60 acast.com So On Brand https://feeds.acast.com/public/shows/so-on-brand en Kelli White brand strategy, brand photography, brand video, content strategy, AI for business, brand voice, personal branding, women entrepreneurs, female business owners, women in business, small business marketing, content creation, showing up on camera Kelli White Branding, Content, and AI for Busy Women-Owned Businesses So On Brand is the show about what makes brands and businesses stand out and actually get noticed. Every week, host Kelli White gets into the creative side of photos, video, and design, plus branded events, content marketing, and using AI to grow your brand without losing your personality.


Kelli's a brand photographer and videographer just north of Indianapolis. Branding's been part of her life since she was a kid in an entrepreneurial family, wearing the mascot costume and starring in local commercials for her dad's family fun center. From there she got a degree in tourism and event management, spent years in non-profit and corporate events, and landed in photo, video, and content creation about ten years ago. She didn't plan a single bit of it, and it added up anyway.


Each episode will run about twenty minutes and covers what your photos are actually for, how to pull off a brand event people still bring up months later, and what Kelli takes away from the big ones she attends herself. There's AI that still sounds like you, plus a running feature on small businesses around Indy and the Midwest worth knowing about.

Hosted on Acast. See acast.com/privacy for more information.

]]> So On Brand is the show about what makes brands and businesses stand out and actually get noticed. Every week, host Kelli White gets into the creative side of photos, video, and design, plus branded events, content marketing, and using AI to grow your brand without losing your personality.


Kelli's a brand photographer and videographer just north of Indianapolis. Branding's been part of her life since she was a kid in an entrepreneurial family, wearing the mascot costume and starring in local commercials for her dad's family fun center. From there she got a degree in tourism and event management, spent years in non-profit and corporate events, and landed in photo, video, and content creation about ten years ago. She didn't plan a single bit of it, and it added up anyway.


Each episode will run about twenty minutes and covers what your photos are actually for, how to pull off a brand event people still bring up months later, and what Kelli takes away from the big ones she attends herself. There's AI that still sounds like you, plus a running feature on small businesses around Indy and the Midwest worth knowing about.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Kelli White info+6a541466d2dde6b09ab84f5d@mg-eu.acast.com 6a541466d2dde6b09ab84f5d so-on-brand episodic https://assets.pippa.io/shows/6a541466d2dde6b09ab84f5d/1788453783214-4d705f47-e792-45ca-8e93-04c4b6926bed.jpeg https://feeds.acast.com/public/shows/so-on-brand So On Brand 13793f20-a9f9-11f1-bc2b-75e96df48e5f 7: Hosting a Branded Event or Retreat 7: Hosting a Branded Event or Retreat Tue, 13 Oct 2026 09:00:00 GMT 29:36 6acd86ab3b41843137ae47f0 false https://kelliwhitephotography.com/?p=5281 6acd86ab3b41843137ae47f0 6a541466d2dde6b09ab84f5d Tips for Hosting an Event or Retreat That Feels Like Your Brand full 1 7 A great event is mostly decisions made before anyone walks in the door. In this episode, I walk through how to host a branded event or retreat that feels like your brand from the invitation to the thank you, including the parts that get complicated.

In this episode:

  • Start with who it is for and what they walk away with
  • Why you should not do everything yourself, and who to hand things to
  • Planning for different needs, from accessibility to non-alcoholic options
  • Travel, logistics and communication
  • Small group dynamics at retreats
  • Sponsors and deliverables
  • A what-could-go-wrong list
  • Good Company: Dull's Tree Farm in Thorntown, Indiana

Show notes: https://kelliwhitephotography.com/?p=5281

Have an event or speaking engagement coming up that you need content captured for? Let me know and we can get it booked: https://kelliwhitephotography.com/ways-to-work-together

Find me on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> A great event is mostly decisions made before anyone walks in the door. In this episode, I walk through how to host a branded event or retreat that feels like your brand from the invitation to the thank you, including the parts that get complicated.

In this episode:

  • Start with who it is for and what they walk away with
  • Why you should not do everything yourself, and who to hand things to
  • Planning for different needs, from accessibility to non-alcoholic options
  • Travel, logistics and communication
  • Small group dynamics at retreats
  • Sponsors and deliverables
  • A what-could-go-wrong list
  • Good Company: Dull's Tree Farm in Thorntown, Indiana

Show notes: https://kelliwhitephotography.com/?p=5281

Have an event or speaking engagement coming up that you need content captured for? Let me know and we can get it booked: https://kelliwhitephotography.com/ways-to-work-together

Find me on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> 6: Confident on Camera 6: Confident on Camera Tue, 06 Oct 2026 10:00:00 GMT 32:24 6ac450926c844f245fb8d762 false https://kelliwhitephotography.com/?p=5271 6ac450926c844f245fb8d762 6a541466d2dde6b09ab84f5d Tips for Feeling Like Yourself in Brand Photos and Video full 1 6 If you've been waiting to feel "ready" before you book brand photos or start showing up on camera, this one's for you. I'm walking through how to get clear enough to book, what to wear, what a session with me looks like, and four ways to feel more like yourself once the camera turns on. You can use all of it this week, whether you ever work with me or not.

In this episode:

  • Five questions to answer before you book a brand session
  • Looking your best and still looking like yourself
  • What to wear (and what to skip on video)
  • What a session with me looks like, start to finish
  • Four ways to feel confident on camera: warm up, give your hands a job, get small reps in and give your content a day
  • A simple prep timeline for the weeks before your session
  • Good Company: Long's Bakery in Indianapolis and its Caitlin Clark shoe launch day with Nike and JD Sports

Show notes: https://kelliwhitephotography.com/?p=5271

What to wear for brand photos: https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> If you've been waiting to feel "ready" before you book brand photos or start showing up on camera, this one's for you. I'm walking through how to get clear enough to book, what to wear, what a session with me looks like, and four ways to feel more like yourself once the camera turns on. You can use all of it this week, whether you ever work with me or not.

In this episode:

  • Five questions to answer before you book a brand session
  • Looking your best and still looking like yourself
  • What to wear (and what to skip on video)
  • What a session with me looks like, start to finish
  • Four ways to feel confident on camera: warm up, give your hands a job, get small reps in and give your content a day
  • A simple prep timeline for the weeks before your session
  • Good Company: Long's Bakery in Indianapolis and its Caitlin Clark shoe launch day with Nike and JD Sports

Show notes: https://kelliwhitephotography.com/?p=5271

What to wear for brand photos: https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> 5: Will your Business Show Up in AI Search? 5: Will your Business Show Up in AI Search? Tue, 29 Sep 2026 09:00:00 GMT 28:29 6ab59d89cf7654f56a9c43ec false https://shows.acast.com/so-on-brand/episodes/6ab59d89cf7654f56a9c43ec 6ab59d89cf7654f56a9c43ec 6a541466d2dde6b09ab84f5d Tips for Helping Your Business Get Found with AI Search full 1 5 People are starting to ask AI who to hire, and AI only names a few local businesses per answer. This episode covers four free steps that give it more to work with, starting with the least glamorous one: your Google Business Profile. You can do all of it this week.

In this episode:

  • The book club question that started all this
  • How people find a business now
  • What the Local Visibility Index found
  • Step 1: Fill out your Google Business Profile
  • Step 2: Your photos are data
  • Step 3: Get reviews that actually say something
  • Step 4: Go ask AI about your own business
  • Two things not to do
  • Why AI matters when you run a business mostly solo
  • Good Company: Rivet Coffee

Show notes: https://kelliwhitephotography.com/?p=5256

Free AI search checklist: https://kelliwhite.myflodesk.com/aichecklist

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> People are starting to ask AI who to hire, and AI only names a few local businesses per answer. This episode covers four free steps that give it more to work with, starting with the least glamorous one: your Google Business Profile. You can do all of it this week.

In this episode:

  • The book club question that started all this
  • How people find a business now
  • What the Local Visibility Index found
  • Step 1: Fill out your Google Business Profile
  • Step 2: Your photos are data
  • Step 3: Get reviews that actually say something
  • Step 4: Go ask AI about your own business
  • Two things not to do
  • Why AI matters when you run a business mostly solo
  • Good Company: Rivet Coffee

Show notes: https://kelliwhitephotography.com/?p=5256

Free AI search checklist: https://kelliwhite.myflodesk.com/aichecklist

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> 4: Brand Experience in NYC 4: Brand Experience in NYC Tue, 22 Sep 2026 10:00:00 GMT 14:16 6aaf37d00a12e91774c18d4e false https://www.soonbrand.com 6aaf37d00a12e91774c18d4e 6a541466d2dde6b09ab84f5d Highlighting some of my favorite experiences from my trip to NYC full 1 4 I spent a few days in New York City exploring on my own, walking everywhere and eating all the fun things. I didn't go looking for podcast material, but I came home with lessons on brand experience for small businesses anyway. This episode walks through where they showed up, from a restaurant where every detail matched to a diner that made the price feel right, plus a few things you can try in your own business this week.

In this episode:

  • Why a non-work trip turned into podcast material
  • Lex Yard and why consistency comes down to small decisions
  • A touchpoint test to run this week
  • The Jellycat Diner and how the experience makes a price feel right
  • What it feels like when a client receives your finished work
  • Los Tacos No. 1 and doing a few things really well
  • The street team that got me to walk into a store
  • BonBon and the little extras that build fans
  • Good Company of the Week: Argosy Book Store
  • What your space says about your business

Show notes: https://kelliwhitephotography.com/?p=5250

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> I spent a few days in New York City exploring on my own, walking everywhere and eating all the fun things. I didn't go looking for podcast material, but I came home with lessons on brand experience for small businesses anyway. This episode walks through where they showed up, from a restaurant where every detail matched to a diner that made the price feel right, plus a few things you can try in your own business this week.

In this episode:

  • Why a non-work trip turned into podcast material
  • Lex Yard and why consistency comes down to small decisions
  • A touchpoint test to run this week
  • The Jellycat Diner and how the experience makes a price feel right
  • What it feels like when a client receives your finished work
  • Los Tacos No. 1 and doing a few things really well
  • The street team that got me to walk into a store
  • BonBon and the little extras that build fans
  • Good Company of the Week: Argosy Book Store
  • What your space says about your business

Show notes: https://kelliwhitephotography.com/?p=5250

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> 3: Buying Back Time with AI 3: Buying Back Time with AI Tue, 15 Sep 2026 17:31:00 GMT 11:16 6aa9261479ba7f1eccbd5a63 false https://soonbrand.com 6aa9261479ba7f1eccbd5a63 6a541466d2dde6b09ab84f5d Save Time, Repurposing Your Content, CORE Prompts full 1 3 I carry around 40 things in my head at once, and AI is what finally helped me get them out. This episode covers how I use it to buy back time in a real week, how one episode turns into a blog, an email and social posts, where I draw my own line (no AI images or flyers for me), and the CORE framework I use to write prompts. My opinions may change and yours might too, so take what helps and leave the rest.

In this episode:

  • Staying open-minded about AI
  • ADHD and carrying everything in my head
  • How AI buys back real time in my week
  • Turning one episode into more content
  • Why I'm skipping AI images and flyers
  • The CORE framework for prompts: Context, Output, Role, Example
  • Deciding where your AI line is
  • The AI strategy audit and free prompts
  • Good Company: Titus Bakery

Show notes: https://kelliwhitephotography.com/?p=5254

Free 5 AI Prompts: https://kelliwhite.myflodesk.com/gredwlncvb

AI audit: https://kelliwhite.myflodesk.com/aiaudit

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> I carry around 40 things in my head at once, and AI is what finally helped me get them out. This episode covers how I use it to buy back time in a real week, how one episode turns into a blog, an email and social posts, where I draw my own line (no AI images or flyers for me), and the CORE framework I use to write prompts. My opinions may change and yours might too, so take what helps and leave the rest.

In this episode:

  • Staying open-minded about AI
  • ADHD and carrying everything in my head
  • How AI buys back real time in my week
  • Turning one episode into more content
  • Why I'm skipping AI images and flyers
  • The CORE framework for prompts: Context, Output, Role, Example
  • Deciding where your AI line is
  • The AI strategy audit and free prompts
  • Good Company: Titus Bakery

Show notes: https://kelliwhitephotography.com/?p=5254

Free 5 AI Prompts: https://kelliwhite.myflodesk.com/gredwlncvb

AI audit: https://kelliwhite.myflodesk.com/aiaudit

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> 2: Making the Most of Your Content 2: Making the Most of Your Content Tue, 15 Sep 2026 17:30:16 GMT 14:49 6aa931b3fca3d5c77b54d788 false https://soonbrand.com 6aa931b3fca3d5c77b54d788 6a541466d2dde6b09ab84f5d Using Content From Your Brand Session full 1 2 Most brand photos end up sitting in a folder because they never had a specific place to go. This episode is how I plan a brand session around where your content is headed, so every image has a job before the camera comes out. The method works whether your photos are professional or shot on your phone, and whether you ever hire me or not.

In this episode:

  • Why brand photos end up sitting in a folder
  • Where your content is going, and why I work from a shot list
  • Website images come first
  • Social media images and video clips
  • Email, print, client guides and Google
  • AI-generated photos and why I start with real ones
  • AI tools that help: Canva, Descript and Claude
  • Good Company: Cafe Patachou, and why consistency doesn't have to mean sameness
  • Putting your last brand session to work

Show notes: https://kelliwhitephotography.com/?p=5253

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> Most brand photos end up sitting in a folder because they never had a specific place to go. This episode is how I plan a brand session around where your content is headed, so every image has a job before the camera comes out. The method works whether your photos are professional or shot on your phone, and whether you ever hire me or not.

In this episode:

  • Why brand photos end up sitting in a folder
  • Where your content is going, and why I work from a shot list
  • Website images come first
  • Social media images and video clips
  • Email, print, client guides and Google
  • AI-generated photos and why I start with real ones
  • AI tools that help: Canva, Descript and Claude
  • Good Company: Cafe Patachou, and why consistency doesn't have to mean sameness
  • Putting your last brand session to work

Show notes: https://kelliwhitephotography.com/?p=5253

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> 1: Welcome to So On Brand 1: Welcome to So On Brand Tue, 15 Sep 2026 17:00:00 GMT 5:26 6a99c623be980579612297f9 false https://soonbrand.com 6a99c623be980579612297f9 6a541466d2dde6b09ab84f5d Who What Where When full 1 1 "Oh my gosh, that's so on brand." We say it about people, items, events and places, and it's how this show got its name. Episode 1 is the welcome: who the show is for, what's coming this season, and why this is the right season of my life to finally make a podcast.

If you're a woman running your own business and you want it to look and sound like you, pull up a chair. New episodes land every Tuesday.

In this episode:

  • What "so on brand" means for your business
  • Who the show is for
  • What's coming this season
  • Why this is the right season for a podcast
  • Why branding shows up everywhere
  • How to get your business featured
  • The free AI search checklist

Show notes: https://kelliwhitephotography.com/?p=5252

Free AI search checklist: https://kelliwhite.myflodesk.com/aichecklist

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> "Oh my gosh, that's so on brand." We say it about people, items, events and places, and it's how this show got its name. Episode 1 is the welcome: who the show is for, what's coming this season, and why this is the right season of my life to finally make a podcast.

If you're a woman running your own business and you want it to look and sound like you, pull up a chair. New episodes land every Tuesday.

In this episode:

  • What "so on brand" means for your business
  • Who the show is for
  • What's coming this season
  • Why this is the right season for a podcast
  • Why branding shows up everywhere
  • How to get your business featured
  • The free AI search checklist

Show notes: https://kelliwhitephotography.com/?p=5252

Free AI search checklist: https://kelliwhite.myflodesk.com/aichecklist

Work with me: https://kelliwhitephotography.com/ways-to-work-together

Say hi on Instagram: @kelliwhitecreative

Hosted on Acast. See acast.com/privacy for more information.

]]> So On Brand - Trailer So On Brand - Trailer Thu, 03 Sep 2026 19:10:38 GMT 1:17 6a99a31b809ae7c2f45b5814 false https://www.soonbrand.com 6a99a31b809ae7c2f45b5814 6a541466d2dde6b09ab84f5d Announcing So On Brand trailer 1

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

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