The Drum: TV Talks

TV streaming trends in 2022 unwrapped

Wed, 23 Nov 2022 07:00:22 GMT

Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.

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From GamesMaster to Pimp My Ride, how brands can make good TV

Wed, 16 Nov 2022 09:59:35 GMT

Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.

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Why Love Island is a match made in heaven for sponsors

Wed, 09 Nov 2022 07:00:00 GMT

Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.

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Can attribution prove TV’s effectiveness? Channel 4 thinks so

Wed, 02 Nov 2022 08:00:58 GMT

Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...

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One year later Sky reveals lessons from streaming TV Glass launch

Wed, 12 Oct 2022 01:00:11 GMT

When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.

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Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so

Wed, 05 Oct 2022 00:00:25 GMT

An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.

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Roku's director and international ad marketing and insights Laura Chaibi talks measurement

Wed, 28 Sep 2022 07:00:55 GMT

Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online

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Lego Masters shares the building blocks of branded entertainment

Wed, 21 Sep 2022 08:00:32 GMT

Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.

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FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

Mon, 30 May 2022 11:20:23 GMT

On this week's episode Stefanie Briec, FreeWheel's director, head of demand sales, says brands are finally on board with CTV but now the challenge is getting advertisers to understand targeting and measurement.

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Inside Go Compare's Love/Hate Relationship With Top TV Mascot Gio Compario

Mon, 23 May 2022 15:20:21 GMT

The Drum's John McCarthy talks to Go Compare's director of brand and campaigns Paul Rogers to learn how the brand has evolved its famous mascot Gio Compario and turned around the figure from an omnipresence nuisance into a fun and helpful reminder of its services. Rogers is joined by media agency partner Garrett O'Reilly, Chief Executive of Hearts and Science, to learn how smart buys and sponsorships are helping to forge these positive opinions.

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Is TV ready for QR codes?

Mon, 16 May 2022 10:48:53 GMT

Undertone's CTV chief Todd Cohen sits down with reporter Hannah Bowler to talk all things QR codes and offers best practices for integrating QR codes into TV ad campaigns.

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Advertisers Have Questions for Netflix

Mon, 09 May 2022 16:09:12 GMT

This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.

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What Does The Future Hold for Barb and TV Audience Measurement?

Tue, 03 May 2022 12:33:13 GMT

This week John McCarthy, media editor at The Drum talks to Justin Sampson, chief executive of Barb, about how the TV measurement business is future-proofing, having operated since 1981. The body was set up to understand how many people are watching TV shows. Its job has multiplied in difficulty as behavior fragments across different devices and platforms. We catch up on how Barb is measuring SVOD viewing in particular and what the streamers can learn from the broadcasters they set out to disrupt.

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Advertisers Demand CTV Ups its Measurement Game

Mon, 25 Apr 2022 13:15:08 GMT

The Drum assembled its industry-leading TV Advisory Panel feature for a frank discussion about CTV audience measurement. Media editor John McCarthy questioned GroupM’s Simon Thomas, 4A’s Ashwini Karandikar, Direct Line Group’s Sam Taylor, The VAB’s Sean Cunningham and Innovid’s Tal Chalozin. Throughout the episode, we learn about the ever-broad demands of measurement and how the tools can now be built to meet them. But what happens when regulation starts paying attention to CTV? Listen here.

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Roku On Streaming and the Upfronts

Tue, 19 Apr 2022 12:43:46 GMT

Ahead of May’s upfronts, reporter Hannah Bowler caught up with Roku’s agency partnership chief Kristina Shepard who declared 2022 as the first ‘true streaming’ upfronts and talked Roku originals after it brought failed Quibi’s programming slate.

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ITV on TV Advertising During Christmas World Cup

Mon, 11 Apr 2022 12:02:42 GMT

The 2022 World Cup might seem like a long way away but for TV planners, buyers, and the broadcasters it has been on their minds for quite some time as the biggest sporting event of the year clashes with Christmas. A logistical nightmare. This week, John McCarthy caught up with ITV sales director Mark Trinder to discuss.

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Discovery+ & The Rise of Ad-supported Streamers

Wed, 06 Apr 2022 15:57:04 GMT

Discovery’s UK & Nordics chief James Gibbons talks presenter Hannah Bowler through how it is attracting younger viewers on discovery+ and the growth of ad-supported streaming.

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