The FIT by efitter

The Season Finale Instagram Live Q&A: Launch Day, Milestones & What's Next!

Mon, 03 May 2021 12:13:49 GMT

We can't believe we've reached the end of Season 2! We've had an amazing run this season, starting in the second half of a pandemic and finishing just as outside opens up. It's been such a great few months with our guests from all over the industry, from digital models all the way to swapping clothes, we hope you've learnt so much about what the future of fashion looks like.

We hosted an Instagram Live to talk all about our launch day, how we're feeling and what to expect next! As always join the conversation using the hashtag #TheFITPodcast and we'll see you in Season 3!

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Let's Rewind: Co-Founding a Tech Company as Black female founders in London

Mon, 05 Apr 2021 12:00:57 GMT

On today's episode of The FIT, we are going back to this time last year on International Women's Day, as we, as founders of efitter, discuss partnerships, the female founder climate in London, and what co-founding a tech company means to us. Enjoy this throwback and stay tuned as we announce some exciting news!

Have you joined our waitlist yet? Head over to efitterapp.com to be the first in line to shop with efitter! We can't wait for you to join the tribe.

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One Stitch at a Time: Mending Fashion and Feminism w/ Josephine Philips, founder of Sojo App

Mon, 22 Mar 2021 10:30:42 GMT

We're back with our last guest feature of the season and some exciting news!

Josephine Philips is the founder of Sojo, 'the Deliveroo of clothing alterations & repairs', an app and pick-up/delivery service that connects customers to local Seamster businesses so that people could get their clothes altered or repaired with a few simple clicks! Josephine built Sojo from a place of personal frustration surrounding an oppressive fast-fashion system and her inability to sew. She was continuously falling in love with second-hand clothes that weren’t her size, but without having a convenient way to get them altered, she created Sojo to simplify the process. By promoting a circular model, she hopes that it will help people in their quest for a sustainable wardrobe.

Join us as we speak with Josephine about her entrepreneurial journey, building a startup in lockdown, feminism & fast fashion, and what the future holds for Sojo!

To learn more about Josephine and Sojo, make sure you're following them on Instagram and check out their website!

www.instagram.com/sojo_app

sojoapp.co.uk

www.instagram.com/josephine__philips

As always, to join the conversation use the hashtag #TheFITPodcast and join the tribe over on Instagram and Twitter @efitterapp

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The Future of Fashion Technology: Tik-Tok, virtual fashion shows & live-selling w/ Coy Griffin, founder of Y.O.C

Mon, 22 Feb 2021 12:23:59 GMT

In this episode of The FIT, we go back to the future with Coy Griffin, fashion technology expert, author of 'Leveraging Tech' and founder of Your Own Creativity, a consulting company that explores the latest tech trends in the fashion industry and teaches fashion brands how to leverage tech to grow their business.

Join us as we discuss exciting developments in the fashion-tech world over the past year and also look to the future; what does the future of fashion technology look like now?

To keep up to date with Coy and Y.O.C:

https://www.instagram.com/yourowncreativity/

https://theyoc.com/linkings

https://www.instagram.com/coygriffin_/

To join the conversation use the hashtag #TheFITPodcast and maker sure you're following us on Instagram www.instagram.com/efitterapp and Twitter www.twitter.com/efitterapp

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"I have like nothing to wear" How to shop your wardrobe digitally w/ Bianca Rangecroft, founder of Whering

Mon, 08 Feb 2021 12:44:21 GMT

This week we're joined by Bianca Rangecroft, founder of Whering, the Clueless inspired wardrobe app encouraging conscious consumers to utilise their spending power for good and make the most of what they already own by digitalising their wardrobes.

Bianca built this app from her own personal frustrations as a conscious consumer: most of us feel like we have so many clothes and that we don't need anymore, but how can we really make the most of what we already own? Tune into this episode to find out how you can shop your wardrobe in one app, discover your style identity, and become a conscious consumer from the comfort of your own home.

More info on Whering here: www.whering.co.uk/how-it-works

Follow Whering on Instagram: www.instagram.com/whering__

Don't forget our merch is available to shop at www.efitterapp.com/shop !

Join the conversation using the hashtag #thefitpodcast

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Launching Our Sizing Solution: poor fit woes & changing habits w/ our #efittertribe

Mon, 25 Jan 2021 16:26:13 GMT

Welcome back to a very special episode of #TheFITPodcast! Over the weekend, we hosted our first-ever Zoom party to exclusively launch our product with our V.I.P's. It was definitely a night for the books- we ate, drank & spoke about our individual experiences when it came to shopping online and poor fit. We also gave them a short demo of the product and we were blown away with their feedback!

To join the conversation, as always, use the hashtag #TheFITPod #TheFITPodcast.

FAQ: How do I become a VIP?

To become an official VIP of the #efittertribe, you can continue to engage with us on socials; follow, retweet, like, comment, save & share our content! We notice everyone and are always looking for new people to join us. You can also make things official by buying our merch and joining the tribe!

Merch is available at www.efitterapp.com/shop with 10% off when you sign up to our mailing list!

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What Goes Around Comes Around: The Circular Economy & Community w/ Beth, Founder of Carma Clothing

Mon, 11 Jan 2021 09:30:07 GMT

On the first episode of 2021, we talk all things circular economy with Beth, founder of growing community, Carma Clothing.

Carma is on a mission to change the way we think about our clothes, so we can feel better wearing them.

Carma started out of the frustration of the feeling of having nothing to wear, whilst having a wardrobe full of clothes. Beth quickly figured out that this was a problem many of us have. "We buy too much, clear out way too little and very rarely use all of the items we have."

If you've decluttered your wardrobe as part of your New Year's Resolution, then this episode is for you! There are several ways to make sure your clothes end up being re-loved, especially if you hardly wore them.

To find out more about Carma, follow them on Instagram www.instagram.com/carmaclothing_ or visit their website www.carmaclothing.co.uk

To join the conversation, follow us on Instagram/Twitter @efitterapp and use the hashtag #TheFITPodcast #TheFITPod!

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Our 2020 Round-Up of Fashion & Pop Culture

Mon, 28 Dec 2020 10:48:14 GMT

Wow, what a year it has been! Join us on our last episode of 2020 as we rewind back to January and reflect on the pivotal moments 2020 has given us in the world of fashion & pop-culture! We keep it real, candid (as ever) and as optimistic as possible- no tiers allowed!

Make sure to join the conversation using the hashtag #TheFITPod #TheFITPodcast

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Conscious Consumer Activism w/ Swatee & Devi, co-founders of Remember Who Made Them

Mon, 14 Dec 2020 09:45:47 GMT

On this episode of The FIT Podcast, we speak with Swatee Deepak and Devi Leiper O'Malley, co-founders of Remember Who Made Them about consumer activism in the fashion industry. Remember Who Made Them is a six-part podcast series, digital campaign, and fundraiser that aims to help energise a new solidarity economy in fashion. This episode kickstarts our week-long campaign in honour of #InternationalHumanSolidarityDay to raise awareness for garment workers in the Global South and around the world, tell their stories, and help our community do their part to amplify their voices.

Guests

Swatee works with private and public foundations in strategy development and design works with individuals and families on their wealth redistribution strategies, and oversees a portfolio of businesses and start-ups across sustainable fashion, music, events, and the arts. Swatee has significant experience in supporting movements, starting and leading organisations through growth and transitions across feminist philanthropy investments, human rights-based development agencies, socially-minded businesses and the arts. She was previously Director of With and For Girls and The Stars Foundation and is a Board member of EMpower - The Emerging Markets Foundation and the Global Fund for Children. She is Indian and British and draws strength from bridging and convening for collaborative action across all she does to work for a world of justice and liberation for everyone.

Devi works in social justice and philanthropy, supporting funders and feminists to redistribute resources. She has over a decade of experience working with women’s funds: she previously was Co-Executive Director of FRIDA | The Young Feminist Fund and currently is a Board Member of Urgent Action Fund Asia and Pacific. In addition to supporting strategy and program design, she is exploring more work on narrative shifts and cultural changes for feminist movements and philanthropy. She is Cambodian and US-American, and an aspiring artist!

Doing your part

To join forces with the Remember Who Made Them campaign, follow them on Instagram www.instagram.com/rememberwhomadethem or Twitter www.twitter.com/made_them. Alternatively, you can donate directly to garment workers through their fundraiser https://www.patreon.com/Rememberwhomadethem?fan_landing=true. To learn more visit their website www.rememberwhomadethem.com/resources.

To join this conversation, use the hashtags #thefitpodcast #fashiontech

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Selling F.O.M.O: The Black Friday Edit

Mon, 30 Nov 2020 08:53:57 GMT

This Cyber Monday, we're talking about the latest trending topic in retail; the first ever (mainly) digital Black Friday in a pandemic. We cover Pretty Little Thing's controversial 99% off discount, the pyschology behind pricing, how to be sustainable during sales season, and more!

Disclaimer: Amazon did not report this Prime Day as the highest ever but there has been some evidence to suggest it was.

Make sure to follow us on Instagram/Twitter @efitterapp and join the conversation using the hashtag #TheFITPod #TheFITPodcast

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Making Lemonade out of Lemons: How to turn adversity into opportunity as a fashion entrepreneur w/ Rebecca Tembo, Luxury Womenswear Designer & Founder

Mon, 16 Nov 2020 11:34:12 GMT

On today's episode of The FIT, we speak with luxury womenswear designer & entrepreneur Rebecca Tembo about building multiple fashion businesses before and during a pandemic. Fashion, sustainability and pivoting, has been the forefront of conversation over the past few months, but we dive deeper; discussing the ins and outs of running a smaller business, how/if the pandemic changed Rebecca's business goals and how she has capitalised from adversities faced as a fashion entrepreneur. This episode is nothing short of inspiring and a must listen!!

Make sure to join the conversation using the hashtag #TheFITPod #TheFITPodcast

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Luxury Living without Breaking the Bank w/ Urenna Okonkwo, CEO & founder of Cashmere App

Mon, 02 Nov 2020 09:20:39 GMT

Join us as we speak with Urenna Okonkwo, CEO & Founder of Cashmere App, a smart savings app that empowers women and girls to be better with their finances so that they can have access to the lifestyle they desire. As we are heading into what analysts call the worst recession since 2008/09, we discuss what that means for luxury fashion and your shopping habits, saving in a recession, and sustainable spending. Make sure to join the conversation using the hashtag #TheFITPodcast!

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The WFH Edit: How we navigated product development and socially distanced co-founding without losing our minds!

Mon, 19 Oct 2020 09:44:26 GMT

On this episode of The FIT we discuss our product journey since May, the struggles of beta user testing, why goal-setting in a pandemic is important and how we've handled critics very early on in the biz! We'd love to hear your thoughts so make sure to join the conversation using the hashtag #TheFITPodcast

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The Digital Dilemma: How to Be a Socially Conscious Innovator w/ Cameron-James Wilson, creator of digital model Shudu

Mon, 05 Oct 2020 00:00:18 GMT

On the first episode of the season, we speak with Cameron-James Wilson, creator of the world's first digital model, Shudu, and founder of The Diigitals, a digital modelling agency. We discuss the digital economy in the fashion industry, the ethical considerations of designing digital models and the technologies to watch out for in the world of fashion.

To keep up to date with the latest, follow us @efitterapp and join the conversation using the hashtag #TheFITPod

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Season 2: The Trailer

Thu, 01 Oct 2020 08:30:31 GMT

And we're back! Listen to this trailer to get a sneak peek of what to expect on Season 2 of The FIT. Join us every other Monday, discussing all things fashion, innovation and technology!

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The Talk: Equity, Emotions & Those Entrepreneurial Myths

Sun, 03 May 2020 20:59:59 GMT

As co-founders, the journey is never as smooth sailing as the average startup movie would have you think and in this episode of The FIT, we spill the tea on the difficult conversations we've had concerning equity, common startup myths and emotions. Grab a cuppa and enjoy!

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Be Humble But Have Balls: Building a Dragon-approved business w/ Yang Liu, co-founder of Just Wears

Sat, 18 Apr 2020 21:38:21 GMT

Happy Sunday! We're back with a brand new, shiny episode of The FIT with Just Wears co-founder, Yang Liu - you may recognise her from this season of Dragon's Den. We chat with Just Wears co-founder about sexy underwear, disrupting an industry you're unfamiliar with, and what it's like to run a business where your co-founder is also your life-partner!

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COVID-19: The Implications of a Pandemic on the Fashion Industry & Consumer Behaviour

Sun, 05 Apr 2020 21:30:49 GMT

COVID-19 has changed our lives forever and in this episode we went on Instagram Live and let our listeners join the conversation. We focus solely on what this pandemic means for the fashion industry, consumer sentiment, and fashion brands' sustainability goals.

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The Rental Revolution: The Future of Circular Fashion and Sustainability w/ Eshita Kabra-Davies, Founder & CEO of By Rotation

Sun, 22 Mar 2020 08:41:08 GMT

Join us as we chat with Eshita Kabra-Davies, Founder & CEO of By Rotation, the UK's first peer-to-peer lending app, about circular fashion, why you should rent and not buy, and how tech is solving fashion's sustainability problem.

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Co-founding a Tech Company: A Candid Conversation as Black Female Founders in London

Sun, 08 Mar 2020 22:37:00 GMT

This #InternationalWomensDay, we have a special episode where, as founders of EFITTER, we discuss partnership, the female founder climate in London, and what co-founding a tech company means to us.

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The Fashion Educator: A Lesson in Fashion Marketing w/ Frederica Brooksworth

Fri, 21 Feb 2020 00:00:00 GMT

Join us as we chat with Frederica Brooksworth, The Fashion Educator, about trends in beauty, the sustainable fashion agenda, and how reality TV shows like Love Island are allowing fashion brands to take influencer marketing to the next level.

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Cut the Noise: How to Build a Luxury E-Commerce Presence in Africa w/ Ayotunde Rufai, founder of JENDAYA

Mon, 03 Feb 2020 00:00:00 GMT

Join us as we chat with Ayotunde Rufai, founder of JENDAYA, about the future of E-Commerce in Africa.

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Season 1: The Trailer

Thu, 23 Jan 2020 00:00:00 GMT

Welcome to The FIT! In this episode, we briefly introduce ourselves, our business, & explain how this podcast came about.

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