How he went from being assistant manager of Worthing to head coach of the Philippines

Having Ronaldinho on his CV

The decisions you have to make if you want to be a coach but have not had a high-profile playing career

How Simon has educated himself after taking a fast-track into the practical side of coaching

Coaching a team when you do not speak their language

The difference between coaching in SE Asia and Europe

The smaller size of footballers in SE Asia and the effect on coaching and playing style

How he won the Indonesian League with Bhayangkara

Putting the league title victory with a small club into context

The infrastructure behind Indonesian teams - how teams are funded and supported

How Simon was approached to be the national team manager for Indonesia

The crazy adulation that surrounds the Indonesian national team and its manager

Why Simon knew the World Cup draw would he cost him his job

The problem of short-termism and fan pressure

Specific communications issues in the Philippines and Indonesia

The crowd trouble that flared up late in the crucial game against Malaysia

The insecurity of football in Indonesia and its effect on family life

Is success in SE Asia transferable? Will it help get jobs in other countries.

Why is Indonesia not able to transfer its talent to Europe - early football education, passports etc

The Beckham of Indonesia who is currently playing in the reserves at Lech Posnan in Poland

Two longer-term improvements the Indonesian FA could implement now

The battle between a strong league and strong national team

The strong teams in SE Asia right now

What would a World Cup in SE Asia do for the sport in that area - “It would be sold-out the minute it was announced”

The corruption in Indonesian football

Stories about the passion of Indonesian fans

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Andrew’s background - the SXSW conference (sports and gaming)

His role as GM and Sporting Director

The financials of the 2k League and the player contracts

The great validity of 2K in esports as every on-court player is controlled by a human.

Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise infrastructure and the familiarity of the sport?

The relationship between the traditional sports franchises and the esports ones

Sharing resources with a traditional sports team - psychologists, analytics teams

The environment created for esports players to excel - nutrition and physical training

The rule preventing cross-over and collaboration

The importance of storytelling around esports players

The journalistic challenge of getting engaging narratives from young people

The ESPN deal taking the 2K League on linear TV for the first time

Leveraging traditional Wizards fans into their club’s 2K franchise

Michael Jordan’s ownership of the new 2K franchise in Charlotte

The new Shanghai franchise and the opportunities it creates

The importance of having a geographical home and tournaments

The venue question. Will esports regularly fill up stadiums?

Barriers of entry for a generation that ‘won’t pay for content” - or will they?

The hockey franchise - the response to launching their own tournament

Do they make money?

The importance of the Gretzky v Ovechkin charity esports game

How the draft works

The allocation of positions in the esports draft

The mechanics of trading a player in esports

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Introducing the Savannah Bananas, the lowest level of baseball in there US

Wearing a yellow tuxedo every day

"We are not in the baseball business, we are 1000% in the entertainment business"

Why he has no marketing budget

The all-you-can-eat deal to stop you getting "nickel and dimed"

Eliminating friction-points for the fan

Why they have no advertising and, as of February 2020, no partnerships

The decision to name the team the Savannah Bananas

Taking over from a historic baseball outfit where Babe Ruth played

Why having fun is your best business strategy and has improved home performance

The type of coach that copes with the showbiz

How does Jesse hires his staff

The concept of the director of first impressions

Can an introvert work for the Savannah Bananas?

The legend of Bill Veeck

What opposition owners and players make of the Bananas?

Why the Bananas perform better than the average team in comparison to other teams in the League

Creating the right working culture among staff

Why the staff are paid to read

The policy of hiring young and where older staff fit in

Who does Jesse consider as competitors to his shows?

Is the Savannah Banana's model transferable?

How stories are deliberately cultivated to reflect culture

Why you can only judge you marketing by shareablity?

Would learning marketing have actually hampered Jesse's ability as a marketer

What experiments have failed and at what point were they abandoned?

The concept of being 'the only'

Lessons from Walt Disney

Where he wants to take the Savannah Bananas in the future

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What sort of sporting environment will we see after the lockdown

David's top 3 - more creativity, virtual communities, the acceptance of lower quality content

His worries for sports at non-league level

The background to MyCujoo

The opportunity in the new realities of sport in the post-Covid-19 world

How can MyCujoo assist a non-League club, leagues and federations

Monetising tools with MyCujoo

The crucial aspect of building community

Why not use YouTube or Facebook instead

The opportunity to test new sports business models

The opportunity for players

Working the federations and leagues for a centralised production approach

How the Netherlands is coping with Covid-19

Rebuilding sport in a better way, not the same way

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Like everything else, the sports media industry may be irrevocably changed in the wake of the Coronavirus crisis. The loss of matches, Tests, bouts and races has not only affected players, clubs and leagues but made an immediate impact in related industries such as media, broadcasting, hospitality and gambling. Adrian Warner went through a significant change in his career a few years ago when he was made redundant from his role as a sports reporter for the BBC. He wrote a book about how to handle the emotional and practical side of having to change when your job ends. From coping with anger, dealing with former colleagues to getting your CV ready to re-enter the job market and understanding what really makes you happy, Adrian has many lessons for those who may be affected by the economic issues that follow COVID-19

TOPICS

Writing his book on coping with redundancy

Lessons for the current coronavirus crisis

Getting out in front of the problem

Dealing with the emotions of a job change

Learning to accept that anger will never go away completely

Ignoring the social media skills of older people

The cull of older journalists in the search of a youthful audience

The attention span issue - does that affect the way sports media is taught today?

The importance of 'reading long' and looking for analysis

Why the podcast movement is an indication of the importance of depth

Radio is the medium you consume while doing something else

Concerns about the sports industry and the sports media industry going forward - "It is very hard for sport to continue in the same way"

The positive possibilities for sports after Coronavirus

The positive developments that have occurred from Adrian's life change

The law of diminishing returns in sports media, even in going to World Cups and Olympics

Turning your hobby into your job

His advice for students at the end of their course

"Use this as a moment to change direction in a positive way"

LINKS

Adrian Warner Twitter | LinkedIN | Website

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The communication principles to use in the coronavirus crisis

The differences of approach around European football

Rights and wrongs of a holding statement

The possible repositioning of football after we return - “We could be a better society at the end of this, one where we are kinder”

Reframing the narrative around the game

Collaborative working between clubs

Looking back at changes during Adrian’s time as Director of Communications for the England team

The first Twitter World Cup

The influence of Gareth Southgate in England’s recent PR revival

The change in newspapers’ influence and tone in recent decades

How England players like Lampard, Gerrard etc learnt to handle the media

The rigours of the role - being on call 24/7, arguments, powerful personalities

How to use social media to correct negative stories

The move to become MD of Team England

The rarity of moving into a leadership role with a background in communications

In the post-coronavirus football world will the leadership of football clubs lean more to communications and community?

Moving to the FA of Wales for this their successful Euro

The pressure of certain countries/club and how that can stifle joy

Extrapolating a positive culture when you have a great leader

Values - creating them and communicating them. “Values are not just words, Values are what you live”

Having stretch targets and creating transparency with supporters

The pressure of success and how that affects values

Adrian’s key tips for sporting organisations when we emerge from the coronavirus

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How has he chosen the subjects for solo projects?

How did the fly-on-the-wall book about Millwall develop?

Becoming part of the team and understanding their problems and insecurities - “It had to be warts-n-all”

Having faith in yourself and self-publishing

The modern battle between the written word and video - “Access is just another product to be commercialised”

Why TV is ‘fast food’ but writing a book is a ‘four-course meal’

How the book about scouting began

Why the title is key? - “You can sell a book on a title”

The importance of questions - having them at the start of the process and do they evolve

What his book on managers taught him

Emphasising the humanity of the individual

The writing process - when to interview, when to write

Selling the book yourself - “don’t underestimate the power of mateship”

Journalists are now brands in their own right

Quality journalism v modern churnalism

The exploitation of young players in No Hunger in Paradise

Has the growth of sports business made the game inhumane?

The Americanisation and corporatisation of football

How the Accrington Stanley management team know 400 supporters by their first name

“Because my dad does” is the essence of football

The purity of non-League football

The tipping point for arrogant clubs who disregard the customer

The art v science debate raging at football clubs

Co-writing books with famous athletes - the honest and pain

Why he had to sleep in Gareth Thomas’ bed when writing his book

The key question about his sexuality and the place he had picked for his suicide

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Learnings from the first two years when the service was going only to overseas fans

"The final decision was taken just a week before the first game"

Solving problems - marketing, paywalls and the payment mechanism

The biggest issues - connectivity in remote areas

The problems of a late rush for the banking system

The use of smart TV apps and rolling it out across bars and coffee shops

How they made their pricing decisions

Is it profitable?

The opposition and criticism they faced in the football industry

Why other clubs have approached them about their service

The production quality

The reaction among the fans, including the senior ones who may not be so digitally -able?

How have PAOK staffed up?

Why the circumstances were right for this to happen in Greece and at PAOK

Other digital innovations to develop the PAOK brand

The buy-in from the owner and the board

Bucking the trend and moving into high-quality 'coffee-table' magazines

The 765-page magazine that PAOK sold for 40 Euros

The international strategy

Defining the tone of voice for the club

Handling the biggest game of the season - Olympiakos at home

Reflecting the fans in their communications

How PAOK has continually grown its fanbase despite going 34 years between title wins

Plans for the future

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The early signs of his alcohol problems

Why the strength of the athletes' personality can be a problem

The imposter syndrome of being 'just good enough to survive'... so he won all the fitness tests

Replacing a legend in the Lancashire side and the pressure that created

The intervention that led to his spell in the Priory

Meeting characters like 'Lenny'

The pressurised world of the athletes and how it is not that different from the general public

The reaction inside sports and outside sports to his problem

Why sport has to do better in its reaction to mental health

Has his experience made him a better agent?

How would Luke have coped with social media in his playing days?

How did Luke's family cope with his story going public?

Writing out his problems v Talking out his problems

The worrying statistics on cricketing suicides

The particular problems of a cricketer's retirement

Could Luke leave cricket behind?

Why society has to change its story of success

Have athletes come to him about their mental health after the book

Spotting problems earlier thanks to his experience

Being prepared to 'leave money on the table' in order to look after a client's mental health

How he started his agency

The reaction of young people to his book compared to the older generations

Lessons outside of sports from Luke's story

How does sport have to change in the long term

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The acceptance that was an emotional decision to buy the club

How a conversation on holiday after listening to Tranmere’s relegation on the radio prompted the purchase of the club

Asking the hard questions to the previous owner and why the deal nearly faltered

They had financial and legal backgrounds but what did they lack?

Did Nicola encounter sexism when they took over in 2014

What about more passive comments like ‘Is your husband there?”

The three phases of the five-year plan - create space, change business plan, look for investment

Changing the dialogue with the fans

How they communicated a ticket price increase after they had suffered relegation to non-League - and why take-up increased 10%

Why they put a Supporters Trust representative in the management meetings and not on the board

The issue of confidentiality and overcoming issues of trust and fear

The social media strategy that has brought them 34% Twitter followers from overseas

Using educational courses for released players as a revenue driver for the club

How a football club brings in an audience that would normally ignore social services

Using the community scheme to extend the reach of Tranmere in the city with two major Premier League sides

Creating community spirit in Liverpool and whether you could replicate it in other cities

The structural issues in English football and the unintended consequences that harm the lower areas of the pyramid - EPPP and parachute payments

Balancing the success budget v community budget

The ‘danger zone’ of trying to move into the Championship

The club’s early work in Asia - Mongolia

The Indonesian investment, which has seen them take a place on the board and 15% of the club. Why do it and what is the plan?

What the Indonesian side are looking to get from the deal?

Using social media to a commercial relationship in Indonesian

The possibility of developing Indonesian talent at Tranmere

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Leprechauns - McGuigan v Pedrosa and Eubank v Close II

The T-junction narratives of Joshua v Ruiz II

The Daily Mirror's front page after Clay v Liston, calling out the reporters who got it wrong, including their own

Leon Spinks - the eight-fight novice who beat Ali and then threw it away in the rematch seven months later. He was arrested seven times between the fight

The adversarial nature of the boxing build-up - press conferences and weigh-in

Why those nasty press conferences may have reached their peak

How the police so nearly saved Errol Christie's life

The fake hate and real hate in press conferences

How wrestler Gorgeous George forced Ali to change his promotional game

Why Anthony Joshua won't do theatrical press conferences because of his violent past

The Larry Holmes v Trevor Berbick grudge

The natural 'rise and fall' story arc of boxing

The litany of British legends who were left with no money

The character of the promoter - Don King, Eddie Hearn, Frank Warren

The growth of YouTube channels in boxing

The critics of the new channels and the deconstruction of old media virtues

Buncey asks some advice about podcasting

Why boxing writing has a special tradition

Filing copy from fight night by knocking on houses and asking to borrow a phone

The danger of living in the past as a boxing writer

The concept of the Chief Sports Writer

Has boxing writing gone downhill?

Why boxing movies are the best sports movies

The legend of Nosher Powell

Buncey's novel - The Fixer

Why boxing is the only sport that seems to work on pay-per-view

Buncey's prediction for boxing's future - the threat from MMA

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Why 70% of football results are decided by economics, 10% luck, but what about the 20%?

The academic approach

The boardroom issues and how to overcome them

KPIs every club should have

The internal battle that can exist between the TD and Head Coach

Why Manchester United and Arsenal “lost their identity” after major figures left

Cutting through the insular business of football

Analysing over a long period and not game to game

Mads’ experience in China and how he forged a successful team

Enacting his strategy as Technical Director to Andre Villas-Boas

Going six transfer windows without signing a player… and then winning the league

“Coaches come in thinking they have more power than they have”

Underestimating fans and misunderstanding their motives

Every club wants a great academy supplying players to the first team but why don’t the follow through

The Declan Rice story and loaning players out

Mad’s seven-point sustainability model

Club Vision & Strategy - Dividing into four categories in terms and understanding your ambition

Philosophy (style of play)

Methodology

Recruitment Strategy

Academy Master Plan / Youth Development - “The first place we recruit is our academy”

Head Coach - It is a disruption for the clubs and the coaches

Transfers

How long does it take to deliver this strategy?

Which teams are making this strategy work for them Fitting the football club to the culture of the area

”The biggest clubs can get away with bad planning”

Is the insular world of football opening up a little

The problem with the US How long does it take?

Who is doing this well - Liverpool, Man City, Brentford, Auxerre

Why Real Madrid are not a good example

Why doors are opening in football for Mads

Is winning the be-all-and-end-all for a club

Why he does not get called when clubs are winning

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Has the label ‘digital’ disappeared the movement of digital talent

Clubs can monetise by carving out rights in overseas territories not covered by existing deals

Why 2020 is the year of streaming

The importance of politics running over borders to solve sporting problems

Streaming direct-to-consumer - will it work in football

The divergent revenue in football

Why this all leads to a global super league

Why ‘The Avengers Assemble’ approach could kill passion

Lessons from 2019 in football social media - Instagram, TikTok

What metrics can you trust

Why football must change its view of television

Why the growth of MLS in the last decade must be admired

Has Mario’s 2019 prediction about Instagram’s engagement levels come true?

Why analytics is the key to TikTok’s success

Twitter’s role in sports these days

Regional differences in sports social media - why Japan is an exception, why the UAE misses GooglePlus

The emergence of paid-for options on club’s social media

How data will be used in 2020

A plea against short-termism in football

Mario’s three predictions for 2020 - google Maps, selling on Instagram and the rights cycle

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The Bristol Sports model that sits “behind the teams”

The efficiencies that this model brings Why rebrand Bristol City?

The ‘more extreme’ rebrand of Bristol Bears and what was learnt

The response from the fans after the club asked for their opinion

The importance of local knowledge

The sense checks and challengers needed in ‘the circle of trust’

Changing the formation date on the previous crest

Taking off key features - like the famous bridge in the city

Giving out information on the crest but still expecting fans to be shocked

The importance of presenting the crest in the city and ‘underground’ sites

What information was taken from the fan survey

Why they chose the design agency they did? “Where you can, keep it local”

Why they released all their pages in the design process

The reason for launching in March and the nature of the launch event

“You can’t learn this stuff, you have to live it”

Learning from mistakes by others

Avoid the 'cartoon feel'

Admiring the rebrand of Juventus

The importance of versatility in the badge

Determining the signal from the noise

Putting a hashtag on the badge

The social media strategy for launching the kit

The problem of keeping it under wraps

Taking something from US Sports and why the Colorado Rockies are his second baseball team because of their social media

Changing the way you talk to your fans

Measuring the success of the rebrand

What they would have done differently

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The importance of running a high-quality event

Keeping the standard high despite the crowded calendar

Growing the PDC Darts event behind a subscription wall on Sky

The peculiar nature of darts - you can’t see the sport even when you are there

The way players have individualised and marketed themselves

The WWE influence over the entrances

The debate over darts’ sporting credibility

Football’s over-reliance on tribalism and lack of interest in marketing the product

Darts players and social media.

The relationship between social media and sponsorship in darts

How they use PDCTV, their OTT channel.

The importance of unofficial content channels

The human side of darts

Prince Harry becoming “a darts influencer”

Why darts is the UK’s most trusted sport

The challenger tour and academy set up

The opportunity to create a gender-neutral sport

The Premier League concept - Thursday night events in provincial towns

Why the PDC will always ‘leave ticket money on the table’

The development of different tournaments and why they are at maximum capacity

The determining factors behind darts’ global growth

Why they did not move into Holland earlier?

Which country has over-indexed and surprised him

The difficulty of expanding into Asia

Will the sport need a stand-out Asian player to make the breakthrough?

Why the future is consolidation

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The problems surrounding football clubs entering the esports market

The “extreme contortion” that football clubs are trying to pull off

The true threat to football from esports

What lessons have we learned from what has not worked

Will football clubs be prepared to accept a subservient role to games publishers?

Why esports is a media business not a sports business and the players are entertainers, not athletes

Should football clubs enter the esports market while it is cheap even though they might not have a clear strategy?

Why Leagues can take a more strategic approach

Fantasy games rather than sports are the best avenue for esports

The unfair comparison of TV and gaming audiences. They are both “made-up metrics”

What would early scandals in esports do to the brand value of the sport?

Why the biggest problem in esports is the word “sports”

Managing player contracts in esports?

What if football ignores esports?

Is esports better prepared for modern patterns of consumption

The little signals of a potential downturn in TV sports rights

Oscar’s advice to the football industry on embracing esports

Taking the lead from MLB Advanced Media and creating “platforms”

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Why makes a footballer go bankrupt

Navigating a player through the difficult period just after they have retired

Gaining the trust of a newly-rich player

“The danger of contract improvements”

Why Stijn likes to work with players before they sign their first big contract

Why players should invest in property over stocks and shares

Using social media to develop commercial models

How Vincent Kompany is an example of using social media to push his post-playing career

How to train as an agent

The transparency problem in the agency world

How Stijn would regulate agents

The pastoral care of players and where the responsibility rests

The primary aims when negotiating a new contract

Stopping yourself getting cynical

Why Stijn will not take on new players during the transfer window

The legal and cultural differences in dealing with different countries

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His early work at USA Swimming

The issues of modernisation

Communicating with swim parents

Launching into CRM and the content strategy that feeds it

The Olympic Trails and their commercialisation and sponsorship activation

Lessons from being an American at Derby County

The television and live streaming strategy

The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics

How a new swim league is allowing swimmers to create interest and sponsorship

The Olympics restrictions on commercialisation by athletes and how they might change

Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics

The breadth of his role. Being judged on medals but having to care for the recreational

Why swimming may fit perfectly in the modern world

The cost of giving back. Why membership dues have not changed in over 30 years

Why transparency is key for a non-profit

The fast-track learning in a period of significant growth in MLS

USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”

The Olympics targets and priorities

Leveraging Olympic success to create new fans

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Creating the first ad selling tickets for Tottenham in the mid-80s with “Mrs Riddlington and Peter Cook”

But “advertising can’t compensate for a poor product”

The story of Spurs in the Champions League last season

Is Mauricio Pochettino the fulcrum of the club?

The usefulness of an ‘English culture’ at the Premier League club

What is the ‘Spurs Way’ and is it a help or a handicap?

Assessing Daniel Levy

Why it is wrong to sell the naming rights to White Hart Lane

Why it is NOT wrong to treat your club as a brand

The strength of Man United’s brand and having the ‘Theatre of Dreams’

Why the football system is wrong and fans pay too much

The inmates, ie the players, have taken over the asylum, which is the Premier League

How Tottenham have bucked the trend on paying player wages and keeping a team together

The Man United v Manchester City comparison

Are local rivalries a distraction these days?

The news stories about the Champions League re-organisation and the need for change

“No-one cares about the second-rate clubs”

Why the German set-up could be the basis for a new Champions League structure

Why it is optimistic and unrealistic to expect sporting institutions like the EFL to change themselves in light of recent crises

Alex’s plan for regional football and why it will never be implemented

Does English sport have a particular problem is reforming itself?

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What a sports agency does

How the “managed decline” of the newspaper industry has affected their business and the current situation

The increasing demand for video in the past decade

Are words important anymore in sports journalism?

Why the pay problem will lead to a lack of diversity

Has the route to a national newspaper changed?

The shrinkage of local newspapers

The new approach - making a brand of a sports news agency via YouTube and long-form documentaries

The growth of club media on the sports agency model

The assistance they had from the growth of fan channels. And might they expand to be accredited media outlets

The importance of relationships in the agency game and playing the long game

How best to handle scoop

The new generation of journalists who grew up with social media

The British system of embargoes and the US system of access

Gareth Southgate’s success with the media at the World Cup

What type of video content is being ordered from Hayters?

Has the social media age changed reporting orders from newspapers?

Do you have to be entrepreneurial at an agency

The model of buying in a star journalist and syndicating

The differences between US and UK sports journalism models

The personal qualities and skills needed by young journalists in this era

How video is presented for clients

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What do we mean by the ‘Fan Experience’?

Why they are obsessed with families and use them as a catalyst

The concept of “emotional loyalty” and how it benefits clubs - “We can’t treat away fans well, they are the enemy!”

Is football trying a lot harder now?

Why women’s football should not follow the example of men’s game

The problem of getting fans to reconnect

The basis of a fan engagement strategy

Answering the question: what makes your club distinct?

The principles: club meaning, fan experience, reaching the community

The pillars: why, focus and feedback

Explaining the Net Promoter - a standard tool in customer-facing businesses

A special social media KPI - what percentage of criticism is defended. Feedback as a catalyst for change

The importance of visibility from senior staff on matchday- The touchpoints in a fan experience strategy, Finding info/ticket purchases, Social media, The last mile of the journey, Retail/Merchandise, Food&Beverage, Experience inside stadium - stewards/concourses/entrances

Two things a clubs who no money could put right now for free

What is the role of a Supporters Liaison Officer? Having the resilience to deal with the intensity of fans

The ‘first game’ schemes in the English Football League

How to make eSports part of the matchday experience

The potential split between the top six chasing the Champions League and the need for great sustainability outside it

Why Mansfield Town have removed eSports from their matchday experience

A glaring gap – upcoming and coming ‘growth sports’ are dedicated to building a matchday experience, is football? Will it get left behind?

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Moving from academia to the practical side of football

How they started their CRM system

Where the data was stored in the early days?

Connecting established and disparate databases

What conversations did you need to have internally

Narrowing down the scope of your CRM

The specific issue: how to arrest a fall in season ticket sales.

Surveying

How do your message each segment correctly?

The relationship with the content teams

What other campaigns do you create

Who does the analysis?

Those ‘cheap early wins’ what were they?

What did not work?

When the critics jump and say: "look it won't work"

Demographics v sentiment segmentation

AZ's clustering campaign

The idea of promoting content, not just transactional campaigns

Using the fans for mutual benefit

How do you plan for scale?

What metrics prove success?

What about the influence of team performance?

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3:20 How is this used in soft power? The British example

“it is not unusual for the Dept of Trade and Industry to take people from Premier Lcub clubs on business trips”

4:05 The Qatar example

5:45 The concept of Nation Brand. The use of airlines in sponsorship is widespread

8:50 What PSG’s shirt tells us about soft power

PSG ‘overpaid’ for Neymar and it was soft power statement

11:50 “You cannot compete effectively without a social and digital presence”

13:12 The Qatari content around their brand message and how Saudi Arabia has responded

14:55 Is the China strategy - is that soft power in the same way?

18:23 The genesis of China’s sporting strategy, the reporting problems

21:10 Has China’s first five-year plan really achieved its aims

24:54 The two part of the strategy - investing in bring players/coaches and clubs overseas

Why the Chinese government were upset with the initial gold rush around Chinese football

28.32 The link between the Chinese economy and football. Especially given that Trump is spoiling for a trade war with China

31:45 The more considered approach to China rather than the boom or bust

30:50 What are the markers of improvement for Chinese football?

33:54 F1 - the 70’s heyday and the “Eastward pivot”.

37:35 Why Vietnam is the epitome of the change in F1

38:20 How far F1 were behind and how they have caught up

40:52 Is F1 ‘Out of Time’?

42:03 What about the Olympics? Does recent history suggest we need state involvement to bid to host an event

45:24 Could we see a shift of football club currently owned by Americans, moving into Asian hands

47:51 Fan disenchantment and the dangers of disengagement from British-owned clubs because they just can’t compete in modern sport

49:20 The need for a ‘climate change’ summit in football

50:43 The problem of vested interests

51:23 The British government and EU have done nothing to regulate their Leagues. Hence the need for a football parliament.

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2:30 Looking back on the publicity when she became the first female commentator on Match of the Day

“I didn’t want to be a celebrity, I did not want to be a token. I did not want to be different to any of the men”

6:52 Being a role model

8:18 Her advice to young female sports reporters

10:45 The effect of social media to sports reporters, especially female reports

14:30 Taking on the ‘trolls’ - how, when and why

18:10 How social media has exposed more sexism

21:31 The effect of motherhood on her career

25:45 The pressure to change yourself

28:45 Why cricket appears more accepting to women broadcasters

33.35 The recently appointment of the first female chair of the Football Writers’ Association

35:20 The Women in Football movement

39:25 Subtle sexism v overt sexism in the workplace - which is worse

41:30 The problem of women not having the confidence to apply

42:50 The heroics of Rachel Heyhoe-Flint, athlete, administrator and journalist.

47:30 Women’s Super League: the progress from 200 in the stands to 2,500 inside 10 years

“When Faye White was little, she did not know there was an England team.”

53:30 The next step: Operation Bums-On-Seats

54:10 Finding a market for women’s football in the UK

59:40 The opportunity in the Women’s World Cup this year

“If England were to get to the final, I think the game would explode in this country.”

1:02:34 What is needed in the future? What will show the development of women sports broadcasters/journalists is on the right track

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Outlining Zenit’s multi-lingual strategy. How many languages and why they started in Persian

Why they don’t use agencies and decide to employ their fans

How do you manage 15 fan blogs “It is about building relationships and talking to people”

“The first the multilingual was more opportunistic, now it is about strategy”

Changing the story for different markets

Giving the bloggers some autonomy

How do measure the success of each blogger

‘Issues’ and how to manage with them

The social media trends in different countries

The size of his team

The content strategy in a nutshell

The role of Zenit TV

How highlights are used “The only way to watch the Russian League abroad is google”.

Exporting the Russian League is the “hottest topic” right now.

The rebranding of the League last season

TV - “It is easier to watch the Dutch League than the Russian League but we are No 6 ranked country in the world”

The confidence of having a fine World Cup

Working with VK/Telegram

The strength of VK - “better than Facebook and great engagement”. The weakness of VK - Piracy

Telegram - the usage of it channels

Using Foursquare/Swarm, Yandex (a competitor to Google), OK - big in the provinces and the home of the the Classico in Russia

The tone of voice - talking to fans and clubs, like digging out Chelsea

“Art v Humour”

The small Russian club who have pushed their way into the national media through social

Attacking the issue of racism in Russian Football and Zenit St Petersburg

The source of new ideas

The best teams on social media in Russia

The problems of slow internet reaction

Flares for the Zenit bus for the Fenerbahce game and why it got 22m views

Other successes - the G Drive show. A sponsored show that received excellent engagement.

Taking on the Daily Mail

The emphasis on branded content and how they approach it

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Bringing top talent in Asia to J.League

Why focus on Thailand

How the league helps the clubs sign players. “It’s a bridge between the club and the league”

The impact of the major players coming in Iniesta, Podolski, Torres

The DAZN deal and its strategic role "DAZN is a partner to develop the League together"

The split between free-to-air and DAZN

The digital asset hub/ consolidating assets in the club and opening up.

Learning for the NBA and other leagues over the use of highlights

The importance of the relationship with the clubs

Why the 2011 earthquake was behind the international expansion strategy

Using tours as a tool for international expansion

The most popular European League in Japan

The possible boost of the Olympics and Rugby World Soccer

Using data from the DAZN dealing

The typical J.League experience and demographics. Has it been planned or organic

The women's league being organized differently

The importance of the national team in the growth of the league and part of being the best team in Asia

The initial vision for 100 pro clubs. How they are looking to expand the leagues

Helping J.League clubs win the AFC Champions League

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Cricket, lovely cricket.

England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position.

However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio commentary.

It is a League-Wide scheme developed by the England and Wales Cricket Board but Somerset CCC have been at the forefront. Digital marketing & communications executive Ben Warren runs the service for the club.

Like many county devotees, he is fiercely protective of a game that is overlooked but far from unloved.

With a controversial new franchise-based tournament starting next season and threatening to take attention from the longer-form game, the pressure is on.

But can digital media really help save county cricket?

TOPICS

1:48 Content strategy in a nutshell and how it has evolved

3:50 Live streams of the four-day games - the proposition and the surprising popularity

6:14 The quality of our video product "far away from a TV product"

9:37 500,000 views in 35 days last season and 100,000 for the first three days in a pre-season friendly

13:34 Whether the new digital product is a lifeline for county cricket?

16:01 Early thoughts on monetisation

18:31 "The product is not a level where we would expect a fee"

22:21 Would sponsorship be possible when your product is using BBC commentary teams

24:43 Tapping into the passion of the Indian subcontinent

27:01 Engagement patterns and utilising wifi at the ground

29:35 The different cadence of county cricket. The value in being 'quality background noise'

30:31 Fulfilling the expectations of the crowd for a live experience

31:32 The digital team at Somerset and covering away games

32:19 The in-play clips of boundaries, milestones and wickets. The popularity (around 10m view last year) and the system that creates them.

33:45 Has the new digital content really brought in new spectators

36:01 Don't put paid-for walls around a new product

37:10 What will be the effect of the Hundred?

41:24 Taking lessons from the franchise model in cricket and starting from scratch

44:43 "IPL is the perfect scenario for content"

46:20 The trick of getting fans engaged in new stories

47:50 Who creates great content in county cricket

49:34 Somerset's developments in the upcoming season

LINKS

Ben Warren Twitter | LinkedIn

Somerset CCC Web | Twitter | Instagram | YouTube

Highlights package created from live stream footage.

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3:00 The Rockies content strategy in a nutshell

3.50 The targeting and segmenting

5:00 Coping with that huge number of games

7:10 Turning a ‘chip on the shoulder’ into a positive

8:30 Creating content around that

9.40 Interacting with the fans and, when necessary, standing your ground

10.51 What tells them that fans want their attention

11.16 Buy-in from the top on reacting to fans

13:02 Creating continuity of voice

15:07 How they staff a game

17:07 The advantage of having a dual role – social media and player relations

19:40 The ideas that have worked… and the ones that have failed.

20:52 The KPIs they look to

22:31 Why “be interesting” is not enough as content strategy. It must be attached to a Rockies feel

24:02 The analytics tools he uses

25:10 The relationship between MLB and the clubs

26:25 The legacy of MLB Advanced Media and its digital/ social media innovation

28:44 MLB’s rules changes and the Facebook deal

31:34 Publications strategy, is it worth it?

33:45 The value of very long-form content

37:45 Why still images can be > video

39:45 The move towards monetisation

42: 34 Cultivating creativity

44:16 Does being an ex-pro athlete help his role?

46:37 The content emphasis placed on the home opener

48:12 His favourite MLB content teams

50:01 Looking outside of sport for inspiration

52:13 The difference in tone and voice for college teams vs the pro teams

53.03 Where to take sports digital and sports content

54.15 Will there be an EVP or SVP of content

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How far away is the Premier League from the vision he put forward in his part of the original blueprint

Why he is unhappy to be called the Spiritual Godfather of the Premier League

His original structure

Basing the Premier League on ‘events’ not run-of-the-mill games

The importance of smaller divisions creating interest

Why there had to be free-to-air games

Why the recommendations that made the money were taken and the ones that grew the game were ignored

The relatively modest size of the first Sky deal

The ways Sky have changed the game

The three key drivers for satellite TV

The value of the television spectacular

Have we reached a saturation point?

Why Alex feels big clubs deserve more of the TV revenue

The crucial differences between the German and Premier League

Limiting squad and guaranteeing English squad members

The struggle to appoint a CEO for the Premier League

Is there a Premier League bubble?

His original thoughts on a European Super League

Why “they were wrong then and they are wrong now”

The problems with group stages

Why it is time for a European League

How a new European League might work and the issues surrounding it

The stumbling block of reducing the size of the Premier League

Finding enough room in the schedule

‘FFP has failed and it is never going to work’

The possibility of fans turning against football

LINKS

Alex Fynn on Twitter

Alex’s talk on his European League proposal in London on February 28

Alex Fynn’s books on Amazon

Article: The birth of the Champions League

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How he got started

The logic behind his approach

“You can't run a sports club, just like a business. But you shouldn't run it just like a passion project where there is no sound business acumen to it.”

His experiences at Dundalk and Swansea. Assessing the change in the business model after relegation

If you have chosen a league, how do you choose a club?

Selling the vision to the community and supporters

Is Europe a real pull given the insular nature of the other main US sports?

The MLS system v the European system for youth development

The emphasis on getting the environment right

The advantage of not having to sell to Barcelona at the moment

Moving beyond Moneyball

The comparisons with Man City’s global approach

“We're looking at players that are very young, coming in on mostly free transfers a. and a small enough scale where we can kind of get players, I don't want to say that are under the radar, but a different profiles player than, let's say, a large European club is looking at.”

Why the UK is not the most attractive league for this idea

Why “clubs don’t really try to achieve a sustainable model”

“I think the problem with the way so much of the revenue is skewed towards television, it does not incentivise the club's to innovate when it comes to other revenue streams”

The importance of communicating the philosophy

“A lot of clubs and owners aren't out there in terms of communicating exactly what the philosophy is, in terms of, ‘are we spending money? and ‘what are we spending money on?’

Why he is already looking at his next club

His thoughts on his next target country

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The start of the idea - 15 Go-Pros, streaming Cricket on Ice and getting 110,000 live viewers, getting senior members of TEAM marketing on board, 23m cricket fans in mainland Europe

How cricket became the fast-growing sport in Germany and Germany became the fastest growing country for cricket

The broadcast strategy of the first tournament

The standard of the play and nationalities playing the sport

The 25-year process for a Germany team that was born in Germany

Taking lessons from Kerry Packer’s World Series Cricket in the 1970s

Why the are now 370 cricket teams in Germany

Taking on a T10 format

Competing with football

The business model for the European Cricket League

Getting over the perception of the pristine cricketing environment

Where do Scotland, Wales and Ireland fit in?

The life of a Germany cricket international

What are the future plans for the European Cricket League

What is the definition of success in Year One

* For contacts to Daniel and ECL go to http://bit.ly/MrRCWeston

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Did last year’s prediction around Facebook/Instagram come true

Where is Snapchat stand?

Mario’s #1 trend – Players becoming more entertainment/media-centric

Dugout/OTRO/Players Tribune/Brooklyn Nets ‘Juventus night”

The social media impact from the transfers of Cristiano Ronaldo and Neymar

Mario’s #2 trend – Media departments in middle-ranking clubs start to take on an ‘agency’ role

The demise of the classical sports journalist in club media departments

Mario’s #3 trend – data centralized and used across all departments

The myth of ‘big, bad clubs’ organising a new league out of their own greed.

The future broadcast model and why it could get cheaper

Mario’s #4 trend – greater digital commercialisation and ‘passion’ selling.

Mario’s #5 trend – the importance of change management in digital transformation

(Basically, start working together to get your digital house in order. If you don’t you will be in trouble)

“Digital means there are no silos. It's a constant evolution, constant change and adapting to the world around us.”

Dopamine and the continuing need to prioritise.

“As parents, we need to our children to prioritise and 90 per cent of the news or the updates that our kids get is noise which is not relevant.”

Mario’s #6 trend – Sports organisations becoming more ethical.

The change in journalism – from quality to click bait

Warm and fluffy v commercialism

The demise of Google+ and what might take its place… like Twitter, if it is sold

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3.00 The concept of adopting sacred theory in service design

5.12. The sociological approach and the ‘sullied’ nature of modern football

8.28 Making it practical

11.41 Finding the ‘Grand Narrative’

12.34 The crucial ‘frictionless’ matchday experience

14.35 Making the players’ bus arrival a meaningful moment

17.06 Appealing to the senses

18.40 The call-up box

21.20 Rolling out the fanzone to the clubs.

23.12 How do you prove success?

25.01 The concept of a winning team, can its importance be minimised?

25.45 Understanding why Gen Z and Millennials gather in crowds.

27.20 Can or should this be commercialised?

29.45 Do you get push back from fans because they feel this is ‘their’ role?

33.34 The cost breakdown

35.30 How to work out financial success

37.50 The lessons for major clubs looking to develop a fanbase overseas

47.13 How stories are celebrated through rituals

50.40 The applicability to clubs

53.20 Ownership of culture and whether it can be transferred

55.23 Application to mass participation level

55.52 The possibility of having to deconstruct a story

57.34 The future for this model

1.01.15 The uniqueness of this approach

1.04.35 The problems of a lone approach

1.06.00 ‘Hard data only backs up your emotional decision’

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Where tennis ranks in the country and its immediate target.

Breaking out of the ‘blazer mentality’ that has hampered South African sport. Why Glover, in his 40s, was a different appointment

His two immediate targets.

Linking early partnerships to participation and grassroots. Ignoring calls to bring over big players for tournaments.

Appealing to the female market. Partnering BNP Paribas with a mentorship targeting to towards black coaches.

Knocking down the perception of tennis in South Africa being “white and elitist”.

The effect of the success of Kevin Anderson and his 'difficult relationship' with the Federation.

Why South African have three men in the top 100 and yet the women’s No1 barely breaks the top 300

The balancing act of being a CEO for a governing body of a national sport

Eating an elephant one spoon at a time.

Spoon 1, Spoon 2, Spoon 3.

The concept of beach tennis and its use in appealing to the young.

The organisation and resources at Tennis South Africa.

Their use of social media and why they are underperforming.

Their digital transformation and CRM solution.

Setting up a national tennis centre for elite players.

The tipping point in five or six years when South African tennis youngsters will start popping up.

The unselfishness of focusing on the “root but not the fruit”.

His frustrations being on the periphery in an agency and the influence he can exert on tennis.

His learnings from being Commercial Director for South African cricket especially the power of perception.

Davis Cup and its strategic importance. Exploiting the new format of the competition.

The gap that will be left when the leading men retire in the next few years.

Tennis as an instrument for social change in South Africa.

The tipping point of creating a champion from the black population in South Africa.

LINKS

Richard Glover on LinkedIN

Tennis South Africa: website, Twitter

Kevin Anderson

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Football Fan Channels have made a huge leap forward over the last few years. The likes of Arsenal Fan TV and United Stand have started to become essential viewing whether you supporter the club involved or not.

Now, the movement is evolving. Or, more specifically, organising, professionalising and monetising. We are seeing better videos by better presenters on a wider variety of platforms.

They have even moved to our television screens.

Ultimate Football Fan are at the vanguard of this development. I spoke to Managing Partner, Brett Lotriet Best and Rob Walk, from parent company DIG, about this maturing area of content.

TOPICS

1:47 What is UFF and how did it start?

3:02 The 14 clubs involved right now.

3:30 The place where UFF started to targeting and why they changed. The move towards professionalisation

4:30 The origins of Arsenal Fan TV, now AFTV

5:46 The relationship between UFF and DIG

7:06 The need for fans’ content against a world of punditry. The problem of authenticity

8:58 Distribution channels for UFF. The shows they produce. The major strategic partnership with Amazon

10:45 The need for a different narrative. ‘Rant TV’ is not the future

12:10 How much the lead the presenters and how they are led

13:25 How Robbie at AFTV changed his story

14:56 The distribution on Tencent and in Africa

15:51 The strategy of going from YouTube to a fully-fledged TV show on Channel 4

16:56 The tricky question of monetisation. What about the accusations of ‘selling out’

18:40 Demographics. “The YouTube audience is 97% male, when our first Channel 4 show went out the audience was over 60% female.”

19:10 Their approach to commercial deals and the potential fro backlash

21:30 Who is full-time in the Fan Channels?

22:20 Coping with the personal abuse and managing their profiles

24:07 How they get 50-55 million views per month with AFTV being around 27m

25:20 The geographic spread - why there is a big African influence

26:24 Why the sent reporters to the World Cup

27:35 Why they are “avoiding having rights” as their empire was built without it

28:05 The importance of collaborations to helping new people cut through

29:50 The criteria for choosing their influencers

31:01 Influencers: the personality cults vs the storytelling for the club

32:26 The overseas ambitions - USA etc – other Leagues and other sports

34:20 Are all these channels viable? Is a contraction necessary at any stage?

37:01 The way UFF are approaching their messaging and content on different platform

40:25 Are they in profitability? Why brand deals > advertising for these channels. Having the right relationship with the brands

43:13 How the audiences are so different on different platforms?

44:06 Specifics on the Amazon Fire deal

44:51 Going very long-form. The prospect documentaries on Netflix or Amazon Prime

45:40 What have the taken off the table? The infighting between the influencers and being “the adults in the room”

46:45 The production of their vlogs, the influence of UFF

47:25 Being forced to change the name from Arsenal Fan TV to AFTV

50:20 The relationship between the clubs and the fan channels

LINKS

Rob Walk on LinkedIN

Brett Lotriet Best on LinkedIN

UFF

AFTV

UnitedStand

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2:00 Whether journalism and commentary was the plan for his post playing career

4:01 Developing the key skill of spotting stories and angles

5:07 The process of writing his book

6.20 The discipline he required to write it

7.42 The problem of trusting your memory when writing a biography

9:35 His only booking and his it happened

10:42 Transitioning from player to journalist. The moment he was able to separate the two

13:15 How social media has reframed the way journalists articulate their opinions

15.20 Why he wished he had have had ‘the edge’ of Mark Hughes as a player

16:45 The importance of controlling your emotions both as a sports journalist and on the pitch

18:20 How he manage to move into co-commentary when at first his response was “they don’t want to listen to my whining Brummie drawl”

21:20 How he’ll prepare for a game

22:30 The US model for access. Getting behind the information like in the US and how the Man C documentary might changes

24: 20 The ways Sky Sports have changed in the way they broadcast a game - stats, 3D, 4K

25:32 Is it needless to ‘reinvent the wheel’ in football coverage

26:25 Has he been ever being asked to changing his accent. Lifting his voice and injecting urgency

“The right words in the right tone. You want to reflect them moment the right way”

28.20 What you learn from listening back to yourself

29:01 How his pairing Martin Tyler developed

29:58 The need of a good personal relationship to make a commentary team work

30:53 The addition of FIFA to his career

“It has given me a bit of kudos among 10-15 year-olds, people who have never seen me as a player”

31:20 Fans taking FIFA too seriously

32:40 The process of recording it each year

34:23 The prevalence of English. Being the voice of the Premier League of Fifa in the US and beyond

36: 10 Opening him up to a new audience and Fifa being a window to soccer for young soccer fans

37:34 On whether his career would be possible now for an ex-footballer.

“You always have someone snapping at your heels”

39:51 How the reporting has created an entirely different environment for a player

41:24 How Arsenal’s old drinking culture would have been reported today

42:45 Being in the ‘Tuesday Club’

43:49 His media ambitions

45:00 The reinventions of footballer and waiting for the tap on the shoulder

46:33 The honesty of the book

ALAN SMITH LINKS

Alan Smith on Twitter

Heads up on Amazon

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4:27 The way Asians have been patronised by European football. The two stereotypes that persist – hysterical idol-worshiper or shirt-buyer

7:00 The effect of tours on the fandom of those clubs

11:00 Whether different leagues and clubs appeal to different Asian countries

13:01 Why it is so hard to compete with Premier League

13:52 Why the visceral product makes it so different

15.10 Players v clubs – what is more attractive to Asian fans

15:51 Why the Premier League club affiliation is so strong in Asia fans won’t move when major players move clubs like Ronaldo to Juventus

17:58 Using Skype as a broadcast tool

20:37 How John specifically uses journalists as pundits

22:45 The importance of emails from Asian fans

25:10 The angles he uses and does not use for Asian fans

27:49 Which clubs are working hardest to entice Asian fans

30:22 Is China still the hardest market to crack for any sports team?

“I am still not convinced anyone is winning”

33:05 The Indian market for football. Has it made a major shift?

35.56 Where Asian football outperforms the European game.

36.45 “Indonesian fans supporting their local league is so much bigger than their passion for Europe clubs”

37:45 Is it important for Asian players to make it in Europe?

39:40 The Premier League fan parties run for Asian fans. Do they work?

41:14 The approach of the Bundesliga and La Liga to Asia in comparison to the Premier League

43:20 The Premier League TV rights renegotiation suggests overseas revenue are more important to clubs – is this good for Asia?

45:18 The benefit of staging a competitive Premier League (39th) game in Asia in the future

47:04 John’s advice to the Premier League to grow as Asian audience

JOHN DYKES

Twitter

The John Dykes Show on Fox Sports Asia

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3.30 Misha’s reasons for criticising the state of branded content and entertainment

“Most of the companies I see in the space lack ambition and imagination… they fail to elevate themselves and tell a story”

“There is a sense that if you win the impressions game you’ll win hearts and minds. That is just not the case.”

6.20 The definitions of branded content

7.45 Why brands end up producing similar type of content

9.05 Why the Nike advert at the World Cup 98 broke the mould before the term “branded content” existed

12.10 The elements that have to be present in order for content to succeed

12.30 The thorny issue of bravery for sports teams

14.38 Which right-holders are ‘doing in right’

“People expect a different level of access. They want something raw and real. They want to feel the heartbeat of the club”

18.02 Is this so important that it could affect a sport’s future?

19.15 Why all rights-holder are now targeting an “always-on” story

21.15 Where rights-holder need to put their energy and resources

24.05 The trend of setting up rights-holders as media owners and how that transition can be made

25.30 The importance of globalization. How do make someone connected to your club so the difference is not a factor?

27.54 Why VR and AR could be a ‘game-changer for advertisers’

30.25 The platforms – what is working, what is important

34.25 “What happens when you can’t really buy an audience anymore?” The change of the OTT platforms like DAZN and Amazon etc

37.30 Lessons in branded content from the World Cup this summer

40.34 The threat of YouTube channels to mainstream media platforms

42.20 The fascinating success story of Red Bull. The importance of a clear vision

45.00 Why the Red Bull model has not been replicated

48.12 The impending problem of making content for Gen Z

51.30 Misha’s key piece of advice for sports rights-holders – positively exploit your unique position and make the experience great at every touchpoint

53.45 Is winning still the most important quality for a sports team?

MISHA SHER LINKS

LinkedIN

Twitter

Article: Why sport is ‘asleep at the wheel’

Mediacom

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2.20 What makes a good sports event

4.30 The re-invention of darts. How did that happen?

6.20 His battle with the BDO darts ‘blazers’

8.16 Building the personality of players. What if he had social media back in the day?

11.20 His history of investing in content

Telling Mark McCormack that "You rent your company but I own mine"

“Content has always been key but ownership is the biggest thing”

“I like the Ryder Cup but I could not buy it”

1515 Why fun > money

17.56 Leyton Orient: "My heart and my wallet merged and then, all of a sudden, I owned the club"

18.30 IFLTV and the YouTube channels disrupting the boxing media

20.07 Why you can not have too much publicity.

Feeding the baby monster with social media

22.05 The criteria for choosing the next sport. The "how is it going for you dear?" test

25.21 The sports Matchroom are monitoring at the moment

27.18 Why they have not moved into esports when they have been talking about it for two years

29.30 Why he has not created an OTT app to out out their own content, like DAZN and ElevenSports

31.23 The advantage of motivation. The natural excitement of making changes and mentally 'beating up' people.

34.55 The DAZN deal meeting and the demands of the millennial customer

38.02 What would he do if he was in charge of sports TV companies now

40.13 The lack of loyalty in the millennial market

41.13 Where he looks for trends

45.02 Summing up the attraction of darts

45.32 Is he an outsider?

48.23 "Legacy is overrated". Why he won't sell Matchroom Sport in his lifetime... but his son Eddie has a different approach

Links

Barry Hearn on Twitter

Matchroom Sport: website, Twitter

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2.45 The job at Hashtag United

5.10 The role as Operations Director and what it involves

6.18 The launch video promised "the Premier in 10 years" but there is a more realistic target of creating a "sustainable football club"

8.10 The importance of the matchday experience

8.45 Going from a YouTube team to a competitive team with FA rules that must be adhere to

9.45 How the content strategy is going to change as they play competitive football.

11.10 Telling the story in real time and dealing with embargoes

12.45 Getting the matchday experience right

14.50 Building a sustainable football club and what that means

16.10 The reactions of the teams they will be playing. Ruffling feathers in non-League

18.45 The reaction of fans online

21.20 Adapting to a different standard of football

23.01 Balancing the familiar faces with the need to get in competitive players

23.50 The legacy of Soccer AM. "Some of us struggled for a few years afterwards because they could not find a job that held a candle to it"

26.39 The sketches being a forerunner of modern YouTube

27.34 The importance of the execs leaving the creators alone - Soccer AM, Copa90, FullTimeDevils

29.42 How Neil's career moved with the industry - TV through blue-riband short form to brand building

31.25 The big screen prejudice again small screen in the early days of digital

33.03 Getting the skills that have served Neil ever since. Wearing so many hats

33.42 Does the prejudice still exist? Roles are hybrid now.

35.17 The experiment of Channel Bee, a project with Tim Lovejoy and Simon Fuller

37.23 Launching Copa90

38.12 Launching FullTimeDevils the Manchester United fans' channel on YouTube. The staffing and content strategy.

41.20 Breaking out from the geographical ties of football fandom

43.01 Why Hashtag United's audience is still predominantly from the UK

44.14 Why ArsenalFanTV is more successful than all the other YouTube fan channels

48.20 How should fan channels evolve?

51.34 The fanzine, fan blog and fan TV link. It is the medium not the message that has changed.

53.20 Changing the paradigm between club channels and fan channels

55.02 What is good content?

57.12 How can young people get into TV/content creation

58.21 How Neil got in via answering phones

1.01.12 His favorite content creators at the moment?

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2.00 The excitement of covering England in a World Cup

3.15 The change of press/team relations in the England camp. The all-time low in 2014. The significance of the darts tournaments

4.45 The media confidence of Gareth Southgate

6.15 Following the NFL's example over access

7.40 The two early tests: the Danny Rose depression story and the team-sheet vs Panama

9.50 How the media access works at the World Cup

11.30 The wider issue of media ‘supporting the team’ or writing a negative story

12.52 Spanish, Argentinean and Belgian media over the same issue

13.38 How social media is a 'media in its own right' at this World Cup. The visibility of social media v the abuse meted out

15.15 How his approach to replying on social media changed over the years

17.15 The Raheem Sterling issue and were certain papers ‘targeting' him

17.55 How digital newspapers have increased a journalist’s workload 3x or 4x

19.20 The change to tweeting teasers rather than giving the story away

19.51 The skillsets of a journalist in the modern era

21.23 Why he embraced Twitter early

22.45 Why charm is the most important skill in a journalist’s toolbox

25.11 The fundamental importance of the right to reply

26.34 "My name is John Cross and I am a scuffler"

28.24 The definitions of Scuffler and Duke… and Grand Duke

29.35 Can a sports new reporter become a columnist?

31.20 The current state of story-getting

32.04 The concept of a reporter just monitoring the social media feeds

33.31 The process of writing a sports book and fulfilling a life-long ambition

37.02 Why newspapers are NOT dying

38.50 Paid-for newspapers v Free newspapers

39.57 The problems retaining the special treatment for newspapers. How the Spanish media and the English media had different approaches to the Champions League final

42.35 Why newspapers still set the agenda

44.10 Is journalism a trade or a skill?

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3.30 The importance of England having a good tournament. The audience figures prove the depth of feeling for international football.

5.10 The effect of social media on his coverage. Does it affect the output?

7.01 How has TV coped with the introduction of VAR

8.22 His preparation for games

9.25 The presenter’s job is to present "what is important and to leave out what is not"

10.19 Managing the analysis at half-time. Editorial relevance v getting everyone involved v time constraints

12.04 Creating depth in analysis on TV vs radio

13.45 “It’s simply air miles” - the difference between presenting on TV and radio

15.45 Mark’s career path. “I aimed to go into radio and then see what happens”

16.54 How he worked his way up through local radio

18.30 His advice for wannabe young broadcasters… and who should NOT try it.

20.10 The new, ‘unofficial’ route to broadcasting v the traditional route

23.10 The need for official training and scrutiny

25.00 His thoughts on fans’ YouTube channel and especially the future of ArsenalFanTV

28.40 Why he did not become a commentator. Presenting the iconic Sports Report on BBC radio for 16 years

31.25 His commentating and presenting heroes growing up

32.15 Who young presenters should follow now. The female presenters at the World Cup. Why Jacqui Oatley “took the bullet” for women in football presenting

33.45 The loss of security of tenure in television. Why presenting gives you more opportunity as a freelancer

36.04 The changes ahead in television sport – the ‘FANG’ group, the changes in the distribution rights in EPL

38.12 The importance of keeping your enthusiasm for sport

39.55 Will this World Cup be the highlight of his career?

41.01 The effect on people back home when you have been in the living room for a month

42.35 His ‘wants’ from the World Cup

LINKS

Mark Pougatch on Twitter

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It's sod's law. You produce an in-depth podcast on TV rights and then someone drops a digital bombshell a week later

When I spoke to former head of BBC Sports Rights David Murray about the current market for the Sport: Digital and Social podcast, little did I know that the Premier League were just about to announce that Amazon had made their much-anticipated move into football.

Then there was more on BT, Sky and the departure of the Premier League's executive chairman Richard Scudamore.

It was worth a revisit so here's an updated podcast specifically on Premier League rights deal 2019-2022.

Topics

3.00 The winners and losers

• Sky - more game, less money, reaffirming their grip
• BT - different packages, cost-per-game, pick
• Amazon - the strategic importance of their two packages, importance for advertisers
• Premier League - a correction not a trend

7.00 The cliffhanger at the end of this round of EPL rounds

7.30 Richard Scudamore's departure and its effects

8.15 Gavin Patterson's departure at BT Sport

9.00 What could open the door for the FANG groups

9.45 The change in the distribution of international rights. "It's inevitable the big clubs are going to get bigger"

12.15 Has this has been a scare story given the relatively small-scale change in distribution (at the moment)

14.20 Why David would not have given up these rights

15.10 Sky's focus on an increasingly "small basket of sports"

18.15 Moving to a 'big moment' strategy

19.40 Amazon Prime - how the Premier League fits into their overall strategy?

22.15 How that strategy might influence their presentation 

24.15 Why Amazon's entry should worry other OTT players like DAZN and Eleven. 

26.00 Is this a pivotal set of the Premier League rights and will change the competition's foreseeable future?  

LINKS

David Murray on LinkedIN

Fozmuz.com

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3.01 Should this event have happened sooner? And why it did not.

5.12 The beachhead that the NFL and NBA have built up in Europe

5.56 The popularity of the live, late-night MLB games he presented on Channel 5 in the UK until 2008

7.25 The huge blow of baseball not being accepted into the Olympics after Team GB would have finally qualified as hosts in 2012

8.46 The history of baseball in the UK and Europe

13.37 How MLB has internationalised in the past. And where there are other European hotbeds

15.04 The challenges to MLB in the US - slow play and the age of the fanbase

18.10 The continuing cultural importance of baseball in the US

20.01 Why MLB is still a financial success but the potential for problems ahead

20.30 The dangers of marketing the game the wrong way. “Come for a drink and the game is going on”. Why Europe is an important landing spot

22.30 MLBAM’s early adoption of digital and social media against the background of an ageing fanbase

24.36 The value of the "stumble-upon" audience

25.45 How baseball in the UK just missed the social media boom

26.45 The issue of speeding up the game and whether it is needed. What is being tried at the moment

28.23 The chance of a short-form of baseball

31.01 Why comparisons between baseball and cricket are problematic

32.05 What is the definition of success for these two games in England

33.27 Facebook’s deal for Thursday afternoon Major League Baseball and the controversy surrounding it

35.08 The difficult second year of MLB in England. The success of the Hyde Park event and why “they have a shot at it”

36.01 Can baseball become a truly international sport?

37.21 The advantages of watching baseball live over NFL. The problems of being a complicated sport

39.20 The real dangers to baseball as opposed to the fallacies. The importance of personalities.

41.21 Pitching baseball to UK fans

JOSH CHETWYND LINKS

Josh Chetwynd on Wikipedia, Twitter, LinkedIn

Josh Chetwynd's book on Amazon

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0-3:45 Intros

3.45 The broad changes seen during his role as BBC’s Head of Rights 1999-2014. The changing competition for Sky: ITV Digital, Setanta, BT, Eurosport

6.10 Why convergence is only just happening now

7.10 Issues over legal definitions that initially hampered the rights process

8.10 The history of the Premier League rights. Has it always been up, up and up?

11.16 The factor that links all the major price rises

13.12 When Sky overpaid by a lot

16.07 The reasons why David thinks it is too early for the FANG companies (Facebook, Amazon, Netflix, Google)

19.27 Facebook and the economics of the TV model

20.32 The chances of a Premier League OTT platform

21.14 The new OTT players (DAZN and ElevenSports) are how they developing

22.23 Is the money paid for the sports rights > great than the interest

24.30 The importance of the younger male audience

26.10 Measuring different ages within the young groups and the potential for viewing figures “falling off a cliff”

28.50 Why the bubble is not going to burst (Hint: It is because there is no bubble)

30.51 Lessons from the ECB’s TV deals in the last decade or so. The 10-year-old daughter test

39.15 Lessons from the Big Bash

41.14 The new Cricket Australia deal and what we learnt from it

43.25 Why did Amazon went for tennis

45.08 Comparing TV figures with online figures

47.31 The growing appeal of eSports

49.42 The NFL's approach to broadcast rights

52.01 The blueprint for approaching a new sports rights deal
What the Premier League might have done differently

LINKS

David Murray on LinkedIN

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1:45 The basics of the League – timespan, number of teams, launch details

2:50 Why start the Canadian Premier League now? GDP, participation rates, MLS clubs. Completing the pyramid for Canada

4.45 The comparisons with and lessons from MLS. Competing with the CFL.

6:15 How the Government’s recent immigration policy is working for the CPL

6:44 The lessons Paul from Toronto FC and why digital/social was crucial

8.35 The importance of supporters groups ‘poking’ local politicians. The Mississauger story

11.35 The needs: money, infrastructure. And the unique Canadian challenges

13:20 The criteria that successful bids will need

14.37 Promotion/relegation in North America soccer!

16:22 The level of media interest and content strategy

18:03 TV deals – the hybrid the CPL will need

19:28 Helping the new CPL with content creation.

20:17 How YouTube opened up the soccer globe. Why Toronto has had access to more live football and any city in Europe

22:01 The importance of the FIFA game - "a great Canadian export”

22:31 Their approach to eSports

23:09 The potential boost of the World Cup coming to North America in 2026. Why it is easier for Canada to qualify now

25.52 Having a quota of young Canadian players in each squad

26.41 Starting a women’s league

27:51 Compressing the season for the weather, travel issues and having mosquitos “as big as your head”

30:27 His biggest worry about the CPL

31:24 Paul’s personal legacy for starting Canadian sports franchises

LINKS

CPL website

CPL on Twitter

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1.55 How he got into sports journalism and his rise to the times

3.12 Whether those tactics would still work today 

4.02 How important are the skills of writing

6.04 Writing v video v contacts  

8.13 The effect social media has had on his job. Which platform works best for him

10.25 The effects on the style of writing 

12.15 His attitude to haters

14:43 His tactics for replying to haters or ‘disagreers’

15:34 The training has had on social media 

17:20 Why journalists are bylines not brands

19.34 Naming your Twitter feed and digital contact

21.31 Clubs becoming media outlets and avoiding the “us v them” in press conferences  

23.45 When player and teams need a favour from the journalists 

26.34 The YouTube fan channels – their sweet spot and their one problem

29. 23 Where club channels fit in

32.03 Is the explosion of content good for mainstream sports journalism?

34.36 Having a ‘Trump bump’ in sport?  Paying for quality

37.10 The tonal balance – Piers Morgan, the Gettysburg address and War and Peace 

38.39 Why are there no sports dailies in the UK. ‘If it is not a Golden Age, it is an unrivalled time’

40.39 The adaption of the newspaper’s business models. The EPL deal and the obsession with

42.33 Advice for young sports journalists

44.51 The pull of sports journalists through social media. Did the Times ‘sign’ Henry Winter because of his social media following  

LINKS

Henry Winter on Twitter

Henry Winter's writing at the Times

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2:42 Starting on social media. The reason behind his YouTube channel
4:03 Moving on the narrative and starting 'serious' interviewing
5:32 "YouTube is the new TV"  
6:01 Filming methods and the issue of intimacy  
7.11 Interest in self-improvement and podcasts  
8.10 The life-plan after football
10.00 Leveraging sports mentality in business
11.01 His podcast playlist
15.10 His overall content strategy  
17:35 Why his energy drink business failed
18.41 The import/export company in Benin and the problems in Nigeria market
19.41 Other business in Africa
22.00 Developing his foundation in England
21:23 Dealing with the 'distraction' 
23:20 The content strategy for his foundation
24:07 Coping with negativity as footballer on social media
25.18 Why the sentiment is so bad
26:04 Improving the level of debate
27:41 How footballing success can affect his business
29 31 Showing the strength of his relationship  
32:01 Success v happiness

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2.23 Launching a new sporting concept. Why one franchise nearly got called Team McTeamFace

3.41 Arena Football v NFL

5.29 Playing two games in a day to tailor the League to esports and traditional TV broadcasters. 

6.35 Avoiding going head-to-head with NFL and College football  

7.40 How the fan control actually works. The crypto-asset that is being created

10.42 The coaches role in a fan-controlled football league

12.45 The funding model

14.10 How the league is distributed 

15.41 Being the real-life Madden game

16.50 The problems of having both team controlled by fans

19.09 How fans decide who they should follow when the teams are not linked to geography

21.05 Playing in a TV studio - the challenges 

24.31 The target audience 

26.03 How this sport has moved towards esport. 

26.34 Expanding the fan-controlled element beyond American football 

27.52 The open-source nature of the league including player data

29.19 Countering the "novelty" factor. Why they love the critics

30.48 Other forms of funding beyond crypto currency. Why ticketing will not be so important

32.40 The silence from the NFL and CFL so far. 

34.40 The technical challenge so far. That lead to a League in a box

35.58 The buy-in from the players

38.04 making the League attractive to players

38.37 The one, three and five year-plan 

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0.00 Intro

1.49 Latimore introduces himself

2.45 Why boxing is so far down the list in his introduction

5.44 Latimore’s backstory – self-destructive behaviour, alcohol-abuse

8.02 Growing up in the projects in Pittsburgh and then positive peer-pressure

12.56 How he reached elite amateur level despite the hurdles

19.53 Fitting in the military service and the majors in physics and maths.

26.29 Having the self-confidence to start writing about self-help

29.19 The philosophy behind “Not caring about what people think of you is a super power”

34.18 Managing the ego when you are knocked out in the first round

41.24 Struggling to recover when you have written a self-help book on confidence

46.45 Trying to leverage his self-help, social media audience into his boxing business

49.45 Boxing’s struggles on social media as compared to WWE and UFC. Anthony Joshua’s success on social.

53.34 Working to develop small hall fighters on social media and sell tickets

55.54 The fight between YouTubers KSI v Joe Weller selling out one of the 2012 Olympic boxing venue

58.10 Growing his self-help brand out of the struggles he faces in boxing career

1.02.02 Where he can take his boxing career

1.08.45 Monetising his content. The economics of his books

1.11.41 His definition of success

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Colin Kelly is Director of Digital at a soccer team who are yet to play a game.

LAFC will kick-off their first MLS season in March 2018. But, unlike most of the recent expansion franchises, they are an entirely new club.

For the content team this one huge blank sheet of paper, when I spoke to Colin, he had barely met the playing staff.

So, how do you create a fresh and engaging soccer tale in Tinseltown, the storytelling capital of the world? On the sporting front, two NFL teams have arrived in LA in recent years and one biggest names in US soccer is right on their doorstep

Still, LAFC have a star-studded ownership group, a nationally known-coach, a soccer-lovers stadium on the way and soaring ambition

But will they fly in the City of Angels?

TOPICS

0.45 Introduction

1.50 Colin’s describes his job

2.01 Not having a team to tell a story about. Finding a club philosophy.

2.30 “The story who are trying to tell is the city of Los Angeles. The city has become the hero”

3.43 Whether the story has come from the fans or the front office

4.33 What the fans want from their club? "They want openness, an authentic football experience in LA, a quality team"

5.01 The ready-made rivalry with LA Galaxy

6.44 How LAFC are trying to tell a different story to LA Galaxy on social media? "We decided we’d be true to the sport and true to the city. Those are our guardrails."

8.10 Building up the teams

8.29 The ownership of the incredible ownership group.

9.25 Not using Will Ferrell too much

9.45 Carlos Vela and the Hispanic market

10.41 Coach Bob Bradley and how he introduced himself to LAFC

11.21 Getting out into the community in LA

14.11  The construction of LA’s new stadium and “The Keyhole” allowing a view of downtown

15.36 The English nature of the stadium

16.27 Creating content around stadium. A sweet and safe spot. For live webcams click here

17.28 The content plan for the home opener

18.42 The unique opportunity of starting a football club

19.15  Learning lessons from newer clubs Atlanta, Orlando, NYCFC etc

20.07 “I am not worried about our total number of followers. We are much more interested in engagement metric and I have buy-in from management in that.”

20.51 The development of supporter groups. The 19-year-old who started a group that is now the biggest LAFC possess

22.14 The early events that the club have created for supporters’ groups

23.06 Choosing the colours and the badge. The fans involvement

23.56 The story of wings in the badge

24.12 NFL returning to LA and the crowded market. "There has not been a new open-air stadium in downtown LA since 1963"

25.21 Why fans are easier to engage directly than the local media. "We have found that blogger and YouTubers fill the gaps"

27.17 The importance of the YouTube TV deal. “Strategically it looks well down the road and suits the demographics of cord-cutters"

27.59 How the deal works

28.28 Just passing 20,000 deposits for season tickets. “I imagine we are tracking well ahead of other MLS markets”

29.19 Plans to develop after year one. “17 home games is not enough to make a difference in their lives. Whether it is music, food art or fashion, we would like to be more than a soccer club and be part of the LA community”

30.05 The pressure to produce quality. "Content has to be good here in LA, people are watching very closely"

30.42 Growing the content department

31.23 Why LA are deliberately targeting Instagram

32.03 On the relief of final kicking off

32.56 Defining success for the club and the digital department in 2018. “We are not looking to win an award we are just looking to create meaningful content for our fans”

LINKS

Website

Twitter 

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When a footballer hangs up their boots, the news reports often read like obituaries. 

However, it is only one part of their professional career that has passed away. And, like any personal upheaval, the full ramifications are rarely felt until a good few months have passed.

Kevin Doyle was forced to retire from football in September 2017 at the age of 34 after suffering complications over concussions. An intelligent, hard-working striker, his 16-year career including successful spells at Reading, Wolves and, in the US, where our paths crossed at the Colorado Rapids. Doyle also won 63 caps for Ireland, scoring 14, with the highlight being his involvement in Euro 2012.

Doyle’s decision to call time drew tributes laced a tinge of sadness, given the enforced nature of his retirement. But, a few months on, how is he feeling? How is he reassessing his life and career? Where is he going next? And how does it feel to be a former footballer?

TOPICS DISCUSSED: 

0.00 Introductions

2.45 The story of Kevin’s retirement. 
“I found it hard, it was only advice... I was not an injury that stopped me running... The hardest part was the sudden nature”

5.12 Pushing against the macho culture of football
“I would have preferred to be told, 'no you are not on the pitch'... It took me four or five weeks to figure out what I was doing and take the advice... I was told that the next concussion won’t go away”

7.40 The statement that opened up a debate – deliberate or not?
“It was not the one concussion against LA, it had built up... Some of the earlier ones were concussions I just did not realise it at the time... You have to be truthful to yourself, the doctors can’t look inside your head”

11.10 The dementia issue and Alan Shearer’s documentary
“I laughed when I heard they were stopping headers in the US boys’ soccer”

12.57 What has he learnt about retiring from football
“Now all of a sudden I can’t function without diaries... I find it frustrating when people ask you what I am doing”

15.40 How much planning had been done ahead of time
“You are stupid if you are not planning from day one... I planned all long for this, but I had not planned for the day-to-day”

17.04 Taking opportunities to do different things
“I never thought I see players back in pre-season and feel I like to join in”

18.19 The problems that happen to athletes when they retire
“You try not to be stupidly spending. I hope I not been flash with my money, I don’t think I have... I was planning retirement when I was playing in the League of Ireland”

20.28 The loss of identity
“I never felt proud to say but yes I was proud to be a pro soccer player... No club is invested in your future now... I need something to have a reason, a reason to get up in the morning”

22.40 Learning the ropes of running a stud farm

24.25 Who has been contacting him since retirement
“I have had a couple of players contact me about the MLS... There was a lot of interest in the concussion issue. I have turned down as much as can”

25.50 Reaping the rewards of maintaining a positive reputation
“I have not been ringing people for favours, but I feel I could... I feel a connection with any club I played with for more than a year”

27.41 Is there a desire to paying your dues?

29.10 Getting your coaching badges and going back to the books
“I don’t know if I want to stay in football... Sometimes I think who wants to be a coach but who wants to move their family that much?”

30.21 The competitive nature of carving a career in television
“You don’t realise who much work you need to put in to talk for 10 minutes... It is not something that comes naturally, you have to work at it”

31.55 Criticising/analysing friends who are still playing
“That is something I would not like... As I get further away from the game, it will become easier”

32.55 Self-promotion, social media
“It was great for putting out my statement... I find it hard to use Twitter because people don’t get my humour”

34.20 Do you still like football?
“I would say that I am going to work, they would laugh at me... You can escape it a little bit more in the US...vIf I had finished in England it would be a bigger withdrawal symptom. I was weaned off. It has made for an easier transition”

37.01 Pushing against the temptation to cling on
“You trick yourself and you have to trick yourself... I am glad it came to an end at a good standard in front of loads of fans”

38.37 Looking back on his career
“No one from where I came from ever played for Ireland or went to the US... I am proud that I beat the odds and proved people wrong”

OTHER LINKS

Kevin Doyle on Twitter

News of Kevin Doyle's retirement 

FUN TIMES IN DENVER

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We are getting ready to rumble.

Anthony Joshua is fighting Joseph Parker at the Millennium Stadium, Cardiff on March 31 with three of the four heavyweight title belts on the line.

On this edition of Sport: Digital and Social, I speak to Parker’s promoter David Higgins about how he managed to engineer a lucrative unification bout for his fighter when the chances seemed remote. Also how technology helped and hindered in that process, the counterintuitive nature of boxing PR, how and when the ‘trainwreck’ a press conference, his plans to unnerve Joshua, how the fight will secure Parker’s future and how David Higgins got into the boxing business.

Topics:                                                         

1.35 David Higgins introduces himself

2.00 Parker’s background and the “dream on a whiteboard”

2.55 Why TeamParker have not “won the Lotto”

3.11 The timeline for Parker in the next few weeks

3.30 The unusual move of having a press conference calling for a fight

5.01 Fact-based v Trash talk in boxing PR

5.44 The "who’s dropped Joshua?" quiz

7.24 The three specific aims of the press conference

8.18 The perception problems from a poor Facebook presentation

Eddie Hearn's reaction

The Sun's coverage

11.02 The problems of putting a bounty for footage of anyone knocking down Parker

12.55 Deliberately “trainwrecking” a press conference to build a fight and make a contract stick

Video of David Higgins trainwrecking the press conference

16.15 The differing reactions from the English and the New Zealand media in relation to the tactic

17.26 The YouTube channels covering boxing who are scooping old-style new outlets and making a business

19.35 Predicting the rise of “renegade, guerrilla” outlets

20.56 Why boxing PR is counterintuitive - “you are belligerent, when they apologise”

21.00 The only boxer who verbally attacked Anthony Joshua at a pre-fight press conference

23.56 Crossing the line between stunts and publicity

27.04 Being criticised for tactics that have proved successful

27.34 How he got into boxing promoting. How he nearly went bankrupt once or twice. The “When We Were Kings” moment

31.14 How he set up New Zealand’s biggest pay-per-view event

32.34 Having only two fighters – both world champions – in their stable

35.13 Why they thought they had lost $1m and gone bankrupt until just before the event a record-breaking pay per view

35.52 Why boxing makes pay-per-view work and football cannot

39.21 The social good of boxing

41.12 Looking after Joseph Parker following his career.  The patronising question of a boxer's future

43.35 Hughie Fury v Parker – the story of the first world heavyweight title fight to be streamed live on YouTube

45.30 Managing Joseph Parker’s social media channels

46.10 The future for Parker if he beats Joshua

Other links

Duco Events

Joseph Parker

David Higgins

David Higgins interview on Behind the Gloves 

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Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own.

You are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense.

Luca Massaro took the plunge five years ago when he set up WePlay in London. In this podcast, we talk about how he assessed the market before launched, the character lessons he learnt, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017.

Small side I have set up an Instagram account for the podcast - SportDigitalandSocial. Feel free to chat to me there.

iTunes link

Luca and I discuss:

1.30 Luca’s background and how WePlay started

3.20 Becoming Sports Digital Agency of the Year in 2017

6.25 What character do you need to run an agency?

8.21 What agencies don’t have… and what you need?

9.20 How to pitch for business

11.20 Opening up the conversation

12.50 How the demands of clients have changed

15.50 Finding a product in what you can measure

17.56 Building out the team in response to demand

19.55 The mix of permanent and freelance staff

21.50 WePlay’s key case-studies - The case study with English Hockey

26.50 The Red Bull project

29.18 Early thoughts on Facebook’s algorithm change

31.59 Why ‘it is about time’ for GDPR

34.17 The way sport can benefit from GDPR

37.10 The relative strengths of the social media platforms at present

40.40 The plans to grow WePlay

Contact:

Email: Luca@WePlay.co

WePlay’s website

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The Sport: Digital and Social podcast has not been going that long but I have already spoken to key personnel at some of the world’s biggest rights-holders.

However, this podcast is a little different.

Guerilla Cricket, and its previous incarnation Test Match Sofa, are challenging a long-established norms of broadcasting England's national sport.

This is not the cosy cake-filled commentary box of the BBC. It beers and banter in a basement flat plus humourous, sometimes sweary, jingles at major moments. (You’ll hear a few of those through this podcast).

But real innovation (not just copying and twisting) so often starts at this level and has to fight resistance from those in incumbent positions.

So is Guerrilla Cricket revolutionary new model for live commentary that could be rolled out across other sports? 

Or is it just a hobby that can only exist in its sporting niche?

Listen to this podcast with co-founder Nigel Walker, make up your own mind and let me know on @SportDigitalandSocial on Instagram @MrRichardClarke or my website MrRichard Clarke.com.

iTunes Link 

Topics

1.59: Nigel Walker introduces Guerilla Cricket

2.48: The toll taken by through-the-night commentaries on England in Australia

3.41: The backstory of Test Match Sofa and its transformation into Guerilla Cricket

5.38: Why The Cricketer Magazine bought Test Match Sofa and how it went wrong

7.38: The clash of culture   

10.10 Why their commentary is not illegal

11.25: The wider role that Guerilla Cricket in bringing a new audience to cricket. “Everyone wants to be a commentator and why can’t you be?”

13.10 The Guerilla Cricket audience and how they use social media.
Twitter “85% of the audience is 20-44”

15.04 Experiments in adding visuals with Facebook Live and YouTube

16.06 Hobby or Business. How they are looking to monetise. Why Patreon is better than Kickstarter for them

19.30: Looking for sponsors

21.15 Expanding this model out to other sports

22.30 The problems of success and growth when you are guerilla and amateur brand

25.30 What do Guerilla Cricket class as legitimation?

26.28 Branching out in different strands of cricket

27.19 Why not cover IPL?

28.10 Test cricket v T20 v ODI. One of them has to go!!!

28.53 Finding meaning in mini-series and where a Test championship fits in.

30.40 How it might work

31.20 The jingles. How they are created and how they are monetised

33.30 How technology changes have allowed the content to develop

35.50 Analysing the numbers. 
1m hours over the Ashes, 100k uniques

37.30 Listening on desktop and thoughts on an app. Their experience with Tune-In 

39.40 Why their audience hate ads despite the long-form nature of cricket

41.00 Product placement. “Ooo…pass me a can of Stella”

43.40 Why piracy of their stream is not a problem… far now

44.30 Are the cricket authorities still chasing Guerilla Cricket?

45.55 Why 2005 saw England regain the Ashes but lost much, much more

47.20 What the future holds for Guerilla Cricket? Can it survive? Reconciling the hobby v business battle

50.01 The motivation to make a new model work and prove that to the authorities

Reading list and links

Test Match Special row

English cricket governing body 'unlawful' in trying to freeze out sofa-based Test commentary team

An odd couple

Guerilla Cricket on Twitter

Nigel Walker on Twitter

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We are told these days that athletes are “brands”.

Digital and social media has given them unprecedented tools of direct communication. So does that mean you can just find your audience, tell your story, engage your followers and then sponsorship dollars will roll in?

Ehsen Shah, MD of B Engaged, is guiding some major footballers through this particular opportunity/problem.

What they have to do, how they have to act, who they have to listen to and how they react to ‘haters’ or tough times on the pitch?

Topics breakdown 

1.48 Ehsen Shah introduces himself

2.07 The principles he applies to building a player’s brand

2.45 Handling different personalities like Mesut Ozil v Hector Bellerin

3.30 The background to B Engaged

4.34 How important is a player’s social media game?

5.30 Why even Cristiano Ronaldo needs social media skills

6.01 Coping with non-believers in sports social media

8.30 How the conversations with agents have changed

9.40 How Gareth Bale got ahead of the game

11.08 What analytics are sought by brands

13.02 The org chart of B Engaged

14.45 Why a commission approach leads to bad deals

16.02 How you contact a brand about sponsoring a player

17.37 Fitting a player with a brand. Taking the conversation beyond an email

18.52 The best players partnership he has done - Bang & Olufsen 

21.19 The timescale for the deal

22.20 The ROI. Driving from social media to the purchase point

23.19 Helping players cope with hater on social media

25.01 Posting for players v players posting themselves

28.04 Why Instagram is taking over in players’ minds. And why they ignore Twitter

30.45 The Andre Santos example

31.15 How the posting by players has changed because “no-one cares about the truth”. Threats to their family

33.10 Fans, the media and the changing nature of the sporting narrative

34.26 Coping with “focusing on football” and not going out

36:16 Filtering out the signal from the noise. Breaking down the sentiment analysis

37.32 Whether players will become competitive to brands and so should they share content?

40.20 Dealing with a club’s communications staff. What those conversations entail.

43.17 The future for player’s social media and marketing. What content will be produced? Netflix, Amazon etc

46.15 The platforms. Their strength and the problems of fitting in Snapchat 48.41 Where B Engaged might go and the countries they will develop into. Offline v Online opportunities.
 

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In late 2017, Inter Milan announced a major innovation in their content capabilities.

The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for digital age.

The topics are listed below. Please click here to contact me about consulting, writing or speaking. And of course feedback on this episode.

Topics

1.30: Giuliano Giorgetti's background and current responsibilities at Inter

2.40: Why moving from AC Milan to Inter was a "rock'n'roll" choice

4.10: What is Inter's Media House and why is it so innovative?

6.32: The importance of speed and quality v quantity. The issue of being an "internal agency"

9.10: Giuliano's staff and his responsibilities

10.52: Inter's plans for VR and AR

14.02: The central role of Inter's app within CRM and data

16.45: The level of access and how they use it 

19.04: Why changing a culture is a "tiring opportunity"  

23:30: The internationalisation of Internazionale 

24.42: The specific plan in China

26.04: Why Inter TV is the spearhead for moving into Asia

27.07: Where should content be created? - In Milan or in-market  

28.09: Selling the city of Milan

29.15: Using history to attract future fans

31.58: Is Italian football on the rise again?

35.17: The short-term v long-term plan

36.04: The importance of success on the pitch 

37.01: The business of relationships 

Examples of content created by Inter's Media House

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Mario Leo is one of the best analysts in sports digital and social media. His company, Result Sports, works with many of the biggest football clubs in the world crunching crucial numbers and much more. I went to visit him near Frankfurt to discuss the trends he noticed in social media among football clubs in 2017 and what we can expect in 2018.

We discussed: 

4:02: The changing balance between Facebook, Twitter and Instagram among major football clubs. And what it means?

8:43 Why Twitter  growth is very different to Facebook

10:19 Instagram v Facebook in reach and engagement

12:00 Does Instagram's super engagement break some well-worn rules?

13:25 Making use of the numbers correctly. Harvesting data is easy, getting the right data and understanding it is harder

14:50 Do the stats prove Instagram Stories is killing off Snapchat?

18:35 The problem of Snapchat’s ‘sameness’ and Instagram 60-second video limits

20:58 The sudden loss of Facebook followers by major football clubs (and why it is a good thing). And why “Facebook should be seen as a highlights channel”

24:57 Are we in an era of mandatory pay for reach?

26:10 Reach v Engaged Users. We know the latter is this most important metric but reach stats still have value at one level

29:40 The trick you need to pull off - talking to many but treating fans as individuals

30:40 The potential of clubs charging players for content

31:20 Are players more sexy than they have ever been compared to clubs and leagues?

32:35 How Neymar has turned Ligue 1 into a globally relevant league in digital terms

35:00 Is digital now the measure of a league’s relevance?

37:25 Why football clubs need to change their internal structure. Why La Liga’s recent approach 

40:10  The one continent that almost no clubs seems to target. But the one team taking an interest

41:38 Who is doing it right among the top clubs and who is getting the biggest 'bang for their buck' lower down

43:58 What about the middle-ranking clubs? Who is getting most ‘bang for their buck’?

45:50 How to plan your digital growth with strategic goals. The ‘lost’ digital opportunity of quick trips abroad

49:50 The changing nature of digital support with fans overseas

51:03 Why older fans can’t be turned and seven to eight-year-olds is the sweet spot

52:14 Rules of thumbs that Mario uses to interpret his statistics

53:30 The overlapping stats, Facebook v YouTube views, the downside of Twitter analytics

58:40 Why he regards Amazon as a social network

59:45 The three stages of football club development in social media - adoption 2006-11, optimization 2011-15, differentiation 2015-

61:00 Predictions for 2018

OTHER LINKS

Twitter competitions: TweetBinder

This graph shows the drop in Facebook following among Premier League clubs in November

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In any modern sports organisation, the digital/content/social media teams need to understand the communications team, and vice versa. But often they fail to work cohesively and end up in different silos. 

That is why I spoke to David Alexander, the founder of Calacus, an independent sports PR consultancy. They help organisations and individuals to tell their stories across the world. They specialize in crisis communications in sports.

We discussed:

1:50 David Alexander introduces himself and his work with Calacus

2:39 Handling the Sharapova case

8:12 Why Sharapova’s communications strategy was a relative success

9:43 The importance of ‘getting in front’ of the story

12:20 How do you choose what to respond to?

14:00 The concept of a dark site

15:26 The issues surrounding Bradley Wiggins/Team Sky case

21:33 What they could have done differently?

23:00 Russia and the IOC, another doping issue

26:09 How do clean athletes manage their communications in this case?

29:16 How to drill athletes in their messaging

30:48 Is there a need for differing approaches for differing sports?

34:17 Does media training make athletes boring?

36:22 Why the Rooney saga proves “we live in a world where nothing can hushed up”

40:35 When the public tries to catch out an athlete

43:56 The importance of maintaining a dialogue with the public at all times

46:36 Communications issues surrounding the Premier League rights deal in 2018

50:09 Coping with the money problem when it is has helped the Premier League become the richest football League in the world

52:46 The reputational issues surrounding the World Cup in Russia

57:43 The future of sports communications - right-holders, clubs and athletes taking control of their story and content

* David Alexander has worked in the media since the early 1990s for local and national newspapers, broadcasters including the BBC, magazines and a spell in Italy for Reuters news agency.

He has worked for a wide range of sports clients around the world and is a CIPR Chartered Practitioner, the highest individual qualification in UK
public relations.

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Tony Jeffries never took boxing that seriously until he won an English schoolboys title. Soon he was captaining his country at amateur level and winning a bronze medal at the 2008 Olympic games. Unfortunately, hand injuries curtailed his pro career but he moved the US and set up a new business in boxing gyms.

Now he is expanding his empire, training boxing coaches and developing his own Box'N'Burn podcast in which discusses all aspect of self-improvement.

So many diverse names crop up in this podcast - Mickey Rourke, Gary Vaynerchuk, Roy Jones Jr, Ronda Rousey, Chris Hemsworth. But the key message running through it is the power of positivity.

Links

Box'N'Burn gyms

Box'N'Life podcast

Andy Scott's Life as a Pro

Tony Jeffries personal website

Tony's pro record on BoxRec

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This is the first episode in our series charting the path of professionals athletes from their childhood to their debut. We call it “Back Streets to Pro”.

Marcelo Balboa is a pioneer of US soccer. The goal-scoring centre-back represented his country in two World Cups and was the first player to earn 100 caps for the Stars and Stripes

His father was a professional player in Argentina and made the game a major part of Marcelo’s childhood.

He worked his way through the tough semi-pro leagues in the early 1980s, played in Mexico and would join Colorado Rapids when the MLS started in 1996.

But how did those formative years shape his later career?

Links and notes

Marcelo Balboa's career highlights at Colorado Rapids, including a bicycle kick that was MLS Goal of the Year in 2000

Marcelo Balboa on Twitter

How Marcelo Balboa became the first offensive defender in USMNT history

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Chatri Sityodtong is CEO, chairman and founder of ONE Championship, the martial arts competition based in Asia. 

The event has enjoyed incredible growth since it started in 2011 but, as Chatri points out, its success will be based on Asian values. His aim is to make ONE Championship the first multi-billion dollar sports franchise from that Continent.

This is not MMA, not UFC and a character like Conor McGregor would not be welcome. Take a listen to find out why.

Links

OneChampionship

Chatri Sityodtong's backstory

Chatri Sityodtong talking at TEDxSingapore

Aung La N Sang, the Burmese python

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