Shifting Views with Willis

Why Your Business is Telling the Wrong Story

Mon, 23 Mar 2026 18:44:34 GMT

Most businesses think they’re telling a strong story. In reality, they’re talking about themselves, and their customers have already switched off.

In this episode of Shifting Views with Willis, Wayne Willis sits down with John Elbing, founder of Standpoint and author of the number one international best-selling book Storybuilding. The conversation explores a simple but often overlooked truth. Customers don’t care about what you do. They care about what it does for them.

John shares why so many organisations struggle to connect with their audience and how a shift in perspective can completely change how a business communicates, attracts attention and wins the right customers.

They discuss the gap between how businesses see themselves and how customers actually see them, why emotional decision-making plays such a big role in buying behaviour, and how companies often end up solving the wrong problem. John also breaks down his Storybuilding approach and explains how recognition, perception and projection can be used to create messaging that genuinely resonates.

The conversation goes beyond marketing. It touches on positioning, culture, and why having a clear and shared story inside a business is critical for growth and decision-making.

If you’re a business owner, leader or marketer looking to cut through noise and communicate your value more effectively, this episode will challenge how you think about your message.

Listen now and rethink the story you’re telling.

#ShiftingViewsWithWillis #BusinessPodcast #UKBusinessPodcast #MarketingStrategy #BrandStorytelling #StorytellingInBusiness #CustomerExperience #CustomerFirst #BusinessGrowth #Entrepreneurship #SmallBusinessUK #Leadership #BusinessStrategy #ContentMarketing #DigitalMarketing #BrandPositioning #MarketingTips #B2BMarketing #BusinessAdvice #Innovation #ThinkDifferently #PersonalBrand #PodcastUK #YouTubeBusiness #MarketingInsights

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How to Scale Your Agency without Sacrificing your Personal Life

Mon, 09 Feb 2026 07:00:00 GMT

Most agency owners don’t have a motivation problem. They have a systems problem.

In this episode of Shifting Views with Willis, Wayne Willis is joined by Jesse P Gilmore, founder of Niche in Control, to unpack why so many agencies hit a ceiling despite working harder than ever.

Jesse works with agency owners, typically earning $20,000+ per month, who feel busy, stretched and successful on paper, but stuck in delivery, firefighting and burnout. In this conversation, he breaks down the critical difference between being self-employed and being a true founder, and why that distinction matters if you want to scale without sacrificing your personal life.

The discussion focuses on the systems, processes, and frameworks founders need to move from doer to leader, remove themselves as bottlenecks, and build businesses that can grow without relying on their constant presence. Jesse also explores the mindset shifts required at each stage of growth, how poorly designed businesses quietly create burnout, and why success needs to be defined by the individual, not borrowed from hustle culture.

This episode is particularly relevant for agency owners, consultants and service-based founders who want sustainable growth, clearer structure and a business that supports their life rather than consumes it.

#AgencyOwner #BusinessSystems #FounderMindset #ScaleYourAgency #LeadershipDevelopment #Entrepreneurship #BusinessGrowth #ProcessDriven #WorkLifeBalance #ShiftingViews

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What You Didn't Know About Working in HR

Mon, 26 Jan 2026 16:38:10 GMT

The HR department is often seen as the team you only hear from when something has gone wrong. But is that perception fair, and what does HR actually deal with day to day inside a business?

In this episode of Shifting Views with Willis, Wayne is joined by Ali Lambert, founder of HR Guru. With over 20 years’ experience in HR, Ali offers a candid look at the realities of working in a role where emotion, conflict and responsibility regularly collide.

Ali explains why HR is so often left managing the consequences of decisions made elsewhere in an organisation, and shares real-world examples of the situations HR professionals are expected to handle quietly and professionally. She also highlights the human side of HR that employees and leaders rarely get to see.

The conversation explores how HR has become increasingly weighed down by policy, process and admin, what that has cost organisations culturally, and why clearer, more human approaches to people management matter more than ever. Ali also discusses the thinking behind HEY GURU, a living employee handbook designed to reflect how people actually work today, and where the balance should sit between digital systems and human judgement.

This episode offers an honest insight into what it really takes to work in HR, why getting it wrong is costly for businesses, and why getting it right can make a profound difference to culture, performance and trust at work.

HR is about people, and people are what make businesses work.

#HR #HRProfessionals #PeopleManagement #WorkplaceCulture #Leadership #BusinessLeadership

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Personal Branding is Broken. Let's Talk about Reputation.

Mon, 05 Jan 2026 07:00:00 GMT

Everyone is told they need a personal brand. Post more. Go viral. Build influence. Hustle harder.

But what if that advice is wrong?

In this episode of Shifting Views with Willis, I’m joined by Chelsea Spencer, founder of brand agency, Big Reputation, to challenge the modern obsession with personal branding, influencer culture and vanity metrics.

Chelsea argues that real success is built through reputation, experience and integrity, not algorithms or online noise. We talk about hustle culture burnout, the difference between brand and reputation, why so many founders get marketing wrong, and what it actually means to build trust in business.

If you’re a founder, leader or professional trying to grow without losing your values, this conversation will make you think again.

#branding #personalbranding #brandreputation #marketing #businessmarketing #businessbranding

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Confessions of a Dyslexic Madman.

Wed, 17 Dec 2025 22:38:16 GMT

Chris Murphy has risen through the echelons of the advertising industry.

From his beginnings in Hull, UK, to working at global agencies such as Grey London and Saatchi & Saatchi, Chris now lives in Sydney, Australia. He has served as General Manager at The Hallway and is currently Head of Creative and Design at G Squared, working on campaigns for some of the world’s most recognisable brands.

Not bad for someone who struggled at school, is dyslexic, and was once told by a teacher that he wouldn’t amount to much.

Chris joined the Shifting Views with Willis podcast to talk openly about how dyslexia has shaped his life and career. Rather than seeing it as a barrier, he explains how he learned to harness dyslexic thinking as a strength and a competitive advantage. Being neurodivergent has helped him spot patterns, approach problems differently, and see solutions others often miss.

In this episode, Chris discusses:

The challenges he faced in education and early life.

His rapid rise through the advertising world before the age of 30.

How dyslexia and neurodivergent thinking influenced his leadership and creative work.

Why owning your difference matters more than hiding it.

Chris also shares the thinking behind his Ignite Talk, “Success is a System”, where he introduces his End State Planning framework. It’s a practical way of breaking big ambitions into clear, achievable steps, especially when navigating personal or professional barriers.

If you’re neurodivergent, whether that’s dyslexia, ADHD, autism or other traits, this conversation challenges the idea that you need to “fix” how you think. Your difference may be the very thing that gives you the edge.

Watch Chris’s Ignite Talk, “Success is a System”, here:

https://www.youtube.com/watch?v=wMmBy6agfEk

#neurodiversity #neurodivergent #dyslexia #advertising #adland #creativeleadership #thinkingdifferently

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The True Benefits of Ethical Volunteering.

Tue, 25 Nov 2025 17:11:18 GMT

Wayne is joined by Kimberly Haley-Coleman, the founder and CEO of Globe Aware, to explore how immersive, community-led volunteering can transform the way we see the world. Kimberly explains why Globe Aware rejects the old charity model and instead builds programmes where volunteers work directly alongside local people on projects chosen and led by the community.

This conversation highlights how short-term experiences can create deep personal change, build genuine global awareness and empower both volunteers and communities.

In this episode:

What ethical, community-driven volunteering looks like

The impact of small, well-organised local projects

How cross-cultural experiences build empathy and shift perspectives

The role of soft power in shaping global relationships

Why volunteers often gain as much (or more) as the communities they serve

Why volunteering holidays are amazing for self-improvement

This is a grounded and inspiring conversation about purpose, perspective and the power of stepping outside your own environment.

#volunteering #gapyear #globalaid #volunteerimpact #globalcommunity

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Will AI Replace Lawyers? How Artificial Intelligence is Changing Legal Work Forever.

Tue, 11 Nov 2025 11:14:28 GMT

AI is reshaping the legal world, but what does that really mean for law firms, lawyers, and clients?

In this episode of Shifting Views with Willis, I'm joined by Sam Thompson, a Lawyer and Partner at Gosschalks Solicitors in Hull, East Yorkshire, to explore how artificial intelligence is transforming the legal profession. From automating everyday legal processes to changing how lawyers train, think and deliver value.

We discuss:

How AI is automating legal tasks and freeing lawyers to focus on strategy, empathy and judgement.

Why law firms must evolve to stay competitive in an AI-driven world.

The ethical and regulatory challenges around AI-generated legal advice.

How clients are already using AI for contracts and legal documents, and what risks that brings.

The importance of training the next generation of lawyers to use AI effectively.

Why AI won’t replace lawyers, but those who use it will replace those who don’t.

Sam offers a candid view from inside one of the UK’s most respected regional law firms, reflecting on how traditional professions like law must adapt their culture, processes and people to stay relevant.

Reach out to Sam Thompson

LinkedIn: https://www.linkedin.com/in/sam-thompson-308baa174/

Gosschalks Website: https://www.gosschalks.co.uk/

#lawfirm #legaltech #ai #ailawyer

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From 22 Stone to Fitness Entrepreneur.

Sun, 26 Oct 2025 11:27:42 GMT

Chef-turned-entrepreneur Oscar Sowden went from unhappiness, burnout and 22 stone to building a thriving fitness and wellbeing business that helps others do the same.

In this powerful episode, Oscar shares how small steps, honest self-reflection and relentless consistency helped him transform his body, mind and career.

From that moment, he decided, “I’ve had enough of this.” Oscar has built a life built on purpose and proof, not motivation. He opens up about his struggles with confidence, social media pressure and self-doubt, and explains how he used those challenges to fuel lasting change.

In this episode:

The exact moment Oscar decided to change his life
How to replace motivation with discipline
Why confidence is built, not found
The reality of body image and social media pressure
The realities and myths of the fitness industry.
How Oscar turned self-improvement into a successful business
The importance of small, consistent actions
The lessons every listener can take to transform their own life

Whether you’re trying to get fitter, find direction or build self-belief, this episode proves that change is possible for anyone.

🎧 Subscribe to Shifting Views with Willis for more conversations that shift perspectives in business, community and life.

#Transformation #Motivation #Mindset #Discipline #Confidence #PersonalGrowth #FitnessJourney #SelfImprovement #Entrepreneurship #ShiftingViewsPodcast

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Can Logistics Ever Go Green?

Sun, 19 Oct 2025 07:38:18 GMT

What does sustainability really look like inside an industry that keeps the world moving?

In this episode of Shifting Views with Willis, Wayne is joined by Tony Prescott, Managing Director of GTS Logistics UK, to explore how collaboration, culture and innovation are transforming logistics — one of the most vital and complex sectors in the global economy.

Tony talks about:

Why logistics can be a major force in achieving net zero
The impact of moving freight from road to rail and smarter planning
How open communication and collaboration lead to better results
Why every business, regardless of size, should make sustainability part of its culture
The role of leadership in creating an environment where ideas can thrive

Tony’s message is simple: change starts with conversation, and progress comes when people work together. From reducing emissions to empowering teams, this episode shows how sustainable thinking and leadership go hand in hand.

#Sustainability #Leadership #Innovation #Culture #Collaboration #BusinessGrowth #NetZero #logistics

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Is Your Network Really Your Net Worth?

Sat, 30 Aug 2025 13:34:46 GMT

Business development is tough. Cold calls go unanswered, emails are ignored, and introductions rarely stick. But what if there was a better way to build influence, win opportunities, and create growth?

In this episode of Shifting Views with Willis, I speak with Bob Spence, a former executive at Coutts Bank and now a consultant and trainer who helps leaders and professionals build valuable networks. This conversation is not about handing out business cards or delivering slick elevator pitches. It is about how to create genuine, mutually beneficial connections that unlock doors in ways cold outreach never can.

Bob shares stories and examples that show how real opportunities come from being part of the right network and why influence flows through the people you know and trust.

Why valuable connections are the most powerful tool in business development
The limitations of cold calls, emails, and one-off introductions
How to move beyond transactional networking into meaningful, long-term relationships
Real stories of opportunities created through networks
The practical steps to build a network that works for you, and how the process opens doors in business and beyond

Networking is not only vital in business. It matters just as much in music, the arts, charities, hiring, sport and any arena where people and relationships are at the centre.

If you are in sales, business development, or simply trying to grow your influence, this episode will give you a fresh perspective and actionable guidance on why your network might be your most important asset.

🔗 Follow and subscribe for more conversations that shift views in business, community and society.

#NetworkingTips #BusinessDevelopment #SalesStrategy #BuildConnections #ProfessionalGrowth #InfluenceMatters #ShiftingViews

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Surviving and Thriving as an Agency Owner: A Guide for Marketing and Advertising Agencies.

Wed, 06 Aug 2025 08:53:28 GMT

I’m joined by Jonathan Leafe, former owner of the marketing agency Strawberry and coach to over 40 agency owners. We discuss the challenges faced by agency owners and service-based businesses more broadly in today’s fast-paced and competitive landscape.

Jonathan shares his insights on:

🎯 The key challenges and changes facing the marketing and advertising industry.

🎯 How agency owners can adapt to thrive in a rapidly evolving world.

🎯 The debate between being a generalist versus a specialist.

🎯 Tips for spotting future trends and staying ahead of the competition.

🎯 Navigating the AI and technology revolution.

🎯 The must-have traits to grow as a marketing, advertising or digital agency.

🎯 Revenue sources to keep your agency in profit.

This episode is packed with practical advice for agency owners and service-based businesses looking to grow, adapt, and succeed in an ever-changing environment.

Subscribe for more debate, advice and insight on how we shift views on the challenges facing business, community and society.

#agencygrowth #marketingagency #businessleadership #agencyowner #businesssuccess #marketingtrends #ShiftingViews #marketinginsights #adlife

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Solarpunk, Grokkists, Climate Fiction, and Community-Led Sustainability: A podcast with Alan Raw.

Fri, 25 Jul 2025 12:43:08 GMT

What is solarpunk and why is it gaining momentum? Can storytelling and citizen science shape a more hopeful, sustainable future?

In this episode of Shifting Views with Willis, I’m joined by Alan Raw — former BBC journalist, creative practitioner, eco-activist, and author of the solarpunk novel Salt & Seeds. We explore how creative thinking, community action, and alternative knowledge networks like Grokkist are helping us reimagine life in a world facing climate breakdown.

This is a conversation about optimism, systems change, and the quiet power of imagining something better.

🔍 What we talk about in this episode:

🌱 What is Solarpunk and why does it matter now?

How solarpunk fiction inspires action through connection, not conflict
Replacing dystopian fear with practical hope
The role of speculative fiction in imagining regenerative futures

🧠 How does neurodivergent thinking help reimagine sustainability?

Alan’s work with the Grokkist Network
Alternative education, polymaths, and creative systems thinking
Writing as “future-pacing” and making sense of complexity

📚 What inspired Salt & Seeds and what does it explore?

Climate resilience, community knowledge, and ancient wisdom
Citizen science and reclaiming shared knowledge
Storytelling as a tool for belonging and ecological awareness

🤝 What can local communities do right now?

Why grassroots change matters
Blending eco-tech with local wisdom
Encouraging curiosity, connection, and collective action

📣 If you enjoyed this episode…

Follow or subscribe for more conversations on Shifting Views, Systems Change, Sustainability, and Creative Futures
Leave a review — it really helps us grow
Share this episode with someone who cares about building better futures

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Your Questions Answered: Leader of Hull City Council, Mike Ross.

Tue, 24 Jun 2025 15:18:27 GMT

Listeners' questions answered by Councillor Mike Ross, Leader of Hull City Council, during the recording of our recent 'Shifting Views with Willis' podcast.

Thank you for all of your submissions.

#HullPolitics #EastYorkshire #LocalGovernment #MikeRoss #HullAndEastYorkshire #Devolution #Populism #LiberalDemocrats #VoterEngagement #ShiftingViewsWithWillis #PoliticalLeadership #HumberRegion #PoliticalDivision #UKPolitics

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Devolution, Division, and the Future of Hull: In Conversation with Councillor Mike Ross.

Tue, 24 Jun 2025 15:09:46 GMT

In this episode of Shifting Views with Willis, I sat down with Councillor Mike Ross, Leader of Hull City Council and former candidate for Hull and East Yorkshire's first elected mayor. Mike discusses the implications of devolution and the newly introduced mayoral system, offering insights into the opportunities and challenges ahead for the region.

We discuss the outcome of the recent mayoral election, where Mike finished as the runner-up to a new Reform Candidate, and explore the low voter turnout, examining what it means for democracy in the area.

Mike shares his views on how we can encourage more people to engage in local politics, the rise of populism, and how parties like the Liberal Democrats can provide an alternative that resonates with voters.

If you're passionate about Hull, East Yorkshire, and the future of UK politics, this conversation is for you.

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Dragons, Startups and Universities: Navigating the Entrepreneurial Landscape.

Wed, 07 May 2025 17:26:55 GMT

Sarah Agar-Brennan is the Head of Commercialisation at the University of Hull. Drawing from her experience as a successful (and sometimes failed) entrepreneur and her appearance on Dragons' Den, Sarah shares invaluable insights on university commercialisation, startup development, and becoming an entrepreneur.

Discussion Points:

- Why are university students best placed to create startup businesses?

- The value of going to university, beyond academia.

- The highs and lows of being an entrepreneur.

- Sarah's experience of appearing on TV's Dragons Den.

- How universities are adapting to add value and create new enterprises.

- What you need to know as a new startup business.

Whether you're a student entrepreneur, business professional, or academic, this conversation offers practical advice on bridging the gap between higher education and enterprise.

#UniversityEnterprise #StartupAdvice #DragonsDen #BusinessInnovation #UKEntrepreneurship #HigherEducation #BusinessGrowth #UniversityOfHull

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Marketing's Revenue Secret: What Business Leaders Need To Know For Growth.

Wed, 12 Feb 2025 17:56:39 GMT

Why do business leaders get marketing wrong? In this episode of Shifting Views with Willis, marketing strategist Tom Wardman reveals why treating marketing as an expense rather than a revenue driver is killing your business growth.

If you're a CEO, founder, or business leader struggling to see ROI from your marketing efforts, this episode is your wake-up call. Discover:

• Why traditional sales-focused marketing is dead

• How to transform marketing from a cost centre into a profit engine

• The secret to building customer trust that drives sustainable revenue

• Real examples of companies that have revolutionised their growth through strategic marketing

• Practical steps to reshape your marketing approach for 2025 and beyond

Tom shares insights from working with countless business leaders, revealing the exact mindset shifts and strategic changes needed to reach marketing's true potential in your organisation.

Whether you're sceptical about marketing's value or ready to rethink your approach, this conversation will challenge everything you think you know about growing your business.

Subscribe to the Shifting Views with Willis podcast to stay updated with the latest episodes and shift views on business, community and society.

#BusinessStrategy #MarketingROI #BusinessGrowth #CEOMindset #RevenueGrowth #BusinessLeadership #MarketingStrategy #DigitalMarketing #BusinessSuccess #MarketingTips #LeadershipDevelopment #BusinessTransformation #MarketingManagement #BusinessAdvice #ExecutiveLeadership #CorporateStrategy #GrowthStrategy #MarketingLeadership #BusinessInnovation #RevenueGeneration

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Rethinking University Education for Tomorrow's World.

Thu, 23 Jan 2025 17:15:43 GMT

In this episode of Shifting Views with Willis, Professor Carl Grombrich challenges traditional perspectives on higher education. As Dean of London Interdisciplinary School and creator of UCL's groundbreaking Arts and Sciences degree, Carl shares how interdisciplinary learning better prepares graduates for our complex world.

Is the traditional university offer still valuable for students? Does it prepare them for a world that is rapidly evolving, more complex and in need of more creative, critical and interdisciplinary thinking? Should students still opt for university in 2025 and will it serve them?

Join us as we shift perspectives on what university education can be, exploring why breaking down subject silos creates more adaptable, innovative thinkers. Whether considering university, working in education, or leading a business, this conversation will transform your view on higher education's future.

#ShiftingViews #FutureOfEducation #InterdisciplinaryLearning #HigherEducation #UniversityInnovation #GlobalSkills #university #universitychoices #HE

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AI: From Fear to Opportunity - A UK Perspective.

Tue, 14 Jan 2025 11:32:11 GMT

The AI revolution isn't coming - it's already here. In this episode of Shifting Views with Willis, tech innovator Darren Crombie cuts through the noise to show how we can harness AI's potential today. From transforming social care to revolutionising education, discover how Britain's organisations already use AI to solve real problems.

Key insights:

Why resistance to AI is futile - and why that's good news

How organisations are already using AI to tackle social challenges

Making AI work for everyone - from students to the elderly

Practical ways to shape AI's development

Why 2025 will be the turning point for AI adoption

This isn't about whether AI will change everything - it's about how we direct that change.

#AIFuture #UKTech #AIforGood #FutureofWork #DigitalTransformation #TechforGood #AI2025 #Innovation #AIBritain #SocialImpact

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EarthKind CEO: Cultivating a Sustainable Revolution.

Thu, 12 Dec 2024 14:56:12 GMT

Join us on Shifting Views as we explore the inspiring mission of Kari Warberg Block - CEO of multi-million dollar US environmentally friendly pest control company EarthKind, and a passionate environmental advocate transforming how we think about sustainability, one pest control solution at a time.

This episode delves into the heart of true environmental stewardship, where innovation meets purpose. Kari's journey isn't just about building a business; it's about reimagining our relationship with nature, challenging harmful industrial practices, and empowering everyday people to make earth-kind choices.

Discover the powerful story of a visionary who believes that every small action can create significant environmental change. Learn how one woman's commitment to protecting our planet is reshaping industries, inspiring consumers, and proving that sustainable living isn't just possible - it's essential.

Key Insights:

Reimagining sustainability in everyday products.

The power of purpose-driven entrepreneurship.

Creating systemic change through innovative solutions.

Empowering consumers to make earth-friendly choices.

Bridging the gap between environmental passion and practical action.

A must-listen for entrepreneurs, changemakers, environmental enthusiasts, and anyone seeking inspiration to make a real difference.

#SustainableLiving #ClimateAction #EarthKindness #EcoInnovation #PurposeDrivenBusiness #EnvironmentalChange #SustainableEntrepreneurship #NatureSolutions #GlobalImpact #ConsciousBusiness #entrepreneur #shiftingviews #EarthKind

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How to Actually Make Money on TikTok Shop.

Mon, 25 Nov 2024 17:09:30 GMT

On Shifting Views with Willis, Matt Moore reveals his TikTok Shop success blueprint. A leading digital entrepreneur who's helped hundreds build online success using TikTok Shop, Matt breaks down exactly how to:

• Start from zero with no experience

• Reach 1000 followers on TikTok

• Select winning products

• Create content that converts sales

• Potentially generate £10K in 90 days

Matt's credentials:

- Successful TikTok Shop creator

- Runs multiple online businesses

- Hosts free workshops teaching TikTok Shop

- Large online community of aspiring creators

No fluff, just proven strategies from someone who's mastered TikTok Shop with over 50 million views on TikTok in the last 6 months alone.

#TikTokShop #SideHustle #OnlineBusiness #DigitalMarketing #PassiveIncome #CreatorEconomy #MakeMoneyOnline #EntrepreneurTips #ShiftingViews #TikTokShopSecrets #TikTokShopSeller

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Why Equity, Diversity, and Inclusion Are Good Business.

Wed, 13 Nov 2024 18:51:21 GMT

Join us as we explore how Equity, Diversity, and Inclusion (EDI) are more than just ethical imperatives—they're strategic advantages. In this episode of Shifting Views with Willis, I sit down with Giselle Marcus, Vice Dean of EDI at Washington University in St. Louis. Giselle is not only an academic leader but also a seasoned executive with experience managing multimillion-dollar business units at major corporations like AT&T and Accenture.

What you’ll learn:

How to frame EDI to engage skeptical business leaders.

Common misconceptions about workplace inclusion.

Why some leaders misinterpret EDI as a "box-ticking exercise."

Real stories showcasing the impact of EDI on a company’s bottom line.

Practical actions that leaders can take today to foster genuine inclusion.

About Giselle Marcus: Giselle has a rich career in turning around underperforming business units and teaching DEI in the Olin Business School’s MBA program. Her work extends to speaking engagements and corporate governance, where she highlights how inclusive practices benefit both the workforce and financial outcomes.

#Equity #Diversity #Inclusion #Leadership #BusinessSuccess #EDI #ShiftingViews #GiselleMarcus #ExecutiveInsights #CorporateLeadership #BusinessEthics

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De-Hypnotise Yourself: The Real Power of Hypnotherapy.

Wed, 06 Nov 2024 08:42:56 GMT

Ever wondered if hypnotherapy could help you overcome personal and professional challenges? Clinical hypnotherapist Craig Meriwether joins me on the podcast to dive into what hypnotherapy really is—and what it isn’t.

In this episode, we cover:

How Hypnotherapy Works: Discover how this practice taps into your subconscious to break through barriers.

Myth-Busting Hypnotherapy: Separating facts from entertainment myths; learn why a hypnotherapist can’t make you do things against your will.

Mind Over Matter: Explore the power of the mind to help heal the body and reduce anxiety, build confidence, resolve trauma, and achieve success in your personal and professional life.

Removing Mental Barriers: Understand how hypnotherapy can help you "de-hypnotise" yourself from limiting beliefs and negative patterns.

If you're ready to take control of your mind and unlock your full potential, this episode is for you.

#Hypnotherapy #AnxietyRelief #SelfImprovement #Mindset #PersonalGrowth #Hypnosis #PersonalImprovement #ShiftingViews

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Rethinking Curriculum and Creativity in Education.

Tue, 29 Oct 2024 13:57:54 GMT

In this compelling episode of Shifting Views with Willis, host Wayne Willis welcomes seasoned educator Darren Squires to discuss the urgent need for a new approach to education. Together, they explore the limitations of today’s curriculum and assessment practices and consider ways to adapt education to better prepare students for a dynamic world.

Key topics include:

Rethinking Curriculum and Creativity: Should traditional subjects like math, science, and literature be integrated into creative disciplines? How can we strike a balance that values literacy without stifling creativity?

New Approaches to Assessment: Today’s assessments often penalize students who understand concepts deeply but struggle with conventional literacy or numeracy. Is there a need for broader assessment methods that use technology, multimedia, storytelling, or podcasts to capture diverse expressions of understanding?

Emphasising Critical Thinking and Life Skills: How can education reform prioritize creativity, critical thinking, and practical skills that students need for real-world challenges?

Global Perspectives on Reform: Lessons from countries like Singapore show that vision and investment make educational transformation possible. What can we learn from these examples?

Funding and Future-Proofing Education: A funding shortfall limits reform efforts and undermines long-term planning. We examine the critical role of investment in reshaping education for future needs.

This conversation is essential for educators, policymakers, and leaders who seek a bold new vision for education—one that fosters creativity, values diverse skills, and prepares students for life beyond exams.

#RethinkEducation #CreativeLearning #CurriculumReform #BeyondStandardisation #CriticalThinking #EdInnovation #NewAssessment #EducationTransformation #LearningForTheFuture #EdLeaders

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Parenting like a CEO: The Power of Leadership in Parenting.

Mon, 21 Oct 2024 09:09:42 GMT

In this episode of Shifting Views with Willis, we dive deep into the concept of leadership in parenting with Janet Krebs, a parent strategist and author. Janet shares her powerful perspective on why parents should adopt the posture of a leader, similar to how we approach leadership in business or sports.

We explore the idea that parents play multiple roles akin to an executive C-suite—handling finance, logistics, strategy, nutrition, and HR—within the household. Janet also discusses how home life and business life are connected, why it's important to ask why you want children, and how we can draw leadership lessons from beyond the realm of parenting.

If you're a parent or aspiring to become one, this episode offers invaluable insights into how leadership principles can transform your role as a parent.

Tune in and discover how you can become an influential leader in your children's lives!

Reach out to Jent Krebs at https://www.janetkrebs.com/

#ParentLeadership #FamilyCEO #ExecutiveParenting #LeadershipInParenting #JanetKrebs #ParentingAdvice #ShiftingViewsWithWillis #ParentStrategy #FamilyLife #LeadershipSkills #PodcastInterview #ParentingTips

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How to Form Good Habits for Success.

Mon, 14 Oct 2024 11:02:40 GMT

In this episode of Shifting Views with Willis, I'm joined by Michal Stawicki, a personal development and business coach known as "Mr. Consistency." Michal shares his insights on why developing good habits is the key to success in both life and business. We dive deep into how habits are formed, how to wire your brain for consistency, and why consistent behaviour is the cornerstone of personal and professional growth.

Michal, the author of 19 books, also talks about his work as a trainer and consultant, helping entrepreneurs and individuals elevate their lives by instilling the power of good habits. Whether you're looking to improve your personal life, boost your business, or simply become more productive, this episode is packed with actionable tips to get you there!

#PersonalDevelopment #BusinessCoach #HabitFormation #SuccessMindset #MichalStawicki #Consistency #EntrepreneurGrowth #SelfImprovement #ShiftingViewsPodcast #HabitsForSuccess #GoodHabits

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How to Thrive as a Co-Parent. Advice for Two Household Families.

Mon, 07 Oct 2024 08:05:03 GMT

From managing a two-household family to the unique challenges step-parents face, JP Marsh, a co-parenting expert, shares actionable strategies for thriving in co-parenting situations. Learn how to maintain a healthy relationship with an ex-spouse, navigate the tricky dynamics of step-parenting, and understand the long-term impact of single-parent households on children's life choices.

JP also tackles a critical issue: why fathers often face challenges in custody hearings and how parents can collaborate to create a fair and balanced parenting arrangement. Finally, discover how to make a positive, supportive environment in multiple co-parenting setups, ensuring your children have the best chance in life despite the complexities.

Whether you're navigating co-parenting for the first time or have been at it for years, this episode is packed with essential insights and practical tips for building a thriving family dynamic.

#CoParenting #ParentingAfterDivorce #TwoHouseholds #StepParenting #CustodyBattles #SingleParentHomes #FathersRights #HealthyCoParenting #FamilyDynamics #ChildrensWellBeing #ParentingAdvice #FamilySupport

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Why Every Artists Needs A Brand Strategy.

Wed, 02 Oct 2024 10:54:13 GMT

In this episode of Shifting Views with Willis, my guest is Kathryn Holeton, a brand designer based in Tennessee USA, who works with musicians and artists to help them find their unique voice. Kathryn shares her insights on why it’s essential for fledgling artists, bands, and musicians to establish their message, values, and purpose early in their careers. It’s not just about a logo or a catchy song—it’s about building a brand that resonates with their audience.

Kathryn discusses the key questions every artist should ask:

What do you stand for?

What are your values?

How does your music connect with your fans?

Whether you’re just starting out or looking to redefine your career, this episode breaks down how artists can use purpose-driven branding to cut through the noise in today’s competitive music industry.

#MusicBranding #ArtistIdentity #MusicIndustryTips #MusicianAdvice #BrandStrategy #FledglingArtists #MusicianMarketing #ShiftingViews #PurposeDrivenBranding #CreativeBranding #MusicCareer #IndieArtists #bandmarketing

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Living with Endometriosis

Fri, 20 Sep 2024 14:20:37 GMT

In this powerful episode of Shifting Views with Willis, we sit down with Jane Franks, an Endometriosis Mentor, to delve into the reality of living with endometriosis—a condition that affects many women worldwide. Jane shares her personal story, the struggles she’s faced, and how endometriosis has impacted her physically, mentally, and emotionally.

Having battled the condition herself, Jane now dedicates her life to helping women identify symptoms, seek diagnoses, and find ways to live with endometriosis. This conversation goes beyond the physical toll, as we also discuss the emotional challenges and the critical role men can play in supporting the women in their lives who are affected by this condition.

We cover:

The symptoms and challenges of endometriosis.

The emotional and mental impact of the condition.

The risks of serious complications like hysterectomies, sepsis, and infertility.

How men can better understand and support women dealing with this silent illness.

This episode is a must-watch for anyone—women and men—looking to better understand endometriosis and help shift the conversation on women’s health.

#Endometriosis #WomensHealth #ShiftingViews #Podcast #MensHealth #Support #endometriosissupport #hysterectomyrecovery

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Net Zero Healthcare: Innovating for a Sustainable Future.

Mon, 16 Sep 2024 10:28:28 GMT

In this episode, we dive into the intersection of healthcare, innovation, and sustainability. Our guest, Pete Waddingham, National Net Zero Lead from the Health Innovation Network, shares how the NHS is embracing cutting-edge technologies and service improvements to enhance patient care and meet its ambitious Net Zero targets. We explore real-world examples of healthcare innovations that reduce the carbon footprint while delivering better patient outcomes.

Tune in to learn how the healthcare sector is driving both environmental and economic benefits, and what the future holds for sustainable healthcare.

Subscribe to the podcast to stay up to date with all of the latest episodes.

#NetZero #HealthcareInnovation #SustainableHealthcare #GreenNHS #FutureOfHealth #DigitalHealth #PatientCare #EcoFriendly #HealthTech #Innovation #NHS #ClimateChange #CleanEnergy #HealthForThePlanet #Telemedicine #AIInHealthcare

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Transforming Childhoods: The Impact of Hull and East Yorkshire Children's University.

Fri, 09 Aug 2024 12:32:39 GMT

Welcome to another episode of Shifting Views with Willis!

In this episode, we sit down with the CEO of Hull and East Yorkshire Children's University, Rose James. This remarkable charity is dedicated to providing children from disadvantaged backgrounds with life-changing experiences and opportunities.

We delve into the importance of these activities in raising aspirations and showing young people the vast possibilities available to them. Our conversation covers the essential role of charities in combating child poverty, enhancing future opportunities, and igniting hope and dreams in the next generation.

Tune in to hear how simple experiences can transform lives and why recognising the impact of the charity sector is crucial for creating a better future.

🎧 Episode Highlights:

The mission of Hull and East Yorkshire Children's University

Impact of providing diverse experiences to children

The importance of tackling child poverty

The role of the charity sector in improving lives

Inspirational stories of children whose lives were transformed

👉 Don't forget to like, comment, and subscribe for more inspiring content!

#ChildrensUniversity #CharityWork #ChildhoodAspirations #EndChildPoverty #TransformingLives #CommunitySupport #Inspiration #FutureLeaders #ShiftingViews

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Navigating Social Media: A Guide for Businesses.

Mon, 22 Jul 2024 06:00:11 GMT

Welcome to the Shifting Views with Willis podcast! In this episode, we dive deep into the world of social media with our special guest, Matt Johnson, a social media expert who collaborates with businesses to craft effective social media strategies and create meaningful content.

Join us as we explore:

The intricacies of different social media platforms.

Best practices for businesses to engage effectively on social media.

What customers truly want to see from brands online.

Debunking the myths about going viral.

Understanding the importance of social media as an engagement tool, rather than just a sales tool.

Matt shares invaluable insights that will benefit any business navigating the complexities of social media. Whether you're a small business owner or part of a larger enterprise, there's something here for everyone looking to enhance their social media presence.

🔔 Subscribe for more episodes of Shifting Views with Willis!

#SocialMedia #BusinessGrowth #SocialMediaStrategies #DigitalMarketing #CustomerEngagement #SocialMediaExpert #ShiftingViews

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Business and the Climate Crisis: How can Businesses become more Sustainable?

Mon, 15 Jul 2024 06:00:53 GMT

In this episode of the "Shifting Views with Willis," podcast, we dive deep into the critical conversation on why businesses must embrace sustainability and their impact on climate change. In this episode, we're joined by sustainability expert and co-founder of the Axiom Sustainability Platform, Daniel Usifoh, who specialises in helping businesses audit, monitor, and adapt their processes to become more eco-friendly.

Our discussion covers the profound environmental and social impacts of sustainability, emphasising that it’s not just a nice-to-have but a must-have for modern businesses.

Daniel helps to demystify the jargon around business sustainability and carbon calculations, making these concepts accessible and actionable to businesses of all sectors and sizes.

We discuss how sustainable practices influence the supply chain, customers, and employees and how proactive green initiatives can play a significant role in tackling the climate crisis.

This episode is packed with insights and practical advice for any business looking to make a meaningful impact.

#SustainableBusiness #ClimateAction #EcoFriendly #ClimateChange #CarbonFootprint

#EnvironmentalImpact #SustainableFuture #shiftingviews

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Crisis in the Classroom: Youth Mental Health in Focus.

Thu, 04 Jul 2024 14:22:29 GMT

This episode of "Shifting Views with Willis" delves into the critical issue of rising mental health struggles among young people. Our special guest, Christina Colmer-McHugh, an emotional resilience expert and mental health tech founder, shares invaluable insights from her work with secondary school students, helping them navigate the pressures of adolescence and prepare for life after school.

We explore the profound impact of the COVID-19 pandemic, which has significantly increased mental health challenges among youth. The discussion highlights the alarming rise in school absenteeism, the education system's capacity to support students' mental well-being, and the crucial role of parents in this journey.

Christina highlights the growing need for medical interventions within schools, such as medication and therapy, to help students cope with academic pressures, social interactions, and the overall demands of school life. Join us as we tackle these pressing issues and discuss ways to build emotional resilience and support the mental health of the younger generation.

Is the education system fit for purpose?

Are we headed for a future mental health crisis?

What will be the impact on future society if we do not tackle the youth mental health challenges of today?

Do children need to be more emotionally resilient to the realities of a 21st-century world?

Just some of the questions I put to Christina in this podcast.

#MentalHealthAwareness #YouthMentalHealth #emotionalresilience #MentalHealthMatters

#ChildWellbeing #SchoolStress #MentalHealthSupport #YouthWellness #TeenMentalHealth

#MentalHealthCrisis #shiftingviews

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Navigating UK Politics: Interview with Liberal Democrat Leader of Hull City Council, Mike Ross.

Tue, 25 Jun 2024 17:51:13 GMT

For many, politics can be confusing. Who are we voting for? What are we voting for? Local elections, National elections, Mayoral elections; what do they all mean?

In this episode of 'Shifting Views with Willis', I chat with the Liberal Democrat Leader of Hull City Council, Mike Ross. We talk about the UK political system, how it works and what it means for the voters.

Is the voting system truly democratic?

Are there too many elected officials?

Do we need the House of Lords?

Are politicians media trained to avoid answering questions?

Has social media inflamed political views?

How do we increase voter turnout on polling day?

Can smaller parties ever truly form a majority government?

Councillor Ross answers some of the key questions about the UK political system and highlights why it's important for voters to understand how our democratic system works and why voting is so important to achieve positive change in society.

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Unlocking the Healing Power of Music: Interview with MediMusic CEO, Gary Jones.

Fri, 05 Apr 2024 14:59:53 GMT

In this captivating episode of Shifting Views with Willis, join host Willis as he delves into the revolutionary world of music-based healthcare interventions with special guest Gary Jones, the visionary CEO of Medimusic. Discover how MediMusic is transforming the healthcare landscape by harnessing the therapeutic potential of music to tackle pain, anxiety, stress, and other healthcare challenges.The innovative "Digital Drip" technology developed by MediMusic, utilises advanced algorithms to tailor music playlists in real-time based on a patient's heart rate variability, aiming to promote relaxation and lower stress levels with proven and remarkable results. Gary discusses the profound impact of music on human development and cognition and the importance of integrating music along with arts, sports, and foreign languages into education.There is an intricate science behind how our brains perceive and process music. From the intricate neural activities involved in auditory perception to the diverse scientific disciplines underpinning music's effects, discover why music is far more than just an art form.Willis, Gary and innovation consultant, Rob Lewis explore the transformative potential of music-based interventions in the healthcare industry, from collaborative partnerships with music therapists to its role in complementing traditional pharmaceutical and medical approaches. Rob Lewis worked in Pharma and consumer health for over 30 years and contributes his insights into this innovative approach of using music as a medical intervention. We also discuss the future of the music industry, with new avenues emerging beyond entertainment.Don't miss this enlightening discussion on the transformative power of music and its profound implications for healthcare and beyond.

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Inside Corporate Innovation: The Challenges of Innovating in a Business.

Tue, 02 Apr 2024 15:29:16 GMT

Dive deep into the world of corporate innovation in this extended episode of 'Shifting Views with Willis'. Wayne is joined by fellow Innovation Consultants Rob Lewis and Carl Clayton to delve into the challenges and opportunities that come with innovating in a business. Guests Rob and Carl are both seasoned professionals in the large corporate arena and have real-world insight into the day-to-day challenges of corporate innovation and the resistance that can happen when businesses have a poor and divisive culture.Discover the nuances between large corporate and small business innovation, and learn how different departments can either foster or stifle innovation. Explore the definition of innovation in a corporate context and why continuous evolution is crucial for business success. Whether you're a business owner or a corporate professional, this podcast offers valuable insights into navigating the ever-changing landscape of innovation.

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Stimulus and Insight: The Fuel and Spark for Innovative Ideas

Thu, 28 Mar 2024 14:05:23 GMT

In the episode, innovation consultants Wayne Willis and Rob Lewis discuss how businesses should be using Stimulus and Insight to inform new ideas, remain relevant and ensure that they continue to add value to the end user. If you're a business owner or leader, it's important that you are able to continually evolve your offer, to remain relevant. But also, to ensure that your business is operating efficiently and productively as the world evolves, technology develops and habits and trends change.We all have lots of ideas every day, but ensuring that these ideas are coming from a strong foundation is important. They need to be technically possible (stimulus) and also add value and solve problems for the person that they are intended (insight).In this episode, we discuss how stimulus and insight work together to help drive ideas in a business and how all businesses should be collecting both of these ingredients as part of their everyday processLike and subscribe to stay informed of all future episodes.

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Sustainable Blockchain: Transforming Space Technology for Earth's Future.

Tue, 20 Feb 2024 17:47:50 GMT

Join us on Shifting Views with Willis as we delve into the exciting world of sustainable space solutions with our special guest, Alan Raw, Chief Sustainability Officer at Pan Galatic (https://www.pangalactic.io/).

Alan, a seasoned former Radio presenter and BBC producer, brings his wealth of experience in arts, music, and green initiatives to the discussion.Pangalatic, a pioneering Web 3 company, is leading the charge in utilising space technology to develop sustainable blockchain solutions that bridge the gap between Earth and off-world endeavors. In this episode, we explore the intersection of space exploration and sustainability, and how Pan Galatic's innovative approach is shaping the future of the space economy.Discover why space research holds the key to addressing pressing issues like climate change and sustainability, and how the unimaginable capabilities of space tech can propel us towards a more sustainable world. From lunar missions to Mars exploration, we uncover the potential of space technology in enhancing our planet and beyond.Tune in to gain insights into the fascinating world of sustainable space solutions and the role they play in shaping our future.

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From Rugby to Recruitment: Finding Talent in a Changing World.

Wed, 07 Feb 2024 16:00:34 GMT

We're discussing all things recruitment in this episode of 'Shifting Views with Willis'. Our guest, a seasoned recruitment specialist and Head Coach of Hull Ionions Rugby Club, delves into the transformative shifts in recruitment, post-pandemic, Brexit, and the cost of living crisis.Discover how rethinking candidate selection leads to a more innovative culture within organisations, driving growth and innovation. Learn why job seekers now prioritise culture over perks, pushing businesses to rethink talent acquisition strategies. We also explore the urgent need for educational reform to equip students with future-proof skills.Uncover the importance of soft skills and character attributes in recruitment decisions, beyond traditional academic or technical prowess. Plus, we discuss how we can learn leadership lessons from sports such as rugby and other personal passions like music or the arts.Tune in for a unique exploration of Rugby and Recruitment, and glean insights into navigating talent acquisition and leadership development in a changing world.

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Leading Innovation in Your Industry

Thu, 01 Feb 2024 14:25:34 GMT

Join us for a thought-provoking episode of the 'Shifting Views with Willis' Podcast as we delve into the intricacies of innovation within industries. In this episode, we explore the critical balance between observing industry trends and forging one's own path in innovation. Our discussion emphasises the importance for businesses to not only keep abreast of industry developments but also to carve out their unique strategies for innovation, aligning with their core company values and objectives.We dissect the significance of businesses being pioneers in their fields rather than mere followers of trends set by competitors. We examine real-life examples across various sectors, highlighting the lessons that can be gleaned from diverse industries and applied within one's own sector. Join us in uncovering the keys to becoming innovation leaders, charting a course that goes beyond imitation and sets new standards for the industry. Subscribe and stay tuned for more engaging discussions on the Podcast!

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Beyond the Buzz: Strategic Digital Adoption in Business

Wed, 31 Jan 2024 14:05:50 GMT

In this episode of 'Shifting Views with Willis', we delve into the critical aspect of digital technology adoption in businesses. Willis explores the significance of leveraging digital tools and processes to enhance operations, customer experiences, and overall efficiency. However, the discussion emphasises a crucial distinction: embracing digitalisation not for the sake of trends, but with strategic intent. Join us as we unravel the nuanced balance between incorporating digital solutions where they truly add value and avoiding the pitfalls of digitalisation for its own sake. Tune in to gain insights on navigating the digital landscape responsibly and effectively in today's evolving business environment.

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🎙️ Unlocking the Power of the U-Turn in Business

Tue, 30 Jan 2024 15:54:19 GMT

Ever felt like doing a 'U-Turn' in your business strategy was a sign of failure? Think again! In this episode of Shifting Views with Willis, we dive deep into the misunderstood concept of the U-Turn and why it's a crucial tool for success, not just in politics, but in the business world too.Join us as we debunk the myth that U-Turns signify incompetence and instead explore how they can pave the way for innovation and growth. From rethinking ideas to cutting projects that don't align with your vision, making informed U-Turns based on data and insight is a sign of strength, not weakness.We'll uncover why failure is a necessary stepping stone to innovation and how having a solid innovation process in place can mitigate risks. While gut feeling shouldn't overshadow data and insight, it's a valuable measure of experience that shouldn't be ignored.So, don't fear the U-Turn! It's okay for things to not work out initially. What's not okay is sticking to a failing course of action just to save face. Join the conversation and share your experiences with U-Turns in business - have you ever had to pivot your strategy for success?Tune in now and embrace the power of the U-Turn!

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The UK Post Office Scandal: A Culture of Betrayal.

Sat, 27 Jan 2024 14:36:45 GMT

Join us as we delve into the disturbing saga of the UK Post Office Scandal, exposing a toxic company culture that wreaked havoc on innocent employees. From leadership disconnect to wrongful criminal prosecutions, we unravel the dire consequences of having a bad company culture, neglecting employee trust and failing to pilot new systems adequately.In this discussion, we dissect the alarming implications of the Post Office Scandal, highlighting the critical need for transparent communication, proper training, and vigilant data monitoring in milestone rollouts of new technology. Our conversation explores the profound barriers to innovation and positive outcomes when a company forsakes its cultural integrity and disregards the well-being of its workforce.Like and Subscribe to Shifting Views with Willis for more thought-provoking discussions on innovation and pressing business, community and societal issues.

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Feeding Futures: Empowering Communities Through Food

Wed, 10 Jan 2024 17:51:03 GMT

🌾 Join us in this eye-opening episode of Shifting Views with Willis as we delve into the heart of our food system with esteemed guest Darren Squires from Hull Food Partnership. 🍽️https://hullfoodpartnership.org.uk/In this engaging conversation, we explore the intricacies of the food system, shedding light on the challenges surrounding food education, accessibility, locally sourced produce, communal land use for agriculture, and the pressing issue of food poverty. Darren's expertise offers invaluable insights into these critical topics, addressing the need for comprehensive strategies at the local, regional, and national levels.🥦 Discover the complexities of food distribution and the hurdles in ensuring equitable access to nutritious food for all communities. Learn about the significance of supporting locally grown produce and the potential of utilising public lands for communal food cultivation.🍎 Our dialogue extends to the importance of implementing a robust food strategy that addresses these challenges head-on, fostering a sustainable and inclusive food ecosystem.Tune in to this thought-provoking conversation and gain a deeper understanding of the profound impact of the food system on our lives and communities.Key Discussion Points:Food system dynamicsFood education challengesAccess to nutritious foodLocally grown produceUtilising public land for community agricultureFood povertyNeed for local, regional, and national food strategies🔗 Don't forget to like, share, and subscribe for more insightful discussions!

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Harmony of Innovation: Exploring Music's Influence on Identity and Creativity

Fri, 05 Jan 2024 18:30:27 GMT

🎵 Welcome to "Shifting Views with Willis"! 🎙️In this thought-provoking episode titled "Harmony of Innovation: Exploring Music's Influence on Identity and Creativity," we delve deep into the dynamic relationship between music, identity, and groundbreaking innovation.Joining Willis are esteemed guests: Pat Pretorius, a seasoned musician and music industry expert alongside Rob Lewis, an innovation consultant and R&D scientist. Together, they share a profound passion for music and its profound impact on culture, identities, and our collective creativity.We explore the evolution of music trends, celebrating its transformative effects on individuals and society. Our conversation navigates through the incredible ways music influences our ideas, problem-solving abilities, and our approach to challenges.Discover how the guests advocate for leveraging the profound positivity of music and its diverse cultures within the realms of corporate environments, governmental structures, and decision-making spheres. Our discussion highlights the crucial role of music in nurturing creativity, enhancing problem-solving skills, and fostering a more innovative mindset in employees and businesses alike.🔍 Key Topics:Music's Evolution & Cultural ImpactInfluence of Music on Identity & CreativityHarnessing Music for Innovative SolutionsIntegrating Music's Positive Effects into Corporate & Governmental SettingsJoin us as we champion the idea that incorporating the uplifting effects of music into corporate landscapes can create environments where creativity and innovation flourish, propelling businesses and individuals toward greater success.🔖 Don't miss out on this enlightening conversation! Tune in, engage, and be inspired to shift perspectives toward a more harmonious and innovative future.Stay tuned, subscribe, and share your thoughts in the comments below! Let's pave the way for a more harmonious and creative world together! 🌍🎶

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Innovating and Transforming the UK Healthcare System

Fri, 05 Jan 2024 18:25:57 GMT

🎙️ Welcome to "Shifting Views with Willis," your gateway to thought-provoking discussions on innovation across diverse industries, society and communities. In our inaugural episode, "Innovating in Healthcare," join host Willis and a panel of esteemed healthcare and health tech experts as they delve into the dynamic realm of healthcare innovation.In this compelling conversation, we explore the intricacies of the UK healthcare system, addressing pressing topics encompassing the NHS, the landscape of private healthcare, the pivotal debate between prevention and cure, and the compelling innovations witnessed in global healthcare systems. Our experts share invaluable insights into emerging ideas for innovation, the challenges of technology adoption, the efficacy of health schemes, and thought-provoking visions for the future of healthcare.🌐 Key Discussion Points:Challenges within the UK Healthcare SystemNHS & Private Healthcare DynamicsPrevention vs. Cure: Finding the BalanceGlobal Healthcare System InnovationsPromising Ideas for Healthcare InnovationTechnology Adoption in HealthcareImpactful Health SchemesFuture Trends in HealthcareTune in to gain a deeper understanding of the ever-evolving landscape of healthcare innovation and join the discourse on "Shifting Views with Willis"! Don't forget to like, subscribe, and hit the notification bell to stay updated on our insightful conversations across various industries! 🚀✨

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Health Innovation State of the Nation

Wed, 29 Jul 2020 13:37:16 GMT

Innovation in healthcare has become a key talking point amongst thought leaders and has been amplified by the COVID-19 pandemic. In this new recording taken from an Edenic Round Table videocast, I'm joined by health and innovation experts to discuss how the UK healthcare system is embracing technology and innovation and the opportunities and barriers the sector faces as we try to push the boundaries of innovative thinking and evolve our approach to healthcare.

Panel Members: Wayne Willis (host) Edenic Group Innovation Consultancy.

Darren Crombie - Founder of Health Tech company, Upstream Health

Pete Waddingham - Programme Manager at Yorkshire & Humber Academic Health Science Network

Dr Chris Mckee - Innovation Manager NHS Leeds Teaching Hospital Trust

Video version of the full podcast can be viewed at https://www.edenicinnovations.com/ or by searching Edenic Group on YouTube

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A 'New Normal' for UK Manufacturing

Sun, 10 May 2020 17:07:03 GMT

In this episode of Edenic Round Table, the Virtual Sessions, we discuss what the UK manufacturing sector might look like, post COVID-19. Our guest is Paul Sweeting, a mechanical engineer in the physical security manufacturing sector for the last 15 years. Paul discusses the need for innovation and sector collaboration in UK manufacturing, and why manufacturers need to be agile to navigate what might be the 'new normal' for UK manufacturing.

We discuss what the industry can learn from the COVID-19 disruption, how the physical security industry might develop and the potential uplift for UK manufacturing as global innovators.

See video version on our website, https://www.edenicinnovations.com/ or search 'Edenic Group on YouTube.

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Innovating Through Sprints

Mon, 27 Apr 2020 17:05:21 GMT

In this episode, the Edenic team is joined by guest, Lindsey Newman-Wood. As a sprint master and an innovation and marketing consultant, Lindsey talks us about using the methodology of sprints to develop new ideas and innovate in business. We discuss the steps for running a remote sprint with your colleagues whilst social distancing and the importance of thinking disruptively if businesses are to survive and continue to grow.

Video version can be seen on the Edenic Group website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube.

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Increasing Sustainable Travel With E-Bikes

Mon, 27 Apr 2020 16:58:20 GMT

In this episode of Edenic Round Table - The Virtual Sessions, the Edenic team is joined by fellow innovation consultant and sustainable mobility expert, Tristan Allen. As an owner of an eBike specialist outlet called Fully Charged Silverstone, Tristan is an advocate of developing innovative solutions for a greener and more sustainable way to travel. We discuss what the new normal of mobility might be post COVID-19, the health and environmental benefits of e-bikes, and how today's bikes have been designed to complement our daily work and social lives.

On a wider level, we discuss the importance of innovation across all business, highlighted by the period of global disruption that we all find ourselves in, and how we might use this time as a catalyst to think differently about the way we live and work.

Video version can be seen on the Edenic website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube.

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Innovating in the Superyacht Industry

Thu, 16 Apr 2020 16:59:42 GMT

In this episode of our Edenic Round Table sessions we discuss the world of superyachts. Our guest is Elliot Dixon, Marketing manager at Smart Technology Advisers, who specialise in creating custom technology packages to be fitted in some of the world most luxurious superyachts.

Elliot discusses what it takes to work in such a niche and exclusive industry, his approach to innovation, remaining relevant and future proofing, and the importance of enabling an innovative work place culture.

Video version can be seen on the Edenic Group website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube.

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The Impact of COVID-19 on Consumer Goods Companies

Thu, 16 Apr 2020 15:55:45 GMT

In this recording of Edenic Round Table - The Virtual Sessions, we are joined by Jordan Harvey, from consumer goods firm, Church and Dwight. Dialing in from Canada, Jordan gives his insight into how consumer goods firms are navigating the COVID-19 pandemic, and how they are reacting to the different shopping habits that consumers in Canada are displaying.

We also discuss the future of consumer shopping with the rise of digital technology and how supply chains have had to adapt in an unprecedented period.

Video version can be viewed on the Edenic Group website https://www.edenicinnovations.com/ or by searching 'Edenic Group' on YouTube

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Business Innovation: Finding Adventure in Adversity

Thu, 02 Apr 2020 17:02:55 GMT

In this episode of Edenic Group's daily vlog series, Edenic Round Table - The Virtual Sessions, we welcome Johnny Palmer, founder of Bristol based events production company, SXS. Together we discuss how businesses can develop new and innovative solutions if they think differently about their offer.

Johnny highlights how he has diversified his own offer during the disruption of COVID-19, linking the sectors of events production and online education, and explains how businesses should be adventurous in their discovery of new opportunities.

We provide 6 key considerations that businesses in all sectors should explore if they are to innovate, disrupt and survive in periods of adversity.

Video can be viewed at edenicinnovations.com or by searching 'Edenic Group' on YouTube.

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Thinking Differently about Disruption in Manufacturing

Thu, 02 Apr 2020 11:02:18 GMT

The manufacturing sector is hit hard in times of disruption, especially severe global impacts like the COVID-19 pandemic. In this episode of Edenic Round Table, The Virtual Sessions, we discuss how manufacturers can think differently about their offer during this downtime, and how they can utilise digital tools and services to develop new innovations and business models to navigate disruptive periods and be sector change makers.

Our guest on the show is Lucy Blackley, CEO of Product Lifecycle Management company, Bombyx PLM. Lucy provides her insight from what she is seeing first-hand in the manufacturing sector and the steps she feels business leaders can take to innovate, thinking differently and have continued growth.

Video version available at edenicinnovations.com or search 'Edenic Group' on youTube.

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How to Build an Innovation Culture

Wed, 01 Apr 2020 11:04:34 GMT

In episode 4 of Edenic Group's, Virtual Sessions, we discuss the importance of building an innovation culture within your organisation. Without the correct culture, it's impossible to be disruptive or deliver innovative projects.

The Edenic team highlight 5 key tips to help ensure your business has the right culture for innovation, to ensure innovation is 'always on'.

Video version available at edenicinnovations.com or search 'Edenic Group' on YouTube.

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Tools, Tips and Tricks for Remote Working

Mon, 30 Mar 2020 17:09:58 GMT

Taken from Episode 3 of Edenic Group's daily videocast series, Edenic Round Table - The Virtual Sessions.

Many people are now working from home, especially as a result of the COVID-19 pandemic. It can be difficult to stay focussed, remain productive and keep engaged with your colleagues when working remotely. In this episode, we discuss the challenges of working from home and highlight some of the great digital tools that are available to make remote working easier and more collaborative.

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What does COVID-19 mean for healthcare?

Fri, 27 Mar 2020 15:20:44 GMT

This recording is taken from one of Edenic Group's new daily videocast series, Edenic Round Table - The Virtual Sessions. As the UK is currently on lockdown due to the COVID-19 pandemic, we opted to record our series via Microsoft Teams, having daily discussions about innovation and thinking differently in business.

In this episode, we discuss healthcare and the impact that the COVID-19 pandemic is having on the health system. We discuss how organisations can think differently about their offer to support the health service and our role in society to adopt the tools and mindset to take more care of our own health and explore preventative solutions.

To see the video versions visit edenicinnovations.com or search 'Edenic Group' on YouTube.

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Digital Health; Should We Be More Responsible For Our Own Healthcare?

Mon, 09 Mar 2020 18:18:46 GMT

In this podcast, I'm joined by Pete Waddingham, Programme Manager at the Yorkshire and Humber Academic Health Science Network (YHAHSN), and my partners at Edenic Group, Jamie Del Grosso and Rob Lewis to discuss the role digital is playing in the health sector and what the UK's future healthcare industry might look like, aided by digital.

The world population is rising and estimated to be around 50 billion by 2050. In the UK we are living longer and fortunate to have a healthcare system that is free at the point of access. But with a growing and ageing population, do we each need to play a role in supporting the health industry and take some responsibility for our own healthcare? Digital technology is playing an ever-growing role in the health industry. The National Health Service (NHS) and the industry as a whole are looking to explore this for new innovations and solutions to help support the sector, relieve pressure and aid the public in taking preventative measures to ill health and everyday care.

This is an insightful discussion, which highlights the many opportunities that can come from embracing digital and the public playing its part to help sustain and support the health, wellness and support sectors.

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Do You Have The Terminator Complex?

Mon, 02 Mar 2020 15:35:11 GMT

"Every business is a digital business, they just don't know it yet".This podcast is taken from a recording of our innovation consultancy, Edenic Group's new online panel discussion show, 'Edenic Round Table'. The show features the Edenic team and invited guests discussing the topics of innovation, disruptive thinking, digital technologies, business growth and barriers and innovation culture.In this inaugural episode, the Edenic team, Willis, Rob and Jamie, are joined by Mark Modena, Projects Director at Winning Moves - a business improvement and software development company that specialises in delivering SME support programmes, and Colin Bell, Business Growth Director at the North East Local Enterprise Partnership and also a Management Consultant at Winning Moves. Ahead of a new digital catalyst programme being rolled out to SME businesses across the Humber region, we discuss why it is so important for business leaders and owners to embrace digital technology if they are to survive, grow and innovate. We explore examples of businesses that have failed because they did not adapt to a digital climate and those that have disrupted industries with new, innovative offers.We also discuss why some business leaders are worried about change; how digital adoption may displace jobs, affect bottom lines and disrupt their way of doing business. The "terminator complex".Not everything has to be digital and sometimes does not make sense to be digital, but it would be dangerous to not explore and understand the opportunities that digital technology can provide to a business.If you're a business leader or owner, this is for you.Edenic Group: https://www.edenicinnovations.com/Winning Moves: https://www.winningmoves.com/

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The Sweet Side of a Vegan Business

Tue, 11 Feb 2020 10:51:16 GMT

Hey everyone, welcome back to the Willis Talks podcast.

In this episode, I am joined by Dean Adamson, who is the Managing Director and co-founder of the vegan sweets and confectionery business, Mummy Meagz.

Dean talks to me about living a vegan lifestyle and helps to demystify some of the rumours about veganism. We discuss why he and his family, also fellow vegans, created the vegan-friendly confectionary brand, Mummy Meagz, who say their mission is to simply make vegan versions of the world's favourite snacks. Dean highlights how the business has grown, now securing deals with major high street sellers, such as Holland and Barratt.

Dean also talks to me about his life leading up to creating Mummy Meagz. A former Sniper in the British Army, a footballer in Australia and a business mentor at Virgin, Dean really has lived a full life.

Like me, he hails from a council estate in Hull and has been driven to try new things, something he enthuses about to young people. He’s all about having a go.

I really enjoyed this podcast, I hope you do too. Please remember to subscribe and share. Enjoy!

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Freelance Copywriting - More Than Just Words

Mon, 03 Feb 2020 15:14:19 GMT

Thanks for tuning into the 'Willis Talks' podcast. In this episode, I'm joined by Hull-based freelance copywriter, Tim Goodfellow. Tim discusses the importance of copywriting to any business, not only to benefit marketing targets such as SEO, product descriptions, blogs and social media content but also as a way to build brand presence, trust and recognition as an authority of their sector.

We discuss Tim’s early love of the written word and why he moved from a potential career in journalism to freelance copywriting, and how these are very different industries.

We also explore life as a freelance creative and pros and cons of running your own business over an in-house role.

As usual if you like what you hear, please subscribe and share. Enjoy the show.

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Why Businesses Should Embrace Digital Technology

Mon, 03 Feb 2020 11:49:48 GMT

In this episode of Willis Talks, we are discussing all things digital with Barclays Bank. I’m joined by David Summerbell, Ecosystem Manager of Barclays Eagle Labs, Hull and also Edwin Turay, Branch Manager, Barclays Hull. Also on the show is Rob Lewis, my partner at Edenic Group and founder of Digital health company, 54 Degrees North.

Together we discuss the importance of businesses embracing digital technology and how the growth in digital has significantly affected all industry sectors. We talk about the Barclays eagle labs initiative to support new digital startups and why they have rolled out the Barclays Eagle Labs network across the UK.

We also chat about the Barclays Digital Eagles project, which supports their everyday customers in understanding digital technology, and discuss how business leaders should embrace the technology that they are already using in their everyday lives.

As always, we talk about the life of an entrepreneur and pros and cons of running your own company, and how legacy businesses should embrace the talent and ambition of young startups and incubators in their region. Our home city of Hull, UK is high on the agenda, as we highlight what we are doing as a city to drive innovation.

I hope you enjoy the show. If you do, remember to subscribe and share.

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A Woman’s API for Substance Over Style

Mon, 16 Dec 2019 12:17:32 GMT

Why Product Lifecycle Management is a Win for Business.

In this episode of 'Willis Talks', I am joined by Lucy Blackley, who is the founder of Product Lifecycle company, Bombyx PLM. Hailing from the fashion industry, Lucy left the exec life to build her own business and create a more accessible approach to Product Lifecycle Management. She discusses how using PLM can make businesses more streamlined, and provide a cradle to grave solution to manage products from conception to roll out, not only for the fashion industry but a whole multitude of sectors, including startups.

Lucy also touches on some of the personal hurdles she has had to overcome as an entrepreneur, including the challenge of equality, overcoming the feeling of imposter syndrome that business leaders can sometimes feel.

This is an insightful discussion with some real nuggets of wisdom and advice for you fellow entrepreneurs. Know that you're not alone in your worries. If entrepreneurship was easy, everyone would be doing it. Reach out to community spaces in your area and put yourself out there, you'll find more in common with fellow business owners than you might think.

As always, please share, subscribe and enjoy.

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Why Mixed Reality is a Game Changer for Business

Mon, 02 Dec 2019 17:55:41 GMT

In this episode of Willis Talks, I'm joined by Adam Boyne, Director of Mixed Reality and Games Development studio, BetaJester.

Adam helps to define and demystify the world of Mixed Reality and the uses for applications like Virtual or Augmented Reality. The commercial world has come to embrace these immersive platforms in recent years and you'll hear why the application opportunities are endless, no matter what sector you work in.

We explore some user cases for Mixed Reality, explore what the future holds for these platforms and discuss why business leaders need to familiarise themselves with these technologies if they are to avoid missing out on the opportunities they bring or worse, be disrupted by them.

You can find out more about BetaJester at https://www.betajester.co.uk/.

Enjoy!

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The Power of Social Media and Your Personal Brand

Mon, 02 Dec 2019 14:31:59 GMT

In this episode of Willis Talks, I'm joined by Matt Johnson. Matt is a freelance Social Media Marketing consultant, host of the 'My Journey' podcast and co-organiser of 'Creative Point' a series of network events targetted to creatives of all disciplines.

Matt discusses the importance of using social media in today's business environment and the opportunity that these platforms can bring. We also discuss the difference between building a personal brand and developing a business presence online, and why it's important to develop your own personal profile.

This episode was recorded at the Centre for Digital Innovation (C4DI) in Hull, which hosts a community of freelancers, businesses and experts across particularly the digital sector. Matt highlights the benefits of harnessing such a vast community and how you can navigate some of the creative hurdles or barriers that might prevent a business from embracing the power of social media.

You can find out more about Matt and his business The MJ Social at https://www.themattjohnson.co.uk/.

Enjoy!

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The Waterline and Decarbonisation with Dr. Diana Taylor

Tue, 26 Nov 2019 22:21:10 GMT

In one of the first episodes of Willis Talks, we get straight down to the serious issues. I'm joined by Dr Diana Taylor, Managing Director of Marketing Humber, otherwise known in the Humber region as Bondholders, and my colleague from Edenic Group, Rob Lewis. Diana talks to us about 'The Waterline', a campaign set up by Marketing Humber and the University of Hull to address the urgent need for decarbonisation in the Humber region. As the highest emitters of carbon in the UK, the Humber Region is at great risk of the effects of climate change and as a low lying estuary, the area is in serious danger of major flooding if we do not tackle this challenge head-on. Based on Bill Gates' 'Five Grand Challenges' The Waterline has been set up to explore innovation, ideas and bring the region together to find solutions for decarbonisation of the area. The Waterline Summit, an exhibition and seminar event has been set up to kick off the decarbonisation journey. Diana explains how we all need to unify and come together to address an issue that affects us all and help the Humber region be the catalyst for global change, as well as leverage the commercial opportunities that can come from meeting the climate change challenge, head-on.

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