Eastern Time (US and Canada) 

Discussion Topics:  

• Trends Observed Across store owners 
• Category-based Trends 
• Changes in Consumer Behaviour  
• Amazon PPC Strategies 
• Amazon Advertising Trends (developing strategy for the current situation)  
• Campaign Planning & Structuring 
• Adjustments to One’s Budget, as well as bidding habits 
• How to prioritize products to adjust the advertising strategy   

As we see this crisis comes and goes, we can identify the trends that will be strengthened as a result of these changes.    SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of eCommerce platforms for extracting meaningful insights for online sellers worldwide. Visit our website and sign up for a free trial - https://www.sellerapp.com

Check out Recorded Video here : https://youtu.be/nsbDXpjTEis

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Discussion Topics:  

1. Industry trends since the advent of COVID - 19. 
2. Impact of COVID-19 on Amazon business. 
3. How to increase the chances of your item being discovered by shoppers. 
4. How to build your brand, or increase establishment of your existing brand. 
5. How to provide great customer experience, and ensure great customer reviews.

👉 Top 25 Fasted Growing & Declining Categories on Amazon - https://drive.google.com/file/d/19WewMLCxq5eaq-oSku-G-rNYzOjKGecl/view

👉 Check out our recorded video here - https://youtu.be/PIVhX5Fkb1E

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• If competitor based repricing strategies are healthy for profit margins and account health? 
• How to come up with pricing strategies for the holiday season? 
• How to automate prices using Repricerexpress? And, many more useful repricing strategies.  

Guys! If you want to use the free trial of Repricerexpress tool, go to repricerexpress.com, click on Start Free Trial. Fill your details and use promo code 'SELLERSPEAK' to start your free trial period for 15 days.  For those who don’t know, SellerSpeak is a series where SellerApp brings an Amazon expert to share their experiences and expertise on ecommerce businesses twice a month. You can listen, learn, and grow your Amazon businesses.

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• How to choose keywords for Amazon PPC campaigns?
• Which dynamic bidding strategies works the best in different scenarios? 
• How to set target ACoS? 
• How to work on different metrics to reach your target sales? 
• How to use Product display Ads to increase your sales?  

Along with that, you’ll learn Amazon PPC tips to optimize your Ad campaigns.  For those who don’t know, SellerSpeak is a series where SellerApp brings an Amazon expert to share their experiences and expertise on ecommerce businesses twice a month. You can listen, learn, and grow your Amazon businesses.  In this episode, we have Joel Wolh from Boutique sellers to share with us his expertise on Amazon advertising strategies. For the past three years, Joel Wolh is working with Boutique sellers and helping sellers to scale their Amazon businesses.   So, let’s get started.

Audit Your PPC Campaigns - https://www.sellerapp.com/blog/amazon-ppc-audit/

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She is a highly-experienced Product Development & Marketing consultant who runs the show at Cascadia Seller Solution.

We have covered everything from product compliance on Amazon, to launch strategy and safety testing.

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Meghla Bhardwaj joins Ankitha for the second time on SellerSPEAK, this time to discuss the potential of the Indian market, differences between sourcing from China/India, and some of the products that India specializes in. 

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So for this week's edition on SellerSPEAK, we're going to join the think-tank of Seller Locker to discuss the whole refund system on Amazon.

SellerLocker has great solutions to manage Amazon fees, track inventory, and handle reimbursements.

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In the procurement business, Tim realised how low cost his items were compared to what they sold on Amazon. He hit 7 figures in his first year on Amazon and learned to specialize in launching new Private Label products.

Listen in as Ram and Tim discuss the various shipping challenges and intricate strategies that go into sourcing items from China and Asia.

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Michelle has over 18 years of experience in Marketing. At Amazon Messenger Bot Club, Michelle focuses on teaching Amazon sellers how to use a Messenger chatbot to build lists, launch products, improve rankings & harvest reviews on Amazon.

Join us as Michelle & Ankitha discuss innovative chatbot strategies that can be used in 2019.

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Jana is the Founder & CEO at YLT Translations, an agency which offers professional Amazon listing translations in 5 languages for all international markets. They offer translations for European markets, and are also one of the few who offer translations for Mexican and Japanese markets.

Jana has 9 years of experience working in the online language industry, She’s a foreign language business trainer & multi-language eCommerce expert. Jana now focuses on developing the area of language integration to its full potential.

Jana will answer all your questions on keywords research & listing optimization for foreign markets. Stay tuned!

website: <a href="https://www.sellerapp.com">SellerApp</a>

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Difference between selling on amazon vs ebay, things you need to take care while selling on amazon FBA

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