The PR Department Podcast

Marketing is Over, It's All About Vibes

Thu, 18 Jul 2024 05:55:41 GMT

In a world where everything looks the same and consumers are more educated than ever, is marketing over?

Katie delves into the question on this episode and explains how she thinks that brands leaning into 'vibes' are going to overtake the businesses out there who have perfected marketing.

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Visual Branding & The Hollywood Hair Theory

Thu, 04 Jul 2024 05:55:05 GMT

This episode delves into all things personal and visual branding, along with guidance on where to start when you don't have a clue what your personal or visual brand even looks like! Katie also discusses the very interesting 'Hollywood Hair Theory', and what role that plays in visual representation and stardom along with some very well known, recognisable examples. Would you change your hair for fame?

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What I've Been Up To, PR Edition

Thu, 20 Jun 2024 05:55:00 GMT

From London PR events, to major corporate brand partnerships, then straight on a plane for a global distributor conference in Budapest, come along with Katie as she updates you on what she's been upto over the past 2 weeks and what a day/week in the life can look like for a busy, freelance beauty PR girl.

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Why You're Not Getting Any PR Coverage

Thu, 06 Jun 2024 05:55:51 GMT

'It's really tough to get PR coverage right now' - is a tale as old as time and a one liner we've heard over and over again through the ages throughout the PR industry, but right now that statement is very much true. To lend a helping hand, Katie answers the question 'Why aren't I getting any PR coverage?' with some helpful points on why you're not getting the cut through you're hoping for or once were, and some things to consider if you're hoping to change the tides...

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The Vampire's Wife Is Closing Down?!

Mon, 27 May 2024 05:55:36 GMT

Katie's back from an unplanned, unscheduled one month hiatus from the podcast! In this episode she catches you up on where she's been, why she's been gone, and all that jazz before delving into the news that's rocked the fashion world this week - The Vampire's Wife is closing down?!

Katie gets into why this could've happened, breaking down multiple potential issues with the business across different angles, to try to unpick why this happened and how we can prevent losing brands like this in the future.

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Are We Seeing A New Wave Of Influencers?

Thu, 25 Apr 2024 05:55:13 GMT

It's safe to say that as consumers, and even as a society, we're sick of being constantly sold too. Everything we see and consume, both in mainstream media and on social media, seems to be an ad, and usually an undisclosed one at that! With a bad taste in the air, how is this affecting, and going to affect influencers and influencer marketing? Katie has her own thoughts on what's coming next and who we should be looking out for, and it may not be the people who you think it is...

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'PR Doesn't Work', Allegedly

Thu, 11 Apr 2024 05:55:50 GMT

Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for!

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What's The Point Of #TrippinWithTarte?

Thu, 28 Mar 2024 06:55:41 GMT

Are the #TrippinWithTarte brand trips actually making any sales? We'd love to know! Katie discusses her theories on why Tarte are continuing to invest huge amounts of their marketing budget into these extravagant trips, and spoiler alert, she doesn't think it's anything to do with their customers..

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Tik Tok Has Gone Sideways, Literally

Thu, 14 Mar 2024 06:55:51 GMT

With Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps...

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Darlings, Where Are Charlotte Tilbury's Missing Lipsticks?

Thu, 29 Feb 2024 06:55:32 GMT

Darlings, over on Tik Tok Charlotte Tilbury's team have lost their lipsticks - literally. PR boxes were landing with some of the biggest beauty creators to celebrate Tilbury's new lipstick launch, but alas, there were no lipsticks! Was this strategic to increase the chance of a viral moment, or just a big logistic error behind the scenes?

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Unpacking the Illusion Bronze Drama

Thu, 15 Feb 2024 06:55:06 GMT

It's all kicked off on beauty Tik Tok again, this time it's Mikayla Nogueira vs. the founder of Illusion Bronze, and boy was this one multifaceted.

Katie talks you through the drama in this episode, gives her take on each side, and how it all could've been avoided had there been a PR in play.

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Discussing Brand Founders on Tik Tok

Thu, 01 Feb 2024 06:55:20 GMT

Upon seeing a recent video from a brand founder who's found huge success on Tik Tok saying that they were working every day to try and step away from making content and the platform generally, it got Katie thinking about Tik Tok and how it forces founders to be so ingrained in their brands, and essentially take on the role of being 'the face' - even if it's not intentional.

Katie discusses how she's currently working with the founders of her own brands, how this is changing and evolving thanks to platforms like Tik Tok and consumers' attitudes towards who they purchase from.

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Should You Get On Tik Tok Shop?

Thu, 18 Jan 2024 06:55:02 GMT

To Tik Tok shop, or not to Tik Tok shop? That is the question.

Katie discusses all things Tik Tok shop in this episode, from brands who've adopted, adapted and exploded on the platform making millions in only a few short years, to the points of contention with the platform and how larger, corporate brands are struggling to find their place.

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Usage, Exclusivity and All Things Influencer Marketing

Thu, 04 Jan 2024 06:55:00 GMT

When it comes to influencer marketing it can be a minefield. Not only are there no clear rules as it's a fairly new way of advertising in comparison to its older, more traditional print press counterparts, but it's also a fast paced and ever changing industry. This can be hard to navigate if you're not "in it". This episode Katie talks through her pillars and approach when putting together influencer marketing campaigns in the hope that it can help you out!

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The P Louise Tik Tok Drama

Thu, 21 Dec 2023 06:55:59 GMT

Katie finds brands who're booming on Tik Tok absolutely fascinating, especially when they're still founder-owned with the independent business owner being very much at the helm. The last few months we've seen a very public, Tik Tok drama rollercoaster occur over at P Louise with order dramas, huge collaborations, and PR events straight out of the 2016 beauty boom. So from a PR perspective, let's discuss!

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Why I Keep Losing New Business

Thu, 07 Dec 2023 06:55:39 GMT

This Summer Katie felt like she was in a cycle of constant new business meetings which resulted in the brand or client deciding they didn't want to move forward for whatever reason. This led her to contemplate saying 'yes' to their demands, like she used to watch her peers do to win new business in PR agencies, instead of really explaining the PR process. This episode is her thoughts on winning and losing new business, PR agency approaches and generally how she feels about being a PR at the moment.

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Is Guerrilla Marketing Back?

Thu, 23 Nov 2023 06:55:59 GMT

With the mass over saturation of social media marketing, sponsored posts and influencers ruling the pages of every major brands marketing strategies for the past five years, things have gotten pretty boring. But recently we've seen some breakout stars in the form of luxury brands utilising old school guerrilla marketing tactics, so is this form of advertising back? Let's discuss..

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All Things Freelance Finances

Thu, 09 Nov 2023 06:55:56 GMT

On this episode Katie delves into all her advice when it comes to being freelance and managing your finances, let's talk accounting! She covers her top advice as well as things she wishes she'd done differently over her 8 years as a PR and a freelancer!

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Reasons Why I Would Delete Your Email

Thu, 26 Oct 2023 05:55:51 GMT

As a PR it's usually an anomaly for Katie to just completely delete an email without so much as a short response. But recently email etiquette has seemingly taken such a left turn and been particularly bad, sparking the need for a rant based episode. What are your reasons to flat out reject an email? Let us know over on Instagram - @theprdepartmentpodcast

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Is Influencing The New MLM?

Thu, 12 Oct 2023 05:55:23 GMT

When hearing a popular influencer use the term 'top seller' in reference to a company they were working with, it suddenly dawned on Katie - are influencers the next MLM girlies?! With brands getting more organised in their approach to influencer marketing, and 'influencing' itself getting so saturated with everyone becoming some form of content creator, is the industry organically becoming pyramid shaped? Question is, who's at the top and is this shift conscious?

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What's Up With Influencer Brands?

Thu, 28 Sep 2023 05:55:46 GMT

Recently a lot of influencer and celebrity brand launches have just felt a little... off. With a wealth of possibility, money at their disposal and hoards of fans ready to buy anything they come out with, why are they getting it so wrong? Katie delves into how influencer and celebrity brands can work behind the scenes, why the launches have felt off and why she thinks the pre-covid way of 'following the stats' just doesn't work anymore.

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Should You Buy Coverage?

Thu, 14 Sep 2023 05:55:58 GMT

Recently Katie was asked her opinion on an ad opportunity that a client had crossed paths with and thought was maybe a good investment to help grow their business. But the question is can you truly buy coverage effectively? This episode explores how the world of ads works, the pro's and con's that come along with the territory, and how to navigate it successfully.

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Why Are Influencers Getting Jobs?

Thu, 31 Aug 2023 05:55:12 GMT

Let's discuss the latest shift in influencer land, influencers getting jobs. The influencer landscape has changed so much over the past few years, we've seen the biggest boom in people trying to become influencers and wanting to quit their jobs to pursue it full time. So why are we now seeing a trend of influencers getting jobs? Katie discusses the latest shift and why she thinks it's happening...

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The Freelancers Guide to a Manageable Workload

Thu, 03 Aug 2023 05:55:25 GMT

If only it were that easy - follow these steps to freelancer bliss... unfortunately it's not. From someone who's dealt with depression, anxiety, burnout, hitting rock bottom on the scale of 'having a manageable life' over and over again, Katie shares her own personal views and thoughts when it comes to forward planning, building your calendar and having a sustainable workload as a freelancer.

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Combating Bad Bosses

Thu, 20 Jul 2023 05:55:11 GMT

One thing is for certain, you're not going to get on with everyone you encounter in your career - it's a fact. This episode is all about navigating those situations, deciding when to leave, when to stay, when to fight and when to walk away. Katie shares her personal insight and stories from trudging her way through the PR world.

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How To Boss A Contract

Thu, 06 Jul 2023 05:55:14 GMT

Both the ultimate downfall or success of a working relationship comes down to how air tight your contract is. Katie has seen really great examples of this where she's had super positive experiences, and also the flip side where her contract is the only thing she's been able to fall back on and protect herself with when things in PR land get really nasty and heavy. This episode is a long one (well worth getting a cuppa ready for it!) - Katie runs through contracts in general and clause by clause what her non-negotiables are when it comes to writing one up and what's included.

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A Website Horror Story

Thu, 22 Jun 2023 05:55:20 GMT

When you start your business everyone tells you, 'you should delegate the jobs you can't do', Katie's here to tell you why that's not always the best route. This is a story time episode where Katie tells her website horror story from start to finish, with learning lessons along the way, in the hope that she can save other business owners and freelancers from a world of website pain!

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PR Couples Explained

Thu, 08 Jun 2023 05:55:43 GMT

PR couplings, otherwise known as 'fauxmances' are fascinating both behind the scenes and watching them play out in the public domain. The episode Katie delves into why we're so obsessed with PR couples, how they work behind the scenes, where they come from and some crazy examples of when they work vs. when they don't.

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Explaining PR Gifting

Thu, 25 May 2023 05:55:34 GMT

PR gifting - why we do it, how we do it and what we expect from it. It's always a tricky one to explain to new clients and just about anyone outside of the PR industry. Katie breaks down this topic and shares her approach on why this part of the PR experience is so crucial to achieving results.

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Competition vs. Community

Thu, 11 May 2023 05:55:56 GMT

Coming from a PR agency competition is ingrained into your nature by means of survival, but when you make the jump to go freelance everything flips on its head and the people who were once your competition become the most cherished members of your community. Katie discusses her own experience with times she's really felt the heat of the competition vs. what she values most about the power of community.

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Everything Wrong With The 'Makeup For Men' Movement

Thu, 27 Apr 2023 05:55:52 GMT

Apparently there's a rise in 'makeup for men'.. or so the leading trend forecasting platforms and media are saying. Katie delves into her thoughts on the topic as well as her predictions for this category moving forward.

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A Sober Shift?

Thu, 13 Apr 2023 05:55:04 GMT

As someone who has lived experience from both sides of the coin, being a big binge drinker and now coming full circle to living a more 'damp/sober' lifestyle, Katie discusses her thoughts and observations on what seems to be a very wide spread cultural shift towards sobriety. What would a new sober society look like? And how does that impact what we do, and how we approach PR events which are traditionally steeped in, and based around, alcohol?

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Why Are We Obsessed with Marketing to Gen Z?

Thu, 30 Mar 2023 05:55:49 GMT

It's a fact that society, and therefore marketing, has a weird obsession with putting youth and being young on a pedestal that everyone else is meant to aspire to be - but in reality Katie feels that's not reflective of the world we live in. So why then are we feeling a regression in marketing, where campaigns seem to be slipping back to a place of showing us happy, young, white 25 year olds as if they're all we could ever want t be? Katie delves into why she thinks this is happening, and what brands should be considering during their marketing strategy instead.

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The Birth of the Influencer

Fri, 17 Mar 2023 11:27:56 GMT

Have you ever stopped to think 'where did influencers come from'? This episode delves into a slice of PR history where Katie recounts how influencers came to be and how we've now found ourselves in an age of sponsored posts and the #ad.

The episode of In VOGUE: The 2000s that Katie references in this episode is linked here: https://open.spotify.com/episode/4QRtd20WDNAX1C37iXscxt

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Social Media is Giving Me The Ick

Thu, 02 Mar 2023 06:55:12 GMT

Privacy is the new luxury, so how is this effecting how we view content creation as individuals and content creators sharing their lives with us? Is our relationship with social media and how we engage with it changing?

These are all questions that Katie has been milling over since she came across some commentary where someone posted a story saying all they wanted to do was to be able to exist and do things without seeing it as a content opportunity; interesting concept right?

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#TrippinWithTarte

Thu, 16 Feb 2023 06:55:47 GMT

Post-pandemic uber luxury brand trips are back in the form of #TrippinWithTarte. If you haven't seen Tik Tok's finest galavanting around Dubai over the past few weeks in the name of Tarte's new product launches, then where have you been and can Katie join you?

If there were ever a time when consumers have 'behind the scenes' questions, it's now. So here Katie is, as a 'industry insider' to 'tell all' regarding how these things work and if they're really worth the spend.

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Oops... Your Privilege Is Showing

Thu, 02 Feb 2023 06:00:46 GMT

The world of Instagram has always been, for the most part, aspirational, unachievable and basically fake; since the rise of the platform pre-Tik Tok this has been exacerbated, having us 'the followers' lapping up outrageous displays of wealth, and loving it!

Having been hit by basically every financial and humanitarian crisis possible over the past few years. Those times have most certainly changed. Us, 'the followers', no longer want to see the Bugatti parked in the landscaped drive of your mansion.. which was bought using the money, us 'the followers', gave via sponsorships, product affiliations and sometimes, scams. Of course Katie isn't talking about all influencers here, but there's certainly been a change in the tides, one well worth discussing.

Where have we been, where are we now, how are we viewing influencers, and what do we actually want to consume when it comes to content.

Whatever you do, don't let your privilege show!

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Life As An Over Achiever

Thu, 19 Jan 2023 06:00:39 GMT

Being an overachiever and a freelancer really go hand in hand. When you're on the way up it's great you're flying, but what happens when you hit those inevitable slow and low periods?

Recently Katie hit one and she went through some real highs and lows throughout the experience. This episode delves into how she thinks and feels following that period in 2022, and offers some interesting insights and perspective that may help when you hit your very own (inevitable) lull..

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Let's Talk About Crisis PR

Thu, 05 Jan 2023 06:55:34 GMT

Having watched crisis after crisis play out in the new setting of the world with Tik Tok throughout 2022, Katie has some thoughts...

If the Balenciaga scandal couldn't have gotten any worse, it did thanks to their crisis PR strategy. So how does it work? Do you need to know how to do it? Is being 'crisis PR trained' the same as being first aid trained as a PR now? Katie lets you in on how it all works and her thoughts in this weeks episode!

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The Founder, The Face?

Thu, 22 Dec 2022 06:55:42 GMT

How does 'the founder' fit into a landscape of a brand? What role do they play behind the scenes, and what happens when their public perception shifts and changes; for better or for worse? This episode Katie explains how it all works, sharing examples of founder / brand relationships that are really successful, as well as those that are the complete opposite, and why? Why do things work the way they do..

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The Role of Alcohol in PR

Thu, 08 Dec 2022 06:55:03 GMT

"Some of pop culture's most prominent PRs - from Samantha from Sex in the City to Patsy in AbFab, are rarely seen without a cocktail. And this 'party people' persona still permeates through to how outsiders view the world of a PR. Between schmoozing clients, press events and company party cultures, free alcohol to a PR is sometimes the equivalent of the age-old 'you're never more than 6ft from a rat' adage" - Armarni Lane, PR moment

This quote kickstarted an intense thought process for Katie; in this episode she discusses her own thoughts and experiences. Is the 'PR party girl persona' real?

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Knowing When To Quit

Thu, 24 Nov 2022 06:55:34 GMT

When you're solely responsible for your own income, why is it so hard to walk away?

In the world of freelancing it's often all down to 'you, yourself and you' when it comes to choosing things like who you work with, how much you work, how much money you make. When it comes to turning work down, or 'firing clients', it's really hard to know when to stop.

This episode Katie discusses her own experiences with turning down work, and most importantly knowing when to walk away when a professional relationship has run its course, and the impact it can have if you don't..

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PR Gifting Problems

Thu, 10 Nov 2022 06:55:50 GMT

PR Gifting seems to be the never ending thorn in the side of brands, PR's and influencers alike. Will we ever reach a place where all sides live in harmony and the 'PR Gift' assumes its positive connotations again? Seems far fetched.

This episode Katie discusses her own ethos and experiences with the evolution of PR gifting and makes some suggestions on how all sides can improve the experience. After all, a 'gift' is supposed to be a good experience, both to give and receive... how have we ventured so far from that?

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Is The Beauty Industry Dead?

Thu, 27 Oct 2022 05:55:54 GMT

Is the beauty industry dead? There've been 'rumbles in the jungle' from beauty influencers and major consumer press platforms alike since 2020 that the beauty industry is finished, so what's going on?

Should we all pack up shop and move over to cyber? Yes, that's a reference to the campaign posters urging creatives to get jobs in cyber over the pandemic...

In this episode Katie discusses what she thinks about it all as an industry insider from a PR perspective. Having embarked on her beauty PR career some 8 years ago she's seen some of the biggest industry shifts and lived to tell the tale.

So, if it's not dead, how're we reviving it? Who's living?

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Are The Kardashians Losing Their Grip?

Thu, 13 Oct 2022 05:55:57 GMT

For the past decade the Kardashians have been major shapers of all things social media, marketing, branding and society.. in their own way. But recently Katie has sensed a shift in both her personal, and public perception, towards them.

So what's going on? Are the Kardashians losing their grip on us? And if so, why? Katie discussed a timeline of business ventures, brand deals and personal decisions that's led right up to where we are now.

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How To Become Famous

Thu, 29 Sep 2022 05:55:00 GMT

'Can you make me famous?', a question thrown around a lot in the world of PR and marketing. It's all too frequent for a brand to view a PR's success based on if they can achieve that all important 'I'm famous' sticker, but is 'becoming famous' actually solely down to your PR? Shouldn't a good PR be able to just 'make you famous'? And how are we judging a PR's talent?

Katie, once again, pulls back the curtain on how famous brands are built behind the scenes and the key to becoming one...

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Who The F**k Is Andrew Tate?

Thu, 15 Sep 2022 05:55:34 GMT

If you don't know who Andrew Tate is, we're not sure where you've been hiding... He shot up to social media stardom, became the poster boy for misogynistic men, and then got banned from all platforms, all within a few months.

But who is this guy? Is he playing a character? Is the outrage he's causing all one big social media strategy?

Katie discusses where we've been, where we are and where we're going in regards to the Andrew Tate phenomenon.

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Things Brands Do That Annoy Me

Thu, 01 Sep 2022 05:55:50 GMT

From a PR, and also a consumer perspective, what do brands do that are really annoying? From unpaid bills, to getting down with Gen Z on Tik Tok, Katie talks through what really bugs her and why.

Don't forget, head over to @theprdepartmentpodcast on Instagram and let us know what annoys you!

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The Evolution of Celebrity Marketing

Thu, 18 Aug 2022 05:30:50 GMT

Remember back in the 90's - 2000's where celebrities would wear head to toe, off the rack style looks from the likes of iconic brands such as Baby Phat in their music videos and on the red carpet? You could literally buy Aaliyah's whole head to toe look once she'd worn it to an event.

Scroll to 2022 where you have Kim Kardashian wearing head to toe Balenciaga on a random Tuesday lunch.

Where have we been, where are we and where are we going in regards to celebrity marketing? Is it worth working it into your PR strategy, or leaving it well alone?

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What Is UGC?

Thu, 04 Aug 2022 06:00:48 GMT

Following on from last week's episode where Katie discussed the possibility of 'the death of the influencer', this week she talks through what she thinks is going to be the next big thing; UGC content creators.

She covers what they are, how they work, how you would build them into your strategy from a brand perspective, and why this could be an attractive path to investigate for both established, and budding, influencers alike.

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The Death Of The Influencer

Thu, 21 Jul 2022 05:55:14 GMT

Recently Emma Chamberlain, highly followed Youtuber, owner of Chamberlain Coffee, and long time partner of Louis Vuitton, announced on her podcast that influencing is dead; which as you can imagine, sent shockwaves through the influencer industry - so let's discuss it.

Are influencers dying out? If so, why? What caused the sudden extinction, and most importantly, what's coming next?

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Out Of The Office

Thu, 07 Jul 2022 05:00:22 GMT

When stuck in a rut, feeling uninspired to come up with an interesting topic for today's podcast, all Katie could think about was her upcoming holiday - so let's talk about being 'out of the office'.

As a freelancer, and especially as a PR, it feels daunting and virtually impossible to put on that 'OOO', down those emails, phone, Instagram, Tik Tok and paid ads... the list never ends.

Katie talks through the lessons she's learnt, the habits she had to let go of, and how she lives out her own ethos of 'when you're in work you're fully in, and when you're out, you're fully out!'.

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'No' Is a Full Sentence

Thu, 23 Jun 2022 08:06:49 GMT

From her work to personal life, Katie's favourite word is 'No'. As our lord and saviours, Mary Kate and Ashley once said, "no is a full sentence".

Here's how learning the power of the word 'no' and using it to enhance your client relationships, expectations, along with your own performance, is one of the best lessons Katie has learnt in her 6 years as a freelance PR..

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What Makes a 'Good' Brand

Wed, 08 Jun 2022 21:54:58 GMT

"Instead of making me want it, it makes me hate it"

In 2022 we're being bombarded left, right and centre with new brands, product launches, old brands reinventing themselves and everything in between; we're feeling full to the brim as consumers, PR's, and marketing enthusiasts.

Katie asked over on Instagram, 'in this oversaturated market what makes a 'good brand''. This episode delves into your responses whilst Katie gives her take from the PR side of the table. The question is, what are we calling out for both in the backend boardrooms and in the marketplace, and do they align?

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The Ultimate Guide To Influencer Marketing

Thu, 26 May 2022 07:05:05 GMT

Paid influencer marketing can be an absolute minefield. It's completely unregulated and when it comes to fees it can come down to 'how long is a piece of string'. With so many moving parts and brand ROI's higher than ever, how does Katie step by step her way through the world of influencer marketing?

This episode she talks through the exact steps she takes, from the start to the end of a paid influencer campaign, adding in all her top tips, tricks, and 'trip up' experiences along the way!

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Coachella The Content Party

Thu, 12 May 2022 08:06:18 GMT

Post pandemic we're seeing the revival of 'in-person events', and of course the return of in-person event titan, Coachella. After a huge build up this year it just felt... off.

This episode discussed the changes in culture, society, influencer marketing and this had an effect on how us, the viewers and loyal followers, saw Coachella unfold from the outside. We're in the midst of a huge influencer marketing shift and this maybe the straw that broke the camel's back in terms of answering the 'do we, don't we' question when planning marketing for years to come.

Katie's main question is... 'so what did the ROI look like for that?'.

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Feeling Busy?

Thu, 28 Apr 2022 05:59:01 GMT

'How do you deal with being so busy?', is one of the top questions Katie is asked by her friends, peers and Instagram followers. This week's episode delves into not only how to manage it, but how to eliminate it. Setting goals for what you actually want out of your day, and in turn, life, is FAR more important than hustle culture, burnout and feeling 'overly busy'.

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Things I Do As A Freelancer That Just Make Sense

Thu, 14 Apr 2022 06:00:19 GMT

Katie kicked off her freelance career six years ago and has learn some lessons along the way; some came easy, but some were REALLY hard. This episode delves into all the things PR's seem to hide, contracts, terminations, debt collectors, getting paid... the list goes on. Once you're finished listening head over to @theprdepartmentpodcast on Instagram and let her know what you think!

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2022 PR Predictions

Fri, 01 Apr 2022 12:15:16 GMT

Having just gone through the biggest social and cultural shift in our lifetime we're about to see some dramatic changes in how we handle PR as a result. What people want from campaigns, how we form PR strategy and how PR's educate and guide clients is all about to change.

This episode is all about speculating where this ever evolving PR landscape is going to go. Katie runs through her personal predictions whilst discussing shifts, changes and challenges she thinks all PR's, brands and marketeers will have to overcome this 2022.

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The PR Side of London Fashion Week

Wed, 16 Mar 2022 15:43:34 GMT

Much like the world of PR, London Fashion Week is quite closed event, one where the behind the scenes and inner workings are relatively unknown. So when billion dollar brand, Pretty Little Thing announced they were showing, the majority would've taken their word for it..

This is a deep dive into the inner workings of the PR side of London Fashion Week and the implications of Pretty Little Thing seemingly getting in on the action.

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THAT Molly Mae Interview

Thu, 03 Mar 2022 09:20:24 GMT

THAT Molly Mae interview, if you don't know what I'm referring too, where have you been? Molly Mae was quoted saying some less than favourable things and the internet responded accordingly...

In this week's episode Katie shares her opinion on the situation with her PR hat on (of course), and also discusses the question 'when do influencers need PR?'.

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Myth Busting PR Stereotypes

Wed, 16 Feb 2022 13:58:44 GMT

Katie asked you to send in your top PR stereotypes over on @theprdepartmentpodcast Instagram page, and boy did you come through with some corkers!

This episode is packed with debate, laughs and of course, a whole load of myth busting. Do PR's spend there days sipping champagne? Listen in to find out..

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Habits, Routine and Rituals

Wed, 02 Feb 2022 18:38:44 GMT

Throughout Katie's career spanning across PR agency life, the transition to being freelance, and beyond, she's accumulated quite the list of habits, routines and rituals that she shares in today's episode.

From seeking pleasure in the mundane, to simply setting an intention for the day; the smallest changes can have the biggest impact when you're working alone, at home, in the pressure heavy, fast moving world of Beauty PR.

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How To Get Clients

Wed, 19 Jan 2022 12:55:51 GMT

This week in the PR Department the conversation is all about 'How To Get Clients'. It's always a burning question for any PR thinking of dipping their toe into the freelance world, and following the pandemic, who isn't?? Unfortunately there's no exact science or step by step guide for this one so Katie shares her thoughts and theories on all things taking the plunge, going freelance, and securing that all important new business.

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Good To Meet You

Wed, 05 Jan 2022 14:20:44 GMT

Hello, you're through to the PR Department, it's so good to meet you! On this episode Katie goes into detail about her journey, where she started, her career path and how she's arrived where she is.

6 years into her freelance PR consultancy, Katie Braden PR, and starting out the PR Department Podcast, one of the most common questions asked is 'How Did You Get Here?'; from dance school to founder & director, it's not the most conventional story..

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