The Antidote

Building trust: The key to saving outbound

Mon, 26 Aug 2024 17:53:57 GMT

On the eight episode of The Antidote, Chris Ritson, a sales leader and entrepreneur shares his mission to help salespeople reach their full potential, particularly through outbound sales. How can SDR teams reach buyers, resonate with them and close more deals? For Chris, it’s all about building trust and learning in the process. Chris reflects on the importance of spending time each day learning and preparing to exceed in the day after, by executing the right actions. As Chris on his journey as an SDR and SDR leader, he reinforces the importance of having a clear vision of your goals and working hard every day to achieve them.

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Mastering the Art of Building Authentic B2B Communities

Thu, 11 Jul 2024 12:14:47 GMT

Did you know that the first community Justin Levy created was a foodie community? In this week’s episode of The Antidote, Justin Levy, ZoomInfo’s Head of Social Media, Influencer Marketing & Community, shares the key learnings from his 18 years spent building and maintaining engaged and authentic communities. From creating great content to establishing long-term relationships with influencers, and constantly analyzing community members’ sentiment, Justin shares the do’s and don’ts of community marketing, highlighting how community engagement directly correlates to business success.

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The power of social selling with Daniel Disney

Thu, 20 Jun 2024 12:22:20 GMT

How does one become the king of social selling? In this episode of The Antidote, Alex Olley interviews Daniel Disney for a Social Selling 101 class. Daniel takes us through the social selling best practices, from personalization to adaptability, and challenges, such as algorithm changes. For Daniel, social selling is all about providing value and building relationships, and focusing on building a human personal brand is the key to achieving success and selling more, and better.

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Out with go-to-market, in with go-to-network, with Mac Reddin

Thu, 16 May 2024 10:24:43 GMT

Have you seen dinos floating around Linkedin lately? In the fourth episode of The Antidote, Mac Reddin, founder of Commsor and self-titled “Rey de Dinos”, joins Alex for a conversation about the shift from go-to-market to go-to-network and its positive long term effects in the success of any business. Mac unveils how the team at Commsor pulled off a massive product launch campaign - without spending a dollar - and how relationship building skills can make or break your pipeline. As Mac reflects on Commsor’s journey - and his own as a founder -, he reinforces how important community, collaboration and people are. Businesses are important, but the people who help build them are essential.

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Building a strong ABM foundation, with Mason Cosby

Thu, 25 Apr 2024 12:00:59 GMT

In the fourth episode of The Antidote, Mason Cosby, founder of Scrappy ABM, joins Alex for a conversation about taking it slow and focusing on the foundations before making big - sometimes risky - bets. Mason shares his crawl, walk, run approach to account-based marketing, and the importance of assessing one’s business stage of maturity before investing in specific ABM technology. Reflecting on his learnings and wins from his Scrappy ABM journey, Mason reiterates how essential it is for marketers and sellers alike to focus on the fundamentals, and build playbooks that can be optimized and scaled over time.

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People-based GTM, with Nick Bennett

Thu, 04 Apr 2024 12:15:24 GMT

In this episode of The Antidote, Alex Olley is joined by Nick Bennett, Co-Founder and CCO of TACK, to talk all about being people-first. Nick discusses the need for a change in the way GTM teams work, and the necessary move from a company-first mindset, to a people-first one, that focuses on meaningful interactions and relationship building as a way to drive business results. Nick reflects on the rise of the creator economy, as part of the people-first ecosystem, the lessons he learned throughout his career, on how being a father of three positively impacted his journey.

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Creating AMP, with Morgan J Ingram

Thu, 14 Mar 2024 13:00:19 GMT

In the second episode of The Antidote, Morgan J Ingram, Founder at AMP, joins Alex Olley for a conversation about being more human and thinking outside the box. Morgan delves into the Three A’s framework, a three-step approach that allows GTM teams to double down on what works (amplify), focus on tactics that help them grow (acquire), and lean into existing customers to drive additional revenue (advocate). Morgan reflects on what it takes to be an excellent seller, the challenges of building AMP, and how he found gratitude as a way to live a happier and more fulfilling life.

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GTM Partners and The GTM OS

Wed, 28 Feb 2024 14:57:14 GMT

In this first episode of The Antidote, Alex is joined by Sangram Vajre, CEO of GTM Partners, bestselling author, father, and founder. Sangram and the GTM Partners team’s mission is simple: to take the complexity out of go-to-market and over the years they have launched books and developed frameworks to help business leaders navigate complex market dynamics and efficiently make decisions. As someone who had to give up a lot to achieve a lot, Sangram reflects on this journey of success, the importance of doing meaningful work, and finding your way back to yourself.

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