The Doctor of Digital, G.Mick Smith, PhD

Episode #133 Kelly Biggs Interview - The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Feb 2021 20:03:06 GMT

Connecting your digital marketing efforts to your business goals. Kelly is passionate about leveraging her digital marketing and business acumen so that her clients win in the marketplace.

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Episode #132 Ryan Kelly Interview- The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Feb 2021 18:54:55 GMT

#sandiego #sandiegobusiness #sandiegocounty

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Episode C. The TuneSmith Series, “Heartbreak Hotel,” Elvis Presley - The Doctor of Digital, G.Mick Smith, PhD

Fri, 19 Feb 2021 02:53:34 GMT

Colonel Tom Parker marketed the first major rock ‘n’ roll star in history, and designed the first-ever blueprint for marketing rock ‘n’ roll that included not just music, but movies, TV shows, concerts, and hundreds of products.

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Episode #131 Neil Lappe Interview- The Doctor of Digital, G.Mick Smith, PhD

Wed, 17 Feb 2021 17:58:54 GMT

Digital expert Neil Lappe interview.

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Episode B. The TuneSmith Series, “Hit the Road Jack,” Ray Charles- The Doctor of Digital, G.Mick Smith, PhD

Wed, 17 Feb 2021 02:46:54 GMT

“Hit the Road Jack” is a song written by rhythm and blues artist Percy Mayfield and first recorded in 1960 as an a cappella demo sent to Art Rupe. The recording hit number one for two weeks on the Billboard hot 100 beginning on Monday, October 9, 1961. It won a Grammy award for best rhythm and blues recording; the song was number one on the R&B chart for five weeks becoming Charles’s sixth number one on that chart.

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Episode A. The TuneSmith Series, “All The Young Dudes,” Mott The Hoople - The Doctor of Digital, G.Mick Smith, PhD

Mon, 15 Feb 2021 00:20:17 GMT

The TuneSmith Series Rock, Soul, & Pop hits, background of “All The Young Dudes” (Bowie) recorded by Mott The Hoople

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XXVIII Submitting Requirements 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD

Wed, 10 Feb 2021 02:58:20 GMT

Build and implement phases submitting requirements to the supplier.

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“In A Good Way,” Michael Riah Sponsor Promo - The Doctor of Digital, G.Mick Smith, PhD

Tue, 09 Feb 2021 02:53:42 GMT

Michael Riah Sponsor Promo

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XXVII Web Development 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 04 Feb 2021 03:12:25 GMT

Checklist for delivering a web development project.

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Episode #130 How Do I Begin a CRM? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 04 Feb 2021 02:58:40 GMT

Four benefits of a CRM; nine must-have CRM features; to reap the full benefits of a CRM, you have to choose one with the features that are right for your business today and that can grow with you as your business evolves.

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“Just A Man,” Michael Riah Sponsor - The Doctor of Digital, G.Mick Smith, PhD

Mon, 01 Feb 2021 03:23:55 GMT

Michael Riah Sponsor Promo for The Doctor of Digital

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XXVI PPC Campaign 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 29 Jan 2021 02:59:06 GMT

Checklist for delivering a PPC campaign

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Episode #129 What Are 5 Ways to Digitally Transform My Business? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 29 Jan 2021 02:43:48 GMT

What is digital transformation?; Should you digitally transform your business?; Five ways to digitally transform your business; and recap and summary

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XXV Delivering a SEO Campaign 5-Minute Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 28 Jan 2021 03:29:15 GMT

Checklist for delivering a SEO campaign.

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XXIV Digital Process Flow 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 28 Jan 2021 03:12:03 GMT

Five ways to digitally transform your business. The end to end digital process flow is driven with the customer in mind and should be performed concurrently and continuously.

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XXIII Content Development/Publishing 5-Minute Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 22 Jan 2021 02:54:25 GMT

Checklist for delivering a contact development and publishing project.

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Episode #128 LinkedIn Marketing - The Doctor of Digital, G.Mick Smith, PhD

Fri, 22 Jan 2021 02:37:47 GMT

LinkedIn personal coaching, LinkedIn online on-site training, LinkedIn company page makeover, LinkedIn personal profile makeover, grow personal profiles network, marketing to your connections by sharing relevant messaging on their newsfeed, and lead generation messages targeted to determine interest.

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XXII Social Campaign 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 21 Jan 2021 02:52:49 GMT

Checklist for delivering a social campaign.

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Episode #127 Does Your Brand Have a Voice? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 21 Jan 2021 02:41:56 GMT

Voice user interface, evolution of communication, trends, evolution of interfaces, and what is voice user interface all about? What can it achieve? Where does it make sense?

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XXI Email Marketing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 20 Jan 2021 02:47:40 GMT

Checklist for delivering an email marketing campaign.

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XX Health & Wellness 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 19 Jan 2021 02:48:51 GMT

Case study: How does a health & wellness organization increase sales through digital marketing?

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Episode #126 Discovery Phase - The Doctor of Digital, G.Mick Smith, PhD

Sun, 17 Jan 2021 00:44:47 GMT

Website health, online demand, consumer trends, visibility and search engines, online reputation, online competition, LinkedIn, Key findings, presentation, meeting plan and agenda, Digital Minds book.

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XIX My WSI Story 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 15 Jan 2021 02:28:16 GMT

Why WSI? WSI is the largest digital marketing network of its kind. We have partners and clients in every corner of the world. We have the passion and expertise to help any business do better marketing: no matter where they are located. I feature global knowledge but local results.

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XVIII Webinar 5 Ways 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD

Thu, 14 Jan 2021 02:56:51 GMT

Five Ways to Digitally Transform Your Business in 2021, Wednesday, January 27, 9 AM PST, 45 minute session.

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Episode #125 What Are the Best Practices in Digital Marketing for Manufacturing? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 14 Jan 2021 02:43:30 GMT

45% are not sure how many leads convert on their website; only 30% of marketers in the manufacturing industry feel that they are using their web and social content effectively; 40% of companies say they saw significant cost savings by using digital marketing to promote their products and services; and 75% of manufacturers plan to use video on their website.

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XVII 811 Meeting 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 13 Jan 2021 02:34:15 GMT

What is the 411 on an 811 meeting?

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XVI GDPR 5-Minute Lunch Lesson The Digital Brown Bag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 12 Jan 2021 03:07:49 GMT

12 point checklist to help your organization with GDPR.

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Episode #124 Honest Truths about Viral Content - The Doctor of Digital, G.Mick Smith, PhD

Tue, 12 Jan 2021 02:43:43 GMT

Viral content, viral marketing, questions to consider and truths about viral content.

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Episode #123 How Do I Create a Buyer Persona for My Business? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 08 Jan 2021 23:23:09 GMT

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers and prospective customers better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

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XV Education 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 08 Jan 2021 22:28:14 GMT

Website build, PPC, content copy creation, SCO, Social Media optimization, competitive analysis.

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Episode #122 Heavenly Types of Videos to Build Your Brand, Business, & Bottom Line- The Doctor of Digital, G.Mick Smith, PhD

Fri, 08 Jan 2021 00:20:53 GMT

The heavenly 7: 1. the 80% video; 2. the landing page form video; 3. the bio video; 4. the product service page video; 5. the cost price video; 6. the claims we make video; and 7. the customer’s journey video.

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XIV Google Premier Partner 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Thu, 07 Jan 2021 03:19:19 GMT

As a Google premier partner, WSI holds the highest rank you can achieve as part of the Google Partner Program.

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Episode #121 How Do I Adapt My SEO? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 07 Jan 2021 03:06:59 GMT

Why you should embrace AdaptiveSEO (TM); the WSI AdaptiveSEO (TM) Methodology; and, stay committed to a long-term strategy.

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XIII Conversion Rate Optimization 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 05 Jan 2021 03:47:32 GMT

Eight factors that impact conversion rate optimization.

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Episode #120 Do I Need a UFO (or a USP) for Content Marketing? - The Doctor of Digital, G.Mick Smith, PhD

Tue, 05 Jan 2021 02:28:24 GMT

Mistakes: you don’t commit, then you quit; assuming you don’t need a strategy; not knowing who your customers are or what they want; your content is way too focused on yourself; and thinking contact marketing doesn’t work the way it is supposed to.

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XII Video Five-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Sat, 02 Jan 2021 22:18:03 GMT

How using video creates revenue, retention, and relationships. Are you using video to its full potential?

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WSI Digital Minds Chapter 1 Analyzing Your Market, Your Products Or Services, And Your Competition- The Doctor of Digital, G.Mick Smith, PhD

Sat, 02 Jan 2021 22:06:36 GMT

Written by Francois Muscat, Pp. 1-4, Your Strengths and Weaknesses, Digital Audit

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XI Business Website & Bonus: Email Marketing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Sat, 02 Jan 2021 00:09:39 GMT

Your business website: found on the Internet, bonus: email marketing.

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Episode #119 Who Is My Target Audience in Challenging Times? - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 23:56:52 GMT

What is a buyer persona?; Why does your business need to find them?; How do you create buyer personas?; Considering the impact of challenges such as Covid; and, summary of key takeaways.

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X Facebook Fan/Business Page for Marketing & Social Media - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 23:13:53 GMT

Local marketing social media powerhouse, Facebook is one of the social media sites considered an authority site by Google, in other words an active Facebook business page ranks higher in Google searches, also, Facebook search engines are second only to Google for people searching for a business.

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IX Google My Business 5-Minute Lunch Lesson Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 23:01:34 GMT

Key platform to increase leads and sales Google My Business (GMB] the smart phone search.

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VIII LinkedIn Career Explorer 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 22:45:47 GMT

Insights to identify the right career path; learning opportunities to get any additional skills you need; and a community to connect professionals to new opportunities.

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VII Fashion 5-Minute Lunch Lesson The Digital Brownbag- The Doctor of Digital, G.Mick Smith, PhD

Fri, 01 Jan 2021 00:02:36 GMT

PPC #sandiego #sandiegobusiness #sandiegocounty

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Episode #118 What Are the Basics of Managing My Customer Database to Grow My Business? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 31 Dec 2020 23:44:18 GMT

Business objectives during a challenging time; what is a CRM and how can I help my business?; the value of marketing automation; where do I start?; critical role of communication and content.

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Episode #117 How Do I Reimagine Customer Conversations Using Technology? - The Doctor of Digital, G.Mick Smith, PhD

Thu, 31 Dec 2020 23:19:06 GMT

Conversational marketing, the landscape today; types of chat bots and how to get started; benefits of chat bots; and avoid the “Valley.”

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VI Funeral Service 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 22:48:53 GMT

Web Site build, landing page, PPC, SEO, and adaptive SEO.

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V Industrial Equipment-Manufacturing 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 22:40:23 GMT

Comprehensive analysis of the digital footprint, prospect and competitors, SCU, audit, and the educating client.

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IV Can I See for Miles? Accessibility 5-Minute Lunch Lesson The Digital Brownbag The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 22:29:34 GMT

Industry leading software solution delivering website accessibility compliance at all price points to businesses of all sizes.

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III Finance & Insurance 5-Minute Lunch Lesson The Digital Brownbag powered by - The Doctor of Digital, G.Mick Smith, PhD

Wed, 30 Dec 2020 02:34:21 GMT

Website build, content copy creation, SCO, social media optimization

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II Landscape Supply 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Tue, 29 Dec 2020 02:58:50 GMT

Within the initial months of the launch, the company received 1700 orders totaling nearly $500,000. Their website traffic increased by 128% and they generated over 14,800 calls.

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Episode #116 What is my Brand’s Social Relationship Management? - The Doctor of Digital, G.Mick Smith, PhD

Tue, 29 Dec 2020 02:47:17 GMT

What is my brand?; What is social relationship management?; Social CRM platforms, coordinate efforts and campaigns, assign responsibilities, approve content, monitor and measure progress, gain trust and respect, opportunity for humor and empathy, observe interaction with brand social presence, and be proud of your brand’s social presence.

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5-Minute Lunch Lesson: The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD

Mon, 28 Dec 2020 20:19:50 GMT

LinkedIn profile checklist: how to create an all-star LinkedIn profile.

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Episode #115 E-commerce Planning Textbook- The Doctor of Digital, G.Mick Smith, PhD

Sun, 27 Dec 2020 00:01:03 GMT

Key questions to address for e-commerce success.

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Episode #114 What Are Heavenly Data-Driven Ways to Reach Ideal Customers? - The Doctor of Digital, G.Mick Smith, PhD

Sat, 26 Dec 2020 23:25:08 GMT

What is effective marketing?; The heavenly data driven ways to reach your ideal customers using digital advertising; recap and summary.

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Episode #113 Expert Tips to Improve Your E-commerce Website Experience - The Doctor of Digital, G.Mick Smith, PhD

Fri, 25 Dec 2020 22:47:44 GMT

Learn, shop, buy framework; anatomy of your key pages; check out process and cart abandonment; analytics: test, learn, and improve; and closing thoughts

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Episode #112 Tracking the Insights that Matter Most to Your Business - The Doctor of Digital, G.Mick Smith, PhD

Fri, 25 Dec 2020 22:23:50 GMT

The new #resistthenewnormal, changing every day; from data to decisions; helpful tools; performance measurements and fine-tuning

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Episode #111 Evaluating Your Post COVID Crisis Digital Marketing Plan - The Doctor of Digital, G.Mick Smith, PhD

Fri, 25 Dec 2020 21:56:11 GMT

Elements of the digital marketing strategy that might have changed; discover which things you might need to redefine; provide a toolbox that you can use for this new stage; guide you to previous podcast episodes for in-depth details.

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Episode #110- Did You E.A.T. During COVID? Did You Optimize Your Digital Presence During COVID? The Doctor of Digital, G.Mick Smith, PhD

Thu, 24 Dec 2020 00:02:21 GMT

Understanding the shift in consumer behavior; why should brands care about SEO during and post Covid; foreseeing the future of search; and, SEO tips to help you thrive towards the #resistthenew normal.

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Episode #109 How Do I Convert More Website Visitors Into Leads?- The Doctor of Digital, G.Mick Smith, PhD

Wed, 23 Dec 2020 03:02:37 GMT

Why increasing conversions is better than increasing traffic; conversion things you need to know; the call to action timing and best practices; campaign killers or how to undermine your own best efforts; and, Covid considerations.

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Episode #108 What is a Strategic Approach to Connecting & Engaging with Customers Online? - The Doctor of Digital, G.Mick Smith, PhD

Wed, 23 Dec 2020 02:42:03 GMT

The changing role of the customer and why important; the customer: a look back and look forward post crisis; and digital strategies to enhance customer-centricity.

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Episode #107 The LinkedIn Pages Updates & Pages Textbook - The Doctor of Digital, G.Mick Smith, PhD

Tue, 22 Dec 2020 03:21:23 GMT

Best practices for updates, tips for compelling updates, LinkedIn journey to first 100k Showcase Page followers, and ten examples of exceptional pages.

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Episode #106 The LinkedIn Pages Textbook- The Doctor of Digital, G.Mick Smith, PhD

Tue, 22 Dec 2020 02:56:47 GMT

What is a Page? Showcase Page? Affiliated Page? The Basics, investing in your page, building a strategy around your objectives, anatomy of an update, and how to increase content engagement.

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Episode #105 How to Get More Leads from Your Landing Pages - The Doctor of Digital, G.Mick Smith, PhD

Sun, 20 Dec 2020 00:48:38 GMT

How to Get More Leads from Your Landing Pages

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Episode #104 Succeeding in the #resistthenewnormal on LinkedIn - The Doctor of Digital, G.Mick Smith, PhD

Sun, 20 Dec 2020 00:26:02 GMT

Succeeding in the #resistthenewnormal on LinkedIn

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Episode #103 How to Use Competitive Research - The Doctor of Digital, G.Mick Smith, PhD

Sun, 20 Dec 2020 00:02:03 GMT

How to Use Competitive Research to Get Ahead During a Crisis (COVID)

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Episode #404 How Not to Make a Fool of Yourself (Or, Common Social Media Mistakes Every Business Should Avoid)

Fri, 18 Dec 2020 03:38:55 GMT

How today’s consumers use social media throughout the buying journey; which social media mistakes businesses commonly make and how to easily avoid them; how to properly plan and develop a social media editorial calendar with the right content mix; why having a solid social media strategy is more important than ever before.

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Episode #303 Media Analytics

Thu, 17 Dec 2020 06:30:24 GMT

Media Analytics, benefits of Social Media Marketing, creating and curating engaging social content, UGC and interactive content, and bonus FAQ.section

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Episode #102 Guide to Social Media Marketing

Wed, 16 Dec 2020 03:43:57 GMT

Social Media has so many options, and they all seem a little overwhelming at first. That’s why I have created this guide for social media marketing in a podcast. I didn’t discuss Facebook, LinkedIn, Twitter, Instagram and discuss tools, tips and recommendations and advice for both the beginner and the experienced users of social media. Now that we live in a digital age, we are exposed to Social Media every day. Why? Because social media allows us to communicate and share contact quickly, efficiently, and in real time. The social media perspective assists the business, no matter how big or how small, social media has become a necessary marketing channel that all companies need to tap into at some capacity be successful. That sounds easy and doable, right? Not exactly. Your business or brand needs to have a successful social media strategy to see tangible results. You need to start attempting to understand social media. It is imperative to keep up-to-date with the latest social media trends and understand various platforms changing algorithms. Since the social media landscape is evolving quickly, you must ask yourself, how can I continue to use social media to yield the best results?

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Episode #101 PPC Optimization Tips

Tue, 15 Dec 2020 03:09:14 GMT

The Doctor of Digital covering PPC Optimization Tips Google during a COVID or any crisis. Latest search and industry landscape. Strategies for growing sales. Leverage tools to accelerate sales.

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