Also, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening to get more episodes like this one.

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Don’t forget to subscribe to the Broadcast Sport Podcast on all major podcast platforms.

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This panel was recorded at the Broadcast Sport Content Summit, which was held at dock10 Studios in Media City on 5 March. Don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening.

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Listen on to hear more, and don’t forget to subscribe to the Broadcast Sport Podcast wherever you get your podcasts.

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Dyer is represented by CAA Sports, who represent over 3,000 of the world’s top athletes, in addition to coaches, on-air broadcasters and sports personalities.

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Spargo explains each trend and backs it up with well researched evidence, and then provides several lessons for traditional sports broadcasters and content makers and sports rights holders to help them stay relevant and ahead of the game in 2026.

This podcast episode was recorded live at the Broadcast Sport Summit 2025, which was held at The Emiates Stadium in London in November.

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From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?

This podcast episode, recorded live at the Broadcast Sport Summit 2025, which was held in November at The Emirates, asks whether we’ve hit peak doc, or if the genre is simply evolving. 

What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine? Is the audience still there, or are they craving something fresher, more authentic, or more immersive?

Speakers:

Lucy Cutler, Creative Director - FilmNova

Rick Murray, CEO - Workerbee

John McKenna, CEO - Noah Media Group

Claire McArdle, Co-CEO - CMG Productions

Chair: Rachel Stringer, Sports Presenter

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This podcast is a recording of a speaker session at the Broadcast Sport Summit, held at The Emirates, London on 12 November 2025.

It was moderated by Nicole Holliday, Sports & Entertainment Presenter, and looked at what women’s sport should focus on to continue its growth story.

Is an alternative path emerging, where it doesn’t follow in the footsteps of men’s competitions and rely on large broadcast rights deals, but instead looks to a mix of sponsorship, enhanced digital strategies and more to make its own route? 

Find out in this episode of the Broadcast Sport Podcast.

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The company provides a range of products (the X20, X10 and X5) that take camera feeds from location and transfer them to remote production hubs securely, reliably and with very low latency. These also provide content distribution workflows, for satellite replacement.

Appear’s clients range from top-tier sports for its X20, which works with a huge number of camera feeds, to lower tier-sports with its X5, which provides the same reliability and workflows of tier one sports to more modest setups.

The company also enables software-based workflows, for on-prem or cloud compute, through its VX software.

In this podcast, Wagdin clearly explains Appear’s range of products and solutions for sports production, whether hardware, software-defined or hybrid workflows. He also talks about the sustainable nature of the way Appear works and manufactures its products.

The podcast is a useful overview of the company’s tech innovations in sports production and broadcasting, what they mean for the industry, and what’s next for Appear.

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Recorded shortly after the release of Box To Box-produced Netflix documentary The Greatest Showmen on the business and its leaders Barry and Eddie Hearn, the pair discuss the show’s impact, Matchroom’s content strategy across its various sporting properties, and what it will be looking at in the future. 

They also give insight into the future of pay-per-view in boxing, how running your own D2C platform can lead to benefits outside of direct subscriptions, and more. 

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Gibbons, who has a long history working in production across the US and UK, looks at the impact of empty seats in stadiums, the growing football fandom in across the Atlantic and more on what was the largest men’s tournament of the summer.

Encompassing both broadcast and branded content, he looks at where the tournament succeeded and failed, teasing out lessons to be learned for next year’s World Cup hosted across the US, Canada and Mexico, and for creating content that appeals to US audiences. 

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The Broadcast Sport Podcast speaks to Ellipse’s lead editorial analyst, Page Fuller, about how this has been accomplished, and what could be next for data analytics in horse racing coverage. Fuller, who was a professional jockey herself before joining Ellipse after retirement, ​explains how the company has aimed to add depth to horse racing on TV, and educate fans further on the sport. 

She also discusses which types of data have been most successful in making the jump to TV on ITV and Racing TV, and how Ellipse will be aiming to develop the area going forwards. 

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Suckling works across LadBible brand SportBible’s various shows, and has key insight into how it approaches creating new formats, sourcing talent, the various social video platforms, and more.

Among the productions that Suckling mentions in the episode are its Snack Wars series in partnership with Uber Eats that debuted around the men’s Euros in 2024, as well as its Find The Fake Fan series that launched in the same year. 

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Nelson reveals how the league is aiming to turn a high participation sport into a high viewership one, with a complete restructure and expanded Sky Sports rights deal aiming to bring new fans to the sport.

She discusses what was behind the major changes to the competition, how Sky approached them to show more matches, and how the Netball Super League hopes to grow the followings of its athletes.

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Coming from hard times during the pandemic, including some clubs going out of business, the league has built back to acheive record viewing figures over the Christmas period, and ​30% growth in viewership year-on-year. 

Massie-Taylor and Calder spoke to Broadcast Sport senior reporter Max Miller about how a mix of distribution tweaks, a focus on approaching the season as a whole, and more have led to this improvement. 

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Speakers:

• Victoria Cotton, Executive Producer, Live Streaming - BBC Sport
• Sarah Massey, Managing Director - Women’s Rugby World Cup England 2025
• Jo Osborne, Head of Women’s Sport - Sky Sports
• Helen Ward, Head of Women's Football - Watford FC

Chair: Tammy Parlour MBE, Co-founder & CEO - Women's Sport Trust

Women's sport has continued to grow over the past 12 months, but how can this growth be sustained? What can broadcasters and rights holders do to help women's sport build on the success of the past few years in terms of its presentation and drawing larger audiences? Find out all this and more in this insightful live discussion.

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Streaming, social media and the proliferation of mobile devices have turned sports broadcasting on its head.

Sports producers and broadcasters now output across a huge range of platforms – linear TV; OTT services; a plethora of social media platforms including YouTube, TikTok, Twitter/X, LinkedIn, Snap, Facebook, Instagram and more; D2C platforms; in-stadia screens – and each requires bespoke content and delivery formats.

It's daunting and ever evolving, but each new way to reach fans on the platforms they use the most is an opportunity to grow your audience and returns.

These opportunities are discussed in detail during this session.

Speakers:

James Clement, SVP Tech and Operations, IMG

Dominique Cutts, Chief Content Officer, Aurora

Ben Gallop, head of digital and commissioning, BBC Sport

Kahlen Macaulay, senior manager, international sports partnerships, Snapchat

Chair: Jake Bickerton, editorial director, Broadcast Sport

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Bell reveals in entertaining detail how he moved from a career as a successful NFL player to quickly becoming the face of the NFL in the UK.

The hugely popular presenter brings a great energy and knowledge to his TV coverage of the sport.

Bell is also well known to the UK audience through his appearance on Strictly Come Dancing, which he also talks about here.

He also discusses how he believes the NFL will continue to grow in popularity in the UK during 2025.

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Moore also gives his advice on how to create successful podcasts, how Stak approaches the market, and what the BBC's move to commercialise its audio content could mean for independent companies.

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Another live match will be broadcast on Sky Sports’s YouTube channel. The season opener, semi-finals and grand final will all be shown both on linear TV through Sky Sports.

Matches will also be made available on the global netball OTT platform, Netball Pass. This consolidates games from the three major domestic netball leagues around the world in one platform.

As well as its recent rights deals, which focused on the value of a mixed rights portfolio including pay-TV, free-to-air and an OTT D2C platform, Foster talks about the role of athlete-led social content in helping attract a new audience to netball, and the value of the data and insights in driving and growing audience engagement.

He also explains what highlights packages are most appealing to fans of the game, and how these are distributed to fans.

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Exarchos reveals how the host broadcaster will be promoting women’s sport, as well as women within sport broadcasting, in an effort to reflect the gender parity on the field for 2024. Broadcast Sport also spoke to Mary Byrne, editor-in-chief of Olympics.com and the Olympics Channel about how the IOC’s content will be aim to do the same last month. ​

Among OBS’ initiatives is boosting the number of women in its technical hubs, and a scheme for young people to take paid roles in the broadcast of the Games.

In addition, Exarchos speaks about some of the technical innovations that will be in use for the Games, which include a virtualised OB van, broadcasting through the cloud, and more. He spoke about the AI technologies that will be used at the IOC’s AI Agenda event this month, which you can read about here.

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The trio all played key roles in turning The Hundred’s 2024 digital draft into a digital first production. The draft took place at The Shard on 20 March, streaming live to YouTube and TikTok and drawing over 100,000 viewers.

The ECB and Little Dot reveal the strategy and production that went into the move to digital, in which graphics provided by Dizplai played a key part. The trio speak about how the broadcast was planned and executed, with tips on how to appeal to online audiences and tailor streams to younger audiences.

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Stable will launch on BBC1 and iPlayer from Saturday 30 March, and follows the McGuigan family boxing gym, where Shane McGuigan, son of International Boxing Hall of Famer Barry McGuigan, trains the fighters alongside assistant coach Josh Pritchard, and Shane’s brother, Jake McGuigan, manages the majority of the eight boxers.​

In addition, Bird speaks about how Lorton approaches financing its documentaries, having come from a banking background before moving into media and entertainment. He also gives insight into the future of sport documentaries, what he sees as the future for Lorton, which he founded in 2014, and where the company’s priorities lie.

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The EBU launched a D2C streaming service earlier this month, Eurovision Sport. The platform aims to complement coverage from EBU members, and is free-to-air. Its focus will be on Olympic sports such as athletics, gymnastics, skiing, swimming, and more, streaming World to European Championships, multi-sport events and national championships outside of the Olympics itself.

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Box To Box is the company behind some of the most well known series of this type, including F1: Drive To Survive, golf's Full Swing, tennis' Break Point, and many more across various streaming services.

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Sue is now CEO of Fearless Women, which drives positive change for women’s sport, having received an MBE for her services to women’s sport in 2018.

This episode of the Broadcast Sport Podcast is a recording of the keynote speech at the Broadcast Sport Summit 2023, and focuses on Sue’s role in helping to grow women’s sport and, specifically, her influential and well-received book and Netflix documentary, Game On : The Unstoppable Rise of Women’s Sport.

Anstiss explains how and why she made Game On, how she got it distributed, and the impact of both the book and documentary in helping shape a better future for women’s sport.

She also talks about her award-winning Game Changers podcast and addresses what now needs to be done to capitalise on the substantial increase in the fanbase and interest in women’s sport over recent years.

Speaker: Sue Anstiss MBE, Director and Producer of the Netflix documentary Game On & CEO - Fearless Women

Chair: Rachel Stringer, Sports Broadcaster and Producer

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This is the sixth iteration of the digital trends report, which features insights and analysis from IMG’s global team of digital experts (formerly known as Seven League). This time round it also ranks the 10 most important third-party media platforms for the global sports industry, for the first time, with TikTok coming out on top, followed by YouTube, Instagram, Facebook and WhatsApp.

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In each global territory, the content mix includes going D2C, utilising dedicated streaming sports platforms, free-to-air TV, pay-TV, social media platforms, YouTube, Twitch, fan-created content, and so on.

There's no right or wrong way to do this, but certain combinations of rights deals bring proven results. This is demonstrated in this podcast episode, which features content specialists at new sports federations explaining how they have utilised different distribution channels to find and grow their audience.

The podcast includes Abner Aceves, Global Content Director at SailGP; Ria Walia, Marketing Manager at E1 World Championship; Laura Watts, Executive Producer at Aurora; and Ali Russell, Managing Director at Extreme E. It is moderated by Jake Bickerton, Editorial Director at Broadcast Sport.

The podcast is a recording of one of the well-received speaker sessions from the Broadcast Sport Summit held at Lord's cricket ground on 1 November 2023.

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Available on BBC iPlayer now, the film examines the rivalry between the England and France teams at the recent Wheelchair Rugby World Cup, and delves into debates around the sport and society. It was produced by Noah Media Group.

Mattingly and Everitt explain how the film was created, and navigating production around two sides that were in fierce competition. The pair also discuss wider subjects such as the importance of continuing to make documentaries about lesser-known subjects, how to ensure competing views both get a fair airing, and working with teams in competition.

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The Global Sport Leaders sessions are a series of one-to-one fireside chats with European broadcast sports leaders.

In each session we drill down on business issues, rights deals, how they are responding to the changing market, innovations in fan engagement, the biggest success stories of the last year and the key challenges and opportunities of the year ahead. 

In this insightful interview, Scott Young talks about Warner Bros. Discovery's acquisition of BT Sport under a joint venture to roll out TNT Sports in the UK, with a string of high-profile sports rights.

Young reveals the future plans for the wide range of brands in the Warner Bros. Discovery portfolio, including TNT Sports, Discovery+, Warner Bros. Discovery Sports, Eurosport and HBO Max.

He also talks about how the organisation has increasingly brought production in-house or has changed production partners for key sports, as well as its plans for future sports rights acquisitions.

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The group cover how to work with athletes and brands, creating new formats, how to get viewers to your videos, and more.

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The broadcaster is bringing a number of tech innovations to its broadcasts, as well as producing both Ashes series with net zero carbon emissions and a focus on promoting women in sports broadcast. In addition, Henderson speaks about the current situation with The Hundred, amid reports that the ECB is considering the short-form competition's future.

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The conversation covers the podmaking process from start to finish, including creating a format, reaching your audience, building on a successful product, and more.

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Speaking at the Broadcast Sport Content Summit, held at dock10, Salford on 23 March, Paddy Sloane, director at Curveball Digital, and Katie Matthews, partnerships director at Little Dot Studios, explain to Broadcast Sport editor Jake Bickerton how they approached their campaigns with the FIH and LTA respectively.

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Hear about how Lyle began with AFTV, how he's grown GFN beyond football, and what broadcasters could learn from fan-created content. He also reveals what he thinks will be next for online content, with innovations such as the metaverse and near-live highlights among his tips for the future.

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Topics include the strategies for different platforms, working within a budget, the types of content that work for sport organisations and clubs, and more.

Chelsea boasts millions of followers across its social channels, and Little Dot works with the likes of West Ham, the ECB, the LTA, and many more on social content. ​

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Social Bull has overseen the successful launch of Stephen Hendry’s Cue Tips, which sees the snooker legend giving advice on playing the game, interviewing fellow snooker stars, and performing various challenges related to the sport. As well as Hendry, the likes of Steven Davis, Mark Williams, Judd Trump and other major snooker players have taken part in content.

After just three months, the channel has attracted over 80,000 subscribers, driven by organic reach through Hendry, his interviewees, and the snooker community, as well as regularly drawing hundred of thousands of views to its videos.

Lavell and Beetlestone take listeners through the process of launching the channel - from first pitching the idea to Hendry to their ideas for where to go now they have built a regular audience.

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Voiceworks Sport works with rights holders, brands, athletes, and more on podcasts, and Hind reveals how podcasts can assist smaller and larger rights holders both with fan engagement and creating a new revenue stream. The benefits of audio for an overall digital strategy are also outlined. 

Listen to find out Hinds recommendations, including authenticity, behind-the-scenes access, and differentiation from other formats, with differing strategies necessary depending on what a rights holder wants to gain from its audio offering. She also reveals real world examples from Voiceworks Sport's work across the sporting landscape.

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The division is behind the highlights programming for golf's The Legends Tour and forthcoming feature doc, Brazil 2002: The Real Story, which tells the story of the team who were victorious at the 2002 FIFA World Cup.

Collective Media Group launched last year, having been set up by two former execs from ViacomCBS - McArdle and Rebecca Knight. It focuses factual and entertainment content, with its premium sport content produced through Collective Media Sport, which launched in February.

In the podcast, McArdle explains how it works with rights holders, clubs, federations and brands to help develop and distribute content around their own IP. The aim is to help clients broaden their appeal and gain a new audience, especially a younger audience.

She talks about the growth of sports docs and how women's sports is under-represented in sports documentaries and how content can be created around this untapped market.

McArdle also explains about how Collective Media Group has recruited a diverse workforce, the staff shortage in the industry, and where growth opportunities lie for the company.

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GAZZA has been made entirely from archive and home video footage. The film uses this extensively researched and sequenced archive material to meticulously examine Paul Gascoigne's life and career in the context of UK society during the 1990s and, in particular, the role of the Tabloid press's obsession with celebrity culture and its ability to make or break careers.

In this podcast, Collins discusses what his aims were for the film, how he planned the documentary and found the archive footage and how it was assembled to tell Gascoigne's story alongside the broader look at the role of the Tabloid press and its influence on society in the 1990s and beyond.

GAZZA is available as a 2x60-minute series on BBC iPlayer and has just been released in a feature film format on DVD and Blu-Ray.

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Speakers
Jeff Nathensen, MD - Team Whistle International
Robbie Spargo, Director of Sport - Little Dot Studios

Chairperson
Charlotte Wheeler, Director - Broadcast Tech & Sport Group

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The podcast was recorded at The Broadcast Sport Content Summit, held at Dock10 Studios on 16 March 2022.

Speaker

David Tippett, Managing Director - Sunset + Vine

Chairperson

Gavin Ramjaun, Presenter & Senior Journalist - BBC

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In the Sky Sports documentary, the former England and Premier League footballer Micah Richards explores the true scale of the racism problem in British football, and what can be done about it.

The production team behind it are young and diverse, including many alumni of the MAMA Youth Project, which aims to get young people from traditionally underrepresented backgrounds employed in the broadcast and media industries.

This podcast is a recording of a panel discussion at the Broadcast Sport Content Summit, held at Dock10 Studios on 16 March 2022. For more details about Broadcast Sport's series of events, visit https://www.broadcastsportevents.co.uk 

Speakers
Nad Ali, Senior Editor - Buzz16
Nick Mattingly, Director - Buzz16
Rio Clarke, Assistant Producer - Buzz16

Chairperson
Carrie Wootten, Managing Director - Rise

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Smith directed the film after gaining the trust of Wayne and Colleen Rooney to tell the inside story of the Rooney’s rise to fame at a young age, and how they handled the intense media interest in themselves and their relationship.

In the podcast, Smith explains how he managed to get Wayne and Colleen to open up so candidly about their lives and careers and what it takes to create a compelling sports documentary. As he explains in the podcast, the last thing he wanted to make was a ‘puff piece’.

The documentary features candid testimonials from both Wayne and Colleen as well as Rooney's father and close family members. ROONEY also includes contributions from David Beckham, Rio Ferdinand, Gary Neville, Thierry Henry, and Rooney's former managers David Moyes and Sven Goran Eriksson.

The film provides unprecedented access to Rooney as he recounts the most important moments in his life and career.

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They discuss Wimbledon’s Wimbledon Channel and Manchester City's self-made documentary, Together.

The podcast was recorded live at the Broadcast Sport Content Summit.

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