The Chinese Graffiti Podcast

The Chi Group: How Branding Determines Success

Tue, 24 Sep 2019 17:39:25 GMT

Chinese Graffiti speaks with Connie Chi, founder of the Chi Group on branding in both domestic and international markets, We of course dive deep into branding for the China market, what Western brands need to do to be successful, and analyze the expectations of the Chinese consumer.

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Manufacturing and Made in China

Tue, 17 Sep 2019 18:52:43 GMT

My experiences in fashion and supply chain have helped to shape my views of the manufacturing industry in China. However the future of supply chain is shifting to other parts of Asia, and China is working to change its "Made in China" stigma. Let's dive into what that really means!

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