Small Talk

Cubitts - Building a brand focused on 'precision with soul'

Fri, 15 Sep 2023 10:21:51 GMT

This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life.

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Great Influence - "Lack of trust is culturally ingrained in businesses"

Mon, 27 Feb 2023 06:28:29 GMT

This week we're joined by Claudia Cardinali, Head of Client Operations at Great Influence, the talent agency for entrepreneurs. We spoke about personal branding but largely the conversation landed on how to build a fantastic company culture and how to get the best out of talent. - a passion both Great Influence and °Small World share. From the pitfalls of hustle culture to building trust in the workplace this is one not to miss if you're battling with building a great workplace in the modern day.

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trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"

Mon, 20 Feb 2023 06:04:25 GMT

This week we're joined by Nick Telson and Rory Sadler, founders of trumpet, the SaaS sales tool helping create better buying journeys for B2B customers. We covered both the brand itself and how it's bringing fun to the sales cycle as well as the process they both went to raising investment for the brand and the vision story you have to tell in any good pitch deck.

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HumanForest - The Spotify of Micromobility

Tue, 31 Jan 2023 08:00:27 GMT

Joe Rampley and Jack Mitchell join us from HumanForest. Joe heads up everything design and brand whilst Jack leads on content, constantly engaging the HumanForest community. We spoke about gamifying the experience of renting bikes with the brand, building community through their 'nodding strategy' and the story behind that golden bike.

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Foodstuff - Front of house on wheels

Mon, 16 Jan 2023 06:16:37 GMT

We speak to Toby Savill Co-Founder and CEO of Foodstuff, the independent food delivery company giving Deliveroo a run for their money. We touched on everything from how to create a sticky brand, how to use a creative platform to organise advertising and why it's vital that food delivery brands act like front of house on wheels.

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King of Shaves - How to tackle Gillette for market share

Mon, 12 Dec 2022 06:58:22 GMT

We're joined by Will King, the Founder of the aptly named King of Shaves. The original shaving challenger brand turns 30 next year so what better time to discuss how the brand was built and what led to its success? Harvey and Will cover how other categories can spark product innovation, which products endure during a recession and how Gillette missed out on one of the world's greatest trademarks.

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Freestar - "1 in 3 pub visits in alcohol free, it's a movement driven by consumers"

Tue, 29 Nov 2022 06:00:37 GMT

1 in 3 pub visits in the UK is now alcohol-free but there's still a massive opportunity for those pubgoers to be converted to non-alcoholic options like beer and spirits. We're joined by Felix von Hurter, Co-Founder of Freestar, one of the UK's leading non-alcoholic beer brands to discuss how they're seizing the opportunity. We covered why beer is recession-proof, why off-trade retail is so important for new brands and why football is ripe for an alcohol-free beer sponsor.

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Karta - "Here, marketing budgets are infinite"

Mon, 21 Nov 2022 06:59:43 GMT

In April 2020, 45.8 million people saw Travis Scott perform across 3 days. The biggest crowd he'd performed to before that was less than 1% of that total. That's because he performed in the metaverse. We spoke to Erik Londré the founder of Karta, an agency helping brands activate in the metaverse. We spoke about the mass of new jobs being made by the metaverse, what makes a good experience in the space and why there are truly infinite budgets in the metaverse.

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Jamii - Creating the Taste Card of Black British Businesses

Mon, 07 Nov 2022 07:00:45 GMT

Khalia Ismain runs Jamii, a marketplace for Black British creators and makers. The brand and Khalia herself have been a driving force behind positive change in the UK to better economic opportunity for Black British entrepreneurs, aiding the discovery of unique gifts at the same time.

Khalia and Dan spoke about how the Jamii card is a powerful brand asset taking inspiration from Taste, how partners can avoid tokenist gestures and what messaging brands with a higher price point can adopt to be sensitive during a recession.

Jamii were one of °Small World's first-ever clients, we launched their 2021 Christmas campaign across 300 OOH sites in London. Find it on our website. ✌️

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STRYKK - Growing a striking brand in the £10BN NoLo category

Mon, 24 Oct 2022 05:15:13 GMT

Tom Glover, Brand Manager at STRYKK, bats about the challenges and solutions for growing a brand in the NoLo (No and Low alcohol) category.

STRYKK is one of the early successes in the space. A strikingly simple yet impactful brand set up to make switching to non-alcoholic options easy for consumers and on-trade bars alike.

We spoke about why ritual is so important for alcohol brands, how brand design choices can actually lead to making sell-in easier and why being a brand in a new category requires a totally new strategy that actually embraces competition.

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And Rising - £1.7BN worth of brand scaling lessons

Tue, 11 Oct 2022 05:00:25 GMT

Dan rides solo this week in conversation with Jonathan Trimble of And Rising.

Jonathan is the Co-Founder of And Rising, a pioneering agency which invests creative capital to help brands scale.

Creative capital is when an investor offers a mix of strategic and creative skills in place of cash, often more valuable to rapidly scaling businesses if the right mix.

In fact, a sign of its incredible value is that And Rising's portfolio brands have been involved in a combined £1.7 Billion of value at exit.

We speak about why brand is becoming ever more important for tech businesses, the two paths to scaling a brand today and the ever-increasing TikTokification of advertising - yes we did just say TikTokification.

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REKKI - Building a brand that serves

Mon, 26 Sep 2022 05:00:15 GMT

Lucy Pike is the Head of Marketing at REKKI, the ordering app for restaurants bringing the hospitality industry into the modern age.

Founded by former restaurateurs who felt the pains of running a kitchen firsthand, REKKI is a brand built to serve those on the front lines of kitchen warfare.

We spoke to Lucy about her past career building communities at WeTransfer, how that helped her build a brand for a niche audience at REKKI and how they're continuing to think outside the box when it comes to reaching chefs with their message.

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Habitual - "I don't care if you spend my entire £25K ticket on branding"

Wed, 14 Sep 2022 05:00:30 GMT

This week we have Napala Pratini join us in the studio.

Napala is the co-founder of Habitual, a health tech startup which provides a weight loss program aimed at people with type 2 diabetes.

Its combination of “evidence-based” food replacement with digital support has been hugely effective for its patients.

We speak about the importance of branding in healthcare, how to balance compassion & science, and what the true cost of diabetes is to society.

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El Rayo Tequila - Making tequila your first drink of the night, not your last

Tue, 30 Aug 2022 08:06:17 GMT

We're joined by Jack Vereker and Tom Bishop, the founders of El Rayo Tequila.

El Rayo are trying to challenge what we all think about tequila. They want discerning drinkers to see it as their first drink of the night rather than the last.

They have a fantastic brand rooted in the real Mexico which has seen festivals and stores clamouring to stock them this Summer.

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Purdy & Figg - We'd rather lie on the sofa than clean under it

Mon, 15 Aug 2022 00:17:39 GMT

In our first episode of °Small Talk we're joined by Purdy & Figg, who make refillable natural cleaning products that transform your house into a spa.

They have scaled to over 70k customers and are set to do £3m of online sales alone this year.

In the studio with us is Jack Rubin, Co-CEO of the family-led brand, having led the marketing and growth efforts from the beginning.

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