60 acast.com The Design of Experience https://shows.acast.com/the-design-of-experience en 2021 Fifteen Four design,experience,creative,marketing Fifteen4 Conversations about the ideas that make us feel a tribal devotion to the things we love.

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]]>

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]]> false Fifteen4 info+5d0d2eee1a24878e3c8b7abc@mg-eu.acast.com 5d0d2eee1a24878e3c8b7abc the-design-of-experience episodic https://assets.pippa.io/shows/5d0d2eee1a24878e3c8b7abc/1562854869621-42ccfb23e40c358c8e802a575cf5592d.jpeg https://shows.acast.com/the-design-of-experience The Design of Experience Long Story Short: Beautiful Brands + Beautiful Messaging Long Story Short: Beautiful Brands + Beautiful Messaging Thu, 09 Sep 2021 16:13:29 GMT 22:35 613a32aa2929460014895b3e false https://shows.acast.com/the-design-of-experience/episodes/long-story-short-beautiful-brands-beautiful-messaging 613a32aa2929460014895b3e 5d0d2eee1a24878e3c8b7abc long-story-short-beautiful-brands-beautiful-messaging full 2 10 This one's about: Why simple is often always better. How we can all lose ourselves in a story. A subscription service for self-improvement. And personalized gastrointestinal care for long-term relief.


When it comes to designing experiences, when is it time to be direct and obvious versus painting the whole, elaborate picture? Can a website be clever and engaging, but also convey what's being offered within a few seconds?


In response to a recent Dr. J.J. Peterson webinar, Matt, Steve, and Emily discuss the brand and marketing messaging we encounter every day, what separates the good brand stories from the not-so-good ones, and wrap-up with a stroll through the digital world of some of the best (and worst) messaging for products being sold today.


Marketing answers the question of what do you do how does it make my life better and how do I get it? Branding answers the question of how does your brand make me feel?

- Dr. J.J. Peterson of Storybrand


Mentioned in this episode:

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]]> This one's about: Why simple is often always better. How we can all lose ourselves in a story. A subscription service for self-improvement. And personalized gastrointestinal care for long-term relief.


When it comes to designing experiences, when is it time to be direct and obvious versus painting the whole, elaborate picture? Can a website be clever and engaging, but also convey what's being offered within a few seconds?


In response to a recent Dr. J.J. Peterson webinar, Matt, Steve, and Emily discuss the brand and marketing messaging we encounter every day, what separates the good brand stories from the not-so-good ones, and wrap-up with a stroll through the digital world of some of the best (and worst) messaging for products being sold today.


Marketing answers the question of what do you do how does it make my life better and how do I get it? Branding answers the question of how does your brand make me feel?

- Dr. J.J. Peterson of Storybrand


Mentioned in this episode:

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]]> Direct to consumer: the heart wants what it wants Direct to consumer: the heart wants what it wants Mon, 17 May 2021 15:42:22 GMT 29:35 60a28ce945a09210b4bfafad false https://shows.acast.com/the-design-of-experience/episodes/direct-to-consumer-the-heart-wants-what-it-wants 60a28ce945a09210b4bfafad 5d0d2eee1a24878e3c8b7abc direct-to-consumer-the-heart-wants-what-it-wants full 2 9 This one's about: Premium frying pans that come in soothing earthy colors, Ginsu knives, the Ron Popeil revolution, and snake oil. The allure and wonder of direct-to-consumer products. Are vegan gummies going to fix your anxiety? What about artisanal distilled non-alcoholic spirits? Do you really need a new pan? What if it comes with a special wooden spoon that hooks onto the handle? What are the key components of an influencer video pushing a new product? But wait, there’s more! Matt, Steve, and Emily discuss the current surge in DTC products, dunk on the ones we think are lame, and question the value of these industry disruptors.

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]]> This one's about: Premium frying pans that come in soothing earthy colors, Ginsu knives, the Ron Popeil revolution, and snake oil. The allure and wonder of direct-to-consumer products. Are vegan gummies going to fix your anxiety? What about artisanal distilled non-alcoholic spirits? Do you really need a new pan? What if it comes with a special wooden spoon that hooks onto the handle? What are the key components of an influencer video pushing a new product? But wait, there’s more! Matt, Steve, and Emily discuss the current surge in DTC products, dunk on the ones we think are lame, and question the value of these industry disruptors.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Acceleration & Iteration]]> Fri, 12 Feb 2021 20:16:48 GMT 25:47 6026e23083c28959b2307b64 false https://fifteen4.com/acceleration-and-iteration/ 6026e23083c28959b2307b64 5d0d2eee1a24878e3c8b7abc acceleration-iteration full 2 8 This one's about: Word '97 on a shiny disc, the creation of the New York Subway map, and the everlasting allure of an Eames chair. How has our creation of fast-paced workflows and iterations inside our workplaces affected our expectations and experiences outside our workplaces? Is there a correlation between time and effort vs. meaning and timelessness in design? Through referenced words of wisdom of both past and present (Marshall McLuhan anyone?), Matt, Steve, and Emily deliberate on accelerated workflows and their effect on our lives.

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]]> This one's about: Word '97 on a shiny disc, the creation of the New York Subway map, and the everlasting allure of an Eames chair. How has our creation of fast-paced workflows and iterations inside our workplaces affected our expectations and experiences outside our workplaces? Is there a correlation between time and effort vs. meaning and timelessness in design? Through referenced words of wisdom of both past and present (Marshall McLuhan anyone?), Matt, Steve, and Emily deliberate on accelerated workflows and their effect on our lives.

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]]> Finding Your Way In with Justin Klugh Finding Your Way In with Justin Klugh Thu, 17 Dec 2020 15:37:06 GMT 27:19 5fdb7b22b85f4f28cb3a1dc6 true https://fifteen4.com/finding-your-way-in-with-justin-klugh/ 5fdb7b22b85f4f28cb3a1dc6 5d0d2eee1a24878e3c8b7abc finding-your-way-in-with-justin-klugh full 2 7 This one’s about: baseball, complicated storylines and huge worlds made out of LEGOS, and the importance of mentors. Fighting the good fight in the name of Narrative, Narratology, and — if you will — Wordology. How does one decide to pursue the glory of copywriting? The power of embracing failure, just sitting down and getting started, and of course, keeping your eye on the ball.

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]]> This one’s about: baseball, complicated storylines and huge worlds made out of LEGOS, and the importance of mentors. Fighting the good fight in the name of Narrative, Narratology, and — if you will — Wordology. How does one decide to pursue the glory of copywriting? The power of embracing failure, just sitting down and getting started, and of course, keeping your eye on the ball.

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]]> Inside the World of Design with Casey Hawes Inside the World of Design with Casey Hawes Wed, 16 Sep 2020 14:08:28 GMT 24:13 5f621c26431c251e5a2f3307 false https://fifteen4.com/inside-the-world-of-design 5f621c26431c251e5a2f3307 5d0d2eee1a24878e3c8b7abc inside-the-world-of-design-with-casey-hawes full 2 6 This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs of shoes does it take to be a superhero creative director? Do the weird moments of art school help one navigate the world of design? Take 24 minutes out of your busy day and learn what makes Casey Hawes tick.

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]]> This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs of shoes does it take to be a superhero creative director? Do the weird moments of art school help one navigate the world of design? Take 24 minutes out of your busy day and learn what makes Casey Hawes tick.

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]]> Through the Lens with Sam Oddo Through the Lens with Sam Oddo Wed, 19 Aug 2020 16:57:57 GMT 21:36 5f3d53b886df9425cd833c32 false https://shows.acast.com/the-design-of-experience/episodes/through-the-lens-with-sam-oddo 5f3d53b886df9425cd833c32 5d0d2eee1a24878e3c8b7abc through-the-lens-with-sam-oddo full 2 5 This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original in times like these? Join us for Sam Oddo's story and see why the passion behind a creative career path can be there all along yet undiscovered for a little while.


Take a look at Sam's and his team's most recent work

Hilton 100 Years of Hospitality Video

Blue Plant Brand Video

Bluebird Cocktail Room: A Brand Film

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]]> This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original in times like these? Join us for Sam Oddo's story and see why the passion behind a creative career path can be there all along yet undiscovered for a little while.


Take a look at Sam's and his team's most recent work

Hilton 100 Years of Hospitality Video

Blue Plant Brand Video

Bluebird Cocktail Room: A Brand Film

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]]> Should all brands pursue tribal devotion? Should all brands pursue tribal devotion? Wed, 24 Jun 2020 01:12:45 GMT 23:22 5ef2a88d1d83e54831389ca9 false https://fifteen4.com/should-all-brands-pursue-tribal-devotion/ 5ef2a88d1d83e54831389ca9 5d0d2eee1a24878e3c8b7abc should-all-brands-pursue-tribal-devotion full 2 4 This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?


Further Reading


What is tribal devotion and why does it matter?


The Design of Experience: The Tribal Devotion Talk

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]]> This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?


Further Reading


What is tribal devotion and why does it matter?


The Design of Experience: The Tribal Devotion Talk

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]]> Brand Mindfulness: Taking Action Brand Mindfulness: Taking Action Thu, 21 May 2020 14:53:01 GMT 25:30 5ec695cd74d1695090db6f4c false https://fifteen4.com/brand-mindfulness-taking-action/ 5ec695cd74d1695090db6f4c 5d0d2eee1a24878e3c8b7abc brand-mindfulness-taking-action full 2 3 This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration? Lazzberry Lemonade! Steve and Matt disagree on whether caring about people makes you a Marxist. AND… TADA! 5 steps to developing Brand Mindfulness. Today, Steve, Matt, and Emily talk about taking action!

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]]> This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration? Lazzberry Lemonade! Steve and Matt disagree on whether caring about people makes you a Marxist. AND… TADA! 5 steps to developing Brand Mindfulness. Today, Steve, Matt, and Emily talk about taking action!

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]]> Developing Brand Mindfulness Developing Brand Mindfulness Tue, 05 May 2020 14:49:24 GMT 24:04 5eb17cf4a9d1154867cd15e4 false https://fifteen4.com/the-design-of-experience-developing-brand-mindfulness/ 5eb17cf4a9d1154867cd15e4 5d0d2eee1a24878e3c8b7abc developing-brand-mindfulness full 2 2 This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots of mindfulness and what businesses and market leaders can learn from it. Ralph Waldo Emerson, concentric circles, Zen Buddhism, sales pitches… How can you move into different modes of operation based on shifting realities? Today, Steve, Matt, and Emily discern what Brand Mindfulness is and what it isn’t.

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]]> This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots of mindfulness and what businesses and market leaders can learn from it. Ralph Waldo Emerson, concentric circles, Zen Buddhism, sales pitches… How can you move into different modes of operation based on shifting realities? Today, Steve, Matt, and Emily discern what Brand Mindfulness is and what it isn’t.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Mindful Brand The Mindful Brand Wed, 15 Apr 2020 20:40:47 GMT 18:06 5e97712b2cf681132f029b5e false https://fifteen4.com/the-design-of-experience-the-mindful-brand 5e97712b2cf681132f029b5e 5d0d2eee1a24878e3c8b7abc the-mindful-brand full 2 1 This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of people and brands that weather the storms? Why is it worth it to pause...and look around? In a world where change is guaranteed, the power of adaptation (and the willingness to do it) has never been more important. But how can you adapt if you aren’t quite sure of who you are? Today, Steve, Matt, and Emily welcome Season 2 listeners with the first of a multi-part series on Brand Mindfulness.

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]]> This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of people and brands that weather the storms? Why is it worth it to pause...and look around? In a world where change is guaranteed, the power of adaptation (and the willingness to do it) has never been more important. But how can you adapt if you aren’t quite sure of who you are? Today, Steve, Matt, and Emily welcome Season 2 listeners with the first of a multi-part series on Brand Mindfulness.

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]]> The Experience Experiment The Experience Experiment Thu, 21 Nov 2019 14:11:14 GMT 32:37 5dd69b020d25a218161ae910 false https://fifteen4.com/the-design-of-experience-the-experience-experiment 5dd69b020d25a218161ae910 5d0d2eee1a24878e3c8b7abc the-experience-experiment full 1 12 This one's about: Fu Manchus, podcast overpopulation, and the detailed Instagram breakdowns of a Whole Foods aficionado. What is it that you want to be? And—more importantly—what do you want to say? In the final episode of season one, Steve, Emily, and Matt discuss the secret sauce of podcasting.


We’ll dive into these ideas and questions as we reflect on the season:


Why do you really want to want to do this?

How to pick a topic: think both narrow and broad.

What do you have to offer?

Do you really know what your audience wants?

Do you need a script? 

Does every episode follow the same format?

Do you have some genuine conflict?

Do your research and invest the time.

High quality editing is a must.

Invite some VIP guests (but don’t make every episode an interview).

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]]> This one's about: Fu Manchus, podcast overpopulation, and the detailed Instagram breakdowns of a Whole Foods aficionado. What is it that you want to be? And—more importantly—what do you want to say? In the final episode of season one, Steve, Emily, and Matt discuss the secret sauce of podcasting.


We’ll dive into these ideas and questions as we reflect on the season:


Why do you really want to want to do this?

How to pick a topic: think both narrow and broad.

What do you have to offer?

Do you really know what your audience wants?

Do you need a script? 

Does every episode follow the same format?

Do you have some genuine conflict?

Do your research and invest the time.

High quality editing is a must.

Invite some VIP guests (but don’t make every episode an interview).

Hosted on Acast. See acast.com/privacy for more information.

]]> The Snail Mail Saga The Snail Mail Saga Wed, 06 Nov 2019 02:49:03 GMT 34:54 5dc2334fe4975174202d2552 false https://fifteen4.com/the-design-of-experience-the-snail-mail-saga 5dc2334fe4975174202d2552 5d0d2eee1a24878e3c8b7abc the-snail-mail-saga full 1 11 This one’s about: Sales pitch knife fights, Wes Anderson slander, and the long awaited return of Creepy Joe. What is the true power of persistence? How can you be a big red X in a sea of white dots? Today, Steve, Matt, and special guest Joe, talk about how an intern’s mistake led to a lesson about the value of humanizing sales.

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]]> This one’s about: Sales pitch knife fights, Wes Anderson slander, and the long awaited return of Creepy Joe. What is the true power of persistence? How can you be a big red X in a sea of white dots? Today, Steve, Matt, and special guest Joe, talk about how an intern’s mistake led to a lesson about the value of humanizing sales.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Who Doesn't Love a Good Jingle?]]> Thu, 24 Oct 2019 13:19:13 GMT 34:55 5db1a4d153f529d22b27efe8 false https://fifteen4.com/the-design-of-experience-who-doesnt-love-a-good-jingle 5db1a4d153f529d22b27efe8 5d0d2eee1a24878e3c8b7abc who-doesnt-love-a-good-jingle full 1 10 This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding.


Resources referenced in this episode:


Jingles

Liberty Mutual

LUNA

My Bologna has a First Name

I'd Love to be an Oscar Mayer Weiner

Armor Hotdogs

Wonder Bread

Burger King: Have it Your Way

McDonald’s: You Deserve a Break Today

KFC: Get a Bucket of Chicken

Cotton: (Aaron Neville)


Mnemonic Branding

THx

Netflix

Intel

Windows 95

Mac Startup Sound

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]]> This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding.


Resources referenced in this episode:


Jingles

Liberty Mutual

LUNA

My Bologna has a First Name

I'd Love to be an Oscar Mayer Weiner

Armor Hotdogs

Wonder Bread

Burger King: Have it Your Way

McDonald’s: You Deserve a Break Today

KFC: Get a Bucket of Chicken

Cotton: (Aaron Neville)


Mnemonic Branding

THx

Netflix

Intel

Windows 95

Mac Startup Sound

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]]> <![CDATA[Let's Talk About Volkswagen!]]> Wed, 09 Oct 2019 19:02:23 GMT 29:23 5d9e2ebfb701011563ad4396 false https://shows.acast.com/the-design-of-experience/episodes/lets-talk-about-volkswagen 5d9e2ebfb701011563ad4396 5d0d2eee1a24878e3c8b7abc lets-talk-about-volkswagen full 1 9 This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.


Resources referenced in this episode:

Doyle Dane Bernbach print ads for Volkswagen

Floating Beetle VW commercial

Fahrvergnugen VW commercial

Pink Moon commercial

Hello Light VW commercial

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]]> This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.


Resources referenced in this episode:

Doyle Dane Bernbach print ads for Volkswagen

Floating Beetle VW commercial

Fahrvergnugen VW commercial

Pink Moon commercial

Hello Light VW commercial

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]]> The Funny One The Funny One Wed, 25 Sep 2019 19:33:06 GMT 36:18 5d8bc0f26057b96e6496e620 false https://shows.acast.com/the-design-of-experience/episodes/the-funny-one 5d8bc0f26057b96e6496e620 5d0d2eee1a24878e3c8b7abc the-funny-one full 1 8 This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective? How do you find the right kind of humor for a brand? Today, Steve, Emily, and Creative Director of Animation, Ryan Thurber, discuss the brilliance and timelessness of humor in the brand experience.


Resources referenced in this episode:

Fifteen4: Animation reel

Artist: Yayoi Kusama

Artist: Ed Ruscha

Artist: Andy Warhol

Bruce Cockburn: Humans, Fascist Architecture

Ryan O’Leary: How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences

Fifteen4: The Adaptive Network video

Bankwest: Halo Payment ring commercial

Brian Regan: Pop-Tarts

Brian Regan: Reading


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]]> This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective? How do you find the right kind of humor for a brand? Today, Steve, Emily, and Creative Director of Animation, Ryan Thurber, discuss the brilliance and timelessness of humor in the brand experience.


Resources referenced in this episode:

Fifteen4: Animation reel

Artist: Yayoi Kusama

Artist: Ed Ruscha

Artist: Andy Warhol

Bruce Cockburn: Humans, Fascist Architecture

Ryan O’Leary: How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences

Fifteen4: The Adaptive Network video

Bankwest: Halo Payment ring commercial

Brian Regan: Pop-Tarts

Brian Regan: Reading


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]]> The Tribal Devotion Talk The Tribal Devotion Talk Wed, 11 Sep 2019 15:03:40 GMT 37:17 5d790ccd130240b57f150936 false https://shows.acast.com/the-design-of-experience/episodes/the-tribal-devotion-talk 5d790ccd130240b57f150936 5d0d2eee1a24878e3c8b7abc the-tribal-devotion-talk full 1 7 This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers? Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion.


Resources mentioned in this episode:


Delivering Happiness by Tony Hsieh

Tribal Marketing, Tribal Branding by Brendan Richardson

Slack’s $25 Billion Dollar Secret Sauce by Andrew Wilkenson

How I Built This with Guy Raz: Slack & Flickr,  Stewart Butterfield

Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright

Stages of Tribal Leadership cheat sheet

Nielsen Norman Group: Don Norman


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]]> This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers? Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion.


Resources mentioned in this episode:


Delivering Happiness by Tony Hsieh

Tribal Marketing, Tribal Branding by Brendan Richardson

Slack’s $25 Billion Dollar Secret Sauce by Andrew Wilkenson

How I Built This with Guy Raz: Slack & Flickr,  Stewart Butterfield

Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright

Stages of Tribal Leadership cheat sheet

Nielsen Norman Group: Don Norman


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]]> The Transparency Transition The Transparency Transition Mon, 26 Aug 2019 13:51:46 GMT 31:27 5d63e30d64560c2a45c08450 false https://shows.acast.com/the-design-of-experience/episodes/the-transparency-transition 5d63e30d64560c2a45c08450 5d0d2eee1a24878e3c8b7abc the-transparency-transition full 1 6 This one’s about: Redemption burritos, the Woke Washing Epidemic, and the striking similarities between guts and guac. How has authenticity become commercialized? What can seeing into a restaurant’s kitchen teach us about running a business? Today, Steve, Emily, and Matt get transparent about transparency.


Resources mentioned in this episode:

Adweek: 3 Big Cannes Lions Takeaways Marketers Can Learn From 

AdAge: Why top-to-bottom rebrands are all the rage

Upserve Restaurant Insider: The Naked Restaurant: Restaurants Bare All in Move to Transparency 

Fierce Conversations by Susan Scott

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]]> This one’s about: Redemption burritos, the Woke Washing Epidemic, and the striking similarities between guts and guac. How has authenticity become commercialized? What can seeing into a restaurant’s kitchen teach us about running a business? Today, Steve, Emily, and Matt get transparent about transparency.


Resources mentioned in this episode:

Adweek: 3 Big Cannes Lions Takeaways Marketers Can Learn From 

AdAge: Why top-to-bottom rebrands are all the rage

Upserve Restaurant Insider: The Naked Restaurant: Restaurants Bare All in Move to Transparency 

Fierce Conversations by Susan Scott

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]]> The Little Things The Little Things Wed, 14 Aug 2019 14:58:12 GMT 34:43 5d542187766f9f4d723ffa47 false https://shows.acast.com/the-design-of-experience/episodes/the-little-things 5d542187766f9f4d723ffa47 5d0d2eee1a24878e3c8b7abc the-little-things full 1 5 This one’s about: The attitude adjusting powers of Woodford Reserve, the party scene in airport terminals, and moments of clarity in a P.F. Chang’s. What’s the ROI of a smile? How can anticipation and spontaneity take your brand from respected to preferred? Today, Steve and Emily discuss how the smallest moments can have the biggest impact. 


Resources mentioned in this episode:

The Culture Blueprint by Robert Richman

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

How I Built This with Guy Raz | Zappos: Tony Hsieh

The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni 


Ideas to get you started on some little things:

Personalization

Anticipation

Familiarity

Empathy

Complimentary goods/services

Establishing trust

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]]> This one’s about: The attitude adjusting powers of Woodford Reserve, the party scene in airport terminals, and moments of clarity in a P.F. Chang’s. What’s the ROI of a smile? How can anticipation and spontaneity take your brand from respected to preferred? Today, Steve and Emily discuss how the smallest moments can have the biggest impact. 


Resources mentioned in this episode:

The Culture Blueprint by Robert Richman

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

How I Built This with Guy Raz | Zappos: Tony Hsieh

The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni 


Ideas to get you started on some little things:

Personalization

Anticipation

Familiarity

Empathy

Complimentary goods/services

Establishing trust

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]]> Storytelling is Survival Storytelling is Survival Mon, 29 Jul 2019 12:00:00 GMT 32:03 5d1a579b5bacab8167f72e00 false https://shows.acast.com/the-design-of-experience/episodes/storytelling-is-survival 5d1a579b5bacab8167f72e00 5d0d2eee1a24878e3c8b7abc storytelling-is-survival full 1 4 This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza crust. What stories need to be told? How does a brand cast their buyer as the hero? Today, Steve and Emily talk about the elements of storytelling that resonate with human beings. 


Resources referenced in this episode:

Save The Cat! The Last Book on Screenwriting You'll Ever Need by Blake Snyder

Reply All - a podcast by Gimlet Media

Diamondback Brewing Company - Locust Point, Baltimore, Maryland

Hosted on Acast. See acast.com/privacy for more information.

]]> This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza crust. What stories need to be told? How does a brand cast their buyer as the hero? Today, Steve and Emily talk about the elements of storytelling that resonate with human beings. 


Resources referenced in this episode:

Save The Cat! The Last Book on Screenwriting You'll Ever Need by Blake Snyder

Reply All - a podcast by Gimlet Media

Diamondback Brewing Company - Locust Point, Baltimore, Maryland

Hosted on Acast. See acast.com/privacy for more information.

]]> Staying Human in a Digital World Staying Human in a Digital World Fri, 12 Jul 2019 17:49:03 GMT 33:05 5d28c80f82ee23b075893e01 false https://shows.acast.com/the-design-of-experience/episodes/staying-human-in-a-digital-world 5d28c80f82ee23b075893e01 5d0d2eee1a24878e3c8b7abc staying-human-in-a-digital-world full 1 3 This one’s about: Parenting-induced time travel, The Cult of Anti-Instagrammers, and the definition of digital as told by Walt Whitman. Should you tell stories you don’t believe in? Are there analog experiences impossible to translate into the digital world? Today, Steve and Emily—and Matt, again—discuss how to discern genuine acts of authenticity in an age where being authentic is a trend.


Resources referenced in this episode: 

http://manifestlydigital.com/


Hosted on Acast. See acast.com/privacy for more information.

]]> This one’s about: Parenting-induced time travel, The Cult of Anti-Instagrammers, and the definition of digital as told by Walt Whitman. Should you tell stories you don’t believe in? Are there analog experiences impossible to translate into the digital world? Today, Steve and Emily—and Matt, again—discuss how to discern genuine acts of authenticity in an age where being authentic is a trend.


Resources referenced in this episode: 

http://manifestlydigital.com/


Hosted on Acast. See acast.com/privacy for more information.

]]> Diving into Digital Diving into Digital Tue, 09 Jul 2019 19:42:57 GMT 28:30 5d24ee41a5b4e7783a6a81cf false https://shows.acast.com/the-design-of-experience/episodes/diving-into-digital 5d24ee41a5b4e7783a6a81cf 5d0d2eee1a24878e3c8b7abc diving-into-digital full 1 2 This one's about: The formative powers of Pacman, the ROI of custom shoelaces, and Amazon as a digital gateway drug. In an age where everything is accelerating and information is ambient, how do digital and analog coexist? How do online experiences translate into real life, and vice versa? Today, Steve and Emily—along with special guest Matt DeVille, Fifteen4’s VP of Digital—talk about the intersection of digital and analog worlds. 


Resources referenced in this episode: 

manifestlydigital.com

lilium.com

kubrick.life

Bruce Mau Manifesto

The Medium is the Massage

Hosted on Acast. See acast.com/privacy for more information.

]]> This one's about: The formative powers of Pacman, the ROI of custom shoelaces, and Amazon as a digital gateway drug. In an age where everything is accelerating and information is ambient, how do digital and analog coexist? How do online experiences translate into real life, and vice versa? Today, Steve and Emily—along with special guest Matt DeVille, Fifteen4’s VP of Digital—talk about the intersection of digital and analog worlds. 


Resources referenced in this episode: 

manifestlydigital.com

lilium.com

kubrick.life

Bruce Mau Manifesto

The Medium is the Massage

Hosted on Acast. See acast.com/privacy for more information.

]]> Common Threads Common Threads Mon, 01 Jul 2019 18:44:53 GMT 20:55 5d1a54a599e33d34476061d2 false https://shows.acast.com/the-design-of-experience/episodes/common-threads 5d1a54a599e33d34476061d2 5d0d2eee1a24878e3c8b7abc common-threads full 1 1 This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the bathroom floor. Are brand experiences more powerful than products themselves? How do we uncover the crown jewels hiding in plain sight? Today, CEO of Fifteen4, Steve Smallman, and web designer/marketer, Emily Wolf, talk about the common threads that are woven into meaningful brand experiences.

Hosted on Acast. See acast.com/privacy for more information.

]]> This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the bathroom floor. Are brand experiences more powerful than products themselves? How do we uncover the crown jewels hiding in plain sight? Today, CEO of Fifteen4, Steve Smallman, and web designer/marketer, Emily Wolf, talk about the common threads that are woven into meaningful brand experiences.

Hosted on Acast. See acast.com/privacy for more information.

]]>