60 acast.com Talent Republic https://shows.acast.com/talent-republic en Vladimir Benic employer branding, hiring, recruitment, management, organizational philosophy Vladimir Benic About hiring, employer branding and management "Knowledge has to be improved, challenged, and increased constantly, or it vanishes."

Peter Drucker



I believe many things will be re-imagined and redesigned in the years to come. This need for change and improvements are the most basic instincts we now have as we have been shaped by innovation and entrepreneurship culture. Let's add some fundamentals about these topics, learn how everything started and got so complicated and then... hopefully we can start inventing the future.

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]]> "Knowledge has to be improved, challenged, and increased constantly, or it vanishes."

Peter Drucker



I believe many things will be re-imagined and redesigned in the years to come. This need for change and improvements are the most basic instincts we now have as we have been shaped by innovation and entrepreneurship culture. Let's add some fundamentals about these topics, learn how everything started and got so complicated and then... hopefully we can start inventing the future.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Vladimir Benic info+5d92751393f4a5716960baef@mg-eu.acast.com 5d92751393f4a5716960baef talent-republic episodic https://assets.pippa.io/shows/5d92751393f4a5716960baef/1569881162214-bfbbb1ee5f236585eda4fbd30db9c7e8.jpeg https://shows.acast.com/talent-republic Talent Republic Employer Branding In A Crisis Employer Branding In A Crisis Fri, 03 Apr 2020 20:45:17 GMT 20:21 5e87a05d2a13b09210c1d07b false https://shows.acast.com/talent-republic/episodes/employer-branding-in-a-crisis 5e87a05d2a13b09210c1d07b 5d92751393f4a5716960baef employer-branding-in-a-crisis What to do when things go upside-down? full 1 7 There are 2 challenges which are now on top of everybody's mind:

1) how to do employer branding in the coronavirus days and

2) how to do employer branding in the recession which will follow the coronavirus crisis.

I'm offering this simple phrase, to kids from 5 to 92, although it's been said many times, many ways... merry employer branding, to you.

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]]> There are 2 challenges which are now on top of everybody's mind:

1) how to do employer branding in the coronavirus days and

2) how to do employer branding in the recession which will follow the coronavirus crisis.

I'm offering this simple phrase, to kids from 5 to 92, although it's been said many times, many ways... merry employer branding, to you.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Way to Data-driven Employer Brand Management The Way to Data-driven Employer Brand Management Tue, 03 Mar 2020 23:45:56 GMT 18:07 5e5eec3503a9e32d442fca8b false https://shows.acast.com/talent-republic/episodes/the-way-to-data-driven-employer-brand-management 5e5eec3503a9e32d442fca8b 5d92751393f4a5716960baef the-way-to-data-driven-employer-brand-management trailer 1 6 We should all be trying to measure our activities and make well informed, data based decisions. Employer branding is no different. Whenever you are trying to add new KPI's and measure something, a lot of people will be against it. And sure, you can always find more reasons why not to measure something rather than to measure it. In your employer branding career you'll sometimes have to invent KPI's and learn what can be measured and how to ensure you're on the right track. Without metrics and analytics, you'll have a much bigger problems along the way so doing it from scratch and during your strategy development process is the best way to start learning which metrics work and which don't. Hope I add some clarity with this episode.

Sincerely,

Your elected representative

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]]> We should all be trying to measure our activities and make well informed, data based decisions. Employer branding is no different. Whenever you are trying to add new KPI's and measure something, a lot of people will be against it. And sure, you can always find more reasons why not to measure something rather than to measure it. In your employer branding career you'll sometimes have to invent KPI's and learn what can be measured and how to ensure you're on the right track. Without metrics and analytics, you'll have a much bigger problems along the way so doing it from scratch and during your strategy development process is the best way to start learning which metrics work and which don't. Hope I add some clarity with this episode.

Sincerely,

Your elected representative

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]]> You want strong EVP? Try this approach You want strong EVP? Try this approach Sun, 29 Dec 2019 15:15:24 GMT 11:58 5e08c30d789ce7ef43d6c06b false https://shows.acast.com/talent-republic/episodes/you-want-strong-evp-try-this-approach 5e08c30d789ce7ef43d6c06b 5d92751393f4a5716960baef you-want-strong-evp-try-this-approach How do you provide fundamental value to your employees? What actually matters to employees and impacts their employee experience? full 1 5 Instead of looking to short term perks and benefits which majority of employees take for granted and everyone can copy, look at your capabilities. Pick the places to compete where there will be no gap between strategy and execution, because you already have those capabilities in place. Learn more about the fundamental value of employer value proposition and some logic behind strategic alignment between EVP, business strengths and execution.


Strategy vs. execution gap and business capabilities approach I apply in EVP consulting work is based on the framework described in:

Leinwand, Paul & Mainardi, Cesare R.: "Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap", Harvard Business Review Press.

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]]> Instead of looking to short term perks and benefits which majority of employees take for granted and everyone can copy, look at your capabilities. Pick the places to compete where there will be no gap between strategy and execution, because you already have those capabilities in place. Learn more about the fundamental value of employer value proposition and some logic behind strategic alignment between EVP, business strengths and execution.


Strategy vs. execution gap and business capabilities approach I apply in EVP consulting work is based on the framework described in:

Leinwand, Paul & Mainardi, Cesare R.: "Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap", Harvard Business Review Press.

Hosted on Acast. See acast.com/privacy for more information.

]]> Can Marketers Ruin Employer Branding? Can Marketers Ruin Employer Branding? Wed, 11 Dec 2019 21:59:50 GMT 9:29 5df166d76eeb4c793fe3905f false https://shows.acast.com/talent-republic/episodes/can-marketers-ruin-employer-branding 5df166d76eeb4c793fe3905f 5d92751393f4a5716960baef can-marketers-ruin-employer-branding full 1 4 Product branding is about persuading me to go buy some ice-cream. Employer branding is about persuading me I should go to work. You think that's the same?

Marketers are very important part in building your employer brand and they are clearly adding value – therefore their skills and know-how are very important. However, in this episode I'm trying to highlight a few things which should be addressed when you will be approaching this topic with marketing and communication experts. These guidelines should be well understood as you will move forward to your employer branding success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Product branding is about persuading me to go buy some ice-cream. Employer branding is about persuading me I should go to work. You think that's the same?

Marketers are very important part in building your employer brand and they are clearly adding value – therefore their skills and know-how are very important. However, in this episode I'm trying to highlight a few things which should be addressed when you will be approaching this topic with marketing and communication experts. These guidelines should be well understood as you will move forward to your employer branding success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Managing the Management Managing the Management Sun, 13 Oct 2019 21:02:49 GMT 16:02 5da390fa01cefce02823cc50 false https://shows.acast.com/talent-republic/episodes/managing-the-management 5da390fa01cefce02823cc50 5d92751393f4a5716960baef managing-the-management full 1 3

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]]>

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]]> De-constructing Employer Branding De-constructing Employer Branding Wed, 02 Oct 2019 20:57:48 GMT 10:07 5d950f4e3406a54643dbb95d false https://shows.acast.com/talent-republic/episodes/de-constructing-employer-brand 5d950f4e3406a54643dbb95d 5d92751393f4a5716960baef de-constructing-employer-brand full 1 2 In this episode I talk about ownership confusion – is employer branding an HR topic, marketing or PR topic? Who should manage employer brand and why, who has the resources to develop and execute EB strategy and how? What are all the pieces and work that should be done?

My goal is to empower you to be an employer branding expert, to confidently lead employer branding projects, strategy development and understand the tools which will drive successful execution and improve your company's employer brand.

Join in and let me clarify a few important concepts about managing your employer brand and how do all the pieces fit together and impact each other.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode I talk about ownership confusion – is employer branding an HR topic, marketing or PR topic? Who should manage employer brand and why, who has the resources to develop and execute EB strategy and how? What are all the pieces and work that should be done?

My goal is to empower you to be an employer branding expert, to confidently lead employer branding projects, strategy development and understand the tools which will drive successful execution and improve your company's employer brand.

Join in and let me clarify a few important concepts about managing your employer brand and how do all the pieces fit together and impact each other.

Hosted on Acast. See acast.com/privacy for more information.

]]> Attention vs. intrinsic value Attention vs. intrinsic value Mon, 30 Sep 2019 21:43:48 GMT 9:18 5d92771551b062790d7b16af false https://shows.acast.com/talent-republic/episodes/attention-vs-intrinsic-value 5d92771551b062790d7b16af 5d92751393f4a5716960baef attention-vs-intrinsic-value Basics of successful employer branding full 1 1 It should be quite clear that achieving strong employer brand is not only marketing gimmick. Building strong employer brand means to create strong fundamental value of you as an employer.

The tricky part about employer branding is that it can not be managed only with the external communication – messages which should engage future job applicants. Your job is not only to create company videos and blog posts about awesome work culture your company has. Employer brand has to be managed internally, catering to your employee's needs and making sure there are significant improvements achieved in employee experience.

Hosted on Acast. See acast.com/privacy for more information.

]]> It should be quite clear that achieving strong employer brand is not only marketing gimmick. Building strong employer brand means to create strong fundamental value of you as an employer.

The tricky part about employer branding is that it can not be managed only with the external communication – messages which should engage future job applicants. Your job is not only to create company videos and blog posts about awesome work culture your company has. Employer brand has to be managed internally, catering to your employee's needs and making sure there are significant improvements achieved in employee experience.

Hosted on Acast. See acast.com/privacy for more information.

]]>