Discover how Nyree is redefining agency life through progressive flexibility, salary transparency, and a focus on value-aligned client relationships. She shares how Jack and Grace is creating a more inclusive, sustainable way of working-without compromising on success.

From rethinking traditional structures to building a purpose-led business, this episode explores what it really takes to create a fairer future for agency work.

Want more support? Join Women in Agencies: womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Key topics include:

• The impact of employee ownership on agency culture
• Strategies for effective remote teamwork
• The integration of AI into creative processes

Discover how Alison and her business partner navigate challenges and foster collaboration within their agency.

Want more support? Join Women in Agencies - womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sister Sessions by Women in Agencies, discover the importance of purpose-driven work and B Corp certification.

Key topics include:

The role of purpose in agency operations

Strategies for building client trust

Navigating industry challenges and fostering sustainable growth.

Want to build your network? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Gain insights into the unique hiring strategies that have bolstered her agency's success.

Key topics include:

- Overcoming challenges of growing a remote team

- Importance of culture and values in staff retention

- Adapting service offerings to client needs

- Balancing business growth with lifestyle choices

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Discover how technology and diversity intertwine at Untold Fable, a global production studio, to democratise access to production briefs and the importance of working with local talents. 

Key topics include: Rosie's inspiring journey from a social media intern to a leadership role, navigating agency buyouts, and the role of AI in modern content production. 

Don't miss insights on building trust with clients and future growth plans at Untold Fable. 

Want more support? Join Women in Agencies – womeninagencies.co.uk.

Hosted on Acast. See acast.com/privacy for more information.

With nearly two decades of experience in the creative industry, Maddie shares her journey through the agency world — from project management roles to leadership — and how relationships, mentorship and curiosity have shaped her career along the way.

We talk about the realities of agency life, including how networking is less about working a room and more about building meaningful professional relationships. Maddie also shares how 400 Communications has built a culture rooted in respect, collaboration and impact, and what it really means to operate as a B-Corp agency.

The conversation explores:

• How agencies can build healthier, more supportive workplace cultures
• Why mentorship and peer learning are essential for developing talent
• The role of purpose-driven work in motivating teams and producing meaningful results
• The evolving opportunities for women in creative and client services roles
• Why growth doesn’t always mean getting bigger — sometimes it means getting better

Maddie also reflects on the importance of advocating for women in leadership, creating opportunities for others, and fostering workplaces where people feel heard, valued and empowered.

• If you’re working in an agency or building your career in the creative industry, this episode offers thoughtful insights on leadership, culture and creating meaningful impact through your work.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Key topics discussed include:

- The decision and transition process of narrowing services to just email

- How specialisation has improved client referrals and outreach

- Practical insights into pricing, packaging, and one-off service models

- Common mistakes businesses make in email marketing

- The benefits of agency collaboration

If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections. 

Want more support? Join Women in Agencies – womeninagencies.co.uk

https://www.claddaghcreative.com

Hosted on Acast. See acast.com/privacy for more information.

How do you measure success as a creative agency founder beyond headcount and turnover? In this episode, Beth chats with Kim Somerville, co-founder of Agency by Agency, about benchmarking your agency against industry-wide data to find both sustainability and joy in how you do business.

Drawing from her own experiences leading agencies and working client-side in the charity sector, Kim shares why access to reliable, non self-reported data is empowering agency leaders—especially women—in making informed decisions. 

Highlights include:

- The current state of the UK's agency landscape with over 25,000 agencies mapped

- Why 27% of UK agencies founded by women is worth celebrating—but why we need more

- What defines micro and small agencies and their £1.3B contribution to the economy

- The “sweet spot” in agency size for growth and agility

- Why data is critical for setting your own benchmarks, not just chasing revenue goals

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Key topics covered:

- Why agency cultures need more than box-ticking on policies

- The pressure and pitfalls of the 'build to sell' agency model

- Navigating miscarriage, fertility, and maternity experiences courageously

- How Reflect Digital and Agency Land are championing transparency and inclusion in the marketing space

- Advice for agency founders on building authentic support systems

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Ellie shares how she launched the agency in 2024 after years as an in-house marketing lead, and how she’s now managing rapid growth, client work and team building while still showing up with a strong personal brand.

We cover:

- How her personal brand on LinkedIn generated 90% of her early clients

- What founders can do when they have “no time and no content”

- Building systems, hiring early team members and learning to say “we” not “I”

- The value of repurposing content for scale while staying on-message

- Agency collaborations, red flags, and the power of not seeing others as competition

Ellie’s honesty about the scrappy early days and the mindset shifts that come with growth make this episode a must-listen for anyone growing a service-led agency.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In this conversation, we cover:

- Key growth pinch points for agencies at team sizes of 10 and 25

- The role of founders versus operations specialists in sustaining growth

- Common mistakes around hiring, people management, and financial planning

- Why scorecards and tracking KPIs are essential — even for solo founders

- Unique challenges faced by female founders in business development

Whether you're running a lean team or looking to scale, this episode is packed with actionable insight.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Covered in this episode:

- How Mary Anne built her agency from scratch by learning from 30 other agency pitches

- Lessons from sales brutality, cold calling, and early career resilience

- Where and how AI creates real value across client delivery and internal ops

- How her custom GPTs boost content creation, reporting and performance

- Why running a smaller, profitable agency can be a strategic choice, not a limitation

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Here’s what we cover:

- Starting a specialised agency in the male-dominated world of gaming marketing

- Building profitability and defining niche services for long-term success

- The emotional and operational reality of selling your business

- Transitioning from agency owner to in-house marketing lead

- The importance of agency networks and coaching when scaling

If you're thinking about growth, exit plans, or long-term sustainability, Liz’s story is packed with practical takeaways.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Sadie shares her journey into agency life, her love of PPC, and the importance of patience, budget, and clear client communication. We also get into:

- Practical onboarding and strategy-setting for new PPC clients

- How Creative Pod approaches reporting and client transparency

- Pros and cons of automating vs manually managing PPC dashboards

- Navigating Google’s ongoing changes and the impact of AI

- Why PPC can be a game-changer for performance-led campaigns

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Key topics discussed:

- Why Mary built Faltrego and what the agency name means to her

- The value of niche positioning and how it drives growth

- How Faltrego approaches person-centred storytelling and co-creation with lived-experience groups

- Why representation in advertising needs more than on-screen diversity

- The importance of flexibility, inclusivity, and transparency in agency culture today

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Listen in as we explore:

- Why a strong onboarding process is essential for long-term retention

- How DMT navigates difficult client offboarding with grace and honesty

- The impact of COVID-era growth and how it shaped team culture

- How agencies can offer flexible packages in challenging markets

- The comms tactics that support client trust and internal alignment

Amy also shares a dramatic (and surprisingly successful) tale of tracking stolen company laptops with the help of TikTok tote bags.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Freya dives into common agency growing pains, from pricing mistakes and unclear positioning to sales process inefficiencies and capacity planning. Drawing from her own journey—where she led rapid agency expansion from 1 to 100+ staff—Freya now advises a range of agencies on how to scale sustainably.

Key topics include:

- Why niching and clear positioning are essential in today’s saturated market

- How to improve win rates with better pitch and sales processes

- Calculating profitable pricing based on team utilisation and margins

- Common growth plateaus and how to move beyond 10–13 staff

- Strategic services that make agencies irreplaceable

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Share your thoughts with us over on socials:

https://www.instagram.com/womeninagencies/

https://www.tiktok.com/@womeninagencies

JOIN US:

Looking for an empowering community where you can find inspiring

women to connect, collaborate and learn with?

🚀We promote career

and business development for our members.

📣Our members

network regularly shares business and job opportunities.

💥We are

cheerleaders. We are allies. We are leaders. We are learners.

Join Women in Agencies for just £22 per month - possibly the

best value business networking group you will find!

LINKS:

https://www.bringdigital.co.uk

https://womeninagencies.com

Hosted on Acast. See acast.com/privacy for more information.

Inside this conversation, Emmy explains the benefits of working in a smaller agency environment and the unexpected skills that come with it. She also offers valuable practical advice for early-career professionals trying to break into the agency world.

Key topics covered:

- Emmy’s journey from publishing to digital marketing

- How small agency life accelerates skill development

- The power of cold emailing and networking for career growth

- The importance of learning strategy, analytics and versatility

- Honest advice on getting your foot in the door (without the glamorised version)

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Tune in as Beth discusses:

- Key differences between UK and US digital PR strategies

- Why transparency and honesty matter more than perfect results

- How digital PR fits into broader organic marketing goals

- Red flags agencies should consider before signing clients

- Balancing big brand recognition with sustainable agency growth

Whether you’re leading new business, delivering client strategy, or refining your PR offering, there’s plenty of actionable insight in this candid episode.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

This episode covers:

- How to define and maintain a genuine brand reputation

- Why research and customer listening are your best branding assets

- The role of storytelling, personalised connections, and empathy in content marketing

- Useful content tips across social media platforms from Instagram to LinkedIn

- The importance of doing over telling when it comes to brand values

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Topics covered include:

- How to vet and select the right influencers for your brand

- What makes a campaign genuinely successful (and what derails it)

- Transparent insights on fees, benchmarking, and misconceptions

- Red flags to avoid when working with influencers or management

- How to build long-term rewards beyond one-off content posts

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

From managing clients during nap time to creating compassionate policies for working parents, Megan shares her personal journey and thoughtful take on what the PR industry needs to support returning mums and dads. You'll hear:

- Why Megan transitioned from freelancing to founding her own agency

- The challenges of juggling parenthood and entrepreneurship

- How Orange PR aims to be truly flexible and family-supportive

- What maternity, miscarriage, and fertility policies she believes agencies must implement

- Reflections on changing workplace attitudes towards working mothers and shared parental leave

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Tune in to explore key topics including:

- Why so many agencies neglect their own marketing and when to bring in external support

- The challenges of scaling from freelancer to agency and maintaining consistency

- How to approach internal marketing strategy with limited resources

- Content strategy tips for lead generation, brand building, and talent attraction

- Using sector-specific thought leadership and how to repurpose content effectively

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Topics you'll hear about in this inspiring session:

- Why developing a growth mindset is essential for business resilience

- How science-backed gratitude practices can elevate your day

- The difference between marketing strategy and mindset—and why you need both

- What 'making it work' looked like for Kelly, from freelancing to six figures

- Red flags and myths in online business coaching

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Key topics discussed include:

- Tips for developing your personal brand without overwhelming yourself

- Why chasing followers and algorithms is a distraction and what to focus on instead

- Platform-specific predictions for 2023 and what they mean for strategy

- How to build authentic content that engages your true audience

- Simple engagement tactics to boost visibility with minimal effort

This conversation is part of the monthly Sister Sessions series from Women in Agencies.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

- What makes TikTok SEO tick: captions, auto-text, and sound

- How to measure and prove social SEO value to clients

- Tools and tactics for keyword and trend research across platforms

- Real campaign case studies from Mark Hill and University of Derby

- Strategy tips for agencies balancing paid vs organic

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

We cover:

- The five essential policies every growing agency must implement

- How to approach maternity, paternity and parental leave strategically

- Supporting retention and well-being in competitive hiring markets

- Flexible work, job shares, and how to build a positive culture remotely

- Why investing in people leads to organic company culture and long-term growth

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore:

- What imposter syndrome really is (and isn’t)

- How agency leaders can build confidence in junior staff

- Ways to improve internal communication and feedback loops

- Creating inclusive company cultures that support all employees

- The importance of aligning with the right clients and peers

This conversation also features powerful input from community members, offering real stories and strategies for navigating professional self-doubt.

Want more support? Join Women in Agencies – womeninagencies.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Please rate and review our podcast wherever you are listening, it really helps us!

Join Women in Agencies for FREE (limited time offer) here: https://womeninagencies.com/

Visit our Instagram here: https://www.instagram.com/womeninagencies/

Jess' agency: https://www.foolproofmarketingco.co.uk/

Hosted on Acast. See acast.com/privacy for more information.