More about Banana Loca: For years, best friends Bechara and Renee frequented invention trade shows and shared cool gadget finds. One fruitful day when Bechara was talking about eating Nutella and bananas as a child in Lebanon, Renee commented about how her 15 nieces and nephews love banana slices with peanut butter. And the idea of Banana Loca was born! Besides wanting to do it because there's nothing like it on the market, bananas are just inherently funny right?! Just saying the word seems to make people smile, so they decided to make Banana Loca a reality. The thought of Banana Loca helping families have fun in the kitchen while giving tummies something yummy is everything to them!

https://bananaloca.com/

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More about Ashley:Ashley Silfies is the CEO, Co-Owner, and Designer of Pink Picasso and Wear Your Sole.  Ashley’s background in photography and manufacturing allowed her to create a fresh start for her and her family, including her wife and business partner Brittany Silfies.

Over the last three years, this wife team has worked from home while raising three kids and creating multiple consumer brands that their fans love.  Right now, they are ripe for growth and see a bright future of expanding their existing brands.

Ashley and Brittany have won the attention of Oprah’s Favorite Things not once, but twice, and were offered four separate deals by the Sharks on ABC’s Shark Tank in November 2021.  What comes next is yet to be discovered, but they hope to continue creating what the world needs in order to feel creative and be their own kind of artist.

When they are not taking the entrepreneurship world by storm, Ashley and Brittany enjoy spending time with their family (the kids, the dog, the cats, and the horses) and inventing new and exciting ways to work together doing what they love.

https://pinkpicassokits.com/

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Wonder how long it takes for that poop bag to biodegrade? Eons.

Well I did until I met Tracey who created Pooch Paper, the first biodegradable paper pooch paper. Tracey is slowly changing the world of poop. Yep I said it again.

Dive into our conversation about how she created Pooch Paper, where it's being sold ( like everywhere) and how she is expanding into dog parks and city parks with her Pooch Paper dispensers, all to help our landfills degrade faster.

Tracey is passionate about Pooch Paper and I just love her attitude.

Made in the USA, Pooch Paper is a recycled, non-chlorine bleached paper alternative to single-use plastic dog waste bags.

Our sheets are 100% biodegradable, 100% compostable and are manufactured using renewable energy. Our fluorochemical-free, oil and grease resistant coating is made naturally during the pulp drying process in order to ensure your doggie’s doodie remains inside the paper and not on your hand! Most manufactured products contain PFAS chemicals that are nearly impossible to break down; Pooch Paper is PFAS-free.

There are an estimated 22 billion pounds of doggie doodie dropped each year in the U.S. alone.

While not all dog parents pick up after their dogs, roughly ten million tons of dog waste and over 500 million plastic doggie bags end up in landfills each year.

Most doggie parents have become sensitive to the growing awareness around single-use plastics, and have begun to consider how dog waste bags play into this environmental concern. Some pet parents have chosen to “up cycle,” or reuse plastic bags that come from the grocery market, for example. Others use oxo-biodegradable plastic bags, which purport to be eco-friendly. The latest initiative to hit the dog waste bag market includes bioplastics.

While all of these efforts are one step closer to being eco-friendly, there still remains one common denominator across all of these categories: plastic.

Research suggests dog owners use more than 500 million single-use plastic bags for dog waste annually. Plastic is generally not biodegradable - it can take over 500 years to degrade, if it ever does. Some bags are manufactured as oxo-biodegradables, meaning that a formula called EPI is added during the manufacturing process to enable the plastic to break down quicker. However, oxo-biodegradables often do not fully disappear. Instead, they break down into millions of micro-plastic particles that enter the air we breathe, the water we drink and ultimately the food supply we consume.

Such micro-plastic particles may, among other things, carry toxic or carcinogenic chemicals used in making the plastic, or they can act as a carrier for pathogens and heavy metals.

Our planet and our pups are made to be loved!

https://www.poochpaper.com/

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Under her leadership since she launched the agency in 2014, Obvious.ly has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.

With thousands of campaigns under her belt, Mae is a recognized expert on the influencer industry and has been widely quoted in the press, appearing in publications such as the New York Times, Wall Street Journal, Financial Times, NPR, CNBC, and the Washington Post.

Obviously’s clients include iconic brands such as Amazon, Ulta, Lyft, Google, Coca-Cola, and Hasbro, and in 2019, Mae won both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency award.

Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.

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We also chatted about using the new feature "Reels" as a way to gain more followers, and how to attract and work with influencers.

Follow Social Sensi on Instagram or check out his social media offerings.

More about Social Sensi

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It was a place I could go to read about other moms nightmares, forgotten children, terrible meals, dirty diapers and billions of things we all mess up on.... as well as the joy, laughter, and amazing moments.

Jill is a genius in creating content. When she created the Mommy Confessionals, it took off like wild fire and took the blog into a totally new space with millions of subscribers and ad money pouring in. It's a safe and anonymous place to leave your "confession", get it off your chest and feel free of the burden.... while enjoying a good laugh or cry for sure.

Jill shares her story, what it was like to talk about her own family and how the business grew, sold and what she's up to now.

Quotes from Jill's Book Scary Mommy

• I shall remember that no mother is perfect and my children will thrive because, and sometimes even in spite of me.
• I shall not preach to a fellow mother who has not asked my opinion. It’s none of my damn business.
• I shall maintain a sense of humor about all things motherhood.

More about Jill

Jill Smokler is a noted entrepreneur, social influencer, New York Times bestselling author, and community builder.

As the founder of Scary Mommy, Jill has spent the last ten years creating and curating online content for parents, having grown her one-time “mommy blog” into one of the most influential digital parenting properties in the world.

During her tenure at Scary Mommy — most recently as Chief Content Officer — Jill used candor, humor, and humility to redefine the role and influence of parents online. Her commitment to publishing honest, compelling, and sometimes controversial content, combined with her uncanny sense of how parents are willing to interact with brands online, created a new kind of digital parenting ecosystem that has given moms a voice and brands a roadmap for engaging the sought after mom audience.

  In 2017, Forbes magazine named Jill a top ten parenting influencer.

Connect with Jill

https://jillsmokler.com

https://www.scarymommy.com/

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Nicknamed "Wellies", I often think of the English when I hear this word as it is derived from the name of the boots worn by the British Aristocracy back in the early 19th century. Dunlop has certainly developed the "Wellie" beyond any 19th century boot makers wildest dreams.

Dunlop has generously offered a 15% discount on boots to you listeners! Use code SarahShaw15 at checkout.

More about Mary

Mary Steinbrunner, General Manager of Dunlop Protective Footwear -USA Division, has a strong background in Marketing and Business Development with a track record of solid leadership and successful business planning.

 Mary became the General Manager when the company was acquired in May 2016. She has been part of the organization since April 2000, where she began as a Marketing Assistant and grew alongside her team into the current role as General Manager, while navigating three ownership changes in the past five years.  

 She is committed to building strong teams and enhancing independent leadership within company and community. In addition to the pledge to her Dunlop family, Mary has worked with local Women’s initiatives to support domestic abuse victims, helping to rebuild their confidence, and their lives.

 Mary holds a Bachelor’s Degree in Business Administration from the University of Baltimore and Marketing Strategy Certificate from Cornell University.

 Mary has a strong belief in workplace diversity and supports training, education, and empowerment initiatives as key criteria to greater personal and business achievement.

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CELSIUS® is a Fitness Drink which is clinically proven to function. How? As a thermogenic, CELSIUS’ proprietary MetaPlus blend accelerates metabolism, increasing your body’s ability to burn fat and calories. There are only two ways a body burns fat: through increased heart rate and/or thermogenesis. Drinking CELSIUS and then going into motion is double dipping, you’re accelerating the burn and the results are even faster

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In this episode of Dial for Dollars you'll learn how to keep things afloat while building a business.

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Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.

Giving back has always been at the forefront of the business model. Chad overseas all of their charitable arms and continues to look for ways to grow their ability to donate.

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We also share how to determine which "level" of NO it really is and when to keep pursuing, and when to give up and move on to greener pastures.

Bottom line, never take no for an answer until they tell you to lose their phone number. 

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Contacting buyers and following up is the biggest part of the game and is the key to building long lasting relationships and making sales.

Lisa and I chat about how you can stay on top of buyers without seeming pushy, yet being bold enough to close the deal.

Business is all about making money so you can keep growing. Don't be afraid to contact buyers and let them know you are there. In this instance the squeaky wheel gets the grease so don't let anyone else take your place on the shelves.

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Lisa and I want to help you be bold, get sales and learn the nitty gritty of launching a successful product line - no mater what it is.

In this episode, we talk about how to make the most of a Trade Show, how to attract buyers and the media, and how to get sales, even when no one is stopping in your booth.

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Skyler Scarlett got into entrepreneurship right out of college after graduating from Chico State with a degree in Exercise Physiology and a Minor in Nutrition. With his older sister Brittney Scarlett-Torres, together they started one of the first Cryotherapy Spas in the country in 2014. With limited business knowledge or funds they built a thriving business in their hometown of Carmel, CA. A few months after opening they hit their big break when they beat out 80,000 other entrepreneurs to appear on hit TV show ABC Shark Tank.

As an aftereffect of the show and the exposure of 8 million viewers, the siblings worked out a deal with a major fitness club chain to bring their recovery and wellness start up into select locations. They started their first center inside of a fitness club in 2017 and were able to sign up 200 monthly members over the course of a year. They look forward to expanding their recovery model across the U.S. inside of fitness clubs nationwide.

Skyler and Brittney have been featured in Forbes, Entrepreneur, Club Industry, and appeared on CNBC & ABC, and to date have raised over $300,000.

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Who'd a thunk that heel caps would be such a big thing right? We've all been to grass party events, and weddings where your heel just sinks down and you know your shoes are ruined.... or need an emergency trip to the doctor.

Becca and her co-founder Monica had the same experience over and over until they had their ah-ha moment.....and grass events were never the same again!

Tune in and listen as we chat about how they started at night and on the weekends, got on Shark Tank, didn't take the deal, pursued sales on their own, are now in over 10,000 stores and still do the sales themselves. Whew!

Like many engaged entrepreneurs, especially Trina Turk, Becca talks about how important customer service is and how on top of it they are all the time. They pursue PR, celebrities and most of all sales.

Visit Solemates website for an instant 20% off your first purchase.

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In the beginning, Elizabeth watched Shark Tank and did a bunch of google research as she was on a super low budget.  Unfortunately, she took a few shortcuts with her patent and it's not as strong as it could be.  

Elizabeth created her Cupcake Rack with the non-baker in mind. She encourages you to buy cupcakes, and just put them in the rack to create an edible floral arrangement, or easily decorate them yourself for a more personalized version. She uses video demos to show how easy it is to use which is handy for live TV too.  

Elizabeth shares how many NO's she experienced and how to power through that and turn it around into positives in order to move forward instead of wallowing in the rejection.

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Henry Stafford is one smart man. Using everything he learned while holding down a powerful job at Under Armour, he and 3 partners launched Revtown, a denim company that is taking the mens jean world by storm. Deciding that jeans didn't need to be expensive to be awesome, they created their own denim fabric in Italy to set themselves apart from competitors. Henry talks a lot about how they do marketing as they only sell on their own website. No discounts ever, not even to staff, is one of their models.

Henry Stafford has been in the Product and marketing space for over 20 years with long stints at Under Armour, American Eagle,Old Navy and Abercrombie.

Henry was Under Armour's former chief merchandising officer and help Under Armour grow from $800M to $5 billion over 6 years. His partner Steve Battista was a former senior vice president of creative at Under Armour, and Matt Maasdam, was the former head of the Under Armour's e-commerce unit. Their fourth partner, Chris Lust, comes from the hedge fund world and is now the CEO and is the one who keeps them all in line!

The three of them set out to create quality denim, straightforward fits, and unbeatable comfort — and it's clear they've achieved just that with Revtown.

Find Revtown on Instagram and Facebook

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Maria attends several Tradeshows in the USA in order to bring the People of the Sun products to stores in the USA. Expanding into more stores globally is their goal for 2019.

PEOPLE OF THE SUN, founded by Maria Haralambidou is a nonprofit social enterprise based in Malawi that focuses on making money in the sun. They mobilise rural and urban informal artisan initiatives in the country, in order to raise the profile of locally made furniture and home accessories on a national and international level and create economic, social and cultural value to Malawi, while lifting the producers/artisans out of poverty.​

Their mission​ ​is to create opportunities for low-income artisans in Malawi to build sustainable businesses, inspired by their indigenous knowledge and traditions, so that eventually they can reduce poverty through trade. ​​

Follow Maria and The People of The Sun on Facebook and instagram

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Trade Show 411

Kelly shares all the goodies that UBM provides for new vendors so they don't get lost at their first show. They have staff on hand to help you decide which show to attend, they'll advise on booth design, and even direct buyers to your booth who are looking for what you're selling! The UBM staff also promotes you on social media as part of the package. Amazing free ad ons these days to make sure everyone has a successful time. It's important that buyers walk away feeling content too, so matching them with the right vendors is an important part of UBM's job.

They make it so easy for you to be a success!

Kelly has generously offered to give you a free badge to walk any of their shows. Be sure to listen to the podcast for the magic subject line and email Kelly to get your badge. She will even talk to you about your brand to be sure you are visiting the best show for your brand and customer. She is super whip smart and knows fashion inside and out.

More about Kelly

Kelly Helfman is Vice President and Brand Director of WWDMAGIC, FAME, AccessoriesTheShow and POOL Tradeshow, four of UBM Fashion’s top performing events. With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand KWEEN and launching Children's Club Las Vegas, and FWD New York (now merged with FAME.)

Website: www.ubmfashion.com

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Join me and Lauren as we talk about how to pitch editors, what they look for, what not to do and in general, how to be successful at pitching. She gives all kinds of fabulous tips and shares her thoughts on following up too!

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Ryan freely shares his ideal methods to finding the RIGHT influencers who can help you grow your business, and also shows us how you can fall prey to the ones you might think are "hot" but are not.

Landing Influencers will help your business grow is about collaborations, presenting a benefit to influencers and how to use these to your advantage.... well, to everyones advantage.

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Karen herself is an awesome women entrepreneur by just starting a company with that name in my book!  

Karen found that she was always giving advice to women entrepreneurs and how grateful they were. After dishing it out for a while, she realized that she wanted to be around more awesome women entrepreneurs and learn from them too.... and Awesome Women Entrepreneurs was born.

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Stephen is very involved on Capital Hill with the patenting process for aspiring entrepreneurs in hopes of making this process easier. His latest venture Inventors Group of America links inventors to groups all over the country for support and help with their inventions.

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Michael shares about growing a start up, how they built their following, and how they continue to learn daily on how to do it better, build customer relationships and feed America one meal at a time.

Michael's generous offer:  

CODE: streetsmart

OFFER: $40 off 2 weeks of 6 meals

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Drawing on her own experiences, Lisa has been successful in helping other addicts kick the habit, go on to lead successful lives and in the process become an entrepreneur.

We talk about how overcoming addiction and the tools you learn to cope are very similar to being an entrepreneur and being able to pivot and move through growing pains to adapt.

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From her early days reporting for Money Magazine to hosting a primetime series on CNBC and writing monthly for O, The Oprah Magazine and Mint.com, she’s become a favorite go-to money expert and friend.

Millions of Americans tune into Farnoosh’s award winning podcast, So Money, which made its debut in January 2015.

Farnoosh and I chat about her life growing up with immigrant parents and how they never made money a “taboo” subject. They were open and honest about money and even helped her open her own IRA at a young age.

If you are into making money then check out this podcast because Farnoosh Torabi helping Americans live their richest, happiest lives.

Farnoosh also interviewed me - check it out here

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Plus she has a grant program for single moms…. What?

There are 10 million unmarried moms heading families, and 57 percent of births to millennial moms were outside of marriage. With those kinds of stats it's no doubt Emma is successful. Don’t get me wrong, Emma works hard, is smart as a whip and is an amazing writer that makes you feel like she’s writing to you.

In her new book Emma offers the advice she needed to navigate her new life as a single professional woman and parent.

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Join me and Anna Lecat as we explore how she built Les Lunes into a successful brand with four free standing stores and one recent pop up in Chicago as well as their very profitable online store. Anna shares a few of her start up mishaps, her successes, and how important her trips to visit her factories can be. Anna tells us how she visits her store fronts regularly and mingles with customers to hear their comments and feedback on current designs. Conversing with her customers face to face has been her secret sauce for years.

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In 2009, Abby decided to take the entrepreneurial plunge with her first client DreamWorks and never looked back. Abby Endres is the founder of LIFT, a marketing and advertising agency that specializes in sports, entertainment, attractions and lifestyle marketing. LIFT’s main objective is to help brands deliver increased revenue and attendance through custom ad campaigns and activations.

Abby and I dive into how she left the corporate world to start her own agency and landed one of the world’s most famous and loved companies as her first client. This got the ball rolling and she’s never looked back. Abby shares some of her early rookie mistakes and how she learned from them to make her the best as what she does.   Abby knows that you’ll get knocked down from time to time, but it’s how you get up that makes the difference between today and tomorrow.

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Together they created the “I got your back" campaign which is dedicated to eradicating bullying…..or at least bringing it to the attention of kids, parents and schools across America. I got your back is about empowering kids and parents to be brave enough to acknowledge that their child is being bullied and help them find the courage to change their future.

Join our lively conversation where Quinton and Eric talk about their own childhood experiences with being bullied and how their willingness to share those experiences with other kids gives these children the confidence to speak up.

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With a bit of fashion training under her belt, Erin just dove in head first to her Project Runway assignments. Erin shares some of the ups and downs of being on the show and how hard it was to always be on camera (except while in the loo where she went from time to time to think quietly).

Listen in.....

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