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		<title>So On Brand</title>
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		<copyright>Kelli White</copyright>
		<itunes:keywords>brand strategy, brand photography, brand video, content strategy, AI for business, brand voice, personal branding, women entrepreneurs, female business owners, women in business, small business marketing, content creation, showing up on camera</itunes:keywords>
		<itunes:author>Kelli White</itunes:author>
		<itunes:subtitle>Branding, Content, and AI for Busy Women-Owned Businesses</itunes:subtitle>
		<itunes:summary><![CDATA[<p>So On Brand is the show about what makes brands and businesses stand out and actually get noticed. Every week, host Kelli White gets into the creative side of photos, video, and design, plus branded events, content marketing, and using AI to grow your brand without losing your personality.</p><br><p>Kelli's a brand photographer and videographer just north of Indianapolis. Branding's been part of her life since she was a kid in an entrepreneurial family, wearing the mascot costume and starring in local commercials for her dad's family fun center. From there she got a degree in tourism and event management, spent years in non-profit and corporate events, and landed in photo, video, and content creation about ten years ago. She didn't plan a single bit of it, and it added up anyway.</p><br><p>Each episode will run about twenty minutes and covers what your photos are actually for, how to pull off a brand event people still bring up months later, and what Kelli takes away from the big ones she attends herself. There's AI that still sounds like you, plus a running feature on small businesses around Indy and the Midwest worth knowing about.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>So On Brand is the show about what makes brands and businesses stand out and actually get noticed. Every week, host Kelli White gets into the creative side of photos, video, and design, plus branded events, content marketing, and using AI to grow your brand without losing your personality.</p><br><p>Kelli's a brand photographer and videographer just north of Indianapolis. Branding's been part of her life since she was a kid in an entrepreneurial family, wearing the mascot costume and starring in local commercials for her dad's family fun center. From there she got a degree in tourism and event management, spent years in non-profit and corporate events, and landed in photo, video, and content creation about ten years ago. She didn't plan a single bit of it, and it added up anyway.</p><br><p>Each episode will run about twenty minutes and covers what your photos are actually for, how to pull off a brand event people still bring up months later, and what Kelli takes away from the big ones she attends herself. There's AI that still sounds like you, plus a running feature on small businesses around Indy and the Midwest worth knowing about.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>10: Building a Recommendable Brand</title>
			<itunes:title>10: Building a Recommendable Brand</itunes:title>
			<pubDate>Tue, 03 Nov 2026 10:00:00 GMT</pubDate>
			<itunes:duration>18:19</itunes:duration>
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			<itunes:subtitle>Four Checks to Make Your Brand Easy to Trust and Hard to Forget</itunes:subtitle>
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			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[<p>When I was growing up, my parents owned a family fun center in Terre Haute, and the brand was the pizza smell and the game machines going the minute you walked in. Today, the first impression of your business usually happens on your Instagram profile, your Google listing, or in what AI says about you.</p><p>In this episode, I&#39;m walking you through the four checks I run on my own business to build a recommendable brand that&#39;s easy to trust and hard to forget.</p><p><strong>In this episode:</strong></p><ul><li>Check 1, findable: can people and AI find you, and does it all match?</li><li>Check 2, believable: does it look like a real person runs an active business?</li><li>Check 3, memorable: my &quot;only you&quot; rule</li><li>Check 4, repeatable: messaging people recognize, plus a routine you can actually keep</li><li>How AI handles the busywork that keeps me consistent</li><li>Good Company of the Week: The Sensory Shoppe in Carmel and Noblesville</li></ul><p><strong>Links:</strong></p><ul><li>Free checklist, Will AI Recommend Your Business?: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">kelliwhite.myflodesk.com/aichecklist</a></li><li>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com/ways-to-work-together</a></li><li>Instagram: <a href="https://www.instagram.com/kelliwhitecreative/" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>When I was growing up, my parents owned a family fun center in Terre Haute, and the brand was the pizza smell and the game machines going the minute you walked in. Today, the first impression of your business usually happens on your Instagram profile, your Google listing, or in what AI says about you.</p><p>In this episode, I&#39;m walking you through the four checks I run on my own business to build a recommendable brand that&#39;s easy to trust and hard to forget.</p><p><strong>In this episode:</strong></p><ul><li>Check 1, findable: can people and AI find you, and does it all match?</li><li>Check 2, believable: does it look like a real person runs an active business?</li><li>Check 3, memorable: my &quot;only you&quot; rule</li><li>Check 4, repeatable: messaging people recognize, plus a routine you can actually keep</li><li>How AI handles the busywork that keeps me consistent</li><li>Good Company of the Week: The Sensory Shoppe in Carmel and Noblesville</li></ul><p><strong>Links:</strong></p><ul><li>Free checklist, Will AI Recommend Your Business?: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">kelliwhite.myflodesk.com/aichecklist</a></li><li>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com/ways-to-work-together</a></li><li>Instagram: <a href="https://www.instagram.com/kelliwhitecreative/" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>9: Diet Coke and Brand Loyalty</title>
			<itunes:title>9: Diet Coke and Brand Loyalty</itunes:title>
			<pubDate>Tue, 27 Oct 2026 09:00:00 GMT</pubDate>
			<itunes:duration>20:48</itunes:duration>
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			<itunes:subtitle>What Diet Coke Can Teach Your Business About Customers Who Keep Coming Back</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[<p>If a waiter asks me whether Diet Pepsi is okay, the answer is no, and it&#39;s never been okay. This week I dig into why a soft drink earned that kind of loyalty, from a bottle designed in my hometown of Terre Haute to the McDonald&#39;s straw, and what small business owners can borrow from it.</p><p>In this episode:</p><ul><li>My two Coca-Cola connections, and the 1915 challenge behind the contour bottle</li><li>Why real loyalty means your customer stopped shopping around</li><li>&quot;Just for the taste of it&quot; and leading with what your client gets</li><li>McDonald&#39;s, the wider straw, and brand as the full experience</li><li>Dirty soda shops and loyalty through customization</li><li>Three ways to build brand loyalty: be consistent, give your offer a name, and ask</li><li>Good Company: Twisters Soda Bar, which grew from a farmers market booth to four Indiana stores</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5296" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">Ways to work together</a></p><p>Say hi on Instagram: <a href="https://www.instagram.com/kelliwhitecreative/" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If a waiter asks me whether Diet Pepsi is okay, the answer is no, and it&#39;s never been okay. This week I dig into why a soft drink earned that kind of loyalty, from a bottle designed in my hometown of Terre Haute to the McDonald&#39;s straw, and what small business owners can borrow from it.</p><p>In this episode:</p><ul><li>My two Coca-Cola connections, and the 1915 challenge behind the contour bottle</li><li>Why real loyalty means your customer stopped shopping around</li><li>&quot;Just for the taste of it&quot; and leading with what your client gets</li><li>McDonald&#39;s, the wider straw, and brand as the full experience</li><li>Dirty soda shops and loyalty through customization</li><li>Three ways to build brand loyalty: be consistent, give your offer a name, and ask</li><li>Good Company: Twisters Soda Bar, which grew from a farmers market booth to four Indiana stores</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5296" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">Ways to work together</a></p><p>Say hi on Instagram: <a href="https://www.instagram.com/kelliwhitecreative/" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>8: My Tech Stack</title>
			<itunes:title>8: My Tech Stack</itunes:title>
			<pubDate>Tue, 20 Oct 2026 09:00:00 GMT</pubDate>
			<itunes:duration>29:18</itunes:duration>
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			<itunes:subtitle>The Tools I Use to Run My Business, Including AI</itunes:subtitle>
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			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[<p>This week I&#39;m walking through my small business tech stack: the tools I use to run my photo, video and content business, grouped by the job they do, plus the AI tools I actually lean on and where I still do things by hand. There&#39;s one affiliate link in here (with a discount for you), and the rest are tools I&#39;ve enjoyed over 10 years in business. Take what fits the way you work!</p><p><strong>In this episode:</strong></p><ul><li>The three questions a tool has to answer before it earns a spot</li><li>My August software spending review, and why I keep my stack small on purpose</li><li>Recording and editing with GarageBand, Descript and voice notes</li><li>Publishing with Acast, WordPress, Showit and Flodesk, and why email is the audience you own</li><li>Why I mostly post to social in the moment</li><li>Running the business: Dubsado, QuickBooks, Asana, Canva and Claude Design</li><li>Photo and video: Lightroom and Imagen</li><li>The AI tools I use, including the podcast pipeline skill behind this show</li><li>Where to start if you&#39;re building your stack from scratch</li><li>Good Company: Roberts Camera in downtown Indianapolis</li></ul><p><strong>Links:</strong></p><ul><li>Show notes with every tool and link (plus my Flodesk discount): <a href="https://kelliwhitephotography.com/?p=5287" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com</a></li><li>Free 5 AI Prompts: <a href="https://kelliwhite.myflodesk.com/gredwlncvb" rel="noopener noreferrer" target="_blank">grab them here</a></li><li>Free AI search checklist: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">get the checklist</a></li><li>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com/ways-to-work-together</a></li><li>Say hi on Instagram: <a href="https://www.instagram.com/kelliwhitecreative" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This week I&#39;m walking through my small business tech stack: the tools I use to run my photo, video and content business, grouped by the job they do, plus the AI tools I actually lean on and where I still do things by hand. There&#39;s one affiliate link in here (with a discount for you), and the rest are tools I&#39;ve enjoyed over 10 years in business. Take what fits the way you work!</p><p><strong>In this episode:</strong></p><ul><li>The three questions a tool has to answer before it earns a spot</li><li>My August software spending review, and why I keep my stack small on purpose</li><li>Recording and editing with GarageBand, Descript and voice notes</li><li>Publishing with Acast, WordPress, Showit and Flodesk, and why email is the audience you own</li><li>Why I mostly post to social in the moment</li><li>Running the business: Dubsado, QuickBooks, Asana, Canva and Claude Design</li><li>Photo and video: Lightroom and Imagen</li><li>The AI tools I use, including the podcast pipeline skill behind this show</li><li>Where to start if you&#39;re building your stack from scratch</li><li>Good Company: Roberts Camera in downtown Indianapolis</li></ul><p><strong>Links:</strong></p><ul><li>Show notes with every tool and link (plus my Flodesk discount): <a href="https://kelliwhitephotography.com/?p=5287" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com</a></li><li>Free 5 AI Prompts: <a href="https://kelliwhite.myflodesk.com/gredwlncvb" rel="noopener noreferrer" target="_blank">grab them here</a></li><li>Free AI search checklist: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">get the checklist</a></li><li>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">kelliwhitephotography.com/ways-to-work-together</a></li><li>Say hi on Instagram: <a href="https://www.instagram.com/kelliwhitecreative" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>7: Hosting a Branded Event or Retreat</title>
			<itunes:title>7: Hosting a Branded Event or Retreat</itunes:title>
			<pubDate>Tue, 13 Oct 2026 09:00:00 GMT</pubDate>
			<itunes:duration>29:36</itunes:duration>
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			<itunes:subtitle>Tips for Hosting an Event or Retreat That Feels Like Your Brand</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[<p>A great event is mostly decisions made before anyone walks in the door. In this episode, I walk through how to host a branded event or retreat that feels like your brand from the invitation to the thank you, including the parts that get complicated.</p><p>In this episode:</p><ul><li>Start with who it is for and what they walk away with</li><li>Why you should not do everything yourself, and who to hand things to</li><li>Planning for different needs, from accessibility to non-alcoholic options</li><li>Travel, logistics and communication</li><li>Small group dynamics at retreats</li><li>Sponsors and deliverables</li><li>A what-could-go-wrong list</li><li>Good Company: Dull&#39;s Tree Farm in Thorntown, Indiana</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5281" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5281</a></p><p>Have an event or speaking engagement coming up that you need content captured for? Let me know and we can get it booked: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Find me on Instagram: <a href="https://www.instagram.com/kelliwhitecreative/" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>A great event is mostly decisions made before anyone walks in the door. In this episode, I walk through how to host a branded event or retreat that feels like your brand from the invitation to the thank you, including the parts that get complicated.</p><p>In this episode:</p><ul><li>Start with who it is for and what they walk away with</li><li>Why you should not do everything yourself, and who to hand things to</li><li>Planning for different needs, from accessibility to non-alcoholic options</li><li>Travel, logistics and communication</li><li>Small group dynamics at retreats</li><li>Sponsors and deliverables</li><li>A what-could-go-wrong list</li><li>Good Company: Dull&#39;s Tree Farm in Thorntown, Indiana</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5281" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5281</a></p><p>Have an event or speaking engagement coming up that you need content captured for? Let me know and we can get it booked: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Find me on Instagram: <a href="https://www.instagram.com/kelliwhitecreative/" rel="noopener noreferrer" target="_blank">@kelliwhitecreative</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>6: Confident on Camera</title>
			<itunes:title>6: Confident on Camera</itunes:title>
			<pubDate>Tue, 06 Oct 2026 10:00:00 GMT</pubDate>
			<itunes:duration>32:24</itunes:duration>
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			<itunes:subtitle>Tips for Feeling Like Yourself in Brand Photos and Video</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6a541466d2dde6b09ab84f5d/1788453783214-4d705f47-e792-45ca-8e93-04c4b6926bed.jpeg"/>
			<description><![CDATA[<p>If you&#39;ve been waiting to feel &quot;ready&quot; before you book brand photos or start showing up on camera, this one&#39;s for you. I&#39;m walking through how to get clear enough to book, what to wear, what a session with me looks like, and four ways to feel more like yourself once the camera turns on. You can use all of it this week, whether you ever work with me or not.</p><p>In this episode:</p><ul><li>Five questions to answer before you book a brand session</li><li>Looking your best and still looking like yourself</li><li>What to wear (and what to skip on video)</li><li>What a session with me looks like, start to finish</li><li>Four ways to feel confident on camera: warm up, give your hands a job, get small reps in and give your content a day</li><li>A simple prep timeline for the weeks before your session</li><li>Good Company: Long&#39;s Bakery in Indianapolis and its Caitlin Clark shoe launch day with Nike and JD Sports</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5271" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5271</a></p><p>What to wear for brand photos: <a href="https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you&#39;ve been waiting to feel &quot;ready&quot; before you book brand photos or start showing up on camera, this one&#39;s for you. I&#39;m walking through how to get clear enough to book, what to wear, what a session with me looks like, and four ways to feel more like yourself once the camera turns on. You can use all of it this week, whether you ever work with me or not.</p><p>In this episode:</p><ul><li>Five questions to answer before you book a brand session</li><li>Looking your best and still looking like yourself</li><li>What to wear (and what to skip on video)</li><li>What a session with me looks like, start to finish</li><li>Four ways to feel confident on camera: warm up, give your hands a job, get small reps in and give your content a day</li><li>A simple prep timeline for the weeks before your session</li><li>Good Company: Long&#39;s Bakery in Indianapolis and its Caitlin Clark shoe launch day with Nike and JD Sports</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5271" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5271</a></p><p>What to wear for brand photos: <a href="https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>5: Will your Business Show Up in AI Search?</title>
			<itunes:title>5: Will your Business Show Up in AI Search?</itunes:title>
			<pubDate>Tue, 29 Sep 2026 09:00:00 GMT</pubDate>
			<itunes:duration>28:29</itunes:duration>
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			<itunes:subtitle>Tips for Helping Your Business Get Found with AI Search</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[<p>People are starting to ask AI who to hire, and AI only names a few local businesses per answer. This episode covers four free steps that give it more to work with, starting with the least glamorous one: your Google Business Profile. You can do all of it this week.</p><p>In this episode:</p><ul><li>The book club question that started all this</li><li>How people find a business now</li><li>What the Local Visibility Index found</li><li>Step 1: Fill out your Google Business Profile</li><li>Step 2: Your photos are data</li><li>Step 3: Get reviews that actually say something</li><li>Step 4: Go ask AI about your own business</li><li>Two things not to do</li><li>Why AI matters when you run a business mostly solo</li><li>Good Company: Rivet Coffee</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5256" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5256</a></p><p>Free AI search checklist: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/aichecklist</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>People are starting to ask AI who to hire, and AI only names a few local businesses per answer. This episode covers four free steps that give it more to work with, starting with the least glamorous one: your Google Business Profile. You can do all of it this week.</p><p>In this episode:</p><ul><li>The book club question that started all this</li><li>How people find a business now</li><li>What the Local Visibility Index found</li><li>Step 1: Fill out your Google Business Profile</li><li>Step 2: Your photos are data</li><li>Step 3: Get reviews that actually say something</li><li>Step 4: Go ask AI about your own business</li><li>Two things not to do</li><li>Why AI matters when you run a business mostly solo</li><li>Good Company: Rivet Coffee</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5256" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5256</a></p><p>Free AI search checklist: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/aichecklist</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>4: Brand Experience in NYC </title>
			<itunes:title>4: Brand Experience in NYC </itunes:title>
			<pubDate>Tue, 22 Sep 2026 10:00:00 GMT</pubDate>
			<itunes:duration>14:16</itunes:duration>
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			<link>https://www.soonbrand.com</link>
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			<itunes:subtitle>Highlighting some of my favorite experiences from my trip to NYC</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[<p>I spent a few days in New York City exploring on my own, walking everywhere and eating all the fun things. I didn&#39;t go looking for podcast material, but I came home with lessons on brand experience for small businesses anyway. This episode walks through where they showed up, from a restaurant where every detail matched to a diner that made the price feel right, plus a few things you can try in your own business this week.</p><p>In this episode:</p><ul><li>Why a non-work trip turned into podcast material</li><li>Lex Yard and why consistency comes down to small decisions</li><li>A touchpoint test to run this week</li><li>The Jellycat Diner and how the experience makes a price feel right</li><li>What it feels like when a client receives your finished work</li><li>Los Tacos No. 1 and doing a few things really well</li><li>The street team that got me to walk into a store</li><li>BonBon and the little extras that build fans</li><li>Good Company of the Week: Argosy Book Store</li><li>What your space says about your business</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5250" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5250</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>I spent a few days in New York City exploring on my own, walking everywhere and eating all the fun things. I didn&#39;t go looking for podcast material, but I came home with lessons on brand experience for small businesses anyway. This episode walks through where they showed up, from a restaurant where every detail matched to a diner that made the price feel right, plus a few things you can try in your own business this week.</p><p>In this episode:</p><ul><li>Why a non-work trip turned into podcast material</li><li>Lex Yard and why consistency comes down to small decisions</li><li>A touchpoint test to run this week</li><li>The Jellycat Diner and how the experience makes a price feel right</li><li>What it feels like when a client receives your finished work</li><li>Los Tacos No. 1 and doing a few things really well</li><li>The street team that got me to walk into a store</li><li>BonBon and the little extras that build fans</li><li>Good Company of the Week: Argosy Book Store</li><li>What your space says about your business</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5250" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5250</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>3: Buying Back Time with AI</title>
			<itunes:title>3: Buying Back Time with AI</itunes:title>
			<pubDate>Tue, 15 Sep 2026 17:31:00 GMT</pubDate>
			<itunes:duration>11:16</itunes:duration>
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			<itunes:subtitle>Save Time, Repurposing Your Content, CORE Prompts</itunes:subtitle>
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			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>I carry around 40 things in my head at once, and AI is what finally helped me get them out. This episode covers how I use it to buy back time in a real week, how one episode turns into a blog, an email and social posts, where I draw my own line (no AI images or flyers for me), and the CORE framework I use to write prompts. My opinions may change and yours might too, so take what helps and leave the rest.</p><p>In this episode:</p><ul><li>Staying open-minded about AI</li><li>ADHD and carrying everything in my head</li><li>How AI buys back real time in my week</li><li>Turning one episode into more content</li><li>Why I&#39;m skipping AI images and flyers</li><li>The CORE framework for prompts: Context, Output, Role, Example</li><li>Deciding where your AI line is</li><li>The AI strategy audit and free prompts</li><li>Good Company: Titus Bakery</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5254" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5254</a></p><p>Free 5 AI Prompts: <a href="https://kelliwhite.myflodesk.com/gredwlncvb" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/gredwlncvb</a></p><p>AI audit: <a href="https://kelliwhite.myflodesk.com/aiaudit" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/aiaudit</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>I carry around 40 things in my head at once, and AI is what finally helped me get them out. This episode covers how I use it to buy back time in a real week, how one episode turns into a blog, an email and social posts, where I draw my own line (no AI images or flyers for me), and the CORE framework I use to write prompts. My opinions may change and yours might too, so take what helps and leave the rest.</p><p>In this episode:</p><ul><li>Staying open-minded about AI</li><li>ADHD and carrying everything in my head</li><li>How AI buys back real time in my week</li><li>Turning one episode into more content</li><li>Why I&#39;m skipping AI images and flyers</li><li>The CORE framework for prompts: Context, Output, Role, Example</li><li>Deciding where your AI line is</li><li>The AI strategy audit and free prompts</li><li>Good Company: Titus Bakery</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5254" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5254</a></p><p>Free 5 AI Prompts: <a href="https://kelliwhite.myflodesk.com/gredwlncvb" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/gredwlncvb</a></p><p>AI audit: <a href="https://kelliwhite.myflodesk.com/aiaudit" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/aiaudit</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>2: Making the Most of Your Content</title>
			<itunes:title>2: Making the Most of Your Content</itunes:title>
			<pubDate>Tue, 15 Sep 2026 17:30:16 GMT</pubDate>
			<itunes:duration>14:49</itunes:duration>
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			<itunes:subtitle>Using Content From Your Brand Session</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<p>Most brand photos end up sitting in a folder because they never had a specific place to go. This episode is how I plan a brand session around where your content is headed, so every image has a job before the camera comes out. The method works whether your photos are professional or shot on your phone, and whether you ever hire me or not.</p><p>In this episode:</p><ul><li>Why brand photos end up sitting in a folder</li><li>Where your content is going, and why I work from a shot list</li><li>Website images come first</li><li>Social media images and video clips</li><li>Email, print, client guides and Google</li><li>AI-generated photos and why I start with real ones</li><li>AI tools that help: Canva, Descript and Claude</li><li>Good Company: Cafe Patachou, and why consistency doesn&#39;t have to mean sameness</li><li>Putting your last brand session to work</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5253" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5253</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Most brand photos end up sitting in a folder because they never had a specific place to go. This episode is how I plan a brand session around where your content is headed, so every image has a job before the camera comes out. The method works whether your photos are professional or shot on your phone, and whether you ever hire me or not.</p><p>In this episode:</p><ul><li>Why brand photos end up sitting in a folder</li><li>Where your content is going, and why I work from a shot list</li><li>Website images come first</li><li>Social media images and video clips</li><li>Email, print, client guides and Google</li><li>AI-generated photos and why I start with real ones</li><li>AI tools that help: Canva, Descript and Claude</li><li>Good Company: Cafe Patachou, and why consistency doesn&#39;t have to mean sameness</li><li>Putting your last brand session to work</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5253" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5253</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>1: Welcome to So On Brand</title>
			<itunes:title>1: Welcome to So On Brand</itunes:title>
			<pubDate>Tue, 15 Sep 2026 17:00:00 GMT</pubDate>
			<itunes:duration>5:26</itunes:duration>
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			<itunes:subtitle>Who What Where When</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6a541466d2dde6b09ab84f5d/1788453783214-4d705f47-e792-45ca-8e93-04c4b6926bed.jpeg"/>
			<description><![CDATA[<p>&quot;Oh my gosh, that&#39;s so on brand.&quot; We say it about people, items, events and places, and it&#39;s how this show got its name. Episode 1 is the welcome: who the show is for, what&#39;s coming this season, and why this is the right season of my life to finally make a podcast.</p><p>If you&#39;re a woman running your own business and you want it to look and sound like you, pull up a chair. New episodes land every Tuesday.</p><p>In this episode:</p><ul><li>What &quot;so on brand&quot; means for your business</li><li>Who the show is for</li><li>What&#39;s coming this season</li><li>Why this is the right season for a podcast</li><li>Why branding shows up everywhere</li><li>How to get your business featured</li><li>The free AI search checklist</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5252" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5252</a></p><p>Free AI search checklist: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/aichecklist</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>&quot;Oh my gosh, that&#39;s so on brand.&quot; We say it about people, items, events and places, and it&#39;s how this show got its name. Episode 1 is the welcome: who the show is for, what&#39;s coming this season, and why this is the right season of my life to finally make a podcast.</p><p>If you&#39;re a woman running your own business and you want it to look and sound like you, pull up a chair. New episodes land every Tuesday.</p><p>In this episode:</p><ul><li>What &quot;so on brand&quot; means for your business</li><li>Who the show is for</li><li>What&#39;s coming this season</li><li>Why this is the right season for a podcast</li><li>Why branding shows up everywhere</li><li>How to get your business featured</li><li>The free AI search checklist</li></ul><p>Show notes: <a href="https://kelliwhitephotography.com/?p=5252" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/?p=5252</a></p><p>Free AI search checklist: <a href="https://kelliwhite.myflodesk.com/aichecklist" rel="noopener noreferrer" target="_blank">https://kelliwhite.myflodesk.com/aichecklist</a></p><p>Work with me: <a href="https://kelliwhitephotography.com/ways-to-work-together" rel="noopener noreferrer" target="_blank">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>So On Brand - Trailer</title>
			<itunes:title>So On Brand - Trailer</itunes:title>
			<pubDate>Thu, 03 Sep 2026 19:10:38 GMT</pubDate>
			<itunes:duration>1:17</itunes:duration>
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			<link>https://www.soonbrand.com</link>
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			<itunes:subtitle>Announcing So On Brand</itunes:subtitle>
			<itunes:episodeType>trailer</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[Announcing So On Brand<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Announcing So On Brand<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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