Studio Launch Diaries

#44: 10 Launch Mistakes New Fitness Studio Owners Make

Fri, 27 Jun 2025 08:28:28 GMT

We sat down to talk about the 10 biggest mistakes new gym owners make when they launch their studios. We know these mistakes because we've made them ourselves, and we've seen our clients make them too. We wanted to keep this real and share stories from our own experience so others don't fall into the same traps.

We went back and forth with our own top five each. It got us thinking about the things we wish someone had told us sooner—from not planning cash flow properly to forgetting to tell your story in the local community. It’s about knowing where money’s going, how to talk to new members, and making sure you don’t try to do it all alone.

If you’re about to launch, or even if you’re a year in, we think this chat will help you avoid some painful and expensive lessons.

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SHOW NOTES:

1:17 – Why this topic matters for new studio owners

2:48 – Mistake 1: No financial modelling

4:40 – Mistake 2: Not negotiating rent-free periods

6:04 – Mistake 3: Trying to do it all yourself

7:24 – Mistake 4: Not building a waiting list early

9:00 – Mistake 5: Wrong hire terms

11:36 – Mistake 6: Publishing your prices too soon

14:30 – Mistake 7: Emotional decisions from limited feedback

17:02 – Mistake 8: No measurable sales process

19:00 – Mistake 9: No in-person selling at launch

20:56 – Mistake 10: Not telling your story locally

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#43: The Real Reason Your Fitness Studio Marketing Isn’t Working

Fri, 20 Jun 2025 09:25:20 GMT

In this episode, we break down the four big buckets every studio owner needs to get right—marketing, sales, operations and finances. We talk honestly about where we’re strong, where we’ve slipped, and what we’re doing to keep each area working well. We share how we think about Facebook ads, team systems, consult calls and even managing finances with our dad (yep, our CFO). The goal? Help you think about your studio in a clearer way so you can stop reacting and start leading.

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SHOW NOTES:

2:24 – What most studios forget to do well

4:24 – Why cost per acquisition is our North Star

11:12 – Why founders shouldn’t chase every lead

16:00 – Team systems that keep things running

20:03 – What we track financially and why it matters

22:59 – Stop trying to please everyone

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#42: The Hardest Decision We’ve Had to Make as Studio Owners

Wed, 21 May 2025 09:12:21 GMT

In this episode, we share what it was really like to go through a price increase at one of our locations. We talk through why we did it, how we did it, and what we learnt from the reaction. We cover the honest fears we had before hitting send, the careful planning behind it, and how we made sure it added more value — not less — for our members. If you’ve been putting off a price increase for months (or years), this one will hit home. There’s also some behind-the-scenes stuff in here about how we’re shifting the podcast to support more of you who are on the journey to launch.

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SHOW NOTES:

00:00 – No plan, just press record

00:58 – Why we raised prices after 19 months

03:10 – The true cost of running a gym right now

04:45 – How we communicated the price increase

06:55 – What we’re improving and adding for members

08:10 – Run club, nutrition and new membership options

10:00 – Handling member feedback (good and bad)

12:57 – Preparing our team and systems

15:40 – Studio owner mindset during tough decisions

18:05 – Rebranding the podcast and what’s next

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#41: Brainstorming Ideas for Our New Studio Owner Course

Fri, 16 May 2025 08:16:48 GMT

Join the waiting list for Studio Prep Kit: cardybrothers.com/prep

We’re building something new and we wanted to bring you behind the scenes as we map it all out.

Over the past few months, we’ve been developing GymHQ, a full operating system for studio owners. But after digging into our email list, podcast listeners, and social followers, we realised something big: most of you don’t own a studio yet—but you want to.

So in this episode, we talk through the big pivot we’re making. Instead of building something after you’ve signed a lease, we’re working on a tool to help you get to that point with more confidence. We break down the key questions you need to ask before opening a gym, how to find a great location, what to look for in a lease, and how much you’ll need to budget for the build-out.

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Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

01:00 – Why we’re pivoting from GymHQ

04:00 – Should we build something earlier in the journey?

07:00 – The mindset shift from trainer to owner

08:30 – How to test if a location is worth pursuing

10:00 – “Are you ready?” scorecard idea

11:00 – The location scorecard tool

12:00 – Lease negotiations and what to watch out for

14:00 – Tools to help you decode your lease

15:00 – Realistic costs of a studio build-out

16:30 – P&L and cash flow templates

18:00 – Choosing the right model for your space

21:00 – Our Notion dashboard plan

22:00 – Join the waitlist for early access

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#40: Why Online Isn’t the Only Way to Scale Your PT Business

Thu, 08 May 2025 13:14:32 GMT

In this episode, we talk about why we started this podcast and how we’ve grown from helping one studio owner to launching a full-on movement. We open up about the shift from personal trainer to business owner, what that mindset change really takes, and how freedom doesn’t just come from going online. We also unpack our offer timeline for the rest of the year—what’s working, what’s not, and how we’re planning to beat rising ad costs without losing steam. If you’re running a studio, or want to, there’s loads in here you’ll relate to.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

0:00 – Why we’ve been off the mic and recovering

1:56 – How the podcast started

4:48 – Our first studio client and the results

5:59 – Revamp: the studio journey

6:56 – Why online isn’t the only way to grow

7:56 – The trap of building a job, not a business

10:15 – Letting go of the vine: stepping into ownership

11:17 – Offer planning for the year ahead

13:35 – Why our offers stay the same but look different

15:50 – Filling the gaps between campaigns

17:08 – Making the most of your email list

18:40 – One simple email that books consults

19:57 – Creative ways we’re keeping lead costs down

20:32 – How you can share what’s working with us

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#39: What We’d Do Differently After Two Big Member Events

Wed, 23 Apr 2025 05:51:16 GMT

We just wrapped up our first two events of the year and wow, it’s been busy! In this episode, we look back at how they went, what we’d change, and why these types of events matter so much for building a strong studio community. We talk about how we plan, budget, and promote each one—especially what we’ve learned the hard way. If you’ve ever thought about running member socials or off-site activities at your gym, this one will give you loads to think about. We also share our best tips to get bums on seats and make sure your event doesn’t flop. Let’s dive in.

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SHOW NOTES:

02:00 – What went down at Ninja Warrior (and who got injured)

05:00 – Clip & Climb and helping members push past fear

06:45 – The budget chat: where we went wrong last year

10:45 – Why we plan all events at the start of the year

14:00 – How we promoted events using poems and teaser posts

15:00 – Smarter signups with Stripe and CRM landing pages

17:00 – Why events boost retention and re-signs

19:00 – Building repeatable event systems that save time and money

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#38: Breaking Down Our Q1 Numbers: Leads, Sales & Lessons

Wed, 09 Apr 2025 04:00:00 GMT

In this episode, we look back at everything that happened for us in Q1 across both gym locations. We share what worked, what didn’t, and how we’re planning for Q2. We also walk you through the exact quarterly review template we use inside Gym HQ—our full operating system for gym and studio owners. You’ll hear real numbers, wins, lessons we learned, and what we’re doubling down on next. If you’re running a gym and want to grow it the right way, this one’s for you.

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CLICK HERE FOR FREE QUARTERLY PLANNING TEMPLATE

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SHOW NOTES:

00:00 – Intro & what this episode is all about

01:00 – What Gym HQ is and why we built it

02:30 – Our biggest win this quarter: centralised online sales

05:00 – How we kept a premium feel with online consults

06:30 – First events of the year and what we learned

08:00 – Lessons learned around time, systems and team care

10:40 – Full Q1 numbers breakdown from Location 1

13:00 – Full Q1 numbers from Location 2

15:00 – How we now manage our waiting list differently

16:40 – Top 3 goals going into Q2

18:50 – Creative ways we’re telling client stories

20:40 – Plans for a run club and future events

22:30 – Optimising systems, processes and AI lead handling

24:00 – Wrapping up with key takeaways and template download info

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#37: Are You Focusing on the WRONG Things in Your Gym?

Wed, 02 Apr 2025 06:07:27 GMT

We’ve been flat out with events lately, but in this episode, we wanted to talk about something that keeps popping up with gym owners—and honestly, we’ve fallen into the same trap too. It’s the habit of focusing on the wrong stuff. Decorations over foundations. Looking busy instead of doing the real work. We talk about the things that feel productive—like tweaking your Canva posts or stressing over your Instagram grid—but don’t actually grow your studio. Then we get into what does move the needle: sales, retention, knowing your numbers, and building the kind of business that lasts. This one’s a bit of a rant, but it’s a useful reminder for us too. If you’re a studio owner who sometimes loses focus or overthinks the small stuff, this episode’s a line-in-the-sand moment.

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SHOW NOTES:

01:45: Focusing on the wrong stuff

05:20: Decorations vs foundations

09:00: Avoiding hard things like sales

12:00: What foundational work actually looks like

20:50: A simple action plan to shift focus

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#36: How to Run Gym Ads That Stand Out in a Crowded Market

Tue, 25 Mar 2025 08:39:01 GMT

If you’ve ever run Facebook or Instagram ads and felt like they didn’t quite land, this one’s for you. We talk about the real reason ads stop working, why it’s probably not your targeting, and how to tell if it’s a business problem or a marketing one. Plus, we walk through a simple framework based on the five stages of awareness, so you can match your message to what your audience actually needs to hear. We also share what’s working right now for us and our clients—from narrowing offers to launching high-trust ad campaigns and even using body scans to spark action. Nothing fluffy, just real examples and stuff we’re testing inside our own studios.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

00:00 – Why we’re doing audio-only today

01:00 – When gym ads don’t work and what to check first

03:00 – The five stages of awareness (and how to use them)

06:00 – How to shift your message as your market evolves

10:00 – Real example: narrowing your offer to cut acquisition costs

14:00 – Moving leads down the funnel with smarter headlines

17:00 – Behind the scenes: building systems to scale

20:00 – A summer idea to spark walk-ins using body scans

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#15: How to Build an Appointment Funnel for Your Gym [Replay]

Wed, 19 Mar 2025 07:30:00 GMT

This is a replayed episode from last year. In it, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.

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Join 3,500+: gym owners here: https://www.thefitpreneur.com

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SHOW NOTES:

[02:45] - Why Every Gym Needs an Appointment Funnel

[05:30] - Top Tips for Organising Your Calendar Like a Pro

[11:15] - The Secret to Automating Your Appointments

[18:40] - How to Create an FAQ Page That Converts

[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel

[33:20] - Success Stories: How Real Gyms are Crushing It

[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel

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#35: What No One Tells You About Running an Open Gym (6 Hard Lessons)

Wed, 12 Mar 2025 07:00:00 GMT

We’re back after a short break, and today we’re diving into everything we’ve learned from running an open gym. It’s been nearly six years since we bought ours, and along the way, we’ve seen just about everything—good, bad, and downright ridiculous.

We’re sharing what’s worked, what’s gone wrong, and what you need to know if you’re thinking about opening your own gym. From designing the space to avoiding expensive mistakes, we break down the biggest lessons we’ve learned. We also talk about the unexpected challenges, like why gym equipment breaks more often than you think, how to handle failed payments without losing your mind, and why serving the right people (not just hardcore lifters) is the key to success.

If you’re a gym owner—or thinking about becoming one—this episode will help you avoid some major headaches.

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SHOW NOTES:

0:00 – The biggest mistake small studios make

2:30 – Adjusting to life with two kids

5:55 – The journey of buying and growing an open gym

7:40 – Why gym layout matters more than you think

11:30 – The hidden costs of running an open gym

15:00 – Setting and enforcing gym rules (without exceptions)

19:10 – Why you need to keep gym marketing fresh

22:15 – The problem with serving only hardcore lifters

25:40 – How we handle failed payments (without chasing people)

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#34: Online vs In-Person Consultations: What’s Really More Effective?

Sun, 23 Feb 2025 07:30:00 GMT

We’ve been diving deep into a new sales process that’s already showing some incredible results. In this episode, we break down how switching to online consultations has helped us hit a 100% show rate and an 89% close rate — all on Zoom. We talk about why we’re testing this process, what’s working, and where the cracks are starting to show. Plus, we get into how this new setup could make scaling future locations far smoother without losing that personal touch.

We also chat about sales funnels, booking strategies, and how we’re centralising our sales process so we can focus more on growth and less on juggling schedules. And yes, there’s some love language talk in here too — because apparently, that matters more than we thought.

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SHOW NOTES:

0:00 – Early results from online consultations: 100% show rate & 89% close rate

0:39 – A deep dive into love languages (yep, really)

2:00 – Why we’re experimenting with online consults and what it means for scaling

3:47 – The problem with traditional sales consults at multiple locations

5:00 – Centralising sales to future-proof growth

6:14 – The pros and cons of online vs. in-person consultations

9:17 – Breaking down the new online sales funnel

12:00 – How we’re building trust during virtual sales consults

16:00 – Optimising the process: what’s working and what’s not

20:00 – The handover: from sales to studio manager

23:08 – Our AI-powered appointment setter (and why it’s a game-changer)

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#33: How to Use Client Surveys to Transform Your Fitness Studio

Sun, 02 Feb 2025 07:30:00 GMT

In this episode, we’re diving into the power of client surveys and how they’ve shaped our business. We share what we learned from surveying our members, the surprising insights we gained, and how we’re using this feedback to improve everything from our services to our marketing. We’ll also talk about how we structured our survey, tips for getting more responses, and how we turned raw data into actionable steps that have already made a big impact. Plus, we’ll give you a behind-the-scenes look at how we visualised the data and made it super useful.

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LINKS MENTIONED

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SHOW NOTES:

0:00 – Survey results overview and why we started surveying clients.

1:16 – Why feedback is scary but essential.

4:39 – Our survey objectives and how we crafted the right questions.

8:41 – The surprising insights we discovered from client feedback.

10:06 – Strategies to boost survey completion rates.

14:07 – How to use survey data to inform marketing and retention strategies.

17:46 – Improvements we’re making based on feedback.

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#32: How to Open a Fitness Studio in 2025: A Step-by-Step Guide

Sun, 19 Jan 2025 07:30:00 GMT

In this episode, we break down everything you need to know about opening a fitness studio in 2025. Drawing from our experience launching two studios in one year, we walk through every step, from finding the perfect location to building a thriving community. We talk about why now is the best time for fitness professionals to transition from renting space to owning their own studio and share the systems we’ve used to hit capacity before opening our doors.

You’ll hear why in-person fitness is on the rise, how to secure favourable lease terms, and the strategies we’ve used to pre-sell memberships. We also share tips for building a strong team, nailing sales consultations, and turning one-time clients into long-term members. Plus, we shout out some of the incredible success stories from our clients who’ve launched studios of their own.

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JOIN THE WAITING LIST FOR LAUNCH KIT

Open and fill your gym/studio to capacity before you open your doors. It’s the exact process we’ve used to launch and fill both of our own studios—and now, we’re sharing it with a small group of clients.

Click here to join the waiting list

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SHOW NOTES:

0:00 - Why in-person fitness is trending in 2025

2:15 - The benefits of owning your own studio

4:10 - Finding the right location and model

8:01 - Negotiating leases and financial planning

13:45 - Building anticipation with a waiting list

15:22 - Hiring and managing coaches effectively

19:48 - Facebook and Instagram ad strategies

22:08 - Converting clients with sales consultations

24:48 - Creating an onboarding process that works

26:10 - Building a strong member community

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#31: How We’re Planning 2025 for Our Fitness Studios

Sun, 29 Dec 2024 07:30:09 GMT

We’re rolling up our sleeves and planning out an entire year for our fitness studios. With colourful pens, a giant calendar, and a lot of brainstorming, we’re mapping out 2025. We cover everything from member events to team meetings, creative sessions, and campaign timelines—sharing how we organise for not one, but two studio locations. Along the way, we reflect on lessons from 2024, the feedback we’ve received, and how we’re adjusting to make next year smoother and more exciting for everyone. If you’re a fitness studio owner or aspiring one, you’ll find loads of practical takeaways for structuring your year.

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SHOW NOTES:

0:00 – Intro to our planning process

1:00 – Annual planning: member events, meetings, and key dates

7:00 – Why feedback shapes our planning for the new year

12:00 – The role of creative meetings and programme updates

18:00 – Reflecting on 2024 and setting the stage for 2025

21:00 – Wrapping up the year and a thank you to our listeners

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#30: What We Learned Throwing a Christmas Party for 80 Gym Members

Sun, 15 Dec 2024 07:30:22 GMT

This week, we’re talking all about our Christmas party—what went right, what we learned, and how we plan to make the next one even better. From five straight hours of dancing (and the sore feet to prove it) to hilarious moments on the dance floor, we had an absolute blast celebrating with our team and members.

But it wasn’t all smooth sailing. We also share some honest reflections about running a business during busy (and sometimes unpredictable) times. Plus, we dive into the small wins that remind us why we do what we do and how long-term thinking is key in building something truly special.

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SHOW NOTES:

0:28 - Highlights from the Christmas party

2:09 - Funny moments on the dance floor

2:58 - The awards ceremony and reflections on growth

4:34 - What we could improve for next year

7:03 - The highs and lows of the week as business owners

11:00 - Lessons learned from membership recommitment challenges

14:21 - Why patience and long-term thinking matter in building a gym

19:07 - Positive updates and future plans

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#29: 10 Traits Every Successful Gym Owner Shares

Sun, 08 Dec 2024 07:30:56 GMT

We’re diving into the 10 traits that separate successful gym owners from the rest. After years of working with studio owners and running our own, we’ve noticed patterns that define thriving gyms and their leaders. From putting clients first to staying accountable, we’re sharing practical insights and real stories to help you level up your business. Expect honest advice, a few rants, and actionable takeaways for any gym or studio owner looking to grow their community, improve their service, and stay ahead in the game.

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SHOW NOTES:

0:19 - Why asking for feedback can feel scary (and why you should do it anyway)

2:00 - Trait #1: Putting clients first (and what we’re changing in our gym)

5:00 - Trait #2: Why it’s not just about your wallet

7:58 - Trait #3: No cutting corners (and investing in what matters most)

9:51 - Trait #4: Accountability is key

12:00 - Trait #5: Delegating with confidence and structure

14:01 - Trait #6: Focusing on big outcomes instead of minor details

16:01 - Trait #7: Embracing informed feedback

18:06 - Trait #8: Investing in education for long-term growth

19:35 - Trait #9: Why you should “Google it” first

21:27 - Trait #10: The importance of tracking numbers

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#28: How Community Events Can Transform Your Fitness Studio

Sun, 01 Dec 2024 07:30:34 GMT

This week, we unpack why our upcoming Christmas party is wildly over budget but totally worth it. From building community through events to Jack’s transformation into a seasonal dresser, we cover the wins, the laughs, and even the small fixes that make a big difference.

We also dive into business insights: experimenting with new memberships, retention data, and why we believe gyms are about more than just fitness—they’re about unforgettable experiences.

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SHOW NOTES:

0:00 - Why our upcoming Christmas party is over budget but worth every penny.

2:10 - How Jack became a seasonal dresser!?

7:00 - How events build stronger communities in fitness studios.

10:15 - Why the gym industry is about creating experiences, not just fitness.

14:10 - How introducing a two-session membership is impacting retention and revenue.

18:40 - A simple system we built to fix our ongoing T-shirt stock issue.

22:10 - Updates on our 21-day challenge and growth at our second location.

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#27: Building a Content Strategy for Your Fitness Studio

Sun, 17 Nov 2024 07:30:11 GMT

In this episode, I’m joined by our new creative lead, Henry. We chat about the journey of building a content strategy for Revamp and how Henry’s role has shifted from capturing moments to creating a more structured social media approach. We go over our weekly content cycle, share how we’re using Notion to stay organised, and discuss why working with a team that’s open to new ideas and collaboration is key to a strong content game. Plus, we dive into the challenges and lessons that come with managing content for a fitness community and reflect on our mutual passion for storytelling and creativity.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:19 - How Henry has stepped into his new role as creative lead

1:48 - The importance of taking breaks for better focus

2:24 - About Henry’s journey and growing role at Revamp

5:02 - Our goal for social media: filling the pipeline

8:58 - How we use the “REPS” strategy: results, exposure, practice, summary

11:14 - Why staying flexible with content still benefits from having a plan

12:45 - The importance of team involvement in social media content

14:43 - How our Notion workflow streamlines content creation

16:59 - Why building a strong backend for operations is essential

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#26: 10 Sales Questions Answered: Boosting Sales at Your Fitness Studio

Sun, 10 Nov 2024 07:30:32 GMT

This week, I’m (Jack) running solo to answer 10 sales questions without much prep, so you’ll get my genuine take on each one. I dive into different ways we handle objections, like how to approach the “spouse objection” or the balance of getting support versus asking for permission. I share stories from my own sales journey—from negotiating in everyday settings to building rapport in gym consults—and break down the emotional and practical sides of handling sales calls. I also cover the importance of understanding client mindset, using urgency in sales without being pushy, and refining our sales tactics to connect better with our audience.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:45 - How to handle objections, especially the “spouse objection”

4:35 - Lessons from my first sales experience and negotiation

6:30 - The impact of qualifying questions in sales

8:45 - How to connect emotionally with clients on their goals

12:15 - Effective follow-up strategies and why they matter

15:00 - Why pricing needs context for better understanding

19:00 - Using social proof in consultations

20:10 - Creating urgency without pressuring clients

23:00 - How investing in skills speeds up growth

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#25: How We Filled Our Gym in 2 Months: Breaking Down Our £19,500 Launch

Sun, 27 Oct 2024 07:30:56 GMT

This week, we’re celebrating a huge win! After months of hard work, we’ve successfully filled our second gym to capacity—over 60 spots secured, and we’re not done yet. We talk about how we applied the same launch process from our first studio and proved that our system works. Plus, we share some lessons we’ve learned along the way, from managing the intake numbers to automating our onboarding process.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:00 – How we turned £278 in ads into over £15k

1:30 – What it’s like to fill our gym and hit capacity

4:45 – The process behind our successful gym launch

7:20 – Why trust is key when opening new locations

9:50 – How we streamlined our client onboarding

14:15 – Why simplicity is crucial during onboarding

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#24: The Highs & Lows of Launching Our Second Fitness Studio

Sun, 20 Oct 2024 06:30:13 GMT

In this episode, we talk about how we’re almost at full capacity for our second location. We share the ups and downs of launching a new studio and how quickly we’ve moved from one location to two. From closing deals and onboarding clients, to working through the little complications that come with growth, we discuss it all. We also give an inside look into the systems we’re using to manage operations more smoothly, including centralising data and automating tasks. Plus, we’ve brought on a special new team member—our dad—as CFO. It’s been a busy and exciting week, and we’re excited to share it all with you.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:20 – Launching the second location and filling up spots

01:50 – 36 new Challengers and how we're managing growth

05:40 – Setting up systems to automate operations

16:00 – Hiring our dad as CFO and why he's the perfect fit

20:10 – This week’s goals and what’s coming up next

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#23: We Booked 92 Appointments in 24 Hours for Our New Gym

Sun, 13 Oct 2024 06:30:42 GMT

We dive into the highs and lows of launching our new fitness studio this week. From breaking sales records to navigating unexpected challenges, we talk about what it takes to make big moves while keeping our sanity intact. We share the rollercoaster moments, like hitting 90+ consultations booked in a day and the pressure of living up to expectations. We also dig into strategies for managing high-stakes launches, the power of urgency, and the value of staying hands-on in your business.

**************************

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Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:00 – How to build anticipation for a big launch.

0:32 – How to manage a packed schedule of consultations and sales.

1:16 – Strategies for ensuring a smooth launch, even with last-minute changes.

1:59 – Why our "Skip the Queue" tactic worked so well.

4:01 – How we booked 90+ appointments in a single day.

6:27 – The importance of defining roles in sales and marketing during a launch.

13:03 – What high-value tasks to focus on and what to outsource.

17:02 – Our latest updates and plans for the next phase of growth.

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Facebook Page: facebook.com/cardybrothers

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#22: We Used MrBeast’s Video Secrets to Promote Our Gym

Sun, 06 Oct 2024 06:30:51 GMT

We took some strategies from MrBeast’s videos to boost our gym’s promotion. This week is a big one for us because we’re launching a new gym location and need to fill up our consultation spots. We’re breaking down our approach and sharing our progress along the way. We chat about mistakes, lessons learned, and what it’s like to document everything so openly. Things are a bit more nerve-wracking when people are watching, but we’re here for it. Listen to this episode as we navigate the ups and downs, and see if our methods pay off!

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[01:30] – Discussing our new gym launch and MrBeast’s influence on our strategy.

[05:45] – Challenges of keeping the momentum going.

[11:10] – Learning from past failures and making adjustments.

[17:30] – Sharing real-time updates on our waiting list.

[21:15] – Nervous about launching? Here’s what’s keeping us motivated.

[27:40] – Next steps and how we’re prepping for the big week.

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#21: Our Viral Strategy For Getting Local Attention

Sun, 22 Sep 2024 06:30:22 GMT

In this episode, we dive into how we landed 19 business partnerships from just one post. We share the strategy behind it, break down what worked, and how you can apply the same approach to grow your business.

We also give an update on our gym studio launch. It’s been an exciting journey, and we’re stoked to talk about the waiting list, the progress we’ve made, and what’s coming next. It’s a mix of challenges, wins, and plenty of learning.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

3:10 – Why last week was slow, but this week is packed with updates

7:50 – The waiting list numbers and what they mean for us

10:25 – The exact marketing strategy we used for those partnerships

16:40 – A sneak peek at the next phase of our studio launch

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Facebook Page: facebook.com/cardybrothers

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#20: The First Steps to Launching Our New Fitness Studio

Sun, 08 Sep 2024 06:30:39 GMT

In this episode, we talk about the early steps we’re taking to get ready for the launch of our new fitness studio. We share the challenges we've faced so far and how we’re planning to fill it in less than 2 months. From organising fun and engaging events for our members to focusing on building a real sense of community, we discuss what sets our studio apart from the rest. Whether you're thinking of starting your own gym or just curious about the behind-the-scenes of launching a business, there’s plenty here for you.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

0:00 – Preparing for our upcoming launch

5:15 – Ideas for engaging our future members

12:30 – How we're planning to stand out from other gyms

18:00 – Our thoughts on building a fitness community

25:45 – What’s next in our launch journey

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#19: We’re Launching a New Fitness Studio in 60 Days

Sun, 01 Sep 2024 06:30:00 GMT

We’re super excited to share some big news with you all—we’re launching a brand-new fitness studio! This will be our second Revamp location and our third studio overall. We’ve been working hard to get everything ready, and we can’t wait to take you along for the ride. In this episode, we talk about how we found the perfect spot for the studio, the steps we’ve taken so far, and what’s coming next. We also share some lessons we learned from our past experiences, which are helping us make this launch even better.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:03:15 – Celebrating a successful launch for a client

00:07:00 – Announcing our new studio location

00:11:45 – Discussing our launch strategy

00:15:30 – Lessons learned from our past experience

00:18:50 – What’s next in the launch process

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#18: Breaking Down Our New Content Strategy For Our Gym

Sat, 24 Aug 2024 06:30:59 GMT

In this episode, we dive into our new content strategy for the gym and explain how it’s helping us connect better with our community. We break down the exact framework we’re using, which we call "Weekly REPS."

It’s a simple system with four key posts each week designed to engage with our members, boost our brand, and make our gym's growth feel more consistent. We also talk about why we’re going all in on organic content and how it’s supporting our paid ads, bringing in new faces, and making our business feel more vibrant.

We get into how we’ve struggled in the past to keep up with social media and how this new approach is making it easier to stay consistent. If you’re a gym owner, or even just someone trying to balance content creation with all the other demands of running a business, we think you’ll find this strategy super helpful.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[00:02:15] - Naming the system and framework

[00:08:00] - Breakdown of our recent ad performance and lead conversion success

[00:15:30] - The importance of organic content in the sales process

[00:22:45] - Introduction to the "Weekly Reps" content strategy

[00:30:00] - Why we focus on Instagram and Facebook over TikTok

[00:45:10] - Explaining each of the four weekly posts and their impact on engagement

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#17: How This Guy Switched His Gym Model in 3 Months

Sun, 18 Aug 2024 06:30:59 GMT

In this episode, we share the incredible story of Dan, a gym owner who managed to completely turn his business around in just three months. Dan’s experience highlights the challenges of running a gym, especially when operating under the traditional one-on-one personal training model. Overworked and overwhelmed, he found himself stuck in a cycle of long hours, no holidays, and little to no work-life balance.

We explore how Dan made the switch to a small group personal training format, a change that not only allowed him to regain control of his time but also helped his business thrive. We break down the strategies and mindset shifts he embraced to create a more sustainable and successful model. If you’re a personal trainer or gym owner looking for a way to scale your business without burning out, this is the episode for you.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[04:12] Introducing Dan’s gym transformation story

[07:25] The struggles of the one-on-one PT model

[10:45] How Dan switched to a small group PT setup

[14:50] Breaking the fear of letting clients down

[18:35] Dan’s new work-life balance and business growth

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#16: Building A Fully Booked Semi-Private Personal Training Studio

Sun, 04 Aug 2024 06:30:45 GMT

We went on Alex Povey’s Remote Coaches Podcast last year and chatted about building a fully booked semi-private personal training studio. We shared our journey from personal trainers to studio owners, and the strategies we used to start our brick & mortar fitness business. We dived into how we leveraged local communities, the importance of marketing, and the benefits of creating a unique client experience. We also discussed the challenges we faced early on, including the decision to step back from coaching online PTs to focus on expanding our business.

In this episode you’ll learn:

How we licensed gym PT spots in our early career
The impact of live events on the growth of our coaching business
Our insights into the fitness business coaching industry
Why we moved away from coaching online personal trainers
The story of why we opened our first semi-private studio
Strategies that worked wonders in our launch campaign
Our future goals and expansion plans for Revamp

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#15: How to Build an Appointment Funnel for Your Gym

Sun, 28 Jul 2024 06:30:47 GMT

In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[02:45] - Why Every Gym Needs an Appointment Funnel

[05:30] - Top Tips for Organising Your Calendar Like a Pro

[11:15] - The Secret to Automating Your Appointments

[18:40] - How to Create an FAQ Page That Converts

[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel

[33:20] - Success Stories: How Real Gyms are Crushing It

[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#14: Mastering Sales Consultations for Your Fitness Studio

Sun, 21 Jul 2024 06:30:37 GMT

Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations.

We dive into the process from the first point of contact with a potential member to converting them into a long-term client. We break down our approach, drawing from countless sales books and years of experience in high-ticket and in-person sales. Our unique 5 A's framework—Acknowledge, Ask, Assess, Articulate, and Accept—has been instrumental in our success.

These methods have helped us achieve a 94% conversion rate since opening Revamp, and we’re excited to share them with you.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:30 - First impressions and the initial email.

04:15 - Diving into the sales process.

10:05 - Adapting successful sales frameworks.

16:50 - Implementing our own strategies.

24:30 - Achieving a 94% conversion rate.

32:45 - Using our 5 A's framework.

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#13: 3 Ways To Find Coaches For Your Gym Without Paid Ads

Sun, 14 Jul 2024 06:30:03 GMT

In today's episode, we talk about finding new coaches without using paid ads. We share three clever ways to get great coaches to join your gym. First, we discuss how to use local gyms' websites to find potential coaches. Second, we show you how to use Facebook groups to get personal trainer recommendations. Lastly, we explain how to use your email list to find and hire new coaches. These methods are easy and cost-effective, helping you build a strong team.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

04:00 - How Getting Organised Improved Our Business

10:00 - Finding Coaches Without Spending a Penny

12:50 - Gym Scraping: A Practical Approach to Hiring

19:30 - Using Facebook Groups to Find Great Trainers

25:00 - Leveraging Your Email List to Hire Coaches

30:00 - Tips for Hiring and Keeping Top Coaches

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FIND US ELSEWHERE:

Instagram: instagram.com/thecardybrothers

Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#12: The Fastest Way to Launch Your Gym

Sun, 07 Jul 2024 06:30:09 GMT

Launching a gym can be really exciting, and we’ve found a way to make it faster and easier. In this episode, we share one of our favourite strategies for getting your gym up and running quickly. We talk about our personal experiences, funny stories, and give you practical tips that you can use right away.

Throughout the episode, we cover important points like finding the right location, marketing your new gym, and setting up a great customer experience. We also discuss how to avoid common mistakes and keep your motivation high.

By the end of this episode, you'll have a clear plan to launch your gym quickly and successfully.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

04:30 The Secret Framework Revealed

08:00 How to Find the Perfect Gym Location

12:45 Marketing Tips That Actually Work

18:20 Create an Unforgettable Customer Experience

25:10 Avoid These Common Mistakes!

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#11: Breaking Down The Costs Of Our Fitness Studio

Sun, 30 Jun 2024 06:30:12 GMT

This episode is all about the costs of running our fitness studio. We share some numbers and give you a full breakdown of what it takes to keep everything running smoothly. We talk about everything from the equipment we use to the little things that add up. Plus, we share some tips on how we could have saved money and what we've learned along the way. If you're thinking about starting your own gym or just curious about the behind-the-scenes of ours, this episode is for you!

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 - Introduction and overview

04:15 - Discussing the main topic: costs of the fitness studio

08:30 - Breaking down the initial expenses

15:00 - Things we could have done differently to save money

20:45 - Lessons learned and advice for new gym owners

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#10: 8 Scientific Ways to Get Members for Your Gym

Sun, 16 Jun 2024 06:30:04 GMT

In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from our own gym's journey.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:00 - Introduction and overview

04:15 - Loss aversion explained

09:30 - Using social proof in marketing

14:50 - The power of scarcity

19:20 - Reciprocity and its benefits

23:40 - How to leverage authority

27:55 - Consistency and commitment techniques

32:10 - Enhancing your gym's appeal with liking

37:30 - Final thoughts and wrap-up

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#9: How You Can Open a Fitness Studio for Under £10k

Sun, 09 Jun 2024 06:30:11 GMT

Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode, you'll have a clear roadmap to open your own studio without breaking the bank.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[02:15] - The importance of a low-budget fitness studio

[04:45] - Common mistakes personal trainers make

[08:30] - The benefits of pre-selling memberships

[12:50] - How to negotiate with landlords

[17:10] - Planning a three-month launch campaign

[20:30] - Moving one-on-one clients to small group sessions

[26:45] - Being resourceful with unconventional spaces

[34:20] - Creative budgeting tips.

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#8: How We’ve Turned Our Gym into a Loyal Community

Sun, 02 Jun 2024 06:30:44 GMT

In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has become. We also share tips on how you can build and maintain a great community in your own gym.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

00:45 - Introduction to the topic

03:15 - Importance of community in a gym

08:20 - How to define a successful community

12:30 - Real-life example of community building

18:00 - Different ways to foster a gym community

24:45 - The impact of a strong community on gym members

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FIND US ELSEWHERE:

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Facebook Page: facebook.com/cardybrothers

Twitter: x.com/cardybrothers

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#7: How We Structure Our Small Group PT Sessions

Sun, 26 May 2024 06:30:38 GMT

In this episode, we share how we structure our small group PT sessions at our studio. We start by talking about why we do what we do and the importance of simplicity in our approach. We dive into the details of how we tested different group sizes and why we settled on one coach to six clients. We explain the three main parts of our sessions: movement prep, strength training, and conditioning. Each part is designed to meet our clients' needs while keeping the program flexible for different fitness levels.

We also discuss how we get feedback from our coaches and clients to continually improve our programs. We share our experience with different session times and how we manage our capacity to ensure everyone gets the sessions they want without overloading the schedule. Lastly, we talk about the importance of community and how our small group sessions help build strong relationships among our members.

**************************

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

*************************

SHOW NOTES:

[00:30] - Introduction to programming questions

[03:45] - Testing different group sizes

[08:20] - Movement prep phase

[11:55] - Strength training structure

[17:10] - Conditioning phase

[22:30] - Handling different fitness levels

[29:45] - Managing session times and capacity

[34:15] - Importance of feedback and community

[40:00] - Summary and final thoughts

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#6: We Nearly Wasted £600k on a Brand New Gym

Sun, 19 May 2024 06:30:16 GMT

In this episode of "The Fitpreneur Podcast," we dive into the raw and real ups and downs of our journey in expanding our fitness studio. We open up about the challenges we faced last week, and share our story of humility and recovery. It's a candid look at the entrepreneurial rollercoaster—some days you feel unstoppable, and other days you're questioning every decision. We discuss our recent flawed decision to scale our operations, from a cozy 900 square foot studio to a larger, state-of-the-art facility that promised to enhance our offerings for our members.

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SHOW NOTES:

00:45: Recap of the last week's challenges

05:30: Decision to expand our studio and the options we considered

12:15: Detailed walkthrough of the new facility and its amenities

20:50: The financial and logistical considerations of our expansio

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#5: How to Remove Yourself From Coaching In Your Gym

Sun, 05 May 2024 06:30:10 GMT

We discuss strategies for gym owners who want to step back from coaching and focus on scaling their business.

We explore how to effectively transition from being a hands-on coach to a fitpreneur, ensuring your gym not only survives but thrives.

We start off by discussing the importance of creating a solid transition plan for integrating new coaches into your studio, ensuring they're well-prepared to take over your sessions and maintain the quality and culture you've established.

We also highlight the benefits of branding your coaches to align with your gym's image, enhancing both their personal connection with clients and the overall cohesion of your team.

SHOW NOTES:

[00:15:30] Introducing strategies to reduce your coaching hours

[00:22:45] Tips on recruiting and integrating new coaches

[00:37:10] The importance of branding and marketing your coaches

[00:50:55] Creating a culture that allows for coach autonomy and growth

[01:04:20] Discussing financial management and planning for gym owners

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#4: The Best Way to Order Merchandise For Your Gym

Sun, 28 Apr 2024 06:30:01 GMT

In this episode, we dive deep into the world of gym merchandise. We chat about our personal experiences and share a unique system to sell merchandise without it taking over your life. We discuss how seasonal and quality-focused collections can transform your gym's brand presence and boost member engagement. From choosing the right items to systematising your merch process, we cover everything you need to know to make merchandise a valuable part of your gym's offering.

SHOW NOTES:

00:15 - Introduction to the importance of gym merchandise.

05:30 - How to select merchandise that your members will actually want to wear.

12:45 - Setting up a simple yet effective system for merchandise management.

20:50 - The impact of high-quality merchandise on gym branding.

30:25 - Member engagement and feedback on merchandise offerings.

38:10 - Preview of upcoming seasonal collections.

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#3: 4 Steps to Save a Failing Fitness Studio

Sun, 21 Apr 2024 06:30:39 GMT

We put a plan in place to rescue a struggling fitness studio. Our friend Fred (not his real name) reached out for help with his gym, which on the surface is doing okay at £6,000 a month in revenue, but underneath, it's barely surviving. Fred is exhausted, handling 35 semi-private sessions weekly by himself. We lay out a plan to overhaul his business model, making his workload manageable and his studio more profitable.

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And learn how to build, grow and scale your fitness studio.

Join 3,500+: gym owners here: https://www.thefitpreneur.com

SHOW NOTES:

[0:00:54] Introduction to Fred's situation and the need for change.

[0:15:22] Breaking down Fred's current business model and our plan for restructuring.

[0:25:34] Implementing new membership tiers to increase revenue.

[0:40:05] Adjusting client sessions from 10-12 per day to 6-7.

[0:55:18] Enhancing Fred's studio marketing and client acquisition strategies.

[1:09:29] Overhauling the sales process to improve client conversion.

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#2: How We Built a Six-Figure Studio in 4 Months

Sun, 14 Apr 2024 06:30:17 GMT

In this episode of The Fitpreneur Podcast, we're diving into how we launched our fitness studio and skyrocketed it to a six-figure business in just four months. We'll share the innovative pre-sale strategy that helped us fully book our studio before opening its doors. With a mix of smart marketing moves and a unique approach to client engagement, we mapped out a journey from pre-launch to fully operational that you won't want to miss.

Key moments in the episode include:

[00:05:30] The backstory of our transition from online personal training to owning a fitness studio.

[00:14:52] How we used a pre-sale model to secure early customer commitment and financial stability.

[00:22:13] Launching our first public offer and the strategies that led to a high conversion rate.

[00:35:44] Details on our simplified membership options that streamline client retention.

[00:48:15] Insight into our operational strategies that maintain high-quality service and member satisfaction.

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#1: 5 Steps to Finding the Dream Location for Your Fitness Studio

Sun, 07 Apr 2024 06:00:58 GMT

We share how we selected the perfect spot to open our fitness studio, covering five key steps: deciding on the training model, doing deep market research, picking our top three dream locations, running test ads to see who's interested, and finally, choosing the best spot based on what we learned and our own insights. Our journey to opening our own 900 square foot studio really highlighted for us how crucial the right location is, especially if you want to offer top-notch services.

We learned the importance of really understanding the local people, what other gyms are doing, and what you need for a semi-private training model. We also want to share some handy tips on how to do your market research properly, why it's so important to know your community, and how to make the most of online tools and ads to help decide where to set up shop.

Choosing where to open was a big decision, but breaking it down into these steps made it much more manageable. Let us walk you through how we did it, hoping it can help you find your ideal location too.

00:00 Finding Your Dream Fitness Studio Location: A Personal Journey

00:58 Why Location Matters for Your Fitness Studio

02:56 Deciding on the Training Model: The First Crucial Step

07:30 Market Research: Understanding Your Audience

11:42 Narrowing Down to Your Dream Locations

14:11 Running Test Ads: A Modern Approach to Market Validation

19:28 Choosing the Winning Location and Final Considerations

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