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		<title>The Digital Marketing Apero</title>
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		<copyright>Thomas Jedelhauser</copyright>
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		<itunes:author>Thomas Jedelhauser</itunes:author>
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		<itunes:summary><![CDATA[This show discusses the latest trends in Digital Marketing- from SEO, PPC, Email Marketing, Social Media, E-Commerce, analytics to Automation - with a particular focus on the european Market.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[This show discusses the latest trends in Digital Marketing- from SEO, PPC, Email Marketing, Social Media, E-Commerce, analytics to Automation - with a particular focus on the european Market.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>How to use (Video) Games for your Marketing</title>
			<itunes:title>How to use (Video) Games for your Marketing</itunes:title>
			<pubDate>Fri, 31 Jan 2020 19:52:28 GMT</pubDate>
			<itunes:duration>25:04</itunes:duration>
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			<description><![CDATA[<p>We will explore how marketers are able to use gaming to reach their marketing goals.&nbsp;</p><p><strong>Sources and relevant articles:</strong></p><ul> <li><a href="https://sesf.ch/">Swiss Esports Federation</a></li></ul><p><br></p><ul> <li><a href="https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/">Global amount of gamers</a></li>  <li><a href="https://deadline.com/2018/07/film-industry-revenue-2017-ibisworld-report-gloomy-box-office-1202425692/">Revenue of US movie Industry</a></li>  <li><a href="https://www.limelight.com/resources/white-paper/state-of-online-gaming-2019/">Time spend gaming</a></li>  <li><a href="https://steamtime.info/">Steam hours gamed “hall of shame”</a></li>  <li><a href="https://steamdb.info/graph/">Mosted played games on steam</a></li>  <li><a href="https://www.pewresearch.org/fact-tank/2018/09/17/5-facts-about-americans-and-video-games/">Pew Research: Americans that play video-games</a></li>  <li><a href="https://www.theguardian.com/technology/2014/jul/03/six-of-the-best-product-placement-video-games">Product Placement in Games- Examples</a></li>  <li><a href="http://arno.uvt.nl/show.cgi?fid=115709">Paper on Product Placement in Gaming</a></li>  <li><a href="https://www.gamespew.com/2018/08/its-time-for-game-companies-to-embrace-product-placement-advertising/">General view on Product Placement and Naming Sponsorship in games</a></li>  <li><a href="https://www.vg247.com/2019/01/02/product-placement-games-advertising/">Eight times in-game adverts and product placements in games went too far</a></li>  <li><a href="https://www.themonetizr.com/">A Tool to combine real life products with your game</a>&nbsp;</li>  <li><a href="https://medium.com/@MartinsBratuskins/12x-higher-engagement-with-in-game-brand-product-placement-d6c0958514a2">Higher engagement with in game brand product placement</a></li>  <li><a href="https://admob.google.com/intl/de/home/resources/rewarded-ads-win-for-everyone/">Google Ads: Rewarded adds embedded in Mobile Games</a></li>  <li>Agencies to connect with Gaming Influencers <a href="https://knowscope.com/#our-mission">1</a> | <a href="https://gameinfluencer.com/">2</a> | <a href="https://twitch.upfluence.com/">3</a></li>  <li><a href="https://www.getader.com/">Esport Marketing Agency</a></li>  <li><a href="https://twitchadvertising.tv/ad-products">Advertisment on Twitch</a></li>  <li><a href="https://www.bigindiepitch.com/ ">Sponsor Indie Developers</a></li>  <li><a href="https://www.eurogamer.net/articles/2013-02-01-shooters-how-video-games-fund-arms-manufacturers">Gun-Licencing for video games</a></li></ul><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>We will explore how marketers are able to use gaming to reach their marketing goals.&nbsp;</p><p><strong>Sources and relevant articles:</strong></p><ul> <li><a href="https://sesf.ch/">Swiss Esports Federation</a></li></ul><p><br></p><ul> <li><a href="https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/">Global amount of gamers</a></li>  <li><a href="https://deadline.com/2018/07/film-industry-revenue-2017-ibisworld-report-gloomy-box-office-1202425692/">Revenue of US movie Industry</a></li>  <li><a href="https://www.limelight.com/resources/white-paper/state-of-online-gaming-2019/">Time spend gaming</a></li>  <li><a href="https://steamtime.info/">Steam hours gamed “hall of shame”</a></li>  <li><a href="https://steamdb.info/graph/">Mosted played games on steam</a></li>  <li><a href="https://www.pewresearch.org/fact-tank/2018/09/17/5-facts-about-americans-and-video-games/">Pew Research: Americans that play video-games</a></li>  <li><a href="https://www.theguardian.com/technology/2014/jul/03/six-of-the-best-product-placement-video-games">Product Placement in Games- Examples</a></li>  <li><a href="http://arno.uvt.nl/show.cgi?fid=115709">Paper on Product Placement in Gaming</a></li>  <li><a href="https://www.gamespew.com/2018/08/its-time-for-game-companies-to-embrace-product-placement-advertising/">General view on Product Placement and Naming Sponsorship in games</a></li>  <li><a href="https://www.vg247.com/2019/01/02/product-placement-games-advertising/">Eight times in-game adverts and product placements in games went too far</a></li>  <li><a href="https://www.themonetizr.com/">A Tool to combine real life products with your game</a>&nbsp;</li>  <li><a href="https://medium.com/@MartinsBratuskins/12x-higher-engagement-with-in-game-brand-product-placement-d6c0958514a2">Higher engagement with in game brand product placement</a></li>  <li><a href="https://admob.google.com/intl/de/home/resources/rewarded-ads-win-for-everyone/">Google Ads: Rewarded adds embedded in Mobile Games</a></li>  <li>Agencies to connect with Gaming Influencers <a href="https://knowscope.com/#our-mission">1</a> | <a href="https://gameinfluencer.com/">2</a> | <a href="https://twitch.upfluence.com/">3</a></li>  <li><a href="https://www.getader.com/">Esport Marketing Agency</a></li>  <li><a href="https://twitchadvertising.tv/ad-products">Advertisment on Twitch</a></li>  <li><a href="https://www.bigindiepitch.com/ ">Sponsor Indie Developers</a></li>  <li><a href="https://www.eurogamer.net/articles/2013-02-01-shooters-how-video-games-fund-arms-manufacturers">Gun-Licencing for video games</a></li></ul><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>An intro to Agile Marketing</title>
			<itunes:title>An intro to Agile Marketing</itunes:title>
			<pubDate>Thu, 23 Jan 2020 13:08:06 GMT</pubDate>
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			<description><![CDATA[<p>In this episode we will dive into the topic of agile marketing.&nbsp;</p><p>We will look answer the question: what is it, why do you want it and what do you need to start.&nbsp;</p><p><strong>Further reading and sources:&nbsp;</strong></p><p><a href="https://marketingland.com/broaden-your-marketing-skills-to-succeed-as-an-agile-marketer-274263">Broaden your marketing skills to succeed as an agile marketer</a> by Stacey Ackerman</p><p><a href="https://www.agilesherpas.com/state-of-agile-marketing-2019/">2nd Annual State of Agile Marketing Report</a> by agilesherpas</p><p><a href="http://agilemarketingmanifesto.org/">The Seven rules of Agile Marketing </a>and <a href="https://www.agilesherpas.com/agile-marketing-manifesto-explained/">Agile Marketing Manifesto Explained</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode we will dive into the topic of agile marketing.&nbsp;</p><p>We will look answer the question: what is it, why do you want it and what do you need to start.&nbsp;</p><p><strong>Further reading and sources:&nbsp;</strong></p><p><a href="https://marketingland.com/broaden-your-marketing-skills-to-succeed-as-an-agile-marketer-274263">Broaden your marketing skills to succeed as an agile marketer</a> by Stacey Ackerman</p><p><a href="https://www.agilesherpas.com/state-of-agile-marketing-2019/">2nd Annual State of Agile Marketing Report</a> by agilesherpas</p><p><a href="http://agilemarketingmanifesto.org/">The Seven rules of Agile Marketing </a>and <a href="https://www.agilesherpas.com/agile-marketing-manifesto-explained/">Agile Marketing Manifesto Explained</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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