He today advises an array of public and private companies, large and small, on strategy, management and growth issues. In addition, Kusin continues his full schedule of mentoring and has mentored well over 1000 individuals during the course of his career.

The main topics covered in this episode include:

• The importance of testing in entrepreneurship.
• Why you should rely on data for making business decisions.
• How a problem solved can become a business idea.

You can find Gary’s book Always Learning at www.garykusin.com

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Key topics covered in this episode include:

• The intersection of the commercial and the creative
• Why it's essential to read what you enjoy, rather than what's deemed “good.”
• The power of saying “yes”

We hope you enjoy this episode as much as we did!

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Most important of all (of course!), she edited The Hype Handbook by our host Michael F. Schein.

Key topics in this episode include:

• The critical role of agents in bringing books to market
• Strategies for effectively approaching agents and editors for better results
• Advice for writing business books that build your career

You can contact Donya through: https://www.aevitascreative.com/agent/donya-dickerson

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Main topics:

• How technology can revolutionize the way we connect with others.
• The use of AI to foster secure interactions.
• Turning a personal experience into a business idea that impacts thousands of people.

Visit lex.lgbt to learn more.

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Before this interview with Brian O’Kelley, I didn’t think so.

Now I’m convinced. 

Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.

If you've ever wondered about the environmental impact of technology, this episode is a must-listen.

Key topics we explore:

• Recognizing that digital actions have physical consequences.
• Understanding how the marketing and tech industry contribute to environmental effects.
• The importance of access to trusted information for making informed decisions.
• Implementing tangible actions to decarbonize the media and advertising industry.

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

For more information about Brian and his company, visit scope3.com

Hosted on Acast. See acast.com/privacy for more information.

Biotech is the next technology frontier.

Kevin Flyangolts plans to be at its forefront with every new stage of development.

Flyangolts is the CEO and Founder of Aclid, a leading security and compliance platform for biotechs.

If you're intrigued by this fascinating topic, you won't want to miss this episode as we delve into:

• Starting a business in a rapidly growing field.
• Paying attention to the narrative you craft for your business.
• Trusting in your expertise while remaining open to learning every day.

Aclid is the security and compliance automation platform designed for biotechnology. DNA and RNA providers leverage Aclid to verify customers, screen orders for pathogenic and toxic elements, and automate compliance checks.

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

For more information about Kevin and his company, visit Aclid

Hosted on Acast. See acast.com/privacy for more information.

Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey. 

He's an accomplished entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-three years and prior to COVID-19, regularly spent four weeks a year in Europe with family and friends.

They discuss the common marketing approach of giving generic positive responses and how it differs from being genuinely present in the moment. Mitchell emphasizes the importance of considering how we truly feel when asked how we are, rather than resorting to automatic responses. Tune in to learn more about the power of being authentic in our interactions.

Topics discussed in this episode:

• Living authentically and being curious.
• Global Credibility Expert.
• The CPOP concept.
• Transitioning from alpha to beta.
• Finding your playground.
• Running a coaching business.
• What's the end goal?
• Closing the sale.
• CPOP and Referral Partners.
• Certification program based on principles.
• Hype and self-promotion in coaching.

Additional resources:

Mitchell's 65th book: Credibility Nation

TEDx “We are losing our humanity and I’m tired of watching it happen”: https://AHA.pub/CredibilityTEDtalk

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Join us for this insightful conversation with the author of over 20 science fiction books.

Key topics in this episode include:

• Establishing the writing habit
• The significance of feedback
• How being realistic can be a game-changer
• Writing methods
• Determining the lifestyle you want to prioritize if you want to be a writer

Link to the books: The Storytelling Animal, The Writer's Journey, The Heroine's Journey by Gail Carriger.

Explore Hugh Howey's work at https://hughhowey.com/.

Additional resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Having suffered from severe postpartum depression in 2013, Rebecca pivoted from her career as a "mom blogger" by opening up, in real time, about her struggles in an effort to help others. She has authored four books, including two academic publications, a children's book, and a forthcoming parenting title. After creating a successful online support group for women, Rebecca founded "Ever" - a mental health screening program aimed at increasing equity in maternal mental health care.

In this conversation, host Michael F. Schein and Rebecca Fox Starr discuss the following topics:

• The value of consistency and honesty in building a genuine audience.
• How coherence contributes to your brand's enduring presence.
• The significance of contemplating what is genuinely innovative in your ideas.
• The importance of addressing mental health, irrespective of the industry you work in.

If you want know more about Rebecca Fox Star you can visit her website http://mommyeverafter.com/

Additional resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Amelia Kahaney is the author of All the Best Liars and The Brokenhearted series. Her short fiction has appeared in Best American Nonrequired Reading, One Story, and Crazyhorse, among other publications. She teaches writing in New York City, where she lives with her husband and son.

The main topics of this interview include:

• How to streamline the creative process by having a structure when writing.
• The role of artificial intelligence in the creative world.
• What is the role of publishers today?
• Changes in the publishing industry.

If you want to learn more about Amelia Kahaney, check out her book All the Best Liars.

Additional resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Amelia’s website: https://www.ameliakahaney.net/

Hosted on Acast. See acast.com/privacy for more information.

Key topics of this conversation include:

• Finding success by prioritizing the well-being of others 
• How a non-profit organization can maintain sustainability 
• Exploring the unpredictable nature of organizational growth 
• Responding to real environmental needs to create value 

To learn more about Amal Alliance, Colors of Kindness, and other programs offered by this organization, visit: 

https://www.amalalliance.org/

 https://www.instagram.com/amalalliance/

Additional resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Mara developed Pliability Stretch–an innovative method of assisted stretching–as the culmination of years of deep passion about dance, fitness, and wellness. 

Key topics covered include:

• How to be an entrepreneur without neglecting your family life
• Harnessing inner drive to turn your ambitions into reality.
• The transformative power of a strong community in fostering business growth
• Why it's essential to hire people and stop trying to do everything on your own
• The value of referrals, networking, and nurturing positive relationships

Resources mentioned in this episode:

StretchSource Wellness Studio - www.stretchsource.com

Pliability Stretch Education Academy - www.pliabilitystretch.com

Additional resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Anne Ray is an award-winning writer whose first novel-in-stories, Scenic Overlook, comes out this month.

Our guest also works as a Managing Editor at Reveal Digital, a project of JSTOR, where she oversees several digital archives of radical and historical press materials.

The main topics covered in this episode include:

• Pursuing your passion without the pressure of profitability
• The challenges of promoting literature
• Using  social media as a platform to discover new insights and share your artistic interests
• The importance of integrating art into daily life

Resources:

You can purchase Anne's book, Scenic Overlook, at: https://awst-press.com/shop/scenic-overlook

Books and authors recommended by Anne in the episode:

Marie-Helene Bertino: http://www.mariehelenebertino.com/books/

Silverfish by Rone Shavers: https://roneshavers.com/

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Our host, Michael F. Schein, engages in an interesting conversation with the Co-Founder and CEO of Precision Neuroscience, a company dedicated to developing brain-computer interfaces to assist individuals with neurological conditions. He partnered with Ben Rapoport to help translate Precision Neuroscience’s intellectual property into a business capable of reaching millions of patients. Mager has built, invested in, and managed companies across diverse geographies and industries, with a focus on technology and technology-enabled businesses. He received his undergraduate degree from Harvard College and earned an MPhil degree in economic history from the University of Cambridge.

In this episode, we not only explore the profound impact of this neurotechnology on people's health but also dig into the crucial importance of making complex concepts accessible when your business revolves around highly specialized subjects. We examine how this accessibility influences teamwork dynamics and enhances the likelihood of attracting new investors.

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Precision's website: https://precisionneuro.io/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Hype Happy Hour Podcast, host, Michael F. Schein talks with Lauren Bongiorno, the founder and CEO of Risely Health. Risely Health is a health coaching company that focuses on diabetes management.

Lauren has been navigating Type 1 Diabetes since the age of 7 and has built on every single one of the lessons she learned through that journey. Her core belief is that when our health transforms, so does everything else.

In this episode, we explore the following topics:

• The ability to make changes as a leader when you deeply believe in your mission
• The importance of listening to those who want to support you while making decisions based on your intuition.
• The value of flexibility and responsiveness in delivering meaningful content to your audience at the right time

If you're curious to learn more about Risely Health, you can find additional information here: 

Instagram: @lauren_bongiorno 

Website: www.riselyhealth.com

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Jon Brodsky is currently the CEO of YouNow Media, one of the world's leading livestreaming social networks. Previously, he was the USCEO of Finder.com, a leading comparison shopping site. He has also held leadership roles at Chicken Soup for the Soul,1-800-Flowers, and Allmenus.com.

During our conversation, cover the following topics:

• The importance of finding joy in your pursuits
• Leadership lessons based on boundaries and trust
• The art of saying no...and yes

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

YouKnow Media: younow.com

Hosted on Acast. See acast.com/privacy for more information.

We try to get to the bottom of this question and many others on today’s episode of the Hype Happy Hour.

Fintech CEO Guest Nelson Chu (Founder of Percent) joins us to discuss the ins and outs of venture capital, the fintech industry, and the art of building a startup from scratch.

Topics include:

• How long you should expect it to take to build a company
• The art of creating a user-friendly experience
• What it takes to nail the details 
• The unique needs of a 21st century tech startup 

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Learn more about our guest’s company at Percent.com. 

Hosted on Acast. See acast.com/privacy for more information.

Topics include: 

• The power of consistent content creation (why producing more content can lead to greater success)
• The importance of creating content for a specific community
• Turning viral content into profit

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Hype Happy Hour, we talk to Jessica Spaulding, Founderand CEO of Harlem Chocolate Factory, a premium chocolatier rooted firmly in the Harlem cultural experience.

Host Michael F. Schein, speaks with Jessica about:

• The real secret to investing your time wisely
• How to stay open to listening and learning from your environment
• Learning from your mistakes as an entrepreneur
• The challenges of growing a retail business (and how to get around them)

If you want to know more about Jessica and Harlem Chocolate Factory, check out:

Web site: www.harlemchocolatefactory.com 

Facebook: Harlem Chocolate Factory 

Twitter: @harlemchocofact 

Instagram: @harlemchocolatefactory  

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

As a partner at Rumur Inc., David has been producing and directing documentary films for more than 20 years. He’s created media projects for ESPN, Netflix, HBO, A&E, NBC, ABC, PBS, and numerous Fortune 500 companies. His focus is telling stories that move audiences to take action.

David was recently nominated for an Emmy as a director of ESPN’s Special about the 30th Anniversary of the movie White Men Can’t Jump. He is also the director and producer of Win or Else (ESPN Films) the story of the first integrated basketball team at the University of Kentucky to deliver a national championship, as well as the seminal documentary on the legendary Savannah Bananas.

Main topics in this episode are:

● How to figure out who will pay attention to your work

● Turning a "no" into an opportunity

● Why hype must be baked into products

● The art of capitvating an audience.

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

For more about David, visit rumur.com

Hosted on Acast. See acast.com/privacy for more information.

During the conversation, Michael and Laura discuss the following topics:

• The importance of enjoying what you do
• The power of making authentic connections
• Choosing the right activities to enhance your creative process

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

The topics of this episodes are: 

• Discover why finding people who truly understands your customer base is the ultimate key to getting your business noticed.
• Learn how aligning your interests with those of your customer’s can lead you to success.
• Explore the immense value of microcosms and communities in driving business growth.
• Find out why it's crucial not to let anyone define who you are as a brand.

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

This conversation is full of valuable advice for beginners looking to promote their ideas!

Topics in this episode:

• What your customers say about you matters
• Overcoming roadblocks when launching new products
• Good hype and bad hype
• The importance of iteration and listening 
• How get the real help a startup needs
• The growth of video industry

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Topics include:

• What real value actually looks like
• Identifying your target market and the best approach to reach them
• Choosing the right places to showcase your product
• The importance of listening to your customers

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Topics covered in this episode include:

• Finding your voice as a tech startup
• Harnessing the power of AI to articulate your core message
• Identifying the pain points in your industry
• The role of investment in your company’s early stages

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.

Topics include: 

• Why being genuine with content is key
• Startup marketing strategies
• Company growth and expansion
• The power of experimentation
• Determining a timeframe for marketing success
• The future of insurance

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

Hosted on Acast. See acast.com/privacy for more information.