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		<title>Stories That Lead</title>
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		<copyright>Vernon Ross</copyright>
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		<itunes:summary><![CDATA[Stories That Lead features leaders, operators, and culture builders sharing moments that actually shaped them. Using the story frameworks I teach to my corporate clients, we go deeper than the polished success narrative. If you're building your leadership practice and want to learn from the moments that matter, this is for you<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[When the Software Isn't the Product]]></title>
			<itunes:title><![CDATA[When the Software Isn't the Product]]></itunes:title>
			<pubDate>Tue, 31 Mar 2026 04:00:00 GMT</pubDate>
			<itunes:duration>29:11</itunes:duration>
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			<itunes:subtitle>Maximilian Conrad on Building Hypecast</itunes:subtitle>
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			<description><![CDATA[Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L&#39;Oreal. In this conversation, we trace the company&#39;s journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they&#39;re actually selling.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L&#39;Oreal. In this conversation, we trace the company&#39;s journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they&#39;re actually selling.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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