The Marketing Update Podcast

Challenger brands: when disruptive messaging leads to Unicorn status

Wed, 25 Mar 2026 09:00:00 GMT

What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.

Useful links:

https://www.milkkarten.net/p/more-perfect-union-social-strategy

https://openai.com/index/testing-ads-in-chatgpt/

https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney

https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable

https://www.instagram.com/liquiddeath

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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WTF happened to marketing in 2025? And what's going to happen in 2026.

Wed, 25 Feb 2026 09:00:00 GMT

After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.

Useful links:

https://posthog.com/handbook/content/seo-guide

https://posthog.com/handbook/growth/marketing

https://www.bbc.co.uk/news/articles/cx2gnl45g40o

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Brands that are killing their (C)TV ads

Wed, 03 Dec 2025 09:00:00 GMT

What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand.

Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier.

Listen to 43 minutes of laid back conversation that'll lead to real marketing insights.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Why you can't trust your customer research, and what you can do about it w/Gus Allen

Wed, 05 Nov 2025 09:00:00 GMT

Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.

Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | AI Video, Gen Alpha, LinkedIn dashboards, Meta ad-free subscription

Wed, 22 Oct 2025 08:00:00 GMT

In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, and David ends on a discussion about Meta's new ad-free subscription (and why he thinks it's a scam).

Useful links:

https://www.marketingdive.com/news/gen-alphas-546t-economic-impact-heres-what-the-numbers-say/761171/

https://www.linkedin.com/business/marketing/blog/measurement/linkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners

https://www.veed.io/blog/fabric-use-cases

https://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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What you're missing by not using comedy in your marketing

Wed, 08 Oct 2025 08:00:00 GMT

In this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns.

David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands.

But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign and if CTV ad spend is the new frontier for media buying.

Tune in to find out and get some conversational marketing insights.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | Rage-bait Marketing, Female Spending Power, CTV ads and Lacoste

Wed, 24 Sep 2025 08:00:00 GMT

In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover:

Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mind
Women in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?
Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!
Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings.

Useful links:

https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management

https://www.teads.com/blog/2025-uk-ctv-pulse-survey/

https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaming

https://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Brand vs Performance: Where should your marketing budget go?

Wed, 10 Sep 2025 08:00:41 GMT

In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | Instagram, Generative Engine Optimisation, Reddit AI ads & LinkedIn Influencers

Wed, 27 Aug 2025 08:00:00 GMT

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:

This week's topics:

Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.
AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.
Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.
The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?

Useful links:

https://www.business.reddit.com/copy-creative-best-practices

https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/

https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Building your personal brand w/Zac Radbone

Wed, 13 Aug 2025 08:00:00 GMT

The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent.

They also cover content strategy for personal branding, LinkedIn profile optimisation and hints & tips on comment moderation and how to get started by pushing through the 'cringe' of posting.

As well as their 'Did you miss it' update covering AI search and WhatsApp advertising. Tune in for 36 mins of conversation that'll lead to real marketing insights.

Connect with us:

Zac's LinkedIn: https://www.linkedin.com/in/zacradbone/

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | LinkedIn videos, Instagram SEO, AI Search & WhatsApp ads

Wed, 30 Jul 2025 08:00:00 GMT

In the fourth episode of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less.

This week they discuss:

LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers?
Instagram have allowed Google to crawl their platform which means IG content can show up in Google searches now. But what are the restrictions and how to opt out?
A new study shows how different ways of optimising your content can increase your chance of appearing in LLMs. Which are they, and how do you implement them? And lastly,
WhatsApp ads are now live in the 'Updates' tab of your app. What formats have they launched and what does it mean for digital advertising?

Useful links for this episode:

https://www.chris-green.net/post/content-structure-for-ai-search
https://varn.co.uk/insights/instagram-posts-in-google-search/
https://www.linkedin.com/posts/lindseyedwards_theplacetob2b-b2bmarketing-activity-7335998811976159232-xRty
https://www.marketingtechnews.net/news/whatsapp-ads-rollout-starts-meta-breaks-promise/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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What it takes to grow the ultimate marketing team from scratch

Tue, 15 Jul 2025 08:00:00 GMT

In episode 8 of The Marketing Update Podcast, Emma and David tackle the topic of hiring your marketing team. Who to hire, when to hire, how to hire, common pitfalls of hiring, and how to maintain and invest in your team (it's riveting stuff!). They also cover the 2025 TikTok World ad platform updates and (there's more) how some businesses are using viral web applications to drive traffic and acquisition. Tune in for a laid back conversation that may lead to some real marketing insights.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | Brewdog, Viral trends, TikTok ads & Web apps

Wed, 25 Jun 2025 08:00:00 GMT

Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation.

This week we discuss:

Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand,
Away have jumped on a viral trend to create their biggest organic social of all time, but HOW,
TikTok World happened (you missed it) and they launched lots of new ad types to take your budget, and
Viral web apps that drive awareness, traffic and act as acquisition channels?

Useful links:

https://www.milkkarten.net/p/what-does-social-first-even-mean

https://botsgonewildd.substack.com/p/the-viral-app-secret-build-massive?utm_source=substack&publication_id=3301261&post_id=166123929&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4n05xg&triedRedirect=true

If you enjoyed this episode, you can buy us a coffee: https://buymeacoffee.com/themarketingupdatepodcast

If you would like to work with us, send us an email at hello@themarketingupdate.co.uk

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Marketing attribution is dead. Here's what to do instead.

Thu, 12 Jun 2025 08:00:00 GMT

In episode 7 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.

Tune in to hear David's latest dad joke - it's a good one!

Useful links for this episode:

https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/

https://developers.google.com/search/docs/essentials

https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/

https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951

https://www.youtube.com/watch?v=8LmZCMmNPkM

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | Google AI, Popeyes chicken, Pantene & HBR

Thu, 29 May 2025 08:00:00 GMT

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

Google's new AI courses
Popeyes chicken gets a new CMO: does hiring with background relevance = success?
Pantene's viral expired campaign
Harvard Business Review's "Does the Chief Marketing Officer Role Need an Update?" article

Useful links for this episode:

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://www.marketingweek.com/popeyes-uk-first-ever-cmo/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Should Youtube be part of your marketing strategy this year?

Wed, 14 May 2025 08:00:00 GMT

In episode 5 of The Marketing Update Podcast, Emma and David dig into the meaty topic of YouTube channels: their dos and don'ts, share strategy tips, real-world examples, and get honest on the reality of growing a YouTube channel as a business. They also chit-chat about Hootsuite's new tool and a couple of contrasting new Influencer reports. Allow the nectar to pour into your ears on this episode.

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

https://www.youtube.com/@headspace/featured

https://www.socialpilot.co/youtube-marketing/youtube-statistics

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Mini Episode | Forbes, RyanAir, Hootsuite & Influencer updates

Wed, 30 Apr 2025 08:00:00 GMT

This is episode 1 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

Forbes AI guide for marketers
RyanAir’s new subscription model
Hootsuite’s new automation (+ guide)
The latest stats and trends you need to know in influencer marketing

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Which big brands are killing their marketing right now

Thu, 27 Mar 2025 08:15:00 GMT

In episode 4 of The Marketing Update Podcast, David and Emma confabulate over Instagram’s new community feature, Nike & Skims new collab, and then dissect the brands they think are killing their marketing right now (hint: it’s not Tesla). They take a look into Hoka, Duolingo, Patagonia and Hubspot to figure out exactly how they are doing it. You’ll leave this episode refreshed with ideas you can take to work and apply because they've done all the hard work for you.

Useful links:

Hidden genius of Patagonia's Marketing

The Success of Patagonia’s Marketing Strategy

How a vest turned Patagonia into a multi-billion dollar brand

HOKA Marketing Strategy: From Mountain Trails to Dominating The Performance Footwear Category

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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The marketing trends you need to watch out for in 2025

Thu, 27 Feb 2025 09:00:00 GMT

In Episode 3 of The Marketing Update Podcast Emma and David chat about the rise of the niche streaming service, Instagram's most recent algorithm updates and have a conversational deep-dive into marketing trends for 2025 that you should be keeping your eyes on.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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Should you become a marketing consultant in 2025?

Tue, 14 Jan 2025 18:33:03 GMT

In Episode 2 of The Marketing Update Podcast Emma and David discuss Instagram's latest algorithm updates, the pitfalls of 'finfluencer' marketing and then share their thoughts and personal experiences on marketing consulting. Join them for a laid back conversation with real insights as they try to help you figure out if you should start consulting in the next 12 months.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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What space does X / Twitter have in the social media landscape?

Sat, 14 Dec 2024 00:00:00 GMT

In the first episode of The Marketing Update Podcast David and Emma discuss AI and it's potential uses in future marketing, the rise of YouTube among Gen Z and everything X / Twitter. Join them as they delve into their personal experiences with the platform, good and bad, and the future of it with Elon Musk.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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The Marketing Update Podcast Trailer

Thu, 14 Nov 2024 00:00:00 GMT

Welcome to The Marketing Update Podcast with your hosts Emma Handley and David Perkins. What can you expect from the podcast? Fresh takes on different marketing topics, marketing updates you might have missed, and a segment for David's marketing dad jokes. So join us for the journey into The Marketing Update Podcast.

Connect with us:

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

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