60 acast.com State of Marketing? https://feeds.acast.com/public/shows/state-of-marketing en Boluwa Olojo marketing,AdTech,UK Boluwa Olojo Boluwa Olojo & Ladi Fagbola are marketing professionals on a mission to discuss the state of the industry.

From the job market to emerging trends, they share practical stories, stay ahead of the curve, and bring a UK&I and EMEA perspective to the conversations that matter most in marketing.

Hosted on Acast. See acast.com/privacy for more information.

]]> Boluwa Olojo & Ladi Fagbola are marketing professionals on a mission to discuss the state of the industry.

From the job market to emerging trends, they share practical stories, stay ahead of the curve, and bring a UK&I and EMEA perspective to the conversations that matter most in marketing.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Boluwa Olojo boluolojo@gmail.com 6a15624f8ff41815a859036b state-of-marketing https://assets.pippa.io/shows/cover/1779786045330-39d7b49e-53d4-496e-8d64-a5b232166098.jpeg https://feeds.acast.com/public/shows/state-of-marketing State of Marketing? The State of Marketing ft Victory Umurhurhu The State of Marketing ft Victory Umurhurhu Fri, 28 Aug 2026 07:47:54 GMT 30:22 6a913d2a53508d8b54961d35 false https://shows.acast.com/state-of-marketing/episodes/6a913d2a53508d8b54961d35 6a913d2a53508d8b54961d35 6a15624f8ff41815a859036b full 1 3 Boluwa and Ladi are back, but this time with a very special guest. Joining them is Victory, a content marketing strategist who's spent the past 6+ years partnering with brands across 5 continents, growing revenue by 30% YoY and driving a 193% increase in organic traffic along the way.


She started out writing with pen and paper, taking internships until she secured her first international clients on Upwork, and it took her three months to make her first $1,000. In this episode, she shares what that early hustle taught her, how she's navigating today's turbulent market, and why mentoring the next generation of marketers matters so much to her, having personally guided 150+ early-career marketers herself. Expect honest reflections, practical advice, and plenty of gems for anyone building a career in content marketing right now.


You can connect with Victory on LinkedIn here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Boluwa and Ladi are back, but this time with a very special guest. Joining them is Victory, a content marketing strategist who's spent the past 6+ years partnering with brands across 5 continents, growing revenue by 30% YoY and driving a 193% increase in organic traffic along the way.


She started out writing with pen and paper, taking internships until she secured her first international clients on Upwork, and it took her three months to make her first $1,000. In this episode, she shares what that early hustle taught her, how she's navigating today's turbulent market, and why mentoring the next generation of marketers matters so much to her, having personally guided 150+ early-career marketers herself. Expect honest reflections, practical advice, and plenty of gems for anyone building a career in content marketing right now.


You can connect with Victory on LinkedIn here.

Hosted on Acast. See acast.com/privacy for more information.

]]> The State of Marketing: The Job Market in 2026 The State of Marketing: The Job Market in 2026 Wed, 17 Jun 2026 13:05:12 GMT 33:11 6a329b882a769315badbd91a false https://shows.acast.com/state-of-marketing/episodes/6a329b882a769315badbd91a 6a329b882a769315badbd91a 6a15624f8ff41815a859036b full 1 2 Boluwa and Ladi are back, and the love from episode one has been overwhelming.


This week, Ladi kicks things off with some personal news before they dive headfirst into the one topic every marketer is talking about right now: the job market.


Boluwa opens up about life as a freelance marketer: what the journey actually looks like, the highs, the lows, and the practical steps to take if freelancing is your end goal. Ladi's freelancing days are firmly behind him, but they both land on the same page. The marketing job market is in rough shape, and nobody is immune.


They break down the current wave of layoffs hitting big tech and agencies alike, what it means for your career, whether you're employed or actively job hunting, and why the numbers aren't telling the full story. Then AI enters the chat. Specifically, the real cost of AI adoption: expensive tokens, shrinking junior marketing roles, and what it means for leadership further up the chain.


They wrap with a look ahead. Five years from now, where does each of them see themselves? One's heading back to the classroom. The other wants to be a farmer. We'll let you figure out who's who.

Hosted on Acast. See acast.com/privacy for more information.

]]> Boluwa and Ladi are back, and the love from episode one has been overwhelming.


This week, Ladi kicks things off with some personal news before they dive headfirst into the one topic every marketer is talking about right now: the job market.


Boluwa opens up about life as a freelance marketer: what the journey actually looks like, the highs, the lows, and the practical steps to take if freelancing is your end goal. Ladi's freelancing days are firmly behind him, but they both land on the same page. The marketing job market is in rough shape, and nobody is immune.


They break down the current wave of layoffs hitting big tech and agencies alike, what it means for your career, whether you're employed or actively job hunting, and why the numbers aren't telling the full story. Then AI enters the chat. Specifically, the real cost of AI adoption: expensive tokens, shrinking junior marketing roles, and what it means for leadership further up the chain.


They wrap with a look ahead. Five years from now, where does each of them see themselves? One's heading back to the classroom. The other wants to be a farmer. We'll let you figure out who's who.

Hosted on Acast. See acast.com/privacy for more information.

]]> The State of Marketing; brightonSEO Recap The State of Marketing; brightonSEO Recap Tue, 26 May 2026 09:11:17 GMT 30:22 6a1563816ee822cbfbe02cb0 false https://shows.acast.com/state-of-marketing/episodes/6a1563816ee822cbfbe02cb0 6a1563816ee822cbfbe02cb0 6a15624f8ff41815a859036b full 1 1 Boluwa and Ladi catch up after both taking the stage at the world's largest search marketing conference.


Ladi returned as a second-time speaker; this time with two slots across both days, while Boluwa made her debut. They recap the experience and share practical tips on how to land your own speaking opportunities.


How to find conferences within your industry and what staying consistent on LinkedIn really looks like. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Boluwa and Ladi catch up after both taking the stage at the world's largest search marketing conference.


Ladi returned as a second-time speaker; this time with two slots across both days, while Boluwa made her debut. They recap the experience and share practical tips on how to land your own speaking opportunities.


How to find conferences within your industry and what staying consistent on LinkedIn really looks like. 

Hosted on Acast. See acast.com/privacy for more information.

]]>