The Future of Analytics

Tech Trends and Strategic Insights: Navigating the Cookieless Frontier

Tue, 12 Dec 2023 23:00:55 GMT

Step into the ever-evolving realm of analytics with host Thomas Galluzzo, Merkle's Director of Analytics, and insightful guests Justin Grant, Director of MarTech at Merkle, and Graham Lloyd, Director of Data Platforms at Merkle, on this episode of "The Future of Analytics." Delve into the transformative technological trends shaping the landscape and the profound impact of a cookieless future. Uncover how businesses navigate the intricate intersection of data, analytics, and marketing, accelerating the need for strategic tech investments. From client considerations to the delicate balance between innovation and practicality, our trio offers invaluable insights. Join us for a captivating discussion where industry leaders guide you through the dynamic world of technology and marketing, providing actionable insights for thriving in an era where adaptability and foresight are paramount.

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Analytics Unveiled: Insights from Analytics Experts

Wed, 06 Dec 2023 23:51:20 GMT

Join Thomas Galluzzo, Merkle's Director of Analytics, alongside experts Jean Yves Scauri, Head of SEO at dentsu, and Zac Selby, Programmatic Lead at Dentsu, in a riveting episode of "The Future of Analytics." Explore the seismic shift to a cookieless world and unravel challenges and opportunities in paid and owned media. From reimagining audience targeting to reshaping the customer experience, discover the keys to thriving in digital marketing's new era. The trio delves into measurement metrics, unveiling tools, methodologies, and KPIs for success in a cookieless landscape. Don't miss this insightful discussion, where industry leaders share predictions and strategies for navigating the evolving world of marketing analytics.

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Navigating the Cookie-less Future

Wed, 22 Nov 2023 23:15:18 GMT

Dive into the future of online privacy and marketing with your host, Thomas Galluzzo, on "The Future of Analytics Podcast." Today, alongside Brendan Dowling, Head of Product at dentsu, and Griffin Becker, Head of Digital Operations at Dentsu, we explore the nuances of a cookie-less world. From tracking and targeting to alternative solutions beyond third-party cookies, we dissect the challenges and opportunities. Discover exciting technologies on the horizon, strategies for relevance in a cookie-less era, and insights on identity solutions. Tune in for expert advice on preparing your business for the cookie-less future and protecting user privacy. Have questions or seeking more insights? Drop us a line via the link in the description!

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Google and the Cookie-Less Future

Tue, 24 Oct 2023 23:20:16 GMT

Join host Thomas Galluzzo in the inaugural episode of "The Future of Analytics Podcast," where he delves into the challenges and opportunities of a cookie-less world with Google's Partner Manager, Laura LoVasco. Discover Google's strategies for adapting advertising products, the impact on tracking and targeting, and explore alternative solutions. Whether you're a seasoned marketer or new to the field, gain insights into navigating this transformative era and preparing for the cookie-less future. Have questions? Reach out via the link in the description. Stay tuned for more insights on "The Future of Analytics Podcast!

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Series Trailer

Tue, 24 Oct 2023 23:04:23 GMT

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