Social Antics - Another Marketing Podcast

#42 | Politics, Pills, and Podcasts

Tue, 05 Jul 2022 10:19:07 GMT

On this weeks podcast the lads discuss the fallout from Roe v Wade and the role of businesses in politics. A local company gets investment, but who? Robinsons break their Wimbledon sponsorship, and Podcasts are on the rise!

All this and more on this weeks episode of Social Antics!

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/wqV8YBcOuxI

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TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#41 | Getting Started Online

Thu, 23 Jun 2022 12:08:35 GMT

On this weeks episode on Social Antics, the lads discuss the initial stages to getting started with your digital marketing strategy.

They take a look at some of the questions that need to be answered, their own experiences with clients and how to make those early decisions to building an online presence.

All this and more on this weeks episode of Social Antics!

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/FjKzCcBxNjY

Twitter - www.twitter.com/Social_Antics

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Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#40 | McDonalds, Madness & MacBooks

Thu, 16 Jun 2022 10:33:57 GMT

On this weeks episode the lads discuss the reopening of McDonalds in Russia under a new alias, new forms of advertising emerge on TikTok, and we bring you all the news from the Apple Developer conference.

All this and more on this weeks episode of Social Antics!

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/FjKzCcBxNjY

Twitter - www.twitter.com/Social_Antics

LinkedIn - www.linkedin.com/company/53083591

Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#39 | From Salaries to Shopify and a little bit of Spotify

Thu, 02 Jun 2022 05:00:24 GMT

On this weeks episode the lads discuss: hiring processes and the inclusion of expected salaries on job descriptions; the downfall of Misguided and the growth of Shopify; and finally new innovative advertising opportunities with Spotify (they disagree...)

All this and more on this weeks episode of Social Antics!

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/FjKzCcBxNjY

Twitter - www.twitter.com/Social_Antics

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Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#38 | School's Out For Summer

Thu, 26 May 2022 18:33:39 GMT

It’s that time of year again. Lectures finished, exams and papers corrected, and the next generation of college-leavers go search for roles in the world of marketing. The lads discuss some of the issues over the past numbers of years with changes to the education sector, the use of technology for teaching, and also offer some career advice.

All this and more on this weeks episode of Social Antics!

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/q0kxotaDYv4

Twitter - www.twitter.com/Social_Antics

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Instagram - www.instagram.com/socialanticspodcast

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TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#37 | CEO's, Politicians and Presidents

Thu, 19 May 2022 10:30:39 GMT

In this weeks episode the lads discuss the latest news surrounding Elon's Twitter takeover. Followed by a discussion around high profiled CEO's being both a pro and con for many businesses public image.

Also, It's a great time to be in Marketing! The lads reflect on recent reports that starting salaries have increased as there is a demand is currently higher than supply of skilled individuals.

All this and more on this weeks episode of Social Antics!

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/JNU7iOEKPKY

Twitter - www.twitter.com/Social_Antics

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Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#36 | White Hot Marketing

Thu, 12 May 2022 05:15:27 GMT

In this weeks episode the lads discuss the latest Netflix Documentary, White Hot, which discusses the rise and fall of Abercrombie & Fitch.

Following this they reflect on what the publicity surrounding the Johnny Depp & Amber Heard trial says about society and social media. Finally, the lads wrap up with this weeks news and the discontinuing of two popular consumer brands.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/JNU7iOEKPKY

Twitter - www.twitter.com/Social_Antics

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Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#35 | Finger Lickin' Good

Thu, 05 May 2022 12:57:45 GMT

On episode 35 the lads take a look at the weeks news including Taco Bell launching a drag show, Apple being placed under investigation by the EU, VW joining F1, and KFC's recent bouquet brainwave.

Following from this, the lads discuss the importance of instore experiential marketing on the back of the launch of Coca-Cola's new London store. To finish, they look at how companies like BrewDog are changing HR models to attract the best employees.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/JNU7iOEKPKY

Twitter - www.twitter.com/Social_Antics

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Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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#34 | Elon Takes Over

Thu, 28 Apr 2022 05:00:00 GMT

This week, the two ladsdiscuss the result of the fresh presidential election (and one of the Dave’s sings a song), they then move on to the impact of Elon Musk buying Twitter and what that might mean for the democratisation of social media.

To finish, they look at the case study of Netflix and why they are at a disadvantage to more traditional businesses such as Amazon and Disney following their recent news.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://youtu.be/aMKkzc1eZvc

Twitter - www.twitter.com/Social_Antics

LinkedIn - www.linkedin.com/company/53083591

Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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33 | We’re Back Baby!

Thu, 21 Apr 2022 04:00:00 GMT

On this returning episode, the two Dave’s discuss the importance of marketing within the attention economy, with a focus on dating app, Thursday. The lads discuss dating app ecosystems, including: user attention; matching algorithms; dating culture; and technological enabled privacy and security.

The chat then switches to the antics of Elon Musk and his latest attempt to purchase Twitter.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

Watch the full video over on YouTube - https://www.youtube.com/channel/UCOIkT0_XU1-UkWykyTkSPbA

Twitter - www.twitter.com/Social_Antics

LinkedIn - www.linkedin.com/company/53083591

Instagram - www.instagram.com/socialanticspodcast

Facebook - www.facebook.com/SocialAnticsPodcast

TikTok - https://www.tiktok.com/@socialantics

This podcast is produced by Owen Good - @madebygoodie

www.madebygoodie.com

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Social Antics Trailer

Tue, 19 Apr 2022 20:48:02 GMT

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32 | Innovating Industry: The Return of Hotels with Aaron Mansworth

Wed, 15 Sep 2021 12:26:48 GMT

On episode 32, we are joined by Aaron Mansworth who is the Managing Director of the renowned Trigon Hotel Group which ecompasses the Cork Airport Hotel, Cork International Hotel and the beautiful Metropole Hotel in Cork City.

We talked about how hotels have had to innovate during and after COVID; the importance of empowering staff to drive excellent customer experiences in the hotel industry; hospitality as a career path and finally Aaron comments on the impact of tech on the sector.

Follow Aaron on LinkedIn

linkedin.com/in/aaronmansworth

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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31 | Outrage Marketing with Paul Stenson

Mon, 06 Sep 2021 20:58:22 GMT

On this weeks episode of Social Antics, David Doyle & Dave Alton were joined by Paul Stenson. Paul is most notably known for his sometimes controversial social media antics and marketing tactics which have allowed him to grow his northside Dublin business to become one of Ireland's most well known hospitality brands.

Follow Paul

www.instagram.com/paulvstenson

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30 | Generation Tech with Harry McCann

Tue, 31 Aug 2021 01:50:02 GMT

On this weeks episode, David Doyle & Dave Alton spoke with Harry McCann. At just twenty-two-years-old, the Irish award-winning entrepreneur has established himself in the business and political world as not only a thought-leader but a powerful voice for youth.

During the episode, they discuss the role of the Digital Youth Council in shaping digital culture across Europe; what changes need to be made to create a positive social media environment; and Harry's role in recent years as a spokesperson for youth in the media.

This and more on episode 30 of Social Antics.

Connect with Harry!

https://twitter.com/TheHarryMcC

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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29 | FinFluencers & Brand Collaborations

Mon, 23 Aug 2021 21:17:32 GMT

The lads are back with episode 29 of Social Antics.

On this weeks episode, David Doyle & Dave Alton chat about a recent Irish match made in heaven, the rise of "FinFluencers", and how certain social media users are going to miss out thousands of euro's worth of income. This and plenty more.

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28 | Brands, OnlyFans & We "Chick-Inn" at the KFC Hotel

Tue, 17 Aug 2021 22:09:16 GMT

After a little summer break, the lads are back with episode 28. David Doyle & Dave Alton discuss building brand assets, the launch of a new hotel in London and a surprising addition the liquor market. All this and more...

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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27 | BrewDog Culture Wars & Cupid Meets Covid

Wed, 21 Jul 2021 23:17:08 GMT

David Doyle & Dave Alton discuss the recent BrewDog culture wars, where CEO James Watt is criticised by ex-employees in a movement called 'Punks with Purpose'.

Also on this weeks episode, the lads chat about TikTok hitting new milestones, Tesco ad success and the Irish Government's 'For Us All' campaign.

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26 | Insta Switch-Up, Sports Advertising & the need for Verification

Tue, 13 Jul 2021 22:07:04 GMT

After a few weeks off, the guys are back with episode 26!

David Doyle & Dave Alton look at some of the recent updates and changes including Instagram's new experimental ideas, sports advertising, the change in cinema viewing and the need for verification on social media.

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25 | Bang & Wallop: Coca Cola bangs and Influencers get a wallop.

Tue, 15 Jun 2021 19:46:52 GMT

David Doyle & Dave Alton look at Netflix's expansion into the gaming world, a certain stunt makes Coca Cola loose billions and an education institution launches digital bootcamp for kids. All this and more on this weeks episode of Social Antics.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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24 | Humanising Design with Paul Wade

Tue, 01 Jun 2021 21:53:57 GMT

On this weeks episode, the lads are joined by design expert Paul Wade. Paul is the Design Manager for Urban Design Studio. With over 10 years experience as a visual designer. Paul has earned his reputation from working with a range of national and international brands.

In this episode, we talk about the design process, the role of a designer within the marketing eco system and Paul explains how design can influence the consumer decision making process.

Connect with Paul!

https://www.linkedin.com/in/pwcreate/

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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23 | Dave's Post Office Dilemma... and other stuff

Tue, 25 May 2021 21:55:05 GMT

On episode 23, David Doyle & Dave Alton discussed Google extending their partnership with Shopify and the implications for business, In Bev launch their new seltzer competitor to the market (will this be the new trend to hit the drinks industry?).

Following recent criticisms around on the authority of mental health advocates through social media, the lads share their opinions on this.

Oh... and not to forget Dave's dilemma with a certain postal service.

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22 | #VaccinateFacebook: Tech Changing Social Norms

Sat, 22 May 2021 08:21:13 GMT

This week, David Doyle & Dave Alton discuss the changes that could be made to Facebook, Instagram and other social media platforms to combat the negativity, hate messaging and spam that is ruining the platforms. The guys also have a discussion around the WFH situation and they take a look at the news from brands such as AirBnB, Twitter and more.

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21 | Facebook's Sparked, Contextual Branding & Kantar's Ad of the Year

Wed, 05 May 2021 22:23:55 GMT

David Doyle & Dave Alton are back with another episode of Social Antics. On episode 21, the lads take a look at Facebook's new speed dating app called Sparked, Kantar released it's ad of the year, Deliveroo's recent car crash, contexual branding and developing a "brand" into much more than symbols and logos. All this and more!

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20 | Marketing Education: Chat with Stephen Ryan

Wed, 07 Apr 2021 20:36:28 GMT

On epsiode 20, David Doyle & Dave Alton are joined by renowned marketer Stephen Ryan.

Stephen has worked with a range of brands over the past decade including Cork's Red FM and Fota Wildlife Park as Head of Marketing. In 2018, Stephen decided to launch his own Marketing Consultancy agency called Narration. Stephen is a regular guest speaker at marketing events and currently lecturers on a range of different courses in MTU Cork (formerly CIT)

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Follow Stephen online!

Twitter: https://twitter.com/MarketingInCorkInstagram: https://www.instagram.com/stephenryancorkLinkedIn: https://www.linkedin.com/in/stephenryancork/Website: https://narration.ie/

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19 | Marketing Dystopia: Community branding, Instagram for minors, and satanic shoes..

Wed, 31 Mar 2021 22:47:44 GMT

The guys are back with another episode of Social Antics. On episode 19, David Doyle & Dave Alton talk about the meaning of community within marketing and brand loyalty along with Instagram's new platform for minors, and a bit of satanic shoes thrown in for good measure! All this and more on episode 19.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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18 | Digital Disruption: Ad Privacy Crackdown, Social Influencers & Burger King's Backlash

Wed, 17 Mar 2021 21:37:45 GMT

This week on Social Antics, David Doyle & Dave Alton discuss social influencers and how they can be of use to the strategy of a business. After announcements made by Google, the lads look at how the business model for Google might change in relation to ad privacy and advertising. The lads also take a look at how Burger King got a grilling (pardon the pun!) for a certain tweet. All this and more on episode 18 of Social Antics.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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17 | Influential or Experiential? : with Denis Finbar Cronin

Mon, 08 Mar 2021 23:29:16 GMT

For episode 17, David Doyle & Dave Alton are joined by digital marketer and content creator Denis Finbar Cronin.

The lads chat to Denis about content creation, personal branding, the rise of audio and influencer marketing.

Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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Keep up to date with Denis by following him online!

Twitter: https://twitter.com/thedinnycroshow Instagram: https://www.instagram.com/thedinnycroshow/ Facebook: https://www.facebook.com/TheDinnyCroShow/

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16 | Rebranding, Renaming & Repurposing: Oh, and the castration of a potato!

Tue, 02 Mar 2021 22:17:53 GMT

The lads take a look at the week in business and marketing including the Bank of Ireland's closure news and the impact it can have, Airbnb's new marketing strategy and the newest features on Snapchat & TikTok. These and much more on episode sixteen with Dave Doyle & Dave Alton.

Oh, and not to forget the news around one of our favourite childhood movie stars!!

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15 | Content & Commerce: TikTok Social Commerce & Spotify go Vertical

Wed, 24 Feb 2021 22:49:26 GMT

The lads are back with episode 15 of Social Antics.

This week, Dave Doyle & Dave Alton look at news that has emerged from the business and marketing world over the past week. Spotify has decided to improve it's usability further and make it more appealing to both hosts and users. Uber must take a look at their labor structure and how this may impact the gig economy. TikTok makes further changes to it's platform to help brands advertise their products in a new and exciting way.

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14 | Creative Content - Chat with Ray Keogh

Tue, 16 Feb 2021 10:38:36 GMT

On this episode, David Doyle & Dave Alton were joined by one of Ireland's top content creators Ray Keogh.The lads chat with Ray about the importance of outsourcing content creation to someone like Ray and how a brand may approach working with a content creator to tell their story. They also look at how the development of social media and the different platforms has changed the structure in how content is created with a specific focus and strategy towards different platform needs.Going on to become one of Ireland's best known photographers within the Irish music scene. Ray has done shoots for groups such as MCD Productions, Aiken Promotions, Westlife, Wild Youth, Warner Music Ireland, Universal Music Ireland, Kodaline and many many more. Covering all aspects in the video making process, Ray has worked professionally in corporate video production with such clients as Primark, Linkedin, Centra, Citibank, Guinness and Boots, to name a few. Follow Social Antics across their social media channels and subscribe to keep up to date with new releases!

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13 | Game-Stopped: SuperBowl Sunday & Twitter Moving To Subscription

Wed, 10 Feb 2021 23:59:02 GMT

Episode 13 is here!

David Doyle & Dave Alton discuss some recent news from the past week including the result of the Game Stop and Wall Street fiasco mentioned during last weeks episode.

Following this the lads take a look at SuperBowl Sunday and the content style used for the infamous ads that are much anticipated each year globally. Finally, the guys take a look at the possibility of a subscription service for Twitter. Would you pay for the platform?

Take a listen now!

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12 | Move Over 2020: Brexit, Biden & Birdwatch

Sun, 31 Jan 2021 19:00:21 GMT

After a few weeks off, the guys return with the first episode of 2021. In episode twelve of Social Antics, Dave Doyle & Dave Alton talk about some news that has happened over the previous weeks. They look at how Brexit has had an impact on customers, businesses, supply chains and how marketing might change going forward. The lads discuss how the inital days of Biden/Harris presidency have gone followed by an analysis around the introduction of Birdwatch in the U.S. by Twitter. Birdwatch is currently in pilot stage and it hopes to crack down on fake news by unreliable sources with the help of the Twitter community.

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11 | Anti Social? : Non-Innovation with Social Media Platforms

Fri, 11 Dec 2020 07:42:00 GMT

In episode eleven of Social Antics, Dave Doyle & Dave Alton talk about the ever-changing gig economy, and what the future of gig work might look like, specifically looking at this weeks announcement from delivery giant Just-Eat. They also turn their attention to Brexit and some of the economic cracks that are already showing with the devolving political situation.

On this weeks focus topic, the lads talk about the status quo of today’s social media platforms, specifically analysing the non-innovation in the industry and what each platform offer users in terms of features, the role of social media in society, and the possibility of a break-up of big tech in the near future.

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10 | PR & Marketing: Two sides of the same coin - Chat with Jonathan Healy

Wed, 02 Dec 2020 12:55:32 GMT

For episode 10, Dave Doyle & Dave Alton are joined by national presenter and broadcaster Jonathan Healy.

He has been a presenter with Newstalk 106-108fm and a senior correspondent with Sky News, Jonathan also has experience working with TV3, RTE, FM104, The Cork Independent and Cork’s 96fm.

He is a skilled interviewer and proven cross-platform content creator with extensive contacts across politics, business and public relations throughout the country.

After many years working as a journalist, Jonathan used his skills and experience to launch his own PR firm. Healy Communications draws on decades of media experience to ensure you and your team are ready to publicly present your message.

With tailor made solutions, Healy Communications will help you to prepare for all eventualities, good and bad and has quickly become become one of Ireland's best known PR and media companies.

In this episode, Dave Doyle and Dave Alton chat to Jonathan about his own path in the media and business world; the benefits to working with a PR agency; crafting your brands story and effective ways to communicate it; the dividing line between marketing and PR and ways to approach the relaunch of your business after the COVID period.

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09 | Bah Humbug: Battle of the Christmas Ads

Thu, 19 Nov 2020 22:55:56 GMT

In episode 8, the lads discuss the start of Christmas 2020. This is a welcomed time of the year for marketers, but also a busy one. This time of year sees the release of yearly Christmas adverts from big global brands.

Throughout this episode, Dave Doyle & Dave Alton discuss the recent Christmas ads that have been released by brands such as Woodies, SuperValu, Coca-Cola and more. They gave their opinions on some of the videos and how they felt they worked or didn't! They also have a discussion around the years of John Lewis adverts and how these become part of the brands overall marketing strategy.

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08 | Big Joe Takes Control: Weekly News, Christmas is Coming & Trump is Out!

Thu, 12 Nov 2020 23:56:36 GMT

In episode 8, the lads discuss a number of news items from the business and marketing world that have happened in the past week including: Recall of Guinness 0.0 across the UK; Pfizer's possible COVID cure and how it affected the stock market; Trends in meat substitute brands and Christmas is certainly coming and the lads discuss some of the recent Christmas adverts launched.

Throughout this episode, Dave Doyle & Dave Alton discuss the recent president elect Joe Biden winning the 2020 election and how he might influence the business, media and marketing world.

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07 | Travel Economy: Airbnb, TripAdvisor & The Tourism Sector

Thu, 05 Nov 2020 10:15:07 GMT

In episode seven of Social Antics, Dave Doyle & Dave Alton discuss a number of news items from the past week including: the partnership of Sony and TikTok; Instagram launches some new features to their live streaming services and a discussion around Burger King's recent advert campaign.

This episode was recorded during the U.S. Elections counting process, so a small discussion from the lads around the political situation in the United States awaiting the result for the presidency.

The lads discuss the current landscape of the tourism sector for this weeks focus. They look at how the tourism and hospitality industries have changed after the effects of COVID lockdowns, and how they should adapt going forward. They take a look at brands such as TripAdvisor & Airbnb and how their overall business models might be affected.

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06 | Political Marketing: The Tricks, Tactics & Creativity

Wed, 28 Oct 2020 22:55:00 GMT

In this episode, Dave Doyle & Dave Alton discuss weekly news topics such as drone delivery service launched by retailers Tesco and the news that TikTok have partnered with Shopify and more.

This weeks focus topic is all about political marketing. The lads discuss how campaigns can utilise online tools to reach particular audiences for both good and bad. They also take a look at how politicians and strategists such as Roger Stone (U.S.) or Dominic Cummings (U.K.) can use a mix of psychology and marketing tactics to favour their campaign or political careers.

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05 | Click Culture: The Future of Digital Advertising

Thu, 22 Oct 2020 23:43:00 GMT

In episode five of Social Antics, Dave Doyle & Dave Alton discuss a number of news items from the past week including: The launch of stories on LinkedIn; Facebook release their new dating format and Guinness launch their new brew for the non-alcoholic beer market.

The lads discuss their opinions on the future of digital advertising for this week’s focus topic along with trends for both consumers and businesses to think about. They offer advice on what many brands can leverage when it comes to transitioning to advertising online and suggestions on content creation.

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04 | Marketing Agency? : To outsource or not...

Thu, 15 Oct 2020 21:33:47 GMT

In episode four, the lads discuss a number of news items from the past week including: The launch of the new Apple iPhone; Facebook cracking down on negative content; Facebook gives Messenger and new look with new features and Pakistan ban Tik Tok.

On this weeks focus, the lads discuss their opinions on whether businesses should outsource their marketing to a dedicated agency or build an internal role or team. Following their experience, Dave Doyle & Dave Alton discuss the areas for consideration if your business is at the stage of making this decision.

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03 | Age of Woke: Moral Marketing and The Ethical Dilemma

Fri, 09 Oct 2020 02:07:19 GMT

In this episode, the lads discuss a number of topical news items, including: Facebook’s rebuttal of the Netflix documentary ‘The Social Dilemma’; Twitter removing retweets; and the release of the Anti-Trust Report which criticise big-tech companies (Amazon, Apple, Facebook, and Google) and their control within a number of industries.

On this weeks focus, Woke Marketing is the topic of discussion, covering brands such as Nike, Gillette, Disney and more, whilst exploring how marketers must embed ‘purposeful marketing’ within their overall brand strategy.

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02 | New Era? : The Education Switch

Thu, 01 Oct 2020 10:06:00 GMT

Dave Doyle & Dave Alton are back with episode two of Social Antics to give some of the latest news and updates including Uber, the rebrand of Uncle Ben's and a look at the valuation of British brands over recent months.

This is followed by a focused discussion around the latest switch in the education sector for both students and lecturers. We look at the impact this will have and does it open a space for further companies to capitalize on the market.

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01 | Lockdown Marketing: Continuing Through Covid

Fri, 25 Sep 2020 15:09:47 GMT

Dave Doyle & Dave Alton have come together to record a regular podcast discussing different areas of business and all things marketing.

In their first episode. they chat about some weekly headlines and updates in the world of marketing and business and in the second part of the episode, they focus on marketing throughout the COVID period. Discussing some examples of innovative ideas and campaigns that have come out of the pandemic.

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