60 acast.com The Strand Review of Books https://strand-uk.com/strand-reviews/ en Toby Chapman-Dawe B2B, ABM,Marketing,Authors,Books Toby Chapman-Dawe Book reviews, author interviews and more for B2B marketers

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]]> false Toby Chapman-Dawe toby.chapman-dawe@strand-uk.com 6426bd9a0cfcac00117aa9d0 strand-reviews episodic https://assets.pippa.io/shows/6426bd9a0cfcac00117aa9d0/1684828279235-4b8581fc26850bb65cd248105b26c712.jpeg https://strand-uk.com/strand-reviews/ The Strand Review of Books The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta Tue, 21 Apr 2026 13:00:00 GMT 9:45 69e5f7496e5b90839ad900a9 false https://strand-uk.com/strand-reviews/ 69e5f7496e5b90839ad900a9 6426bd9a0cfcac00117aa9d0 How to Transform your Price Management to Boost Profits full 8 809 Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…

On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input?

An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops

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]]> Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…

On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input?

An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops

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]]> Working with Americans, with the author, Allyson Stewart-Allen Working with Americans, with the author, Allyson Stewart-Allen Tue, 14 Apr 2026 13:00:00 GMT 9:17 69d7847a3ae78d6f118dbf12 false https://strand-uk.com/strand-reviews/ 69d7847a3ae78d6f118dbf12 6426bd9a0cfcac00117aa9d0 How to Build Profitable Business Relationships full 8 808 Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.

Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond.

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]]> Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.

Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond.

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]]> The Marketing Machine, with the author, Ros Conkie The Marketing Machine, with the author, Ros Conkie Tue, 31 Mar 2026 13:00:00 GMT 9:57 69c169c8fce4b829c523f699 false https://strand-uk.com/strand-reviews/ 69c169c8fce4b829c523f699 6426bd9a0cfcac00117aa9d0 How to engineer a system that drives sales and growth full 8 807 Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.

Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.

What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things?

Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.

Thank you for listening, and good-bye!

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]]> Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.

Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.

What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things?

Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.

Thank you for listening, and good-bye!

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]]> The Women of Microsoft, with the authors, Miri Rodriguez and Izabela Duiwe The Women of Microsoft, with the authors, Miri Rodriguez and Izabela Duiwe Tue, 10 Mar 2026 14:00:00 GMT 9:37 69baaf6a9f868752e5bd8959 false https://strand-uk.com/strand-reviews/ 69baaf6a9f868752e5bd8959 6426bd9a0cfcac00117aa9d0 Empowering stories from the minds that coded the world full 8 806 Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.

It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye.

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]]> Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.

It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye.

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]]> <![CDATA[The Digital Leaders's Playbook, with the author, Paul Coby]]> Tue, 03 Mar 2026 14:00:00 GMT 9:55 6984c0baa4984336135dcc22 false https://strand-uk.com/ 6984c0baa4984336135dcc22 6426bd9a0cfcac00117aa9d0 62 Fundamental Maxims for Success for Today’s IT Executive full 8 805 Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.

It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?

The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops.

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]]> Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.

It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?

The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops.

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]]> Marketing and Psychology, with the authors, Luan Wise and Tom Bowden-Green Marketing and Psychology, with the authors, Luan Wise and Tom Bowden-Green Tue, 24 Feb 2026 14:00:00 GMT 9:46 6984bfd165974c013f5d69d6 false https://strand-uk.com/ 6984bfd165974c013f5d69d6 6426bd9a0cfcac00117aa9d0 Understanding Customer Behaviour with the ABC Approach full 8 804 Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach.

Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation?

Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops.

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]]> Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach.

Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation?

Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops.

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]]> The Disruptors, with the author, Sally Percy The Disruptors, with the author, Sally Percy Tue, 17 Feb 2026 14:00:00 GMT 9:31 697b982c659422095308f2bf false https://strand-uk.com/ 697b982c659422095308f2bf 6426bd9a0cfcac00117aa9d0 How 15 successful businesses defied the norm full 8 803 Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist.

What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?

The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops.


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]]> Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist.

What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?

The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops.


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]]> The Big Brand Blueprint, with the author, Chris Willman The Big Brand Blueprint, with the author, Chris Willman Tue, 10 Feb 2026 14:00:00 GMT 9:47 697b44cbd095fd135b858edb false https://strand-uk.com/ 697b44cbd095fd135b858edb 6426bd9a0cfcac00117aa9d0 How startups and small businesses can win big full 8 802 Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form...

The Big Brand Blueprint – How startups and small businesses can win big is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!

https://www.amazon.co.uk/dp/B0GDMGK9T6

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]]> Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form...

The Big Brand Blueprint – How startups and small businesses can win big is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!

https://www.amazon.co.uk/dp/B0GDMGK9T6

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]]> Hacking the Human Mind, with the co-author, MichaelAaron Flicker Hacking the Human Mind, with the co-author, MichaelAaron Flicker Tue, 03 Feb 2026 14:00:00 GMT 9:30 697b4592fbdedf640457ac06 false https://strand-uk.com/ 697b4592fbdedf640457ac06 6426bd9a0cfcac00117aa9d0 The Behavioral Science Secrets behind 17 of the World’s Best Brands full 8 801 Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.

Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?

Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!

https://www.amazon.co.uk/dp/1804091324

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]]> Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.

Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?

Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!

https://www.amazon.co.uk/dp/1804091324

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]]> Present with Presence, with the author, Isobel Rimmer Present with Presence, with the author, Isobel Rimmer Tue, 11 Nov 2025 14:00:00 GMT 9:59 68f7a65c8125b849f820d0a0 false https://strand-uk.com/strand-reviews/ 68f7a65c8125b849f820d0a0 6426bd9a0cfcac00117aa9d0 Everything you need to plan, prepare and deliver with impact in any situation full 7 711 Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.

With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.

Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops.

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]]> Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.

With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.

Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops.

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]]> Leading the Sustainable Organization, with the author, Peter McAteer Leading the Sustainable Organization, with the author, Peter McAteer Tue, 04 Nov 2025 14:00:00 GMT 9:58 68e4d92ef513ad2b815a2c7f false https://strand-uk.com/strand-reviews/ 68e4d92ef513ad2b815a2c7f 6426bd9a0cfcac00117aa9d0 The Quest for Ethical Brands and a Culture of Sustainable Innovation full 7 710 Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books.


Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops.

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]]> Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books.


Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops.

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]]> <![CDATA[Ideas Don't Die, Companies Do, with the author, Hari Abburi]]> Tue, 28 Oct 2025 14:00:00 GMT 9:41 68e530ccde9a2a62c423efeb false https://strand-uk.com/strand-reviews/ 68e530ccde9a2a62c423efeb 6426bd9a0cfcac00117aa9d0 Future-proof your business by creating an ideas-obsessed enterprise full 7 709 Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise. Hari is CEO of the Fast Future Executive with a long career as a leading global executive. 


One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this possibly be? In the book, Hari writes about three principles of exponentiality: purpose, curiosity and design. What stops people and organisations from taking on the energy or drive to keep ideas – and companies – alive?


Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise is packed with ideas and example businesses such as IBM, Amazon, GE, Boeing as well as startups and challengers. The book is a thought-provoking, nicely balancing facts, stories and a kind of you-can-do-it enthusiasm, just over 200 pages, beautifully published by Wiley, available of course from Amazon and all good bookshops.

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]]> Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise. Hari is CEO of the Fast Future Executive with a long career as a leading global executive. 


One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this possibly be? In the book, Hari writes about three principles of exponentiality: purpose, curiosity and design. What stops people and organisations from taking on the energy or drive to keep ideas – and companies – alive?


Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise is packed with ideas and example businesses such as IBM, Amazon, GE, Boeing as well as startups and challengers. The book is a thought-provoking, nicely balancing facts, stories and a kind of you-can-do-it enthusiasm, just over 200 pages, beautifully published by Wiley, available of course from Amazon and all good bookshops.

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]]> <![CDATA[The Classical Marketing Book, with the author, Anthony 'Tas' Tasgal]]> Tue, 21 Oct 2025 13:00:00 GMT 9:17 68d55b25136216b12f35614d false https://strand-uk.com/strand-reviews/ 68d55b25136216b12f35614d 6426bd9a0cfcac00117aa9d0 Marketing Lessons from the Greeks and Romans full 7 708 Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.

The Classical Marketing Book is an energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops.

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]]> Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.

The Classical Marketing Book is an energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops.

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]]> Black Founder, with the author, Stacy Spikes Black Founder, with the author, Stacy Spikes Tue, 14 Oct 2025 13:00:00 GMT 9:56 68b703047450e0cb41026ea9 false https://strand-uk.com/strand-reviews/ 68b703047450e0cb41026ea9 6426bd9a0cfcac00117aa9d0 The Hidden Power of Being an Outsider full 7 707 Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider.

Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the second-most watched item after Dune on HBO last summer.

Black Founder, The Hidden Power of Being an Outsider, is an inspiring rollercoaster story from someone who really has been there. Somehow Stacy has squeezed into just 270 or so pages -available from Amazon and all good bookshops.

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]]> Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider.

Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the second-most watched item after Dune on HBO last summer.

Black Founder, The Hidden Power of Being an Outsider, is an inspiring rollercoaster story from someone who really has been there. Somehow Stacy has squeezed into just 270 or so pages -available from Amazon and all good bookshops.

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]]> Marketing for Social Change, with the author, Kian Bakhtiari Marketing for Social Change, with the author, Kian Bakhtiari Tue, 07 Oct 2025 13:00:00 GMT 9:57 68b7041a093397eb05da7cc9 false https://strand-uk.com/strand-reviews/ 68b7041a093397eb05da7cc9 6426bd9a0cfcac00117aa9d0 How to turn purpose into business and social impact full 7 706 Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”

Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.

Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops

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]]> Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”

Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.

Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops

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]]> The Data Scientist and His Demons, with the author, Heverton Anunciação The Data Scientist and His Demons, with the author, Heverton Anunciação Tue, 30 Sep 2025 13:00:00 GMT 9:42 68767315c32bf359c086ca48 false https://strand-uk.com/strand-reviews/ 68767315c32bf359c086ca48 6426bd9a0cfcac00117aa9d0 Advice from 31 big names in data science around the world full 7 705 Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world.


Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title???


Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops.

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]]> Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world.


Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title???


Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops.

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]]> The Brand New Future, with the author, Bob Sheard The Brand New Future, with the author, Bob Sheard Tue, 23 Sep 2025 13:00:00 GMT 9:59 687672465d5bb08874717f26 false https://strand-uk.com/strand-reviews/ 687672465d5bb08874717f26 6426bd9a0cfcac00117aa9d0 How brands can save the world full 7 704 From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race.


Surprisingly, for a skeptic like me, I was convinced.


An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops.

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]]> From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race.


Surprisingly, for a skeptic like me, I was convinced.


An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops.

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]]> B2B Marketing Fundamentals, with the author, Kate Mackie B2B Marketing Fundamentals, with the author, Kate Mackie Tue, 16 Sep 2025 13:00:00 GMT 9:48 685d39c0e36cea9c1603c0b9 false https://strand-uk.com/ 685d39c0e36cea9c1603c0b9 6426bd9a0cfcac00117aa9d0 Drive impact across brand, reputation, relationships and revenue full 7 703 Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue.

Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.



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]]> Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue.

Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.



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]]> Data Culture, with the author, Alex Vail Data Culture, with the author, Alex Vail Tue, 09 Sep 2025 13:00:00 GMT 9:42 685d39087cd58072a5d9f2c3 false https://strand-uk.com/ 685d39087cd58072a5d9f2c3 6426bd9a0cfcac00117aa9d0 How to Succeed with Digital Transformation and Artificial Intelligence full 7 702 Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence.

With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses.

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]]> Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence.

With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses.

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]]> ALIVE, with the author, Paul Lambert ALIVE, with the author, Paul Lambert Tue, 02 Sep 2025 12:12:43 GMT 9:46 685ad2c763e89e7686f045b7 false https://strand-uk.com/ 685ad2c763e89e7686f045b7 6426bd9a0cfcac00117aa9d0 Cultivating living organizations for success in a digital age full 7 701 “Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean?


Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry.


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]]> “Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean?


Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry.


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]]> Thirteen Lessons that saved Thirteen Lives, with the author, John Volanthen Thirteen Lessons that saved Thirteen Lives, with the author, John Volanthen Tue, 29 Apr 2025 11:00:00 GMT 9:58 68012d693d09fdf27f06e9cf false https://strand-uk.com/strand-reviews/ 68012d693d09fdf27f06e9cf 6426bd9a0cfcac00117aa9d0 The inside story of the extraordinary Thai cave rescue at Thuam Lang full 6 613 Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives.

Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different.

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]]> Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives.

Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different.

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]]> AI First, Human Always, with the author, Sandy Carter AI First, Human Always, with the author, Sandy Carter Tue, 22 Apr 2025 11:00:00 GMT 9:49 67dd895c51430250f5f746a7 false https://strand-uk.com/strand-reviews/ 67dd895c51430250f5f746a7 6426bd9a0cfcac00117aa9d0 Embracing a new mindset for the era of superintelligence full 6 612 Welcome to Sandy Carter, author of the intriguingly titled AI First, Human Always, embracing a new mindset for the era of superintelligence. Sandy is the founder of Unstoppable Women of AI and W3, and COO of Unstoppable Domains – and formerly was with AWS and IBM among others.

Future Horizon – AI’s transformative path – is for me at least a bit of a mind-fry. If you have one message in a minute for listeners, what would it be?

Published by Wiley, AI First, Human Always is gripping stuff folks, and is available of course from Amazon and all good bookshops.

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]]> Welcome to Sandy Carter, author of the intriguingly titled AI First, Human Always, embracing a new mindset for the era of superintelligence. Sandy is the founder of Unstoppable Women of AI and W3, and COO of Unstoppable Domains – and formerly was with AWS and IBM among others.

Future Horizon – AI’s transformative path – is for me at least a bit of a mind-fry. If you have one message in a minute for listeners, what would it be?

Published by Wiley, AI First, Human Always is gripping stuff folks, and is available of course from Amazon and all good bookshops.

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]]> Strategic Thinking and Decision Making, with the author, Paul Schoemaker Strategic Thinking and Decision Making, with the author, Paul Schoemaker Tue, 15 Apr 2025 11:00:00 GMT 9:43 67dd887e77bf8b899e647391 false https://strand-uk.com/strand-reviews/ 67dd887e77bf8b899e647391 6426bd9a0cfcac00117aa9d0 full 6 611 Welcome to Paul J H Schoemaker PhD, author of Strategic Thinking and Decision Making. Here’s a clip from Paul’s web site: Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick or not!

Published by Anthem Press, Strategic Thinking and Decision Making is available of course from Amazon and all good bookshops.

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]]> Welcome to Paul J H Schoemaker PhD, author of Strategic Thinking and Decision Making. Here’s a clip from Paul’s web site: Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick or not!

Published by Anthem Press, Strategic Thinking and Decision Making is available of course from Amazon and all good bookshops.

Hosted on Acast. See acast.com/privacy for more information.

]]> Community Building for Marketers, with the author, Areej AbuAli Community Building for Marketers, with the author, Areej AbuAli Tue, 08 Apr 2025 11:00:00 GMT 9:27 67dd6957fa98b54cfab6af85 false https://strand-uk.com/strand-reviews/ 67dd6957fa98b54cfab6af85 6426bd9a0cfcac00117aa9d0 How to connect, engage and foster growth full 6 610 Welcome to Areej AbuAli, author of Community Building for Marketers – how to connect, engage and foster growth. Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers, which gives some cred to the title and thinking, I guess!

Published by Kogan Page, Community Building for Marketers is available of course from Amazon and all good bookshops.

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]]> Welcome to Areej AbuAli, author of Community Building for Marketers – how to connect, engage and foster growth. Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers, which gives some cred to the title and thinking, I guess!

Published by Kogan Page, Community Building for Marketers is available of course from Amazon and all good bookshops.

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]]> Moomin Management – Redefining Generosity, with the author, Janne Tienari Moomin Management – Redefining Generosity, with the author, Janne Tienari Tue, 01 Apr 2025 11:00:00 GMT 9:58 67dd6a57fa98b54cfab716f1 false https://strand-uk.com/strand-reviews/ 67dd6a57fa98b54cfab716f1 6426bd9a0cfcac00117aa9d0 Discovering the management secrets of generous success full 6 609 Welcome today to Janne Tienari, co-author with Paul Savage of Moomin Management – Redefining Generosity. Janne is Professor of Management and Organisation at the Hanken School of Economics, Finland.

Published by Bristol University Press Moomin Management – Redefining Generosity is a compact 140 or so pages, available from Amazon and all good bookshops.

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]]> Welcome today to Janne Tienari, co-author with Paul Savage of Moomin Management – Redefining Generosity. Janne is Professor of Management and Organisation at the Hanken School of Economics, Finland.

Published by Bristol University Press Moomin Management – Redefining Generosity is a compact 140 or so pages, available from Amazon and all good bookshops.

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]]> The ROI of Thought Leadership, with the authors, Cindy Anderson and Anthony Marshall The ROI of Thought Leadership, with the authors, Cindy Anderson and Anthony Marshall Tue, 25 Mar 2025 12:00:00 GMT 9:59 67d94439d79e9e1991dc906d false https://strand-uk.com/strand-reviews/ 67d94439d79e9e1991dc906d 6426bd9a0cfcac00117aa9d0 Calculating the value that sets organizations apart full 6 608 Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart.

Cindy is the Chief Marketing Officer and Global Lead for Engagement & Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM Institute for Business Value.

The book is based on interviews with more than 4,000 business leaders, generating some impressive results – for example, 87% of executives say they had made a purchase decision in the last 90 days based on the thought leadership they consume. What is missing from the marketers’ mix that The ROI of Thought Leadership intends to address?

The ROI of Thought Leadership, a concise and compelling 200 or so pages, genuinely packed with data as well as presenting their view in a very direct and personal style, highly recommended – and beautifully presented as a hardback – published by Wiley and available, of course, from Amazon and all good bookshops.

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]]> Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart.

Cindy is the Chief Marketing Officer and Global Lead for Engagement & Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM Institute for Business Value.

The book is based on interviews with more than 4,000 business leaders, generating some impressive results – for example, 87% of executives say they had made a purchase decision in the last 90 days based on the thought leadership they consume. What is missing from the marketers’ mix that The ROI of Thought Leadership intends to address?

The ROI of Thought Leadership, a concise and compelling 200 or so pages, genuinely packed with data as well as presenting their view in a very direct and personal style, highly recommended – and beautifully presented as a hardback – published by Wiley and available, of course, from Amazon and all good bookshops.

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]]> How to Use Digital Learning with Confidence and Creativity, with the author, Gearóid Ó Súilleabháin How to Use Digital Learning with Confidence and Creativity, with the author, Gearóid Ó Súilleabháin Tue, 18 Mar 2025 12:00:00 GMT 9:42 67c59e6da02912270de82786 false https://strand-uk.com/strand-reviews/ 67c59e6da02912270de82786 6426bd9a0cfcac00117aa9d0 Fascinating lessons on the future of work and learning full 6 607 Welcome to Dr Gearóid Ó Súilleabháin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity.

While this is fundamentally a book written for academics working in higher education, away from the ivory towers and in the brutalist landscape of commerce, clearly there are impacts on working lives.

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]]> Welcome to Dr Gearóid Ó Súilleabháin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity.

While this is fundamentally a book written for academics working in higher education, away from the ivory towers and in the brutalist landscape of commerce, clearly there are impacts on working lives.

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]]> Start-Up Century, with the author, James Wise Start-Up Century, with the author, James Wise Tue, 11 Mar 2025 12:00:00 GMT 9:57 67b32240a16c1d2aa5835a9c false https://strand-uk.com/strand-reviews/ 67b32240a16c1d2aa5835a9c 6426bd9a0cfcac00117aa9d0 full 6 606

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]]>

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]]> Anticipatory Leadership, with the author, Erik Korsvik Østergaard Anticipatory Leadership, with the author, Erik Korsvik Østergaard Tue, 04 Mar 2025 12:00:00 GMT 9:53 67a1dea6f0aed667c545743f false https://strand-uk.com/strand-reviews/ 67a1dea6f0aed667c545743f 6426bd9a0cfcac00117aa9d0 How leaders can use Futures Thinking inside their organizations to shared the structures, cultures and governance full 6 605

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]]>

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]]> Learning Leadership from Dogs, with the author, Professor Aditya Simha Learning Leadership from Dogs, with the author, Professor Aditya Simha Tue, 25 Feb 2025 12:00:00 GMT 9:29 67b316fea16c1d2aa5808701 false https://strand-uk.com/strand-reviews/ 67b316fea16c1d2aa5808701 6426bd9a0cfcac00117aa9d0 What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership? full 6 604 Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership?

Beyond being the first business book to use the word ‘triskaidekaphobia,’ as well as some truly gruesome doggie puns in the chapter names, Professor Simha describes the qualities that he believes that leaders ought to have in order to be exemplary and effective - and which dogs possess those qualities

Thank you to Aditya Simha, professor of management at the University of Wisconsin and author of Learning Leadership from Dogs – full of fascinating doggie facts and leadership learning, the book is of course available from Amazon and all good bookshops.

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]]> Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership?

Beyond being the first business book to use the word ‘triskaidekaphobia,’ as well as some truly gruesome doggie puns in the chapter names, Professor Simha describes the qualities that he believes that leaders ought to have in order to be exemplary and effective - and which dogs possess those qualities

Thank you to Aditya Simha, professor of management at the University of Wisconsin and author of Learning Leadership from Dogs – full of fascinating doggie facts and leadership learning, the book is of course available from Amazon and all good bookshops.

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]]> Sales Psyche, with the author, Chris Hatfield Sales Psyche, with the author, Chris Hatfield Tue, 18 Feb 2025 12:00:00 GMT 9:53 67a20e7bf0aed667c55219fa false https://strand-uk.com/strand-reviews/ 67a20e7bf0aed667c55219fa 6426bd9a0cfcac00117aa9d0 A Guide to Mastering a Healthy and High-Performing Mind full 6 614 Sales Psyche, A Guide to Mastering a Healthy and High-Performing Mind – in a nutshell this book is geared towards salespeople who not only want to work on their mind, to take care of their wellbeing, and also to benefit their sales performance. Chris is an engaging, thoughtful speaker, and simultaneously full of ideas and enthusiasm. Sales Psyche is somewhere between a workbook, personal development guide, and sales motivation; published by LID publishing, a cool 256 pages, and (as always) available from Amazon and all good bookshops.

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]]> Sales Psyche, A Guide to Mastering a Healthy and High-Performing Mind – in a nutshell this book is geared towards salespeople who not only want to work on their mind, to take care of their wellbeing, and also to benefit their sales performance. Chris is an engaging, thoughtful speaker, and simultaneously full of ideas and enthusiasm. Sales Psyche is somewhere between a workbook, personal development guide, and sales motivation; published by LID publishing, a cool 256 pages, and (as always) available from Amazon and all good bookshops.

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]]> Engage, with the author, Ben Amos Engage, with the author, Ben Amos Tue, 11 Feb 2025 12:00:00 GMT 9:31 67a1dc1aa78c5e0767b3b285 false https://strand-uk.com/strand-reviews/ 67a1dc1aa78c5e0767b3b285 6426bd9a0cfcac00117aa9d0 The Definitive Guide to Video Strategy for Business full 6 611 Welcome to Ben Amos, author of Engage – the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesn’t work.


Ben is a very clear, cogent and concise speaker, and brings refreshing honesty to the table. Engage – the definitive guide to video strategy for business, a good thwack at 272 pages full of practical actions and lessons to learn, is published by Innovate Media, and is of course available from Amazon and all good bookshops.

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]]> Welcome to Ben Amos, author of Engage – the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesn’t work.


Ben is a very clear, cogent and concise speaker, and brings refreshing honesty to the table. Engage – the definitive guide to video strategy for business, a good thwack at 272 pages full of practical actions and lessons to learn, is published by Innovate Media, and is of course available from Amazon and all good bookshops.

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]]> Product Marketing Wisdom, with author Nitin Kartik Product Marketing Wisdom, with author Nitin Kartik Tue, 04 Feb 2025 12:00:00 GMT 9:25 679b558a931003d1fc05aaaa false https://strand-uk.com/strand-reviews/ 679b558a931003d1fc05aaaa 6426bd9a0cfcac00117aa9d0 Real-World Lessons on Market Research, Competitive Analysis, Go-To-Market, Storytelling, Sales Enablement, KPIs, and more full 6 601 Product Marketing Wisdom and how about this for a sub-title: Real-World Lessons on Market Research, Competitive Analysis, Go-To-Market, Storytelling, Sales Enablement, KPIs, and more. Nitin Kartik, author of Product Marketing Wisdom, 298 pages, published by Karibu Press, available from Amazon and All Good Bookshops.

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]]> Product Marketing Wisdom and how about this for a sub-title: Real-World Lessons on Market Research, Competitive Analysis, Go-To-Market, Storytelling, Sales Enablement, KPIs, and more. Nitin Kartik, author of Product Marketing Wisdom, 298 pages, published by Karibu Press, available from Amazon and All Good Bookshops.

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]]> The New Psychology, with the author, Professor Adrian Furnham The New Psychology, with the author, Professor Adrian Furnham Tue, 26 Nov 2024 11:51:40 GMT 9:57 67374be596b35bc459c8889d false https://strand-uk.com/strand-reviews/ 67374be596b35bc459c8889d 6426bd9a0cfcac00117aa9d0 The 50 Newest Concepts That Are Shaping How We Live and Work full 5 511

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]]>

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]]> The Art of Encouragement, with the author, Jordan Montgomery The Art of Encouragement, with the author, Jordan Montgomery Tue, 19 Nov 2024 11:51:37 GMT 9:32 6735ebe2940fb4de7c747141 false https://strand-uk.com/strand-reviews/ 6735ebe2940fb4de7c747141 6426bd9a0cfcac00117aa9d0 How to Lead Teams, Spread Love, and Serve from the Heart full 5 510 Welcome today to Jordan Montgomery, author of The Art of Encouragement – How to lead teams, spread love, and serve from the heart.

Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us what’s different about The Art of Encouragement and whether it will it work for for the reader... It’s a neat, beautifully presented book, published by Wiley under the Maxwell Leadership imprint, full of great stories and personal from-the-heart revelations, and available of course from Amazon and all good bookshops.

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]]> Welcome today to Jordan Montgomery, author of The Art of Encouragement – How to lead teams, spread love, and serve from the heart.

Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us what’s different about The Art of Encouragement and whether it will it work for for the reader... It’s a neat, beautifully presented book, published by Wiley under the Maxwell Leadership imprint, full of great stories and personal from-the-heart revelations, and available of course from Amazon and all good bookshops.

Hosted on Acast. See acast.com/privacy for more information.

]]> Practical Digital Marketing and AI Psychology, with the author, Jonathan Gabay Practical Digital Marketing and AI Psychology, with the author, Jonathan Gabay Tue, 12 Nov 2024 11:59:21 GMT 9:47 672ce09e3534701770b70d8f false https://strand-uk.com/strand-reviews/ 672ce09e3534701770b70d8f 6426bd9a0cfcac00117aa9d0 How to gain online consumer trust and sales using technologies and psychology full 5 509 Practical Digital Marketing and AI Psychology – How to gain online consumer trust and sales using technologies and psychology. Jonathan is an author of fifteen books, a podcaster, and has been on the box – BBC, CNN, Sky News, Al Jazeera and more – plus Jonathan advises business and educational institutions on AI.

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]]> Practical Digital Marketing and AI Psychology – How to gain online consumer trust and sales using technologies and psychology. Jonathan is an author of fifteen books, a podcaster, and has been on the box – BBC, CNN, Sky News, Al Jazeera and more – plus Jonathan advises business and educational institutions on AI.

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]]> The Smart Advertising Book, with the author, Dan White The Smart Advertising Book, with the author, Dan White Tue, 05 Nov 2024 11:55:56 GMT 9:07 671b6bafe2cfa0e3aef3a950 false https://strand-uk.com/strand-reviews/ 671b6bafe2cfa0e3aef3a950 6426bd9a0cfcac00117aa9d0 How to Deliver Advertising that Grows Your Brand full 5 508 The Smart Advertising Book – How to deliver advertising that grows your brand, a companion to The Smart Branding Book and The Smart Marketing Book. Packed with ideas and info in a beautifully compact 220 pages, very readable in snackable chunks, published by LILD Publising and of course available from Amazon and all good bookshops.

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]]> The Smart Advertising Book – How to deliver advertising that grows your brand, a companion to The Smart Branding Book and The Smart Marketing Book. Packed with ideas and info in a beautifully compact 220 pages, very readable in snackable chunks, published by LILD Publising and of course available from Amazon and all good bookshops.

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]]> Obsolete, with the author, Chris Baker Obsolete, with the author, Chris Baker Tue, 29 Oct 2024 11:55:59 GMT 9:58 671b6ad7e2cfa0e3aef3124c false https://strand-uk.com/strand-reviews/ 671b6ad7e2cfa0e3aef3124c 6426bd9a0cfcac00117aa9d0 How Change Brands are Changing the World full 5 507 Obsolete – How ‘change brands’ are changing the world. Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. Obsolete – How ‘change brands’ are changing the world is a call for change as well as a predictor of change, and a thoroughly enjoyable read – published by Bloomsbury Business just five days ago in hardback and as an ebook, available from Amazon and of course from all good bookshops!

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]]> Obsolete – How ‘change brands’ are changing the world. Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. Obsolete – How ‘change brands’ are changing the world is a call for change as well as a predictor of change, and a thoroughly enjoyable read – published by Bloomsbury Business just five days ago in hardback and as an ebook, available from Amazon and of course from all good bookshops!

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]]> The Execution Revolution, with the author, Johan Grönstedt The Execution Revolution, with the author, Johan Grönstedt Tue, 22 Oct 2024 11:00:40 GMT 9:30 6707fdb8f3f0d7a882e8d932 false https://strand-uk.com/strand-reviews/ 6707fdb8f3f0d7a882e8d932 6426bd9a0cfcac00117aa9d0 Why most strategies fail - and the cure for slow execution full 5 506 The Execution Revolution – why most strategies fail and the cure for slow execution. Johan was formerly a Chief Strategy Officer - been there, done that, and then wondered why it hasn’t happened. There are many, MANY books about strategy, tactics, and how to make progress; why is this book important right now?

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]]> The Execution Revolution – why most strategies fail and the cure for slow execution. Johan was formerly a Chief Strategy Officer - been there, done that, and then wondered why it hasn’t happened. There are many, MANY books about strategy, tactics, and how to make progress; why is this book important right now?

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]]> Decision-Driven Analytics, with the co-author, Professor Stefano Puntoni Decision-Driven Analytics, with the co-author, Professor Stefano Puntoni Tue, 15 Oct 2024 11:00:07 GMT 9:56 6707fe4b011dc7d644006c3f false https://strand-uk.com/strand-reviews/ 6707fe4b011dc7d644006c3f 6426bd9a0cfcac00117aa9d0 Leveraging the power of human intelligence to unlock the power of data full 5 505 Today I am delighted to welcome Professor Stefano Puntoni, co-author with Professor Bart de Langhe of Decision-Driven Analytics. Listeners to the show will know that my introductions are brief because it’s all about the book!

So, the subtitle of the book is, I guess, also the premise of the book: leveraging the power of human intelligence to unlock the power of data.

Now, I really loved the opening page examples – Joey and the Supermarket, and the Runners and Divers. Tell me, in brief, what the Decision-Driven Analytics is about.

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]]> Today I am delighted to welcome Professor Stefano Puntoni, co-author with Professor Bart de Langhe of Decision-Driven Analytics. Listeners to the show will know that my introductions are brief because it’s all about the book!

So, the subtitle of the book is, I guess, also the premise of the book: leveraging the power of human intelligence to unlock the power of data.

Now, I really loved the opening page examples – Joey and the Supermarket, and the Runners and Divers. Tell me, in brief, what the Decision-Driven Analytics is about.

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]]> But...How do you teach business? But...How do you teach business? Tue, 08 Oct 2024 12:15:46 GMT 9:54 67052272895ea409ea906512 false https://strand-uk.com/ 67052272895ea409ea906512 6426bd9a0cfcac00117aa9d0 A critical examination of the methods, ideology and influence of business and management studies and business schools full 5 504 But…How do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What, in a nutshell is the direct benefit of attending a business management & marketing course for businesses?

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]]> But…How do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What, in a nutshell is the direct benefit of attending a business management & marketing course for businesses?

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]]> The CEO Activist, with the author, Lelila McKenzie-Delis The CEO Activist, with the author, Lelila McKenzie-Delis Tue, 01 Oct 2024 11:00:00 GMT 9:53 66bc9a0ea37f25960058fb38 false https://strand-uk.com/strand-reviews/ 66bc9a0ea37f25960058fb38 6426bd9a0cfcac00117aa9d0 full 5 503 The CEO Activist, subtitled ‘Putting the S in ESG.’ Leila is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also laucned the DIAL Global Diversity Review, studying how the largest employers in the UK and US are prioritizing ten areas of workplace, diversity and inclusion. Now Leila, you have some outstanding and amazing testimonials for your book, but being super-selfish: what will readers learn or gain from reading The CEO Activist?

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]]> The CEO Activist, subtitled ‘Putting the S in ESG.’ Leila is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also laucned the DIAL Global Diversity Review, studying how the largest employers in the UK and US are prioritizing ten areas of workplace, diversity and inclusion. Now Leila, you have some outstanding and amazing testimonials for your book, but being super-selfish: what will readers learn or gain from reading The CEO Activist?

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]]> The Authentic Organization, with the author, Gina Battye The Authentic Organization, with the author, Gina Battye Tue, 24 Sep 2024 11:00:52 GMT 9:24 66c5a591b0de8bdc2fdd0824 false https://strand-uk.com/ 66c5a591b0de8bdc2fdd0824 6426bd9a0cfcac00117aa9d0 How to create a psychologically safe workplace full 5 502

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]]>

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]]> Smart Social Media, with the author, Luan Wise Smart Social Media, with the author, Luan Wise Tue, 17 Sep 2024 11:00:14 GMT 9:37 66e4117291930cce75af897e false https://strand-uk.com/strand-reviews/ 66e4117291930cce75af897e 6426bd9a0cfcac00117aa9d0 How to grow your business with social media marketing full 5 501 How to grow your business with social media marketing. Luan has been a lead trainer for Meta, and leads training on behalf of professional bodies, including the Chartered Institute of Marketing, Chartered Institute of Management Accountants, the Federation of Small Businesses, and the Direct Marketing Association in northern California.

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]]> How to grow your business with social media marketing. Luan has been a lead trainer for Meta, and leads training on behalf of professional bodies, including the Chartered Institute of Marketing, Chartered Institute of Management Accountants, the Federation of Small Businesses, and the Direct Marketing Association in northern California.

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]]> Supercharging the customer experience, with the authors, Alan Williams and Dave Stubberfield Supercharging the customer experience, with the authors, Alan Williams and Dave Stubberfield Tue, 02 Jul 2024 11:00:57 GMT 9:59 667eb88a91bcf9d0d4c84c91 false https://strand-uk.com/ 667eb88a91bcf9d0d4c84c91 6426bd9a0cfcac00117aa9d0 How organizational alignment drives performance full 4 440 Co-authors Alan Williams and Dave Stubberfield speak about their book Supercharging the Customer Experience, subtitled  How organizational alignment drives performance.

Alan Williams leads the consultancy ServiceBrand Global, specialising in helping service-based businesses thrive and flourish in a values economy. Dave Stubberfield leads the Carter Consultancy, which focuses on customer experience, change management, and continuous improvement.

https://www.amazon.co.uk/dp/1915951283/

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]]> Co-authors Alan Williams and Dave Stubberfield speak about their book Supercharging the Customer Experience, subtitled  How organizational alignment drives performance.

Alan Williams leads the consultancy ServiceBrand Global, specialising in helping service-based businesses thrive and flourish in a values economy. Dave Stubberfield leads the Carter Consultancy, which focuses on customer experience, change management, and continuous improvement.

https://www.amazon.co.uk/dp/1915951283/

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]]> How to Use Customer Data, with the author, Dr Sachiko Scheuing How to Use Customer Data, with the author, Dr Sachiko Scheuing Tue, 25 Jun 2024 11:00:46 GMT 9:53 666076e4aa134f00127a2369 false https://strand-uk.com/strand-reviews/ 666076e4aa134f00127a2369 6426bd9a0cfcac00117aa9d0 Navigating GDPR, DPDI and a Future with Marketing AI full 4 439 Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI

Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech.

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]]> Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI

Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech.

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]]> Natural Born Winners, with the author, Robin Sieger Natural Born Winners, with the author, Robin Sieger Tue, 18 Jun 2024 11:00:51 GMT 9:54 66607411aa134f0012797e55 false https://strand-uk.com/strand-reviews/ 66607411aa134f0012797e55 6426bd9a0cfcac00117aa9d0 Create purpose, prosperity and true success in your life full 4 438 Natural Born Winners – create purpose, prosperity and true success in your life – one of the best-selling business and personal development books – now in 25th anniversary edition. On the back it has "Success is not a matter of luck but of design" But the big question is, is it a self-help book that joins a zillion others that never actually make a difference?

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]]> Natural Born Winners – create purpose, prosperity and true success in your life – one of the best-selling business and personal development books – now in 25th anniversary edition. On the back it has "Success is not a matter of luck but of design" But the big question is, is it a self-help book that joins a zillion others that never actually make a difference?

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]]> Dynamic Alignment, with the author, Holly Worton Dynamic Alignment, with the author, Holly Worton Tue, 11 Jun 2024 11:00:47 GMT 9:59 66605e49e177f100128955ae false https://strand-uk.com/strand-reviews/ 66605e49e177f100128955ae 6426bd9a0cfcac00117aa9d0 The power of finding your purpose, achieving your goals, and living a passion-driven life full 4 437 Dynamic Alignment – The Power Of Finding Your Purpose, Achieving Your Goals, And Living A Passion-Driven Life. Holly is author of 30 non-fiction books about business mindset and nature. Brad is author of award-winning books on decision making, leadership and teamwork.

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]]> Dynamic Alignment – The Power Of Finding Your Purpose, Achieving Your Goals, And Living A Passion-Driven Life. Holly is author of 30 non-fiction books about business mindset and nature. Brad is author of award-winning books on decision making, leadership and teamwork.

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]]> Sustainable Marketing, with the authors Paul Randle and Alexis Eyre Sustainable Marketing, with the authors Paul Randle and Alexis Eyre Tue, 04 Jun 2024 11:00:46 GMT 9:23 66506014c82f830012fa8d6b false https://strand-uk.com/strand-reviews/ 66506014c82f830012fa8d6b 6426bd9a0cfcac00117aa9d0 full 4 436 In a competitive marketplace, how on earth does a marketer balance the sustainability issues with sheer desire to outshine by throwing more carbon at the wall?

Paul is a co-founder of the Sustainable Marketing Compass and CEO of the fabulously named Pickle Consulting, which focuses on sustainability; Alexis is also a co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists – plus Alexis runs GreenEyre, a sustainable marketing consultancy on a mission to drive positive impact.

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]]> In a competitive marketplace, how on earth does a marketer balance the sustainability issues with sheer desire to outshine by throwing more carbon at the wall?

Paul is a co-founder of the Sustainable Marketing Compass and CEO of the fabulously named Pickle Consulting, which focuses on sustainability; Alexis is also a co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists – plus Alexis runs GreenEyre, a sustainable marketing consultancy on a mission to drive positive impact.

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]]> Value Driven Data, with the author, Edosa Odaro Value Driven Data, with the author, Edosa Odaro Tue, 28 May 2024 11:00:39 GMT 9:41 66506063f749480012b8333a false https://strand-uk.com/strand-reviews/ 66506063f749480012b8333a 6426bd9a0cfcac00117aa9d0 Identifying, communicating and delivering effective business solutions, with data full 4 435 Value-Driven Data – Identifying, communicating and delivering effective business solutions with data. Edosa is an investor and independent adviser on data and AI, and has a background as chief data officer in corporations including AIG, Barclays and the European Commission among others. 

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]]> Value-Driven Data – Identifying, communicating and delivering effective business solutions with data. Edosa is an investor and independent adviser on data and AI, and has a background as chief data officer in corporations including AIG, Barclays and the European Commission among others. 

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]]> The Neurodiversity Edge, with the author, Dr Maureen Dunne The Neurodiversity Edge, with the author, Dr Maureen Dunne Tue, 21 May 2024 11:00:11 GMT 9:14 663d4b771f998c001227ca34 false https://strand-uk.com/strand-reviews/ 663d4b771f998c001227ca34 6426bd9a0cfcac00117aa9d0 The essential guide to embracing autism, ADHD, dyslexia, and other neurological differences for any organization full 4 434 Dr Maureen Dunne guides us through her book The Neurodiversity Edge – The Essential Guide to Embracing Autism, ADHD, Dyslexia, and other Neurological Differences, for Any Organization. Dr Dunne is a cognitive scientist who completed her PhD at the university of Oxford – and her book made the USA Today national bestseller list!

Available from Wiley and Amazon, https://www.amazon.co.uk/Neurodiversity-Inclusion-Maureen-Dunne/dp/1394199287/

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]]> Dr Maureen Dunne guides us through her book The Neurodiversity Edge – The Essential Guide to Embracing Autism, ADHD, Dyslexia, and other Neurological Differences, for Any Organization. Dr Dunne is a cognitive scientist who completed her PhD at the university of Oxford – and her book made the USA Today national bestseller list!

Available from Wiley and Amazon, https://www.amazon.co.uk/Neurodiversity-Inclusion-Maureen-Dunne/dp/1394199287/

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]]> Franz Kafka and the Truths of Leadership, with the author, Dr Leah Tomkins Franz Kafka and the Truths of Leadership, with the author, Dr Leah Tomkins Tue, 14 May 2024 11:00:07 GMT 9:59 6630f457cff31b0012a9d8b2 false https://strand-uk.com/strand-reviews/ 6630f457cff31b0012a9d8b2 6426bd9a0cfcac00117aa9d0 New Horizons in Leadership full 4 433 Franz Kafka and the Truths of Leadership, published by the curiously named Edward Elgar Publishing. Leah is an independent scholar and Visiting Professor at the University of the West of England, and former Visiting Fellow at the University of Oxford. Leah has also worked in large corporations including Accenture and KPMG, and latterly working with the UK Cabinet Office.

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]]> Franz Kafka and the Truths of Leadership, published by the curiously named Edward Elgar Publishing. Leah is an independent scholar and Visiting Professor at the University of the West of England, and former Visiting Fellow at the University of Oxford. Leah has also worked in large corporations including Accenture and KPMG, and latterly working with the UK Cabinet Office.

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]]> Sustainable Advertising, with the co-author, Sebastian Munden Sustainable Advertising, with the co-author, Sebastian Munden Tue, 07 May 2024 11:00:49 GMT 9:42 66229a9235f956001399a846 false https://strand-uk.com/strand-reviews/ 66229a9235f956001399a846 6426bd9a0cfcac00117aa9d0 How advertising can support a better future full 4 432 Sustainable Advertising, explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Waste and Resources Action Programme, a global action NGO tackling the causes of climate change and promoting circular living.

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]]> Sustainable Advertising, explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Waste and Resources Action Programme, a global action NGO tackling the causes of climate change and promoting circular living.

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]]> B2B Digital Marketing Strategy, with the author, Simon Hall B2B Digital Marketing Strategy, with the author, Simon Hall Tue, 30 Apr 2024 11:00:54 GMT 9:26 6622989835f9560013993cd9 false https://strand-uk.com/strand-reviews/ 6622989835f9560013993cd9 6426bd9a0cfcac00117aa9d0 How to use new frameworks and models to achieve growth full 4 431 B2B Digital Marketing Strategy, the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book!

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]]> B2B Digital Marketing Strategy, the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book!

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]]> Right Kind of Wrong, with the author, Professor Amy Edmondson Right Kind of Wrong, with the author, Professor Amy Edmondson Tue, 09 Apr 2024 11:00:00 GMT 9:49 6604545159103800167937ab false https://strand-uk.com/strand-reviews/ 6604545159103800167937ab 6426bd9a0cfcac00117aa9d0 Why Learning to Fail Can Teach Us to Thrive full 3 330 Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success

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]]> Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success

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]]> The Superpower of Small Teams, with the co-author, Brad Borkan The Superpower of Small Teams, with the co-author, Brad Borkan Tue, 02 Apr 2024 11:00:05 GMT 9:22 65f9c90c4876ab00167358de false https://strand-uk.com/strand-reviews/ 65f9c90c4876ab00167358de 6426bd9a0cfcac00117aa9d0 full 3 329 The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more

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]]> The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more

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]]> The Art of Statistics, with the author, Professor Sir David Spiegelhalter The Art of Statistics, with the author, Professor Sir David Spiegelhalter Tue, 26 Mar 2024 12:00:54 GMT 9:52 65f9c9b43c6a620017766774 false https://strand-uk.com/strand-reviews/ 65f9c9b43c6a620017766774 6426bd9a0cfcac00117aa9d0 Learning from Data full 3 328

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]]>

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]]> High-Impact Content Marketing, with the author, Purna Virji High-Impact Content Marketing, with the author, Purna Virji Tue, 19 Mar 2024 12:00:11 GMT 9:56 65f1a9bfd7315f0016439b05 false https://strand-uk.com/strand-reviews/ 65f1a9bfd7315f0016439b05 6426bd9a0cfcac00117aa9d0 Strategies to make your content intentional, engaging and effective full 3 327 High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect

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]]> High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect

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]]> GLUE, with the author, John Dore GLUE, with the author, John Dore Tue, 12 Mar 2024 12:00:24 GMT 9:49 65c221065ec3d10016ae258e false https://strand-uk.com/strand-reviews/ 65c221065ec3d10016ae258e 6426bd9a0cfcac00117aa9d0 Transforming leadership in a hybrid world full 3 326

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]]>

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]]> The Customer Copernicus, with the author, Charlie Dawson The Customer Copernicus, with the author, Charlie Dawson Tue, 05 Mar 2024 12:00:36 GMT 9:48 659fccc760548c001855eda9 false https://strand-uk.com/strand-reviews/ 659fccc760548c001855eda9 6426bd9a0cfcac00117aa9d0 How to be customer-led - and why it goes wrong! full 3 325 Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie!

https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/

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]]> Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie!

https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/

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]]> Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma Butler Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma Butler Tue, 27 Feb 2024 12:00:33 GMT 9:54 65ba5a4cf83c2300169d06cf false https://strand-uk.com/strand-reviews/ 65ba5a4cf83c2300169d06cf 6426bd9a0cfcac00117aa9d0 101 Ways To Use Sustainable Marketing As A Force For Good full 3 324

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]]>

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]]> The Human Experience, with the author, John Sills The Human Experience, with the author, John Sills Tue, 20 Feb 2024 12:00:44 GMT 9:51 65b13d8599426a0015b265c9 false https://strand-uk.com/strand-reviews/ 65b13d8599426a0015b265c9 6426bd9a0cfcac00117aa9d0 How to make life better for your customers and create a more successful organization full 3 323

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]]>

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]]> <![CDATA[New Rules of Marketing & PR, with the author, David Meerman Scott]]> Wed, 14 Feb 2024 09:11:11 GMT 9:53 65a11f4526354800172ac2df false https://strand-uk.com/strand-reviews/ 65a11f4526354800172ac2df 6426bd9a0cfcac00117aa9d0 Reasons why this multi-million seller continues to sell full 3 322 The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients!

https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/

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]]> The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients!

https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/

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]]> Forget the Funnel, with the co-author, Georgiana Laudi Forget the Funnel, with the co-author, Georgiana Laudi Tue, 06 Feb 2024 12:00:41 GMT 9:58 65a0563b138a2d00163ae732 false https://strand-uk.com/strand-reviews/ 65a0563b138a2d00163ae732 6426bd9a0cfcac00117aa9d0 A customer-led approach for driving predictable, recurring revenue full 3 321 If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop.

https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/

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]]> If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop.

https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/

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]]> The Fifth Phase, with the author, Dr Mark Powell The Fifth Phase, with the author, Dr Mark Powell Tue, 07 Nov 2023 12:00:56 GMT 8:57 6544eb568235ab00121a7a82 false https://shows.acast.com/strand-reviews/episodes/6544eb568235ab00121a7a82 6544eb568235ab00121a7a82 6426bd9a0cfcac00117aa9d0 A stunning new view of AI and business transformation full 2 219

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]]>

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]]> Let It Go, with the author, Dame Stephanie Shirley, CH Let It Go, with the author, Dame Stephanie Shirley, CH Tue, 31 Oct 2023 12:00:15 GMT 9:08 6532aca330f8d60012b8077a false https://strand-uk.com/strand-reviews/ 6532aca330f8d60012b8077a 6426bd9a0cfcac00117aa9d0 An extraordinary story, from refugee to IT titan to philanthropist full 2 218

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]]>

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]]> 21st Century Business Icons, with the author, Sally Percy 21st Century Business Icons, with the author, Sally Percy Tue, 17 Oct 2023 11:00:25 GMT 9:57 651571b942065c0011928f39 false https://strand-uk.com/strand-reviews/ 651571b942065c0011928f39 6426bd9a0cfcac00117aa9d0 Sally chats about the leaders who are changing our world full 2 216

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]]>

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]]> The Social Brain, with the author, Tracey Camilleri The Social Brain, with the author, Tracey Camilleri Tue, 10 Oct 2023 11:00:58 GMT 9:55 651551f5d1996000115a4009 false https://strand-uk.com/strand-reviews/ 651551f5d1996000115a4009 6426bd9a0cfcac00117aa9d0 Tracey tells all about the psychology of successful groups full 2 215

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]]>

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]]> Decoded - The Science Behind Why We Buy, with the author, Phil Barden Decoded - The Science Behind Why We Buy, with the author, Phil Barden Tue, 03 Oct 2023 11:00:34 GMT 9:45 6511ec795a07a5001177897a false https://strand-uk.com/strand-reviews/ 6511ec795a07a5001177897a 6426bd9a0cfcac00117aa9d0 Author Phil Barden tells all full 2 214

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]]>

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]]> B2B is really P2P, with the author, Frank Somma B2B is really P2P, with the author, Frank Somma Tue, 26 Sep 2023 11:00:58 GMT 9:59 6511f1ad5e38910011a0478e false https://strand-uk.com/strand-reviews/ 6511f1ad5e38910011a0478e 6426bd9a0cfcac00117aa9d0 Author Frank Somma shares compelling B2B insights full 2 213

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]]>

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]]> The Invisible Brand, with the author, William Ammerman The Invisible Brand, with the author, William Ammerman Tue, 19 Sep 2023 11:00:14 GMT 9:59 65004ea85a8d440011cbb5fe false https://strand-uk.com/strand-reviews/ 65004ea85a8d440011cbb5fe 6426bd9a0cfcac00117aa9d0 Marketing in the age of automation, big data, and machine learning full 2 212

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]]> Using Behavioral Science in Marketing, with the author, Nancy Harhut Using Behavioral Science in Marketing, with the author, Nancy Harhut Tue, 27 Jun 2023 07:00:02 GMT 10:27 6495cd2ca82eee00119eb8a8 false https://strand-uk.com/strand-reviews/ 6495cd2ca82eee00119eb8a8 6426bd9a0cfcac00117aa9d0 Nancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action! full 1 110 https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/

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]]> https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/

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]]> Audacious Goals, Remarkable Results, with the author, Brad Borkan Audacious Goals, Remarkable Results, with the author, Brad Borkan Tue, 20 Jun 2023 07:00:34 GMT 9:15 6465feab8c9c6a00113a126a false https://strand-uk.com/strand-reviews/ 6465feab8c9c6a00113a126a 6426bd9a0cfcac00117aa9d0 Brad explores what it takes to get things done even in the face of extraordinary diversity, looks at decision-making, and considers how the lessons may be carried over into business life. full 1 109

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]]> The Customer-Base Audit, with the author, Professor Peter Fader The Customer-Base Audit, with the author, Professor Peter Fader Tue, 13 Jun 2023 06:28:10 GMT 9:50 6464ccadb81fda001199fbca false https://strand-uk.com/strand-reviews/ 6464ccadb81fda001199fbca 6426bd9a0cfcac00117aa9d0 Professor Peter Fader talks about the ideas and impact of his book The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. full 1 108 The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. The customer-base audit will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Buy the book https://www.amazon.co.uk/Customer-Base-Audit-Journey-Customer-Centricity/dp/161363160X/

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]]> The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. The customer-base audit will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Buy the book https://www.amazon.co.uk/Customer-Base-Audit-Journey-Customer-Centricity/dp/161363160X/

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]]> Influencer Marketing Strategy, with the author, Gordon Glenister Influencer Marketing Strategy, with the author, Gordon Glenister Tue, 06 Jun 2023 07:00:56 GMT 9:58 642e82d5c6ef3c0011710dd3 false https://strand-uk.com/strand-reviews/ 642e82d5c6ef3c0011710dd3 6426bd9a0cfcac00117aa9d0 Author Gordon Glenister talks about the ideas and impact of his book Influencer Marketing Strategy: How to Create Successful Influencer Marketing. full 1 107 Influencer Marketing Strategy: How to Create Successful Influencer Marketing. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259/

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]]> Influencer Marketing Strategy: How to Create Successful Influencer Marketing. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259/

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]]> Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, with the author, Daniel Rowles Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, with the author, Daniel Rowles Tue, 30 May 2023 07:00:00 GMT 9:53 642e8219a5f38c0011614d4d false https://strand-uk.com/strand-reviews/ 642e8219a5f38c0011614d4d 6426bd9a0cfcac00117aa9d0 Daniel Rowles talks about the key elements in his book Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. full 1 106 Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/

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]]> Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/1398694142/

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]]> Data and Analytics Strategy for Business, with the author, Simon Asplen-Taylor Data and Analytics Strategy for Business, with the author, Simon Asplen-Taylor Tue, 23 May 2023 07:00:22 GMT 9:44 642e8112ac6baa0011a4a717 false https://strand-uk.com/strand-reviews/ 642e8112ac6baa0011a4a717 6426bd9a0cfcac00117aa9d0 Simon Asplen-Taylor talks about his book Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. full 1 105 Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Data-Analytics-Strategy-Business-Results-Driven/dp/1398606057/

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]]> Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy. Excellent insights in just ten minutes from an authoritative, knowledgeable, and enthusiastic speaker. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Data-Analytics-Strategy-Business-Results-Driven/dp/1398606057/

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]]> The Hidden Psychology of Social Networks, with the author, Joe Federer The Hidden Psychology of Social Networks, with the author, Joe Federer Tue, 16 May 2023 07:00:09 GMT 9:49 642e808a63f9a200114b848e false https://strand-uk.com/strand-reviews/ 642e808a63f9a200114b848e 6426bd9a0cfcac00117aa9d0 Great insights in just ten minutes into how B2B marketers can make social media work effectively. full 1 104 The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Hidden-Psychology-Social-Networks-Understanding/dp/B099BNM3TJ/

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]]> The Hidden Psychology of Social Networks. Great insights in just ten minutes into how B2B marketers can make social media work effectively. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Hidden-Psychology-Social-Networks-Understanding/dp/B099BNM3TJ/

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]]> Account-Based Marketing, with the author, Jessica Fewless Account-Based Marketing, with the author, Jessica Fewless Tue, 09 May 2023 07:00:39 GMT 9:13 642e84a405d6cb001134b82a false https://strand-uk.com/strand-reviews/ 642e84a405d6cb001134b82a 6426bd9a0cfcac00117aa9d0 full 1 103 Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you'd like the skinny on ABM in less than ten minutes, listen to Jessica's sharp observations. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Account-Based-Marketing-Target-Companies-Revenue/dp/1119572002/

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]]> Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue. If you'd like the skinny on ABM in less than ten minutes, listen to Jessica's sharp observations. The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Account-Based-Marketing-Target-Companies-Revenue/dp/1119572002/

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]]> The Customer Catalyst, with the author, Daniel Bausor The Customer Catalyst, with the author, Daniel Bausor Tue, 02 May 2023 07:00:06 GMT 9:59 642ad0dd1c2e26001177a8a9 false https://strand-uk.com/strand-reviews/ 642ad0dd1c2e26001177a8a9 6426bd9a0cfcac00117aa9d0 Ten insightful minutes from an energetic, enthusiastic and expert practitioner: Daniel Bausor comments on his book The Customer Catalyst full 1 102 The Customer Catalyst, and how market power has shifted forever from seller to buyer. Really ground-breaking stuff! Buy the book: https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/

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]]> The Customer Catalyst, and how market power has shifted forever from seller to buyer. Really ground-breaking stuff! Buy the book: https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/

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]]> The Laws of Brand Storytelling, with the author, Ekaterina Walter The Laws of Brand Storytelling, with the author, Ekaterina Walter Tue, 25 Apr 2023 06:33:23 GMT 7:17 642e7fbf65d9170011cfda1e false https://strand-uk.com/strand-reviews/ 642e7fbf65d9170011cfda1e 6426bd9a0cfcac00117aa9d0 full 1 101 The Laws of Brand Storytelling. As one commentator put it, "Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytellilng is sassy, strategic, and chock-full of great brand stories!" The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/

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]]> The Laws of Brand Storytelling. As one commentator put it, "Filled with valuable insights, tools, and frameworks, The Laws of Brand Storytellilng is sassy, strategic, and chock-full of great brand stories!" The big question: is it worth reading? Buy the book https://www.amazon.co.uk/Customer-Catalyst-Sustainable-Business-Economy/dp/1119575087/

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