Social Media Marketing Podcast

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Chatbot Strategy: How to Improve Your Marketing With Bots - 410

Fri, 12 Jun 2020 09:50:00 GMT

Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up?

To explore how to improve your marketing with bots, in this episode I interview Natasha Takahashi. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots.

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Creating Live Video Like a Pro: Tips for Any Personality - 409

Fri, 05 Jun 2020 09:50:00 GMT

Need to do more with live video? Not sure what to talk about when you go live?

To explore how to create live video like a pro, regardless of your personality, in this episode I interview Luria Petrucci. Luria is a live video strategist and the co-founder of Live Streaming Pros.

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How to Use Google Analytics to Eliminate Uncertainty - 408

Fri, 29 May 2020 09:50:00 GMT

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io.

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Facebook Organic Reach: How to Develop an Engaged Following - 407

Fri, 22 May 2020 09:50:00 GMT

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

To explore how to develop an engaged organic following on Facebook, in this episode I interview Fallon Zoe. Fallon is an organic reach expert who specializes in Facebook.

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Local Business Marketing in Uncertain Times - 406

Fri, 15 May 2020 09:50:00 GMT

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them?

To explore how local businesses can market during uncertain times, in this episode I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

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Using Facebook Ads in Uncertain Times - 405

Fri, 08 May 2020 09:50:00 GMT

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?

To explore how to navigate Facebook advertising during the COVID-19 pandemic, in this episode I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist.

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How to Reclaim Lost Habits and Start New Ones - 404

Fri, 01 May 2020 09:50:00 GMT

Need to develop better habits? Wondering how uncertainty or change impacts your habits?

To explore how to reclaim lost habits and build new ones, in this episode I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones.

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Organic Social: Content Marketing Ideas From a Pro - 403

Fri, 24 Apr 2020 09:50:00 GMT

Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content?

To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro.

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Becoming Well-Known: Your Plan to Becoming a Recognized Expert - 402

Fri, 17 Apr 2020 09:50:00 GMT

What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message?

To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in.

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Growing a Following: Tips From Michael Stelzner - 401

Fri, 10 Apr 2020 09:50:00 GMT

Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence?

To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs.

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Social Marketing Trends: Wisdom From Gary Vaynerchuk - 400

Fri, 03 Apr 2020 09:50:00 GMT

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

To explore the latest trends in social media marketing, i n this episode I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency.

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Creating Social Videos That Grow Strong Connections - 399

Fri, 27 Mar 2020 09:50:00 GMT

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

To explore how to create emotional connections with video, in this episode I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency.

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Marketing In a Time of Crisis

Wed, 25 Mar 2020 19:06:56 GMT

I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner.

In this special episode, I share a number of useful resources we've put together to help you.

Watch Mike's Live video with Joel Black

Watch Mike's Live video with Marcus Sheridan

Listen to Showing Up In a Time of Uncertainty: What Marketers Need to Know on Apple Podcasts or Google Play

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Successful Facebook Ads on a Small Budget - 398

Fri, 20 Mar 2020 09:50:00 GMT

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads?

To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance.

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Instagram Strategy: Growing Your Followers and Business - 397

Fri, 13 Mar 2020 09:50:00 GMT

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches.

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How to Persuade: The Science Marketers Need to Know - 396

Fri, 06 Mar 2020 10:50:00 GMT

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence.

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How to Rethink Your Way to Business Growth - 395

Fri, 28 Feb 2020 10:50:00 GMT

Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney.

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Messaging Matters: How to Attract Your Ideal Customers - 394

Fri, 21 Feb 2020 10:50:00 GMT

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers.

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YouTube Stories: Success Tips From a Top YouTuber - 393

Fri, 14 Feb 2020 10:50:00 GMT

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features?

To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast.

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Developing Loyal Fans: The Future of Marketing - 392

Fri, 07 Feb 2020 10:50:00 GMT

Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author.

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Social Media Content Strategy: How to Respond to a Changing Marketplace - 391

Fri, 31 Jan 2020 10:50:00 GMT

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist.

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Social Media ROI: How to Measure Your Social Marketing - 390

Fri, 24 Jan 2020 10:50:00 GMT

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights.

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Creating Engaging Video Content That Spurs an Emotional Connection - 389

Fri, 17 Jan 2020 10:50:00 GMT

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses.

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YouTube Trends: What Marketers Need to Know - 388

Fri, 10 Jan 2020 10:50:00 GMT

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets.

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Instagram Stories Ads: What Marketers Need to Know - 387

Fri, 03 Jan 2020 10:50:00 GMT

Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

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Creating Stories That Stick: How Marketers Can Win With Story - 386

Fri, 27 Dec 2019 10:50:00 GMT

Want to craft better stories in your marketing? Wondering what makes a good story?

To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

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Neuroscience and Marketing: How People Make Decisions - 385

Fri, 20 Dec 2019 10:50:00 GMT

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits.

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Writing Facebook Ad Copy That Converts - 384

Fri, 13 Dec 2019 10:50:00 GMT

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast.

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Facebook Ad Trends: What Marketers Need to Know - 383

Fri, 06 Dec 2019 10:50:00 GMT

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast.

Show notes: https://www.socialmediaexaminer.com/383

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How to Use Instagram to Generate Organic Leads - 382

Fri, 29 Nov 2019 10:50:00 GMT

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?

To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies.

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Magical Words That Sell: How to Build Trust in Your Marketing - 381

Fri, 22 Nov 2019 10:50:00 GMT

Do your marketing messages make you trustworthy? Are you using the right words and phrases?

To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast.

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Facebook Ads Strategy: A New Approach for a Competitive Marketplace - 380

Fri, 15 Nov 2019 10:50:00 GMT

Have your Facebook ads stopped working? Wondering what needs to change?

To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group.

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How to Ensure People Watch Your YouTube Videos - 379

Fri, 08 Nov 2019 10:50:00 GMT

Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube.

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Instagram Stories Branding: Marketing That Benefits Your Business - 378

Fri, 01 Nov 2019 09:50:00 GMT

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide.

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Becoming Indispensable: How to Become Important to Others - 377

Fri, 25 Oct 2019 09:50:00 GMT

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others.

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How to Use YouTube and Instagram to Establish Authority - 376

Fri, 18 Oct 2019 09:50:00 GMT

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space.

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How to Customize Facebook Ads Based on Customer Awareness Principles - 375

Fri, 11 Oct 2019 09:50:00 GMT

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business?

To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses.

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Video Marketing Strategy: The Power of Video During the Customer Journey - 374

Fri, 04 Oct 2019 09:50:00 GMT

Want to use video marketing more effectively? Looking for a proven video strategy?

To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast.

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TikTok: What Marketers Need to Know - 373

Fri, 27 Sep 2019 09:50:00 GMT

Are you curious about TikTok? Wondering how to use TikTok for your marketing?

To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast.

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Local Business Facebook Ads: What Marketers Need to Know - 372

Fri, 20 Sep 2019 09:50:00 GMT

Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses.

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Personal Branding: How to Successfully Build Your Brand - 371

Fri, 13 Sep 2019 09:50:00 GMT

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden.

Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast.

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Artificial Intelligence and Marketing: What Marketers Need to Know - 370

Fri, 06 Sep 2019 09:50:00 GMT

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20.

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Instagram Stories for Business: How to Create Engaging Stories - 369

Fri, 30 Aug 2019 09:50:00 GMT

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business.

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How to Create Videos That Sell: A Proven Formula - 368

Fri, 23 Aug 2019 09:50:00 GMT

Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos?

To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training.

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Amazon Ads: What Marketers Need to Know - 367

Fri, 16 Aug 2019 09:50:00 GMT

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads.

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