The CTV Podcast

The evolution of TV planing and buying with Jason Trout from Next Episode.

Thu, 08 May 2025 16:36:18 GMT

In S2, E5 of The CTV Podcast, I am joined by Jason Trout, Founding Partner of Next Episode.

We cover a lot of ground including:

The transformation of TV planning, media buying, and ad delivery.
How AdTech is shaping the Connected TV (CTV) landscape.
The expanding range of data powering CTV advertising strategies.
The impact of AI on creative development and campaign optimization.
Emerging opportunities at the intersection of retail media and CTV.

And so much more...

Hosted on Acast. See acast.com/privacy for more information.

Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

Thu, 24 Apr 2025 08:41:04 GMT

In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.

We cover a lot of ground including:

How TTD looks at CTV.
The evolution of programmatic buying in CTV.
The types of data now available in CTV advertising.
Why we need fewer walled gardens in CTV, not more.
The role of open and interoperable IDs in CTV advertising, and why they are needed.
How the converging worlds of retail media & CTV are creating new opportunities.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

Thu, 10 Apr 2025 10:46:21 GMT

In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.

We cover a lot of ground including:

The evolution of Lotame.
The types of data now available in CTV advertising.
How the converging worlds of retail media & CTV are creating new signals.
The role of IDs in CTV advertising, and the portability of them.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

The CTV Product Landscape with James Wilhite, From Publica by IAS.

Thu, 20 Mar 2025 11:55:20 GMT

In S2, E2 of The CTV Podcast, I am joined by James Wilhite, VP Product, Publica by IAS.

We cover a lot of ground including:

The evolution of CTV AdServing.
How to combine the best of traditional linear, with digital streaming.
The role of programmatic standards, in CTV.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

Thu, 06 Feb 2025 15:06:24 GMT

In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.

We cover a lot of ground including:

How advertising agencies are approaching CTV.
The evolution of Publicis PMX, TV planning & buying.
How to combine the best of traditional linear, with digital streaming.
How ACR data might be used to improve audience measurement, at scale.
The role of IDs in CTV advertising.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

Mon, 28 Oct 2024 09:12:19 GMT

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.

We cover a lot of ground including:

How advertising agencies are approaching CTV.
The evolution of TV planning & buying.
How to combine the best of traditional linear, with digital streaming.
How ACR data might be used to improve audience measurement, at scale.
The rise of FAST & AVOD in Europe.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

Wed, 16 Oct 2024 11:39:54 GMT

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.

We cover a lot of ground including:

The role of operating systems in CTV advertising today.
The importance of TV OEM interoperability, for an OS.
The convergence of retail media & CTV.
How ACR data might be used to improve audience measurement, at scale.
The rise of FAST & AVOD in Europe.
Why more DR ad budgets will flow into CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

Why are agencies still asking for a managed service in CTV? DJ Agahi from Sabio explains.

Tue, 08 Oct 2024 13:18:25 GMT

In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.

We cover a lot of ground including:

How independent ad agencies are now planning & buying CTV ads.
Why many are still asking for a managed service.
The future of CTV audience curation.
The convergence of retail media & CTV.
The rise of FAST & AVOD in Europe.
Why more DR ad budgets will flow into CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

Thu, 26 Sep 2024 10:54:48 GMT

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.

We cover a lot of ground including:

How ad agencies are now planning & buying CTV ads.
What advertisers are asking about CTV.
What agencies need, to spend more on AVOD and FAST.
The future of CTV audience measurement.
The convergence of retail media & CTV.
The positive role of programmatic technology, in CTV ad buying.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

Wed, 18 Sep 2024 11:37:42 GMT

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.

We cover a lot of ground including:

How ad agencies are planning & buying CTV ads.
What type of data and signals are CTV ad buyers looking for.
The rise of attention targeting in CTV.
The convergence of retail media & CTV.
The future of CTV identity.
Why DR ad budgets will migrate to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

Tue, 10 Sep 2024 13:36:55 GMT

In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.

We cover a lot of ground including:

The evolution of TV OEMs, and the OS's that power them.
Why 'streamflation' is driving FAST & AVOD growth.
What ACR data is, and how it works.
The rise of interactive TV ads.
The future of TV ad trading.
The convergence of retail media & CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

Wed, 04 Sep 2024 16:01:49 GMT

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.

We cover a lot of ground including:

The evolution of ad serving, in a streaming age.
What DAI or SSAI means in CTV.
The rise of dynamic ad creatives.
Addressable linear, and how this works.
What a good streaming ad break should look like, for viewers & advertisers.
The convergence of retail media & CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.

Tue, 27 Aug 2024 19:20:56 GMT

In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.

We cover a lot of ground including:

The evolution of SSPs, in a streaming age.
Why PubMatic is now servicing both the buy & sell sides.
Why CTV is driving increased SPO from ad agencies and DSPs.
The role of programmatic in CTV advertising.
How PubMatic grows their CTV business, with sustainability in mind.
The convergence of retail media & CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.

Wed, 21 Aug 2024 09:45:06 GMT

In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.

We cover a lot of ground including:

How traditional TV broadcasters are competing with streaming services.
Why broadcast quality TV content works so well for advertisers.
How ITVX became such a hit with UK TV audiences.
Why they built their own proprietary AdTech, in Planet V.
How ITVX plans to work with 3rd party SSPs and DSPs in the future.
The role of data clean rooms in CTV advertising.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

Wed, 14 Aug 2024 09:11:24 GMT

In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange.

We cover a lot of ground including:

The increasing role of 'curation' in CTV advertising.
The evolving SSP ecosystem.
Why CTV has increased the practice of supply path optimization (SPO).
How broadcasters, AVOD and FAST services should be thinking about programmatic.
The future of CTV Identity, and what this might look like.
How can CTV advertising be more sustainable.
And much more...

Hosted on Acast. See acast.com/privacy for more information.

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

Wed, 07 Aug 2024 12:49:15 GMT

In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.

We cover a lot of ground including:

The growing, but fragmented streaming inventory ecosystem.
The evolution of agency planning and buying practices.
Balancing CTV direct sold and programmatic partnerships.
How streaming publishers should be thinking about SSP and DSP relationships.
The future of CTV audience measurement.
How streaming publishers can lean into buy side SPO practices.
And much more…

Hosted on Acast. See acast.com/privacy for more information.

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

Tue, 30 Jul 2024 12:14:45 GMT

In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.

We cover a lot of ground, including:

How the US and European CTV markets differ.
How ad agencies are planning and buying CTV.
How broadcasters are adopting programmatic trading.
The future of CTV identity.
Why CTV is changing the roles of DSPs and SSPs.
The role of CTV for SMEs and performance ad buyers.
And much more...

Hosted on Acast. See acast.com/privacy for more information.