60 acast.com The Good, The Bad and The Advertising https://shows.acast.com/the-good-the-bad-and-the-advertising en Charna Walfall Advertising,Sustainability,Media If the world were our client, what would the brief be? The podcast that asks 'if the world were our client, what would the brief be?" Good-Loop's founder and CEO, Amy Williams, alongside her co-host Dino Myers-Lamptey, invites guests to tackle some of society's biggest challenges with the same creativity & strategic rigour that adland employs to tackle a client brief. 



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]]> The podcast that asks 'if the world were our client, what would the brief be?" Good-Loop's founder and CEO, Amy Williams, alongside her co-host Dino Myers-Lamptey, invites guests to tackle some of society's biggest challenges with the same creativity & strategic rigour that adland employs to tackle a client brief. 



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]]> false info+63332604470c7900137d9c5b@mg-eu.acast.com 63332604470c7900137d9c5b the-good-the-bad-and-the-advertising episodic https://assets.pippa.io/shows/63332604470c7900137d9c5b/1674506893502-d22a793eb3b1e205859f10ff6d9aa9e9.jpeg https://shows.acast.com/the-good-the-bad-and-the-advertising The Good, The Bad and The Advertising Tackling Hate Speech with Kev Chesters, Co-Founder of Harbour Collective Tackling Hate Speech with Kev Chesters, Co-Founder of Harbour Collective Fri, 23 Jun 2023 14:41:17 GMT 59:01 6495af0dba7a200011c65252 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/tackling-hate-speech-with-kev-chesters-co-founder-of-harbour 6495af0dba7a200011c65252 63332604470c7900137d9c5b tackling-hate-speech-with-kev-chesters-co-founder-of-harbour full 2 5 In the ever-expanding cyberspace, hate speech has found a breeding ground. Anyone who spends more than 30 seconds on the internet can tell you, the problem seems to be persistent and vulnerable communities are often left without adequate protection.


Joined by special guest, Kev Chesters, the co-founder and Strategy Partner at the brand and communications consultancy, Harbour Collective, Amy and Dino tackle this brief with the same creativity & strategic rigour that Adland employs to tackle a client brief.

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]]> In the ever-expanding cyberspace, hate speech has found a breeding ground. Anyone who spends more than 30 seconds on the internet can tell you, the problem seems to be persistent and vulnerable communities are often left without adequate protection.


Joined by special guest, Kev Chesters, the co-founder and Strategy Partner at the brand and communications consultancy, Harbour Collective, Amy and Dino tackle this brief with the same creativity & strategic rigour that Adland employs to tackle a client brief.

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]]> Conspiracy Of Love And The Art Of Giving Conspiracy Of Love And The Art Of Giving Thu, 30 Mar 2023 09:17:56 GMT 36:46 63c29ac13d134f0010ca0354 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/afdhel-aziz-from-conspiracy-of-love-and-the-art-of-giving 63c29ac13d134f0010ca0354 63332604470c7900137d9c5b afdhel-aziz-from-conspiracy-of-love-and-the-art-of-giving full 2 4 According to research, only 2% of global philanthropy goes toward addressing the climate crisis, with only $10bn donated in 2020 to curb climate change. So what is holding funding for this issue back?


In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by Afdhel Aziz- Co-Founder & Chief Purpose Officer at Conspiracy of Love- to discuss why, do people donate. Afdhel has worked on some of the most iconic brands in the world including Nokia, P&G, Heineken and Absolut Vodka, and is one of the world’s leading voices in calling for business to be a force for good. He’s spent the last 10 years educating and inspiring our industry to solve problems for citizens rather than simply advertise to consumers. 


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]]> According to research, only 2% of global philanthropy goes toward addressing the climate crisis, with only $10bn donated in 2020 to curb climate change. So what is holding funding for this issue back?


In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by Afdhel Aziz- Co-Founder & Chief Purpose Officer at Conspiracy of Love- to discuss why, do people donate. Afdhel has worked on some of the most iconic brands in the world including Nokia, P&G, Heineken and Absolut Vodka, and is one of the world’s leading voices in calling for business to be a force for good. He’s spent the last 10 years educating and inspiring our industry to solve problems for citizens rather than simply advertise to consumers. 


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]]> Positive Parenting Alliance’s James Hayhurst On Removing The Stigma Around Separation Positive Parenting Alliance’s James Hayhurst On Removing The Stigma Around Separation Wed, 22 Feb 2023 07:24:18 GMT 41:28 633c366786d1f70012c23025 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/removing-the-stigma-around-seperation 633c366786d1f70012c23025 63332604470c7900137d9c5b removing-the-stigma-around-seperation full 2 3 Almost half of marriages end in divorce or separation. That’s a lot of families living with the life-altering toxicity, social stigma and emotional fallout associated with broken marriages. Children are particularly affected, with the majority needing access to therapy for years to come to deal with the emotional toll of family separation. But how do we remove the stigma around separation? How can we change the toxic culture and conversations around divorce to minimise the long-standing emotional impact it has across so many people across society?   


In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by James Hayhurst – a Partner at MD Communications and the founder of the Positive Parenting Alliance – to discuss how advertising can change the way we talk about divorce and separation. James also gives a little bit of context around the Alliance and what drove him to establish The Parents Promise. James started his career as a graduate trainee at DDB and after an illustrious career agency-side, moved to Unilever to lead Persil’s communications strategy. 



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]]> Almost half of marriages end in divorce or separation. That’s a lot of families living with the life-altering toxicity, social stigma and emotional fallout associated with broken marriages. Children are particularly affected, with the majority needing access to therapy for years to come to deal with the emotional toll of family separation. But how do we remove the stigma around separation? How can we change the toxic culture and conversations around divorce to minimise the long-standing emotional impact it has across so many people across society?   


In this episode of The Good, the Bad And The Advertising, Amy and Dino are joined by James Hayhurst – a Partner at MD Communications and the founder of the Positive Parenting Alliance – to discuss how advertising can change the way we talk about divorce and separation. James also gives a little bit of context around the Alliance and what drove him to establish The Parents Promise. James started his career as a graduate trainee at DDB and after an illustrious career agency-side, moved to Unilever to lead Persil’s communications strategy. 



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]]> Matterkind MD Seun Odeneye On Changing The Lives Of Young Changemakers Matterkind MD Seun Odeneye On Changing The Lives Of Young Changemakers Wed, 08 Feb 2023 06:00:49 GMT 44:16 633c3369a8028900117ad72a false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/making-advertising-more-accessible-affordable 633c3369a8028900117ad72a 63332604470c7900137d9c5b making-advertising-more-accessible-affordable full 2 2 Young social entrepreneurs are changing the world. These young changemakers choose purpose over pay cheques to support various social and environmental issues across the globe and make the world a better place. 


But this comes at a price. Recent research from the Possibilists, an alliance of 16 of the world’s largest youth social innovation networks, including ChangemakerXchange, shows 61% of young European changemakers aged 16-35 rank the lack of personal financial stability as their biggest challenge. Meanwhile, 59% have experienced some form of burnout. 


In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Seun Odeneye – the MD of Matterkind UK and Ireland – about how the ad industry could be harnessed to support the changemaker community in an affordable and accessible way.


Prior to joining IPG, Seun – the 2021 Ad Tech Personality of the Year – was Mindshare UK’s Digital Integration and Operations Director. He started his career as an intern at AdLink Internet Media and then moved to Microsoft, where he worked for 8 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.



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]]> Young social entrepreneurs are changing the world. These young changemakers choose purpose over pay cheques to support various social and environmental issues across the globe and make the world a better place. 


But this comes at a price. Recent research from the Possibilists, an alliance of 16 of the world’s largest youth social innovation networks, including ChangemakerXchange, shows 61% of young European changemakers aged 16-35 rank the lack of personal financial stability as their biggest challenge. Meanwhile, 59% have experienced some form of burnout. 


In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Seun Odeneye – the MD of Matterkind UK and Ireland – about how the ad industry could be harnessed to support the changemaker community in an affordable and accessible way.


Prior to joining IPG, Seun – the 2021 Ad Tech Personality of the Year – was Mindshare UK’s Digital Integration and Operations Director. He started his career as an intern at AdLink Internet Media and then moved to Microsoft, where he worked for 8 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.



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]]> CEO of MakeLoveNotPorn Cindy Gallop on promoting social sex and inspiring the next generation of charity givers CEO of MakeLoveNotPorn Cindy Gallop on promoting social sex and inspiring the next generation of charity givers Wed, 25 Jan 2023 07:00:12 GMT 34:28 633bf72037c97b00125e963e false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/inspiring-next-generation-of-givers 633bf72037c97b00125e963e 63332604470c7900137d9c5b inspiring-next-generation-of-givers full 2 1 Are we becoming less charitable as a society? A recent research study by YouGov certainly suggests so. Amid a backdrop of economic uncertainty, a cost of living crisis and record levels of homelessness, UK Giving 2021 found the proportion of people giving to charity has declined by 11% in the last 5 years. Worryingly, the study also suggests the sharpest decline in giving was among young people, with the average monthly donations for 16-24 year olds falling from £46 in 2019 to £29 in 2020.


In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Adland icon Cindy Gallop about what needs to be done to inspire a new generation of charity supporters. With over 121,000 young people in the UK asking for help with homelessness last year, how can charities like Centrepoint cut through the noise and encourage people to help them bring an end to youth homelessness by giving for the first time? How can we reframe charity donations to make them aspirational and desirable for young people? 


Cindy has worked in Adland for over three decades, during which time she founded the US branch of BBH. She’s also an activist, an entrepreneur, a social commentator and the founder and CEO of MakeLoveNotPorn – a company on a mission to end rape culture by normalising and promoting consensual and communicative sex.



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]]> Are we becoming less charitable as a society? A recent research study by YouGov certainly suggests so. Amid a backdrop of economic uncertainty, a cost of living crisis and record levels of homelessness, UK Giving 2021 found the proportion of people giving to charity has declined by 11% in the last 5 years. Worryingly, the study also suggests the sharpest decline in giving was among young people, with the average monthly donations for 16-24 year olds falling from £46 in 2019 to £29 in 2020.


In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Adland icon Cindy Gallop about what needs to be done to inspire a new generation of charity supporters. With over 121,000 young people in the UK asking for help with homelessness last year, how can charities like Centrepoint cut through the noise and encourage people to help them bring an end to youth homelessness by giving for the first time? How can we reframe charity donations to make them aspirational and desirable for young people? 


Cindy has worked in Adland for over three decades, during which time she founded the US branch of BBH. She’s also an activist, an entrepreneur, a social commentator and the founder and CEO of MakeLoveNotPorn – a company on a mission to end rape culture by normalising and promoting consensual and communicative sex.



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]]> <![CDATA[Essence's Deolu King discusses how to get more people on bikes safely following "The Great Bicycle Boom of 2020"]]> Tue, 24 Jan 2023 14:20:58 GMT 49:57 63a1967f49e91e0012e3ceb7 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/essences-deolu-king-discusses-how-to-get-more-people-on-bike 63a1967f49e91e0012e3ceb7 63332604470c7900137d9c5b essences-deolu-king-discusses-how-to-get-more-people-on-bike full 1 9

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]]>

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]]> <![CDATA[Creative Strategist & Comedian Matt Box on employing ex-offenders]]> Tue, 24 Jan 2023 14:18:55 GMT 44:14 63a195f169cd8e0011200bc4 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/creative-strategist-comedian-matt-box-on-employing-ex-offend 63a195f169cd8e0011200bc4 63332604470c7900137d9c5b creative-strategist-comedian-matt-box-on-employing-ex-offend full 1 8

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]]>

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]]> DOT DOT DOT’s Jack Horner On Adland’s Crisis of Creativity DOT DOT DOT’s Jack Horner On Adland’s Crisis of Creativity Tue, 24 Jan 2023 12:28:42 GMT 38:37 63a193f252752c0011ce078e false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/dot-dot-dots-jack-horner-on-adlands-crisis-of-creativity 63a193f252752c0011ce078e 63332604470c7900137d9c5b dot-dot-dots-jack-horner-on-adlands-crisis-of-creativity full 1 3 Is Adland suffering from a crisis of creativity? Is it symptomatic of the modern age? And what can be done to fix it? 


That’s the topic under discussion in the latest episode of The Good, The Bad and The Advertising, where hosts Amy and Dino are joined by special guest Jack Horner. 


Jack has worked in both the advertising sector and as a music producer in the 90s, so it's safe to say he knows his stuff. Jack also more recently founded DOT DOT DOT, a community of founders and leaders in culture, creative and comms.


Together they discuss the crisis of creativity in the modern age, or the lack thereof. When creative work is more accessible than ever before and sharing platforms are for the masses, does this increase the value of work? Or dilute the quality we consume? And once again, the hosts will chat about how advertising can help solve these issues or, indeed, hinder them.



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]]> Is Adland suffering from a crisis of creativity? Is it symptomatic of the modern age? And what can be done to fix it? 


That’s the topic under discussion in the latest episode of The Good, The Bad and The Advertising, where hosts Amy and Dino are joined by special guest Jack Horner. 


Jack has worked in both the advertising sector and as a music producer in the 90s, so it's safe to say he knows his stuff. Jack also more recently founded DOT DOT DOT, a community of founders and leaders in culture, creative and comms.


Together they discuss the crisis of creativity in the modern age, or the lack thereof. When creative work is more accessible than ever before and sharing platforms are for the masses, does this increase the value of work? Or dilute the quality we consume? And once again, the hosts will chat about how advertising can help solve these issues or, indeed, hinder them.



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]]> A Sneak Peak Into Season 2 of The Good, The Bad and The Advertising A Sneak Peak Into Season 2 of The Good, The Bad and The Advertising Mon, 23 Jan 2023 16:10:09 GMT 1:02 63ceb1497637d300100b773a false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/a-sneak-peak-into-season-2-of-the-good-the-bad-and-the-adver 63ceb1497637d300100b773a 63332604470c7900137d9c5b a-sneak-peak-into-season-2-of-the-good-the-bad-and-the-adver full

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]]>

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]]> The Second Pandemic: How Can We Prevent A Mental Health Crisis Within The Ad Industry? The Second Pandemic: How Can We Prevent A Mental Health Crisis Within The Ad Industry? Tue, 08 Nov 2022 12:25:23 GMT 35:59 63a193ca6ac81a001093885b false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/the-second-pandemic-how-can-we-prevent-a-mental-health-crisi 63a193ca6ac81a001093885b 63332604470c7900137d9c5b the-second-pandemic-how-can-we-prevent-a-mental-health-crisi full 1 2 Isolation, anxiety, loneliness -- the COVID-19 pandemic has had a considerable impact on our mental health. So much so, many experts are predicting there will be a second pandemic -- a mental health crisis. So what can be done to prevent it?


In Episode 2 of The Good, The Bad and The Advertising -- the show where we ask if the world were our client, what would the brief be? -- Amy, Dino, and Tim look at the issue from the view of business owners. They ask how the advertising industry can help reduce the inevitable and whether forced time-outs for grown-ups, zoom calls on beaches, and buying crypto at four in the morning might be the answer.



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]]> Isolation, anxiety, loneliness -- the COVID-19 pandemic has had a considerable impact on our mental health. So much so, many experts are predicting there will be a second pandemic -- a mental health crisis. So what can be done to prevent it?


In Episode 2 of The Good, The Bad and The Advertising -- the show where we ask if the world were our client, what would the brief be? -- Amy, Dino, and Tim look at the issue from the view of business owners. They ask how the advertising industry can help reduce the inevitable and whether forced time-outs for grown-ups, zoom calls on beaches, and buying crypto at four in the morning might be the answer.



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]]> Rory Sutherland, Vice Chairman of Ogilvy UK, on the art and power of persuasion Rory Sutherland, Vice Chairman of Ogilvy UK, on the art and power of persuasion Tue, 01 Nov 2022 14:21:56 GMT 1:07:28 63a196e5e18a8b00117ae974 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/rory-sutherland-vice-chairman-of-ogilvy-uk-on-the-art-and-po 63a196e5e18a8b00117ae974 63332604470c7900137d9c5b rory-sutherland-vice-chairman-of-ogilvy-uk-on-the-art-and-po full 1 10 In this week's episode of The Good, The Bad & The Advertising, Amy and Dino are joined by a very special guest host - Rory Sutherland. After being fired from Ogilvy in 1989, Rory is now the Vice Chairman of Ogilvy UK and the founder of Ogilvy's industry-leading Behavioural Science Practice. Together they delve into the art of persuasion and how the power of advertising can be applied to all areas of society."


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]]> In this week's episode of The Good, The Bad & The Advertising, Amy and Dino are joined by a very special guest host - Rory Sutherland. After being fired from Ogilvy in 1989, Rory is now the Vice Chairman of Ogilvy UK and the founder of Ogilvy's industry-leading Behavioural Science Practice. Together they delve into the art of persuasion and how the power of advertising can be applied to all areas of society."


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]]> Wavemaker’s Innovation Chief Sarah Salter On How Ad Industry Can Save Libraries Wavemaker’s Innovation Chief Sarah Salter On How Ad Industry Can Save Libraries Tue, 01 Nov 2022 13:52:14 GMT 39:09 63a194be48642f00106a865b false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/wavemakers-innovation-chief-sarah-salter-on-how-ad-industry- 63a194be48642f00106a865b 63332604470c7900137d9c5b wavemakers-innovation-chief-sarah-salter-on-how-ad-industry- full 1 6

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]]>

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]]> Ogilvy’s Andrew Lopez On How Adland Can Help Ease The Ticking Time Bomb Of Loneliness Among Young People Ogilvy’s Andrew Lopez On How Adland Can Help Ease The Ticking Time Bomb Of Loneliness Among Young People Tue, 01 Nov 2022 12:29:45 GMT 39:30 63a1946f981c0200102be162 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/ogilvys-andrew-lopez-on-how-adland-can-help-ease-the-ticking 63a1946f981c0200102be162 63332604470c7900137d9c5b ogilvys-andrew-lopez-on-how-adland-can-help-ease-the-ticking full 1 5 Loneliness in society is something that many perceive as an issue that primarily affects older generations. Yet, intensified by the COVID-19 pandemic, feelings of loneliness and isolation among younger generations are on the rise. So what can be done to solve this growing issue? And does Adland have a role to play?


This week on The Good, The Bad & The Advertising, Amy and Dino are joined by special guest, Andrew Lopez.


Lopez and Amy began working in the world of advertising on the same day as part of the Ogilvy grad scheme, and Andrew has since gone on to climb the ranks of one of the world's leading ad agencies to become Head of Strategy across PR and Influence.


Together, they discuss the imminent ticking time bomb of loneliness among young people and how advertising can help bring people together.


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]]> Loneliness in society is something that many perceive as an issue that primarily affects older generations. Yet, intensified by the COVID-19 pandemic, feelings of loneliness and isolation among younger generations are on the rise. So what can be done to solve this growing issue? And does Adland have a role to play?


This week on The Good, The Bad & The Advertising, Amy and Dino are joined by special guest, Andrew Lopez.


Lopez and Amy began working in the world of advertising on the same day as part of the Ogilvy grad scheme, and Andrew has since gone on to climb the ranks of one of the world's leading ad agencies to become Head of Strategy across PR and Influence.


Together, they discuss the imminent ticking time bomb of loneliness among young people and how advertising can help bring people together.


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]]> The Computer Says No: Lou Nylander On How Algorithmic Bias Is Feeding Discrimination And Inequality The Computer Says No: Lou Nylander On How Algorithmic Bias Is Feeding Discrimination And Inequality Tue, 01 Nov 2022 12:29:21 GMT 36:29 63a1944ba6eaf300112c7acf false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/the-computer-says-no-lou-nylander-on-how-algorithmic-bias-is 63a1944ba6eaf300112c7acf 63332604470c7900137d9c5b the-computer-says-no-lou-nylander-on-how-algorithmic-bias-is full 1 4 Algorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see on your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we’re oblivious to how much sway they have and the data they use to make these decisions. 


Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sentences. So can anything be done to curb this bad influence in our lives? This week on The Good, The Bad & The Advertising, hosts Amy and Dino are joined by special guest Lou Nylander. 


Lou is a digital marketing guru with over 15 years of experience. She's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business. Together, they discuss the impact of algorithms on our everyday lives and whether accountability from creators could lead to better transparency and less discrimination. And again, our three hosts will chat about how advertising can help solve these issues or, indeed, hinder them.



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]]> Algorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see on your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we’re oblivious to how much sway they have and the data they use to make these decisions. 


Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sentences. So can anything be done to curb this bad influence in our lives? This week on The Good, The Bad & The Advertising, hosts Amy and Dino are joined by special guest Lou Nylander. 


Lou is a digital marketing guru with over 15 years of experience. She's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business. Together, they discuss the impact of algorithms on our everyday lives and whether accountability from creators could lead to better transparency and less discrimination. And again, our three hosts will chat about how advertising can help solve these issues or, indeed, hinder them.



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]]> How Do We Stop The Spread Of Online Misinformation Around COVID-19 Vaccines? How Do We Stop The Spread Of Online Misinformation Around COVID-19 Vaccines? Tue, 01 Nov 2022 12:24:41 GMT 35:44 63cfc2e1170e4b00123a7964 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/how-do-we-stop-the-spread-of-online-misinformation-around-co 63cfc2e1170e4b00123a7964 63332604470c7900137d9c5b how-do-we-stop-the-spread-of-online-misinformation-around-co full 1 1 The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US. 


So with the spread of misinformation online putting people’s lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would the brief be? -- hosts Amy Williams (CEO of Good-Loop), Timothy Armoo (CEO at Fanbytes) and Dino Myers-Lamptey (Founder at The Barber Shop) mull over the dangers, and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.


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]]> The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US. 


So with the spread of misinformation online putting people’s lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would the brief be? -- hosts Amy Williams (CEO of Good-Loop), Timothy Armoo (CEO at Fanbytes) and Dino Myers-Lamptey (Founder at The Barber Shop) mull over the dangers, and how ghost-busting, memes, and even game shows could be the answer to shifting the narrative.


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]]> Mindshare’s Rosie Lawrence On Fixing Adland’s Age-Old Sexism Problem Mindshare’s Rosie Lawrence On Fixing Adland’s Age-Old Sexism Problem Tue, 01 Nov 2022 00:18:17 GMT 37:00 63a194ea52752c0011ce2d26 false https://shows.acast.com/the-good-the-bad-and-the-advertising/episodes/mindshares-rosie-lawrence-on-fixing-adlands-age-old-sexism-p 63a194ea52752c0011ce2d26 63332604470c7900137d9c5b mindshares-rosie-lawrence-on-fixing-adlands-age-old-sexism-p full 1 7 There has been a recent crackdown on the use of gender stereotypes in advertising, with associations like the UK’s Advertising Standards Authority (ASA) leading the charge. 


But fixing such an age-old issue that stretches way beyond the boundaries of Adland is not something that can be solved overnight. Gender stereotypes in advertising are as old as consumerism itself. 


Put succinctly in The Mitchell and Webb Look:

Women: You're leaking, aging, hairy, overweight and everything hurts. And your children's clothes are filthy. No wonder men long for other, less clammy women. For god's sake sort yourselves out. 

Men: Shave and get drunk. Because you’re already brilliant.


The ad industry was founded by powerful men and that's meant women are often cast in secondary positions. But could advertising be the answer to an issue it's created itself? 


In this week’s episode of The Good, The Bad, & The Advertising, Amy and Dino are joined by Rosie Laurence, Chief Strategy Officer LATAM at Mindshare, dialing in from Mexico. 


They look at how the industry can bring more realistic images of women into advertising, break stereotypes, and push equality to be the norm.


Hosted on Acast. See acast.com/privacy for more information.

]]> There has been a recent crackdown on the use of gender stereotypes in advertising, with associations like the UK’s Advertising Standards Authority (ASA) leading the charge. 


But fixing such an age-old issue that stretches way beyond the boundaries of Adland is not something that can be solved overnight. Gender stereotypes in advertising are as old as consumerism itself. 


Put succinctly in The Mitchell and Webb Look:

Women: You're leaking, aging, hairy, overweight and everything hurts. And your children's clothes are filthy. No wonder men long for other, less clammy women. For god's sake sort yourselves out. 

Men: Shave and get drunk. Because you’re already brilliant.


The ad industry was founded by powerful men and that's meant women are often cast in secondary positions. But could advertising be the answer to an issue it's created itself? 


In this week’s episode of The Good, The Bad, & The Advertising, Amy and Dino are joined by Rosie Laurence, Chief Strategy Officer LATAM at Mindshare, dialing in from Mexico. 


They look at how the industry can bring more realistic images of women into advertising, break stereotypes, and push equality to be the norm.


Hosted on Acast. See acast.com/privacy for more information.

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