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		<itunes:summary><![CDATA[<p>Stories Create Business is for anyone in business who wants to connect with their audience and turn them into customers through content creation and storytelling. The plan is to show that you don't have to be super slick or spend loads on equipment but with creativity and structure you can create customer grabbing content.</p><br><p>The Media Insiders help you build your brand through powerful storytelling and communication. We spent many years in the UK radio industry and our team have experience of presenting, producing and managing hugely successful shows.</p><br><p>We know that telling stories and speaking with confidence can be easier said than done: we work with our clients to make them more effective and capable communicators in whatever forum their voice will be heard.</p><br><p>Whether it’s delivering a presentation, being interviewed on the radio or hosting a podcast, we believe that anyone can become a confident speaker through learning the tricks and tools that we have become experts in through our years working at the forefront of the UK’s radio industry.</p><br><p>Produced by <a href="https://www.themediainsiders.co.uk/" rel="noopener noreferrer" target="_blank">The Media Insiders</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The science of storytelling: Why it works for business</title>
			<itunes:title>The science of storytelling: Why it works for business</itunes:title>
			<pubDate>Thu, 02 Nov 2023 14:38:36 GMT</pubDate>
			<itunes:duration>33:40</itunes:duration>
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			<description><![CDATA[<p><strong>ABOUT THE HOST - ED NELL</strong></p><p>Ed has extensive experience on BBC and commercial radio stations, working on flagship shows in major markets at Manchester, Birmingham, Sheffield and Nottingham.  As an event host Ed has worked for West Bromwich Albion and Birmingham City football clubs, Warwickshire County Cricket Club, Cancer Research UK and Sport for Life International.</p><p>An experienced interviewer, public speaker, event host and certified corporate trainer, Ed is passionate about sharing his knowledge through The Media Insiders to make you a more effective, confident and capable communicator.</p><p><strong>WHO ARE THE MEDIA INSIDERS?</strong> <a href="https://www.themediainsiders.co.uk/" rel="noopener noreferrer" target="_blank">https://www.themediainsiders.co.uk/</a></p><p><strong>CONNECT WITH ED ON LINKEDIN: </strong><a href="https://www.linkedin.com/in/ednell/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ednell/</a></p><p>This show was brought to you by<a href="https://www.themediainsiders.co.uk/" rel="noopener noreferrer" target="_blank"> The Media Insiders</a></p><br><p><strong>ABOUT THE GUEST - MARSHA SHANDUR</strong></p><p>I work with leaders, entrepreneurs and organizations who are brilliant at what they do (basically: you) – BUT – who know they could be making more impact with their work. I show you how to harness the power of storytelling to create instant emotional connections with your audience, whether that's a dream client or collaborator, or the team you want to motivate.</p><br><p>This is the power of telling your stories. But it only works if you do it right — and almost nobody does.</p><br><p>Done well, storytelling is the ultimate persuasion power tool. So, how do you tell your story in a way that gets the world lining up to work with you? I’ll show you.</p><br><p>As a coach and former radio presenter and producer with more than fifteen years’ experience, I know how to engage and communicate people. Having worked as a music supervisor and artist manager, I have a thorough understanding of how to make connections in an industry that has notoriously difficult characters. I am a hard-working, friendly and unflappable individual with excellent problem-solving skills and a master's degree in psychology.</p><br><p>If you want to harness the power of your personal stories to build impact, loyalty and trust, I'd love to help. <a href="http://yesyesmarsha.com/workwithme" rel="noopener noreferrer" target="_blank">http://yesyesmarsha.com/workwithme</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>ABOUT THE HOST - ED NELL</strong></p><p>Ed has extensive experience on BBC and commercial radio stations, working on flagship shows in major markets at Manchester, Birmingham, Sheffield and Nottingham.  As an event host Ed has worked for West Bromwich Albion and Birmingham City football clubs, Warwickshire County Cricket Club, Cancer Research UK and Sport for Life International.</p><p>An experienced interviewer, public speaker, event host and certified corporate trainer, Ed is passionate about sharing his knowledge through The Media Insiders to make you a more effective, confident and capable communicator.</p><p><strong>WHO ARE THE MEDIA INSIDERS?</strong> <a href="https://www.themediainsiders.co.uk/" rel="noopener noreferrer" target="_blank">https://www.themediainsiders.co.uk/</a></p><p><strong>CONNECT WITH ED ON LINKEDIN: </strong><a href="https://www.linkedin.com/in/ednell/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ednell/</a></p><p>This show was brought to you by<a href="https://www.themediainsiders.co.uk/" rel="noopener noreferrer" target="_blank"> The Media Insiders</a></p><br><p><strong>ABOUT THE GUEST - MARSHA SHANDUR</strong></p><p>I work with leaders, entrepreneurs and organizations who are brilliant at what they do (basically: you) – BUT – who know they could be making more impact with their work. I show you how to harness the power of storytelling to create instant emotional connections with your audience, whether that's a dream client or collaborator, or the team you want to motivate.</p><br><p>This is the power of telling your stories. But it only works if you do it right — and almost nobody does.</p><br><p>Done well, storytelling is the ultimate persuasion power tool. So, how do you tell your story in a way that gets the world lining up to work with you? I’ll show you.</p><br><p>As a coach and former radio presenter and producer with more than fifteen years’ experience, I know how to engage and communicate people. Having worked as a music supervisor and artist manager, I have a thorough understanding of how to make connections in an industry that has notoriously difficult characters. I am a hard-working, friendly and unflappable individual with excellent problem-solving skills and a master's degree in psychology.</p><br><p>If you want to harness the power of your personal stories to build impact, loyalty and trust, I'd love to help. <a href="http://yesyesmarsha.com/workwithme" rel="noopener noreferrer" target="_blank">http://yesyesmarsha.com/workwithme</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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