60 acast.com The Attention Shift https://feeds.acast.com/public/shows/the-attention-shift en Ed Abis, Joe Redfern and Lee Radbourne Business of Media, Sports Media Business News ,Sports Media Insights ,Fan Engagement,Sports Business ,Ed Abis,Jo Redfern,Lee Radbourne,Multi-platform Media,Sports Media News,Sports Media,Sports Media Business Ed Abis, Jo Redfern and Lee Radbourne Don’t fit the format. Fix it.


The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.


This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

]]> Don’t fit the format. Fix it.


The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.


This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Ed Abis, Jo Redfern and Lee Radbourne ed.abis@dizplai.com 6863c487a5764c19f02e24f5 the-attention-shift episodic https://assets.pippa.io/shows/cover/1751368737889-c71e77c3-cf0f-4ee0-89a4-65510cb55097.jpeg https://feeds.acast.com/public/shows/the-attention-shift The Attention Shift <![CDATA[YouTube's AI Brand Deal Tool, Tubi's FREE F1 Altcast & The Savannah Bananas Change Sport Rights FOREVER!]]> Wed, 01 Apr 2026 06:00:00 GMT 32:11 69cbef4592d007a7657e6900 false https://shows.acast.com/the-attention-shift/episodes/69cbef4592d007a7657e6900 69cbef4592d007a7657e6900 6863c487a5764c19f02e24f5 full 1 27 YouTube has launched an AI tool that lets brands find creators across three million channels with a single sentence. No agency, no brief. Tubi are running free creator-led alt-casts of every F1 race in 2026 alongside Apple TV, turning free access into a fan acquisition funnel. And the Savannah Bananas have made creator distribution an official rights tier, sitting alongside ESPN and the CW. Once one deal like this exists, the template exists.


We also look at KSI giving Dagenham a global audience and the Indiana Pacers building a media network from their fan base.

Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.


Show notes:


Hosted on Acast. See acast.com/privacy for more information.

]]> YouTube has launched an AI tool that lets brands find creators across three million channels with a single sentence. No agency, no brief. Tubi are running free creator-led alt-casts of every F1 race in 2026 alongside Apple TV, turning free access into a fan acquisition funnel. And the Savannah Bananas have made creator distribution an official rights tier, sitting alongside ESPN and the CW. Once one deal like this exists, the template exists.


We also look at KSI giving Dagenham a global audience and the Indiana Pacers building a media network from their fan base.

Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.


Show notes:


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[We asked a behavioural scientist why people buy live. Here's what he said.]]> Fri, 27 Mar 2026 07:00:00 GMT 59:51 69c55afaf4bf09c5998a317e false https://shows.acast.com/the-attention-shift/episodes/69c55afaf4bf09c5998a317e 69c55afaf4bf09c5998a317e 6863c487a5764c19f02e24f5 full 1 26 This week Ed is joined by Phill Agnew, behavioural scientist and host of the UK's number one marketing podcast, Nudge. Together they unpack the findings from the Impulse Lab, Dizplai's flagship research into the psychological triggers that drive live shopping conversions.


Why is interruption failing? Why do countdown timers rank dead last as a purchase trigger? And why do story-first buyers feel better about their purchase 48 hours later than discount hunters? Phill brings the behavioural science, from the mere exposure effect to dynamic social proof, to explain what brands are getting wrong and what the best ones are quietly getting right.


Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.

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]]> This week Ed is joined by Phill Agnew, behavioural scientist and host of the UK's number one marketing podcast, Nudge. Together they unpack the findings from the Impulse Lab, Dizplai's flagship research into the psychological triggers that drive live shopping conversions.


Why is interruption failing? Why do countdown timers rank dead last as a purchase trigger? And why do story-first buyers feel better about their purchase 48 hours later than discount hunters? Phill brings the behavioural science, from the mere exposure effect to dynamic social proof, to explain what brands are getting wrong and what the best ones are quietly getting right.


Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Why the World Cup is Coming to YouTube, Mr. Beast's New Platform & Meta's BIG Creator Gamble!]]> Wed, 25 Mar 2026 07:00:00 GMT 28:58 69c2beee1861d127d520f162 false https://dizplai.com/podcasts/ 69c2beee1861d127d520f162 6863c487a5764c19f02e24f5 full 1 25 We're back with five stories in thirty minutes across media, culture and the creator economy. Tubi and TikTok have formalised a pipeline to turn short form creators into TV showmakers, but does a production structure kill the very thing that made them?


Peacock has rebuilt its app to scroll like TikTok and during the Winter Olympics, one in five short clip viewers converted into live stream audiences. FIFA has named YouTube its preferred platform for 2026, but is this a genuine strategy or damage limitation dressed up as partnership? MrBeast has launched Vyro, paying anyone up to $300,000 to clip his content, but with no curation, what does that do to the brand? And Meta is paying creators up to $3,000 a month to come back to Facebook. Will the audiences follow?

Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.


Show notes:


Hosted on Acast. See acast.com/privacy for more information.

]]> We're back with five stories in thirty minutes across media, culture and the creator economy. Tubi and TikTok have formalised a pipeline to turn short form creators into TV showmakers, but does a production structure kill the very thing that made them?


Peacock has rebuilt its app to scroll like TikTok and during the Winter Olympics, one in five short clip viewers converted into live stream audiences. FIFA has named YouTube its preferred platform for 2026, but is this a genuine strategy or damage limitation dressed up as partnership? MrBeast has launched Vyro, paying anyone up to $300,000 to clip his content, but with no curation, what does that do to the brand? And Meta is paying creators up to $3,000 a month to come back to Facebook. Will the audiences follow?

Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.


Show notes:


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Joe Bennett | Behind the BBC's WSL Coverage, & The Question EVERY Producer Should Be Asking!]]> Fri, 20 Mar 2026 07:00:00 GMT 32:06 69bc3f1d007cdcf83f77cfc0 false https://dizplai.com/podcasts/ 69bc3f1d007cdcf83f77cfc0 6863c487a5764c19f02e24f5 Interview with Joe Bennett, Managing Director, Buzz 16 full 1 24 In this episode of The Attention Shift, Jo sits down with Joe Bennett, Managing Director of Buzz16, to explore how sports content production has been turned inside out and what that means for everyone making content in 2026.


Joe breaks down why pre-production is now the most underrated skill in the industry, what broadcast can steal from YouTube and vice versa, and why the generalist has become the most valuable person in any production company.

Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Jo & Ed? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of The Attention Shift, Jo sits down with Joe Bennett, Managing Director of Buzz16, to explore how sports content production has been turned inside out and what that means for everyone making content in 2026.


Joe breaks down why pre-production is now the most underrated skill in the industry, what broadcast can steal from YouTube and vice versa, and why the generalist has become the most valuable person in any production company.

Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Jo & Ed? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[FIFA's Bringing In-Game Ads to the 2026 World Cup, March Madness Hits Europe & The X Games is DEAD?]]> Wed, 18 Mar 2026 07:00:00 GMT 30:01 69b9577bd21529adf8494313 false https://shows.acast.com/the-attention-shift/episodes/69b9577bd21529adf8494313 69b9577bd21529adf8494313 6863c487a5764c19f02e24f5 full 1 23 We're back again with five stories in thirty minutes across media culture, the creator economy and sports. After ITV's Six Nations ad backlash, FIFA has doubled down, putting ads inside "hydration breaks" at the World Cup.


Ed and Jo break down five stories from the week where sport and entertainment collided: in-match advertising, the New York Post's YouTube pivot, Major League Rugby's personality gamble, X Games ditching events for a full league, and March Madness landing in Europe for the first time.


Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.


Show notes

Hosted on Acast. See acast.com/privacy for more information.

]]> We're back again with five stories in thirty minutes across media culture, the creator economy and sports. After ITV's Six Nations ad backlash, FIFA has doubled down, putting ads inside "hydration breaks" at the World Cup.


Ed and Jo break down five stories from the week where sport and entertainment collided: in-match advertising, the New York Post's YouTube pivot, Major League Rugby's personality gamble, X Games ditching events for a full league, and March Madness landing in Europe for the first time.


Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.


Show notes

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The Supreme Court Rules on AI, KSI’s 6th Tier Takeover & The Secrets of Live Shopping UNLOCKED!]]> Wed, 11 Mar 2026 07:00:00 GMT 31:02 69b04cd257aaa944a992d7c0 false https://shows.acast.com/the-attention-shift/episodes/69b04cd257aaa944a992d7c0 69b04cd257aaa944a992d7c0 6863c487a5764c19f02e24f5 full 1 22 Another week, another Attention Shift. This week, Ed and Jo break down the Supreme Court’s bombshell AI verdict, creators prove they are the only reliable funnel to the next generation, and we dive into new research that challenges everything brands assume about live shopping.


We explore why the "no human, no rights" ruling is a ticking time bomb for automated media and how creators are moving past "rented" marketing to become the strategic owners of the boardroom. Plus, we reveal the data from Impulse Lab proving why your 30% discounts are failing and why countdown timers are actually triggering massive buyer regret.


Want to read more about what Ed and Jo are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> Another week, another Attention Shift. This week, Ed and Jo break down the Supreme Court’s bombshell AI verdict, creators prove they are the only reliable funnel to the next generation, and we dive into new research that challenges everything brands assume about live shopping.


We explore why the "no human, no rights" ruling is a ticking time bomb for automated media and how creators are moving past "rented" marketing to become the strategic owners of the boardroom. Plus, we reveal the data from Impulse Lab proving why your 30% discounts are failing and why countdown timers are actually triggering massive buyer regret.


Want to read more about what Ed and Jo are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The $1,000,000 Fan Problem, Baller League’s Gen Z Blueprint, & How to Claw Back Lost Revenue!]]> Fri, 06 Mar 2026 07:00:00 GMT 20:12 69a9d1d2f6d1583bb8861003 false https://dizplai.com/ 69a9d1d2f6d1583bb8861003 6863c487a5764c19f02e24f5 full 1 21 We asked sports execs the $1M question: How do you solve anonymous fandom? This week, The Attention Shift goes live from the Solution Series event in Mayfair. Ed and Jo are joined by the captains of the night’s highest-scoring teams: Harry Hesp (Marketing Director, Baller League) and Naveed Raja (former Sky Sports Racing Director).


We dive into why 76% of fans remain unknown to rights holders and how organisations can identify them to stop leaking seven-figure revenues. From Baller League’s blueprint for dominating the under-34 demographic to Naveed’s insights on why the traditional "arm’s length" rights model is being replaced by Joint Ventures, this episode explores what happens when the biggest players in the game stop being media companies and start becoming tech platforms.


Want to read more about what Ed, Jo, Lee and their guests are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> We asked sports execs the $1M question: How do you solve anonymous fandom? This week, The Attention Shift goes live from the Solution Series event in Mayfair. Ed and Jo are joined by the captains of the night’s highest-scoring teams: Harry Hesp (Marketing Director, Baller League) and Naveed Raja (former Sky Sports Racing Director).


We dive into why 76% of fans remain unknown to rights holders and how organisations can identify them to stop leaking seven-figure revenues. From Baller League’s blueprint for dominating the under-34 demographic to Naveed’s insights on why the traditional "arm’s length" rights model is being replaced by Joint Ventures, this episode explores what happens when the biggest players in the game stop being media companies and start becoming tech platforms.


Want to read more about what Ed, Jo, Lee and their guests are discussing? Head to the Dizplai website and check out the show notes! Got a topic for us? Or maybe a question for the team? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Drive to Survive is moving to Apple TV, The Sidemen’s Data GOLDMINE, & VFL Wolfsburg is RUN by AI?]]> Wed, 04 Mar 2026 07:00:00 GMT 34:00 69a717d4edee504921bb2481 false https://dizplai.com/podcasts/ 69a717d4edee504921bb2481 6863c487a5764c19f02e24f5 full 1 20 Ed and Jo are back, breaking down the five shifts redefining the relationship between fans, data, and distribution this week. From the Sidemen providing a masterclass in value exchange, turning a classic TV format into a blueprint for fan data acquisition, to the Netflix and Apple TV "truce" that just rewrote the rules of the streaming wars.


We dissect the Premier League’s high-stakes launch of its own streaming service in Singapore and ask if the "rights cheque" is finally being outvalued by first-party fan data. Plus, we look at VfL Wolfsburg’s "digital squad" of 100 AI assistants and why JioHotstar just replaced the search bar with a conversation for 500 million viewers. It’s an exploration of what happens when the biggest players in the game stop being media companies and start becoming tech platforms.

Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!


Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media.



Hosted on Acast. See acast.com/privacy for more information.

]]> Ed and Jo are back, breaking down the five shifts redefining the relationship between fans, data, and distribution this week. From the Sidemen providing a masterclass in value exchange, turning a classic TV format into a blueprint for fan data acquisition, to the Netflix and Apple TV "truce" that just rewrote the rules of the streaming wars.


We dissect the Premier League’s high-stakes launch of its own streaming service in Singapore and ask if the "rights cheque" is finally being outvalued by first-party fan data. Plus, we look at VfL Wolfsburg’s "digital squad" of 100 AI assistants and why JioHotstar just replaced the search bar with a conversation for 500 million viewers. It’s an exploration of what happens when the biggest players in the game stop being media companies and start becoming tech platforms.

Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!


Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media.



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Dick's Backs Community Over AI, Serie A Buys its Fanbase & Women's Sports Media Fights Back!]]> Wed, 25 Feb 2026 07:00:00 GMT 29:28 699df555123f974082f2da15 false https://dizplai.com/podcasts/ 699df555123f974082f2da15 6863c487a5764c19f02e24f5 full 1 19 Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week. From leagues finally waking up to the value sitting in their own fan data, to creators rewriting the rules of sports distribution, to why authentic influence is quietly beating celebrity reach. Add in a challenge to the hype around hyper-personalisation and a look at the women's sports media brands that are building what broadcast spent decades failing to, and it's a big one.


Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!


Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week. From leagues finally waking up to the value sitting in their own fan data, to creators rewriting the rules of sports distribution, to why authentic influence is quietly beating celebrity reach. Add in a challenge to the hype around hyper-personalisation and a look at the women's sports media brands that are building what broadcast spent decades failing to, and it's a big one.


Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!


Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How Creators Are Changing Sports, PSG's Global Run Club & BCG Go Big on Fan Data!]]> Wed, 18 Feb 2026 07:00:00 GMT 32:36 699509821774b22d5af351c4 false https://dizplai.com/podcasts/ 699509821774b22d5af351c4 6863c487a5764c19f02e24f5 full 1 18

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]]>

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]]> <![CDATA[Super Bowl aftermath, YouTube's measurement crisis & why ITV's Six Nations ads FAILED!]]> Wed, 11 Feb 2026 07:00:00 GMT 31:01 698b6fb0d4ce946316f5290c false https://dizplai.com/podcasts/ 698b6fb0d4ce946316f5290c 6863c487a5764c19f02e24f5 full 1 17 In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube's identity crisis between creator platform and traditional media player, and why ITV's picture-in-picture Six Nations ads sparked universal fury.


From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube's identity crisis between creator platform and traditional media player, and why ITV's picture-in-picture Six Nations ads sparked universal fury.


From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways.

Hosted on Acast. See acast.com/privacy for more information.

]]> The NFL is handing the Super Bowl to CREATORS? The content distribution evolution The NFL is handing the Super Bowl to CREATORS? The content distribution evolution Tue, 03 Feb 2026 07:00:00 GMT 42:36 69824148a4fd9ee51348806a false https://dizplai.com/podcasts/ 69824148a4fd9ee51348806a 6863c487a5764c19f02e24f5 full 1 16 Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution?


In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next

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]]> Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution?


In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!]]> Wed, 28 Jan 2026 07:00:00 GMT 33:30 697899274366b0662dae835e false https://dizplai.com/podcasts/ 697899274366b0662dae835e 6863c487a5764c19f02e24f5 https://dizplai.com/podcasts/ full 1 15 Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?


The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling.

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]]> Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?


The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours! ]]> Wed, 14 Jan 2026 07:00:00 GMT 34:23 696131f523ce58f1461b418d false https://dizplai.com/podcasts/ 696131f523ce58f1461b418d 6863c487a5764c19f02e24f5 full 1 14 How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?


Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords, just the real work of connecting data, serving local fans, and scaling globally without selling your soul. Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?


Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords, just the real work of connecting data, serving local fans, and scaling globally without selling your soul. Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Reacting to Jameela Jamil's VIRAL Clip, & Is the Second Screen "Dumbing Down" Content?]]> Wed, 17 Dec 2025 07:00:00 GMT 32:43 69419aec891c3619dc8a0cef false https://dizplai.com/podcasts/ 69419aec891c3619dc8a0cef 6863c487a5764c19f02e24f5 full 1 13 When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.

Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion…

Hosted on Acast. See acast.com/privacy for more information.

]]> When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.

Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion…

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting]]> Fri, 05 Dec 2025 12:36:51 GMT 52:38 6932c97f38a11f5f3efb1499 false https://dizplai.com/podcasts/ 6932c97f38a11f5f3efb1499 6863c487a5764c19f02e24f5 full 1 13 The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting.

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]]> The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting.

Hosted on Acast. See acast.com/privacy for more information.

]]> Reviewing the EXCLUSIVE Speakers Only Event at Wembley! | Sports Pundit x The Attention Shift Reviewing the EXCLUSIVE Speakers Only Event at Wembley! | Sports Pundit x The Attention Shift Wed, 26 Nov 2025 07:00:00 GMT 47:25 692616bc064897cd5f961c81 false https://dizplai.com/podcasts/ 692616bc064897cd5f961c81 6863c487a5764c19f02e24f5 full

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]]>

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]]> The Great Attention Shift: Why Co-Creation is Worth MILLIONS! The Great Attention Shift: Why Co-Creation is Worth MILLIONS! Wed, 12 Nov 2025 08:00:00 GMT 20:31 69133298dac02c1fcf9ce363 false https://dizplai.com/podcasts/ 69133298dac02c1fcf9ce363 6863c487a5764c19f02e24f5 full Who truly holds the power in the attention economy? Lee, Jo & Ed dive into Ed's brand new report, The Great Attention Shift and the urgent need for sports media to evolve.

They discuss how to move from one-way broadcasting to profitable content co-creation. Featuring insights from The Great Attention Shift Report and examples like Bryson DeChambeau & the Kelce brothers, they dissect the challenges every content business is currently facing: how do you unlock new revenue streams without compromising authenticity? Listen and join the chaotic discussion.

Hosted on Acast. See acast.com/privacy for more information.

]]> Who truly holds the power in the attention economy? Lee, Jo & Ed dive into Ed's brand new report, The Great Attention Shift and the urgent need for sports media to evolve.

They discuss how to move from one-way broadcasting to profitable content co-creation. Featuring insights from The Great Attention Shift Report and examples like Bryson DeChambeau & the Kelce brothers, they dissect the challenges every content business is currently facing: how do you unlock new revenue streams without compromising authenticity? Listen and join the chaotic discussion.

Hosted on Acast. See acast.com/privacy for more information.

]]> Is Football Selling Its SOUL? Is Football Selling Its SOUL? Wed, 29 Oct 2025 09:40:55 GMT 33:09 6901e127e5f14b4131f745c2 false https://dizplai.com/podcasts/ 6901e127e5f14b4131f745c2 6863c487a5764c19f02e24f5 full 1 10

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> Who OWNS The Modern Sports Fan? Who OWNS The Modern Sports Fan? Wed, 15 Oct 2025 04:00:00 GMT 37:25 68ee888151a2f461344cc334 false https://dizplai.com/podcasts/ 68ee888151a2f461344cc334 6863c487a5764c19f02e24f5 full 1 8 In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!]]> Wed, 01 Oct 2025 08:46:39 GMT 27:48 68dce98ed5c8a1f9b347dd37 false https://dizplai.com/podcasts/ 68dce98ed5c8a1f9b347dd37 6863c487a5764c19f02e24f5 full 1 7 The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> How Athlete-Owned Media is Changing the Game How Athlete-Owned Media is Changing the Game Wed, 17 Sep 2025 04:00:00 GMT 33:39 68c9656599bc5676a8c116f5 false https://dizplai.com/podcasts/ 68c9656599bc5676a8c116f5 6863c487a5764c19f02e24f5 full 1 6 Networks aren’t bringing the eyes and attention to athletes.


On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.


So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

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]]> Networks aren’t bringing the eyes and attention to athletes.


On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.


So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[CazéTV's World Cup Coup]]> Wed, 03 Sep 2025 04:00:00 GMT 32:44 68b73728093397eb05e8a219 false https://dizplai.com/podcasts/ 68b73728093397eb05e8a219 6863c487a5764c19f02e24f5 full 1 5

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The Sports Rights Hunger Games The Sports Rights Hunger Games Wed, 20 Aug 2025 04:00:00 GMT 34:25 68a4bd83457a24bb957039e2 false https://dizplai.com/podcasts/ 68a4bd83457a24bb957039e2 6863c487a5764c19f02e24f5 full 1 4

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Is Women's Sport in CRISIS? ]]> Wed, 06 Aug 2025 04:00:00 GMT 32:23 689226c93a582a36b3bc6100 false https://dizplai.com/podcasts/ 689226c93a582a36b3bc6100 6863c487a5764c19f02e24f5 full 1 3

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The Five Forces Reshaping Fandom The Five Forces Reshaping Fandom Wed, 23 Jul 2025 11:00:00 GMT 33:02 6877d8671000e473b6f251c9 false https://dizplai.com/podcasts/ 6877d8671000e473b6f251c9 6863c487a5764c19f02e24f5 full 1 2 In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.


The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.


With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.


The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.


With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?

Hosted on Acast. See acast.com/privacy for more information.

]]> Creators and The Club World Cup Creators and The Club World Cup Thu, 10 Jul 2025 15:07:33 GMT 32:21 686fab01fe0897380e7c9c0d false https://dizplai.com/podcasts/ 686fab01fe0897380e7c9c0d 6863c487a5764c19f02e24f5 full 1 1 DAZN’s $1B play for the FIFA Club World Cup isn’t just about broadcast rights—it’s about creators. With 100 digital stars tapped into a combined audience of 32 million, DAZN is betting big on creator-led content to drive engagement. Think docuseries like Through Ball and Chasing the Trophy, a creator house in Miami, and a global push that spans the U.S. to Spain.

But here’s the tension: are rights holders genuinely evolving, or just outsourcing their youth strategy to influencers? Is this the future of fandom, or a shortcut that risks missing the point?

In this episode of The Attention Shift, we get into it—how creators are reshaping the game, why legacy sports media is struggling to talk to Gen Z, and what success (or failure) really looks like when the creator economy meets billion-dollar sport.


This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

]]> DAZN’s $1B play for the FIFA Club World Cup isn’t just about broadcast rights—it’s about creators. With 100 digital stars tapped into a combined audience of 32 million, DAZN is betting big on creator-led content to drive engagement. Think docuseries like Through Ball and Chasing the Trophy, a creator house in Miami, and a global push that spans the U.S. to Spain.

But here’s the tension: are rights holders genuinely evolving, or just outsourcing their youth strategy to influencers? Is this the future of fandom, or a shortcut that risks missing the point?

In this episode of The Attention Shift, we get into it—how creators are reshaping the game, why legacy sports media is struggling to talk to Gen Z, and what success (or failure) really looks like when the creator economy meets billion-dollar sport.


This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

]]> Welcome To The Attention Shift Welcome To The Attention Shift Thu, 10 Jul 2025 15:04:43 GMT 5:25 686e2d78e52066772f760d2f false https://shows.acast.com/the-attention-shift/episodes/686e2d78e52066772f760d2f 686e2d78e52066772f760d2f 6863c487a5764c19f02e24f5 trailer Don’t fit the format. Fix it.

The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom.

No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.

This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

]]> Don’t fit the format. Fix it.

The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom.

No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.

This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

]]>