Nudge Coach Happy Hour

Data strategy for coaching programs and Apple kills email?

Fri, 25 Jun 2021 16:47:53 GMT

This week Phil Beene and Mac (Underscore) Gambill debate how Apple's email privacy updates could impact coaches, creators and newsletter publishers by making it harder to track open rates. Then, we dive into how to think thoughtfully about your data collection strategy for your online programs and how to balance the desire for data with creating a great client experience.

( Learn more about Apple's changes to email opens: https://www.adexchanger.com/mobile/how-apples-new-hide-my-email-feature-may-plague-publishers-and-ad-tech)

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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Stripe Payment Links and workarounds to launch online programs faster

Mon, 07 Jun 2021 13:18:57 GMT

Mac (Underscore) Gambill and Phil Beene discuss Stripe's launch of Payment Links and why making it super-simple to generate a simple link for a full checkout process is a gamechanger for a lot of coaches and online program creators. Then, we talk more resourceful ways and workarounds to help you more quickly launch an online program with a great client experience using platforms like Nudge and others. Hint - sometimes workarounds are every bit as effective as integrations.

( Learn more about Stripe Payment Links: https://stripe.com/payments/payment-links )

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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The creator economy and the online coaching boom

Fri, 21 May 2021 16:11:57 GMT

Nudge Coach founders Mac (Underscore) Gambill and Phil Beene zoom out this week to connect-the-dots between the booming creator economy and the surging online coaching space. We talk about the evolution of online creators and everyday experts from content creators, to business builders and the different steps and opportunities along the way.

( see SignalFire article: https://signalfire.com/blog/creator-economy )

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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Are you ready to offer corporate coaching programs?

Fri, 14 May 2021 17:52:31 GMT

Mac (Underscore) Gambill and Phil Beene talk through several things you need to consider if you're planning to take your coaching programs corporate. What data privacy and compliance questions will you need to answer? How can using a white labeled (custom branded) platform can accelerate the sale and implementation? How will the structure of your model change in corporate versus consumer sales?

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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Demand for 'done-for-you' programs and templates

Fri, 07 May 2021 15:51:24 GMT

Nudge Coach co-founders Phil Beene and Mac 'Underscore' Gambill recap the week in online coaching by exploring what appears to be rising demand for done-for-you coaching programs and templates. Where's it coming from? Turns our great coaches and educators aren't necessarily also great content and program creators - and vice-versa! Is there a new market opportunity forming here? Should we be okay with coaches buying programming instead of building it from scratch? Mac and Phil share their thoughts on all of it.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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Why we measure and the impact of your onboarding experience

Fri, 30 Apr 2021 17:52:04 GMT

Nudge Coach co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's working.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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Coaching trends and the audio content boom

Fri, 23 Apr 2021 18:51:40 GMT

Nudge Coach co-founders Phil Beene and Mac Gambill dig into the rise of audio content delivery (from podcasting to Clubhouse and beyond) and what it could mean for coaches and monetizing coaching programs. Plus, since Mac and Phil can't help but mention a soccer story, one big takeaway from the European Super League debacle.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your own coaching app at https://nudgecoach.com

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The role of tracking in online coaching

Fri, 16 Apr 2021 15:29:02 GMT

Nudge Coach founders Phil Beene and Mac Gambill dig into the role tracking and accountability play in online coaching, 2 principles to always follow when setting up your tracking protocol for clients, why the creator economy and passion economy are shifting towards coaching platforms and creating online coaching programs, and away from LMS's and creating online courses.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach

Create your coaching app at nudgecoach.com

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Online coaching is for everybody

Fri, 09 Apr 2021 18:19:32 GMT

On this episode of Nudge Coach Happy Hour... What high level trends we're seeing in the online learning world, and how does online coaching fit in? What kinds of programs and models are online coaches having the most success with right now?

Nudge Coach's Phil Beene and Mac Gambill dive into big industry trends like the shift from LMS and online course platforms to cohort-based courses and online coaching, the more scalable coaching models we're seeing our clients succeed with right now, why 2021 is the year to create a great client experience, and the many niches online coaching is growing into on Nudge Coach.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Creating the ideal day 1 client experience

Mon, 05 Apr 2021 12:37:23 GMT

On this episode of Nudge Coach Happy Hour... How do you create the ideal experience for your new online coaching clients? When in the process do you introduce your assessment, initial consult, payment, or welcome video?

Nudge Coach's Phil Beene and Mac Gambill talk through how to create the ideal day one client experience, from onboarding for high-ticket one-on-one coaching programs, to high-volume group coaching programs.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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What role does it play in an online coaching business?

Fri, 26 Mar 2021 15:11:31 GMT

On this episode of Nudge Coach Happy Hour... Podcasts, social media, videos, online courses, your website and blog - what role do they all play in an online coaching business?

Nudge Coach's Phil Beene and Mac Gambill go rapid-fire to explain the role that several assets you probably already have can play in building a successful online coaching business. Find out where each puzzle piece fits into your funnel, workflow and client journey.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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The 2 ways to scale an online coaching business

Fri, 19 Mar 2021 14:55:28 GMT

On this episode of Nudge Coach Happy Hour... There are 2 ways to scale an online coaching business. Which way is right for you? Should you scale one-on-one coaching through hiring? Or scale your coaching program through iteration, automation, and workflow refinement?

Nudge Coach's Phil Beene and Mac Gambill dive into the 2 ways coaches are scaling businesses, why you might consider each, what's different and the same about scaling each direction, and what it takes to make it happen.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Free content and freemium models for online coaching

Fri, 12 Mar 2021 18:11:23 GMT

On this episode of Nudge Coach Happy Hour... Can freemium models work for online coaching? Should you be worried about how much content you're giving away for free? Are you already using a freemium model without even knowing it?

Nudge Coach's Phil Beene and Mac Gambill break down what's important to creating a high converting freemium coaching model, and what kinds of content you may already have that can be used to launch a free tier.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Super Follows and simplifying your coaching program

Fri, 05 Mar 2021 18:03:00 GMT

We dub 2021 the year of creating great client experiences, talk tech with Twitter launching 'Super Follow' and other platforms (OnlyFans, Patreon) that monetize your audience, and explore how that would fit into online coaching models.

Finally we wrap up with advice and tips on how to you simplify your coaching program.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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What's next in the online coaching industry?

Fri, 26 Feb 2021 16:52:18 GMT

We speculate on some intriguing news from tech giants Apple and Google and how they could impact the online coaching industry before diving into what we're learning from watching coaches become empowered as program creators, and the (perceived) tradeoff between deeply connecting with clients and creating a framework for scalable coaching programs.

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Accountability, coaching, and engaging clients in challenging times

Fri, 19 Feb 2021 17:47:42 GMT

Coaches working with clients in February 2021 are more aware than ever of the challenges of helping people stay motivated, on track and accountable during challenging times. Sarah Philipp of Abundelicious and Blueberry Connect joins Phil to dive into remote coaching strategies to help clients prepare, stay positive, stay engaged, and stay on track through hard times.

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Sarah on Instagram: https://www.instagram.com/abundelicious

Create your coaching app at nudgecoach.com

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Nudge Coach product launch recap and lessons

Fri, 05 Feb 2021 22:27:02 GMT

On the week we launched a full re-imagining of the Nudge Coach platform to deliver on what we believe online coaching should be, we tell stories from what we did right, what we did wrong, and what lessons you can take away from our product launch experience. We dove into...

* How we responded to manage a high volume of customer issues

* Keeping the team together through high stress and long hours

* How to find focus to solve the root problem amidst the chaos

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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How to scale your coaching online

Fri, 29 Jan 2021 18:15:33 GMT

So you've got a coaching program that works. The next question is how will you scale it online? Fresh off a presentation for our friends a GrowthTools, we recap specific steps you can take to set yourself up to scale your online coaching.

How to map out your programs for scale
A "stupid-simple" answer to how you scale your model that Phil calls "Program Stacking"
How to scale yourself with the right tools (ahem.. Nudge Coach)

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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How to take your coaching program online

Fri, 22 Jan 2021 17:04:40 GMT

So you've got a program, but taking it online seems intimidating. Or maybe you're delivering it via email and Facebook groups, text messaging, spreadsheets and journaling, how do you create a better experience for your clients? We'll break down the areas to focus and steps to take to create an online program that's engaging, effective, and scalable.

Content: How do you transition the content of your coaching program?
Accountability: How do you keep clients on track without overwhelming them or creating a bad experience?
Communication: How can you plan and structure your coaching communication to fill in the gaps and keep clients engaged?
The 4th Element: How do you weave it all together?

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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What happened at Nudge Coach in 2020

Fri, 15 Jan 2021 22:47:08 GMT

Transparency time! “Things were not good last January.” This week we talk about our 2020 journey at Nudge Coach, and how our singular focus on reducing customer has us in a position of strength going into 2021.

We talk about what we did to reduce customer churn by 70% in 2020 and how coaching businesses can benefit from a similar focus to set the foundation for scale.

From spinning out of a huge strategic partnership that left us to pick up the pieces of a fledgling SaaS business, to radically altering our business model, and finally entering 2021 on a high with a huge product update just days away - here’s our 2020 year in review.

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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How to create deep connection with coaching clients

Wed, 13 Jan 2021 13:38:26 GMT

Laura Poburan wants to "free you from the box your coaching certification shoved you into," so you can show up how you've always wanted to - by creating deeper connection with your clients.

Through her own experience with her fitness clients she came to realize that when she took time to seek out a deeper connection, trust, motivation and success followed. And since coaching other coaches on her methodology for unlocking connection, she's seen clients line up to work with those coaches as a result.

Listen in as we talk through how you can transition your coaching online and create deep connection with clients remotely to unlock radical transformations.

Get Laura's Coaching Conversation Revelation here: go.triggermapping.com/ccr1

Her website: www.laurapoburan.com

And you can text her questions here: 587-419-5345

Connect with Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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How to design bulletproof coaching programs

Fri, 08 Jan 2021 20:43:02 GMT

Okay, no coaching program is 100% bulletproof. But today we're walking through a few simple exercises to help you quickly (1) start planning your program, (2) identify the "ah ha" moments and key milestones you'll want your clients to hit along the way, and (3) identify and prevent the pitfalls that could knock your clients off track. All it takes is...

- The Ideal Client Story

- Working Backwards

- Inversion (or James Clear's 'Failure Premortem')

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Productize your coaching programs

Sat, 19 Dec 2020 00:12:11 GMT

Should you productize your coaching programs? Okay, it sounds antithetical to the idea of personal coaching, but hear us out...

Productizing your coaching programs can clarify your offering, help you convert more clients and automate some the content of coaching, so you can focus more of your time on each client's progress and creating deeper connections to guide them to better results.

Follow Phil on Twitter: https://twitter.com/philbeene

Follow Mac on Instagram: https://www.instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Facebook Groups vs online community platforms

Sat, 12 Dec 2020 02:11:21 GMT

With all the changes to Facebook Groups they aren't the solution they once were for coaching businesses. We talk about the pros and cons of building an audience or community on Facebook vs the online community platforms that make it easier to create and launch your own dedicated communities with no code.

Are Facebook Groups worth the lack of control, unpredictable rule changes, and all the noise and distraction of Facebook because they let you meet potential clients where they are?

Is the challenge of onboarding clients onto a new platform to grow your online community a deal-breaker? Or is it an opportunity to create a white glove, exclusive feeling membership experience for your clients?

Follow Phil on Twitter: twitter.com/philbeene

Follow Mac on Instagram: instagram.com/mac_gambill

Create your coaching app at nudgecoach.com

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Customer lifetime value and retention strategies for coaches

Sat, 05 Dec 2020 01:03:59 GMT

Depending on which study you want to trust it costs from 5x to 25x more to acquire a new client than to retain one you already have. We talk about how coaches and course creators can turn this lesson into sustainable growth by investing in strategies like continuity plans and memberships, up-front and annual discounts, and more humanized onboarding experiences to increase average customer lifetime value.

Redirect just some of the time and money you spend chasing new clients each month into adjusting your model to maximize customer retention and lifetime value and just see what it can do for your business.

Follow Phil on Twitter: twitter.com/philbeene

Follow Mac on Instagram: instagram.com/mac_gambill

Learn more about customizing a coaching app for your clients at nudgecoach.com

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Building an online coaching business

Sun, 29 Nov 2020 21:49:49 GMT

If you’re interested in building a online coaching business, why not learn how Britney Kennedy, founder and CEO of Onpoint Nutrition, went from solopreneur owner/coach to leader of a 12-person team and a thriving remote coaching business that’s served over 2,500 clients in the last 5 years.

You’ll also learn exactly how Britney structures her remote coaching programs with weekly client sessions and asynchronous communication using Nudge Coach. Listen in closely because out of thousands of coaches using Nudge, 5 of her coaches rank in the top 30 for weekly client engagement rates.

Check out Britney's business, Onpoint Nutrition at www.onpoint-nutrition.com

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram

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The future of coaching programs

Fri, 20 Nov 2020 23:49:35 GMT

We're building something new! This week, we open up about what we're building into our next product launch, how we plan to modernize online program delivery, and the problems we aim to solve for online business owners and coaches in the process.

Then we debate a new question we're confronting with more and more businesses, from private medical practices to business coaches: Should we outsource program creation? Or is it better to build our own program from scratch?

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram

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How to sell coaching into the workplace

Mon, 16 Nov 2020 16:56:00 GMT

Is there real demand for coaching in corporate workplaces? How do you do outreach to get your foot in the door to pitch your services? How can you adapt your coaching to better fit the workplace, show results and prove you're indispensable? We learned all that and more this week in a conversation with one of our favorite people, Medina Ahmedova from Jay Shetty Coaching.

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram

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The future of online courses

Fri, 13 Nov 2020 22:08:10 GMT

Is the online learning space about to see a flurry of innovation? Does the future of online courses actually look more like what we'd call coaching? Triggered by a couple of mid-week conversations with online course creators we dive into why the online course is an outdated and suboptimal way to share your knowledge and experience with clients... at least if you care about whether your clients get results... or if you'd like to generate revenues for your business.

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram

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Community building and more mastermind lessons

Fri, 06 Nov 2020 22:36:35 GMT

Fresh off the last live session of our Program Builder Mastermind we talk through the most valuable lessons learned from running a successful mastermind group, from how we promoted and overbooked our first ever cohort, to how we stumbled into community building as a potential key value driver for our business going forward.

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram

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Learnings from our first Mastermind Cohort

Fri, 30 Oct 2020 21:36:52 GMT

With week one of our first ever Program Builder Mastermind in the books, we talk about how we promoted it to fill it beyond capacity, how we decided to structure the program and why, what we think we've done so far that we'd recommend to anyone running a cohort program, and what we might change next time around.

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil on Twitter and Mac on Instagram

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How to use workshops to get more coaching clients

Tue, 27 Oct 2020 14:26:45 GMT

This week we have the other (better?) half of The Wellness Business Podcast, Karen Pattock with us to guide us through how to set up workshops to get more coaching clients. Learn how Karen became the queen of workshops, what she did wrong at first, how to overcome common fears and pitfalls of running workshops, and what happened when she figured it all out (Hint: she got a bunch more clients).

Here's access to an extra special freebie from Karen to help you set yourself up for success, The Ultimate Health Coach Success Blueprint: www.karenpattock.com/health-coach-success-blueprint

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil on Twitter and Mac on Instagram

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Synchronous vs asynchronous communication in coaching

Fri, 23 Oct 2020 21:18:50 GMT

As we get ready to run our Program Builder Mastermind next week, the topic of balancing synchronous vs asynchronous communication in order to engage a group of clients online felt timely. Find out what the heck we mean by synchronous and asynchronous communication, the strengths and weaknesses of each, how to use them both to make online and remote coaching engaging, and how the ratio of the two changes over time.

Follow our hosts: Phil on Twitter and Mac on Instagram

Want to create a coaching app for your clients? Learn more at nudgecoach.com

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Using challenges to get coaching clients

Thu, 22 Oct 2020 20:42:08 GMT

Speaking of client acquisition strategies for your coaching business, we asked Kathleen Legrys of Health Coach Solutions how she recommends using challenges as a strategy to get more coaching clients! Learn why challenges are so effective at finding the right clients for you, how to set them up, how long a free challenge should last, and more.

In fact, here's a freebie with 10 ways to promote and fill your challenges courtesy of Kathleen.

Want to create a coaching app for your clients? Learn more at nudgecoach.com

Follow our hosts: Phil on Twitter and Mac on Instagram

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3 strategies to get coaching clients

Fri, 16 Oct 2020 23:35:20 GMT

This week unintentionally became all about client acquisition strategies, so we recap what we learned about how to get coaching clients using challenges from Kathleen Legrys, workshops from Karen Pattock, and how to sell coaching into the workplace with Madina Ahmedova from Jay Shetty Coaching. Then Phil shares how opening enrollment for our new Program Builder Mastermind went this week, and his nervous excitement over the feedback we're getting on our January product update. Woof, what a week!

Want to create a coaching app for your clients? Learn more at nudgecoach.com

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How to set up a remote coaching business

Wed, 14 Oct 2020 14:20:19 GMT

With the help of Sarah Philipp, founder of Abundelicious and Blueberry Connect, we talk about what remote coaching is, why she transitioned her coaching business to a fully remote model, how her program model as evolved, tools she uses for things like collecting payments, and how she keeps remote clients engaged throughout the relationship. If you're considering taking your program or your whole coaching business remote, Sarah is available to coach you through it. Learn more about her program for coaches here.

Want to create a coaching app for your clients? Learn more at nudgecoach.com

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Setting up new clients for success

Sat, 10 Oct 2020 01:30:16 GMT

You can't scale a coaching business without a great plan to activate the new clients who sign up for your program. This week Phil and Mac discuss why creating a great new client experience is crucial to your program, what to focus on in the first few weeks with new clients, and exactly where most coaches go wrong in the first few weeks.

Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.com

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Designing your coaching program (framework)

Sat, 03 Oct 2020 04:13:56 GMT

To build an online coaching program that scales you're going to need a great plan. This week Mac and Phil talk through program planning in terms of what can be standardized and automated, what should stay personalized, and how to tie the two together into a remote coaching program framework.

Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.com

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Increasing revenue per coaching client

Sat, 26 Sep 2020 04:32:10 GMT

Everyone wants to grow their coaching business, and there are only 2 ways to do it: (1) get more clients, or (2) earn more revenue per coaching client. This week Mac and Phil discuss the different strategic levers (client retention, upsells, price increases) and tactics you can use to increase the lifetime value of your clients.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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Coaching program automation, under consideration

Fri, 18 Sep 2020 04:59:39 GMT

This week we’re debating when it makes sense to build automation into your coaching programs. Find out where to start with automation, from your website and marketing funnel, through program delivery. What can you automate? What should you never automate? Where should you use caution? We discussed it all.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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Monetizing your coaching program

Sat, 12 Sep 2020 00:17:35 GMT

This week we're taking a deep dive into different models for monetizing online coaching programs and the unit economics behind them. Cohort model or rolling signup, evergreen program or limited enrollment, find out what you should consider and which model will set you up for success.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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Setting expectations with coaching clients

Fri, 04 Sep 2020 02:28:29 GMT

This week we're talking through why some businesses have such a hard time getting positive feedback when trying out new things with remote coaching clients, from new coaching software, to new programs and offerings. To summarize: Setting expectations is important, and you can't cheat the coaching process.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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What's missing from my coaching business?

Fri, 28 Aug 2020 21:53:46 GMT

Mac and Phil take a step back this week to examine different pieces that have been missing from coaching businesses that we've been working with in recent weeks that are holding them back from more success. Starting from key steps that might have been skipped in the very beginning of launching new programs, the guys highlight several key areas you can focus on to launch better, grow faster, and scale more profitably.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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How podcasting can grow a coaching business with Chase Chewning

Wed, 26 Aug 2020 19:52:06 GMT

This week Mac sits down with Ever Forward Radio host Chase Chewning to pick his brain about how podcasting became such a powerful piece of his coaching business and overall entrepreneurial journey. We talk about managing multiple social media channels, how they fit into his funnel, and don't miss Chase's tidbit about how podcasting has changed his sales conversations for his programs and courses. You can learn more about getting Chase's help launching your podcast here.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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Wait, I need how many coaching clients?

Fri, 21 Aug 2020 23:02:48 GMT

In this week's Nudge Coach Happy Hour we tackle this whopper of a question - just how many clients can, or should a coach manage? It’s a crucial issue for any online coaching business to answer, so listen in as we break down the factors to consider when finding your own ideal coach-client ratio.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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Marketing funnel optimization with Matt Ackerson

Thu, 20 Aug 2020 03:17:05 GMT

We are joined by Matt Ackerson from Autogrow to learn how to set up an optimized marketing funnel for an online coaching business. Matt shares his entrepreneurial story before diving into nitty-gritty digital marketing questions like how to create a lead magnet that highlights the need for your full service offering, and how to use a tripwire (or high value, low cost offer) to get more prospects used to paying you and receiving significant value in return to build trust faster, and even liquidate your monthly ad spend.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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The influencer coaching model

Sat, 15 Aug 2020 00:32:08 GMT

In this week's Nudge Coach Happy Hour we discuss the growing cadre of influencers we're seeing launch online coaching models, from health, to business, to gaming. We dig into the various social and content channels they're using to build their audiences, and the lessons new and aspiring coaches and program creators can learn from their models.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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High ticket coaching with Lauren Tickner

Thu, 13 Aug 2020 18:05:12 GMT

We are joined by Lauren Tickner from Impact School to find out why she believes every coach should have a high ticket coaching offer. We talk about Lauren's personal success story, dig into the nuts and bolts of creating your own high ticket coaching offer, what goes into what Lauren calls an "Impact Offer", and how to validate your program in the first place.

Ready to customize and launch your own coaching app? Learn more at nudgecoach.com

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Creating and sharing your content, branding your online program

Tue, 11 Aug 2020 18:43:18 GMT

For this week's Nudge Coach Happy Hour, we debate the best uses of content in online programs, and leveraging pre-built content templates versus creating all original content. Then, when to use your primary business branding for your online program, and when to launch a separate coaching brand.

Hey program creators, ready to create your coaching app? Learn more at nudgecoach.com

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11 Reasons Why Patient Engagement Fails

Sat, 15 Sep 2018 02:35:50 GMT

Dan Hoemke, Chief Business Officer at BaseHealth and Healthcare Advisor to Nudge drops by to discuss why patient engagement efforts fail, including the silos between each of the solutions that contribute to patient engagement efforts (9:30), our misplaced confidence in the completeness of technologies to solve problems (11:25), the need to focus our limited resources on engaging the right people in our programs (12:50), the tendency to focus on engagement before outreach (15:02), limitations in the contact information we have on target members (16:38), employing the wrong professional resources with the wrong skills to be effective at remote engagement (18:11), the lack of communications strategies that enable 2-way communications and therefore set the stage for a relationship (20:05), the problem with the way health management teams are looking at and tracking performance indicators (21:52), the one-size-fits-all approach to patient engagement (23:34), the fact that all health management efforts must involve behavioral and motivational science-based approaches (25:19), the need for a committed, laser-focus on total patient engagement across the population as the end game (28:16), and setting the stage for a deeper understanding of what a true patient engagement solution looks like (30:50). Learn more about Nudge at https://nudgecoach.com

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Measuring Success In Health Management Teams

Thu, 06 Sep 2018 18:33:58 GMT

Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene for part 2 of a conversation diving into the problems with how health management teams are measuring performance and success (2:18), the language that must be used in initial outreach communications to earn the member's trust (7:45), whether the outreach should "start with why" or when you should try to drill down to that personal "why" with a new member (11:30), and practical suggestions for better ways to measure success across your health management teams to align your success metrics with your desired outcomes (14:31). Learn more about us at https://nudgecoach.com.

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Can Incentives Increase Member Engagement?

Mon, 20 Aug 2018 13:03:16 GMT

Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene to talk about the science of where motivation comes from and the factors that influence readiness for change (1:46), the effect financial incentives have on motivation and how they can torpedo long term engagement (6:09), how a trusting relationship with a health professional impacts changes the engagement calculus (9:39), and how managers of population health management programs can misalign incentives from the top down by using the wrong KPIs for team performance across the board (10:54).

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Initial Outreach Tactics Cheat Sheet

Tue, 19 Jun 2018 14:57:54 GMT

This episode includes the 3 key communications principles we apply to everything and a smorgasbord of best practices for phone, direct mail, and email outreach.

Fresh on the heels of last week’s outreach webinar, I used episode 10 of The Nudgecast to review some of the most practical, applicable and actionable takeaways for highly effective outreach and enrollment that prioritize engagement first, including...

The 3 communications principles that I apply to all marketing and outreach communications,

Empathy

“Experience it through the eyes of the recipient.”

Simplicity

“Minimize choice, while maximizing utility.”

Clarity

“Make it hard to misunderstand.”

How to apply the 3 principles to specific types of outreach communications, and the resulting outreach tactics and best practices that make up highly effective “Engagement First” outreach and enrollment.
Tactics and best practices for initial phone outreach (hint: you can’t count on the next call),
The do’s and don’ts for effective direct mail outreach, especially the “Intro Letter” (hint: consumers don’t speak healthcare, this is a jargon free zone),
And the most important keys to effective digital and email outreach (hint: qualify leads and have a plan to nurture everyone).

If you’re looking to create a more engaging and effective remote coaching or population health management initiative then we’d love to connect to learn more about you and your goals. Schedule a quick intro call here.

By the way, if you find video more engaging than a podcast (even if it is just a video of me talking to you via my computer screen) I also posted this episode on The Nudgecast YouTube channel.

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Think Like A Marketer To Optimize Member Enrollment

Tue, 12 Jun 2018 15:59:27 GMT

In this episode we look at population health management like a marketer to help you identify opportunities to optimize the process from member outreach to lasting engagement.

For episode 9 of The Nudgecast I sat down for 20 good minutes with my esteemed colleague, Nudge Co-Founder and CEO Mac Gambill to take a look at population health management outreach and engagement through a marketing and managerial lens.

We take you on a talking tour of…

How to look at PHM member outreach and enrollment like a marketer, and why that perspective is important to enable your ability to optimize your processes over time,
The many benefits of looking at the outreach-to-enrollment process like a marketing funnel, for example:
The importance of defining and separating each specific stage of the funnel and often adding more steps to your funnel,
How that helps you gather better data on the effectiveness of your outreach and enrollment processes identify where to focus your time to improve your overall enrollment success,
And how that leads you to continually address the right trouble points and perform “funnel optimization” to improve enrollment and engagement,
Some of the most common pitfalls we see in the PHM outreach-to-engagement campaigns of partners we work with, such as:
Scripting problems, most commonly that are not designed to humanize or personalize the experience for the member,
Assuming members will be motivated to participate, and speaking to all members in the same way as a result (not understanding readiness stages),
The false assumption that the goal is to “enroll everybody” and the chain of “false positives” and incredible inefficiencies and misplaced resources that result,
And the importance of having a strategic plan for “nurturing” members who are not yet ready so that they can be given time to understand and internalize their reasons for wanting to engage to improve their health.

We make reference to this post from Mac on How Understanding Readiness Enhances Member Enrollment and specifically the PHM marketing funnel throughout this episode so please check that article out as well.

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Talking Engagement Focused Member Outreach

Tue, 05 Jun 2018 13:33:47 GMT

Listen in as Phil welcomes back in “the professors,” Dr. Steve Feyrer-Melk and Matt Essex to talk through the many pitfalls of the traditional outreach and enrollment models in health management programs.

For episode 8 of The Nudgecast I invited back in our trusted advisors Dr. Steve Feyrer-Melk and Matt Essex to help us navigate through the many pitfalls that we’ve identified within traditional approaches to member outreach and enrollment for population health management. Dr. Steve, Matt and I discussed…

Several of the most common pitfalls or false assumptions that we’ve come across in working with partners through their member outreach and enrollment strategies. Listen to the first part of this episode to learn more about pitfalls like:
The “Enroll Everybody” Assumption
The mistaken idea that the goal is to enroll as many members as possible into your programs and the many inefficiencies that creates.
The “Knowledge Is The Problem” Assumption
The tendency we have to assume that a lack of health knowledge on the part of the consumer is the primary reason they aren’t engaging.
The “Perfect Program” Assumption
The idea that we created this ideal, one-size-fits-all “program” and if someone doesn’t want to engage in it then it’s their fault.
The “Motivated Member” Assumption
Closely tied to the “Perfect Program” assumption, this refers to the idea that we too often assume motivation on the part of the member when we map out programs for them.
The “Incentives Drive Engagement” Pitfall
The false assumption that because incentives can get someone to enroll in a program that they would not enroll in otherwise that they will also increase chances of long term engagement in the program.
Dr. Steve’s drivers of highly effective outreach that sets us up for longer term engagement (A.K.A. “Engagement Focused Outreach) key factors that increase our ability and power to enroll and engage members in our health improvement programs such as:
The “Why”
What is important to the individual?
Readiness Stage
Based on Behavior Change Theory, i.e. the Transtheoretical Model of Behavior Change.
Decisional Balance
How individuals balance the pros and cons of changing their behavior.
Confidence
Based on Self-Efficacy Theory. How confident is an individual that they can be successful in making a change?
Knowledge
Sometimes lack of knowledge about what next simple positive steps look like to make a change. Sometimes a lack of general self-awareness about health status or factors.
The danger of using the wrong language with our members, such as controlling, pressuring words like “should, have to, ought to, need to,” instead of collaborative, empowering terms such as “can, could, may, will, try, intend.”

If you have questions for us, don't hesitate to email the show at learn@nudgecoach.com and check out our latest content at https://nudgecoach.com/thought-leaders

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Talking Member Engagement In Medicare Advantage Populations

Tue, 15 May 2018 15:29:01 GMT

For episode 7 of The Nudgecast I invited Dan Hoemke, advisor to Nudge and Chief Business Officer of leading predictive analytics company Base Health, back in to dive into the impact effective member engagement can have on both quality of care and increasing revenue from CMS for organizations managing a Medicare Advantage population.

Dan and I discuss...

The basics of managing a Medicare Advantage population, including:
how (Risk Adjustment Factor) RAF Scores are calculated,
how CMS adjusts RAF Scores, and
how that affects monthly revenue risk-bearing entities receive for managing care.
The role and value of effective member engagement within Medicare Advantage plans.
How effective member engagement improves quality of care.
How engaging members effectively can increase speed of new diagnoses, and how quickly patients get enrolled into targeted care management programs.
And how an effective and efficient patient engagement strategy increases revenue for organizations managing Medicare Advantage populations.

Read more in this article from Dan on the power of effective engagement in Medicare Advantage population health management.

To learn more about how you can work with the Nudge team to build and execute an effective engagement strategy, schedule a free discovery call here so we can learn more about your programs and discuss options.

We’d love to hear your opinion on this conversation! Share your thoughts in the comments section below.

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Readiness For Engagement

Mon, 23 Apr 2018 12:49:49 GMT

For Episode 6 of Nudgecast I am once again sitting down with our Academy team, “The Professors” as I’ve started calling them, Dr. Steve Feyrer-Melk and Matt Essex to dive into the role of behavioral science in healthcare. In this episode we talk about:

How behavioral science is missing from population health management and healthcare as a whole.
Why that means communications strategies across the healthcare continuum are inappropriate for almost 80% of consumers.
How behavioral science and behavior change models factor into implementing effective remote coaching programs.
And matching people at their stage of readiness for change with the right communications to help promote effective long-term results.

By communicating only for individuals in the “Action” phase of readiness for change, the healthcare system and population health management initiatives are failing to connect with over 80% of consumers. Dr. Steve and Matt discuss the details of a system that’s missing the mark on 80% of its responsibility, how specific language choices contribute to engaging different individuals, and the power of intentionally matching communications with something an individual can connect with based on behavioral science, and their readiness for change.

Learn about Nudge’s digital health coaching platform that powers effective and efficient health management initiatives.

How are your population health engagement efforts going? We’d love to hear from you in the comments below.

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The Art of Masterful Onboarding

Sat, 07 Apr 2018 03:08:25 GMT

For Episode 5 of The Nudgecast I share several clips from the first part of our most recent webinar, where Nudge CEO Mac Gambill talked through the key facets and often missed secrets to creating a highly effective onboarding strategy for any wellness, population health management or remote coaching initiative. You will hear Mac discuss

Two extremely common misconceptions that become pitfalls for many initiatives
One factor that we’ve found has a strikingly high correlation with how long participants tend to engage in programs
What’s missing from the assessment or participant qualification phase or most programs
The importance of matching your communications with the behavioral factors or readiness of each participant, and more.

Why is the onboarding workflow such an important place to invest time and effort? In our experience, haphazard planning and execution of key aspects of the onboarding process is almost always the root cause of poor program engagement. It all starts with taking the time and care to get to know your audience, and that doesn’t just mean demographic info and health status! Pay close as Mac discusses how the concept of readiness for change drives successful onboarding from the beginning.

How might a good onboarding strategy differ between a fully remote coaching initiative and one with regular opportunities for face-to-face connections? You will hear Mac touch on several important pieces of the Nudge approach - how we teach and collaborate with our partners to implement successful onboarding and engagement strategies.

If listening isn’t enough you can still get the full webinar experience by requesting access to The Art of Masterful Onboarding through this page

As always, if you have any questions or comments for The Nudgecast, you can get in touch with us by emailing learn@nudgecoach.com or submitting your comments and questions below.

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The "Holy Grail" of Population Health

Sat, 31 Mar 2018 04:28:13 GMT

For Episode 4 of Nudgecast I had the pleasure of picking the brain of a life-long disruptor and veteran of the healthcare C-Suite Dan Hoemke to discuss his career-long passion for solving the population health management puzzle, the history of PHM and engagement efforts, and what he thinks is needed to finally create a sustainable engagement strategy that’s both effective and efficient.

The unsustainability of healthcare costs and the status quo population health management.
The 25+ year history of population health management efforts and why they have such a high failure rate.
The emerging science health engagement, and why remote coaching and engagement efforts must be personalized in order to be effective.

What is the role of engagement in healthcare and population health management? How long has the idea of engagement been around? What is preventing organizations from being more effect at risk management, cost management and health management? You may be surprised by the answers. Using HIMSS trends as a backdrop for the story, we discuss how the arrival of advanced predictive analytics that can effectively identify rising risk has only shed more light on the desperate need for effective and efficient ways to personally and efficiently engage target segments of the population who need it.

With the right technology, efficient care pathways, and personalized engagement efforts informed by the lessons of behavioral science we finally have all the tools we need to deliver on all the promises of population health management and value-based principles. To learn more about how all the puzzle pieces fit together, register now to join Dan and I for a special webinar presentation on April 19th, and find out why Dan calls engagement the “Holy Grail of Population Health.”

As always, if you have any questions or comments for The Nudgecast, you can get in touch with us by emailing learn@nudgecoach.com

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Designing For Engagement

Sat, 24 Mar 2018 17:02:10 GMT

Your engagement strategy is one thing, but what’s your product’s role in driving engagement?

For Episode 3 of The Nudgecast I sit down with one of my closest confidants and Product Designer at Nudge, Russ Campbell to discuss how the role of product design principles in empowering health engagement efforts. Russ and I talk through the Nudge’s five design principles and how he uses them to filter through the key product design decisions that impact your team’s ability to engage members remotely.

We will walk through Russ’s 5 Product Design Principles for Nudge products
How we think about the product design decisions
The importance of designing (everything) with empathy
The fundamental guiding principle of our product and how that impacts everything else
And why you need to know the guiding principle of the product you use to engage members

We’ll take you behind the scenes to experience how we think about designing, creating, and implementing a great user experience. It all starts with the Reliability Principle to make sure your software performs as expected, because trust can be made or broken very quickly when it comes to your program participants. Using the Continuity Principle helps us create consistent user-flow, keep coach and participant on the same page, and streamline the development process. It means “nothing is unique without reason.”

Complicating a consumer experience is a fool’s errand.

Simplicity is a buzzword in the software world, but when we invoke the Simplicity Principle when mean it must “reduce choice while maximizing utility”. People are forced to filter out thousands of bits of data everyday. If we present too much choice were increasing the odds of your program participant filtering out the wrong information and getting frustrated by burden of making too many decisions.

The Quality Principle comes from the idea that value is a matter of perception, and a good product must feel worthy of its cost. By designing with empathy - putting yourself in the shoes of your program participants - you can create a great deal more value throughout the experience.

The steps we discuss culminate in a motivational environment and strong foundation for engagement for your participants, and it enables your team to strengthen lasting relationships with members that are built on mutual trust and directed toward personal health.

Have questions or suggestions for The Nudgecast? Shoot us an email at learn@nudgecoach.com or leave a comment below.

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Developing A Remote Coaching Business Model

Fri, 16 Mar 2018 19:52:07 GMT

Remote coaching has its advantages, but what's the best way to develop a business model to make the most of it?

For episode 2 of the The Nudgecast (The Official Nudge Podcast), I called up two key Nudge insiders, Matt Essex and Dr. Steve Feyrer-Melk to talk about their new online course that focuses on something important to all of us... how you can create a profitable remote health coaching business model.

Learn about the unique pitfalls and massive advantages of remote health coaching and how to leverage them.
Discover the behaviors and habits that are necessary to remote coaching through a unique 'remote coaching specific' version of a S.W.O.T. Analysis.
Explore the importance of getting to your why first, and putting words to your vision and purpose.
See where the massive advantages lie for remote coaching business models - highly effective, highly efficient communication that fits into people's lives - and how to harness them to drive your profitable remote coaching business model.

Dive into a great conversation, breaking down how to create and develop a successful & profitable business model. It’s important to remove the nonsense from your business model and cater your model to best fit a remote coaching practice. Matt and Dr. Steve developed a new course for Nudge Academy specifically designed to help more people develop better remote coaching business models.

When it comes to standard business practices for remote coaching and digital communication - there isn’t a whole lot out there. It's a totally new way of managing relationships and delivering services in healthcare and health coaching.

That makes it an exciting time to be in this industry, but it also makes crafting your business model well even more important. Matt and Dr. Steve talk about their new course and how it breaks down the most important parts of a business model for remote coaching and communication.

Listen to the episode for the special coupon code and enter it at checkout to get a huge discount on Matt and Dr. Steve's Remote Coaching Business Model course - Sign up here.

Listen to Nudge partner Chase Chewning's podcast at Ever Forward Radio.

Learn more about our collaboration with Equicom, targeted health engagement for employee populations with chronic disease.

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Introducing The Nudgecast

Mon, 12 Mar 2018 17:09:46 GMT

The Nudgecast puts you in the room with Nudge team members and industry thought leaders as we tackle the biggest problems in population health management.

If you've been following the Scale Well Podcast, don't worry, you're in the right place. This is the first official episode of The Nudgecast, so I naturally had a few checklist items to cover. For example...

Why are you rebranding?
What will be different about The Nudgecast?
What is the schedule going to look like?
Who are these other team members and thought leaders you'll be talking to?

For all the changes, I can say with confidence that if you liked Scale Well, then you will LOVE The Nudgecast. We debated whether we should 'relaunch' as a totally separate podcast, but decided in the end that simply 'rebranding' and continuing on the same feed was the right solution. Along with bringing you in on more internal conversation 'inside Nudge,' I'll be adding several regular guests that you'll get to know through almost monthly conversations on various key problems and solutions relating to effecting population health management digital engagement in healthcare, and digital coaching.

Recurring guests will include my co-founder and CEO of Nudge, Mac Gambill who will join me for monthly chats that we will call "Founders Talks".

Serial healthcare and wellness entrepreneur Matt Essex and Nudge Chief Science Officer, Dr. Steve Feyrer-Melk will join us for a regular deep dive on engagement strategy, the development of "Health Engagement Science" online and remote health coaching, program implementation and more.

And for our last 'regular segment', "C-Suite," Dan Hoemke, one of the more agile and disruptive thinkers in healthcare, a former regional CEO of Humana, who currently serves as Chief Business Officer at Base Health, and as a key healthcare advisor here at Nudge will join us to dive into the importance of health engagement within the shift to value-based health solutions.

Lastly, we'd love to get you involved in the conversation! If you have any questions or ideas that you'd like for us to tackle on The Nudgecast you can email the show at learn@nudgecoach.com.

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Ep 27. Why We Built A Mobile Coaching App

Mon, 11 Dec 2017 21:28:13 GMT

Why was it so important to build a coaching app? Coach Messenger makes on-the-go client engagement easy... [0:25] - A full-time hire to lead the coaching app development charge, 6-months of dedicated development and testing across the team, ongoing updates and support going forward… and it was all worth it if we can make building engagement with clients easier for practitioners. [1:41] - A few little-known tidbits about the Nudge Founders, and how Mac and I became a bit obsessed with the art of digital engagement. [4:10] - The two different cognitive processes we have and use. System One Thinking - the fast thinking system - includes in-the-moment decisions and intuitive reactions. And System Two Thinking - the critical thinking and deeper analysis thinking. The need for a mobile coaching app comes mostly from clients (consumers) System One thinking. When you’re talking about online experiences or mobile apps, consumers (your clients) have come to expect to get pretty immediate responses. [5:40] - How can we learn from all of this to maximize our engagement with clients? How do clients use online and mobile services, and when do they expect instant gratification? What does this mean for your business? Your coaching programs? [6:30] - How the digital environment is different and why you should understand the importance of immediacy. [11:07] - The way the Nudge Coach Messenger app complements the web version of Nudge Coach makes it so that you are always able to go above and beyond for any of your clients and show them that you are present with them and there for them in their time of need. [12:30] - The importance of setting appropriate expectations with clients up front, and thereby managing expectations for yourself. It’s easier to go above and beyond with reasonable expectations. Customer Satisfaction is often equal to the amount the actual experience exceeds the expectations going in. [15:15] Immediacy is a powerful principle of engagement. THIS is why Nudge has put so much time and effort behind their coaching app - Nudge Coach Messenger - and how this type of engagement can be so beneficial to help you get clients results, keep clients longer and grow your business.

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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Ep 26. Nudge's Mac Gambill On Digital Communication For Client Engagement

Tue, 07 Nov 2017 14:47:43 GMT

Mac Gambill knows a thing or two about how to communicate with your clients for better engagement. - This week, my #1 Nudge compatriot Mac Gambill and I took a quick break from running the company to deep dive on one of our favorite topics: digital communication for client engagement. Engagement is our raison d'être at Nudge, and digital communications are the center of our sweet spot, so if you’re ready to learn the secrets of effective digital communications with your clients then you’re in the right place. To summarize what you need to know about effective digital communication: It’s about delivering the right message, to the right client, in the right way, at the right time. Easy right?

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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Ep 25. How their member experience drives engagement

Wed, 25 Oct 2017 10:38:14 GMT

This week Josh Cherry, former US Marine and CEO/Founder of Delta Life Fitness, joins us to discuss the importance of nailing your target member persona, creating a memorable client experience, the power of extending your member experience beyond the facility, and how a great member experience can drive fun, community and engagement for you 24/7/375. [1:51] How Josh’s background in the US Marine Corp as a PTI, physical training instructor, inspired his passion for overall wellness. [3:03] When it makes sense to open additional business locations using a licensing model versus a franchising model, and the struggles associated with each one (Josh has 22 licensees and 7 franchise locations for Delta Life Fitness today). [6:07] How it came about that Josh started a female only fitness center. Being passionate about fitness and providing clients solid results only gets you so far when you have to break through the noise of all your competitors. [7:17] The power of digital marketing and how picking one specific target market can help you to be a sucessful with your overall marketing plan and in your business. [8:21] When it comes to developing your target persona and marketing strive for: “Specificity with simplicity." - Josh Cherry [10:10] The importance of building an overall positive client experience, not just being results driven: “People join a studio or gym for results but they stay for the experience.” - Josh Cherry [12:00] Technology applications are huge for client experience in 3 main areas. 1. Easy high tech assessments 2. Technology and immediately following a workout. 3. Community building outside of the gym itself. [14:40] Delta Life’s three standing challenges each year to help build their client experience. [16:16] Josh’s take on the importance of scalability for fitness businesses. [17:21] The advice Josh would give to his younger self for building his fitness business and brand. Learn more about Delta Life Fitness franchising opportunities at https://deltalifefranchising.com

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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Ep 24. How to grow a coaching business with free content

Sat, 30 Sep 2017 14:35:40 GMT

Kathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience. [2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business - [5:38] Why should someone put in the time and effort to create content? Why isn't giving away content for free undervaluing your time and expertise? - [8:05] How free content helps you and your business get discovered - [11:40] An example of how to create and market a blog post with a lead magnet as free content to attract visitors - [12:40] The initial awareness stage, evaluation stage and purchase stage of the marketing funnel and why successful marketers excel in the middle (evaluation) stage - [17:00] Are podcasts and blogging necessary when someone first gets started? What are the best mediums for those just getting started marketing their coaching business or other health and wellness business? - [22:07] One of Kathleen's favorite strategies, reaching out to colleagues for an expert panel post - [23:55] More free content best practices and tips of the trade from Kathleen - [28:17] How to focus on writing for your target audience, and their specific interests. Learn more about Kathleen and Health Coach Solutions at https://www.healthcoachsolutions.net and the Wellness Business Podcast at http://www.thewellnessbusinesspodcast.com

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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Ep 23. Nudge healthcare! How to fix healthcare's inefficient engagement model

Sun, 17 Sep 2017 19:25:48 GMT

This episode is part 1 of our "Nudge Healthcare" series taking you behind the scenes at Nudge as we discuss solutions to improve patient engagement, and deliver more efficient healthcare and a better patient experience. This week, Nudge President Phil Beene is joined by Dr Steve Feyrer-Melk, Director of Lifestyle Medicine for Optimal Heart Attack and Stroke Prevention Center and Chief Science Officer at Nudge, and Matt Essex, Founder of ActiveRX AZ and VitalityHealth, and Strategic Advisor and acting CFO at Nudge. We dig into what engagement in traditional healthcare looks like today, and what problems that creates for doctors and patients. Their solution? Asynchronous communication - using modern technology to interact with patients the way they've grown used to communicating themselves. [1:48] How engagement typically happens in healthcare why it creates a bad patient experience and prevents patients from getting the efficient and effective healthcare they deserve - [3:41] If the world has changed the way it communicates, why hasn't healthcare done the same? - [7:00] Asynchronous communication versus synchronous communication, and differences in the types of asynchronous communication - [13:09] Results gathered and the methodology of Dr. Steve's internal validation experiment - [16:23] The difference between a "nudge" and a "touchpoint" in communicating with your patients - [21:12] Actively seeking out your patients' mindshare through nudges and asynchronous communication - [26:22] The lack of recall most doctors and patients have after extended synchronous sessions, and how that burden puts doctors in prescriptive mode - [30:45] A high-level overview of health engagement science, and how it leads to more efficient healthcare and effective engagement - Learn more about how to 'nudge' for efficient and effective healthcare engagement from Dr. Steve's internal validation experiment at https://nudgecoach.com/validation

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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Ep 22. How to be a better CEO for your practice

Sun, 10 Sep 2017 20:22:23 GMT

In this episode, we talk with Dr. Peter Camiolo, co-founder and CEO, and Dr. David Touhill, VP of Marketing and Technology for ChiroCEO, a firm dedicated to helping chiropractors get out of the "slavery" of their current practice and take over as CEO of their own businesses. Drs. Camiolo and Touhill have plenty to share on how their own vision came to life, and share valuable advice on transitioning to a membership-based model, seeing your business as a franchise, and the transformative growth of telling customers' stories. [3:48] High-level overview of ChiroCEO, how and why Pete founded the company - [6:55] When the moment of realization hit that the traditional practice model wasn't working for Pete - [10:30] What was the transition like going towards a membership-based model? - [12:15] The importance of having an end in mind when developing your business model to make it self-sustaining - [15:00] How to start approaching the challenges of automating your business model through technology and the importance of creating a patient path - [19:10] Creating a culture of testimony, and how that builds retention among patients - [26:52] What led Pete and David to go into this direction with ChiroCEO? - [29:27] How and why to create a franchise model for your business, even if you're not going to franchise it - [33:30] How to avoid losing the humanness of the business when adopting a franchise mindset - [38:27] What to expect at the 10X Doctor Summit - learn more about it here: http://the10xdoctor.com

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Ep 21. How to transform yourself from overworked practitioner into thriving health entrepreneur

Sat, 02 Sep 2017 03:38:53 GMT

Dr. Charlie Webb, founder of Freedom Practice Coaching and Imagine Wellness Center, joins us this week to discuss how his San Antonio, TX-based practice is disrupting the traditional healthcare practice model by partnering with practitioners to train them to succeed with a non-insurance based, proactive wellness model. Dr. Webb has a lot to share on seeing your practice as a business, and how having that philosophy front and center gives you incredible advantages over your mainstream competition. [01:25] A run through of what Dr. Charlie Webb and Freedom Practice Coaching does for clients - [04:24] On losing almost everything Dr. Webb earned during the .com bubble burst, and that being a turning point for toward functional medicine and proactive wellness - [06:23] On Founding Imagine Wellness Center and starting Freedom Practice Coaching - [07:25] Disrupting the healthcare and health insurance industry by giving patients knowledge - [09:48] The trend of practitioners and doctors identifying more as businesses now - [12:49] Practices that do well as hybrids between proactive and traditional health - [15:18] Tips and insights on how to transition from the traditional model to a cash model - [17:48] Common pain points clients have in trying to scale their business - [20:46] Aligning your values and dreams with your business model and putting your ego aside - [25:50] How to know if Freedom Practice Coaching is the right investment for your business - [28:44] The importance of qualifying your customers' prospects - [33:55] Advice to those worried about being a premium-priced solution - [37:50] Creating a business model based on investing in an outcome rather than charging on a fee-per-service basis... Learn more about Freedom Practice Coaching at https://scalewellpodcast.com/fpc - or you can schedule a discovery consult by calling 210-417-4268.

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Ep 20. High performance health meets the virtual practice model

Fri, 25 Aug 2017 20:57:50 GMT

In this week's episode, we talk to Dr. Isaac Jones, a cutting-edge physician, consultant and co-founder of Elevays and Designer Health Centers, offering innovative strategies to help executives and entrepreneurs maximize their abilities and well-being through human potential healthcare. Dr. Jones tells us about his own story starting in traditional medical practice, his decision to go virtual practice model to help patients in a new way, and he leaves us with several insightful tips entrepreneurs in any industry can use to maximize their own business. [2:00] Early struggles and dissatisfaction with mainstream high-volume, low-service medical practice - [4:35] How he learned the confidence to stick to his story and value proposition to attract an audience of like-minded people as patients - [6:15] The benefits and challenges of operating virtually and globally - [12:30] Finding an area of expertise and building a brand around your audience - [16:20] The importance of having different levels and price points to your programs - [20:15] Some of the key packages and most popular options Dr. Jones offers in his programs - [23:03] The difference in philosophies between Isaac's business and most modern medical practitioners, and creating a "wow" experience for customers - [27:00] The importance of offering comparisons to between your model and your competitors for clients to understand your value - [28:20] Monitoring on a daily basis to create accountability and gamify the process - [29:41] And what getting plugged in with other like-minded networks and influencers (like Dr. Josh Axe for example) can do for your business and exposure - Download the powerful Dream Health Business Formula from Dr. Isaac Jones and Dr. Josh Axe here - https://scalewellpodcast.com/dreamhealthbusiness

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Ep 19. Turn your fitness passion into fitness business profits

Sat, 19 Aug 2017 21:14:56 GMT

This week Ryan Ketchum, Executive Director of Fitness Revolution, Business Coach, and Peanut butter enthusiast, joins us to discuss how fitness professionals can grow their business, develop a digital business strategy, where fitness pros go wrong, why you should create free content, and much more…. [8:18] how Ryan transitioned from athlete to being an expert in the weight loss and fitness industry, [11:32] how to “hustle and grow” to get to your first $10,000 a month mark in your business, [15:19] why copying another business doesn’t set you up to win business and how selling your services cheap and undervaluing yourself will hurt your business in the long run, [17:22] how the “express lane” sales technique can help you sell more of your services by asking your clients questions and creating an increase to the value of your transactions, [19:29] exactly where fitness pros go wrong in their business due to insecurities, [21:10] the exact steps to present yourself as a thought leader in the fitness space by focusing on your community, [24:03] how to use “so that” to figure out what is meaningful to your client and how to attract the right kinds of people, [33:10] what the roll of free content is in a fitness business and why you should put it out, Learn more about our guest, Ryan Ketchum and Fitness Revolution... http://frnation.com http://frnation.com/product-type/coaching-programs

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Ep 18. James Breese reveals how to build an audience and monetize content

Tue, 18 Jul 2017 21:11:20 GMT

This week we sit down for a chat with James Breese, founder of Strength Matters to get him to reveal his secrets for building an audience and monetizing content. James Breese started Strength Matters with a simple mission: to help everyday athletes train smarter, and empower people with skills to lead a healthier and more fulfilling life. Learn more about Strength Matters here - https://nudgecoach.com/strengthmatters James reveals how he and Strength Matters have strategically used free content, how to upsell quickly, and as a bonus to this episode he gave is a detailed look at every step of a campaign they recently ran to convert over 40 new paid online coaching clients in less than a month, which you can read in detail here - https://nudgecoach.com/blog/convert-leads-into-online-coaching-clients

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Ep 17. Practitioner's guide to getting paid for what you know

Mon, 03 Jul 2017 16:44:17 GMT

Mac met Dr. Michel Dupuis for the first time only a few months back to discuss a pain point he was having with his new educational programs. By this point Dr. Michel had turned his knowledge into a foundations of health program that could be delivered via online course for his patients. It scaled beautifully and was generating tons of revenue for the practice, but there was one big issue: When he transitioned from providing these educational sessions to his patients in-person, to offering them via an online course, he quickly realized he was losing key relationship-building personal touchpoints with his patients that were necessary to make them feel supported, feel that special, concierge experience he was striving for, and ultimately feel accountable to him to stay adherent. It turned out Nudge Coach was the perfect fit. :) Learn more: http://get.nudgecoach.com/website-demo Also, if you’d like to follow in Dr. Michel Dupuis’ footsteps, he and his partners have put together a powerful collection of educational resources that have added value to his practice, which are now available through their new program, the Doctor Success Summit - https://nudgecoach.com/drsuccess This interview recounts Dr. Dupuis full transition from fee-for-service burnout story to value-focused cash-based programs that gave him work-life balance, made practicing medicine “fun” again, and delivers great results for his patients. Ah ha moments come from conversations with Dr. Charlie Webb from Freedom Practice Coaching - https://nudgecoach.com/fpc - following thought leaders in the functional medicine space like James Maskell - https://nudgecoach.com/evomed - and online marketing experts like Mike Dillard - https://nudgecoach.com/dillard

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Ep 16. How To Create Digital Coaching Programs

Tue, 23 May 2017 15:32:07 GMT

Friend of the podcast, health entrepreneur, coach, and host of Ever Forward Radio, Chase Chewning drops by to talk with us about digital coaching programs as the missing link in health and fitness, including his transition from brick-and-mortar personal training to health coaching with a digital coaching model, how he developed a program and business model around his digital coaching, how to price yourself on value, the importance of meeting your clients where they are for maximum impact, and much more.

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Ep 15. This Is How On-Demand Healthcare Benefits Everyone

Tue, 28 Mar 2017 18:38:36 GMT

Dr. Shaiv Kapadia, Founder and Chief Medical Officer at Iggbo joins us to talk about how they're making on-demand healthcare services possible and share advice for entrepreneurs. Iggbo, once called 'Uber for Phlebotomy,' is building an on-demand network for healthcare labor. Watch this interview to learn [3:00] how Iggbo came to exist, [12:20] what the implications of on-demand healthcare labor really are for key stakeholders in the industry, [22:10] how to find early adopters for their network, [38:30] what Dr. Shaiv's best advice for healthcare disrupting entrepreneurs is, and more.

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Ep 14. Breaking Down The Retention Problem In The Fitness Industry

Mon, 27 Mar 2017 13:04:00 GMT

Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, Host Phil Beene spends 20-quick minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables. This episode blends insights from other industries like consumer tech and healthcare to help you hone in your plan for a fresh solution to the retention problem in your fitness business.

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Ep 13. How To Optimize Fitness Business Efficiency

Wed, 01 Mar 2017 14:57:07 GMT

https://scalewellpodcast.com/onefitstop Jarron Aizen, Founder and CEO of OneFitStop stops by Scale Well Podquarters to talk how Bill Gates number one rule of technology applies to fitness businesses and much more, including [6:15] the core challenges of growing a fitness business, [11:30] how to scale responsibly, [14:20] the number one golden rule of technology, [18:00] the little issues you don't think about that can cripple scalability, [27:40] why to choose a service provider based on their ability to deliver the service and support you will need to implement successfully, and [36:55] Phil's 30-second soapbox rant on where technology and automation are invaluable and where the human component is still irreplaceable in fitness.

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Ep 12. How A Personal Trainer Can Change Health Care

Thu, 16 Feb 2017 20:57:36 GMT

This week on the podcast, Mac has gone missing and I'm joined by Lisa Dougherty, Founder and President of the Medical Fitness Network to talk about the power of exercise to prevent and heal, and the massive gap in fitness and wellness services that no one seems to want to fill, including [11:30] the huge opportunity that an unhealthy, aging population presents to fitness professionals, [18:45] the many ways the Medical Fitness Network benefits doctors and medical practices, [24:00] what it takes to bridge the gap between the medical and fitness communities, [28:00] how membership fees were set up and where the money comes from to support it all, and [34:00] the next problem the Medical Fitness Network should try to solve with it's platform.

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Ep 11. 5 Freedoms To Build Your Visionary Fitness Brand Around

Tue, 07 Feb 2017 15:21:05 GMT

This week Vito La Fata, the no BS business and marketing educator to fitness and wellness professionals, joins us to help us break ground on the new 'Podquarters' at Nudge HQ and doesn't pull any punches when he talks about how trainers need to rethink their fitness services to gain real success, including, [8:20] why learning how to sell is so important, and why having an anti-sales mindset is probably the reason why you're broke, [11:15] how fitness professionals are under-valuing themselves and how to avoid letting themselves be commoditized, [18:00] the one question he asks new trainers who come to him for help to show them that they're approaching their services all wrong, [22:15] a simple model from creating an avatar, to building trust, to building relationships, that ends with high-ticket services, [27:30] the tools Vito is using to run his empire, [32:20] and the 5 freedoms that Vito needs to live a happy, successful, satisfying life - time freedom, financial freedom, location freedom, people freedom, purpose freedom.

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Ep 10. This Is What The Future Of The Fitness Business Will Look Like

Mon, 30 Jan 2017 14:13:06 GMT

Accomplished CEO, advisor, consultant, investor, technology early adopter, and overall brilliant guy Bryan O'Rourke joins us to talk about the future of the fitness business, and the role technology will play to create new and better business models including, [8:00] the keys to the new user experience for gym members, [18:30] new and innovative business models that will change the fitness game, [21:00] A.I. in the future fitness business and how the personal trainer role will evolve, [25:00] what new business models may be unlocked by new tech-enabled and A.I. supported fitness solutions in gyms, [30:00] and who's lobbying on behalf of the fitness industry to ensure it isn't marginalized by regulatory pushes from pharma, the AMA and others.

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Ep 9. This Is What Holds Most Personal Trainers Back

Wed, 25 Jan 2017 13:11:52 GMT

This week Phill Wright, the Managing Director of Primal Academy joins us all the way from Leeds, UK to tell us what's holding personal trainers back from the success they want and the key to delivering effective online training. [5:00] the series of fortunate events that lead to Primal Academy's online continuing education courses for personal trainers, [12:00] the realization that personal trainers need business training at least as much as they need technical training, [14:00] how to think strategically about packaging content for monetization, [20:00] tools that help them maintain a personal touch throughout their online learning experience, [24:20] and what's the biggest thing holding personal trainers back from the success they hope for in business.

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Ep 8. This Is What Makes Fitness Businesses Better

Wed, 18 Jan 2017 14:37:22 GMT

This week we spoke with Sean Greeley, Founder and CEO of NPE to hear his incredible story from stage 4 cancer, to helping fitness businesses accelerate through 6 stages of growth, including [7:30] how finding out he had stage 4 cancer impacted his career path, drove him to coaching fitness business owners, and eventually lead to the growth of NPE, [18:30] the barriers holding gym owners and fitness entrepreneurs back from the growth they want, [25:30] the necessity of recurring revenue, and why the client experience is always most important, [33:00] how NPE has to evolve it's training for business owners in order to keep up with new technology and a fast-moving fitness market, [37:00] how to keep a hybrid remote and in-house team on the same page, [41:40] and what gets Sean excited about the future of fitness.

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Ep 7. Putting A Health Coach In Every Practice

Sun, 08 Jan 2017 18:47:33 GMT

https://scalewellpodcast.com/fmca Dr. Sandra Scheinbaum and Elyse Wagner, creators of the Functional Medicine Coaching Academy join us to talk about how we get to a future where there's a health coach in every practice and how technology is already helping accelerate that vision, including [6:40] how technology is revolutionizing the life of a health coach, [10:00] why virtual coaching relationships have proven every bit as valuable as face-to-face, knee-to-knee coaching, [12:50] best practices for incorporating health coaching into a medical practice, [16:25] why functional medicine was the right place to start achieving their vision of putting a health coach in every practice, [20:30] the most effective workflow they’ve seen emerge between physician and health coach working within a practice, [27:40] what the FMCA is doing to train students to market themselves to practices and clients beyond graduation, [34:00] and the greatest hurdle facing newly trained coaches and program graduates.

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Ep 6. How To Fix Your Terrible, No Good, Very Bad Website

Tue, 03 Jan 2017 22:25:29 GMT

This week Timothy Sarazen, Director at 97display.com joins us to dive into the real tricks of the trade for effective fitness and wellness websites that rank and capture leads including, [5:00] real examples of how looking at data helps you optimize site rankings and conversions, [10:00] the perception that your website is creating for visitors and potential clients in your community, [17:00] the importance of using the right verbiage to describe yourself and your programs online, [31:00] why you can't try to be all things to all people, [34:00] how digital business strategies complement even fitness and wellness businesses with a local-first focus, [38:00] social media best practices that will actually move the needle, and more.

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Ep 5. Making Boring Old Service Businesses Scalable

Tue, 27 Dec 2016 18:37:03 GMT

Zach Olson, founder and CEO of Bookly joins us to talk about turning boring, old-fashioned services into highly scalable subscription businesses, including [8:30] taking antiquated, boring service industries like bookkeeping and accounting and wrapping those services in a fresh, sexy software as a service delivery system, [21:00] just how important metrics are in today's business environment and what access to real-time data can do for business owners, [22:05] the challenge of packaging common services into a simple subscription pricing model, [28:30] the many interesting parallels between the values and problem solving approaches of many up-and-coming SaaS startups that span across virtually all industries, and more.

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Ep 4. How To Streamline Posture Analysis

Mon, 19 Dec 2016 21:42:21 GMT

https://scalewellpodcast.com/posturescreen This week Dr. Joe Ferrantelli CEO of PostureCo joins Mac and Phil to talk about bringing clinical-grade posture analysis to the iPad, how your pricing strategy can help you target your ideal customer, and more including, [2:10] how PostureScreen came to exist and the pain points it was created to address for practitioners, [6:50] when premium pricing in the App Store is the right choice and its benefits, [9:45] how the PostureScreen recurring revenue model works and how it came about, [15:15] how doctors and fitness professionals are working PostureScreen scans into their processes and pricing models in the practice and facility, [22:45] how using clinical iPad apps can improve the patient experience, [28:00] how platforms for remote tracking and analysis are changing the game in healthcare, wellness and fitness, [29:45] what it's like to go through a price increase, [34:30] the perception created by the dynamic of having your high-end clinical app next to free games like Angry Birds in the App Store, [38:00] Android vs. iOS for clinical apps, and what percentage of practitioners are on iOS.

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Ep 3. Maximizing Online Courses And Customer Feedback

Mon, 12 Dec 2016 23:52:55 GMT

Aaron Price, Co-Founder and CEO of Wyzed, joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about how they turned customer feedback into a more scalable business, how to maximize return from your online course, and more, including [2:20] how to strategically iterate based on customer feedback, [4:20] the ways businesses are getting the most value from their online training courses, [6:05] what businesses are charging for access to their online training courses for customers, [8:20] using online training to make sales and marketing processes more scalable, lead capture, lead nurturing, [16:20] how the Wyzed revenue model and pricing model evolved, [18:45] what the next phase of product growth has to look like to scale their business further, 3rd party platform integrations, online membership management tools, [20:45] how this enables the next generation of fitness and wellness businesses, [26:00] what software tools and platforms Wyzed use internally to run their business, [32:00] and more lessons for product companies to remember.

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Ep 2. Scaling Lessons And The Evolution Of Medicine

Tue, 06 Dec 2016 15:22:17 GMT

James Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model including, [1:20] how and why the Functional Forum got started and how it's evolved over time, [8:30] the value of recording (and making available evergreen) educational content, [9:40] how a small, local Meetup group in New York turned into a network of over 200 groups all over the globe, [14:30] how to accelerate growth by solving a need for a key channel partner, [18:25] how to keep an intensely loyal following (even with a huge audience), [21:00] the power of the "everyman story" as a marketing tactic, [23:40] the role technology is playing and the pain-points it's solving in the "evolution of medicine" and optimizing practice models, [26:25] the business model that will power "functional medicine 2.0" practices, and how the practice of the future will package care, [33:25] capturing the attention and trust of an audience, [34:45] how the micro-practice ("box") model of Crossfit could translate to medical practices, [37:50] what the centers of health creation will look like in the future, [44:30] and what's next.

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Ep 1. Nutrition Plans Don't Scale Well

Mon, 28 Nov 2016 21:51:45 GMT

Jason Deutsch, co-founder of PreviMedica, joins hosts Phil Beene and Mac Gambill to talk about his experience building a digital health business way before it was cool, including [4:05] what he learned from putting out a digital wellness MVP (minimum viable product), [8:00] what scalability problems he ran into and how they addressed them with technology, [14:10] how they went about defining and packaging your digital wellness offering, [16:10] how they tested and found the right pricing model for your new offering, [17:45] how they are measuring success and their KPIs (key performance indicators), [21:50] and his take on whether it is possible make a purely digital health service model sticky enough for consumers, and how they do it.

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