SoMoCast by SoMo Borac

SoMoCast | Hoće li nove EU regulative biti uteg za startupove? | Hajdi Ćenan | Season 4 | Episode 4

Fri, 17 Oct 2025 12:17:01 GMT

Kako umjetna inteligencija mijenja poslovanje, a kako društvo? Mogu li AI agenti postati neizostavni dio svakodnevnog poslovanja i gdje završava granica između automatizacije i ljudske kontrole?

U četvrtoj epizodi SoMoCasta nova voditeljica Ivanka Mabić Gagić, izvršna direktorica Httpoola by Aleph Hrvatska, ugostila je Hajdi Ćenan, suosnivačicu i CEO startupa airt.

U otvorenom razgovoru Hajdi govori o razvoju umjetne inteligencije, ulozi AI agenata u optimizaciji poslovnih procesa te o važnosti ljudskog nadzora u digitalnom svijetu. Dotaknule su se i tema ravnopravnosti spolova u tehnologiji, hrvatske startup scene i izazova koje donose dezinformacije i deepfake sadržaji.

Nova epizoda donosi i svježu energiju s Ivankinim prvim voditeljskim nastupom pa poslušajte razgovor koji otvara nova pitanja o budućnosti tehnologije, biznisa i društva.

Moderatorica: Ivanka Mabić Gagić, Aleph Group

/ linkedin.com/in/ivanka-mabić-gagić-9a09a515

Gošća: Hajdi Ćenan, airt

/ linkedin.com/in/hajdi

Podcast o najvažnijim temama iz digitalnog svijeta

SoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga. Pridružite se našoj moderatorici Ivanki Mabić Gagić u razgovorima s vodećim digitalcima u regiji te iz prve ruke saznajte kako funkcionira današnja digitalna industrija.

Ne propusti nove epizode SomoCasta:

Spotify: https://open.spotify.com/show/7D5QnD2...

Apple: https://podcasts.apple.com/hr/podcast...

Deezer: https://www.deezer.com/en/show/5351677

Zaprati nas na društvenim mrežama:

LinkedIn: / somo-borac

Instagram: / somoborac

Facebook: / somoborac

SoMoCast se snima u / @voyohrvatska studiju

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Iz Hrvatske u Dubai: kako graditi brendove i karijeru na globalnoj razini | Iva Kutle Škrlec | Season 4 | Episode 3

Thu, 09 Oct 2025 12:05:17 GMT

Kako izgleda put od hrvatskog marketinga do globalne karijere u Dubaiju? Što znači biti “uncomfortably excited” i zašto je taj osjećaj presudan za napredak?

U trećoj epizodi SoMoCasta razgovaramo s Ivom Kutle Škrlec, direktoricom marketinga za Hilton MEA, koja već više od desetljeća živi i radi u Dubaiju. Podijelila je s nama priču o slučajnom početku karijere, iskustvima iz Googlea i Hiltona, važnosti umrežavanja te izazovima života na tržištu koje je “istovremeno vrlo brzo i vrlo sporo”.

Poslušajte cijelu epizodu ako vas zanima kako izgleda karijera u međunarodnom okruženju i kako prepoznati trenutak za novi korak!

Moderator: Nikola Vrdoljak, 404 agency

/ https://www.linkedin.com/in/nikolavrdoljak/

Gost: Iva Kutle Škrlec

/ linkedin.com/in/iva-kutle-škrlec-55845a26

Podcast o najvažnijim temama iz digitalnog svijeta. SoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga.

Pridružite se našem moderatoru Nikoli Vrdoljaku u razgovorima s vodećim digitalcima u regiji te iz prve ruke saznajte kako funkcionira današnja digitalna industrija.

Ne propusti nove epizode SomoCasta:

Spotify: https://open.spotify.com/show/7D5QnD2...

Apple: https://podcasts.apple.com/hr/podcast...

Deezer: https://www.deezer.com/en/show/5351677

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

SoMoCast se snima u https://www.youtube.com/@voyohrvatska studiju

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Budućnost medija: pretplate, nišni sadržaj i medijska pismenost korisnika | Matej Lončarić | Season 4 | Episode 2

Fri, 03 Oct 2025 14:33:58 GMT

Hoće li pretplatnički model spasiti medije ili je riječ o još jednom prolaznom trendu? Kako sadržaj konzumiraju generacije Z i Alpha te kolika je uloga medijske pismenosti u svemu tome?

U drugoj epizodi SoMoCasta razgovaramo s Matejem Lončarićem, glavnim direktorom digitalnog poslovanja slovenskog Pro Plusa i hrvatskog RTL-a, koji se prisjeća svojih karijernih početaka i dijeli iskustva o razvoju digitalne industrije te izazovima s kojima se suočava.

Ova epizoda donosi i prvo pojavljivanje jednog od novih voditelja – Petra Pavića, stručnjaka za digitalne medije i marketing te suosnivača S.T.A.R. Digital grupe. Njegovo uključivanje otvara novu fazu podcasta i donosi dodatnu svježinu razgovorima.

Ako vas zanima kamo ide budućnost medija i digitalnog poslovanja – poslušajte cijelu epizodu.

Moderator: Petar Pavić, S.T.A.R. Digital

/ linkedin.com/in/petarpavic

Gost: Matej Lončarić

/ linkedin.com/in/matejloncaric

Podcast o najvažnijim temama iz digitalnog svijeta

SoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga. Pridružite se našem moderatoru Petru Paviću u razgovorima s vodećim digitalcima u regiji te iz prve ruke saznajte kako funkcionira današnja digitalna industrija.

Ne propusti nove epizode SomoCasta:

Spotify: https://open.spotify.com/show/7D5QnD2...

Apple: https://podcasts.apple.com/hr/podcast...

Deezer: https://www.deezer.com/en/show/5351677

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

SoMoCast se snima u https://www.youtube.com/@voyohrvatska studiju

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Kako prodati startup globalnom gigantu i što nakon toga? | Jan Jilek | Season 4 | Episode 1

Thu, 25 Sep 2025 08:13:19 GMT

Utječe li GDPR na rast AI-ja? Što podatci govore o trendovima za budućnost industrije na europskoj razini? U razgovoru s Janom Jilekom, osnivačem Dotmetricsa otvaramo 4. sezonu SoMoCasta, ali i ključne teme tržišnih mjerenja publike. U prvoj epizodi saznajte koje se prilike otvaraju kroz prikupljanje i kombiniranje podataka.

Moderator: Nikola Vrdoljak, 404 agency

Gost: Jan Jilek, Dotmetrics

Podcast o najvažnijim temama iz digitalnog svijeta

SoMoCast je podcast koji baca novo svjetlo na dinamičan svijet digitalnog poslovanja, medija i marketinga. Pridružite se našem moderatoru Nikoli Vrdoljaku u razgovorima s vodećim digitalcima u regiji te iz prve ruke saznajte kako funkcionira današnja digitalna industrija.

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast I Kako rješavati problem najvećih svjetskih klijenata I Davor Tremac I Season 3 I Episode 5

Tue, 22 Oct 2024 08:21:26 GMT

Što su indirektni porezi i kako je to poslovati na tržištu financijskih institucija? Koliko je izazovno proširiti poslovanje na 180 zemalja u manje od pet godina, raditi s najvećim svjetskim kompanijama, i kako izgraditi kredibilitet koji je doveo do privlačenja više od 90 milijuna dolara investicija? Na ova i brojna druga pitanja odgovara Davor Tremac, nekadašnji generalni menadžer Ubera za jugoistočnu Europu, a danas glavni izvršni direktor i suosnivač Fonoe.

Moderator: Nikola Vrdoljak, 404 agency

Gost: Davor Tremac

Podcast o najvažnijim temama iz digitalnog svijeta

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast I Koliko smo blizu smokeless svijetu? I Ivana Miljan Tremac I Season 3 I Episode 4

Fri, 18 Oct 2024 08:38:57 GMT

Kako je to prijeći iz gigantskih kompanija poznatih po vrhunskom marketingu, L'Oréala i Nikea, u izrazito reguliranu industriju i na koji je način digital promijenio tobacco? Bilježe li nove kategorije proizvoda pozitivne trendove, kako ih približiti potrošačima i koristi li itko u Hrvatskoj nikotinske vrećice? Na ova i slična pitanja odgovara Ivana Miljan Tremac, članica uprave i direktorica marketinga British American Tobacca.

Moderator: Nikola Vrdoljak, 404 agency

Gost: Ivana Miljan Tremac

Podcast o najvažnijim temama iz digitalnog svijeta

Ne propustite nove epizode SomoCasta:

Spotify: https://open.spotify.com/show/7D5QnD2MLmuuyDHPfLdYVj

Apple: https://podcasts.apple.com/hr/podcast/somocast-by-somo-borac/id1647000027

Deezer: https://www.deezer.com/en/show/5351677

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast I Je li sadržaj na portalima preslika našeg društva? I Maja Blumenšajn I Season 3 I Episode 3

Thu, 10 Oct 2024 07:30:57 GMT

Čime bi se bavila da nije u medijima i na koji joj je način agencijsko iskustvo pomoglo u karijeri? Kako opisuje današnju ulogu novih medija i kako se ona mijenjala kroz vrijeme? Biraju li ljudi i dalje sadržaj po naslovu i je li clickbait sadržaj nužan za preživljavanje u medijskom svijetu? Na ova i mnoga druga pitanja odgovara Maja Blumenšajn, direktorica odjela Novih medija Nove TV i HUDI članica.

Moderator: Nikola Vrdoljak, 404 agency

Gost: Maja Blumenšajn

Podcast o najvažnijim temama iz digitalnog svijeta

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | AI preuzima medije! Jeste li spremni? | Daniel Fazlić | Season 3 | Episode 2

Thu, 03 Oct 2024 08:19:15 GMT

Kako umjetna inteligencija mijenja medijsku industriju? Zašto je izgradnja brenda važnija nego ikad? Kako se prilagoditi novim trendovima u samo 3-5 godina? U novoj epizodi SomoCasta, Daniel Fazlić, direktor digitalnog razvoja Bloomberg Adria, objašnjava zašto AI nije prijetnja, već nužna za opstanak digitalnih medija.

Moderator: Nikola Vrdoljak, 404 agency

Gost: Marko Matijević

Podcast o najvažnijim temama iz digitalnog svijeta

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Kako zarađivati od memeova? | Marko Matijević | Season 3 | Episode 1

Thu, 26 Sep 2024 08:43:45 GMT

Koja tema na hrvatskom tržištu nudi priliku za kreiranje nišnog medija? Zašto je srednja.hr najbolji naziv bez obzira na to što čitatelji nisu isključivo srednjoškolci i koliko je Facebook zaslužan za uspjeh portala? Kad se stvorila ljubav prema TikToku i vidi li utjecaj AI-ja kao prijetnju ili pomoć medijima? Na ova i slična pitanja odgovara Marko Matijević (Hrvatska Udruga Digitalnih Izdavača), direktor i glavni urednik portala srednja.hr, mirovina.hr i baustela.hr.

Moderator: Nikola Vrdoljak, 404 agency

Gost: Marko Matijević

Podcast o najvažnijim temama iz digitalnog svijeta

Zaprati nas na društvenim mrežama:

LinkedIn: https://www.linkedin.com/company/somo-borac/

Instagram: https://www.instagram.com/somoborac/

Facebook: https://www.facebook.com/somoborac/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Kako Spotify oblikuje budućnost digitalnog zvuka? | Osman Hosan | Season 2 | Episode 8

Mon, 13 Nov 2023 22:11:51 GMT

U najnovijoj epizodi SoMoCasta Nikoli se pridružio Osman koji je s Nikolom podijelio koji je glavni izvor zarade. Saznali smo da su zapravo dva – premium membership pretplate te izvor od advertisinga.

U razgovoru smo saznali i kako Spotify koristi datu za koju se ispostavilo da je ključna u razumijevanju ponašanja korisnika te da se na nju oslanja u potpunosti prilikom personalizacije UX-a. Data driven approcah počinje s razumijevanjem korisničkog ponašanja i preferencija, a sve s ciljem kako bi se stvorila prilagođena playlista, te pružile dobre preporuke novog sadržaja i uskladila s korisničkim jedinstvenim glazbenim ukusom.

Zašto su svoj business model proširili na podcaste, koja je razlika freemium i premium pretplata te kako zapravo zadržavaju korisnika? Sve saznajte u osmoj epizodi SoMoCasta!

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Osman Hosan

https://www.linkedin.com/in/osmanhosan/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Kamo ide medijsko tržište? | Stipe Grubišić | Season 2 | Episode 7

Mon, 06 Nov 2023 21:19:37 GMT

Iza sebe ima 20 godina rada u medijima, a danas u ulozi Chief Digital Officera se brine o portfelju Hanza Medie koji u svom sastavu ima čak 19 stranica i brendova.

U najnovijoj epizodi SoMoCasta, Nikola je ugostio Stipu Grubišića s kojim je probao doći do odgovora kamo ide hrvatsko medijsko tržište?

S više od 1.4 milijarde oglasa mjesečno koje serviraju korisnicima, hrvatski mediji su usporedivi s većinom europskih medija što se i vidi po raznim rezultatima AdExa. Ono po čemu je različito hrvatsko tržište je po navikama - Hrvati, za razliku od drugih tržišta, zapravo jako konzumiraju medije zbog čega portali danas imaju ogromnu čitanost i brojke im ne padaju. No, gdje se tu uklapa pretplata? Iako je Stipe smatra samo jednim od izvora prihoda medija, smatra da je izrazito bitan alat za povećanje kvalitete sadržaja na tržištu.

Koji model pretplate koriste u Hanza Mediji, imaju li mediji zapravo održivi model poslovanja te kako vidi razvoj Digital odjela Hanza Medije u sljedećih 3-5 godina – saznajte u najnovijoj epizodi!

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Stipe Grubišić

https://www.linkedin.com/in/stipegrubisic/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Koji su najvažniji trendovi u digitalnom oglašavanju? | Ivanka Mabić Gagić | Season 2 | Episode 6

Mon, 30 Oct 2023 20:59:10 GMT

Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!

Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Httpool na globalnoj razini danas zapošljava više od 1,600 zaposlenika, a svoje usluge nude diljem 130 tržišta. Daljni ciljevi su jasni - širenje na nova tržišta, sklapanje novih partnerstva te daljni razvoj tehnologija prema potrebama tržišta.

Koje dvije društvene mreže su suvlasnici Alepha, što misli o Metaversu, ali i koji trendovi nas očekuju sljedeće godine – saznajte u najnovijem izdanju SoMoCasta!

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Ivanka Mabić Gagić

https://www.linkedin.com/in/ivanka-mabi%C4%87-gagi%C4%87-9a09a515/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | How does the streaming business work and what does its future look like? | Matej Lončarić | Season 2 | Episode 5

Mon, 23 Oct 2023 21:37:12 GMT

Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.

After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Croatia.

What does it take to start a streaming platform? How does the production of streaming content differ from television? Why was VOYO created, and what are its goals? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all of this.

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Matej Lončarić

https://www.linkedin.com/in/matejloncaric/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | How to create a business from a passion for sports? | Viktor Marohnić | Season 2 | Episode 4

Mon, 16 Oct 2023 20:13:45 GMT

After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks execution is a key factor of success. How much time passed before he landed his first client in the Big Apple? How did the idea of starting 57hours come up? And how did his expertise in building digital products and user experience help him in the creation of this platform?

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Viktor Marohnić

https://www.linkedin.com/in/viktormarohnic/

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | How much is really spent on digital advertising in Croatia and why do we have two AdEXes? | Ozren Kronja & Vjekoslav Srednoselec | Season 2 | Episode 3

Mon, 09 Oct 2023 20:15:13 GMT

In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.

Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies.

Discover how they analyze spending on digital channels in Croatia and what both organizations consider to be the biggest challenges in the upcoming period in the latest episode of SoMoCast!

Guest: Ozren Kronja

https://www.linkedin.com/in/ozren-kronja-777832a5/

HUDI

Guest: Vjekoslav Srednoselec

https://www.linkedin.com/in/vjekoslavsrednoselec/

dentsu Croatia

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Can AI make our lives better? | Mislav Malenica | Season 2 | Episode 2

Mon, 02 Oct 2023 20:40:02 GMT

From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.

In his view, AI technology has matured significantly. What was once the realm of scientists and engineers, is now accessible to a broader audience. Today, the future of AI lies in the hands of those who can envision its role in their business models.

Join our host, Nikola, in the second episode of SoMoCast as we embark on a quest to answer the ultimate question – can AI truly enhance our lives?

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Mislav Malenica

https://www.linkedin.com/in/mmalenica/

Mindsmiths

Hosted on Acast. See acast.com/privacy for more information.

SoMoCast | Are digital subscriptions a good business model? | Miran Pavić | Season 2 | Episode 1

Tue, 26 Sep 2023 18:57:10 GMT

Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.

The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.

Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!

Host: Nikola Vrdoljak, 404 agency

https://www.linkedin.com/in/nikolavrdoljak/

Guest: Miran Pavić

https://www.linkedin.com/in/miranpavic/

Telegram Media Group

https://telegramgrupa.hr/

Hrvatska Udruga Digitalnih izdavača

https://hudi.hr/

General description

SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.

Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.

If you prefer audio only, listen to us on:

Spotify 👉 https://spoti.fi/3BNAc21

Deezer 👉 https://bit.ly/3LIJXTP

Apple podcast 👉https://apple.co/3dSPQB8

Follow SoMo Borac powered by Httpool on social media:

Facebook 👉 https://www.facebook.com/somoborac

Instagram 👉https://www.instagram.com/somoborac/

LinkedIn 👉https://www.linkedin.com/company/somo-borac/

Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464

Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/

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Leanpay - How has the "Buy now, pay later" concept changed online shopping? | Miša Živić | SoMo Cast | Episode 7

Mon, 07 Nov 2022 20:00:00 GMT

It's time for the last episode of SoMoCast – at least for this year! Our host Nikola was joined by CEO and co-found of Slovenian fintech start-up Leanpay – Miša Živić! Based on the Buy Now, Pay Later principle, Leanpay enables its users to shop more easily while paying in installments. How did Miša and his partner come to the idea and how did Leanpay end up with a 3 million euro investment, find out in the video below #SoMoBorac #EverythingIsDigital

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A camera company | Eyabo Macauley | SoMo Cast | Episode 6

Mon, 31 Oct 2022 15:37:05 GMT

This week Nikola had the pleasure of chatting with Eyabo Macauley - Senior Business Expansion Lead at Snapchat. With over 330 million daily active users globally, Snap is the fast and most fun way to share daily moments with your friends and family.

Eyabo explained why is Snapchat listed on the New York Stock Exchange as a camera company, what’s the difference between augmented and virtual reality and what actually is the metaverse?

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SoMo Cast | Technology and sports | Zlatko Hrkać | Episode 5

Mon, 24 Oct 2022 14:36:07 GMT

His first blog post was about Oliver Dragojević, today he’s the CEO of the most used Croatian application. Yes - today Nikola is talking with Zlatko Hrkać , the CEO of Sofacore!

In the fifth episode of SoMoCast you’ll get answers to questions like how did he get the idea for Sofascore creation, where do they get all the data from, what’s the story behind the collaboration with Luka Modrić, and many more.

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SoMo Cast | The digitalization of the insurance industry | Ana Zovko | Episode 4

Mon, 17 Oct 2022 18:46:33 GMT

Waiting in line to get your car insurance renewed is something we all hate. But – thanks to LAQO, we don't have to do it anymore.

The first 100% digital vehicle insurance in Croatia launched just a bit over two years ago and by now is already a leader in the digital insurance market. How did the whole process of creating this digital product started knows SoMoCast’s next guest – Ana Zovko, Chief Digital Officer at Croatia osiguranje, and Head of LAQO.

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SoMo Cast | Productive | Tomislav Car | Episode 3

Tue, 11 Oct 2022 07:13:17 GMT

Managing an agency has always been a hard job – having multiple clients, making the teams work perfectly, and tracking time of costs... this is where Productive steps in – a one-stop shop for agencies of all types and sizes. Our host Nikola talked with Productive's CEO Tomislav Car about his early beginnings, joint ventures with Porsche Digital, and how he never actually had „a real job“.

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SoMoCast | Museum of Illusions | Slaven Kordić | Episode 2

Mon, 03 Oct 2022 12:22:38 GMT

What started in Croatia as one local, but unique museum has now spread over the four continents with over 35 museums! By the time the public in Croatia realized this, the Museum of Illusions overtook the whole world and later on was acquired by the private equity fund - Invera. What exactly is the Museum of Illusions and how does it work as a business? How do franchises work? What is the role of private equity funds and what are the further plans for the Croatian and regional market?

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SoMoCast | KEKS Pay - Super-apps | Dejan Donev | Episode 1

Mon, 26 Sep 2022 12:40:26 GMT

5 views Sep 26, 2022 A super-app is a mobile or web application that can provide a range of services including payment and processing of financial transactions. By providing a range of services, the application becomes a well-rounded online platform for commerce and communication that covers multiple aspects of individuals' private and business lives. The most famous example is WeChat from China or Grab from SE Asia.

KEKS Pay is the most popular financial application in Croatia with more than 300,000 users. It started as a peer-to-peer payment app, while today it offers a whole range of services from paying utilities, parking, buying ENC... KEKS can be used to pay for more than 300 webshops. With all that, we can say that KEKS has a cult cool status in Croatia.

How was KEKS Pay created? What are the plans for the future? What does fintech look like in the region and what will it look like? How to launch a product like KEKS within a large corporation?

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