They also emphasize the importance of measuring quality of hire, as it directly impacts the firm's business performance and profitability. With recommendations of focusing on data and measurement, aligning HR goals with business KPIs, and maintaining authenticity and real connections with students through a balanced approach of physical events and social media presence.

What are the key takeaways and lesson learned for being authentic in your Employer Branding efforts? 

Tune in to this episode to gain insights on authentic employer branding with Universum and Grant Thornton!

Hosted on Acast. See acast.com/privacy for more information.

Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.

In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us three key tips for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.

Tune in to this honest and insightful episode!

Hosted on Acast. See acast.com/privacy for more information.

The annual talent survey by Universum discovers top challenges and trends Employer Branding and talent acquisition experts should be aware of in 2024.

Mika and Claes explore the latest predictions in hiring and talent market dynamics, covering topics such as the evolving talent landscape, the importance of reassessing work-life balance, and the role of Generative AI in talent acquisition strategies.

Tune in to gain insights and prepare for the shifting demands of the talent market in 2024.

Hosted on Acast. See acast.com/privacy for more information.

Marcus describes how to navigate as an employer in the post pandemic environment as well as the global unrest including climate change, wars, rise of AI, inflation and downturn of the economy.

What are ways you as an employer can reassure talent in this new, at times challenging environment? And what do successful employers look like in this complex environment? Discover the answer to these questions, and more during this must-listen to episode!

Hosted on Acast. See acast.com/privacy for more information.

An EVP is about defining who you want and need to be as an employer to reach your company objectives – and getting the right people to join and the right people to stay.

During the episode Marie-Louise and Claes discuss the fact that the pandemic changed company culture. Since the EVP should reflect the culture, this has contributed to a lot of employers wanting to do an EVP refresh. Furthermore, they dive into the meaning of an EVP refresh and how it differs from an EVP review as well as an EVP recharge.

When should you consider an EVP Refresh and what can this refresh contribute to your company?

Learn more in this geeky episode!

Hosted on Acast. See acast.com/privacy for more information.

Isa describes what DE&I is all about, how it’s important for the company culture and how it matters to the younger generations. Isa and Claes also discuss why DE&I is a hot topic right now, the benefits employers can gain and the actions that can be taken.

Learn this and much more in this important episode!

Hosted on Acast. See acast.com/privacy for more information.

The inspiration for this topic is Claudia Goldin - the 2023 Nobel laureate in Economics. She has studied the female participation in the labour market over the past 200 year and uncovered the reasons for gender gaps in earnings and labour force participation.

Richard and Claes connect the findings from Goldin’s research to Universum's newly released global student survey. In the annual career survey, the students are among other things asked about pay expectations as well as career preferences. Richard draws connections between the studies and highlights some surprising findings.

They also discuss what employers should think about if they want to attract more of a balanced set of talent.

Listen to find out!

Hosted on Acast. See acast.com/privacy for more information.

Ann-Therése explains how the revolution of AI is referred to as the Fourth Industrial Revolution and that in many areas we are only scratching the surface of how AI will affect the work life. Intellectual professions as well as education are two examples Ann-Therése points out are going to change drastically.

Furthermore, Ann-Therése and Claes discuss what tasks and expertise’s are replaceable as well as not replaceable by AI. They talk about HI (Human Intelligence) and how deep human emotions like empathy, creativity and adaptability – will be more attractive traits in future talent.

Lastly, Ann-Therése gives us three tips on how to avoid being replaced by AI.

Listen to the episode to find out!

Hosted on Acast. See acast.com/privacy for more information.

Our host Claes Peyron, Managing Director Nordics UK&I at Universum, is joined by Jim Evans, Global Client Advisor at Universum. Together, they are summarising key trends from the EB NOW survey.

Jim and Claes discuss the fact that we can see a downturn of the economy and talent shortage at the same time. Jim also highlights how employers right now are reviewing their EVP’s as well as inspiring purpose and DE&I being key focus areas. Furthermore, they talk about the importance of differentiation and how it also is a key challenge since many employers have the same focusing areas.

Last but not least, they end with three concrete recommendations for any employer given the times we are in.

This episode is a must!

Hosted on Acast. See acast.com/privacy for more information.

Karolina explains how she, during her former employment as an investment banker, started experiencing issues with her health, including brain fog, weight gain and hair loss. She went to multiple doctors that diagnosed the symptoms as being stress related. Karolina finally got in contact with a doctor focusing on hormonal changes in women and got confirmation that her hormone levels were highly unstable. 

The lack of information on hormonal health as well as the opportunity to help more women in her situation, was the reason she founded Hormona.

Hormona is a women's health company focusing on hormonal health, which today is affecting 80% of all women. During the episode, Karolina and Claes discuss the importance of decreasing the stigma around female health by breaking the taboo and speaking about it.  

What kind of solutions does Hormona offer? And how can you as an employer help woman throughout their different hormonal transitions?

Listen to the episode to find out!

Hosted on Acast. See acast.com/privacy for more information.

Lisa describes how she is not experiencing any decrease in focus on Employer Branding through tougher times, and how this comes down to trust from the stakeholders and the managing team. Involving them in the Employer Branding work is one way to earn that trust, “humble bragging” about the results is another, she explains. 

How do you have a three year long Employer Branding strategy as well as stay up to date with the fast changing target groups? And, how do you keep up the Employer Branding work with a lower budget? 

Throughout this episode, Lisa and Claes gives us tools to navigate in this new landscape of talent shortage despite economic crisis. 

You do not want to miss this one!

Hosted on Acast. See acast.com/privacy for more information.

Columbia Road is a community led organisation, which you can define as a company without any managers or as a company with only managers. Simon and Claes discuss the self-leadership as an effect of everyone being their own manager as well as trust and transparency being key in this type of company structure.  

Simon tells us about the fact that everybody gets a company credit card at day one starting their career at Columbia Road which can be used for every decision they are making.  

How does this structure affect the culture? How big can a community led organisation get? How do you recruit new candidates? Is this structure for everyone? 

This and much more in this super interesting episode! 

Hosted on Acast. See acast.com/privacy for more information.

Dora who has been refered to “the girl on the seventh floor” for being the only female developer in the entire area of a company knows the importance of having role models.

Dora has a bachelor’s degree in Neuroscience with a minor in Computer Science. She has also studied Human Computer Interaction at KTH Royal Institute of Technology, in Stockholm. In 2018 she founded imagi together with Beatrice Ionascu, Co-Founder and CTO. imagi offer inclusive coding education tools that are designed to increase engagement among girls and help close the gender gap in Tech. 

Together, Dora and Claes discuss how to attract and retain women in STEM. Dora also talks about the importance of showing that you care about diversity in an authentic way.

Finally, Dora gives three tips for you as an employer to fast forward your ability to attract more women in STEM.

Listen to this interesting and important episode! 

Hosted on Acast. See acast.com/privacy for more information.

During the episode, Mårten and Claes talk about how the customer-, corporate- and Employer Brand - are all linked together. Mårten gives us examples of storydoing instead of storytelling and highlights how important it is to be relevant in the conversation that the world talks about today. Furthermore, you get to hear about a TikTok campaign that increased the application rate up to 700%.

You do not want to miss this one!

Hosted on Acast. See acast.com/privacy for more information.

Over the course of history we’ve seen how technology can replace a job that was once human operated. However, with any new technology, what replaces one job might open the door for a new area of skilled labour. Will AI replace us and take our jobs in the future? Or will it allow development for new roles and career paths? What type of skills will be less and more important, and how should you think from a HR recruitment part of view?

Hosted on Acast. See acast.com/privacy for more information.

Quiet Quitting started trending on TikTok in July 2022 and may arguably be described as the American equivalent of a protest to hustle culture at the workplace. During this episode Nina and Claes are deep diving in this hot topic. Among other things, we get answers to the following questions:

• What is Quiet Quitting and why do people Quiet Quit?
• Where does it come from and why is it relevant right now?
• What is the solution - how do we stop talents from Quiet Quitting?

Listen to this episode to learn more about this trending phenomenon!  

Hosted on Acast. See acast.com/privacy for more information.

This episode focuses on key questions like whether the financial difficulties in the world will contribute to a paradigm shift, if companies be able to pick and choose among the available talent, or of it will still be a talent-driven market. 

Richard believes that the power will remain with the talent and especially the critical talents groups in high demand, but discusses 3 external, and 3 internal tips on how to attract your critical talent group during these times. 

Listen to the episode to find how these tips will aid in cracking the critical talent code for your company! 

Hosted on Acast. See acast.com/privacy for more information.

Most people know about Employer Branding, and they know it is time to act. But how that is done - is uncertain. Cathy makes it clear that Employer Branding is not a quick fix, it is about influence over time. 

Furthermore, Cathy and Claes discuss how to prioritize Employer Branding when working at a cost-conscious company, this should be especially interesting for most companies now we are facing a recession. 

How can you be cost-conscious when it comes to employer branding?  

Listen to the episode and find out the key things for employers to get right.

Hosted on Acast. See acast.com/privacy for more information.

Julia is a newly graduated environmental scientist who will continue with a master in sustainable development this fall. Axel is a recently graduated Service Management Retail student. According to Universum's Career test, Julia is a Ground-Breaker, and Axel is a Go-Getter.

During this episode you get to know what defines the two Career profiles, as well as similarities and differences between them. You also get to hear it from the student point of view. 

Who is their dream employer and why?

What is attractive and what is offsetting when choosing a future employer?

Let us get to know our students on a deeper level so that we understand what they are looking for in an employer.

Hosted on Acast. See acast.com/privacy for more information.

During the episode you get to listen to great examples of both good and bad career pages. Jacob brakes it down in an educational way and makes it easy for us to understand that well executed career pages are critical.

What are the do’s and don’ts when it comes to career pages? Listen to the episode and find out!

Hosted on Acast. See acast.com/privacy for more information.

Rikard Josefson – CEO at Avanza, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, is talking about the importance of a well established culture and how it guide you through a crisis.

Avanza Bank is Swedens largest stockbroker and brokerage firm on the Stockholm Stock Exchange. Avanza is a very attractive employer and has a good reputation, how does a scandal affect the company's culture? A couple of months ago, the newspaper wrote that there was traces of drugs found at Avanza's head Office in Stockholm. How did the oganization handle this and what did the outcome look like?

Once you heard this story, you'll realise how important a great culture at work is! Rikard tells us the uncensored story about what happened and how he managed to handle it. 

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

While doing your Christmas decorations or making saffron buns, listen to our podcast where Claes and Richard gives you an update on the talent market, the great resignation, workplaces of the future and other interesting thoughts.

Are you ready to step up your Employer Branding Strategy? Listen to this episode!

Hosted on Acast. See acast.com/privacy for more information.

Lina and Claes are highlighting the importance of transparency, recruitment as a core business function, recruiters with different profiles and how to find the right people for your organization.

Are you ready to step up your Employer Branding Strategy? Listen to the new episode "Making recruitment a core business function"

Hosted on Acast. See acast.com/privacy for more information.

Claes and Martin are two energized and inspiring men who truly are Employer Branding Geeks. Want to step up your Employer Branding Strategy? Listen to the fifth episode of our podcast.

Hosted on Acast. See acast.com/privacy for more information.

Enjoy!

Hosted on Acast. See acast.com/privacy for more information.

This episode is focusing the importance of digitalization and different industries’ ability to understand the importance of how and why tech talents are important for the future.

Hosted on Acast. See acast.com/privacy for more information.

We give you the latest intel we have on the future of remote work!

Hosted on Acast. See acast.com/privacy for more information.

• "Rewriting the script"
• "Less me – more we"
• "Security = fit for the future"

Hosted on Acast. See acast.com/privacy for more information.